{"id":10432,"date":"2017-03-29T12:20:27","date_gmt":"2017-03-29T12:20:27","guid":{"rendered":"https:\/\/www.process.st\/templates\/ebook-launch-checklist-the-step-by-step-guide-to-1000-downloads-in-one-day-2\/"},"modified":"2024-02-28T20:49:16","modified_gmt":"2024-02-28T20:49:16","slug":"ebook-launch-checklist-the-step-by-step-guide-to-1000-downloads-in-one-day-2","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/ebook-launch-checklist-the-step-by-step-guide-to-1000-downloads-in-one-day-2\/","title":{"rendered":"Ebook Launch Checklist: The Step-by-Step Guide to 1,000+ Downloads in One Day"},"content":{"rendered":"<section id=\"prelaunch\">\n<h2> Pre-launch: <\/h2>\n<div class=\"text-content\">\n<p>This ebook launch strategy is divided into two halves: pre-launch and launch day.<\/p>\n<p>The idea is to warm up a list of contacts around a week before the launch day, so you can get a better reaction when it comes to the 'ask'.<\/p>\n<p>Here's how to collate, contact and get results from your list before the ebook is even out.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"get-together-a-list-of-everyone-mentioned\">\n<h2> Get together a list of everyone mentioned <\/h2>\n<div class=\"text-content\">\n<p>Your mentioned contacts are going to be your biggest advocates. They have something to gain from promoting your ebook, so they're likely to go for it without much resistance!<\/p>\n<p>Create a spreadsheet of all of your mentions and either:<\/p>\n<ul>\n<li>Use <a href=\"https:\/\/www.process.st\/templates\/find-almost-anyones-email\/\" target=\"_blank\" rel=\"nofollow noopener\">this checklist<\/a> to find their emails<\/li>\n<li>Task a virtual assistant to get the job done<\/li>\n<\/ul>\n<p>Here's what your spreadsheet might look like:<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/pPf8OhbPSm71WvOglshIzw.png\" alt=\"Get together a list of everyone mentioned\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/pPf8OhbPSm71WvOglshIzw.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><strong>Bonus points!&nbsp;<\/strong>Use <a href=\"airtable.com\" target=\"_blank\" rel=\"nofollow noopener\">Airtable<\/a> to create a sustainable database of contacts. You can even link it to your CRM using <a href=\"zapier.com\" target=\"_blank\" rel=\"nofollow noopener\">Zapier<\/a>.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"create-a-list-of-relevant-influencers-using-buzzsumo\">\n<h2> Create a list of relevant influencers using Buzzsumo <\/h2>\n<div class=\"text-content\">\n<p><a href=\"buzzsumo.com\" target=\"_blank\" rel=\"nofollow noopener\">Buzzsumo<\/a>'s influencer search is a quick way of finding the Twitter profiles of influencers in your niche. Just search for your keyword, create a new outreach list and add everyone who looks like they'd be a good fit -- this is easy to tell by their Twitter bio, usually.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/u95D2zK-Rdsvggfy7SJAKA.png\" alt=\"Create a list of relevant influencers using Buzzsumo\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/u95D2zK-Rdsvggfy7SJAKA.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Add them to the spreadsheet, but makes sure tag to them differently so you can easily segment them in your CRM. Again, you're going to have to manually find the emails. I'd highly suggest a VA for this, because it can take AGES.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/r7i_UobBCFywmnD4EPZF2A.png\" alt=\"Create a list of relevant influencers using Buzzsumo\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/r7i_UobBCFywmnD4EPZF2A.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"create-an-i-mentioned-you-email-template\">\n<h2> Create an 'I mentioned you' email template <\/h2>\n<div class=\"text-content\">\n<p>Your hook for these two different segments will vary - for mentioned contacts, they're going to care mostly about the fact that they're spotlighted in your book, so that's the main aim of the email.<\/p>\n<p>Here's a template I used for this launch:<\/p>\n<p><em>Hey [Name],<\/em><\/p>\n<p><em>Benjamin again from the Process Street blog. I\u2019m getting in touch to let you know [Company] is mentioned in our new ebook about business process automation.<\/em><\/p>\n<p><em>It\u2019s not strictly out yet \u2014 there\u2019s nowhere you can get it on the internet, but I thought you\u2019d get a lot out of it so I\u2019m giving you a private link and hoping you\u2019ll offer your feedback. \ud83d\ude42<\/em><\/p>\n<p><em>[link to your PDF]<\/em><\/p>\n<p><em>If you like it, do you mind if I send you the official page when it\u2019s out next week?