{"id":11540,"date":"2017-07-06T14:19:39","date_gmt":"2017-07-06T14:19:39","guid":{"rendered":"https:\/\/www.process.st\/templates\/updatere-write-blog-content-for-seo-checklist-public\/"},"modified":"2024-02-28T20:45:55","modified_gmt":"2024-02-28T20:45:55","slug":"updatere-write-blog-content-for-seo-checklist-public","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/updatere-write-blog-content-for-seo-checklist-public\/","title":{"rendered":"Update\/Re-Write Blog Content for SEO (Checklist) (public)"},"content":{"rendered":"<section id=\"record-the-oldoriginal-posts-details\">\n<h2> Record the old\/original post's details <\/h2>\n<div class=\"text-content\">\n<p>When updating old blog content for SEO, the first step should always be to<strong> record the old post's details<\/strong>. Use the<strong> form fields<\/strong> below (and add any if necessary) to do so easily.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Post Link <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled=\"disabled\" class=\"form-control\" \/>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Post Title <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled=\"disabled\" class=\"form-control\" \/>\n  <\/div>\n<\/p><\/div>\n<div class=\"date-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Original Publish Date <\/label> <\/p>\n<div class=\"date-container\">\n    <button type=\"button\" disabled=\"disabled\" class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"determine-which-keyword-will-be-the-main-focus-for-post\">\n<h2> Determine which keyword will be the main focus for post <\/h2>\n<div class=\"text-content\">\n<p>It is important we understand what keyword will be the focus of this post as we will need to incorporate it into our post as well as URL and Slug structures.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Perform keyword analysis and upload screenshot here\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Please upload you keyword analysis screenshot here. <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled=\"disabled\" class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Please describe why you chose the keyword for this post based on your keyword search analysis. <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"disabled\" class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"rewrite-outofdateoriginal-paragraphs\">\n<h2> Rewrite out-of-date\/original paragraphs <\/h2>\n<div class=\"text-content\">\n<p>Now you need to<strong> rewrite out-of-date paragraphs<\/strong>. Use (and expand) the <strong>sub-checklist<\/strong>&nbsp;below to record your progress.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Eliminate non-evergreen language ('last week', 'until recently')\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<h5>Here is a link and explanation of Evergreen Content for your reference..<\/h5>\n<\/p><\/div>\n<div class=\"text-content\">\n<h5>What is Evergreen Content? A Guide to Long-Lasting Content That Boosts SEO<\/h5>\n<p>17742031 Last updated: Nov 29, 2016 <a href=\"http:\/\/www.wordstream.com\/blog\/megan-marrs\" rel=\"nofollow\">Megan Marrs<\/a> <a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2012\/10\/16\/guide-to-evergreen-content-marketing#comments\" rel=\"nofollow\">29<\/a> <a href=\"http:\/\/www.wordstream.com\/blog?field_taxonomy_tid=183\" rel=\"nofollow\">Content Marketing<\/a><\/p>\n<p>If you\u2019re involved with SEO, content marketing or any kind of web marketing, you\u2019ve probably heard the phrase \u201cevergreen content\u201d and been told that your site needs to have it. <strong>So what is evergreen marketing, and why are evergreen articles good for SEO?<\/strong><\/p>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/27587002@N07\/5242475975\/\" rel=\"nofollow\"><\/a><\/p>\n<p>Today we\u2019ll be explaining the basics of evergreen articles, how to write an evergreen content piece, and why incorporating evergreen posts into your blog strategy is essential for killer content marketing.<\/p>\n<h5>What Is Evergreen Content? A definition<\/h5>\n<p>Evergreen content is <a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2012\/01\/17\/seo-content-beginners-guide\" rel=\"nofollow\">SEO content<\/a> that is continually relevant and stays \u201cfresh\u201d for readers.<\/p>\n<h5>So Why Is It Called \u201cEvergreen\u201d?<\/h5>\n<p>The term \u201cevergreen\u201d sounds familiar even to the non-marketing ear because evergreen trees (usually the pine or fir variety) are often used to decorate homes at Christmas. The evergreen tree is a symbol of perpetual life because they retain their leaves throughout the seasons, rather than shedding. Like the trees, <strong>evergreen content is considered sustainable and lasting.<\/strong><\/p>\n<p>Maybe you are thinking, \u201cHey, wait a minute. All content online is sustainable; the articles and blog posts don\u2019t ever disappear.