Make a list of equipment and materials needed for the booth
7
Order promotional materials with the company branding
8
Plan and schedule travel and accommodation for team members
9
Arrange training for booth staff
10
Plan pre-show marketing activities
11
Develop a post-show follow-up plan
12
Set up the booth at the trade show venue
13
Approval: Booth Setup
14
Make sure all promotional materials are ready and available at the booth
15
Brief the staff on their tasks during the trade show
16
Monitor the booth and staff performance during the trade show
17
Gather contacts and leads during the trade show
18
Conduct a post-show analysis
19
Approval: Post-Show Analysis
20
Start the post-show follow-up process
Identify target audience for the trade show
This task involves determining the specific group of people or businesses that you want to target at the trade show. Consider factors such as demographics, industry, and job titles. Knowing your target audience will help you tailor your marketing efforts and booth design to attract the right attendees. Who are the people or businesses you want to connect with at the trade show?
Select the trade show to participate in
Choosing the right trade show is crucial for the success of your exhibit. Research and consider factors such as the industry focus, attendee demographics, location, and reputation of the trade show. Evaluate the potential return on investment and whether it aligns with your marketing goals. Which trade show have you selected to participate in?
1
Trade Show A
2
Trade Show B
3
Trade Show C
4
Trade Show D
5
Trade Show E
Book the booth space at the trade show
Secure your booth space by contacting the trade show organizer or using their online booking system. Make sure to check the availability and select a desirable location that receives a high foot traffic. What is the booth space number or location you have booked?
Create a theme and design for the booth
Design a booth theme that aligns with your company branding and attracts attention. Consider using engaging visuals, interactive components, and signage to communicate your message effectively. What theme and design have you chosen for your booth?
Approval: Booth Design
Will be submitted for approval:
Create a theme and design for the booth
Will be submitted
Make a list of equipment and materials needed for the booth
Identify and create a comprehensive list of all the equipment and materials required for your booth. This may include displays, banners, tables, chairs, technology devices, brochures, and giveaways. What equipment and materials are needed for your booth?
Order promotional materials with the company branding
Ensure that you have all the necessary promotional materials branded with your company logo and messaging. These may include brochures, business cards, flyers, pens, notepads, and any other items you plan to distribute to attendees. What promotional materials have you ordered with the company branding?
Plan and schedule travel and accommodation for team members
Coordinate travel arrangements for your team members attending the trade show. This includes booking flights, accommodations, and ground transportation. Establish a clear schedule to ensure everyone arrives on time and is well-rested. Who are the team members traveling to the trade show?
1
John Doe
2
Jane Smith
3
Mike Johnson
Arrange training for booth staff
Provide comprehensive training to your booth staff to ensure they are knowledgeable and prepared to engage with attendees. This may include product or service information, effective communication techniques, and strategies to generate leads. How have you arranged training for your booth staff?
Plan pre-show marketing activities
Develop a marketing plan to create awareness and generate excitement about your participation in the trade show. This may include sending out invitations, promoting the event on social media, and leveraging email campaigns. What pre-show marketing activities have you planned?
Develop a post-show follow-up plan
Outline a post-show follow-up plan to connect with leads and contacts acquired during the trade show. Determine the timeline and methods for follow-up, such as email, phone calls, or personalized messages. How have you developed your post-show follow-up plan?
Set up the booth at the trade show venue
Arrive at the trade show venue early to set up your booth according to the design and theme you have chosen. Ensure all equipment, displays, and materials are organized and ready for display. Have you successfully set up your booth at the trade show venue?
1
Not set up yet
2
In progress
3
Complete
Approval: Booth Setup
Will be submitted for approval:
Set up the booth at the trade show venue
Will be submitted
Make sure all promotional materials are ready and available at the booth
Check and ensure that all the promotional materials and giveaways are properly displayed and easily accessible to attendees. This includes brochures, business cards, samples, and other branded items. What promotional materials are ready and available at your booth?
Brief the staff on their tasks during the trade show
Conduct a briefing session with your booth staff to outline their roles and responsibilities during the trade show. Make sure they are aware of the booth design, promotional materials, goals, and any specific tasks assigned to them. How have you briefed your staff on their tasks?
Monitor the booth and staff performance during the trade show
Regularly monitor the booth and observe the performance of your staff. Identify any areas for improvement and provide support as needed. This ensures that your booth is engaging and the staff is effectively communicating with attendees. How will you monitor the booth and staff performance during the trade show?
Gather contacts and leads during the trade show
Ensure your booth staff actively engage with attendees, collect their contact information, and gather leads for potential business opportunities. How will you gather contacts and leads during the trade show?
Conduct a post-show analysis
Evaluate the success of your participation in the trade show by conducting a post-show analysis. Analyze metrics such as lead generation, return on investment, attendee feedback, and overall goals achieved. How will you conduct the post-show analysis?
Approval: Post-Show Analysis
Will be submitted for approval:
Conduct a post-show analysis
Will be submitted
Start the post-show follow-up process
Initiate the post-show follow-up process by reaching out to leads and contacts acquired during the trade show. This can be done through personalized emails, phone calls, or social media messages. How have you started the post-show follow-up process?
