{"id":11664,"date":"2017-07-24T19:03:03","date_gmt":"2017-07-24T19:03:03","guid":{"rendered":"https:\/\/www.process.st\/templates\/seo-checklist-assignment-one-keyword-refinement\/"},"modified":"2024-02-28T20:45:53","modified_gmt":"2024-02-28T20:45:53","slug":"seo-checklist-assignment-one-keyword-refinement","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/seo-checklist-assignment-one-keyword-refinement\/","title":{"rendered":"SEO Checklist: Assignment One Keyword Refinement"},"content":{"rendered":"<section id=\"set-up-a-spreadsheet-template\">\n<h2>Set up a spreadsheet template<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/heryDPBREMEaylzrKs5BWA.png\" alt=\"Set up a spreadsheet template\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/heryDPBREMEaylzrKs5BWA.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><strong>Create a fresh copy of your keyword research template.<\/strong><\/p>\n<p>Remember to<strong> record the details<\/strong> of it using the<strong> form fields<\/strong> below.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Google Sheet Link <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Grab one I made for you in&nbsp;csv by clicking <a href=\"https:\/\/www.dropbox.com\/s\/t53dtcz42b78w67\/Keyword%20Research%20Template%20-%20Sheet1.csv?dl=0\" rel=\"nofollow noopener\" target=\"_blank\">here<\/a>,&nbsp;download it and upload it to <a href=\"https:\/\/www.google.com\/drive\/\" rel=\"nofollow noopener\" target=\"_blank\">Google Drive<\/a><\/p>\n<p><em>If you're making your own, make&nbsp;sure to freeze the first row!<\/em><\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Here are the images to get you going in Google Drive, navigate to the new button.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/j2BcFM2znz7_9Dxc9rtFbg.png\" alt=\"Set up a spreadsheet template\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/j2BcFM2znz7_9Dxc9rtFbg.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Click on the File upload and select the csv from your computer and put it in your Google Driv<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/jBJ9GVzLwahru2dYSUlNOA.png\" alt=\"Set up a spreadsheet template\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/jBJ9GVzLwahru2dYSUlNOA.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"enter-the-pages-topic-in-the-spreadsheet\">\n<h2>Enter the page's topic in the spreadsheet<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/kfG7qRCYcAQ1VVmXmZhBrA.png\" alt=\"Enter the page's topic in the spreadsheet\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/kfG7qRCYcAQ1VVmXmZhBrA.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>This one's an easy start because you know what you're writing about.<\/p>\n<p>Just <strong>describe the topic you're writing about in a few words<\/strong>. <strong>Record<\/strong> it in both the <strong>spreadsheet<\/strong> and the <strong>form field<\/strong> below.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Page Topic <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Examples of related topics that are keywords include:<\/p>\n<ul>\n<li>Ethereum<\/li>\n<li>Blockchain<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"google-your-first-keywords\">\n<h2>Google your first keywords<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/nF1a5vTI1ouEbAwGiGdLbw.png\" alt=\"Google your first keywords\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/nF1a5vTI1ouEbAwGiGdLbw.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>By <strong>Googling your keywords<\/strong>, you can see what Google suggests at the bottom of the page. Remember to <strong>record<\/strong> your<strong> initial keywords<\/strong> using the <strong>form field<\/strong>&nbsp;below.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Initial Keywords <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Some suggestions are just obvious variations, but some are related topics and totally different keywords.<\/p>\n<p>Add all relevant suggestions to your sheet.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"substitute-in-synonyms\">\n<h2>Substitute in synonyms<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/gMqTEPc7yZ-gTWMyFItEPw.png\" alt=\"Substitute in synonyms\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/gMqTEPc7yZ-gTWMyFItEPw.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>While some words just mean exactly what they mean \u2014 especially specific jargon terms \u2014 some are more universal.<\/p>\n<p>In my list, I find I have 'mining', so check for <strong>synonyms<\/strong> of 'your keyword'.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"get-keywords-from-the-wikipedia-article\">\n<h2>Get keywords from the Wikipedia article<\/h2>\n<div class=\"text-content\">\n<p><a href=\"https:\/\/www.wikipedia.org\/\" rel=\"nofollow noopener\" target=\"_blank\">Wikipedia<\/a> is perfect for well-written content that explains concepts in terms people understand and search for.