{"id":12436,"date":"2017-12-03T21:54:44","date_gmt":"2017-12-03T21:54:44","guid":{"rendered":"https:\/\/www.process.st\/templates\/holiday-seo-checklist\/"},"modified":"2024-02-28T20:43:23","modified_gmt":"2024-02-28T20:43:23","slug":"holiday-seo-checklist","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/holiday-seo-checklist\/","title":{"rendered":"Holiday SEO Checklist by MarketGoo"},"content":{"rendered":"<section id=\"local\">\n<h2> Local: <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/tZLMkS3VSG2g9TkXcB9KJg.png\" alt=\"Local:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/tZLMkS3VSG2g9TkXcB9KJg.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"update-your-google-my-business-hours\">\n<h2> Update your Google My Business hours <\/h2>\n<div class=\"text-content\">\n<p>If you don't yet have a Google My Business page, <a href=\"https:\/\/www.marketgoo.com\/blog\/2016\/10\/26\/what-is-google-my-business-page\/\" rel=\"nofollow noopener\" target=\"_blank\">read this and create one<\/a>.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><span>If you schedule special hours for an&nbsp;<\/span><a href=\"https:\/\/support.google.com\/business\/answer\/6333474\" rel=\"nofollow\">official holiday<\/a><span>, users will be told that those hours are scheduled specifically for the holiday. If you don't provide special hours for these days on Google My Business, users on Maps and Search will be warned that the location's hours may differ on designated holidays.<\/span><\/p>\n<p><span>Set special hours on your Google My Business page by <a href=\"https:\/\/business.google.com\" rel=\"nofollow noopener\" target=\"_blank\">signing into Google My Business<\/a>&nbsp;and following these instructions:<\/span><\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/qtqzeUhBcLu9qDfu4bdESw.jpg\" alt=\"Update your Google My Business hours\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/qtqzeUhBcLu9qDfu4bdESw.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      For a single location: From&nbsp;card view, choose the listing you\u2019d like to set special hours for and click&nbsp;Manage location. If you\u2019re viewing your locations as a list instead of cards, switch to card view by clicking the cards icon&nbsp;&nbsp;on the right side above your locations. Click&nbsp;Info&nbsp;from the menu on the left side of the page.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      For multiple locations: From&nbsp;list view, select the locations you\u2019d like to set special hours for. If you\u2019re viewing your locations as cards instead of a list, switch to list view by clicking the list icon&nbsp;&nbsp;on the right side above your locations.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Click the pencil icon&nbsp;&nbsp;in the top-right corner of the page.&nbsp;\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Click the&nbsp;&quot;Special hours&quot;&nbsp;section.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Click&nbsp;&quot;Confirm hours&quot;&nbsp;next to an upcoming holiday. Or click&nbsp;&quot;Add new date&quot;&nbsp;to choose a different date.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Enter the opening and closing times for that day.&nbsp;\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       7\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Slide the circle to \u201cClosed\u201d to indicate that the location is closed all day.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       8\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      If you're open 24 hours,&nbsp;click&nbsp;Opens at&nbsp;and select&nbsp;24 hours&nbsp;from the dropdown menu that appears.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       9\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      If you enter closing hours past midnight, make sure to&nbsp;set them properly.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       10\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      &nbsp;When you\u2019ve finished entering all of your special hours, click&nbsp;Apply.&nbsp;Your special hours will appear to customers on Google only for the designated days.\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"update-name-address-and-phone-across-all-listings\">\n<h2> Update Name, Address and Phone across ALL listings <\/h2>\n<div class=\"text-content\">\n<p><span>It's extremely important that your Business Name, Address and Phone number is accurate and updated across all listings:<\/span><\/p>\n<ul>\n<li><a href=\"http:\/\/business.google.com\" rel=\"nofollow noopener\" target=\"_blank\">Google My Business<\/a><\/li>\n<li><a href=\"http:\/\/www.yelp.com\" rel=\"nofollow noopener\" target=\"_blank\">Yelp<\/a><\/li>\n<li><a href=\"http:\/\/www.yp.com\" rel=\"nofollow noopener\" target=\"_blank\">YellowPages<\/a><\/li>\n<li><a href=\"https:\/\/www.angieslist.