{"id":11748,"date":"2017-08-03T11:00:43","date_gmt":"2017-08-03T11:00:43","guid":{"rendered":"https:\/\/www.process.st\/templates\/creating-an-uber-relevant-facebook-ads-strategy-that-turns-strangers-into-buyers-ultimate-guide-from-ciprian-soleriu\/"},"modified":"2024-02-28T20:45:53","modified_gmt":"2024-02-28T20:45:53","slug":"creating-an-uber-relevant-facebook-ads-strategy-that-turns-strangers-into-buyers-ultimate-guide-from-ciprian-soleriu","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/creating-an-uber-relevant-facebook-ads-strategy-that-turns-strangers-into-buyers-ultimate-guide-from-ciprian-soleriu\/","title":{"rendered":"Creating an Uber Relevant Facebook Ads Strategy that Turns Strangers into Buyers (ultimate guide from Ciprian Soleriu)"},"content":{"rendered":"<section id=\"your-details\">\n<h2> Your details: <\/h2>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Name <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled=\"disabled\" class=\"form-control\" \/>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"understand-the-awareness-ladder\">\n<h2> Understand the Awareness Ladder: <\/h2>\n<div class=\"text-content\">\n<p>Everyone, at some point, starts at Step 0 (before they realize they have a need).<\/p>\n<p>They can only ever buy from Step 5\u2014when they are convinced by the proposition that the solution will address their needs.<\/p>\n<p>The sequence is logical. Prospects can only go up one step at a time.<\/p>\n<p>So, to achieve a sale, you must get people from their current level of awareness to the top of the ladder, one step at a time.<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Read the Guide here:&nbsp;<a href=\"https:\/\/soleriu.com\/blog\/facebook-tutorials\/ultimate-guide-creating-uber-relevant-facebook-ads-strategy-turns-strangers-buyers\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/soleriu.com\/blog\/facebook-tutorials\/ultimate-guide-creating-uber-relevant-facebook-ads-strategy-turns-strangers-buyers\/<\/a>&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"the-ladder\">\n<h2> - the ladder <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/uFYkF1sigbDcB5HwlcpAJg.png\" alt=\"- the ladder\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/uFYkF1sigbDcB5HwlcpAJg.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"the-steps-explained--example\">\n<h2> - the Steps (explained &amp; example) <\/h2>\n<div class=\"text-content\">\n<h5><strong>Step 0: The \u201cno problem\u201d group<\/strong><\/h5>\n<p>Impossible to sell to them until they climb on the ladder. They don\u2019t have the problem your product solves so they\u2019re not ready to buy anything yet. You need to create the need for them (pun intended)<\/p>\n<h5><strong>Step 1: The \u201cI Have a Problem\u201d group<\/strong>:<\/h5>\n<p>These are people who already identify a problem and who may be interested in discussing it. They want to learn about what options they may have.<\/p>\n<h5><strong>Step 2: The \u201cI Know a Few Solutions but I don\u2019t know yours\u201d group<\/strong>:<\/h5>\n<p>These people are actively looking for the right solution to their need. But they don\u2019t know your solution yet.<\/p>\n<p>So we need to make sure they hear about it \ud83d\ude09<\/p>\n<h5><strong>Step 3: The \u201cI Know About Your Product and Why Should I Care?\u201d<\/strong> group:<\/h5>\n<p>These guys know about your stuff but don\u2019t know about the benefits your solution offers. Why your product is superior to other products?<\/p>\n<p>So why should they care about you? That\u2019s why you need to get them into Step 4.<\/p>\n<h5><strong>Step 4: The \u201cOK, I get it. Should I buy your stuff?\u201d<\/strong> group:<\/h5>\n<p>They are not yet convinced to buy. You need to push them a little bit and move their needle.<\/p>\n<p>The &nbsp;best way to sell to these people is to build the vision in their mind of how much easier or better their life will be once they enjoy the benefits your product has.<\/p>\n<p>I started so many times by stating the benefits my product had too early and all I got was blank stares\u2026<\/p>\n<h5><strong>Step 5: The \u201cConvinced and Ready to Buy\u201d<\/strong> group.<\/h5>\n<p>These guys are ready to buy so you just need to send them to the sales page where they get all the details and click to the order page.<\/p>\n<p>You just need to help them cross over the finish line...<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<h5><strong>Here is an example from Ben Hunt's book &quot;Convert&quot; for a product on hair loss.<\/strong><\/h5>\n<p>\u201c0. At the outside are people who are experiencing hair loss and who may find it an annoyance, but do not consider it a problem.