<\/em><\/p>\n<p><em>Cheers!<\/em><\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Note: I said 'Benjamin&nbsp;<em>again<\/em><em><\/em>' because the mentioned contacts have all been emailed before. The ebook is a collation of 5 blog posts, and I sent one email to each the week before telling them they'd been mentioned. This helps open rates because they know who I am already.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"create-a-you-might-be-interested-in-this-template\">\n<h2> Create a 'You might be interested in this' template <\/h2>\n<div class=\"text-content\">\n<p>The idea here is to give the influencers a free copy, and ask them what they think. If they like, they'll hopefully share the landing page when it's out. Here's my template for this case:<\/p>\n<p><em>Hey [name],<\/em><\/p>\n<p><em>I\u2019m Benjamin from the Process Street blog. I\u2019m getting in touch to get feedback from you an ebook about business process automation we\u2019ve been working hard on.<\/em><\/p>\n<p><em>It\u2019s not strictly out yet \u2014 there\u2019s nowhere you can get it on the internet, but I thought you\u2019d get a lot out of it so I\u2019m giving you a private link and hoping you\u2019ll offer your feedback. \ud83d\ude42<\/em><\/p>\n<p><em>[link to your PDF]<\/em><\/p>\n<p><em>If you like it, do you mind if I send you the official page when it\u2019s out next week?<\/em><\/p>\n<p><em>Cheers!<\/em><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"import-your-contact-list-into-your-crm\">\n<h2> Import your contact list into your CRM <\/h2>\n<div class=\"text-content\">\n<p>Once it's in spreadsheet form, it's really easy to import&nbsp;contacts into your CRM of choice. Our CRM of choice is <a href=\"close.io\" target=\"_blank\" rel=\"nofollow noopener\">Close.io<\/a>, and we mapped the 'tag' column to the 'note' field for each lead.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"segment-your-contacts-by-tag-and-email-them\">\n<h2> Segment your contacts by tag, and email them <\/h2>\n<div class=\"text-content\">\n<p>By searching for the tag, you should be able to pull up the separate lists of <strong>mentioned contacts<\/strong> and <strong>influencers<\/strong>.<\/p>\n<p>Format your templates with the proper tags (replace [first name] with {{contact.first_name}} or whatever it is in your case), then hit 'bulk email'.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"make-a-note-of-all-contacts-who-say-theyd-like-the-final-page\">\n<h2> Make a note of all contacts who say they'd like the final page <\/h2>\n<div class=\"text-content\">\n<p>When you send your email and ask 'Would you like me to send you the final page when it's out?', you're bound to get a number of people saying yes.<\/p>\n<p>To keep track of this, tag them in your CRM with something like #send[keyword]ebook.<\/p>\n<p>Make sure you make it unique, because in the future you don't want to get confused when you inevitably launch another ebook!<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"launch-day\">\n<h2> Launch day: <\/h2>\n<div class=\"text-content\">\n<p>After a week, anyone who was planning on asking you for the final landing page has already done so. You'll be left with a big list of people who haven't replied, or strictly said that they want the book. Here's what to do:<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"send-a-heres-the-book-you-asked-for-template\">\n<h2> Send a 'Here's the book you asked for' template <\/h2>\n<div class=\"text-content\">\n<p>The ones who asked for your landing page are your warmest contacts. You'll find them tagged with the note you gave them in step&nbsp;8.<\/p>\n<p>Here's the template I used for this segment:<\/p>\n<p><em>Hey [first name],<\/em><\/p>\n<p><em>Thanks so much for the interest in our ebook, The Ultimate Guide to Business Process Automation with Zapier.<\/em><\/p>\n<p><em>Here\u2019s a link to the landing page for the final copy, where you can direct people to get the PDF, ePub, or a .zip of both files: <a href=\"https:\/\/www.process.st\/business-process-automation-guide\/\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.process.st\/business-process-automation-guide\/<\/a><\/em><\/p>\n<p><em>And click <a href=\"http:\/\/ctt.ec\/lE8e_\" target=\"_blank\" rel=\"nofollow noopener\">here<\/a> for a quick \u2018click to tweet\u2019 link if you fancy sharing it.