Templates
Event Planning
Trade Show Planning Checklist
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Trade Show Planning Checklist

1
Identify target audience for the trade show
2
Select the trade show to participate in
3
Book the booth space at the trade show
4
Create a theme and design for the booth
5
Approval: Booth Design
6
Make a list of equipment and materials needed for the booth
7
Order promotional materials with the company branding
8
Plan and schedule travel and accommodation for team members
9
Arrange training for booth staff
10
Plan pre-show marketing activities
11
Develop a post-show follow-up plan
12
Set up the booth at the trade show venue
13
Approval: Booth Setup
14
Make sure all promotional materials are ready and available at the booth
15
Brief the staff on their tasks during the trade show
16
Monitor the booth and staff performance during the trade show
17
Gather contacts and leads during the trade show
18
Conduct a post-show analysis
19
Approval: Post-Show Analysis
20
Start the post-show follow-up process