{"id":11338,"date":"2017-06-09T13:27:01","date_gmt":"2017-06-09T13:27:01","guid":{"rendered":"https:\/\/www.process.st\/templates\/pinterest\/"},"modified":"2024-02-28T20:46:19","modified_gmt":"2024-02-28T20:46:19","slug":"pinterest","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/pinterest\/","title":{"rendered":"Pinterest"},"content":{"rendered":"<section id=\"part-1-how-to-build-pinterest-channel\">\n<h2> PART 1: How to build Pinterest channel <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/l9pAjwQsMDXfBOm5cpJCAA.png\" alt=\"PART 1: How to build Pinterest channel\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/l9pAjwQsMDXfBOm5cpJCAA.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"step-1-set-up-your-business-account\">\n<h2> STEP 1: Set Up Your Business Account <\/h2>\n<div class=\"text-content\">\n<p>You have 2 choices here:<\/p>\n<p>1. Create a Brand New Business Account (in Addition to Your Profile)<\/p>\n<ol>\n<li>If you already have a personal Pinterest profile &amp; you\u2019re logged in, log out now<\/li>\n<li>Go to <a href=\"http:\/\/business.pinterest.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Pinterest for Business<\/a> &amp; choose \u201cJoin as a Business\u201d<\/li>\n<li>Complete the details about your business &amp; manager of the account<\/li>\n<li>Read &amp; accept if you agree to the Pinterest <a href=\"http:\/\/business.pinterest.com\/tos\/\" rel=\"nofollow noopener\" target=\"_blank\">Business Terms of Service<\/a> &amp; click \u201cCreate Account&quot;<\/li>\n<\/ol>\n<p>2. Convert Your Profile to a Business Account<\/p>\n<ol>\n<li>Log in to your current Pinterest account<\/li>\n<li>Go to <a href=\"http:\/\/business.pinterest.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Pinterest for Business<\/a><\/li>\n<li>Click \u201cConvert now\u201d<\/li>\n<li>Complete the information &amp; click<strong> \u201c<\/strong>Convert\u201d<\/li>\n<\/ol>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/msk_JjL2r53qf95mhJxNZg.png\" alt=\"STEP 1: Set Up Your Business Account\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/msk_JjL2r53qf95mhJxNZg.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"step-2-complete-your-profile-on-your-biz-account\">\n<h2> STEP 2: Complete Your Profile on Your Biz Account <\/h2>\n<div class=\"text-content\">\n<ul>\n<li>Upload your most current headshot or logo<\/li>\n<li>Choose your username (this might autofill when you set up the account) - this is your chance to brand your URL the way you\u2019d like to see it!<\/li>\n<li>Add your bio - including keywords that are optimized for search<\/li>\n<li>Add details that'll connect people to you: what do you do\/like &amp; what will you be pinning?<\/li>\n<li>Add your location<\/li>\n<li>Add your website (see next steps for verifying your website)<\/li>\n<\/ul>\n<p>Remember, Pinterest is a visual network - so think visual!!<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"step-3-verify-your-website\">\n<h2> STEP 3: Verify Your Website <\/h2>\n<div class=\"text-content\">\n<p>Without verification, you won\u2019t have access to Pinterest analytics.<\/p>\n<p>Here's how to get it done:<\/p>\n<ol>\n<li>Go to the main page of your account &amp; choose \u201cEdit Profile\u201d<\/li>\n<li>Scroll to the bottom, add your website address &amp; click \u201cVerify\u201d<\/li>\n<li>You\u2019ll see a pop-up with verification instructions - select \u201cDownload the HTML verification file\u201d<\/li>\n<li>Upload the file into the root directory of your website via FTP or CPanel then return to your Pinterest profile &amp; click the button that says \u201cclick here to complete the process\u201d<\/li>\n<li>You should receive a message that says your verification was successful &amp; you\u2019re good to go!<\/li>\n<\/ol>\n<p>At this point, you can request access to Rich Pins.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"what-are-rich-pins\">\n<h2> What are Rich Pins? <\/h2>\n<div class=\"text-content\">\n<p>Rich Pins are Pins that include extra information\/call to action right on the Pin itself.