<\/p>\n<p>Go to Wikipedia and search the topic of your page.<\/p>\n<p>Quality related <strong>keywords will be both in the text and as suggested categories<\/strong>. For example:<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><strong>Add these categories and keywords as new entries to your sheet<\/strong>, and see if you can create new keywords by combining them with existing entries.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/lxDmZ8bXH54k44f11A9KhA.png\" alt=\"Get keywords from the Wikipedia article\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/lxDmZ8bXH54k44f11A9KhA.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"use-ubersuggest-to-generate-variations\">\n<h2>Use UberSuggest to generate variations<\/h2>\n<div class=\"text-content\">\n<p><a href=\"https:\/\/neilpatel.com\/ubersuggest\/\" rel=\"nofollow noopener\" target=\"_blank\">UberSuggest<\/a> scrapes the suggested searches from Google for a seed keyword.&nbsp;<\/p>\n<p><strong>Put in UberSuggest your shortest, broadest, most relevant keyword<\/strong>. For me, it's&nbsp;cryptocurrency.<\/p>\n<p>Here's what I got, and what I did with it:<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/uqg6Bdm6cPZNr6VZZP1JSA.png\" alt=\"Use UberSuggest to generate variations\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/uqg6Bdm6cPZNr6VZZP1JSA.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><strong>Grab all the +'d keywords and paste them in your sheet.<\/strong> Don't check for duplicates, don't calculate anything else, just build the list.<\/p>\n<p>Repeat this for other derivative keywords if you like.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"use-keyword-shitter-to-create-long-tail-keywords\">\n<h2>Use Keyword Shitter to create long tail keywords<\/h2>\n<div class=\"text-content\">\n<p>Open the surprisingly&nbsp;named&nbsp;<a href=\"http:\/\/keywordshitter.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Keyword Shitter<\/a>. (I apologize for the name - I didn't create it, I just use it)<\/p>\n<p>Take your current list of keywords and paste them into the <strong>'Positive filter'<\/strong> box of this gracefully named tool.<\/p>\n<p><strong>Type your root keyword<\/strong> into the <strong>main box<\/strong> then click the button.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/m964Xh0acFvQyhE3QvtJzw.png\" alt=\"Use Keyword Shitter to create long tail keywords\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/m964Xh0acFvQyhE3QvtJzw.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>There will be a lot of duplicates, but these will be removed in bulk next.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"remove-duplicate-keywords\">\n<h2>Remove duplicate keywords<\/h2>\n<div class=\"text-content\">\n<p>Since we\u2019re working inside Sheets, this is easily done with the <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/remove-duplicates\/bckmhokpcdnhhjldhhfpebhdfipmlbog?hl=en\" rel=\"nofollow noopener\" target=\"_blank\">Remove Duplicates addon<\/a>. Install that, then go to the Add-ons menu in Sheets and select the '<strong>Remove Duplicates<\/strong>' section.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/gL3FL-r6T2Sekin8SMdChg.png\" alt=\"Download this to your Google Sheets account.\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/gL3FL-r6T2Sekin8SMdChg.png\"> <\/a><figcaption>\n     Download this to your Google Sheets account.<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>You will want to select this option on the 4 of 4 options.&nbsp;<\/p>\n<p><strong>Delete Rows Within Selection<\/strong><\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/sYqYBy2r_I2X-3hDSi9IPw.png\" alt=\"Remove duplicate keywords\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/sYqYBy2r_I2X-3hDSi9IPw.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Press 'Next' the whole way through, then 'Finish'.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"tidy-up-the-downloaded-sheet-and-merge-it-with-your-original\">\n<h2>Tidy up the downloaded sheet and merge it with your original<\/h2>\n<div class=\"text-content\">\n<p>Open your downloaded Google Keyword Planner sheet.<\/p>\n<p><strong>Delete everything apart from the Keyword, Volume and Competition columns, then paste it back<\/strong>. If there\u2019s no volume data, then don\u2019t bother. Those keywords aren\u2019t popular enough and that really helps us narrow down our list.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/qt4ZKaeR9g96869xTKdGUw.png\" alt=\"Tidy up the downloaded sheet and merge it with your original\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/qt4ZKaeR9g96869xTKdGUw.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"remove-the-keywords-that-dont-make-sense\">\n<h2>Remove the keywords that don't make sense<\/h2>\n<div class=\"text-content\">\n<p>You are certain to get a lot of keywords from the automatic generators that <strong>aren't grammatically correct<\/strong> English. <strong>Remove<\/strong> these keywords, <strong>recording your progress<\/strong> with the <strong>sub-checklist<\/strong> below.