What do you hope to achieve with your security awareness program? That's the million-dollar question! Defining objectives is the first crucial step. By having clear goals, you not only set a target but also a benchmark for evaluating success. Is improving phishing detection on the agenda? Perhaps creating a security-conscious culture?
Whatever it is, aim to align objectives with business needs. Be ready for challenges like resistance from employees or lack of resources, but remember, knowledge is power! Use surveys or technical assessments to identify gaps.