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/h9i4Fu9MC1ERXiobWUVHLQ.jpg\" alt=\"\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/h9i4Fu9MC1ERXiobWUVHLQ.jpg\" \/> <\/a><figcaption>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"step-4-set-up-pinterest-rich-pins\">\n<h2> STEP 4: Set Up Pinterest Rich Pins <\/h2>\n<div class=\"text-content\">\n<p>Before you can get started with Rich Pins, you need to request access &amp; add specific markup code to your website.<\/p>\n<p>You have 2 different options when adding the necessary code:<\/p>\n<ol>\n<li><a href=\"http:\/\/developers.pinterest.com\/rich_pins\/#oembedType\" rel=\"nofollow noopener\" target=\"_blank\">oEmbed<\/a><\/li>\n<li><a href=\"http:\/\/developers.pinterest.com\/rich_pins\/#semanticType\" rel=\"nofollow noopener\" target=\"_blank\">Semantic Markup<\/a><\/li>\n<\/ol>\n<p>But if you use an SEO plugin like Yoast, the oEmbed data might already be there (like the article title, description &amp; author).<\/p>\n<p>If this is the case, then move on to the next steps.<\/p>\n<p>Verify Your Rich Pins<\/p>\n<p>First, you need to determine which type of Pin you want to be approved (see the <a href=\"https:\/\/business.pinterest.com\/en\/rich-pins\" rel=\"nofollow noopener\" target=\"_blank\">complete list<\/a>). Once you do that, follow these steps:<\/p>\n<ul>\n<li>Go to the <a href=\"http:\/\/developers.pinterest.com\/rich_pins\/validator\/\" rel=\"nofollow noopener\" target=\"_blank\">Rich Pin Validation Page<\/a><\/li>\n<li>Copy the URL of your content &amp; paste it into the Rich Pin Validator<\/li>\n<li>Click \u201cValidate\u201d<\/li>\n<\/ul>\n<p>Once you receive the message that your pin was validated, click \u201cApply Now\u201d<\/p>\n<p>Pinterest will then notify you of approval. This could take 2-3 weeks -- so be prepared to check back.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"part-2-boards--pins\">\n<h2> PART 2: Boards &amp; Pins! <\/h2>\n<div class=\"text-content\">\n<p>With the technical stuff is out of the way, you\u2019re ready to set up boards &amp; start pinning, commenting, liking &amp; repinning.<\/p>\n<p>If you\u2019re familiar with Pinterest, nothing changes. But if you\u2019re new to Pinterest, the terminology can be confusing.<\/p>\n<p>As you can imagine, Pinterest has a language all its own. Familiarizing yourself with the lingo before you get started will help you adjust that much faster.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"step-1-get-your-pinterest-terminology-down\">\n<h2> STEP 1: Get Your Pinterest Terminology Down <\/h2>\n<div class=\"text-content\">\n<p><strong>1. Boards<\/strong><\/p>\n<p>Pinterest boards are buckets of categorized content. Each one contains content with similar interests.<\/p>\n<p>For example, one board might be \u201cFacebook Marketing\u201d while another captures content surrounding \u201cPinterest Tips for Newbies\u201d.<\/p>\n<p><strong>2. Secret Boards<\/strong><\/p>\n<p>Secret boards are the same as above, except they\u2019re secret. No one but you or anyone you\u2019ve invited to pin with you is able to see your pins until you make the board public.<\/p>\n<p><strong>3. Group Boards<\/strong><\/p>\n<p>Group boards work the same as normal boards but have multiple pinners sharing content within the board.<\/p>\n<p><strong>4. Pin<\/strong><\/p>\n<p>A pin is an image that you add to a board that links to an external webpage (an article, product page, blog post, etc.).<\/p>\n<p><strong>5. RePin<\/strong><\/p>\n<p>When you repin someone\u2019s content, you\u2019re sharing it with all of your followers.<\/p>\n<p>It\u2019s similar to a Facebook share or Twitter retweet. It\u2019s a way to say, \u201cHey, I really like this and I\u2019m choosing to share it with my community.\u201d<\/p>\n<p><strong>6. Comments &amp; Likes<\/strong><\/p>\n<p>Comments &amp; Likes on Pinterest are no different than they are on Facebook.<\/p>\n<p>Find a pin you really like? Leave a comment or click \u201cLike\u201d to show your support.<\/p>\n<p><strong>7. Pin It Button<\/strong><\/p>\n<p>The Pin It Button is a widget or plugin that can be added to your website or blog.<\/p>\n<p>When someone visits your site and wants to pin your article, they simply click on the button &amp; share it to their account.