{"id":11045,"date":"2017-05-05T13:25:37","date_gmt":"2017-05-05T13:25:37","guid":{"rendered":"https:\/\/www.process.st\/templates\/brand-identity-design\/"},"modified":"2024-02-28T19:49:08","modified_gmt":"2024-02-28T19:49:08","slug":"brand-identity-design","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/brand-identity-design\/","title":{"rendered":"Brand Identity Design"},"content":{"rendered":"<section id=\"introduction-to-brand-identity-design\">\n<h2> Introduction to Brand Identity Design<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/uqiNvkQDSmeWE1YHgH9LpQ.png\" alt=\"Brand Identity Design\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/uqiNvkQDSmeWE1YHgH9LpQ.png\"> <\/a><figcaption>\n     Brand Identity Design<br \/>\n<\/figcaption><\/figure>\n<\/div>\n<div class=\"text-content\">\n<p>This brand identity design checklist is designed to take you through <strong>the necessary steps to build a total branding package for a company.&nbsp;<\/strong><\/p>\n<p>Throughout this process, we'll look at some of the deliverables which are normally expected to be included within a <a href=\"https:\/\/www.process.st\/startup-branding\/\" rel=\"nofollow noopener\" target=\"_blank\">brand identity<\/a> package and walk through the typical methods used to formulate them.&nbsp;<\/p>\n<p>Brand identity is a crucial way of conveying information about a company in as short a time as possible. The initial interaction with the brand will shape how a customer perceives&nbsp;the company. This is your opportunity to <strong>make sure that first impression is not a wasted one<\/strong>.&nbsp;<\/p>\n<p>A successful branding process creates a final strategy which everyone in the company can contribute to in their own way.<\/p>\n<p><strong>Check out these two videos below<\/strong> to gain different perspectives on brand identity design. The first one is short, and the second is more in-depth.&nbsp;<\/p>\n<\/div>\n<div class=\"video-content\">\n<div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/03V5D2hS-h8?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe><\/div>\n<div class=\"description\">\n    How to Design a Brand Identity - Creative Design<\/div>\n<\/div>\n<div class=\"video-content\">\n<div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/pR7tMnKghDs?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe><\/div>\n<div class=\"description\">\n    Identity Design: Branding - The Futur<\/div>\n<\/div>\n<\/section>\n<section id=\"record-client-details\">\n<h2> Record client details<\/h2>\n<div class=\"text-content\">\n<p>Use this space to record important contact information for future reference.<\/p>\n<\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Name <\/label><br \/>\n<input type=\"text\" placeholder=\"Something will be typed here...\" disabled=\"disabled\" class=\"form-control\"><\/div>\n<\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Company <\/label><br \/>\n<input type=\"text\" placeholder=\"Something will be typed here...\" disabled=\"disabled\" class=\"form-control\"><\/div>\n<\/div>\n<\/section>\n<section id=\"hold-a-meeting-with-the-client-to-establish-the-fundamentals\">\n<h2> Hold a meeting with the client to establish the fundamentals<\/h2>\n<div class=\"text-content\">\n<p><strong>Your initial meeting with the client is an important one<\/strong>. This is your opportunity to learn as much about the company as possible before you venture into your process.&nbsp;<\/p>\n<p><strong>Use the subchecklist below<\/strong> as a rough agenda to help you direct the <a href=\"https:\/\/www.process.st\/run-a-meeting\/\" rel=\"nofollow noopener\" target=\"_blank\">meetings<\/a>.&nbsp;<\/p>\n<p>You can<strong> record the results of your questioning in the form fields<\/strong> provided beneath.&nbsp;<\/p>\n<\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Determine the value proposition of the company<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Outline 5 values the company wish to be associated with<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Work out the aims of the company moving forward<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Make sure there is clear agreement on deliverables and expectations<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Ask the client to send all related materials which they like<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"date-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Date <\/label><\/p>\n<div class=\"date-container\">\n    <button type=\"button\" disabled=\"disabled\" class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> What is the working value proposition of the company? <\/label><br \/>\n<textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"disabled\" class=\"form-control\"><\/textarea><\/div>\n<\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> What 5 values do the company want to be associated with? <\/label><br \/>\n<textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"disabled\" class=\"form-control\"><\/textarea><\/div>\n<\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> What are the aims of the company? <\/label><br \/>\n<textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"disabled\" class=\"form-control\"><\/textarea><\/div>\n<\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Detail