{"id":11843,"date":"2017-08-23T08:39:15","date_gmt":"2017-08-23T08:39:15","guid":{"rendered":"https:\/\/www.process.st\/templates\/sales-funnel-tutorial\/"},"modified":"2024-02-28T20:45:51","modified_gmt":"2024-02-28T20:45:51","slug":"sales-funnel-tutorial","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/sales-funnel-tutorial\/","title":{"rendered":"Sales Funnel Tutorial"},"content":{"rendered":"
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Facebook Adverts: <\/h2>\n<\/section>\n
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Facebook Sales Video Script <\/h2>\n
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Part 1 - The Problem Question<\/strong><\/p>\n

Formula: Call Out + Pain Point + Question<\/strong><\/p>\n

Call Out:<\/strong> This is your audience. Something that they define themselves by, that makes them unique over anyone else. (ex: Dog Lover, Cyclist, Author, Stay-At-Home Mom)<\/p>\n

Pain Point:<\/strong> This is their #1 Struggle, Pain, or Frustration. This is easily answered by the survey results they send you!<\/p>\n

Question:<\/strong> This simply means you can lead this with a question. An example would be as follows...<\/p>\n

\u201cAre you passionate Dog Owner who\u2019s frustrated because you can\u2019t potty train your puppy?\u201d
<\/em>
\u201cAre you an Author looking to get your book in front of more people?\u201d
<\/em>
These are all questions the viewer can say YES to, and if so, they\u2019ll continue watching...<\/p>\n

The Hook!<\/strong>
A \u201chook\u201d is that thing you say that simultaneously creates curiosity and desire in your reader (or viewer). It\u2019s that unique element that differentiates you over everyone else. As a bonus, I suggest using a hook for your first 5 seconds so you compel your viewers to keep listening.<\/p>\n

Promise + Objection Removal or <\/em>\u201cHow to _______ Without ________\u201d<\/em><\/p>\n

Promise:<\/strong> What\u2019s that thing they want? What do they want to learn how to do? Master? Experience? Have?<\/em><\/p>\n

Objection Removal:<\/strong> What do they think it will COST them? I\u2019m not necessarily talking about money.
<\/em>
Time? Effort? Other pain?<\/p>\n

ex: \u201cHow to Make Better Marketing Videos without expensive or complicated equipment.\u201d<\/p>\n

...or, \u201cHow to Make Professional-Looking Marketing Videos on a Shoestring Budget.\u201d<\/p>\n

...or, \u201cAre you looking to make professional-looking marketing videos without breaking the bank or
wasting precious hours learning complicated software?\u201d<\/em><\/p>\n

Part 2: Who Am I?<\/strong><\/p>\n

After you\u2019ve hooked them, it\u2019s time to introduce yourself. The goal is to establish credibility
(why should I be listening to you?). But there\u2019s also one more vital component here: CONTEXT.
This \u201cYOU\u201d helps people understand, \u201cWhy is she even making this video? Why is she doing this?\u201d<\/p>\n

\u201cHi, I\u2019m ____(NAME)____, a ___ (AUTHORITY TITLE)____, and after years of struggling with
____(PROBLEM)_____ myself, I fnally found a better way to ___(SOLVE PROBLEM)____, and today, I
show __(MARKET)___ everywhere how they can ___(SOLUTION)____.\u201d<\/em><\/p>\n

<\/em><\/p>\n<\/p><\/div>\n

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