{"id":10818,"date":"2017-04-18T20:17:21","date_gmt":"2017-04-18T20:17:21","guid":{"rendered":"https:\/\/www.process.st\/templates\/3-11-fill-your-mastermind-process\/"},"modified":"2024-02-28T20:48:45","modified_gmt":"2024-02-28T20:48:45","slug":"3-11-fill-your-mastermind-process","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/3-11-fill-your-mastermind-process\/","title":{"rendered":"3.11 Fill Your Mastermind Process"},"content":{"rendered":"<section id=\"the-5step-planning-process\">\n<h2>The 5-Step Planning Process:<\/h2>\n<div class=\"text-content\">\n<p>Before diving in, it's crucial to begin with the 5-Step Planning Process so you have a clear picture of the entire map! &nbsp;Remember! There are just 5 easy steps: Dream it, Map it, Book it, Chunk it &amp; Do it!<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"step-1-dream-it\">\n<h2>Step #1: Dream It<\/h2>\n<div class=\"text-content\">\n<p>A MASTERMIND is unlike most other offers out there, so everything must be treated differently. &nbsp;In short, a MASTERMIND is a long-term, high-level group coaching experience that brings together the right people to support each other in the obtainment of each others' goals.<\/p>\n<p>It's for this reason, that your #1 job and priority is to ATTRACT the RIGHT PEOPLE... NOT the MOST AMOUNT of people. &nbsp;<\/p>\n<p>So, it's great to set GOALS here, but it's important that you make your #1 GOAL to put the RIGHT PEOPLE in the RIGHT ROOM together, and someone isn't the \"right\" person, just because they can afford it. &nbsp;<\/p>\n<p>It's also important to keep the size of your mastermind rather intimate. &nbsp;I suggest between 8 and 18 individuals for a 6 to 12 month commitment that includes AT LEAST two live events. &nbsp;<\/p>\n<p>To craft, your goal, simply identify how many people and at WHAT PRICE would you like in your mastermind. &nbsp;And, to get REAL SPECIFIC with your goals, create a wishlist of the people you'd like to see in your mastermind! &nbsp;<\/p>\n<p>And the good news, you don't need a MASSIVE AUDIENCE to fill your mastermind. &nbsp;If positioned and sold effectively, you can do this with a small list size and following.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"step-2-map-it\">\n<h2>Step #2: Map It<\/h2>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/oWevfucRsYuUE660fFZO1w.jpg\" alt=\"Step #2: Map It\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/oWevfucRsYuUE660fFZO1w.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>The following is the EXACT 3-Phase approach I've used to SELL OUT my Mastermind 2 years in a row and generate +$1 Million in revenue. &nbsp;<\/p>\n<p><strong>Phase #1: Build Momentum:<\/strong><\/p>\n<p>In the first phase, I create a \"waitlist page\" to build an interest list. &nbsp;You can spend anywhere from a few weeks to a few months sharing buzz about what you are creating. &nbsp;This can be as simple as letting your audience know in an email or FB LIVE, \"hey, I'm creating a mastermind.\"&nbsp;<\/p>\n<p><strong>Phase #2: Attract Applicants:<\/strong><\/p>\n<p>This is the phase in which you'll attract applicants to fill out an application for your mastermind. &nbsp;In the example above in the map, I use an \"informational webinar\" to explain more about WHAT my mastermind is all about, then I announce the price and how to apply. &nbsp;Using a webinar is absolutely optional. Just make sure there IS a deadline to apply.&nbsp;<\/p>\n<p>You'll also notice that there is an option to require a \"Yes I'm serious about applying\" DEPOSIT from your applicants. &nbsp;If you have a LARGE audience with a lot of interest, a DEPOSIT helps to identify who is really serious.&nbsp;<\/p>\n<p><strong>Phase #3: The Applicant Interview:<\/strong><\/p>\n<p>In this final phase, you'll carefully interview your applicants to make sure they are a right fit for your mastermind. &nbsp;If they are, this is also the time to collect payment for your mastermind.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"step-3-book-it\">\n<h2>Step #3: Book It<\/h2>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/gvYsOMmnUNakNKp9qz9M-w.png\" alt=\"Step #3: Book It\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/gvYsOMmnUNakNKp9qz9M-w.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<h5><strong>Phase I: Build&nbsp;Momentum<\/strong><\/h5>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>In Phase I, you'll create a WAIT LIST Page for your Mastermind in order to build up interest and excitement for your mastermind! I recommend spending at least 2 weeks (ideally 1 -2 months) building up momentum for this!