the deliverables and expectations here <\/label><br \/>\n<textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"disabled\" class=\"form-control\"><\/textarea><\/div>\n<\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Note any materials the client has sent over <\/label><br \/>\n<textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"disabled\" class=\"form-control\"><\/textarea><\/div>\n<\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> If applicable, upload documents sent over by the client here <\/label><\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled=\"disabled\" class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"review-the-designs-and-branding-which-the-client-likes\">\n<h2> Review the designs and branding which the client likes<\/h2>\n<div class=\"text-content\">\n<p>As part of your initial research, review the materials the client has sent to you for inspiration.&nbsp;<\/p>\n<p>These documents should help you understand what the client is looking for and should inform the direction you take.&nbsp;<\/p>\n<p><strong>Use the subchecklist to help guide your investigation<\/strong>, and upload your notes below.<\/p>\n<\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Establish common themes between the designs<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Understand what audiences these examples are targeting<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Assess the weaknesses of these materials<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Record these notes and send your assessments to the client<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Upload your notes on the materials you have reviewed here <\/label><\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled=\"disabled\" class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"research-the-market-they-are-entering\">\n<h2> Research the market they are entering<\/h2>\n<div class=\"text-content\">\n<p>In order to better understand where your client's company can find their niche, you need to have a strong understanding of the industry they are either working in or entering into.<\/p>\n<p>You can read this <a href=\"http:\/\/smallbusiness.chron.com\/process-industry-analysis-809.html\" rel=\"nofollow noopener\" target=\"_blank\">article from Chron<\/a> about best practices when conducting industry research - what to look for, and how to look for it.&nbsp;<\/p>\n<p><strong>Use the subchecklist below<\/strong> to help guide your research.&nbsp;<\/p>\n<\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Understand their competition and the different branding approaches employed<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Assess which approaches have been most successful so far<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Determine how the client's value proposition differentiates them from competition<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Upload the results of your investigation here <\/label><\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled=\"disabled\" class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"text-content\">\n<p><strong>You can also watch this video<\/strong> from Purdue School of Management to help frame your research in context.&nbsp;<\/p>\n<\/div>\n<div class=\"video-content\">\n<div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/5DFd-ZNbNX4?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe><\/div>\n<div class=\"description\">\n    Introduction to Industry Analysis - PurdueLibraries<\/div>\n<\/div>\n<\/section>\n<section id=\"investigate-the-key-demographic\">\n<h2> Investigate the key demographic<\/h2>\n<div class=\"text-content\">\n<p>Understanding who your key demographic is will help you tremendously in constructing a brand identity which can effectively target the right customers.&nbsp;<\/p>\n<p><strong>The subchecklist below<\/strong> provides a short series of steps to consider when assessing the demographic in the context of the construction of a branding strategy.<\/p>\n<\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Determine who the key demographic are<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Research how the key demographic interact with existing products or services in the field<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Gather a small representative sample who you can use as a testing group<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Upload your findings here <\/label><\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled=\"disabled\" class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"text-content\">\n<p>You can <strong>consider some of the points made in this video<\/strong> about how to research your target demographics.<\/p>\n<\/div>\n<div class=\"video-content\">\n<div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/bnlVkmYl200?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe><\/div>\n<div class=\"description\">\n    How to Research Your Target Demographic - Firefly Store Solutions<\/div>\n<\/div>\n<div class=\"text-content\">\n<p><strong>Watch this video below from Shopify<\/strong> which discusses your target market. They dispute the idea that you should target demographics, and should instead target <a href=\"https:\/\/www.process.st\/science-of-persuasion\/\" rel=\"nofollow noopener\" target=\"_blank\">psychographics<\/a>. Check it out.