{"id":12263,"date":"2017-10-27T04:42:26","date_gmt":"2017-10-27T04:42:26","guid":{"rendered":"https:\/\/www.process.st\/templates\/video-series-launch-process-launchcon\/"},"modified":"2024-02-28T20:45:00","modified_gmt":"2024-02-28T20:45:00","slug":"video-series-launch-process-launchcon","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/video-series-launch-process-launchcon\/","title":{"rendered":"Video Series Launch Process (LaunchCon)"},"content":{"rendered":"
\n

The 5-Step Planning Process: <\/h2>\n
\n

Before diving in, it's crucial to begin with the 5-Step Planning Process so you have a clear picture of the entire map!  Remember! There are just 5 easy steps: Dream it, Map it, Book it, Chunk it & Do it!<\/p>\n<\/p><\/div>\n<\/section>\n

\n

Step #1: Dream It <\/h2>\n
\n

In this first step, we'll set your GOALS for your your Video Series Launch! Traditionally, we see about 3% of the subscribers who register for the video series invest in the offer.  That conversion rate is based on a premium-price point for your market. I think it's absolutely possible to increase that conversion rate, especially with a lower price point AND warmer audience.<\/p>\n

Once you identify your sales goals, you'll need to identify a few "Metrics That Matter."<\/p>\n

#1. Your Sales Goals (x3): $_________________________<\/strong><\/p>\n

#2. Total Registrants for Your Video Series: _____________________<\/strong><\/p>\n

#3. Total Facebook Ad Spend: __________________<\/strong><\/p>\n

View Your Video Series CALCULATOR here<\/a><\/strong><\/p>\n<\/p><\/div>\n<\/section>\n

\n

Step #2: Map It <\/h2>\n
\n

The 3-Part Video Series Process Map<\/p>\n<\/p><\/div>\n

\n
\n <\/a>
\n <\/figure>\n<\/p><\/div>\n
\n

The above map is the EXACT map we used in one of our Video Series Launches for Business By Design. This is the "flow" a prospect experiences through the launch.  The process starts at the upper left hand corner.<\/p>\n

Important Note:<\/strong><\/u> the above map shows Ryan Leveque's ASK METHOD in play.  At the opt in page level, there is a 2-step opt-in process that asked visitors to select which of the four options best describes them, then they are sent to a specific thank you page with a small "welcome" video.  This is an ADVANCED strategy, and not recommended for your first launch.  <\/p>\n<\/p><\/div>\n<\/section>\n

\n

Step #3: Book It <\/h2>\n
\n
\n <\/a>
\n <\/figure>\n<\/p><\/div>\n
\n

The calendar above shows a basic timeline of your launch.  The Most important dates are as follows:<\/p>\n

Video #1:<\/strong> <\/u>Goes Live on Thursday<\/p>\n

Start FB Ads:<\/strong><\/u> One Week BEFORE Video #1 Goes Live<\/p>\n

Video #2:<\/strong><\/u> Goes Live on the very next Tuesday <\/p>\n

Video #3<\/strong><\/u>: Goes Live on the very next Thursday<\/p>\n

The Cart Opens (Video #4):<\/strong><\/u> on the very next Tuesday<\/p>\n

The Cart Close\/Deadline<\/strong><\/u>: 5-7 days after cart opens<\/p>\n<\/p><\/div>\n<\/section>\n

\n

Step #4: Chunk It <\/h2>\n
\n
    \n
  • \n
    \n
    \n 1\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Pre-Launch Planning\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 2\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Opt-In Page System\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 3\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Video Series Pages\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 4\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n 3-Part Video Series\/Pre-Launch Content\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 5\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Sales Video\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 6\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Sales Page\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 7\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Promo Webinars\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 8\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Pre-Launch Email Promotion\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 9\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Cart-Open Follow-Up Emails\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 10\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Course Creation\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 11\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Members Area\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 12\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Workbooks\/Additional Materials\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 13\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Facebook Advertising\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 14\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Retargeting\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 15\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Support\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 16\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Checkout Pages\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 17\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Upsells\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 18\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Social Community\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 19\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Bonuses\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 20\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Member Onboarding\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 21\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Thank You Gifts\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 22\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Coaching Calls\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 23\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Workshop\/Event\n <\/div>\n<\/li>\n
  • \n
    \n
    \n 24\n <\/div>\n<\/p><\/div>\n
    \n
    <\/div>\n<\/p><\/div>\n
    \n Post-Launch Debrief\n <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n
    \n

    Step #5: Do It <\/h2>\n
    \n

    It's time to get working! <\/p>\n<\/p><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

