{"id":10422,"date":"2017-03-25T21:50:55","date_gmt":"2017-03-25T21:50:55","guid":{"rendered":"https:\/\/www.process.st\/templates\/strongstart-fm-checklist-before-you-go-live-on-facebook\/"},"modified":"2024-02-28T20:49:17","modified_gmt":"2024-02-28T20:49:17","slug":"strongstart-fm-checklist-before-you-go-live-on-facebook","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/strongstart-fm-checklist-before-you-go-live-on-facebook\/","title":{"rendered":"StrongStart.fm Checklist: Before You Go Live on Facebook"},"content":{"rendered":"
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Define Your Live Stream: <\/h2>\n<\/section>\n
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Determine the topic, format, and duration of your broadcast <\/h2>\n<\/section>\n
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Determine the benefit(s) for your audience of this broadcast <\/h2>\n<\/section>\n
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Estimate the duration of your broadcast <\/h2>\n<\/section>\n
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Determine where you will be going live from (your profile, page, group, inside an event) <\/h2>\n<\/section>\n
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Decide whether there will be any in studio or remote guests on the broadcast <\/h2>\n<\/section>\n
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If there will be guests on the broadcast, be sure to schedule and confirm their availability <\/h2>\n<\/section>\n
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Determine if you plan to use this video later as an ad (might influence whether you answer questions or how you deliver) <\/h2>\n<\/section>\n
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Schedule Your Live Stream: <\/h2>\n<\/section>\n
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Determine when you will broadcast <\/h2>\n<\/section>\n
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To find when your audience is online, log in to your Facebook page, go to Insights, then the Posts section. Select the "When your fans are online" tab) <\/h2>\n<\/section>\n
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Create Your Live Stream Metadata: <\/h2>\n<\/section>\n
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Write your headline before you go live <\/h2>\n<\/section>\n
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Write your description before you go live <\/h2>\n<\/section>\n
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Determine Your Calls to Action: <\/h2>\n<\/section>\n
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Determine your call to action before you go live (send them to a lead magnet, ask them to complete a survey, ask them to subscribe\/share\/follow you) <\/h2>\n<\/section>\n
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Validate those items work (your landing page, lead magnet, email list, etc) <\/h2>\n<\/section>\n
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Announce Your Facebook Live Stream: <\/h2>\n<\/section>\n
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Make sure that you announce your live stream event to your email list <\/h2>\n<\/section>\n
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You may want to schedule out several email updates leading up to the event, even sending out one within a few hours of the launch can be a great idea to get more viewers <\/h2>\n<\/section>\n
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Make sure that you have scheduled social media posts to remind your fans and followers that you have a live stream coming up <\/h2>\n<\/section>\n
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It is never a bad idea to schedule reminders on multiple platforms so that your fans know that you have an event is coming up <\/h2>\n<\/section>\n
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If it is applicable you may want to create a Facebook event for your upcoming broadcast which includes features like reminders <\/h2>\n<\/section>\n
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Prepare Your Location\/Studio and Technology: <\/h2>\n<\/section>\n
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Verify your connection speed (use WiFi if available, 4G at least if no WiFi) <\/h2>\n<\/section>\n
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If possible, turn off any other computers or devices that might consume bandwidth on your Internet connection during the broadcast <\/h2>\n<\/section>\n
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Make sure your computer and all software is up to date <\/h2>\n<\/section>\n
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Make sure your computer is plugged in <\/h2>\n<\/section>\n