{"id":12452,"date":"2017-12-04T13:36:03","date_gmt":"2017-12-04T13:36:03","guid":{"rendered":"https:\/\/www.process.st\/templates\/marketing-training\/"},"modified":"2024-02-28T20:43:23","modified_gmt":"2024-02-28T20:43:23","slug":"marketing-training","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/marketing-training\/","title":{"rendered":"Marketing Training"},"content":{"rendered":"<section id=\"introduction\">\n<h2> Introduction: <\/h2>\n<div class=\"text-content\">\n<p>Hatch has multiple shifts which have more to do with explaining our program, than actually teaching it. &nbsp;Ex. Assemblies, school fairs, class talks, etc.<\/p>\n<p>To be elgible for these shifts, this checklist must be completed with all answers filled out to the best of your ability.<\/p>\n<p>Have fun!<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"being-a-hatch-ambassador\">\n<h2> Being a Hatch Ambassador <\/h2>\n<div class=\"text-content\">\n<h4>Being Ambassadors of the Hatch Vision<\/h4>\n<p>Hatch Canada makes coding fun for everyone. &nbsp;To be ambassadors of that vision, we must carry on by being fun - and inclusive! &nbsp;We trust you - our coaches - the \u2018soldiers on the ground\u2019 to not just understand our vision, but to convey that vision to our students, customers, parents, administrators, teachers, counsellors, etc. &nbsp;This guide is simply an addendum to your already amazing work at Hatch!<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Why do you think Hatch chooses coaches to promote our program instead of a marketing agency? <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"disabled\" class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"the-hatch-brand-and-our-competition\">\n<h2> The Hatch Brand and our Competition <\/h2>\n<div class=\"text-content\">\n<h4>The Hatch Brand<\/h4>\n<p>Hatch\u2019s brand can be summed up with a few key items of what we are:<\/p>\n<ul>\n<li><strong>Best-Practice Education: <\/strong>We use new pedagogies and learning styles best suited for today\u2019s learners: Self paced, mastery based learning.<\/li>\n<li><strong>Inclusive: <\/strong>We believe coding is inherently creative and is for everyone - not just for \u2018geeks\u2019 and \u2018nerds\u2019.<\/li>\n<li><strong>Explorers &amp; Entrepreneurs: <\/strong>Exploration and choice create a fun work environment.<\/li>\n<li><strong>Fun:<\/strong> Everyone learns better while having fun.<\/li>\n<li><strong>World-Changers:<\/strong> Coding can change the world.<\/li>\n<\/ul>\n<h4>The Competition \/ Things we aren\u2019t<\/h4>\n<p>Most competitors in our space focus on:<\/p>\n<ul>\n<li>Boot Camp Methodology: Learn HTML in 8 weeks!<\/li>\n<li>Teacher-driven classrooms: Teachers prepare the material and \u2018teach\u2019 for the majority of class.<\/li>\n<li>Block-programming: Instead of typing in lines of code, students drag and drop boxes that represent code.<\/li>\n<li>Linear classroom structure: Lesson 1, followed by Lesson 2, followed by Lesson 3, etc.<\/li>\n<li>Non-mastery approach to computer languages: 2-3 languages in a year.<\/li>\n<\/ul><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Do a Google Search and list some of our competitiors. What do we do differently? <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"disabled\" class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"the-hatchvantage\">\n<h2> The Hatchvantage <\/h2>\n<div class=\"text-content\">\n<h4>The Hatchvantage<\/h4>\n<h5>Fluency in computer languages<\/h5>\n<p>Coding can mean a lot of things. <br \/>At Hatch, we may be cutting-edge in some ways, but we\u2019re old-school when it comes to how we define coding. The Hatchvantage includes many great things, but we think that one of its standout elements is the fact that our students become fluent in computer languages. <br \/>There\u2019s no drag and drop block programming here. <br \/>So - JavaScript? Python? We\u2019re teaching our students, 7-17, the major computer languages and we have native proficiency results. Who needs a translator?