<br \/>1. There will be other people for whom hair loss is a problem, but who are not aware that treatments are available.<br \/>2. Some people are aware of some solutions, but do not yet know about Joe\u2019s Miracle Hair-Gro.<br \/>3. Others know about Joe\u2019s solution, but do not know how it is any better for them than other products.<br \/>4. Some people may be convinced of the benefits of Joe\u2019s product, but are not yet ready to commit to buy.<br \/>5. Finally, potential customers think that Joe\u2019s product is probably the best, and would like to buy it.\u201d<\/p>\n<p>Excerpt From: Benjamin Hunt. \u201cConvert!.\u201d&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"know-your-future-customers\">\n<h2> - know your future customers <\/h2>\n<div class=\"text-content\">\n<ul>\n<li>What is their current level of awareness?<\/li>\n<li>What are they looking for right now?<\/li>\n<li>What are they open to at this point?<\/li>\n<li>What will get their attention?<\/li>\n<li>What next step can you invite them to take?<\/li>\n<li>What do you need to convince them of for the next step to make sense?<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"setup-the-automatic-traffic-campaigns\">\n<h2> Setup the Automatic Traffic campaigns: <\/h2>\n<\/section>\n<section id=\"what-are-your-campaign-goals\">\n<h2> - What are your campaign goals? <\/h2>\n<div class=\"text-content\">\n<ul>\n<li>To get as many people as possible from step 0 to step 5 of the Awareness Ladder<\/li>\n<li>To do this as cheap as possible<\/li>\n<li>To generate cheap leads that have high return<\/li>\n<li>To do this with relevant Ads so that people are not annoyed or fatigued by your ads<\/li>\n<li>To create a system that runs automatically with little involvement<\/li>\n<li>To create an \u201cautomatic pay my bills and make profits\u201d process that runs smoothly and makes money for your business<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"the-automatic-ads-main-parts\">\n<h2> - the Automatic Ads main parts <\/h2>\n<div class=\"text-content\">\n<h5>There are 2 main campaigns we will use for this purpose<\/h5>\n<ol>\n<li><strong>The prospecting campaign <\/strong>- where yo reach as many people as possible, using Custom or Saved Audiences that are based on interests.<\/li>\n<li><strong>The retargeting campaign <\/strong>- where you reach people that have taken some kind of action on your prospecting campaign, based on what exactly they did.<\/li>\n<\/ol>\n<p>Both of these campaigns need to be highly relevant or it won\u2019t work.<\/p>\n<h5>There are 3 parts for an Automatic Ads Machine:<\/h5>\n<p>the audience (who), the trigger (what), the goal\/conversion (why)<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"the-what-trigger-that-will-move-them-up-the-ladder\">\n<h2> -- the WHAT -trigger that will move them up the ladder <\/h2>\n<div class=\"text-content\">\n<p>The Retargeting Campaign triggers<\/p>\n<ul>\n<li>Engaged with my initial videos but they did not visit any pages on my website that talks about my product (Step 2)<\/li>\n<li>Visited the Sales Page - so they know about my product - but didn\u2019t visit the order page (step 3,4)<\/li>\n<li>Visited the Order Page but didn\u2019t buy (Step 5)<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"the-who--your-audience\">\n<h2> -- the WHO - your audience <\/h2>\n<div class=\"text-content\">\n<p><strong>You need multiple audiences that form a well oiled machine to track your prospects ascending movement on the Awareness Ladder<\/strong><\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<h5>The custom audiences:<\/h5>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Video engagement (saw min 10s or 25% of videos)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Visited sales page\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Visited order page\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Buyers (people who visited the TY page or bought already)\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<h5>The saved audiences:<\/h5>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      The Main target audience - is used in the prospecting campaign. This can be a custom audience too like website visitors or lookalike audience if you already have this information available\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Video engagement that didn\u2019t buy (retargeting)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Sales Page visitors that didn't buy\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Order page visitors that didn\u2019t buy (retargeting)\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"the-why--the-conversion-you-will-use\">\n<h2> -- the WHY - the conversion you will use <\/h2>\n<div class=\"text-content\">\n<p>Setup the custom conversions you want Facebook to optimize your campaigns for<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"create-the-ads\">\n<h2> Create the Ads: <\/h2>\n<\/section>\n<section id=\"the-prospecting-campaign-step-01-of-aladder\">\n<h2> - the prospecting campaign (step 0,1 of A.Ladder) <\/h2>\n<div class=\"text-content\">\n<p>Create 3-4 videos for people into Step 0 and 1 and get these videos in front of them.