<\/em><\/p>\n<p><em>Have a fantastic day!<\/em><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"send-a-you-might-have-missed-this-template\">\n<h2> Send a 'You might have missed this' template <\/h2>\n<div class=\"text-content\">\n<p>Everyone who&nbsp;<strong>didn't open<\/strong> your outreach email gets another one sending them the final page.<\/p>\n<p>Here's mine:<\/p>\n<p><em>Hey&nbsp;{{contact.first_name}},<\/em><\/p>\n<p><em>You might have missed this, but I feel like it\u2019d be interesting for you so I thought I\u2019d send you the official announcement.<\/em><\/p>\n<p><em>A few hours ago we launched our first ebook, \u201cThe Ultimate Guide to Business Process Automation with Zapier\u201d.<\/em><\/p>\n<p><em><strong>You can check out the book <a href=\"https:\/\/www.process.st\/business-process-automation-guide\/\" target=\"_blank\" rel=\"nofollow noopener\">here<\/a>.<\/strong><\/em><\/p>\n<p><em>I feel like it\u2019d be useful for you for a couple of reasons.<\/em><\/p>\n<p><em>1. It\u2019s always good to educate your audience about Zapier, since it\u2019s such an amazing productivity tool.<\/em><br \/><em>2. If you or your audience aren\u2019t optmizing for business process automation yet, this will be really useful.<\/em><\/p>\n<p><em>We\u2019d love it if you could share it. (Here\u2019s a <a href=\"http:\/\/ctt.ec\/lE8e_\" target=\"_blank\" rel=\"nofollow noopener\">link to tweet<\/a> if you want to save some time).<\/em><\/p>\n<p><em>Cheers!<\/em><\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Note: to bring up this segment, you're going to want to filter your leads like this:<\/p>\n<ul>\n<li>Received [email template name]<\/li>\n<li>Is not tagged with #sendebook<\/li>\n<li>Didn't open<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"send-a-i-didnt-hear-back-from-you-but-template\">\n<h2> Send a 'I didn\u2019t hear back from you, but' template <\/h2>\n<div class=\"text-content\">\n<p>Very similar to 'you might have missed this', but this one is aimed at the leads who opened or replied to your original outreach but didn't say they wanted the final link.<\/p>\n<p>Here's what I used:<\/p>\n<p>Hey&nbsp;{{contact.first_name}},<\/p>\n<p><em>I didn't hear back from you earlier this week<\/em>, but thought I'd send you the official announcement. \ud83d\ude42<\/p>\n<p>A few hours ago we launched our first ebook, &quot;The Ultimate Guide to Business Process Automation with Zapier&quot;.<\/p>\n<p><strong>You can check out the book <a href=\"https:\/\/www.process.st\/business-process-automation-guide\/\" target=\"_blank\" rel=\"nofollow noopener\">here<\/a>.<\/strong><\/p>\n<p>I feel like it'd be useful for you for a couple of reasons.<\/p>\n<p>1. It's always good to educate your audience about Zapier, since it's such an amazing productivity tool.<br \/>2. If you or your audience aren't optmizing for business process automation yet, this will be <em>really<\/em> useful.<\/p>\n<p>We'd love it if you could share it. (Here's a&nbsp;<a href=\"http:\/\/ctt.ec\/lE8e_\" target=\"_blank\" rel=\"nofollow noopener\">link to tweet<\/a>&nbsp;if you want to save some time).<\/p>\n<p>Cheers!<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Note: to bring up this segment, you're going to want to filter your leads like this:<\/p>\n<ul>\n<li>Received [email template name]<\/li>\n<li>Is not tagged with #sendebook<\/li>\n<li>Did open<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"email-your-other-two-segments\">\n<h2> Email your other two segments <\/h2>\n<div class=\"text-content\">\n<p>Like I said in the past two steps, you're now catching everyone who didn't say they didn't want the landing page.<\/p>\n<p>Since you've probably got a huge list of contacts for your launch, it's not reasonable to assume you've tagged all of them. It's best to build search queries.