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Angie's List<\/a><\/li>\n<li>Your local trade association or chamber of commerce website<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"social\">\n<h2> Social: <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/jlpCpCWP6njDRTq7h-ZGRA.png\" alt=\"Social:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/jlpCpCWP6njDRTq7h-ZGRA.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"run-a-contest\">\n<h2> Run a Contest <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/getr_sPvxW3RhJx-FLNIhg.png\" alt=\"Run a Contest\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/getr_sPvxW3RhJx-FLNIhg.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><span>This is a surefire way to get people visiting your store. <\/span><\/p>\n<ul>\n<li><span><strong>Photo contests<\/strong> work well on Instagram and Facebook, and you can allow people to get creative by setting a theme (costume photos, awkward family photos\/blunder year Christmas photos, etc)<\/span><\/li>\n<li><strong>Fill in the blanks<\/strong> get great engagement on Facebook and are probably the easiest to set up, because you can just pin it as a status update on your page. Ideas include: &quot;All I want for Christmas is ______ .&quot; ; &quot;I realized the truth about Santa when ______ .&quot; ; &quot;My family's weird Christmas tradition is _____ .&quot;<\/li>\n<li><span><strong>Multi-day giveaways<\/strong>, where you give out prizes every day for a certain period (&quot;12 Days of Christmas&quot;) often get the best&nbsp;<\/span><a href=\"https:\/\/www.postplanner.com\/5-fan-page-posts-to-increase-facebook-engagement-overnight\/\" rel=\"nofollow noopener\" target=\"_blank\">engagement on Facebook<\/a><span>&nbsp;because fans come back again and again to enter.<\/span><\/li>\n<\/ul><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Photo Contest\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Fill in the Blank\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Multi-day giveaways\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"run-a-hashtag-campaign\">\n<h2> Run a Hashtag Campaign <\/h2>\n<div class=\"text-content\">\n<p><a href=\"https:\/\/later.com\/blog\/branded-instagram-hashtag-guide\/\" rel=\"nofollow\">Branded Instagram hashtags<\/a><span>&nbsp;are a great way to help spread the word about your business, find content created about you by your followers, and, of course, promote holiday campaigns! <\/span><\/p>\n<p><span>A <strong>branded hashtag<\/strong> is a hashtag that\u2019s unique to your business. It can be as simple as your company name, tagline, or the name of one of your products or campaigns. Or it can be a hashtag that has nothing to do with your brand name, but is linked to your brand identity.&nbsp;<\/span><\/p>\n<p><span>Examples: <\/span><\/p>\n<ul>\n<li><span><strong>Calvin Klein<\/strong>: #MyCalvins<\/span><\/li>\n<li><span><strong>Sephora<\/strong>: #SephoraHaul<\/span><\/li>\n<li><span><strong>The Grommet:<\/strong> #AmericanMade #MadeInUSA #TheGrommet<\/span><\/li>\n<li><span><strong>Royal Oak Whiskey:<\/strong> #WithRoyalOak #whiskeylovers<\/span><\/li>\n<li><span><strong>Amazon:&nbsp;#PrimePet <\/strong>(for Amazon-related media featuring pets)<\/span><\/li>\n<\/ul><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/t4MrJsPd8rCy1J9mbRFPWA.png\" alt=\"Run a Hashtag Campaign\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/t4MrJsPd8rCy1J9mbRFPWA.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"offer-exclusive-discounts\">\n<h2> Offer exclusive discounts <\/h2>\n<div class=\"text-content\">\n<p>If you offer exclusive discounts to those who follow you on social media, you'll get higher engagement and be able to attract those people who are looking for some discount holiday shopping.&nbsp;<\/p>\n<p>See some examples below:<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/mdAld0mGyL0hNNdYGIxHuA.png\" alt=\"Exclusive discount codes for an event.\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/mdAld0mGyL0hNNdYGIxHuA.png\" \/> <\/a><figcaption>\n     Exclusive discount codes for an event.<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/u7X3JPZhLe8dNoaLv2JJhQ.jpg\" alt=\"GrubHub requires followers to create some content of their own in order to receive a freebie.