<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<h5><strong>Phase II:&nbsp;Attract Applicants<\/strong><\/h5>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Now Accepting Applications! In Phase #2, you'll announce that you are now accepting applications! The best way to officially introduce WHAT your Mastermind is and if it's a right fit, is through a webinar! Just make sure there is a deadline to accept applications.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<h5><strong>Phase III:&nbsp;Select Applicantts<\/strong><\/h5>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Phase 3 begins the moment you close down applications and begin to interview and select the right members for your group. The steps here are simple:<\/p>\n<ol>\n<li><strong>Interview <\/strong>- conduct a follow-up interview call with each qualified applicant<\/li>\n<li><strong>Select&nbsp;<\/strong>- Select your applicants and notify them<\/li>\n<li><strong>Collect<\/strong> - Give instructions on how to collect payment with a deadline<\/li>\n<\/ol><\/div>\n<\/section>\n<section id=\"step-4-chunk-it\">\n<h2>Step #4: Chunk It<\/h2>\n<div class=\"text-content\">\n<p>The&nbsp;\"Chunked\" Projects For Your Mastermind&nbsp;Launch:<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Phase #1 - Build Momentum\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Phase #2 - Attract Applicants\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Phase #3: The Applicant Interview\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"step-5-do-it\">\n<h2>Step #5: Do It<\/h2>\n<div class=\"text-content\">\n<p>Let's take a look at the process for filling your Mastermind, starting with your waitlist page!<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"phase-1-build-momentum\">\n<h2>PHASE #1: Build Momentum:<\/h2>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/muqt96h1NztGwwV46-9C5A.jpg\" alt=\"PHASE #1: Build Momentum:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/muqt96h1NztGwwV46-9C5A.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Welcome to Phase #1: Build Momentum! Your job here to get the word out about your mastermind and build a interest list of prospective members!<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"11-follow-the-waitlist-page-process\">\n<h2>1.1 Follow the Waitlist Page Process<\/h2>\n<div class=\"text-content\">\n<p>Follow the <strong><a href=\"https:\/\/www.jameswedmoretraining.com\/products\/james-wedmore-s-business-by-design\/categories\/218956\/posts\/763212\" rel=\"nofollow noopener\" target=\"_blank\">Waitlist Page Process<\/a><\/strong>&nbsp;to create this page for your Mastermind Interest List.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<h5><strong>Mastermind Waitlist Swipe File Template:<\/strong><\/h5>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/uT8iMucdsFDOECFqcfRKjQ.png\" alt=\"1.1 Follow the Waitlist Page Process\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/uT8iMucdsFDOECFqcfRKjQ.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"12-announce-whats-coming\">\n<h2>1.2 Announce What's Coming<\/h2>\n<div class=\"text-content\">\n<p>Using a FB LIVE, an email or social post, inform your audience of WHAT you are doing, WHY you are doing it, and HOW a Mastermind can help!<\/p>\n<p>Then, give a call to action that asks those who are interested to submit their email on the waitlist page.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"phase-2-attract-applicants\">\n<h2>PHASE #2: Attract Applicants:<\/h2>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/m-Ou4BLFcxtnouuYV4xEeg.jpg\" alt=\"PHASE #2: Attract Applicants:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/m-Ou4BLFcxtnouuYV4xEeg.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Welcome to Phase #2! Here's you'll follow the steps to attract the right applicants who are interested in your mastermind!<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"21-create-informational-webinar-optional\">\n<h2>2.1 Create \"Informational Webinar\" (Optional)<\/h2>\n<div class=\"text-content\">\n<p>In step 2.1, you can have the optional task of creating a simple \"informational\" webinar announcing all the details of your upcoming mastermind!