{"id":11544,"date":"2017-07-07T19:11:00","date_gmt":"2017-07-07T19:11:00","guid":{"rendered":"https:\/\/www.process.st\/templates\/adwords-dynamic-remarketing-setup\/"},"modified":"2024-02-28T20:45:55","modified_gmt":"2024-02-28T20:45:55","slug":"adwords-dynamic-remarketing-setup","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/adwords-dynamic-remarketing-setup\/","title":{"rendered":"Adwords Dynamic Remarketing Setup"},"content":{"rendered":"
\n

Campaign Setup: <\/h2>\n<\/section>\n
\n

Create New Campaign <\/h2>\n
\n

Choose Display Network Only<\/em><\/p>\n<\/p><\/div>\n

\n
\n <\/a>
\n <\/figure>\n<\/p><\/div>\n<\/section>\n
\n

Select Campaign Settings - Marketing Objective <\/h2>\n
\n
    \n
  1. Name your campaign<\/li>\n
  2. Select Type: Marketing objectives<\/em><\/li>\n
  3. Under Drive Action, select Buy on your website<\/em><\/li>\n<\/ol><\/div>\n
    \n
    \n <\/a>
    \n <\/figure>\n<\/p><\/div>\n<\/section>\n
    \n

    Select Campaign Settings - General Settings <\/h2>\n
    \n
      \n
    1. Set Location and Language settings<\/li>\n
    2. Bid Strategy set to Manual CPC<\/em> and disable Enhanced CPC<\/em><\/li>\n
    3. Set initial daily budget to highest campaign daily budget<\/li>\n<\/ol><\/div>\n
      \n
      \n <\/a>
      \n <\/figure>\n<\/p><\/div>\n<\/section>\n
      \n

      Select Campaign Settings - Advanced Settings <\/h2>\n
      \n

      Dynamic Ad Settings<\/strong><\/p>\n

        \n
      1. Check the box to turn on dynamic ads<\/em><\/li>\n
      2. Select the business type (usually Retail)<\/li>\n
      3. Select the appropriate feed<\/li>\n<\/ol><\/div>\n
        \n
        \n <\/a>
        \n <\/figure>\n<\/p><\/div>\n<\/section>\n
        \n

        Ad Group Setup: <\/h2>\n<\/section>\n
        \n

        Settings <\/h2>\n
        \n
          \n
        1. Set Ad group name and Max CPC bid<\/li>\n
        2. Interests & remarketing: select Remarketing lists<\/em> from dropdown and Product viewers<\/em> from the list below<\/li>\n<\/ol><\/div>\n
          \n
          \n <\/a>
          \n <\/figure>\n<\/p><\/div>\n<\/section>\n
          \n

          Targeting Optimization <\/h2>\n
          \n

          IMPORTANT
          <\/strong><\/em>Uncheck: Let AdWords automatically find new customers<\/em><\/p>\n<\/p><\/div>\n

          \n
          \n <\/a>
          \n <\/figure>\n<\/p><\/div>\n<\/section>\n
          \n

          Create Ads: <\/h2>\n<\/section>\n
          \n

          Select Dynamic Image Ads <\/h2>\n
          \n
            \n
          1. Select Display ad builder<\/em><\/li>\n
          2. Select Image ads<\/em><\/li>\n<\/ol><\/div>\n
            \n
            \n <\/a>
            \n <\/figure>\n<\/p><\/div>\n<\/section>\n
            \n

            Build Ads <\/h2>\n
            \n
              \n
            1. Select one layout for each ad type
              \n
                \n
              1. Vertical: Triple image 4<\/em> or Many thumbnails<\/em><\/li>\n
              2. Square: Triple image<\/em> 3 or Many thumbnails<\/em><\/li>\n
              3. Horizontal: Flipdown I<\/em> or Flipdown II<\/em><\/li>\n<\/ol>\n<\/li>\n
              4. Select More options<\/em> under Google Merchant Center and select appropriate Product summary<\/em> and Product details<\/em><\/li>\n
              5. Add Logo if available<\/li>\n
              6. Add Headline and set color and size<\/li>\n
              7. Modify all additional formatting matching brand style<\/li>\n
              8. Add style guide to Google Docs<\/li>\n<\/ol><\/div>\n
                \n
                \n <\/a>
                \n <\/figure>\n<\/p><\/div>\n<\/section>\n
                \n

                Tag Implementation: <\/h2>\n<\/section>\n
                \n

                Modify Tag <\/h2>\n
                \n
                  \n
                1. Grab the remarketing code when setting up the campaign or from the shared library<\/li>\n
                2. Modify the following parameters\n
                    \n
                  1. ecomm_prodid = pick any product ID from the product feed<\/li>\n
                  2. ecomm_pagetype = product<\/li>\n
                  3. ecomm_totalvalue = use the price of the product you chose for product ID<\/li>\n<\/ol>\n<\/li>\n
                  4. Insert the tag on all pages, right before the closing <\/body> tag<\/li>\n<\/ol>\n

                    Google Documentation: https:\/\/support.google.com\/adwords\/answer\/3103357<\/a> <\/p>\n<\/p><\/div>\n

                    \n
                    \n <\/a>
                    \n <\/figure>\n<\/p><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

                    Campaign Setup: Create New Campaign Choose Display Network Only Select Campaign Settings - Marketing Objective Name your campaign Select Type: Marketing objectives Under Drive Action, select Buy on your website Select Campaign Settings - General Settings Set Location and Language settings Bid Strategy set to Manual CPC and disable Enhanced CPC Set initial daily budget to […]<\/p>\n","protected":false},"author":3,"featured_media":11545,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"13","template_description":"","template_id":"lL3Q0KfVm7sPMLh4EMVHCw","task_0":"Campaign Setup:","task_slug_0":"campaign-setup","task_1":"Create New Campaign","task_slug_1":"create-new-campaign","task_2":"Select Campaign Settings - Marketing Objective","task_slug_2":"select-campaign-settings--marketing-objective","task_3":"Select Campaign Settings - 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