\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/u7X3JPZhLe8dNoaLv2JJhQ.jpg\" \/> <\/a><figcaption>\n     GrubHub requires followers to create some content of their own in order to receive a freebie.<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"tracking\">\n<h2> Tracking: <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/q47k0UtA13WWsYCbc-xPig.png\" alt=\"Tracking:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/q47k0UtA13WWsYCbc-xPig.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"add-your-site-to-google-search-console\">\n<h2> Add your site to Google Search Console <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/nc2CULQoDL43vZli-plBOQ.png\" alt=\"Add your site to Google Search Console\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/nc2CULQoDL43vZli-plBOQ.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>If you<strong> add your site to <a href=\"https:\/\/www.google.com\/webmasters\/tools\/home?hl=en\" rel=\"nofollow noopener\" target=\"_blank\">Google Search Console<\/a><\/strong>, they will provide you with data such as what people are searching for in order to land on your website, you can see traffic numbers and what channels (social, e-mail, etc) are giving you the most visitors, among many other things!<\/p>\n<p>See more about why it's important and <a href=\"https:\/\/www.marketgoo.com\/blog\/2017\/01\/25\/how-to-search-console\/\" rel=\"nofollow noopener\" target=\"_blank\">how to get started here<\/a>.&nbsp;<\/p>\n<p>You can also install&nbsp;<a href=\"http:\/\/www.bing.com\/toolbox\/webmaster\/\" rel=\"nofollow noopener\" target=\"_blank\">Bing Webmaster Tools<\/a>.<\/p>\n<p><strong>Installing a web analytics tool<\/strong> (like&nbsp;<a href=\"http:\/\/www.google.com\/analytics\/\" rel=\"nofollow noopener\" target=\"_blank\">Google Analytics<\/a>) is also critical for recording and measuring website performance and conversion rates.<\/p>\n<p>Google Analytics even has a handy feature for&nbsp;<a href=\"https:\/\/support.google.com\/analytics\/answer\/1012040?hl=en\" rel=\"nofollow noopener\" target=\"_blank\">setting up goals<\/a>&nbsp;to track how much each conversion is worth for your business.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"consider-heatmap-testing\">\n<h2> Consider heatmap testing <\/h2>\n<div class=\"text-content\">\n<p><strong>Consider doing heatmap testing<\/strong> on your site; you can see where people click the most, and you can use that data to improve your pages for the next holiday season.<\/p>\n<p>This is one<strong> for the more traffic heavy sites<\/strong>, but if you want to really see what users are doing on your website, you can use a heatmap tracking tool like <a href=\"http:\/\/www.crazyegg.com\/\" rel=\"nofollow noopener\" target=\"_blank\">CrazyEgg<\/a>.<\/p>\n<p>If you just want to try it out and aren't looking to spend on a feature like this, use <a href=\"https:\/\/heatmap.me\/\" rel=\"nofollow noopener\" target=\"_blank\">Heatmap<\/a>.<\/p>\n<p>If you already have Google Analytics for your website (and use the Chrome browser), then you can go an even easier route and just get the <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/page-analytics-by-google\/fnbdnhhicmebfgdgglcdacdapkcihcoh\" rel=\"nofollow noopener\" target=\"_blank\">Page Analytics add-on for Chrome<\/a>.<\/p>\n<p><a href=\"https:\/\/www.marketgoo.com\/blog\/2015\/12\/06\/heatmapping-customer-analytics-tools-smbs\/\" rel=\"nofollow noopener\" target=\"_blank\">Read this for more info on heatmapping<\/a>.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/b6bcc07a-561b-4391-9cbb-23c91fb4c7b5.jpg\" alt=\"Consider heatmap testing\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/b6bcc07a-561b-4391-9cbb-23c91fb4c7b5.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"keywords\">\n<h2> Keywords: <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/kva3hauyUSujf3FO2WZInQ.png\" alt=\"Keywords:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/kva3hauyUSujf3FO2WZInQ.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"identify-high-performing-content-on-your-page\">\n<h2> Identify high performing content on your page <\/h2>\n<div class=\"text-content\">\n<p>Identifying well performing content means knowing which pages and blog posts of yours attract the most visitors and even convert them.&nbsp;<\/p>\n<p>To do this, it's best to have a Google Analytics account connected to your website. If you don't have it, there are also ways you can check where your efforts are paying off:&nbsp;<\/p>\n<ul>\n<li><strong>Weebly:<\/strong> you have a dashboard where you can see your overall traffic plus your top pages.