{"id":11418,"date":"2017-06-17T04:07:03","date_gmt":"2017-06-17T04:07:03","guid":{"rendered":"https:\/\/www.process.st\/templates\/monthly-blog-posts\/"},"modified":"2024-02-28T20:46:18","modified_gmt":"2024-02-28T20:46:18","slug":"monthly-blog-posts","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/monthly-blog-posts\/","title":{"rendered":"Monthly Blog Posts"},"content":{"rendered":"<section id=\"preparation\">\n<h2>Preparation:<\/h2>\n<div class=\"text-content\">\n<h4>Why It's Important<\/h4>\n<p>Building a blog that educates our customers will enable a trust factor that is one of the keys to building long term relationships as well as a lead generation.<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<h4>What You Will Need Before Doing This<\/h4>\n<p>These are the tools you'll need to have in place when you begin this checklist.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      The Blog Calendar\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Keyword Research Tool\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      iStockPhoto access\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Canva\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Teamwork Marketing Project\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<h4>What Done Looks Like<\/h4>\n<p>(Screenshot or video of finished product)<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<h4>If You Have A Problem<\/h4>\n<p>Contact Christina via Slack, @hawkinsck<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"ensure-blog-post-is-epic\">\n<h2>Ensure blog post is epic<\/h2>\n<div class=\"text-content\">\n<p>The huge caveat to this checklist is that <strong>your content must be EPIC<\/strong>. If you create crap content, most of these techniques will yield little to no results and will be a huge waste of time.<\/p>\n<p>Take a long hard look at your content and make sure that (within reason) it is as good as you can possibly make it.<\/p>\n<p>If you don\u2019t know what epic content is, take a look at these <strong>guides<\/strong>:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.quicksprout.com\/the-advanced-guide-to-content-marketing\/\" rel=\"nofollow noopener\" target=\"_blank\">Advanced Guide to Content Marketing<\/a><\/li>\n<li><a href=\"http:\/\/fizzle.co\/sparkline\/write-epic-shit\" rel=\"nofollow noopener\" target=\"_blank\">Write Epic Shit<\/a><\/li>\n<li><a href=\"https:\/\/blog.bufferapp.com\/perfect-blog-post-research-data\" rel=\"nofollow noopener\" target=\"_blank\">The Research and Science Behind a Perfect Blog Post<\/a><\/li>\n<li><a href=\"http:\/\/www.smartpassiveincome.com\/blog-writing-tips\/\" rel=\"nofollow noopener\" target=\"_blank\">A typical Tips for Writing Awesome Blog Posts<\/a><\/li>\n<li><a href=\"https:\/\/blog.bufferapp.com\/what-makes-content-go-viral-the-anatomy-of-a-post-that-got-over-500000-likes\" rel=\"nofollow noopener\" target=\"_blank\">What Makes Content Spread: The Anatomy of a Post That Got Over 500,000 Likes<\/a><\/li>\n<li><a href=\"http:\/\/www.copyblogger.com\/create-epic-content\/\" rel=\"nofollow noopener\" target=\"_blank\">Create Epic Content<\/a><\/li>\n<li><a href=\"http:\/\/inside.idonethis.com\/content-marketing\/\" rel=\"nofollow noopener\" target=\"_blank\">The Definitive Guide to Content Marketing<\/a><\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"summarize-blog-subject\">\n<h2>Summarize Blog Subject<\/h2>\n<div class=\"text-content\">\n<ul>\n<li>Visit Content calendar in Project Notebook and determine the next subject.<\/li>\n<li><\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"research-keywords-that-work-with-this-topic\">\n<h2>Research keywords that work with this topic<\/h2>\n<\/section>\n<section id=\"purpose--include-reference-links\">\n<h2>Purpose &amp; include reference links<\/h2>\n<\/section>\n<section id=\"task-writer\">\n<h2>Task Writer:<\/h2>\n<div class=\"text-content\">\n<h4>Why It's Important<\/h4>\n<p>The writer is the most important piece to this process. We need good content that educates, is easier to understand, but, most importantly, serves a greater purpose to our customers. We want our customers to believe that we are experts in our field.<\/p>\n<p>The content or video needs to have proper grammar and spelling, action oriented writing, screenshots to explain complex problems, and video if we can.<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<h4>What You Will Need Before Doing This<\/h4>\n<p>These are the tools you'll need to have in place when you begin this checklist.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Contracted Writer's Email Address\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Summary &amp; Research completed in the Prep\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Teamwork Desk or Speedlancer\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"assign-writer-task\">\n<h2>Assign Writer Task<\/h2>\n<div class=\"text-content\">\n<p>Who will be writing this piece of content?