Explore the Six Sigma Kano Model Template, a systematic workflow guiding you through customer need identification to product launch and improvement.
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Identify customer needs
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Categorize the needs into Kano categories
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Design a Kano questionnaire
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Administer the questionnaire to target customers
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Collect the responses
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Approval: Data Collection
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Analyze the responses and calculate satisfaction and dissatisfaction coefficients
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Plot the findings on Kano graph
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Interpret the graph and categorize customer needs into different Kano categories
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Design or modify products/services based on the findings
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Approval: Product/Service Design
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Carry out a pilot test for the product/service
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Collect feedback from the test run
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Approval: Test Feedback
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Incorporate feedback into improving the product/service
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Carry out a final test run
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Approval: Final Product/Service
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Launch the product/service
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Collect post-launch customer feedback
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Make continuous improvements based on customer feedback
Identify customer needs
In this task, you will identify the needs of the customers. This is the starting point of the Six Sigma Kano Model process and will set the foundation for the entire workflow. Understanding customer needs is crucial for developing products and services that meet their expectations and provide satisfaction. By identifying and documenting these needs, you can ensure that the subsequent steps in the process align with customer expectations and drive customer satisfaction.
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Segment A
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Segment B
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Segment C
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Segment D
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Segment E
Categorize the needs into Kano categories
In this task, you will categorize the needs identified into Kano categories. The Kano model classifies customer needs into different categories based on their impact on customer satisfaction. By categorizing these needs, you can prioritize your efforts in developing products or services that deliver the highest level of customer satisfaction. This step is crucial in understanding the different levels of importance and impact various needs have on customers.
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Must-be
2
One-dimensional
3
Attractive
Design a Kano questionnaire
In this task, you will design a Kano questionnaire to gather specific feedback from target customers. A well-designed Kano questionnaire helps you understand the level of importance and satisfaction associated with each need identified in the previous tasks. It enables you to collect actionable data that will drive decision-making in subsequent steps of the Six Sigma Kano Model process.
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1 - Not important at all
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2 - Slightly important
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3 - Moderately important
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4 - Very important
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5 - Extremely important
Administer the questionnaire to target customers
In this task, you will administer the Kano questionnaire to the target customers. The objective is to gather responses that reflect the customers' satisfaction levels with the identified needs and understand their expectations. Administering the questionnaire to the right target audience ensures that the collected data is representative and provides valuable insights for further analysis.
Collect the responses
In this task, you will collect and compile the responses received from the administered Kano questionnaires. The data collected will serve as the foundation for further analysis and decision-making. It is important to ensure accurate collection and documentation of the responses to maintain data integrity and reliability.
Approval: Data Collection
Will be submitted for approval:
Collect the responses
Will be submitted
Analyze the responses and calculate satisfaction and dissatisfaction coefficients
In this task, you will analyze the collected responses and calculate satisfaction and dissatisfaction coefficients for each identified need. This analysis provides quantitative measures of customer satisfaction and dissatisfaction, enabling you to prioritize needs and understand their impact on overall customer experience. The calculated coefficients will help you make data-driven decisions in subsequent steps.
Plot the findings on Kano graph
In this task, you will plot the findings from the analysis on a Kano graph. The Kano graph visually represents the different categories of needs and their corresponding satisfaction and dissatisfaction coefficients. It provides a clear visualization of the data, facilitating interpretation and understanding of the results. The Kano graph serves as a crucial communication tool for sharing insights with stakeholders.
Interpret the graph and categorize customer needs into different Kano categories
In this task, you will interpret the Kano graph and categorize the customer needs into different Kano categories based on the plotted data. By understanding the significance and impact of each need on customer satisfaction, you can prioritize resource allocation and product/service development efforts. The categorization of needs into Kano categories provides direction for the subsequent steps in the Six Sigma Kano Model process.
Design or modify products/services based on the findings
In this task, you will design or modify products/services based on the findings and categorization of customer needs. The insights gained from the previous analysis will guide the development or modification process to ensure alignment with customer expectations and requirements. This step is crucial in enhancing customer satisfaction and delivering products/services that meet their needs.
Approval: Product/Service Design
Will be submitted for approval:
Design or modify products/services based on the findings
Will be submitted
Carry out a pilot test for the product/service
In this task, you will carry out a pilot test for the developed or modified product/service. The objective is to evaluate its functionality, usability, and whether it meets the identified customer needs. The pilot test provides an opportunity to gather feedback from a smaller group of users before a full-scale launch, ensuring that any necessary adjustments or improvements can be made.
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Functionality
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Usability
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Customer satisfaction
Collect feedback from the test run
In this task, you will collect feedback from the test run of the product/service. The feedback will provide insights into the performance, usability, and customer satisfaction with the pilot tested product/service. It is important to gather comprehensive feedback to identify any potential issues or areas that require improvement before the final launch.
Approval: Test Feedback
Will be submitted for approval:
Collect feedback from the test run
Will be submitted
Incorporate feedback into improving the product/service
In this task, you will incorporate the feedback collected from the pilot test into improving the product/service. The feedback will help identify areas that require adjustments, modifications, or additional features to enhance the product/service's performance and overall customer satisfaction. Incorporating feedback is essential to ensure the final product/service meets customer expectations and requirements.
Carry out a final test run
In this task, you will carry out a final test run of the improved product/service. The objective is to validate the incorporation of feedback and ensure that any modifications have addressed the identified issues or areas for improvement. The final test run helps confirm that the product/service is ready for the next phase, which is the launch.
1
Functionality
2
Usability
3
Customer satisfaction
Approval: Final Product/Service
Will be submitted for approval:
Carry out a final test run
Will be submitted
Launch the product/service
In this task, you will launch the final version of the product/service. The launch signifies the release of the improved product/service to the target market or customers. This step involves various activities, such as marketing campaigns, sales promotions, and distribution strategies to ensure a successful launch. It is crucial to communicate the product/service's unique value proposition and customer benefits during this phase.
Collect post-launch customer feedback
In this task, you will collect customer feedback after the product/service has been launched. Post-launch customer feedback provides insights into the actual customer experience, usability, and satisfaction with the product/service. This feedback is valuable in identifying any gaps or areas for improvement that may not have been addressed during previous testing phases.
Make continuous improvements based on customer feedback
In this task, you will make continuous improvements to the product/service based on the post-launch customer feedback. Continuous improvement is a crucial aspect of the Six Sigma Kano Model process, enabling you to respond to changing customer needs and market dynamics. By incorporating customer feedback into the product/service, you can enhance its performance and maintain a high level of customer satisfaction.