<\/p>\n<h5>The platform<\/h5>\n<p>As educators we understand that methodology is an important contributor to success. We've built a proprietary learning platform that hosts 600+ projects for our students to build and customize - that\u2019s how our students learn computer languages. Every project teaches skills within the fundamentals of computer science. Students can then transfer these skills to their own, independently, created projects.<\/p>\n<h5>Access<\/h5>\n<p>Our students continue to have access to our learning platform even after they\u2019ve finished their Hatch sessions. <br \/>Access also includes ongoing project feedback and evaluation from Hatch instructors - even after they\u2019re no longer officially Hatch students.<\/p>\n<h5>Diversity<\/h5>\n<p>One of our missions, from the outset, has been to have a 50-50 split between boys and girls enrolled in our programs. The same is true for our instructors. As a result, we have had an equal number of women and men working as Hatch instructors from Day 1. <br \/>And because our students have men and women as role models, already 40% of our students are girls in what has come to be a male dominated field. At Hatch, parity is around the corner.<br \/>In addition, we make a conscious effort to have a culturally diverse workforce because we think that kids of all backgrounds need to believe that they can grow up to do amazing things.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Choose one &quot;Hatchvantage&quot; from above and explain why it might be important for a parent. <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"disabled\" class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"the-customer\">\n<h2> The Customer <\/h2>\n<div class=\"text-content\">\n<h4>The Customer<\/h4>\n<h5>The Parent<\/h5>\n<ul>\n<li>Parents who want their kids to be ready for the 21st century and have skills that will help them when they become adults.<\/li>\n<li>Parents who care about their kid\u2019s future.<\/li>\n<li>Parents who see that their kids spend a lot of time in front of a screen anyway and would like to see that time be productively spent, building and creating instead of consuming. \u201cTurning screen time into quality time.\u201d<\/li>\n<\/ul>\n<h5>The Learner<\/h5>\n<ul>\n<li>Kids who want to build video games.<\/li>\n<li>Kids who want to build apps and websites.<\/li>\n<li>Kids who are creative and want an outlet for that creativity.<\/li>\n<\/ul><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> What are some questions a parent would want answered by you about the program? <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"disabled\" class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> What are some questions a student would want answered by you about the program? <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"disabled\" class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"event-types\">\n<h2> Event Types: <\/h2>\n<\/section>\n<section id=\"festivals--fairs\">\n<h2> Festivals \/ Fairs <\/h2>\n<div class=\"text-content\">\n<p><strong>For a downloadable version of the above - visit: <a