\u201d When we talk about a piece of content being \u201cevergreen,\u201d we mean that evergreen content is content that <strong>continues to be relevant long past its publication<\/strong>, so traffic grows over time.<\/p>\n<\/p>\n<p>To better clarify what kind of writing is considered \u201cevergreen,\u201d we can examine what types of pieces are specifically <em>not <\/em>evergreen.<\/p>\n<h5>What Evergreen Content is <em>Not<\/em>:<\/h5>\n<ul>\n<li>News articles<\/li>\n<li>Statistics or numerical reports that are likely to change and go out of date<\/li>\n<li>Pieces about a specific holiday or season<\/li>\n<li>Articles focused on a current trend or pop culture fad<\/li>\n<li>Latest clothing and fashion trends<\/li>\n<\/ul>\n<p>Evergreen web content has (virtually) no expiration date and ideally will retain its value over the long-term. Anything written about this year\u2019s presidential election, for example, is <strong>not evergreen content <\/strong>because it will become obsolete six months from now and many keywords associated with that topic will end up in the Google graveyard, never to be searched again.<\/p>\n<h5>Common Evergreen Formats<\/h5>\n<p>Below are some common evergreen formats you might consider in generating lasting content.<\/p>\n<ul>\n<li>Lists<\/li>\n<li>Top Tips<\/li>\n<li>Instructional \u201cHow To\u201d Tutorials<\/li>\n<li>Encyclopedia-esque Entries<\/li>\n<li>Product Reviews<\/li>\n<li>Videos<\/li>\n<\/ul>\n<p>Writing in these formats does not automatically make your piece evergreen, but these structures tend to work well with evergreen writing. <a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2012\/01\/10\/rank-on-google-with-video-content-part-one\" rel=\"nofollow\">Videos<\/a> are especially effective when you need to illustrate how to do something, like how to frost a cupcake or how to grout a tub. If videos aren\u2019t possible, consider using a series of images (photos or illustrations, diagrams, etc.) to your advantage.<\/p>\n<h5>Evergreen Article Ideas<\/h5>\n<p>Some subjects just never get old! Here are some evergreen article ideas that are old as humanity:<\/p>\n<ul>\n<li>Love and Romance<\/li>\n<li>Food<\/li>\n<li>Finance\/Saving Money<\/li>\n<li>Parenting<\/li>\n<li>Weight Loss<\/li>\n<li>Jobs and Careers<\/li>\n<li>Pet Care<\/li>\n<\/ul>\n<p>Of course, it\u2019s important that you address evergreen topics that are <strong>relevant to your business<\/strong>. If you sell office supplies, relevant evergreen topics might include \u201chow to keep your desk organized\u201d or \u201cdifferent pen types and when to use them.\u201d If you\u2019re looking to <a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2012\/02\/22\/quick-lead-generation\" rel=\"nofollow\">generate leads<\/a> for your landscaping business, a post on what types of plants work best in your climate would work as an evergreen article.<\/p>\n<p>The problem with generating good evergreen ideas is that often it feels as if the best topics have already been covered, maybe even in excess. In this case, the key will be to add a unique viewpoint to a popular topic, or go into more depth and provide additional details. Look for long-tail keywords that have volume but not super-high competition. If you have a specific <a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2014\/10\/28\/niche-marketing\" rel=\"nofollow\">niche market<\/a>, you may find that there is less content on the web about your topic, making your evergreens even more valuable.<\/p>\n<h5>Examples of Evergreen Content<\/h5>\n<p>Here are some specific examples of what would be considered evergreen articles.<\/p>\n<ul>\n<li><strong>How to Build a Dog House<\/strong> \u2013 Clear, concise tutorials with attractive photos make great evergreen pieces.<\/li>\n<li><strong>10 Ways to Enjoy Bacon<\/strong> \u2013 Can you imagine a future where people don\u2019t like bacon? I sure can\u2019t.<\/li>\n<li><strong>Top Tips to Soothe Crying Babies<\/strong> \u2013 There\u2019s always a regenerating population of new parents, and those with screaming babies are probably pretty desperate for advice. A quick \u201cbest tips\u201d will hold its value for years and new parents can share the list with their panicky peers.<\/li>\n<\/ul>\n<p>These are pieces that would be considered evergreen content because the topics will continue to be relevant into the foreseeable future.<\/p>\n<h5>Examples of Evergreen Sites<\/h5>\n<p>These sites are major producers of evergreen content:<\/p>\n<ul>\n<li>about.com<\/li>\n<li>wikipedia.com<\/li>\n<li>answers.com<\/li>\n<li>imdb.com<\/li>\n<li>ehow.com<\/li>\n<\/ul>\n<p>These sites publish huge quantities of evergreen articles on a wide variety of topics. Wikipedia, for example, ranks on the first page for almost half of all Google searches! However, in an effort to churn out pieces, some of these evergreen sites end up producing low-quality articles. It\u2019s good to visit these sites not only to see good examples of evergreens, but also to investigate how some of these sites are lacking, and what you could write to improve them.