{"id":10831,"date":"2017-04-18T20:19:48","date_gmt":"2017-04-18T20:19:48","guid":{"rendered":"https:\/\/www.process.st\/templates\/3-12-post-launch-profits\/"},"modified":"2024-02-28T20:48:45","modified_gmt":"2024-02-28T20:48:45","slug":"3-12-post-launch-profits","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/3-12-post-launch-profits\/","title":{"rendered":"3.12 Post-Launch Profits"},"content":{"rendered":"<section id=\"welcome-to-post-launch-profits\">\n<h2>Welcome to Post Launch Profits:<\/h2>\n<div class=\"text-content\">\n<h5><em><strong>\"You're Always Leaving Money on the Table!\"<\/strong><\/em><\/h5>\n<p>Welcome to the Post-Launch Profits Process! &nbsp;The following includes two variations in which you can generate additional revenue from the momentum of your launch AFTER the doors have closed and the deadline has passed!<\/p>\n<p>There are a few things to keep in mind here:<\/p>\n<p><strong>#1. Your Launch Gives MASSIVE FREE VALUE<\/strong><br \/>Whether you just ran a webinar, video series or ANY type of free-content promotion, you've just put GREAT content and value into the marketplace to all your subscribers! After an launch, your audience is extremely \"warm!\"&nbsp;<\/p>\n<p><strong>#2. The Reason People Don't Buy Isn't What You Think<br \/><\/strong>Some of your audience won't purchase your original offer because they \"didn't have the money.\" &nbsp;Others because it's \"not what they need.\" &nbsp;But still others don't buy for a completely different reason: they wanted MORE! &nbsp;They resonated with your content, identified with your message, yet they wanted MORE OF YOU. &nbsp;<\/p>\n<p>The following processes keep these two facts in mind as you approach the OPTIONAL step of generating additional revenue AFTER your original launch has completed. &nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"process-1-the-exit-survey-downsell\">\n<h2>Process #1: The Exit Survey Downsell:<\/h2>\n<div class=\"video-content\">\n<div class=\"iframe-container\"> <iframe src=\"https:\/\/fast.wistia.net\/embed\/iframe\/rdt0sfbrch\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Welcome the \"Exit Survey Downsell\" Process! &nbsp;Please watch the following video for full explanation and training of this process! And follow the steps below to implement!<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"step-1-create-exit-survey-email\">\n<h2>Step #1: Create Exit Survey Email<\/h2>\n<div class=\"text-content\">\n<h5><strong>1.1 Write Survey Email<\/strong><\/h5>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Your first task to write your \"exit survey\" email. This email is intended to go to all prospects who went through your launch but did NOT purchase. &nbsp;Check the example \"swipe\" email below for inspiration and ideas.&nbsp;<\/p>\n<p>You'll notice with this example specifically, we were ACTIVELY looking for those who would choose \"money\" as the reason why. &nbsp;So the other options are for those who don't find this training relevant. &nbsp;That's important, we don't want to interact with those prospects after the launch.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/pvWVvFosL7-yqQyCIj1F5Q.png\" alt=\"Step #1: Create Exit Survey Email\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/pvWVvFosL7-yqQyCIj1F5Q.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<h5>1.2 Create The Correct \"Tags\"<\/h5>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>With Infusionsoft (our CRM software), we were able to make each of those five options a clickable link that applies a specific \"tag\" to their contact record. &nbsp;This way, we have accurate data on WHO clicked on what, and how many selected each option.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<h5>1.3 Send Out Email Broadcast<\/h5>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>In this step, you'll simply send out your email to your \"launch list\" (minus customers). You'll want to &nbsp;do this within 48 hours of your doors closing. Don't wait any longer than that!<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"step-2-followup-exit-survey-email\">\n<h2>Step #2: Follow-Up Exit Survey Email<\/h2>\n<div class=\"text-content\">\n<p>2.1 Write &amp; Send Follow-Up Email<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>To those who did NOT open the original email, you can send out an additional email requesting they fill out the quick survey. Notice this email is EXACTLY the same, just with a different headline, and a small change to the first sentence!<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/v05utxmqndF0JgIKXmZDiw.png\" alt=\"Step #2: Follow-Up Exit Survey Email\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/v05utxmqndF0JgIKXmZDiw.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"step-3-offer-downsell-to-survey-respondents\">\n<h2>Step #3: Offer Downsell to Survey Respondents<\/h2>\n<div class=\"text-content\">\n<h5>3.1 Write Email to Offer \"Downsell\"<\/h5>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>In this step, you can offer ANY product that aligns with any of the selected responses you got from your exit survey. In the provided example from \"Local Video Academy,\" we decided to offer a \"lite\" version of the program at half the price to those had selected \"don't have the money.\" Plus, we offers an easy payment plan (12x$97).&nbsp;<\/p>\n<p><u><strong>Note:<\/strong><\/u> You don't have to model this exactly. You can offer a completely different product or price point. &nbsp;The strategy is to elicit more data about your prospects and put a more relevant offer in front of them for a limited time.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/hEKXnEZqPta8mLFqO5lCVQ.png\" alt=\"Step #3: Offer Downsell to Survey Respondents\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/hEKXnEZqPta8mLFqO5lCVQ.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/hdRte88MWQitWrFxGYtEOg.png\" alt=\"Step #3: Offer Downsell to Survey Respondents\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/hdRte88MWQitWrFxGYtEOg.