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"step-2-set-up-pinterest-boards\">\n<h2> STEP 2: Set Up Pinterest Boards <\/h2>\n<div class=\"text-content\">\n<p>Now it\u2019s time to set up your initial Pinterest Boards.&nbsp;<\/p>\n<p><strong>To surface your boards on Pinterest\u2019s board search, use meaningful names that Pinners are likely to search for. Have a mix of both boards with specific names (e.g. \u201cSalvador Dali Prints\u201d) and more broad ones (e.g. \u201cFine Art Prints\u201d). Don\u2019t forget to write compelling and targeted descriptions of your boards, too, and add to them frequently to keep your followers engaged and to make your boards easier to discover.<\/strong><\/p>\n<p>Naming your boards will be based on your keywords, terms or phrases.&nbsp;Again, think optimization. Boards are searchable - so don\u2019t miss an opportunity to get found through Pinterest's <a href=\"https:\/\/help.pinterest.com\/en\/articles\/guided-search#Web\" rel=\"nofollow noopener\" target=\"_blank\">Guided Search<\/a>.<\/p>\n<p>Think about keywords that you\u2019re currently using within your website - the ones consumers type into search to find you.<\/p>\n<p>Each one should be used in an organic way to describe the content found on your boards.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/jGgFnxq_5C8mekYLFiZARQ.png\" alt=\"STEP 2: Set Up Pinterest Boards\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/jGgFnxq_5C8mekYLFiZARQ.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"step-3-find--pin-content\">\n<h2> STEP 3: Find &amp; Pin Content <\/h2>\n<div class=\"text-content\">\n<p>Now that you\u2019ve set up your boards, it\u2019s important to start sharing consistently.<\/p>\n<p>To set up your boards properly, I suggest initially pinning 5 pins to each board. This will fill the thumbnails displayed on each of your boards.<\/p>\n<p>As you begin to think about pins, remember this: you want to share your own pin, but you ALSO want to make it a point to share other people\u2019s ones!<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"step-4-create-ads-by-promoting-your-pins\">\n<h2> STEP 4: Create ads by promoting your Pins <\/h2>\n<div class=\"text-content\">\n<p>Promoted Pins are just like regular Pins, only you pay to have them seen by more people. They\u2019re ads that perform just as well, if not better, than organic Pins, helping people discover and save ideas.<\/p>\n<p>This video covers everything you need to know to get started with cost-per-click Promoted Pins, from <a href=\"https:\/\/business.pinterest.com\/set-up-your-account\" rel=\"nofollow\">setting up your account<\/a>&nbsp;to choosing keywords and setting a budget.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=AtCzQsNUDiY\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.youtube.com\/watch?v=AtCzQsNUDiY<\/a><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"final-step-spread-the-word\">\n<h2> Final Step: Spread the Word! <\/h2>\n<div class=\"text-content\">\n<h5><strong>A Few Ideas:<\/strong><\/h5>\n<ul>\n<li>Add the link to your email signature<\/li>\n<li>Add the Pin It Button or Pin widget to your website<\/li>\n<li>Add a Pinterest share button to your website<\/li>\n<\/ul>\n<\/p><\/div>\n<\/section>\n<section id=\"addition-pinterest-marketing-tips\">\n<h2> Addition Pinterest Marketing Tips <\/h2>\n<div class=\"text-content\">\n<ul>\n<li>Pin great images!<\/li>\n<li>Share quality content<\/li>\n<li>Know your target market<\/li>\n<li>Follow pinners who have similar interests &amp; share, like, or comment on their pins<\/li>\n<li>Check your analytics frequently to see what pins are resonating with your followers &amp; who's sharing your content<\/li>\n<li>Promote your Pinterest account on your website or blog with Pinterest widgets &amp; share the fact that you\u2019re on Pinterest across your social networks, via email &amp; newsletter<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"task-13\">\n<h2> \u2006 <\/h2>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>PART 1: How to build Pinterest channel STEP 1: Set Up Your Business Account You have 2 choices here: 1. 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