<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"qa-content\">\n<h2>QA Content<\/h2>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Keywords represented in the post?\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Anatomy of a Blog Post: https:\/\/www.blogmarketingacademy.com\/perfect-blog-post\/\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Headline is proper\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Hook is present\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Includes inbound and outbound links\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Sub Headlines\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       7\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Length can be between 750 - 2000 words\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<h5><strong>The Headline:<\/strong><\/h5>\n<ul>\n<li>An inherent promise of something they\u2019ll get. It should hold a promise of being useful toward a specific outcome they want.<\/li>\n<li>Specifics. Numbers work well. Just don\u2019t be vague.<\/li>\n<li>Intrigue or curiosity. Can you make them wonder what you\u2019re about to tell them? Curiosity is the what drives clickbait. It is why we call it \u201cbait\u201d.<span>&nbsp;<\/span><\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<h5><strong>The Hook:<\/strong><\/h5>\n<p>The hook is that text right at the beginning of the blog post. Aside from the headline, it is the part of the post most likely to be read. And it can make a major difference on whether the reader will stick around to read the post or not.<\/p>\n<p><span>One of the most powerful forms of hook is the story. Some short story with a little mini-plot to it.&nbsp;<\/span><\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<h5><strong>Link Strategy:<\/strong><\/h5>\n<ul>\n<li><span>Include both internal and outbound links.<\/span><\/li>\n<li><span>Linking out to authoritative sites which are relevant to your post is a positive signal for SEO.&nbsp;<\/span><\/li>\n<li><span>Internal links are linking to your own content when relevant.<\/span><\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<h5><strong>Sub Headlines:<\/strong><\/h5>\n<p>Sub-headlines serve the same function as the main headline: To get their attention and make them want to read. However, while the main headline makes or breaks the whole post, your sub-headine\u2019s job is to get them to want to read what\u2019s under it.<\/p>\n<ul>\n<li>Your main headline should be Heading 1. Make your sub-headlines H2 or, if using \u201csub sub headlines\u201d, you can use H3.<\/li>\n<li>While SEO keywords are a factor in the sub-headlines, the overall reader flow is more important. So, write for people. Write it to hold their attention and make them want to keep reading. That\u2019s more important than keywords.<\/li>\n<li>Scan the sub-headlines as you go down and see if they tell the story of the post on their own. The reader should get the idea of the contents just by scanning sub-headlines.<\/li>\n<li>Always make sure your theme is set to give sub-headlines a much larger font than the surrounding text. They must stand out. Do not simply use bold text.<\/li>\n<li>The same rules that apply to headlines apply to sub-headlines. Make them interesting, intriguing. Don\u2019t just use labels. Don\u2019t give away the farm and tell them everything in the subheading. Remember, just like a headline, the subheading\u2019s job is to cause them to keep reading.<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n <\/div>\n<\/section>\n<section id=\"return-to-writer-if-edits-are-needed\">\n<h2>Return to Writer if edits are needed<\/h2>\n<\/section>\n<section id=\"upload-new-content-to-tw\">\n<h2>Upload new content to TW<\/h2>\n<\/section>\n<section id=\"images--media\">\n<h2>Images &amp; Media:<\/h2>\n<div class=\"text-content\">\n<h4>Why It's Important<\/h4>\n<p>Building a blog that educates our customers will enable a trust factor that is one of the keys to building long term relationships as well as a lead generation.<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<h4>What You Will Need Before Doing This<\/h4>\n<p>These are the tools you'll need to have in place when you begin this checklist.