<\/p>\n<p>This is specifically for those who have shown interest in your mastermind and would like to know more. It is not a content-driven training webinar.<\/p>\n<p>Some of the topics you should address on your webinar:<\/p>\n<ul>\n<li>What is a Mastermind?<\/li>\n<li>Why a Mastermind?<\/li>\n<li>Why did you create a Mastermind?<\/li>\n<li>What's included with the Mastermind?<\/li>\n<li>When does it start?<\/li>\n<li>How long does it last?<\/li>\n<li>How do you sign up?<\/li>\n<\/ul>\n<p>Below is a link to the replay to one of my previous webinars:<\/p>\n<\/p><\/div>\n<div class=\"video-content\">\n<div class=\"iframe-container\"> <iframe src=\"https:\/\/www.youtube.com\/embed\/qzF-MaZ5tq8?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"22-invite-your-audience-to-join-webinar\">\n<h2>2.2 Invite Your Audience to Join Webinar<\/h2>\n<div class=\"text-content\">\n<p>Now it's time to announce your mastermind and your upcoming webinar to your audience! I used a simple email, and I've included it below.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/q0WsDwBCTpunztmMgKRAeA.png\" alt=\"2.2 Invite Your Audience to Join Webinar\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/q0WsDwBCTpunztmMgKRAeA.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/nDbvPUedZIlfZF2nwypNwQ.png\" alt=\"2.2 Invite Your Audience to Join Webinar\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/nDbvPUedZIlfZF2nwypNwQ.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/uihKV_dZ8UzawnOFlGJKZw.png\" alt=\"2.2 Invite Your Audience to Join Webinar\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/uihKV_dZ8UzawnOFlGJKZw.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/heeobakC2-YH4Lc2FeVBzA.png\" alt=\"2.2 Invite Your Audience to Join Webinar\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/heeobakC2-YH4Lc2FeVBzA.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"23-create-sales-page-optional\">\n<h2>2.3 Create Sales Page (Optional)<\/h2>\n<div class=\"text-content\">\n<p>At the end of my webinar, I directed&nbsp;interested parties to a \"sales page\" for the mastermind where they could learn more and apply. &nbsp;I've included that sales page below. &nbsp;<\/p>\n<p><em><strong>(please use for inspiration and do not plagiarize)<\/strong><\/em><\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/ogSTQQx7A4BIsMrfwcBPfA.png\" alt=\"2.3 Create Sales Page (Optional)\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/ogSTQQx7A4BIsMrfwcBPfA.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"24-create-application-page\">\n<h2>2.4 Create Application Page<\/h2>\n<div class=\"text-content\">\n<p>In this step, you'll use software such as SurveyMonkey to create a simple APPLICATION. &nbsp;You'll want to take some time to brainstorm questions that really give you a complete picture of WHO the applicant is. &nbsp;<\/p>\n<p>Here are some sample questions and topics to address:<\/p>\n<ul>\n<li>Full name and contact info<\/li>\n<li>Their past results and future goals<\/li>\n<li>What they are struggling with<\/li>\n<li>What VALUE they can bring to the group<\/li>\n<li>Why they should be considered of all other applicants<\/li>\n<li>and any other relevant&nbsp;data that will help you make the right decision<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"25-create-deposit-link-optional\">\n<h2>2.5 Create Deposit Link (Optional)<\/h2>\n<div class=\"text-content\">\n<p>In this step, we created a simple<strong><a href=\"https:\/\/www.jameswedmoretraining.com\/products\/james-wedmore-s-business-by-design\/categories\/218956\/posts\/750131\" rel=\"nofollow noopener\" target=\"_blank\"> \"Samcart Checkout Page\"<\/a><\/strong>&nbsp;requiring a $1,000 DEPOSIT in order to be considered. &nbsp;This step is optional. &nbsp;If you foresee a ton of applications and you want to narrow those down, a deposit is a great way to do that.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"26-followup--close-application\">\n<h2>2.6 Follow-Up &amp; Close Application<\/h2>\n<div class=\"text-content\">\n<p>In this step, you'll want to follow-up with everyone who expressed any interest in applying but who hasn't applied yet. &nbsp;This is your chance to REMIND them of the upcoming DEADLINE to apply. &nbsp;You'll notice, just like with any launch, most people apply on the last day or two.