&nbsp;<\/li>\n<li><strong>WordPress<\/strong>: add the JetPack (free) plugin and you can see statistics for your entire website and each individual page and blog post.&nbsp;<\/li>\n<li><strong>Wix:<\/strong> for Wix users, it is best if you connect your Google Analytics account to your site in order to see accurate stats.&nbsp;<\/li>\n<li><strong>Shopify:<\/strong> you have an Analytics tab on your left hand menu which will tell you everything about your most popular pages and products.&nbsp;<\/li>\n<li><strong>Squarespace<\/strong>: you have an analytics panel within the Home menu that includes Popular content, traffic overview and sources and search engine queries.&nbsp;<a href=\"https:\/\/support.squarespace.com\/hc\/en-us\/articles\/206544167#toc-traffic-sources\" rel=\"nofollow\"><\/a><\/li>\n<\/ul>\n<p>Once you have a good idea of your top performing pages and content, you can hijack them. Instead of creating a brand new page, you can update your best content to include relevant information on your holiday promos, products and gift guides.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"identify-your-holiday-specific-keywords\">\n<h2> Identify your Holiday specific keywords <\/h2>\n<div class=\"text-content\">\n<p><strong>The Big Picture<\/strong><\/p>\n<p>When thinking about keywords and key-phrases, think about the bigger picture - the theme of your words and content. In short, this means creating content for visitors a every step of your sales funnel.&nbsp;<\/p>\n<p><span>There are 3 broad steps in this funnel:<\/span><\/p>\n<ol>\n<li><strong>Awareness<\/strong><span>&nbsp;\u2013 when someone first discovers your brand<\/span><\/li>\n<li><strong>Evaluation<\/strong><span>&nbsp;\u2013 when they decide to find out whether your product or service is the right fit or not<\/span><\/li>\n<li><strong>Purchase<\/strong><span>&nbsp;\u2013 when the person gathers the last bit of information they need before deciding to buy and becomes a customer.&nbsp;<\/span><\/li>\n<\/ol>\n<p><strong>What would content for each of these steps look like?<\/strong><\/p>\n<ul>\n<li><strong>Awareness and Evaluation<\/strong>\n<ul>\n<li><span><strong>Ads<\/strong> (if you're using pay-per-click search or Facebook Ads)<\/span><\/li>\n<li><span><strong>Landing Pages<\/strong> (like the dedicated landing page you can build in the next section!)<\/span><\/li>\n<li><span><strong>Website<\/strong> your website can contain banners (like the ones from <a href=\"http:\/\/hellobar.com\" rel=\"nofollow noopener\" target=\"_blank\">hellobar.com<\/a>&nbsp;) that alert visitors to Holiday specific promos and content&nbsp;<\/span><\/li>\n<li><span><strong>Checklists<\/strong> (like this one!)<\/span><\/li>\n<li><strong>E-Mails<\/strong><span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Convert<\/strong><\/li>\n<\/ul>\n<ul>\n<li>\n<ul>\n<li><span><strong>Social Media<\/strong>: your contests and engagement actions fit here<\/span><\/li>\n<li><span><strong>Blog Posts<\/strong> (How Tos or Christmas Gift Guides)<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span>So, now that you know within what kind of content you need to use you keywords in, how will you pick them?<\/span><\/p>\n<p><a href=\"https:\/\/trends.google.com\/trends\" rel=\"nofollow noopener\" target=\"_blank\"><span>Google Trends<\/span><\/a>&nbsp;will tell you the popularity of a search term globally or by country. You can see how around Christmas time, gift related keywords surge.&nbsp;<\/p>\n<p><span>For instance, if I had a US-based site that sold unique items that are Made in the USA, I can see that during November and December the searches for this term have increased, so I would create content around this keyword &quot;<em>Gifts Made in the USA<\/em>&quot;.&nbsp;<\/span><\/p>\n<p><span><a href=\"https:\/\/lsigraph.com\/\" rel=\"nofollow noopener\" target=\"_blank\">LSI Graph<\/a> will give you keyword ideas around a single theme, so you can cover all possible aspects of a topic in your content.&nbsp;<\/span><\/p>\n<p><span>If I sold handmade items, I could make a gift guide called &quot;Christmas Gift Ideas for my Girlfriend&quot;, and then LSI shows me that I could also include these keywords in my content:<\/span><span><\/span><\/p>\n<ul>\n<li>top 10 christmas presents for girlfriend&nbsp;<\/li>\n<li>things to get your girlfriend for her birthday<\/li>\n<li>unique christmas gifts for her<\/li>\n<li>cute xmas gifts for girlfriend<\/li>\n<li>romantic gifts for girlfriend<\/li>\n<li>creative gifts for girlfriend<\/li>\n<li>christmas present ideas for girlfriend 2017<\/li>\n<\/ul>\n<p><span>The possibilities are endless, and you can mix keywords that you already rank well for, keywords that are related to your products, and general christmas and holiday themed keywords to cover all your bases.