<\/p>\n<p>Your other two segments will be:<\/p>\n<ul>\n<li>Didn't open<\/li>\n<li>Opened, didn't say they wanted the page<\/li>\n<\/ul>\n<p>Here's what I put into Close.io to get each group:<\/p>\n<p><strong>Didn't open:<\/strong><\/p>\n<pre>(email_template:[cold-email-template] OR email_template:[influencer-email-template] OR email_template:[mentioned-email-template]) (last_email_opened:no) (NOT note:#sendzapierebook) (NOT emailed:today)<\/pre>\n<p><strong>Opened, didn't ask:<\/strong><\/p>\n<pre>(email_template:[cold-email-template] OR email_template:[influencer-email-template] OR email_template:[mentioned-email-template]) (last_email_opened:yes) (NOT note:#sendzapierebook) (NOT emailed:today)<\/pre>\n<\/p><\/div>\n<\/section>\n<section id=\"submit-your-ebook-to-product-hunt\">\n<h2> Submit your ebook to Product Hunt <\/h2>\n<div class=\"text-content\">\n<p>On launch day, <a href=\"producthunt.com\" target=\"_blank\" rel=\"nofollow noopener\">Product Hunt<\/a> accounted for over half of our total traffic to the landing page. Submissions are self-explanatory, but here are a few tips:<\/p>\n<ul>\n<li>Submit the book just after midnight, San Francisco time, so it doesn't get buried<\/li>\n<li>If you don't have an invited account, ask the friend with the most followers to submit for you<\/li>\n<li>Don't ask people to upvote, it will hurt your ranking<\/li>\n<\/ul><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/lJ6rGPbsihw6-wv9Fj5HJA.png\" alt=\"Submit your ebook to Product Hunt\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/lJ6rGPbsihw6-wv9Fj5HJA.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"submit-your-ebook-to-other-social-bookmarking-sites\">\n<h2> Submit your ebook to other social bookmarking sites <\/h2>\n<div class=\"text-content\">\n<p>Depending on how relevant it is, you'll want to check out these other social bookmarking sites:<\/p>\n<ul>\n<li><a href=\"reddit.com\" target=\"_blank\" rel=\"nofollow noopener\">Reddit<\/a> (find a matching subreddit - we used \/r\/startups)<\/li>\n<li><a href=\"inbound.org\" target=\"_blank\" rel=\"nofollow noopener\">Inbound.org<\/a> (for marketing, tools, sales, business in general)<\/li>\n<li><a href=\"growthhackers.com\" target=\"_blank\" rel=\"nofollow noopener\">GrowthHackers<\/a> (for product marketing \/ growth \/ SaaS)<\/li>\n<li><a href=\"news.ycombinator.com\" target=\"_blank\" rel=\"nofollow noopener\">Hacker News<\/a> (for tech-focused stuff)<\/li>\n<li><a href=\"designernews.co\" target=\"_blank\" rel=\"nofollow noopener\">Designer News<\/a> (speaks for itself)<\/li>\n<li><a href=\"http:\/\/www.webdesignernews.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Web Designer News<\/a> (ditto)<\/li>\n<li><a href=\"Sidebar.io\" target=\"_blank\" rel=\"nofollow noopener\">Sidebar.io<\/a> (design)<\/li>\n<li><a href=\"bizsugar.com\" target=\"_blank\" rel=\"nofollow noopener\">Bizsugar<\/a> (all things business)<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"email-your-existing-list\">\n<h2> Email your existing list <\/h2>\n<div class=\"text-content\">\n<p>Since these folks are already on your list, you don't need to bother them with getting them to put their email in to get the book. Just give them a direct download link along with a Click to Tweet, to hope that they&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"final-words\">\n<h2> Final words: <\/h2>\n<div class=\"text-content\">\n<p>There you have it. This is the exact strategy we used here at Process Street to launch our first ebook: The Complete Guide to Business Process Automation with Zapier. It's a guide to automating the stuff you hate doing at work.<\/p>\n<p>This strategy got us 1,000 downloads and 746 subscribers over the initial launch period alone, and we're still getting the boost of subscribers as the days roll on.<\/p>\n<p><em>Best of luck with it!<\/em><\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/n-zn3LQdt008eEb_jHFA6A.gif\" alt=\"Final words:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/n-zn3LQdt008eEb_jHFA6A.gif\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Pre-launch: This ebook launch strategy is divided into two halves: pre-launch and launch day. The idea is to warm up a list of contacts around a week before the launch day, so you can get a better reaction when it comes to the 'ask'. Here's how to collate, contact and get results from your list [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5009,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"17","template_description":"Use this checklist to make sure you launch the hell out of your ebook.","template_id":"gOhPostPSPTpoLdbao9Juw","task_0":"Pre-launch:","task_slug_0":"prelaunch","task_1":"Get together a list of everyone mentioned","task_slug_1":"get-together-a-list-of-everyone-mentioned","task_2":"Create a list of relevant influencers using Buzzsumo","task_slug_2":"create-a-list-of-relevant-influencers-using-buzzsumo","task_3":"Create an 'I mentioned you' email template","task_slug_3":"create-an-i-mentioned-you-email-template","task_4":"Create a 'You might be interested in this' 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