<\/p>\n<\/div>\n<div class=\"video-content\">\n<div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/yKdylkCiy10?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe><\/div>\n<div class=\"description\">\n    How to Determine your Target Market - Shopify<\/div>\n<\/div>\n<\/section>\n<section id=\"collect-options-for-typography\">\n<h2> Collect options for typography<\/h2>\n<div class=\"text-content\">\n<p>How you choose your typography is more of an art than a science.&nbsp;<\/p>\n<p>Nonetheless, you should gather a series of options which can help direct your branding concepts. <strong>Try choosing 5 approaches<\/strong> to give yourself and your client some options for review.&nbsp;<\/p>\n<p><strong>Check out this article<\/strong> from Creative Bloq for <a href=\"http:\/\/www.creativebloq.com\/web-design\/choose-web-fonts-1233034\" rel=\"nofollow noopener\" target=\"_blank\">15 tips for choosing the right font<\/a>.<\/p>\n<p>Or, <strong>watch this video below<\/strong> from the California Institute of Arts.<\/p>\n<\/div>\n<div class=\"video-content\">\n<div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/P4jMi-_yImw?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe><\/div>\n<div class=\"description\">\n    Introduction to Typography: Choosing a Typeface - Extended Studies at CalArts<\/div>\n<\/div>\n<\/section>\n<section id=\"choose-potential-color-palettes\">\n<h2> Choose potential color palettes<\/h2>\n<div class=\"text-content\">\n<p>Choosing colors for your branding <strong>can define what initial emotions a customer calls to mind<\/strong> when first interacting with it.&nbsp;<\/p>\n<p>Bright, bold colors can give a playful edge, pastel shades can create a nostalgic feel, and monochrome can be used to convey a feeling of class or premium service.<\/p>\n<p>You can read more about this from <a href=\"https:\/\/www.bigbrandsystem.com\/how-to-choose-brand-colors\/\" rel=\"nofollow noopener\" target=\"_blank\">Big Brand System<\/a>, who look at different palettes and what they convey.<\/p>\n<p>Or you can <strong>watch the video below<\/strong>&nbsp;for inspiration.&nbsp;<\/p>\n<\/div>\n<div class=\"video-content\">\n<div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/r-NewJX3kpU?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe><\/div>\n<div class=\"description\">\n    The Power of Color; How to Choose a Color for your Brand - Skyberry Studio<\/div>\n<\/div>\n<\/section>\n<section id=\"sketch-out-initial-logo-ideas\">\n<h2> Sketch out initial logo ideas<\/h2>\n<div class=\"text-content\">\n<p><strong>Sketch out some initial ideas for the&nbsp;logo<\/strong>. These can be done with paper and pencil.&nbsp;<\/p>\n<p>There are no wrong answers in the ideation process and all avenues can be explored.&nbsp;<\/p>\n<p>You can use our Logo Design Process checklist to help you.<\/p>\n<p>Alternatively, <strong>check out this thumbnail process shown in the video below<\/strong> to give you inspiration.<\/p>\n<p>Upload your initial ideas and concepts <strong>using the form field below<\/strong>.<\/p>\n<\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Initial sketches <\/label><\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled=\"disabled\" class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"video-content\">\n<div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/dz_ID3XKJOo?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe><\/div>\n<div class=\"description\">\n    Sketching Logos in Thumbnails: Logo Design Course - Good Creative Academy<\/div>\n<\/div>\n<\/section>\n<section id=\"create-5-alternative-branding-styles\">\n<h2> Create 5 alternative branding styles<\/h2>\n<div class=\"text-content\">\n<p>For all the research you do, the final direction you choose to go in will be determined by the client.&nbsp;<\/p>\n<p>It is important to <strong>provide the client with a series of options<\/strong> for them to consider and select. This stage is your opportunity to present branding approaches to the client which are varied and cover different angles.&nbsp;<\/p>\n<p><strong>Use the subchecklist below<\/strong> to help guide your deliverables for this section. <strong>Use the file upload<\/strong> to save a copy of the work to the checklist, and <strong>use the email widget<\/strong> to send these options to the client.&nbsp;<\/p>\n<\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Make sure some of the styles are in line with the industry's norms<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Include more radical options to broaden the scope of conversation<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Assess strengths and weaknesses of the different drafts<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Send initial approaches to the client along with your notes<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Send the approaches to your testing group for extra feedback<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Arrange a meeting to review first concepts with the client<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Upload your branding concepts here <\/label><\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled=\"disabled\" class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"assess-the-clients-feedback-on-initial-concepts\">\n<h2> Assess the client's feedback on initial concepts<\/h2>\n<div class=\"text-content\">\n<p><strong>Review the client's feedback on the concepts you have provided<\/strong> and the analysis you sent with them.