Improve your sales leadership with our comprehensive Sales Manager Performance Review Template, designed to evaluate, assess and refine key managerial skills.
1
Establish Review Agenda
2
Document Selles Manager's Performance Milestones
3
Identify Key Performance Indicators (KPI's)
4
Evaluate Sales Volume
5
Analyze Customer Retention Rates
6
Assess Upsell and Cross-Sell Rates
7
Review Team Leadership Skills
8
Feedback Collection from Subordinates and Peers
9
Examine Training and Development Initiatives
10
Assess Dealer Relationships Management
11
Evaluate Market Analysis and Trends Understanding
12
Analyze Strategic Planning Capability
13
Review Customer Complaints Management
14
Approval: Sales Manager's Performance Evaluation
15
Draft Performance Review Document
16
Schedule Review Meeting with Sales Manager
17
Conduct Review Meeting
18
Discuss Improvement Points and Future Goals
19
Obtain Feedback from Sales Manager
20
Approval: Review Document by HR Department
Establish Review Agenda
This task involves creating an agenda for the sales manager performance review. The agenda will outline the topics to be discussed during the review meeting, including the goals, objectives, and areas of focus. The agenda helps to structure the review process and ensure that all relevant topics are addressed.
Document Selles Manager's Performance Milestones
In this task, you will document the sales manager's previous performance milestones. This includes major achievements, notable successes, and significant contributions to the team. By documenting the performance milestones, you can gain a holistic understanding of the sales manager's track record and contributions.
Identify Key Performance Indicators (KPI's)
This task involves identifying the key performance indicators (KPIs) that will be used to evaluate the sales manager's performance. KPIs measure the success and effectiveness of the sales manager's activities and provide insight into their performance and impact on the sales team and overall business.
1
Sales Revenue
2
Customer Acquisition Rate
3
Conversion Rate
4
Average Deal Size
Evaluate Sales Volume
In this task, you will evaluate the sales manager's performance in terms of sales volume. This includes analyzing the sales manager's ability to meet or exceed sales targets, generate revenue, and drive sales growth. By evaluating sales volume, you can assess the sales manager's effectiveness in driving sales outcomes.
Analyze Customer Retention Rates
This task involves analyzing the sales manager's performance in terms of customer retention rates. Customer retention rates measure the sales manager's ability to maintain long-term relationships with existing customers and minimize customer churn. By analyzing customer retention rates, you can assess the sales manager's effectiveness in building and maintaining customer loyalty.
Assess Upsell and Cross-Sell Rates
In this task, you will assess the sales manager's performance in terms of upsell and cross-sell rates. Upsell and cross-sell rates measure the sales manager's ability to drive additional sales from existing customers by upselling or cross-selling products or services. By assessing upsell and cross-sell rates, you can evaluate the sales manager's effectiveness in maximizing customer value.
Review Team Leadership Skills
This task involves reviewing the sales manager's team leadership skills. Team leadership skills encompass the sales manager's ability to motivate and inspire their team, provide guidance and support, and foster a positive and productive team culture. By reviewing team leadership skills, you can assess the sales manager's ability to effectively lead and manage their team.
1
Communication
2
Motivation
3
Conflict Resolution
4
Decision Making
Feedback Collection from Subordinates and Peers
In this task, you will collect feedback from the sales manager's subordinates and peers. Feedback is essential for gaining insights into the sales manager's performance from multiple perspectives. By collecting feedback from subordinates and peers, you can gather valuable input on the sales manager's strengths, areas for improvement, and overall performance.
1
Subordinates
2
Peers
Examine Training and Development Initiatives
This task involves examining the sales manager's efforts in training and development initiatives. Training and development initiatives include the sales manager's involvement in training programs, workshops, mentoring, and other activities aimed at enhancing the skills and knowledge of the sales team. By examining training and development initiatives, you can evaluate the sales manager's commitment to professional growth and their impact on the team's performance.