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<h5>3.2 Create Deadline Funnel Links<\/h5>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>In this step, we used Deadline Funnel (dot com) to create a link that EXPIRED at the time of cart close so it would automatically redirect users to a \"cart closed\" page. &nbsp;Then, we used that deadline funnel link in our emails.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<h5>3.3 Send Broadcast Email<\/h5>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>You'll notice we sent this email THE SAME DAY we sent the follow-up email #2 to unopens. We sent it at noon on Monday.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<h5>3.4 An alternate example of a Downsell<\/h5>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><a href=\"https:\/\/www.process.st\/templates\/mind-your-money-downsell-campaign\/\" rel=\"nofollow noopener\" target=\"_blank\">Click here to view our most recent debrief of running a downsell<\/a><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"step-4-send-followup-email-about-downsell\">\n<h2>Step #4: Send Follow-Up Email About Downsell<\/h2>\n<div class=\"text-content\">\n<h5>4.1 Send Follow-Up Email<\/h5>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>I recommend sending one more follow-up email to everyone in your \"survey segment\" to remind them that this offer is expiring soon. &nbsp;You can see the \"swipe\" email we used below for this.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/lpI0DBDJ6GnNAdBKzFNErg.png\" alt=\"Step #4: Send Follow-Up Email About Downsell\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/lpI0DBDJ6GnNAdBKzFNErg.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/rSMjDWhtovVYoqfEwS9GDQ.png\" alt=\"Step #4: Send Follow-Up Email About Downsell\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/rSMjDWhtovVYoqfEwS9GDQ.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"step-5-close-your-offer-down\">\n<h2>Step #5: Close Your Offer Down<\/h2>\n<div class=\"text-content\">\n<h5>5.1 Close it Down!<\/h5>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>You'll want to make sure you only give 2-3 days MAX for this special offer. &nbsp;We used Deadline Funnel to automatically \"close the offer down\" and redirect all users to a \"offer expired\" landing page.&nbsp;<\/p>\n<p>And that is it!<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"process-2-coaching-upsell\">\n<h2>Process #2: Coaching Upsell:<\/h2>\n<div class=\"video-content\">\n<div class=\"iframe-container\"> <iframe src=\"https:\/\/fast.wistia.net\/embed\/iframe\/ldgpbiu72l\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"step-1-identify--create-highticket-offer\">\n<h2>Step #1: Identify &amp; Create High-Ticket Offer<\/h2>\n<div class=\"text-content\">\n<p>In this step, you'll identify a high-ticket offer that you can present to your audience. &nbsp;This can be one-on-one coaching, a 6-month group coaching program, or a 6-12 month Mastermind. &nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"step-2-create-scheduler-link\">\n<h2>Step 2: Create Scheduler Link<\/h2>\n<div class=\"text-content\">\n<p>We use&nbsp;<a href=\"https:\/\/calendly.com\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.calendy.com\/&nbsp;<\/a>to create a custom link for people to schedule a call with us to chat on the phone. &nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"step-3-send-email-to-launch-list\">\n<h2>Step #3: Send Email to Launch List<\/h2>\n<div class=\"text-content\">\n<p>In this step, you'll send an email (or two!) to your launch list (those who did not buy). Below is the example of the ONE email that Lisa Kuecker sent to her audience.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/gX3BeFN2fgq9MlKfynJM0g.png\" alt=\"Step #3: Send Email to Launch List\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/gX3BeFN2fgq9MlKfynJM0g.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"step-4-have-calls-wprospects\">\n<h2>Step #4: Have Calls w\/Prospects<\/h2>\n<div class=\"text-content\">\n<p>In step #4, you'll simply have your call with each prospect. &nbsp;Here is a SUPER-SIMPLE format to follow on your call<\/p>\n<p><strong>1. Thanks and Acknowledgement<\/strong><\/p>\n<p><strong>2. Set the Intention:<\/strong><\/p>\n<p><em>\"We're here to see if you are a right fit for this program, and to see if I can be of help to you.\"<\/em><\/p>\n<p><strong>3. Ask Questions to Identify Their Situation<\/strong><\/p>\n<p><em>\"why me, why now?\"<\/em><\/p>\n<p><em>\"what are your goals?\"<\/em><\/p>\n<p><em>\"what's in the way?\"<\/em><\/p>\n<p><strong>4. Present Offer and Instructions for Joining<\/strong><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"task-12\">\n<h2>\u2006<\/h2>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to Post Launch Profits: \"You're Always Leaving Money on the Table!\" Welcome to the Post-Launch Profits Process! &nbsp;The following includes two variations in which you can generate additional revenue from the momentum of your launch AFTER the doors have closed and the deadline has passed! There are a few things to keep in mind [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10832,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"13","template_description":"Processes for generating additional revenue AFTER your launch has completed!","template_id":"iGxslimTpQdTOwTXT99FVQ","task_0":"Welcome to Post Launch Profits:","task_slug_0":"welcome-to-post-launch-profits","task_1":"Process #1: The Exit Survey Downsell:","task_slug_1":"process-1-the-exit-survey-downsell","task_2":"Step #1: Create Exit Survey Email","task_slug_2":"step-1-create-exit-survey-email","task_3":"Step #2: Follow-Up Exit Survey Email","task_slug_3":"step-2-followup-exit-survey-email","task_4":"Step #3: Offer Downsell to Survey Respondents","task_slug_4":"step-3-offer-downsell-to-survey-respondents","task_5":"Step #4: Send Follow-Up Email About Downsell","task_slug_5":"step-4-send-followup-email-about-downsell","task_6":"Step #5: Close Your Offer Down","task_slug_6":"step-5-close-your-offer-down","task_7":"Process #2: Coaching Upsell:","task_slug_7":"process-2-coaching-upsell","task_8":"Step #1: Identify &amp; 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