href=\"https:\/\/docs.google.com\/document\/d\/16AhWX-iKgRXGE4XIG3UuOeIAhbmfvsm_DycsVcNziYA\/edit#\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/docs.google.com\/document\/d\/16AhWX-iKgRXGE4XIG3UuOeIAhbmfvsm_DycsVcNziYA\/edit#<\/a><\/strong><\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<h5>Objective:<\/h5>\n<ul>\n<li>Get kids and parents excited about the local Hatch center \/ community<\/li>\n<li>Get as many \u201cguess how many lines of code\u201d entries possible<\/li>\n<li>Deliver as many postcards as you can (to interested parents and kids)<\/li>\n<\/ul>\n<h5>What to do - Setup:<\/h5>\n<ul>\n<li>\n<ul>\n<li>Before this event, you do need to pick up a Marketing Bin from a center. &nbsp;Pickup time is 4-8 on weekdays or 9-3:45 on Saturdays. &nbsp;The time it takes you to drive to and from the center should be documented as travel pay.<\/li>\n<li>When you arrive to the school, talk to the event planner and introduce yourself as a Hatch coach<\/li>\n<li>Ask for Wi-Fi info or set up your phone for tethering (see below for \u201cCan\u2019t access wi-fi?\u201d)<\/li>\n<li>Find your table and set up the \u2018bare-bones\u2019 table setting:\n<ul>\n<li>Place the stand-up banner behind your table<\/li>\n<li>Place two chromebooks on the table\n<ul>\n<li>Set one chromebook to: <a href=\"https:\/\/hatchcanada.com\/programs\/schools\/learning\" rel=\"nofollow\">https:\/\/hatchcanada.com\/programs\/schools\/learning<\/a><\/li>\n<li>Set the other chromebook to your account and open Hold-A-Ball<\/li>\n<\/ul>\n<\/li>\n<li>Set out any promo material relevant (postcards, pamphlets, etc.)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Put on a smile and put away your phone!<\/li>\n<\/ul>\n<h5>What to do - The Event:<\/h5>\n<ul>\n<li>Parents will approach you and ask you questions about the program - answer them \ud83d\ude42<\/li>\n<li>Show off Hold-A-Ball to any students approaching<\/li>\n<li>If you are ever stuck, take down their e-mail and send the email and question to <a href=\"mailto:schools@Hatchcanada.com\" rel=\"nofollow\">schools@Hatchcanada.com<\/a> - let them know someone will get back to them in 24 hours.<\/li>\n<\/ul>\n<h3> <\/h3>\n<h5><\/h5>\n<\/p><\/div>\n<div class=\"text-content\">\n<h5>Can\u2019t answer a general parent question?<\/h5>\n<p>Try going to <a href=\"https:\/\/hatchcanada.com\/about\/faq\" rel=\"nofollow\">https:\/\/hatchcanada.com\/about\/faq<\/a><\/p>\n<h5>Can\u2019t answer a parent question about weekly classes?<\/h5>\n<p>Try going to <a href=\"https:\/\/hatchcanada.com\/programs\/classes\" rel=\"nofollow\">https:\/\/hatchcanada.com\/programs\/classes<\/a><\/p>\n<h5>Administrative problem?<\/h5>\n<p>Call your program coordinator<\/p>\n<h5>Can\u2019t access Wi-Fi?<\/h5>\n<ul>\n<li>You may have to tether, download \u201cMy Data Manager\u201d for <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.mobidia.android.mdm&amp;hl=en\" rel=\"nofollow\">android<\/a> or <a href=\"https:\/\/itunes.apple.com\/ca\/app\/my-data-manager-track-your\/id477865384?mt=8\" rel=\"nofollow\">ios<\/a><\/li>\n<li>Use the \u201cTimer\u201d feature to start a Data stopwatch and take a screenshot when your shift is done.<\/li>\n<li>E-mail the screenshot to danielle@hatchcanada.com<\/li>\n<li>You will be paid $0.05 per MB<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"assembly\">\n<h2> Assembly <\/h2>\n<div class=\"text-content\">\n<h4>School Assemblies<\/h4>\n<h5>Objectives<\/h5>\n<ul>\n<li>Get kids excited about coding and computer languages - and how Hatch does it<\/li>\n<li>Give a meaningful experience they can remember<\/li>\n<\/ul>\n<h5>Overview<\/h5>\n<p>School Assemblies are usually 5 minute presentations to a large student body of 50-100 students. &nbsp;Coaches must be loud, excited and engaging! They are looking for a memorable experience, not a lesson in code! &nbsp;<strong>Don\u2019t be forgettable.