<\/p>\n<h5>Evergreen SEO: Combining Sustainable Content with Popular Keywords<\/h5>\n<p>Evergreen content is a valuable part of a <a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2015\/02\/04\/content-strategy-for-the-web\" rel=\"nofollow\">good content marketing strategy for the web<\/a>, but it becomes even more powerful when combined with SEO techniques. <strong>Consider basing your evergreen pieces around keywords you\u2019d like your site to rank on<\/strong>. Even the most lasting evergreen piece isn\u2019t worth much if people aren\u2019t searching for that topic or if it doesn\u2019t relate to your business, so <a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2014\/08\/06\/keyword-research-tips\" rel=\"nofollow\">do your keyword research<\/a>.<\/p>\n<p>Be sure to follow basic SEO techniques like on-page keyword optimization (but not <a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2012\/03\/21\/dangers-of-keyword-stuffing\" rel=\"nofollow\">keyword stuffing<\/a>!), making use of your images\u2019 alt text, and including social sharing buttons. The more search-friendly your evergreen article is, the more it can be seen, shared, and linked, <a href=\"http:\/\/marketing.wordstream.com\/WSContentDL25WaysIncreaseTraffic.html?camplink=InContentCTA\" rel=\"nofollow\">driving traffic f<\/a>or months or even years to come.<\/p>\n<h5>Tips for Writing Evergreen Content<\/h5>\n<p><strong>Don\u2019t Write for the Experts<\/strong> \u2013 Sometimes you may feel the urge to write a piece showing off your expertise of a certain subject, but this can be a big mistake. Experts are less likely to be searching for help\u2014your audience is primarily beginners, and you want to generate content aimed at them.<\/p>\n<p><strong>Avoid Overly Technical Language<\/strong> \u2013 Because most of your content is for beginners, complicated, technical language could scare them off, so stick with more simple rhetoric.<\/p>\n<p><strong>Narrow Your Topic<\/strong> \u2013 If you write about too broad a topic, your piece will be much longer, and more likely to lose the interest of beginner readers. Broad topics tend to be shorter keywords, or head terms, with more competition. Writing a broader piece also is more difficult for the writer. Simple, specific topics like \u201cHow to Throw a Roundhouse Kick\u201d vs. \u201cGuide to Powerful Kick Techniques\u201d are more grabbing.<\/p>\n<p><strong>Link Posts Together<\/strong> \u2013 If you\u2019re doing a complete guide on a topic such as \u201cGuide to Bike Care,\u201d divide that broad topic into narrow, specific pieces such as \u201cHow to Oil Your Bike Brakes\u201d and \u201cHow to Replace a Bike Tire,\u201d and then link those articles together. This is great for SEO, and lets readers solve a specific need while also guiding them to additional relevant articles.<\/p>\n<p><strong>Repurpose Your Best Content<\/strong> \u2013 When you create a great piece of evergreen content, look for ways to &quot;spin&quot; or repurpose it into other formats. Here are some great <a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2015\/02\/03\/repurposing-content\" rel=\"nofollow\">ideas for repurposing content<\/a>.<\/p>\n<h5>Don\u2019t Rely Exclusively on Evergreen Writing<\/h5>\n<p>Evergreen web content is very valuable, but that isn\u2019t to say that all your content needs to be evergreen \u2013 <strong>timely, topical pieces have their value as well<\/strong>.<\/p>\n<p>Earlier I discussed how any pieces discussing the 2012 presidential election do not qualify as evergreen writing because they will soon be obsolete; the advantage of writing about the 2012 presidential, despite not being evergreen, is that currently it is being searched and discussed a lot. A piece about something timely like the 2012 presidential election could <a href=\"http:\/\/marketing.wordstream.com\/WSContentDL25WaysIncreaseTraffic.html?camplink=InContentCTA\" rel=\"nofollow\">drive a lot of traffic to your site<\/a> for the next few months, but afterwards will be virtually worthless. The same applies to an article that uses recent statistics and is heavily researched. Pieces like this are still very valuable and important, but they won\u2019t be around forever.<\/p>\n<p>An evergreen\u2019s value is that it has the potential to continue to bring traffic to your site for many months, or even years into the future if it is true evergreen web content. The best content marketing strategy relies on a <strong>mix of both topical articles and long-lasting evergreen posts.