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Keywords that don't make sense\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Branded keywords\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Non-evergreen keywords\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p><strong>Remove keywords that don't make sense in a sentence.<\/strong> For example, 'network security how to' and 'network security basics youtube'.<\/p>\n<p><strong>Remove keywords that are branded.<\/strong> For example, 'apple network security' or 'microsoft network security'.<\/p>\n<p><strong>Remove non-evergreen keywords.<\/strong> For example, 'network security best practices 2012'.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"remove-low-volume-keywords-if-there-are-better-options\">\n<h2>Remove low volume keywords (if there are better options)<\/h2>\n<div class=\"text-content\">\n<p>At this point, it's likely you're down to just 1 or 2 options. The <strong>final<\/strong> decision, all else being equal, goes to the keyword with the <strong>highest volume<\/strong>. <strong>Record<\/strong> the final keyword, along with a <strong>copy<\/strong> of the final keyword research <strong>document,<\/strong> using the<strong> form fields<\/strong> below.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Final Keyword <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Keyword Research Sheet <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Highlight that in a triumphant shade of green on your sheet. We have a winner!<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"compile-the-keyword-list-for-turning-in-as-assignment\">\n<h2>Compile the keyword list for turning in as assignment<\/h2>\n<div class=\"text-content\">\n<p>We're going to be taking the findings you have here and exporting this so that I can view what you have compiled.&nbsp;<\/p>\n<p>Make sure you have cleaned it up and made sure there are no duplicates, keywords with under &lt;10 searches a month and grammatical or spelling errors.&nbsp;<\/p>\n<p><strong>TURN IN A PDF INSTEAD OF AN XLS - I WILL BE JUST VIEWING IT NOT TWEAKING IT<\/strong><\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/sHKE0Cd0F_BD5MwekuRL0A.png\" alt=\"Compile the keyword list for turning in as assignment\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/sHKE0Cd0F_BD5MwekuRL0A.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"your-write-up-for-the-assignment\">\n<h2>Your write up for the assignment<\/h2>\n<div class=\"text-content\">\n<p>You're going to want to create a cover page for this assignment, make sure that it is free of grammatical mistakes and in APA formatting.&nbsp;<\/p>\n<p>What you will be turning in along with your&nbsp;spreadsheet is a short (150-word minimum) reflection with an explanation of what you found from doing this research &amp; something you learned from using these tools.<\/p>\n<p>Did you see a lot of new keywords that you would have never thought about?<\/p>\n<p>What did you have the most trouble with?<\/p>\n<p>Did you find anything interesting from researching the competition? Elaborate and provide examples!<\/p>\n<p>Once you have everything complete and ready to turn in, please zip up your documents and upload to FSO<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"in-conclusion-for-turning-in-the-assignment\">\n<h2>In conclusion for turning in the assignment<\/h2>\n<div class=\"text-content\">\n<p>What is needed for a good grade:<\/p>\n<p>1. The refined keyword list<\/p>\n<p>2. The write-up about what you have learned from this process<\/p>\n<p>3. APA formatting, citations of sites used for the exercise, free of grammatical errors and spelling errors.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Set up a spreadsheet template Create a fresh copy of your keyword research template. Remember to record the details of it using the form fields below. Google Sheet Link Grab one I made for you in&nbsp;csv by clicking here,&nbsp;download it and upload it to Google Drive If you're making your own, make&nbsp;sure to freeze the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4043,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"14","template_description":"Please follow the additional video so that you understand the process thoroughly.","template_id":"pp-A28fTqMJY8VcaxRFJBA","task_0":"Set up a spreadsheet template","task_slug_0":"set-up-a-spreadsheet-template","task_1":"Enter the page's topic in the spreadsheet","task_slug_1":"enter-the-pages-topic-in-the-spreadsheet","task_2":"Google your first keywords","task_slug_2":"google-your-first-keywords","task_3":"Substitute in synonyms","task_slug_3":"substitute-in-synonyms","task_4":"Get keywords from the 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