{"id":10611,"date":"2017-04-18T18:55:09","date_gmt":"2017-04-18T18:55:09","guid":{"rendered":"https:\/\/www.process.st\/templates\/2-4-offer-creation\/"},"modified":"2024-02-28T20:48:45","modified_gmt":"2024-02-28T20:48:45","slug":"2-4-offer-creation","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/2-4-offer-creation\/","title":{"rendered":"2.4 Offer"},"content":{"rendered":"<section id=\"10-offer-process\">\n<h2>1.0 Offer Process:<\/h2>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/vrA9bS8HQDuPyEvuw9RAJw.jpg\" alt=\"1.0 Offer Process:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/vrA9bS8HQDuPyEvuw9RAJw.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n <\/div>\n<\/section>\n<section id=\"11-offer-ingredients\">\n<h2>1.1 Offer Ingredients<\/h2>\n<div class=\"video-content\">\n<div class=\"iframe-container\"> <iframe src=\"https:\/\/fast.wistia.net\/embed\/iframe\/vw32fscv96\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><strong>The Three Ingredients of Your Offer:<\/strong><\/p>\n<ol>\n<li><strong>Promise<\/strong> -&nbsp;The Transformation or Result Available for your Ideal Customer<\/li>\n<li><strong>Process<\/strong> -&nbsp;The Way in which you deliver the Promise<\/li>\n<li><strong>Price<\/strong> -&nbsp;The Price of your Offer and Instructions on how to pay<\/li>\n<\/ol>\n<p><strong>Why a Promotion or Launch Fails<\/strong><\/p>\n<ol>\n<li><strong>The Offer<\/strong> - Wrong Offer or poorly-communicated Offer<\/li>\n<li><strong>The Execution<\/strong> - Poorly-executed launch or strategy<\/li>\n<li><strong>The Numbers<\/strong> -&nbsp;Not enough people going through your promotion<\/li>\n<\/ol>\n<p><strong>Common Mistakes with Crafting Your Offer<\/strong><\/p>\n<ul>\n<li>Process over Promise<\/li>\n<li>Price matches Value<\/li>\n<li>Vague Promise<\/li>\n<li>Multiple Promises<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"12-the-4-types-of-offers\">\n<h2>1.2 The 4 Types of Offers<\/h2>\n<div class=\"video-content\">\n<div class=\"iframe-container\"> <iframe src=\"https:\/\/fast.wistia.net\/embed\/iframe\/461ux5z6ux\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><strong>The 5 Types of LEVERAGED Value:<\/strong><\/p>\n<ol>\n<li>Teaching<\/li>\n<li>Coaching\/Consulting<\/li>\n<li>Community<\/li>\n<li>Masterminding<\/li>\n<li>The Wheel<\/li>\n<\/ol>\n<p><strong>The 4 Types of Offers I Recommend:<\/strong><\/p>\n<ol>\n<li>Group Coaching<\/li>\n<li>Digital Courses<\/li>\n<li>Memberships<\/li>\n<li>Masterminds<\/li>\n<\/ol><\/div>\n<\/section>\n<section id=\"13-crafting-your-promise\">\n<h2>1.3 Crafting Your Promise<\/h2>\n<div class=\"text-content\">\n<p><strong><a href=\"https:\/\/s3-us-west-1.amazonaws.com\/bbdworkbook1\/crafting+your+core+promise+workbook.pdf\" rel=\"nofollow noopener\" target=\"_blank\">Crafting Your Core Promise Workbook<\/a><\/strong><\/p>\n<\/p><\/div>\n<div class=\"video-content\">\n<div class=\"iframe-container\"> <iframe src=\"https:\/\/fast.wistia.net\/embed\/iframe\/v8fzninibl\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"14-crafting-your-process\">\n<h2>1.4 Crafting Your Process<\/h2>\n<div class=\"video-content\">\n<div class=\"iframe-container\"> <iframe src=\"https:\/\/fast.wistia.net\/embed\/iframe\/g4v1i5o99n\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><strong>Identify Your Offer's PROCESS:<br \/><\/strong><em>The Process includes everything that is included in your Offer, such as:<\/em><\/p>\n<ul>\n<li>The Medium<\/li>\n<li>The Training<\/li>\n<li>Resources<\/li>\n<li>Support<\/li>\n<li>Bonuses<\/li>\n<\/ul>\n<p>Answer the workbook&nbsp;questions included in this lesson to gain clarity on the PROCESS your product is offering to your Ideal Customer.&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/s3-us-west-1.amazonaws.com\/bbdworkbook1\/Crafting+Your+Process+Workbook.pdf\" rel=\"nofollow noopener\" target=\"_blank\">Crafting Your Process Workbook<\/a><\/strong><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"15-crafting-your-price\">\n<h2>1.5 Crafting Your Price<\/h2>\n<div class=\"video-content\">\n<div class=\"iframe-container\"> <iframe src=\"https:\/\/fast.wistia.net\/embed\/iframe\/w18p77s9rz\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><strong>Identify the PRICE for your Offer:<br \/><\/strong>The price is how much others agree to pay to access your product.&nbsp;<strong>The Price Section Includes:<\/strong><\/p>\n<ul>\n<li>The Value<\/li>\n<li>The Price&nbsp;<\/li>\n<li>Payment Plans<\/li>\n<li>Guarantee(s)<\/li>\n<li>Upsells<\/li>\n<li>Other Restrictions\/Requirements<\/li>\n<\/ul><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>1.0 Offer Process: 1.1 Offer Ingredients The Three Ingredients of Your Offer: Promise -&nbsp;The Transformation or Result Available for your Ideal Customer Process -&nbsp;The Way in which you deliver the Promise Price -&nbsp;The Price of your Offer and Instructions on how to pay Why a Promotion or Launch Fails The Offer - Wrong Offer or [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10612,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"6","template_description":"Processes and checklist for attracting your audience and growing your 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