<\/p>\n<p>You do this with a <strong>Video Views campaign<\/strong> aimed at your target audience.<\/p>\n<p>Then, as they stop and watch the videos more than 25% or another trigger you decide to use, Facebook will automatically add them into the retargeting campaign<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"the-retargeting-campaign-step-2345-of-a-ladder\">\n<h2> - the retargeting campaign (step 2,3,4,5 of A. Ladder) <\/h2>\n<div class=\"text-content\">\n<p>The purpose of the retargeting campaign is to take people from Step 2 all the way to Step 5.<\/p>\n<p>Now that <br \/>&gt; they realised they have a problem (step 1), <br \/>&gt; you will show them your solution (step 2), <br \/>&gt; compare it with other products and tell them about your unique benefits (step 3) <br \/>&gt; then you will show them testimonials, case studies to push them towards the finish line (step 4) and <br \/>&gt; then to buy (step 5).<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<h5>Create different Ads for the different Steps of the Awareness Ladder:<\/h5>\n<ul>\n<li><strong>Engaged with my initial videos but they did not visit any pages on my website that talks about my product<\/strong> (Step 2)\n<ul>\n<li>Introduce solutions to their problem and&nbsp;your product: link to the Sales Page<\/li>\n<\/ul>\n<\/li>\n<li><strong>Visited the Sales Page<\/strong> - so they know about my product - but didn\u2019t visit the order page (step 3,4)\n<ul>\n<li>Convince them of the superiority of your product versus the competition<\/li>\n<li>Tell them about the benefits<\/li>\n<li>Show them testimonials, case studies<\/li>\n<li>Answer frequently asked questions<\/li>\n<li>Build a vision for them after using your product - very important Ad!<\/li>\n<\/ul>\n<\/li>\n<li><strong>Visited the Order Page but didn\u2019t buy<\/strong> (Step 5)\n<ul>\n<li>ask them why they didn't buy yet - it will help you refine your approach later on<\/li>\n<li>implement scarcity using tools like DeadlineFunnel<\/li>\n<\/ul>\n<\/li>\n<\/ul><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Engaged with my initial videos but they did not visit any pages on my website that talks about my product (Step 2)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      &gt; Introduce solutions to their problem and your product: link to the Sales Page\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Visited the Sales Page - so they know about my product - but didn\u2019t visit the order page (step 3,4)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      &gt; Convince them of the superiority of your product versus the competition\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      &gt; Tell them about the benefits\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      &gt; Show them testimonials, case studies\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       7\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      &gt; Answer frequently asked questions\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       8\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      &gt; Build a vision for them after using your product - very important Ad!\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       9\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Visited the Order Page but didn\u2019t buy (Step 5)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       10\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      &gt; ask them why they didn't buy yet - it will help you refine your approach later on\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       11\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      &gt; implement scarcity using tools like DeadlineFunnel\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"beware-of-ads-mistakes\">\n<h2> Beware of Ads mistakes: <\/h2>\n<\/section>\n<section id=\"are-you-asking-people-to-buy-too-soon\">\n<h2> - Are you asking people to BUY too soon? <\/h2>\n<\/section>\n<section id=\"create-more-than-one-ad-preferably-34-for-each-ad-set\">\n<h2> - Create more than one ad. Preferably 3-4 for each ad set <\/h2>\n<div class=\"text-content\">\n<h5>Try