&nbsp;<\/span><\/p>\n<p><span><strong>Don't know what keywords to pick?<\/strong> Get your <a href=\"https:\/\/www.marketgoo.com\/signup?utm_source=instapage&amp;utm_medium=checklist&amp;utm_campaign=xmasSEO\" rel=\"nofollow noopener\" target=\"_blank\">FREE 10 day trial of MarketGoo<\/a> and you can get suggested keywords from a real person as well as real-time and daily diagnostics of your site's SEO issues - and <em>how<\/em> to fix them step by step.&nbsp;<\/span><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"content\">\n<h2> Content: <\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/ly6olDlddGahfM3RZttDGw.png\" alt=\"Content:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/ly6olDlddGahfM3RZttDGw.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"create-a-dedicated-landing-page\">\n<h2> Create a dedicated Landing Page <\/h2>\n<div class=\"text-content\">\n<p><span>A landing page is any web page that a visitor can arrive at or \u201cland\u201d on. To be more specific, it usually refers to&nbsp;<\/span><strong>a standalone web page distinct from your main website<\/strong><span>&nbsp;that has been designed for a single focused objective, in this case, getting shoppers to buy from your online business or ask you for more information.&nbsp;&nbsp;<\/span><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      If you're on WordPress and don't know much about how to create a new page on your site without it looking wonky, don't waste any time and go to Instapage.com (they have a WordPress plugin) or similar solution. That way you can easily built a page on your site that looks professional.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      If you're on Weebly or Wix just add a page to your site and style it; on Squarespace just add a Cover Page and on Shopify you can use a free app called PageFly to build it: https:\/\/apps.shopify.com\/pagefly.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Include a \u201cgift guide\u201d in your top Menu where you can feature your own products classified in attractive ways, such as &quot;Gifts for Her&quot;, &quot;Gifts for your Dad&quot;, etc. Make sure there are titles and descriptions that include the holiday keywords you've picked for yourself.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Don't expect visitors to click around to determine where the pricing page is. Include all pricing within this landing page.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Include a contact form and a livechat button. You can use chatra.io or Drift.com for a free solution. That way, any visitor with a question will reach out in real time and you have an opportunity to convert them into clients!\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Include social proof: testimonials sent to you from satisfied clients or images of reviews from Yelp or Google My Business.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       7\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Include an FAQ section to answer any objections or doubts the potential customer might have. Payment methods, refund policy, shipping costs and times.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       8\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      DO include images, but also make sure they are not too low quality (grainy), or si high quality that each image is extremely heavy and slows your page down.\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/sLvuaDBnHvDbgBqsDZZE4w.png\" alt=\"Once the Holidays are over, don't delete your page - keep it relevant  by updating links, telling visitors to wait until next holiday season to see big updates, and don't include the year in your landing page URL - so it doesn't seem dated if it appears in results.\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/sLvuaDBnHvDbgBqsDZZE4w.png\" \/> <\/a><figcaption>\n     Once the Holidays are over, don't delete your page - keep it relevant by updating links, telling visitors to wait until next holiday season to see big updates, and don't include the year in your landing page URL - so it doesn't seem dated if it appears in results.