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>__________________________________________________________________________________________________<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Fix any broken links included in the original article or content provided\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure all non-5Nines hyperlinks open in a new tab\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Expand on points you now know more about, add supporting keywords where appropriate\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      When using images from other sources, make sure to update\/change the meta data so it is not the same as it was at the source\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>__________________________________________________________________________________________________<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<h5><strong>If respective post is on SLIDE products, copy\/paste this quoted text below into the respective post..<\/strong><\/h5>\n<p><strong>SLIDE Sample Form Text to Include in Post.. (no quotes)<\/strong><\/p>\n<p>&quot;If you are wondering if this product will work on your process,&nbsp;you can <strong><a href=\"http:\/\/fivenines.wpengine.com\/samplekit-order\/\" rel=\"nofollow\">request a free sample kit<\/a><\/strong> by filling out&nbsp;your information in our online form. Or purchase a case <strong>here<\/strong>&quot;<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      If post is on SLIDE products, include copy for our SLIDE sample form noted above\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Where &quot;here&quot; is noted in the sample form text above, hyperlink &quot;here&quot; to a relevant SLIDE single product page that may be listed in the post. OR\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      If a relevant SLIDE product is not noted in post, then hyperlink &quot;here&quot; to the relevant product category page. OR\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      If there is no relevant SLIDE product category, then remove the last sentence, &quot;Or purchase a case here.&quot;\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"add-links-to-your-new-content\">\n<h2> Add links to your new content <\/h2>\n<div class=\"text-content\">\n<p>Now you need to <strong>add links to your new content<\/strong>. <strong>Record<\/strong> the content you've linked to with the <strong>form field<\/strong> below.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Linked Content <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"disabled\" class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Updating your links is worth the time it takes, because it <strong>shows Google that you're referencing fresh, relevant material<\/strong> AND it helps rank the posts you've since written by getting that sweet deep link juice a' flowin'.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"update-the-title-to-include-the-keyword\">\n<h2> Update the title to include the keyword <\/h2>\n<div class=\"text-content\">\n<p>There's no point in updating old content for SEO if you don't<strong> update the title to include the keyword<\/strong>. <strong>Record<\/strong> the new title in the<strong> form field<\/strong> below.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> New Post Title <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled=\"disabled\" class=\"form-control\" \/>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Putting the target keyword in the post's title is the<strong> single biggest thing<\/strong> <strong>you can do<\/strong> to signal to Google you've written about that exact thing the searcher is looking for.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"update-the-slug-to-include-the-keyword\">\n<h2> Update the slug to include the keyword <\/h2>\n<div class=\"text-content\">\n<p>There's also no point in updating old blog content for SEO if the slug for the post is an unwieldy&nbsp;mess - you now need to make sure that the <strong>slug<\/strong> for the post is <strong>nothing but the keyword<\/strong>. <strong>Record<\/strong> the new post address in the<strong> form field<\/strong> below.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> New Post Link <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled=\"disabled\" class=\"form-control\" \/>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>If you don't use custom slugs, your URLs will look like this:<\/p>\n<pre>\/why-i-moved-from-dropbox-to-google-drive<\/pre>\n<p>Not only is it unwieldy, if it doesn't include your keyword you're not doing your SEO any good.