the following<\/h5>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      short video (&lt;30s)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      medium video\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      long video\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Change the colors of the ad\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Test different headline variations\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Use a variety of different ad copy\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       7\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Swap out images\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       8\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Use a new call to action\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"do-you-use-videos-for-at-least-6070-of-your-ads\">\n<h2> - Do you use videos for at least 60-70% of your Ads? <\/h2>\n<\/section>\n<section id=\"do-your-ads-and-pages-look-amazing-on-mobile\">\n<h2> - Do your Ads and Pages look amazing on mobile? <\/h2>\n<div class=\"text-content\">\n<p>Use a mobile-first approach when creating Ads and pages.<\/p>\n<p>70-90% of all Ads reach and page visits will come from mobile (already do)<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"do-your-ads-look-like-ads\">\n<h2> - Do your Ads look like.. Ads? <\/h2>\n<div class=\"text-content\">\n<h5>Try unconventional ads that look like normal posts:<\/h5>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      record videos from your car\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      test portrait mode vs landscape mode\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      run live videos then turn them into ads - without editing\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      go for authenticity not perfection\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"conclusion\">\n<h2> Conclusion: <\/h2>\n<div class=\"text-content\">\n<p><strong>Do Not Try To Be Perfect!<\/strong><\/p>\n<p>Record the video ads with your phone, with your DSLR camera.<\/p>\n<p>Use a selfie stick or just your hand to hold on to the camera. Or ask a friend to record you while you talk.<\/p>\n<p>Try to make your ads look like NOT Ads at all and then people will engage with them.<\/p>\n<p>Also, ask questions in the videos, reply to comments you get, like you do on your personal profile. (I got a few sales by doing this)<\/p>\n<p>Use this <strong>Automatic Traffic with Video Ads on Facebook<\/strong> strategy if you want to<\/p>\n<ul>\n<li>Reach lots of people fast and cheap with videos<\/li>\n<li>Eliminate the risk of annoying people because your Ads will always be relevant to them<\/li>\n<li>Pay less for clicks and get a higher return on Ads Spent<\/li>\n<li>Warm prospects before selling to them<\/li>\n<\/ul><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Your details: Name Understand the Awareness Ladder: Everyone, at some point, starts at Step 0 (before they realize they have a need). They can only ever buy from Step 5\u2014when they are convinced by the proposition that the solution will address their needs. The sequence is logical. Prospects can only go up one step at [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11749,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"21","template_description":"","template_id":"l2msmJ40FbQmc9DqIztJMw","task_0":"Your details:","task_slug_0":"your-details","task_1":"Understand the Awareness Ladder:","task_slug_1":"understand-the-awareness-ladder","task_2":"'- the ladder","task_slug_2":"the-ladder","task_3":"'- the Steps (explained &amp; example)","task_slug_3":"the-steps-explained--example","task_4":"'- know your future customers","task_slug_4":"know-your-future-customers","task_5":"Setup the Automatic Traffic campaigns:","task_slug_5":"setup-the-automatic-traffic-campaigns","task_6":"'- What are your campaign goals?","task_slug_6":"what-are-your-campaign-goals","task_7":"'- the Automatic Ads main parts","task_slug_7":"the-automatic-ads-main-parts","task_8":"'-- the WHAT -trigger that will move them up the ladder","task_slug_8":"the-what-trigger-that-will-move-them-up-the-ladder","task_9":"'-- the WHO - your audience","task_slug_9":"the-who--your-audience","task_10":"'-- the WHY - the conversion you will use","task_slug_10":"the-why--the-conversion-you-will-use","task_11":"Create the Ads:","task_slug_11":"create-the-ads","task_12":"'- the prospecting campaign (step 0,1 of A.Ladder)","task_slug_12":"the-prospecting-campaign-step-01-of-aladder","task_13":"'- the retargeting campaign (step 2,3,4,5 of A. 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