{"id":10940,"date":"2017-04-23T00:57:43","date_gmt":"2017-04-23T00:57:43","guid":{"rendered":"https:\/\/www.process.st\/templates\/ultimate-follow-up-series\/"},"modified":"2024-02-28T20:48:44","modified_gmt":"2024-02-28T20:48:44","slug":"ultimate-follow-up-series","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/ultimate-follow-up-series\/","title":{"rendered":"The Ultimate OPEN CART Series"},"content":{"rendered":"
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Your Open Cart INTENTION:<\/h2>\n
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The \"Open Enrollment\" Period is the crucial time when your prospect make a decision to work with you... or reject you! This process is all about answering the question:  \"what the heck do I say and do during the Open Cart Period?!\"<\/p>\n

It's critical that you follow this process closely so you know how to get as many of the right people to say \"YES!\" to you as possible!<\/p>\n

Although there is a ton of options and flexibility in how you map our your Open-Cart Sequence, simply following the 7 Principles below will offer so much clarity and success! Let's begin!<\/p>\n<\/p><\/div>\n<\/section>\n

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Open Cart Principle #1 - Make The Decision<\/h2>\n
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The moment your doors open to your program there is a LINE drawn in the sand and the energy shifts. You go from teaching and sharing content to a whole new INTENTION: helping your audience make an informed decision. That is all you are doing.  You are clarifying your offer, managing expectations, highlighting value and eliminating objections.  All in an effort to make the decision clear and simple. Then, your prospect will know what to do, and that is their choice, not yours. <\/p>\n<\/p><\/div>\n<\/section>\n

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Open Cart Principle #2 - Shorter is Better<\/h2>\n
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Most struggling entrepreneurs make the mistake of thinking a LONGER open cart period is better. Wrong.  Here's why: the longer you keep your doors open, the harder you have to work at keeping the energy high.  That is not easy. Imagine if you had a 6 month open cart period, and you needed to keep people excited for that long... impossible, right?  Well, anything over 7 days and you make your job harder without any more sales.  Shorter is better.<\/p>\n

The open-enrollment period for Business By Design is just four days. That's it.  We Highly recommend you do the same. Open Cart Monday at 6am PDT. Close Cart Thursday at 11:59pm PDT. <\/p>\n<\/p><\/div>\n<\/section>\n

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Open Cart Principle #3 - One Theme Per Day<\/h2>\n
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Every day during your Open Cart Period has one SINGULAR theme or message.  There is a \"point\" to the day. And in this process, I'll help flush out your \"themes\" for each of your Open Cart Days. <\/p>\n<\/p><\/div>\n<\/section>\n

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Open Cart Principle #4 - Communicated Across Channels<\/h2>\n
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One of the primary vehicles for delivering your daily \"themes,\" is via emails to your \"Launch List,\" but it's important you also continue the day's message across all platforms and channels that your launch list may be present on. In our launch, we don't just use email, but also our FB Group, FB Lives, FB Ads\/retargeting, and Instagram to update our audience DAILY during the Open Cart Period.  <\/p>\n<\/p><\/div>\n<\/section>\n

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Open Cart Principle #5 - No More Content<\/h2>\n
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When your doors open, it's also important that you *STOP* sharing more \"free content.\" The time for that is done. If you continue to \"teach\" in your Open Cart Period, you will confuse\/overwhelm the prospects in the middle of a decision, and only attract more freebie-seekers.  Keep this to a simple conversation of:<\/p>\n

How can I make this decision clear and simple for them?<\/strong><\/p>\n<\/p><\/div>\n<\/section>\n

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Open Cart Principle #6 - Addressing ALL Objections<\/h2>\n
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An objection is a belief that your ideal customer has that is rooted in fear that prevents them from ever purchasing your stuff. If you are not spending your time during this open cart process to address and dismantle objections comment you are leaving a ton of your ideal customers behind. this is the phase in which we must handle these objections oh, and the biggest ones are the limiting beliefs your prospects have about themselves.<\/p>\n

Inside Module 4, I teach you how to address and dismantle any objection!<\/p>\n<\/p><\/div>\n<\/section>\n

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Open Cart Principle #7 - Value-Add in Your Offer<\/h2>\n
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During your Open-Cart Process, you will have a lot of prospects \"on the fence.\" When you highlight and ADD value to your offer, you make it easier to go from \"maybe\" to \"HELL YES!\"  This includes (but is not limited to:<\/p>\n