<\/p>\n<p>Update it to be ONLY your keyword, and have it looking like this:<\/p>\n<pre>\/dropbox-vs-google-drive<\/pre>\n<\/p><\/div>\n<\/section>\n<section id=\"include-the-keyword-in-the-first-100-words\">\n<h2> Include the keyword in the first 100 words <\/h2>\n<div class=\"text-content\">\n<p>This is pretty self-explanatory, but you need to <strong>include the keyword<\/strong> of the post <strong>in the first 100 words<\/strong>.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"mention-the-keyword-in-at-least-one-subheading\">\n<h2> Mention the keyword in at least one sub-heading <\/h2>\n<div class=\"text-content\">\n<p>Again, self-explanatory. This time, you must ensure that the <strong>keyword<\/strong> is specifically stated in <strong>at least one of the post's sub-headings<\/strong>.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"edit-your-metadata-to-include-your-target-keyword\">\n<h2> Edit your metadata to include your target keyword <\/h2>\n<div class=\"text-content\">\n<p>Now you need to<strong> edit your metadata<\/strong> to<strong> include your target keyword<\/strong>.&nbsp;<\/p>\n<p>This must reflect the keyword used from your keyword analysis.<\/p>\n<p>We use <a href=\"https:\/\/yoast.com\/wordpress\/plugins\/seo\/\" rel=\"nofollow noopener\" target=\"_blank\">Yoast SEO<\/a> for this:<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/iEm3OX_58Dwr9cvMiMJDjg.png\" alt=\"Edit your metadata to include your target keyword\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/iEm3OX_58Dwr9cvMiMJDjg.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"change-the-publishing-date-to-today\">\n<h2> Change the publishing date to today <\/h2>\n<div class=\"text-content\">\n<p>Now you need to<strong> edit the publish date<\/strong> of your post to the <strong>current date<\/strong>. Remember to<strong> record<\/strong> the new date using the <strong>form field<\/strong> below.<\/p>\n<\/p><\/div>\n<div class=\"date-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> New Publish Date <\/label> <\/p>\n<div class=\"date-container\">\n    <button type=\"button\" disabled=\"disabled\" class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>As an example of editing the date in WordPress:<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/tXHy0W4gNh_JvEGWZXVBGA.png\" alt=\"Change the publishing date to today\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/tXHy0W4gNh_JvEGWZXVBGA.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"bump-it-up-onto-the-first-page-of-your-blog\">\n<h2> Bump it up onto the first page of your blog <\/h2>\n<div class=\"text-content\">\n<p>The next step in updating your old blog content for SEO is to ensure that the <strong>post<\/strong> has now been <strong>bumped up to the first page of your blog<\/strong>.<\/p>\n<p>Depending on your blog's setup, this<strong> may have automatically occurred<\/strong> when you edited the publish date. If this is the case, you need to<strong> at least check<\/strong> that the change has taken place.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"email-it-to-your-subscribers\">\n<h2> Email it to your subscribers <\/h2>\n<div class=\"text-content\">\n<p>Now that the content is entirely updated and has reclaimed the first page of your blog, you need to<strong> email it once again to your subscribers<\/strong>.<\/p>\n<p>Make sure that the<strong> email is also updated<\/strong> to reflect the new content - no subscriber enjoys old, irrelevant content pushed into their inbox.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"run-your-promotion-process\">\n<h2> Run your promotion process <\/h2>\n<div class=\"text-content\">\n<p>It's once again time to<strong> run your promotion process<\/strong> on the post in question. <strong>Record the status<\/strong> of the promotion process<strong> using the dropdown form field<\/strong> below.<\/p>\n<p>If you don't have a promotion process, get it <a href=\"process.st\/templates\/advanced-content-promotion-checklist\" rel=\"nofollow noopener\" target=\"_blank\">here<\/a>.<\/p>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Promotion Process <\/label><br \/>\n   <select disabled=\"disabled\" class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"track-the-rank-for-a-week\">\n<h2> Track the rank for a week <\/h2>\n<div class=\"text-content\">\n<p>The final step in updating your old blog content for SEO is to<strong> track the new search ranking<\/strong> for <strong>at least a week<\/strong>.<\/p>\n<p>You can use the <a href=\"https:\/\/ahrefs.com\/dashboard\/rank-tracker\" rel=\"nofollow noopener\" target=\"_blank\">Ahrefs Rank Tracker<\/a> to get daily, weekly or monthly emails on the rise and fall&nbsp;of your keyword positions:<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/oCzFS4v9sk_UVScHMnhCMQ.png\" alt=\"Track the rank for a week\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/oCzFS4v9sk_UVScHMnhCMQ.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Congratulations! 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