<\/strong><\/p>\n<p><strong>Login with <a href=\"mailto:marketing@hatchcanada.com\" rel=\"nofollow noopener\" target=\"_blank\">marketing@hatchcanada.com<\/a>&nbsp;- password: hatch123 to use the projects in the attached script.<\/strong><\/p>\n<p><strong>Script Intro:<\/strong><\/p>\n<ul>\n<li>My name is ___ and I want to just start by asking 1 question: Who here owns their own personal robot?<\/li>\n<li>Who here owns their own personal robot that does exactly what they want it to do? (raise hand)<\/li>\n<li>This is my robot (points to laptop)...7\n<ul>\n<li>This robot goes by the name \u201cComputer\u201d and computer does whatever I tell it to, because I\u2019m a coder!<\/li>\n<\/ul>\n<\/li>\n<li>Raise your hand if you are a coder too.<\/li>\n<li>Actually, everyone is a coder. &nbsp;I was a student just like some of you without your hands raised - but now I know how to code. &nbsp;And I\u2019m here to make sure EVERYONE learns how to code!<\/li>\n<\/ul>\n<ul>\n<li>Today we are all going to code a project together on Hatch - but I need your help.<\/li>\n<li>We are going to choose a theme based on how loud you can be.\n<ul>\n<li>If they aren\u2019t responding - skip this section and just choose a theme<\/li>\n<li>Minecraft - yell Steve<\/li>\n<li>Pokemon - yell Pikachu<\/li>\n<li>Disney - yell Mickey<\/li>\n<li>Star Wars - yell Darth Vader<\/li>\n<\/ul>\n<\/li>\n<li>Depending on how loud - choose the appropriate project<\/li>\n<li>Here\u2019s a project I worked on before I came in today, but it\u2019s not done - maybe it needs a finishing touch. &nbsp;Can I have 3 volunteers help me?\n<ul>\n<li>Bring up 3 volunteers<\/li>\n<li>Assign them colours<\/li>\n<li>Ask them to choose numbers<\/li>\n<li>Place numbers in background line<\/li>\n<li>Repeat.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>One last things - instead of choosing a colour - what if we chose Minecraft as the background.<\/p>\n<p>Open additional projects if you have x time left<\/p>\n<ul>\n<li>Do you guys think that\u2019s cool? Do you guys want to learn how to code?<\/li>\n<li>Hatch is here to teach you how to code by letting YOU choose the project\n<ul>\n<li>Show dashboard &amp; series<\/li>\n<\/ul>\n<\/li>\n<li>Mention Program Info<\/li>\n<li>Questions?<\/li>\n<\/ul>\n<h5>Call-To-Action<\/h5>\n<ul>\n<li>Talk to your friends and parents about Hatch - in your school<\/li>\n<li>Sign up and come to our classes<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"class-talks\">\n<h2> Class Talks <\/h2>\n<div class=\"text-content\">\n<h4>Class Talks<\/h4>\n<h5>Objectives<\/h5>\n<ol>\n<li>Inform students about the upcoming school program<\/li>\n<li>Hand out registration forms<\/li>\n<\/ol>\n<h5>Overview<\/h5>\n<p>Class talks are an enrollment tool to inform students at a participating school that a Hatch program is open for registration. &nbsp;Coaches are asked to go around to classes and give a 5 minute talk on Hatch and to hand out registration forms.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"faq\">\n<h2> FAQ: <\/h2>\n<\/section>\n<section id=\"prospecting\">\n<h2> Prospecting <\/h2>\n<div class=\"text-content\">\n<h4>3.2 Prospects<\/h4>\n<p>There are four steps to attracting prospects to Hatch and keeping them engaged. &nbsp;Having a 30 second to 3 minute interaction is the most that you can expect. &nbsp;Most people will not stay longer than that at a busy event. &nbsp;Here\u2019s how Starbucks does it:<\/p>\n<p>Step 1 - <strong>Anticipate<\/strong> Are they in a rush? Do they have kids with them? etc.