<\/p>\n<p>Consider what themes are present in the client's feedback and what connections you can draw between concepts they liked and ones they opted not to move forward with.&nbsp;<\/p>\n<p><strong>Use the file upload below<\/strong> to store the client's feedback for reference.<\/p>\n<\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Upload the client's feedback here <\/label><\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled=\"disabled\" class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"bring-the-ideas-together-to-create-3-potential-branding-styles\">\n<h2> Bring the ideas together to create 3 potential branding styles<\/h2>\n<div class=\"text-content\">\n<p>It is now time to refine your concepts and determine the direction of the branding strategy.&nbsp;<\/p>\n<p>From your analysis of the feedback provided on previous materials, choose 3 brand identity ideas to create in more detail. These will likely have less variety than the last deliverables you provided and may simply be three iterations of the same theme.&nbsp;<\/p>\n<p>The purpose of this step is to choose the concept and use your design skills to refine the <a href=\"https:\/\/www.process.st\/steve-jobs-design\/\" rel=\"nofollow noopener\" target=\"_blank\">designs<\/a> to demonstrate what the final product may look like. The client will choose <strong>one of these options to be their final brand identity<\/strong>, so make them look good!<\/p>\n<p><strong>Use the subchecklist below<\/strong> to guide your approach and<strong> use the email widget<\/strong> to send them over to the client.&nbsp;<\/p>\n<\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Create polished looking logos<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Provide an example promotional design for each concept<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Include the materials together in a PDF for presentation<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Send the 3 options to the client and ask which they would like to move forward with<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Upload your final options here <\/label><\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled=\"disabled\" class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"design-the-final-materials\">\n<h2> Design the final materials<\/h2>\n<div class=\"text-content\">\n<p>Once the client has chosen the refined concept they wish to use to represent their brand, you can begin to <strong>expand that approach across the other deliverables<\/strong>.&nbsp;<\/p>\n<p>What materials you design for the client will have been defined at the beginning of the project. <strong>You can use the subchecklist below<\/strong> as an example of the normally expected deliverables for a brand identity project.&nbsp;<\/p>\n<\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Logo in multiple formats and styles<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Tagline and extra promotional copy<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Letterheads and envelope designs<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Business card designs<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Mailing label<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      The color palette with the relevant RGB and CMYK codes<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       7<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Any agreed promotional materials<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       8<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      A report explaining the branding style and approach with justifications and research<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/section>\n<section id=\"send-the-completed-project-to-the-client\">\n<h2> Send the completed project to the client<\/h2>\n<div class=\"text-content\">\n<p>Once you have completed the design work for the final materials, you can <strong>upload the work below<\/strong>&nbsp;or <strong>link to a shared cloud storage folder<\/strong> and <strong>use the email widget<\/strong> to send the finished project to the client.&nbsp;<\/p>\n<\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Upload the completed project here <\/label><\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled=\"disabled\" class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"generate-your-invoice\">\n<h2> Generate your invoice<\/h2>\n<div class=\"text-content\">\n<p><strong>Congratulations on a successful design project.<\/strong>&nbsp;<\/p>\n<p>The designer can use the <a href=\"https:\/\/www.process.st\/templates\/creating-an-invoice\/\" rel=\"nofollow noopener\" target=\"_blank\">Process Street invoice generator template<\/a> to send their invoice to the client.