<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"create-google-posts\">\n<h2> Create Google Posts <\/h2>\n<div class=\"text-content\">\n<p>You can use Google Posts to speak directly to current or potential customers in real time, for instance you can share:<\/p>\n<ul>\n<li>Current promotions and specials<\/li>\n<li>Events or happenings<\/li>\n<li>Top products and new arrivals<\/li>\n<li>New blog posts<\/li>\n<\/ul>\n<p>By using this Google feature, you can increase your chances of being included in search results.&nbsp;<\/p>\n<p><strong>Keep in mind:<\/strong><\/p>\n<ul>\n<li>Google Posts that are not designated as an event will remain live for one week<\/li>\n<li>You will get a notice on day 6 that a post will be expiring<\/li>\n<li>Multiple posts will display in a &quot;carousel&quot; with the newest post first<\/li>\n<li>Google Posts have unique URLs that can be shared on social channels including Facebook, Twitter and Google+.<\/li>\n<li>Insights are available in the Google My Business platform and include views (times your post was seen) and engagement (times a user clicked your button)<\/li>\n<\/ul>\n<h5>Media<\/h5>\n<ul>\n<li>An image is recommended but not required<\/li>\n<li>The minimum requirement for an image is 250 x 250 pixels<\/li>\n<li>The recommended dimensions for images are 750 x 750 pixels<\/li>\n<li>Animated GIFs and videos are not supported at this time<\/li>\n<\/ul>\n<h5>Content<\/h5>\n<ul>\n<li>Copy can be 100-300 words (we recommend you stick to 100)<\/li>\n<li>Events will also need an Event Title, which will appear just below the event dates and just above the post copy<\/li>\n<li>Predefined buttons are available: Learn More, Reserve, Sign Up, Buy or Get Offer<\/li>\n<li>If a button is selected, then a destination URL is required<\/li>\n<\/ul>\n<p><strong>Google Posts can be created directly in the Google My Business (GMB) platform, either on desktop or the Android and iOS apps.<\/strong><\/p>\n<p><em>If you have multiple business listings in GMB, you will need to create a post for a single location. Should you wish to have the post for all locations, you will need to create a separate Google Post for each local business listing.<\/em><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Sign in to Google My Business. If you have two or more locations, click Manage location for the location you'd like to manage.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Click Create post. Or click Posts from the menu.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      The \u201cCreate post\u201d screen will appear. Here, you\u2019ll see options to add photos, text, events, and a button to your post. Just click each field, and enter the relevant information.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Once you\u2019ve created your post, click Preview to see a preview. If it looks good, click Publish in the top right corner of the screen.\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"start-blogging\">\n<h2> Start blogging <\/h2>\n<div class=\"text-content\">\n<p>Blogs are critical components of your content strategy, and each different blog post represents a different opportunity to use one of the Holiday keywords or keyphrases you have chosen.&nbsp;<\/p>\n<p>If you haven't yet started blogging, there is a chance your posts won't achieve high levels of traffic by Christmas, but that doesn't mean you shouldn't start.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"scour-for-broken-links\">\n<h2> Scour for broken links <\/h2>\n<div class=\"text-content\">\n<p>It\u2019s one thing to proofread your content, but do yourself (and your users) a huge favour and <strong>check<\/strong> that the <strong>links<\/strong> in your website&nbsp;<strong><\/strong>both&nbsp;<strong>work<\/strong> and<strong>&nbsp;go somewhere meaningful<\/strong>.<\/p>\n<p>You can see if you have any broken links in your <a href=\"https:\/\/www.marketgoo.com\/free-website-report\" rel=\"nofollow noopener\" target=\"_blank\">Free SEO Report<\/a>, and if you want even more in depth backlink analysis you can use a tool like <a href=\"https:\/\/monitorbacklinks.com\/overview\" rel=\"nofollow noopener\" target=\"_blank\">Monitor Backlinks<\/a>.&nbsp;<\/p>\n<p><strong>Correct any broken or irrelevant links as soon as possible.<\/strong><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"perform-crossbrowser-and-mobile-checks\">\n<h2> Perform cross-browser and mobile checks <\/h2>\n<div class=\"text-content\">\n<p>Next, you should<strong> check <\/strong>that your<strong> website works in multiple browsers<\/strong>. <strong>Record<\/strong> the <strong>browsers tested<\/strong> in the <strong>form field<\/strong> below.