<\/p>\n<p>Step 2 - <strong>Connect<\/strong> - Make a moment of connection (even a genuine smile will do)<\/p>\n<p>Step 3 - <strong>Personalize<\/strong> - Don\u2019t have a pitch ready - personalize your approach, learn their name<\/p>\n<p>Step 4 - <strong>Own<\/strong> - Ending the interaction in the booth with a follow up already in place<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"standing-out\">\n<h2> Standing Out <\/h2>\n<div class=\"text-content\">\n<p><strong>To \u201csay\u201d this\u2003How should you do this?\u2003<\/strong><\/p>\n<ul>\n<li>\u201cI will take our work seriously.\u201d\u2003How should you look? - professional\u2003<\/li>\n<li>\u201cI\u2019m eager to help you.\u201d\u2003Where should you place yourself? - on edge of booth\u2003<\/li>\n<li>\u201cYou won\u2019t be outnumbered.\u201d\u2003Should you be alone or in a group? - alone\u2003<\/li>\n<li>\u201cIt\u2019s OK to approach me.\u201d\u2003How should you stand? - comfortable, open posture\u2003<\/li>\n<li>\u201cI\u2019m eager to talk with you.\u201d\u2003What expression should you have? - smile\u2003<\/li>\n<li>\u201cI\u2019m well rested and energized.\u201d\u2003Should you be eating or drinking?\u2003<\/li>\n<li>\u201cYou will have my full attention.\u201d\u2003What else should you be holding? &nbsp;Should you be holding a cell phone, papers or postcards?\u2003<\/li>\n<li>\u201cI want you to get to know me.\u201d\u2003Have a name tag on. &nbsp;Look approachable.\u2003<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"hatch-questions\">\n<h2> Hatch Questions <\/h2>\n<div class=\"text-content\">\n<ul>\n<li>Is my child too old or young?\n<ul>\n<li>Hatch is for everyone!Coding from 7 - 17 Typing from as young as 5\u2003<\/li>\n<\/ul>\n<\/li>\n<li>Is my child experienced enough\n<ul>\n<li>We take all experience levels and many first-time coders start at Hatch\u2003<\/li>\n<\/ul>\n<\/li>\n<li>Do you have girls taking the class.\n<ul>\n<li>Yes, we hire 50% girls, and usually get 30%-50% girl attendance.\u2003<\/li>\n<\/ul>\n<\/li>\n<li>Do you have space \/ availability.\u2003\n<ul>\n<li>Yes, we grow our classes and maintain a 6:1 student to teacher ratio \u2003<\/li>\n<\/ul>\n<\/li>\n<li>When does it start.\u2003\n<ul>\n<li>Check with your program coordinator - if you do not know, apologize and take down their e-mail to get back to them.<\/li>\n<\/ul>\n<\/li>\n<li>Where do I sign up\n<ul>\n<li>Hatchcanada.com\/schools<\/li>\n<\/ul>\n<\/li>\n<li>Which programming languages do you teach?\u2003\n<ul>\n<li>Hatch Prime - JavaScript and Hatch Alpha - Python\u2003<\/li>\n<\/ul>\n<\/li>\n<li>What\u2019s your ratio of students to instructors?\n<ul>\n<li>6:1\u2003<\/li>\n<\/ul>\n<\/li>\n<li>What do the students do in class\n<ul>\n<li>Prime: work on portfolio from library of 600<\/li>\n<li>Alpha: Work on very difficult programs in Python&nbsp;<\/li>\n<\/ul>\n<\/li>\n<li>How often do they come to class.\u2003\n<ul>\n<li>Weekly for 1.5 hours\u2003<\/li>\n<\/ul>\n<\/li>\n<li>Do we need to show up for every class. &nbsp;Can I make up a class. &nbsp;\u2003\n<ul>\n<li>You can always make up a class at any of our 3 centers\u2003<\/li>\n<\/ul>\n<\/li>\n<li>What will they learn.\u2003\n<ul>\n<li>Computational Thinking<\/li>\n<\/ul>\n<\/li>\n<\/ul><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Introduction: Hatch has multiple shifts which have more to do with explaining our program, than actually teaching it. &nbsp;Ex. Assemblies, school fairs, class talks, etc. To be elgible for these shifts, this checklist must be completed with all answers filled out to the best of your ability. Have fun! 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