{"id":10679,"date":"2017-04-18T19:58:00","date_gmt":"2017-04-18T19:58:00","guid":{"rendered":"https:\/\/www.process.st\/templates\/3-5-video-series-launch\/"},"modified":"2024-02-28T20:48:45","modified_gmt":"2024-02-28T20:48:45","slug":"3-5-video-series-launch","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/3-5-video-series-launch\/","title":{"rendered":"Video Series Launch"},"content":{"rendered":"
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The 5-Step Planning Process:<\/h2>\n
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Before diving in, it's crucial to begin with the 5-Step Planning Process so you have a clear picture of the entire map!  Remember! There are just 5 easy steps: Dream it, Map it, Book it, Chunk it & Do it!<\/p>\n<\/p><\/div>\n<\/section>\n

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Step #1: Dream It<\/h2>\n
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In this first step, we'll set your GOALS for your your Video Series Launch! Traditionally, we see about 3% of the subscribers who register for the video series invest in the offer.  That conversion rate is based on a premium-price point for your market. I think it's absolutely possible to increase that conversion rate, especially with a lower price point AND warmer audience.<\/p>\n

Once you identify your sales goals, you'll need to identify a few \"Metrics That Matter.\"<\/p>\n

#1. Your Sales Goals (x3): $_________________________<\/strong><\/p>\n

#2. Total Registrants for Your Video Series: _____________________<\/strong><\/p>\n

#3. Total Facebook Ad Spend: __________________<\/strong><\/p>\n

View Your Video Series CALCULATOR here<\/a><\/strong><\/p>\n<\/p><\/div>\n<\/section>\n

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Step #2: Map It<\/h2>\n
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The 3-Part Video Series Process Map<\/p>\n<\/p><\/div>\n

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The above map is the EXACT map we used in one of our Video Series Launches for Business By Design. This is the \"flow\" a prospect experiences through the launch.  The process starts at the upper left hand corner.<\/p>\n

Important Note:<\/strong><\/u> the above map shows Ryan Leveque's ASK METHOD in play.  At the opt in page level, there is a 2-step opt-in process that asked visitors to select which of the four options best describes them, then they are sent to a specific thank you page with a small \"welcome\" video.  This is an ADVANCED strategy, and not recommended for your first launch.  <\/p>\n<\/p><\/div>\n<\/section>\n

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Step #3: Book It<\/h2>\n
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The calendar above shows a basic timeline of your launch.  The Most important dates are as follows:<\/p>\n

Video #1:<\/strong> <\/u>Goes Live on Thursday<\/p>\n

Start FB Ads:<\/strong><\/u> One Week BEFORE Video #1 Goes Live<\/p>\n

Video #2:<\/strong><\/u> Goes Live on the very next Tuesday <\/p>\n

Video #3<\/strong><\/u>: Goes Live on the very next Thursday<\/p>\n

The Cart Opens (Video #4):<\/strong><\/u> on the very next Tuesday<\/p>\n

The Cart Close\/Deadline<\/strong><\/u>: 5-7 days after cart opens<\/p>\n<\/p><\/div>\n<\/section>\n

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Step #4: Chunk It<\/h2>\n
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