Leverage our Google Analytics Dashboard Template to efficiently define KPIs, set goals, customize layout, and share insightful reports with stakeholders.
1
Identify Goals for Google Analytics Dashboard
2
Define the Key Performance Indicators (KPIs)
3
Decide on the Required Metrics
4
Select the Relevant Dimensions
5
Design the Layout of the Dashboard
6
Approval: Layout Design
7
Setup Data Sources in Google Analytics
8
Create initial draft of the Dashboard Template
9
Add selected Metrics to the Dashboard
10
Add selected Dimensions to the Dashboard
11
Add Data visualizations to the Dashboard
12
Approval: Data Visualizations
13
Setup Dashboard Filters
14
Testing the Dashboard
15
Approval: Dashboard Testing Results
16
Finalize the Dashboard Template
17
Generate a report from the designed Dashboard
18
Review the report for any inconsistencies
19
Approval: Final Report
20
Share the final Dashboard with stakeholders
Identify Goals for Google Analytics Dashboard
In this task, you will identify the goals for the Google Analytics Dashboard. Think about what you want to achieve with the dashboard, such as increasing website traffic, improving conversion rates, or optimizing marketing campaigns. Consider the overall impact of the dashboard on the business and how it aligns with strategic objectives. What are the desired results of this task? How can you use the dashboard to track progress towards your goals? What challenges might arise and how can you overcome them? What resources or tools will you need for this task?
Define the Key Performance Indicators (KPIs)
In this task, you will define the Key Performance Indicators (KPIs) for the Google Analytics Dashboard. KPIs are specific metrics that directly measure the success of your goals. Think about what metrics are most relevant to your goals and what data you need to track. Consider both quantitative and qualitative KPIs. How will these KPIs help you assess the performance of your website or marketing efforts? What challenges might arise in defining the KPIs and how can you address them? What resources or tools will you need for this task?
Decide on the Required Metrics
In this task, you will decide on the required metrics for the Google Analytics Dashboard. Metrics are specific measurements that provide data for your KPIs. Consider what metrics will provide meaningful insights into your website or marketing performance. How will these metrics help you track progress towards your goals? What challenges might arise in determining the required metrics and how can you overcome them? What resources or tools will you need for this task?
1
Pageviews
2
Bounce Rate
3
Conversion Rate
4
Average Session Duration
5
Goal Completions
1
Exit Rate
2
New Users
3
Sessions
4
Revenue
5
Event Tracking
Select the Relevant Dimensions
In this task, you will select the relevant dimensions for the Google Analytics Dashboard. Dimensions provide additional context to your metrics. Consider what dimensions will help you analyze your metrics in more detail. How will these dimensions help you gain insights into user behavior or website performance? What challenges might arise in selecting the relevant dimensions and how can you address them? What resources or tools will you need for this task?
1
Device Category
2
Source/Medium
3
Page Title
4
Location
5
Campaign
1
Browser
2
Language
3
Traffic Type
4
User Type
5
Referral Path
Design the Layout of the Dashboard
In this task, you will design the layout of the Google Analytics Dashboard. Consider how you want to organize the metrics and dimensions to make the dashboard visually appealing and easy to understand. How will the layout of the dashboard help stakeholders quickly find the information they need? What challenges might arise in designing the layout and how can you overcome them? What resources or tools will you need for this task?
1
Header
2
Sidebar
3
Main Content
4
Footer
1
Blue
2
Green
3
Red
4
Yellow
5
Purple
Approval: Layout Design
Will be submitted for approval:
Design the Layout of the Dashboard
Will be submitted
Setup Data Sources in Google Analytics
In this task, you will set up the data sources in Google Analytics. Consider what data sources you need to connect to Google Analytics to collect the required data for your dashboard. How will these data sources provide the necessary information for your metrics and dimensions? What challenges might arise in setting up the data sources and how can you address them? What resources or tools will you need for this task?