&nbsp;<\/p>\n<p>This invoice can be<strong> sent automatically from this checklist<\/strong> by clicking to complete the task.&nbsp;<\/p>\n<p>You can use <a href=\"http:\/\/zapier.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Zapier<\/a> to connect this task in this template to your invoice so that you can automate the sending process.&nbsp;<\/p>\n<p>In Zapier, select \"Make a Zap\" and search for Process Street. It will prompt you to create a trigger - select \"New Task Checked\". It should then prompt you to connect your Process Street account to your Zapier one. You simply follow the link <strong>Settings &amp; API tab of the organization manager&nbsp;<\/strong>on the pop-up.<\/p>\n<\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/uD8RmUvO1Ps9ZLC3SQlFrg.png\" alt=\"Generate your invoice\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/uD8RmUvO1Ps9ZLC3SQlFrg.png\"> <\/a><\/figure>\n<\/div>\n<div class=\"text-content\">\n<p>Follow the steps provided by Zapier and it should connect the two accounts together. From here it will let you search for the template you want to run the Zap from, and choose the task you want to hook it up to.<\/p>\n<\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/jHeur6QGg6-I9UDpB5ZJcA.png\" alt=\"Generate your invoice\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/jHeur6QGg6-I9UDpB5ZJcA.png\"> <\/a><\/figure>\n<\/div>\n<div class=\"text-content\">\n<p>After you've selected those options you can test that step and <strong>your trigger should be set.&nbsp;<\/strong><\/p>\n<p>Next, you can create the action to be initiated by your trigger. You can use a third party system like <strong>WebMerge or you can use Zapier's built-in email service<\/strong> to generate HTML emails. Either of these solutions can be used to generate and send your invoice.<\/p>\n<p>To read more about these steps and how to create the invoice <a href=\"https:\/\/www.process.st\/invoice-generator\/\" rel=\"nofollow noopener\" target=\"_blank\">check out this article<\/a>.&nbsp;<\/p>\n<\/div>\n<\/section>\n<section id=\"related-checklists\">\n<h2> Related Checklists:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/www.process.st\/templates\/web-design-process\" rel=\"nofollow\">Web Design Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/ux-design-process\" rel=\"nofollow\">UX Design Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/brand-identity-design\" rel=\"nofollow\">Brand Identity Design<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/header-design-process\" rel=\"nofollow\">Header Design<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/engineering-design-process\" rel=\"nofollow\">Engineering Design Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/graphic-design-process\" rel=\"nofollow\">Graphic Design Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/logo-design-process\" rel=\"nofollow\">Logo Design Process<\/a><\/li>\n<\/ul>\n<\/div>\n<\/section>\n<section id=\"sources\">\n<h2> Sources:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/creativemarket.com\/blog\/designing-a-brand-identity\" rel=\"nofollow noopener\" target=\"_blank\">Designing a Brand Identity ~ Creative Market Blog<\/a><\/li>\n<li><a href=\"https:\/\/www.slideshare.net\/iheartbrand1\/brand-identity-development-process\" rel=\"nofollow noopener\" target=\"_blank\">Brand identity development process - SlideShare<\/a><\/li>\n<li><a href=\"http:\/\/idapostle.com\/visual-brand-identity-creative-process\/\" rel=\"nofollow noopener\" target=\"_blank\">Creative Process of Branding and Logo Design \u2022 idApostle<\/a><\/li>\n<li><a href=\"http:\/\/www.creativebloq.com\/branding\/create-brand-identity-1233282\" rel=\"nofollow noopener\" target=\"_blank\">Design a brand identity in 10 easy steps | Creative Bloq<\/a><\/li>\n<li><a href=\"http:\/\/www.logodesignlove.com\/brand-identity-process\" rel=\"nofollow noopener\" target=\"_blank\">A process for designing successful identities | Logo Design Love<\/a><\/li>\n<\/ul>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Introduction to Brand Identity Design Brand Identity Design This brand identity design checklist is designed to take you through the necessary steps to build a total branding package for a company.&nbsp; Throughout this process, we'll look at some of the deliverables which are normally expected to be included within a brand identity package and walk [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11046,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"17","template_description":"Run the Brand Identity Design process when you are crafting a corporate branding strategy with a client, or run it for your own startup.","template_id":"iExTXLkomtksPdvXf8hFcg","task_0":"Introduction to Brand Identity Design","task_slug_0":"introduction-to-brand-identity-design","task_1":"Record client details","task_slug_1":"record-client-details","task_2":"Hold a meeting with the client to establish the fundamentals","task_slug_2":"hold-a-meeting-with-the-client-to-establish-the-fundamentals","task_3":"Review the designs and branding which the client likes","task_slug_3":"review-the-designs-and-branding-which-the-client-likes","task_4":"Research the market they are 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