1
Training Programs
2
Workshops
3
Mentoring
4
Certifications
Assess Dealer Relationships Management
In this task, you will assess the sales manager's performance in managing dealer relationships. Dealer relationships involve the sales manager's interactions and partnerships with external dealers or resellers. By assessing dealer relationships management, you can evaluate the sales manager's ability to build and maintain strong business relationships that contribute to sales growth.
1
Negotiation
2
Communication
3
Problem-solving
4
Relationship-building
Evaluate Market Analysis and Trends Understanding
This task involves evaluating the sales manager's understanding of market analysis and trends. Market analysis and trends understanding encompass the sales manager's knowledge and ability to analyze market conditions, identify trends, and leverage market insights to drive sales strategies. By evaluating market analysis and trends understanding, you can assess the sales manager's ability to make informed decisions and adapt to changing market dynamics.
1
Market Research
2
Competitor Analysis
3
Customer Insights
4
Industry Trends
Analyze Strategic Planning Capability
In this task, you will analyze the sales manager's strategic planning capability. Strategic planning capability involves the sales manager's ability to develop and implement effective sales strategies and plans that align with the overall business goals. By analyzing strategic planning capability, you can assess the sales manager's ability to think strategically and drive growth.
1
Goal Setting
2
Sales Forecasting
3
Resource Allocation
4
Performance Metrics
Review Customer Complaints Management
This task involves reviewing the sales manager's management of customer complaints. Customer complaints management encompasses the sales manager's ability to address and resolve customer complaints in a timely and satisfactory manner. By reviewing customer complaints management, you can assess the sales manager's commitment to customer satisfaction and service excellence.
1
Problem-solving
2
Communication
3
Conflict Resolution
4
Customer Service
Approval: Sales Manager's Performance Evaluation
Will be submitted for approval:
Evaluate Sales Volume
Will be submitted
Analyze Customer Retention Rates
Will be submitted
Assess Upsell and Cross-Sell Rates
Will be submitted
Review Team Leadership Skills
Will be submitted
Feedback Collection from Subordinates and Peers
Will be submitted
Examine Training and Development Initiatives
Will be submitted
Assess Dealer Relationships Management
Will be submitted
Evaluate Market Analysis and Trends Understanding
Will be submitted
Analyze Strategic Planning Capability
Will be submitted
Review Customer Complaints Management
Will be submitted
Draft Performance Review Document
In this task, you will draft the performance review document for the sales manager. The performance review document summarizes the sales manager's performance, highlights key findings, and provides recommendations for improvement or development. By drafting the performance review document, you can ensure that the review outcomes are documented and communicated effectively.
Schedule Review Meeting with Sales Manager
This task involves scheduling the review meeting with the sales manager. The review meeting provides an opportunity to discuss the performance review outcomes, address any concerns or questions, and set goals and improvement plans. By scheduling the review meeting, you can ensure that all parties are informed and prepared for the discussion.
Conduct Review Meeting
In this task, you will conduct the review meeting with the sales manager. The review meeting is a collaborative discussion that allows for a comprehensive exchange of feedback, insights, and recommendations. By conducting the review meeting, you can engage in meaningful dialogue, clarify expectations, and ensure alignment between the sales manager and the organization.
Discuss Improvement Points and Future Goals
This task involves discussing improvement points and future goals with the sales manager. Improvement points highlight areas where the sales manager can enhance their performance, skills, or knowledge, while future goals establish clear objectives and targets for the sales manager to strive for. By discussing improvement points and future goals, you can set a path for the sales manager's continuous development and improvement.
Obtain Feedback from Sales Manager
In this task, you will obtain feedback from the sales manager regarding the performance review process and outcomes. The sales manager's feedback provides valuable insights and perspectives on the effectiveness of the review process, areas of improvement, and potential enhancements. By obtaining feedback from the sales manager, you can enhance the review process and ensure its ongoing relevance and value.