Create initial draft of the Dashboard Template
In this task, you will create an initial draft of the Google Analytics Dashboard Template. Consider what elements you want to include in the template, such as the header, sidebar, and main content. How will this initial draft serve as a starting point for the dashboard development? What challenges might arise in creating the initial draft and how can you overcome them? What resources or tools will you need for this task?
1
Header
2
Sidebar
3
Main Content
4
Footer
Add selected Metrics to the Dashboard
In this task, you will add the selected metrics to the Google Analytics dashboard. Refer to the list of required metrics identified in a previous task and incorporate them into the dashboard layout. Choose the appropriate visualizations, such as line charts, bar graphs, or tables, to display the metrics effectively. Ensure that the metrics are accurately sourced and displayed on the dashboard.
Add selected Dimensions to the Dashboard
In this task, you will add the selected dimensions to the Google Analytics dashboard. Refer to the list of relevant dimensions identified in a previous task and include them in the dashboard layout. Determine how the dimensions will be displayed and how they can be used for data analysis and segmentation. Make sure that the dimensions are correctly linked to the data sources and appear correctly on the dashboard.
Add Data visualizations to the Dashboard
In this task, you will add data visualizations to the Google Analytics dashboard. Select the appropriate visualizations, such as line charts, bar graphs, pie charts, or heatmaps, to represent the metrics and dimensions. Consider the best visualization types for each data point to ensure clarity and easy comprehension. Add the visualizations to the dashboard layout and optimize their appearance and interactivity for enhanced data exploration.
Approval: Data Visualizations
Will be submitted for approval:
Add Data visualizations to the Dashboard
Will be submitted
Setup Dashboard Filters
In this task, you will set up dashboard filters in Google Analytics. Filters allow you to segment and refine the data displayed on the dashboard based on specific criteria. Decide on the filters that will provide the most valuable insights and make the dashboard more actionable. Consider filters like date ranges, segments, goals, or traffic sources. Configure the filters in Google Analytics to enable flexible data analysis and comparison.
Testing the Dashboard
In this task, you will test the Google Analytics dashboard to ensure its functionality and accuracy. Review the dashboard layout, metrics, dimensions, and visualizations to check for any errors or inconsistencies. Test the interactivity of the visualizations and verify that the data updates correctly. Perform different scenarios and checks to ensure that the dashboard is providing accurate and reliable information.
Approval: Dashboard Testing Results
Will be submitted for approval:
Testing the Dashboard
Will be submitted
Finalize the Dashboard Template
In this task, you will finalize the Google Analytics dashboard template. Make any necessary refinements or improvements based on the testing and feedback received. Ensure that the layout is visually appealing and intuitive for users. Validate the accuracy of the metrics, dimensions, and visualizations. Confirm that the dashboard effectively meets the goals and requirements identified in the previous tasks.
Generate a report from the designed Dashboard
In this task, you will generate a report from the designed Google Analytics dashboard. Use the dashboard to extract the relevant data and insights for reporting purposes. Customize the report based on the specific requirements of your stakeholders. Include the key metrics, dimensions, and visualizations that provide valuable information. Format the report in a visually appealing and easy-to-understand manner.
Review the report for any inconsistencies
In this task, you will review the report generated from the Google Analytics dashboard for any inconsistencies. Carefully examine the report to identify any errors, missing information, or discrepancies. Compare the report against the dashboard and ensure that the data, metrics, and dimensions align accurately. Check for any formatting or presentation issues that may affect the readability or clarity of the report.
Approval: Final Report
Will be submitted for approval:
Review the report for any inconsistencies
Will be submitted
Share the final Dashboard with stakeholders
In this task, you will share the final Google Analytics dashboard with stakeholders. Use a suitable method or platform to distribute the dashboard to the intended audience. Communicate the purpose of the dashboard, its key insights, and how stakeholders can benefit from the information. Provide any necessary instructions or guidance on using and interpreting the dashboard. Ensure that the stakeholders have the required access and permissions to view and interact with the dashboard.