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"phase-3-the-applicant-interview\">\n<h2>PHASE #3: The Applicant Interview:<\/h2>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/kk-0QokGMt42CKpdb5hDmQ.jpg\" alt=\"PHASE #3: The Applicant Interview:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/kk-0QokGMt42CKpdb5hDmQ.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Welcome to Phase #3! In this phase you will look through all your applications, and follow up with applicants to determine who is indeed a right fit for the group. &nbsp;<\/p>\n<p><u><strong>IMPORTANT:<\/strong><\/u> To keep the INTEGRITY of the group whole, it's imperative that you only select&nbsp;those who are a right fit for the group, not just someone who is willing to give you money. &nbsp;Those who are \"not at the right level yet\" or have a toxic attitude should not be accepted.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"31-read-through-applications\">\n<h2>3.1 Read Through Applications<\/h2>\n<div class=\"text-content\">\n<p>Step 3.1, my team and I would carefully review each and every application IN THE ORDER IN WHICH THEY CAME IN, and \"grade\" them on a scale of 1 to 10. &nbsp;We also took time to do further research on each applicant by reviewing their Instagram, Facebook and other social profiles. &nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"32-schedule--host-phone-interviews\">\n<h2>3.2 Schedule &amp; Host Phone Interviews<\/h2>\n<div class=\"text-content\">\n<p>In Step 3.2, we scheduled follow-up phone interviews with those who were a \"right fit.\" &nbsp;You don't need to over think this. It's just a chance to re-ask the same questions from the application and probe a little deeper for more information. You're just looking to get a feel for who this person is and if they were truly be a right fit for the group.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"33-select--announce-members\">\n<h2>3.3 Select &amp; Announce Members<\/h2>\n<div class=\"text-content\">\n<p>In Step 3.3, you select your members and let them know! &nbsp;We did this by individually calling each member to CONGRATULATE them on being accepted. &nbsp;<\/p>\n<p>Anyone who was not selected would immediately have their $1,000 deposit returned.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"34-collect-payment\">\n<h2>3.4 Collect Payment<\/h2>\n<div class=\"text-content\">\n<p>In Step 3.4, our team reaches out to each selected member with instructions on collecting payment. &nbsp;We offer a \"Pay in Full\" and a 12-Month \"Payment Plan\" option for all members. &nbsp;Their email has a link to both options and a deadline to sign up. We usually give up 4-6 days to sign up.<\/p>\n<p>And again, we use a simple Samcart checkout link for payment.&nbsp;<\/p>\n<p>BONUS: We also have our Mastermind Members sign a \"contract\" as well. This agreement states that they will complete the payment plan, and adhere to the rules of the group.<\/p>\n<\/p><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>The 5-Step Planning Process: Before diving in, it's crucial to begin with the 5-Step Planning Process so you have a clear picture of the entire map! &nbsp;Remember! There are just 5 easy steps: Dream it, Map it, Book it, Chunk it &amp; Do it! Step #1: Dream It A MASTERMIND is unlike most other offers [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10819,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"21","template_description":"The Following is your COMPLETE Mastermind Launch Process Map and Execution Guide!  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Email Promotion:","task_slug_23":"3-email-promotion","task_24":"3.1 Map out Your Email Promotion Series","task_slug_24":"31-map-out-your-email-promotion-series","task_25":"3.2 Write the emails","task_slug_25":"32-write-the-emails","task_26":"3.3 Send out Emails","task_slug_26":"33-send-out-emails","task_27":"4. Facebook Advertising:","task_slug_27":"4-facebook-advertising","task_28":"4.1 Map out Facebook Ads Strategy","task_slug_28":"41-map-out-facebook-ads-strategy","task_29":"4.2 Create the Ad Copy","task_slug_29":"42-create-the-ad-copy","task_30":"4.3 Create Ad Graphics\/Videos","task_slug_30":"43-create-ad-graphicsvideos","task_31":"4.4 Set Up Conversion Pixel","task_slug_31":"44-set-up-conversion-pixel","task_32":"4.5 Launch Ads","task_slug_32":"45-launch-ads","task_33":"4.6 Instagram Ads","task_slug_33":"46-instagram-ads","task_34":"4.7 Facebook Retargeting","task_slug_34":"47-facebook-retargeting","task_35":"5. 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