{"id":11567,"date":"2017-07-13T20:27:08","date_gmt":"2017-07-13T20:27:08","guid":{"rendered":"https:\/\/www.process.st\/templates\/video-series-creation-process\/"},"modified":"2024-02-28T20:45:55","modified_gmt":"2024-02-28T20:45:55","slug":"video-series-creation-process","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/video-series-creation-process\/","title":{"rendered":"Video Series Creation Process"},"content":{"rendered":"
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The Video Series Creation Process:<\/h2>\n
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If you are a member of Business By Design, then you most likely saw the 8-part video series that I created<\/a> and used in order to provide value to my audience and ultimately attract the right type of customers into the program. This style of launching originated from Jeff Walker and his program product launch formula.  I couldn't recommend and endorse his training enough.<\/p>\n

This process below will not teach what Jeff Walker teaches, but rather will focus on the execution of creating a high-quality video series.  Creating the series and ones like it has been my personal Dragon.  These projects are always the most challenging and most difficult to tackle.  Even though I believe the power of process video series that I created for business by design is by far the best video series I've ever created I still feel like I made a ton of mistakes and this Dragon got the best of me.<\/p>\n

Needless to say, I've included a process to help guide you through your own video creation experience. This may seem intense. This may seem overwhelming. But, when done right, this can be one of most valuable things you do to grow your business and attract new members. In less than eight months, we've been able to generate almost $2 million in sales because of this video series method.<\/p>\n

There are a lot of moving parts so let's go ahead and get started.<\/p>\n

Note:<\/strong><\/u> You can locate the 3-part video series for Business By Design here: The Power of Process<\/a><\/p>\n<\/p><\/div>\n<\/section>\n

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The Video Series Format:<\/h2>\n
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We must begin with the format and concept of a video series. The mistake most people make, and I made this mistake too, is that a three part video series is simply three videos of content and nothing more.<\/p>\n

Just like an iceberg, there is what you see on the surface, and there is everything else. A video series, like an iceberg, has far more under the surface than it does above. We will only scratch upon this, and I will give you the bare bone minimum so you can understand what you need in order to move forward.  However I couldn't recommend enough that you grab product launch formula or Jeff Walker's book Launch<\/strong> in order to master all of this.<\/p>\n<\/p><\/div>\n<\/section>\n

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The Big Picture<\/h2>\n
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The three part video series is traditionally broken up into three themes. Each video therefore becomes a theme.  They are as follows:<\/p>\n

Video #1:<\/u> The Opportunity<\/strong><\/p>\n

Video #2:<\/u> The Transformation<\/strong><\/p>\n

Video #3:<\/u> The Ownership Experience<\/strong><\/p>\n

This all originally comes from Jeff Walker and his training, I will simply give my interpretation of how I structure each of these three videos.<\/p>\n<\/p><\/div>\n<\/section>\n

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Video 1: The Opportunity<\/h2>\n
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In the first video, your main goal is to sell the opportunity to your viewers, hence the name The Opportunity. However the opportunity you are selling is not your product or your service, but rather the vehicle or mechanism that creates the transformation for your audience. <\/p>\n

In the Business By Design video series, the mechanism was processes and systems. The goal of video one was thus threefold\u2026<\/p>\n

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  1. Identify and agitate the problem of your ideal viewer<\/li>\n
  2. Identify the ideal solution or transformation for your viewer<\/li>\n
  3. Makes the case for why this vehicle (ie Processes) is the most effective way to get to the transformation<\/li>\n<\/ol>\n

    This third part is key. You must be able to explain your vehicle in such a way that people easily understand it, then you must make a case for why is the best vehicle. This is where you share proof, market research, data, etc.<\/p>\n

    Then I like to end this first video with giving my audience those first steps to take so they can start to see real results right now.<\/p>\n<\/p><\/div>\n<\/section>\n

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    Video 2: The Transformation<\/h2>\n
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    If you've done the first video right, that means your audiences super excited to get started. They want to get to work, so let's do it.  You want to provide the most value and highest quality content here. This is what we call creating \"results in advance.\"<\/p>\n

    What are the 2 to 4 pieces of content training or information that you could share with your audience would give high-value right now?<\/strong><\/em><\/p>\n

    This is also the video that you're going want to destroy all objections that your audience will have about this vehicle.<\/p>\n<\/p><\/div>\n<\/section>\n

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    Video 3: The Ownership Experience<\/h2>\n
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    Video three is my favorite video and probably the easiest to create.  In this video you'll simply lay out the entire big picture or blueprint of all the work they need to do in order to get to the transformation using the vehicle that you made the case for video number one. <\/p>\n

    This is quite easy, why? Because you're simply sharing the outline of your course or program.  That's right!  In this video, you will simply point out all the things they need to be aware of all the things they need to deal and all the things they need to learn about in order to get this transformation successfully. This is simply sharing your module outline for your program.<\/p>\n

    Then, the most crucial piece, you must pivot to your offer. By the end of video three you must introduce that you have a program, and it is going to become available for sale very shortly.<\/p>\n<\/p><\/div>\n<\/section>\n

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    The Outline - Video #1:<\/h2>\n
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    Let's break down Video #1 into a more specific outline that you can follow. <\/p>\n<\/p><\/div>\n<\/section>\n

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    I. Promise + Quality<\/h2>\n
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