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Istockphoto.com\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Canva.com\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      YouTube.com\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Video Editing Tool - Camtasia\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"featured-images\">\n<h2>Featured Images<\/h2>\n<div class=\"text-content\">\n<h5><strong>Prepare Blog Post Featured Images<\/strong><\/h5>\n<p><strong>Tools:<\/strong><\/p>\n<ul>\n<li>Find stock photo:&nbsp;<a href=\"https:\/\/www.istockphoto.com\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.istockphoto.com<\/a>&nbsp;<\/li>\n<li>Create images: <a href=\"https:\/\/canva.com\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/canva.com<\/a>&nbsp;<\/li>\n<li>Remove background images: <a href=\"https:\/\/online.photoscissors.com\/1569094\/4HFtvW4yH\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/online.photoscissors.com\/1569094\/4HFtvW4yH\/<\/a>&nbsp;<\/li>\n<li>Shared Dropbox Drive: \/marketing\/blog<\/li>\n<\/ul><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Find a featured image on iStock\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Create a Blog Post Featured Image\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Create a Social Media Featured Image\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<h5><strong>Create A New Blog Featured Image<\/strong><\/h5>\n<p><strong>Using Canva Blog Post Template,&nbsp;<\/strong>duplicate the first image and begin to revise the graphic to reflect this month's blog post.<\/p>\n<p><a href=\"https:\/\/www.canva.com\/design\/DACQ24bS9QM\/oJljuWWFzv0KqO8l_2_6nw\/edit\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.canva.com\/design\/DACQ24bS9QM\/oJljuWWFzv0KqO8l_2_6nw\/edit<\/a>&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<h5>Create a Social Media Featured Image from Canva Template.<\/h5>\n<p>Using Canva, duplicate the first image and begin to revise the graphic to reflect this month's blog post.<\/p>\n<p><a href=\"https:\/\/www.canva.com\/design\/DADFa8t227E\/2_BcEfAG-zNcIPrt_8c7Cw\/edit?category=tACFal755_E\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.canva.com\/design\/DADFa8t227E\/2_BcEfAG-zNcIPrt_8c7Cw\/edit?category=tACFal755_E<\/a>&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"video-preparation\">\n<h2>Video Preparation:<\/h2>\n<div class=\"text-content\">\n<h4>What You Will Need Before Doing This<\/h4>\n<p>These are the tools you'll need to have in place when you begin this checklist.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Camtasia\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Media Files - Drobox \/ Camtasia \/ Media\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Slidedecks - - Drobox \/ Camtasia \/ slidedecks\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Canva - Video Thumbnail\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"edit-video\">\n<h2>Edit Video<\/h2>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Record 3-5 minutes\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Add to Camtasia with Media\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Intro media, music, and slidedecks\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Intro and End\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<h5>Record Video Using PhotoBooth<\/h5>\n<\/p><\/div>\n<\/section>\n<section id=\"video-thumbnail\">\n<h2>Video Thumbnail<\/h2>\n<div class=\"text-content\">\n<h5>Create a YouTube Video Thumbnail from Canva Template.<\/h5>\n<p>Using Canva, duplicate the first image and begin to revise the graphic to reflect this month's blog post.<a href=\"https:\/\/www.canva.com\/design\/DADFa8t227E\/2_BcEfAG-zNcIPrt_8c7Cw\/edit?category=tACFal755_E\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><\/p>\n<p>Canva - Youtube Image Template:&nbsp;<br \/><a href=\"https:\/\/www.canva.com\/design\/DADFZvbs7GM\/Bs8NIlMNbMxvk8nHuFJPDw\/edit?category=tACZCnmCPGY\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.canva.com\/design\/DADFZvbs7GM\/Bs8NIlMNbMxvk8nHuFJPDw\/edit?category=tACZCnmCPGY<\/a>&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"new-post-within-website\">\n<h2>New Post Within Website:<\/h2>\n<\/section>\n<section id=\"blog-post-layout\">\n<h2>Blog Post Layout<\/h2>\n<div class=\"text-content\">\n<p><a href=\"https:\/\/www.blogmarketingacademy.com\/perfect-blog-post\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.blogmarketingacademy.com\/perfect-blog-post\/<\/a>&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/gz_a1XlZBzn3NCsazNJMNg.png\" alt=\"Blog Post Layout\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/gz_a1XlZBzn3NCsazNJMNg.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"create-new-post--copy-content\">\n<h2>Create new Post &amp; Copy Content<\/h2>\n<\/section>\n<section id=\"qa-final-page-or-post\">\n<h2>QA Final Page or Post:<\/h2>\n<\/section>\n<section id=\"check-final-product\">\n<h2>Check final product<\/h2>\n<\/section>\n<section id=\"promote-the-bog\">\n<h2>Promote the Bog<\/h2>\n<div class=\"text-content\">\n<p>Activate 'Advanced Content Promotion Checklist' in Process.st<\/p>\n<\/p><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Preparation: Why It's Important Building a blog that educates our customers will enable a trust factor that is one of the keys to building long term relationships as well as a lead generation. 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