    The 5-Step Planning Process: Before diving in, it's crucial to begin with the 5-Step Planning Process so you have a clear picture of the entire map!  Remember! There are just 5 easy steps: Dream it, Map it, Book it, Chunk it & Do it! Step #1: Dream It In this first step, we'll set your GOALS […]<\/p>\n","protected":false},"author":3,"featured_media":12264,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"6","template_description":"Welcome the Process for running a Video Series Launch!","template_id":"t-Nv2KsVGeQlfsC6KxdLhA","task_0":"The 5-Step Planning Process:","task_slug_0":"the-5step-planning-process","task_1":"Step #1: Dream It","task_slug_1":"step-1-dream-it","task_2":"Step #2: Map It","task_slug_2":"step-2-map-it","task_3":"Step #3: Book It","task_slug_3":"step-3-book-it","task_4":"Step #4: Chunk It","task_slug_4":"step-4-chunk-it","task_5":"Step #5: Do It","task_slug_5":"step-5-do-it","task_6":"","task_slug_6":"","task_7":"","task_slug_7":"","task_8":"","task_slug_8":"","task_9":"","task_slug_9":"","task_10":"","task_slug_10":"","task_11":"","task_slug_11":"","task_12":"","task_slug_12":"","task_13":"","task_slug_13":"","task_14":"","task_slug_14":"","task_15":"","task_slug_15":"","task_16":"","task_slug_16":"","task_17":"","task_slug_17":"","task_18":"","task_slug_18":"","task_19":"","task_slug_19":"","task_20":"","task_slug_20":"","task_21":"","task_slug_21":"","task_22":"","task_slug_22":"","task_23":"","task_slug_23":"","task_24":"","task_slug_24":"","task_25":"","task_slug_25":"","task_26":"","task_slug_26":"","task_27":"","task_slug_27":"","task_28":"","task_slug_28":"","task_29":"","task_slug_29":"","task_30":"","task_slug_30":"","task_31":"","task_slug_31":"","task_32":"","task_slug_32":"","task_33":"","task_slug_33":"","task_34":"","task_slug_34":"","task_35":"","task_slug_35":"","task_36":"","task_slug_36":"","task_37":"","task_slug_37":"","task_38":"","task_slug_38":"","task_39":"","task_slug_39":"","task_40":"","task_slug_40":"","task_41":"","task_slug_41":"","task_42":"","task_slug_42":"","task_43":"","task_slug_43":"","task_44":"","task_slug_44":"","task_45":"","task_slug_45":"","task_46":"","task_slug_46":"","task_47":"","task_slug_47":"","task_48":"","task_slug_48":"","task_49":"","task_slug_49":"","task_50":"","task_slug_50":"","task_51":"","task_slug_51":"","task_52":"","task_slug_52":"","task_53":"","task_slug_53":"","task_54":"","task_slug_54":"","task_55":"","task_slug_55":"","task_56":"","task_slug_56":"","task_57":"","task_slug_57":"","task_58":"","task_slug_58":"","task_59":"","task_slug_59":"","task_60":"","task_slug_60":"","task_61":"","task_slug_61":"","task_62":"","task_slug_62":"","task_63":"","task_slug_63":"","task_64":"","task_slug_64":"","task_65":"","task_slug_65":"","task_66":"","task_slug_66":"","task_67":"","task_slug_67":"","task_68":"","task_slug_68":"","task_69":"","task_slug_69":"","task_70":"","task_slug_70":"","task_71":"","task_slug_71":"","task_72":"","task_slug_72":"","task_73":"","task_slug_73":"","task_74":"","task_slug_74":"","task_75":"","task_slug_75":"","task_76":"","task_slug_76":"","task_77":"","task_slug_77":"","task_78":"","task_slug_78":"","task_79":"","task_slug_79":"","task_80":"","task_slug_80":"","task_81":"","task_slug_81":"","task_82":"","task_slug_82":"","task_83":"","task_slug_83":"","task_84":"","task_slug_84":"","task_85":"","task_slug_85":"","task_86":"","task_slug_86":"","task_87":"","task_slug_87":"","task_88":"","task_slug_88":"","task_89":"","task_slug_89":"","task_90":"","task_slug_90":"","task_91":"","task_slug_91":"","task_92":"","task_slug_92":"","task_93":"","task_slug_93":"","task_94":"","task_slug_94":"","task_95":"","task_slug_95":"","task_96":"","task_slug_96":"","task_97":"","task_slug_97":"","task_98":"","task_slug_98":"","task_99":"","task_slug_99":"","footnotes":""},"categories":[7,1],"tags":[],"class_list":["post-12263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miscellaneous","category-uncategorized"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/posts\/12263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/comments?post=12263"}],"version-history":[{"count":0,"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/posts\/12263\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/media\/12264"}],"wp:attachment":[{"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/media?parent=12263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/categories?post=12263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/tags?post=12263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}