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Chrome\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Firefox\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Internet Explorer \/ Edge\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Safari\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Mobile Safari\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Mobile Chrome\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Mobile Firefox\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"test-your-emails\">\n<h2> Test your emails <\/h2>\n<div class=\"text-content\">\n<p>If you're planning to e-mail your subscribers, clients and any leads,&nbsp;<strong>test<\/strong> that your <strong>emails<\/strong> are coming through <strong>from your various contact and signup forms<\/strong>.<\/p>\n<p>If you haven't thought about e-mailing these groups and you are sitting on e-mail addresses that have been provided to you, think about sending an inaugural e-mail blast during the holidays.<\/p>\n<p>The cardinal rule is to always provide value when you send e-mails. Don't make it all about yourself and why you want readers to buy from you. Offer them discounts, tips on holiday shopping with you and promote your most useful blog posts.&nbsp;<\/p>\n<p>If you don't have an email solution yet, below are&nbsp; 2 great solutions that have <strong>free plans<\/strong>:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.mailchimp.com\/\" rel=\"nofollow noopener\" target=\"_blank\">MailChimp<\/a><\/li>\n<li><a href=\"https:\/\/www.mailerlite.com\/invite\/25fb8b79c5395\" rel=\"nofollow noopener\" target=\"_blank\">MailerLite<\/a><\/li>\n<\/ul><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Local: Update your Google My Business hours If you don't yet have a Google My Business page, read this and create one.&nbsp; If you schedule special hours for an&nbsp;official holiday, users will be told that those hours are scheduled specifically for the holiday. If you don't provide special hours for these days on Google My [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12437,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"20","template_description":"Run this checklist to prepare your site for the Holidays!","template_id":"jeSk4ZyznDGzmPbo7OBBxQ","task_0":"Local:","task_slug_0":"local","task_1":"Update your Google My Business hours","task_slug_1":"update-your-google-my-business-hours","task_2":"Update Name, Address and Phone across ALL listings","task_slug_2":"update-name-address-and-phone-across-all-listings","task_3":"Social:","task_slug_3":"social","task_4":"Run a Contest","task_slug_4":"run-a-contest","task_5":"Run a Hashtag Campaign","task_slug_5":"run-a-hashtag-campaign","task_6":"Offer exclusive discounts","task_slug_6":"offer-exclusive-discounts","task_7":"Tracking:","task_slug_7":"tracking","task_8":"Add your site to Google Search Console","task_slug_8":"add-your-site-to-google-search-console","task_9":"Consider heatmap testing","task_slug_9":"consider-heatmap-testing","task_10":"Keywords:","task_slug_10":"keywords","task_11":"Identify high performing content on your page","task_slug_11":"identify-high-performing-content-on-your-page","task_12":"Identify your Holiday specific keywords","task_slug_12":"identify-your-holiday-specific-keywords","task_13":"Content:","task_slug_13":"content","task_14":"Create a dedicated Landing Page","task_slug_14":"create-a-dedicated-landing-page","task_15":"Create Google Posts","task_slug_15":"create-google-posts","task_16":"Start blogging","task_slug_16":"start-blogging","task_17":"Scour for broken links","task_slug_17":"scour-for-broken-links","task_18":"Perform cross-browser and mobile checks","task_slug_18":"perform-crossbrowser-and-mobile-checks","task_19":"Test your emails","task_slug_19":"test-your-emails","task_20":"Test your emails","task_slug_20":"test-your-emails","task_21":"Test your emails","task_slug_21":"test-your-emails","task_22":"Identify your Holiday specific keywords","task_slug_22":"identify-your-holiday-specific-keywords","task_23":"Technical:","task_slug_23":"technical","task_24":"Validate your code","task_slug_24":"validate-your-code","task_25":"Check page redirection","task_slug_25":"check-page-redirection","task_26":"Add the site to Google Webmaster","task_slug_26":"add-the-site-to-google-webmaster","task_27":"Technical:","task_slug_27":"technical","task_28":"Validate your code","task_slug_28":"validate-your-code","task_29":"Check page redirection","task_slug_29":"check-page-redirection","task_30":"Test your emails","task_slug_30":"test-your-emails","task_31":"Submit your site to 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