{"id":13764,"date":"2018-04-16T23:57:21","date_gmt":"2018-04-16T23:57:21","guid":{"rendered":"https:\/\/www.process.st\/templates\/how-to-install-google-analytics-on-wordpress\/"},"modified":"2024-02-28T21:01:26","modified_gmt":"2024-02-28T21:01:26","slug":"how-to-install-google-analytics-on-wordpress","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/how-to-install-google-analytics-on-wordpress\/","title":{"rendered":"Google 2b &#8211; How to Install Google Analytics using Tag Manager"},"content":{"rendered":"<section id=\"introduction\">\n<h2> Introduction <\/h2>\n<div class=\"text-content\">\n<p><span>Once you have a Client's Website your #1 goal is to get more traffic and subscribers. Google Analytics help you make data-driven decisions by showing you the stats that matter. You can see:<\/span><\/p>\n<ul>\n<li><span><strong>Who visits the website?<\/strong><\/span><\/li>\n<li><span><strong>What do people do when they are on the website?<\/strong><\/span><\/li>\n<li><span><strong>When do people visit the website?<\/strong><\/span><\/li>\n<li><span><strong>How do people find the website?<\/strong><\/span><\/li>\n<li><span><strong>How do people interact with the content on the website?<\/strong><\/span><span><strong><\/strong><\/span><\/li>\n<\/ul><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/kk6E571vv4C5We6KOmVETw.jpg\" alt=\"Introduction\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/kk6E571vv4C5We6KOmVETw.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"step-1--login-to-mcc\">\n<h2> Step 1 - Login to MCC <\/h2>\n<div class=\"text-content\">\n<p><span>First, you need to Login to MCC account. The details can be found here:&nbsp;<a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1yX1oaVcAmj6HCcOdHficN_EhOggYuPfk09cNC1Zxxko\/edit?ts=5ac68dcd#gid=1755064643\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/docs.google.com\/spreadsheets\/d\/1yX1oaVcAmj6HCcOdHficN_EhOggYuPfk09cNC1Zxxko\/edit?ts=5ac68dcd#gid=1755064643<\/a><\/span><\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><strong>We use Google Tag Manager to install Google Analytics on a client's website.<\/strong><span><\/span><\/p>\n<p><strong>So, 1st see How to Install Google Tag Manager Tutorial.<\/strong><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"step-2--login-to-google-tag-manager--create-new-account\">\n<h2> Step 2 - Login to Google Tag Manager &amp; Create New Account <\/h2>\n<div class=\"text-content\">\n<p>Visit&nbsp;<a href=\"https:\/\/tagmanager.google.com\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/tagmanager.google.com<\/a>&nbsp;and Sign in with MCC account.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/ivRUnC6Xbs6VKeuGPe5KUg.png\" alt=\"Step 2 - Login to Google Tag Manager &amp; Create New Account\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/ivRUnC6Xbs6VKeuGPe5KUg.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>In Account Name Put Your Client's Name &amp; Set a Preferred&nbsp;Country.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/rGZbS_VHQ5j7L3iR7UhFKQ.png\" alt=\"Step 2 - Login to Google Tag Manager &amp; Create New Account\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/rGZbS_VHQ5j7L3iR7UhFKQ.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"step-3--add-container\">\n<h2> Step 3 - Add Container <\/h2>\n<div class=\"text-content\">\n<p><span>Now you need to add a container to your account. A container could be a website or an app for iOS or Android platforms. In this case, we will use the web.<\/span><\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><span>You should use your client's site\u2019s domain for the container name. You can add multiple containers for each account. Once you\u2019re done click on the create button to continue.<\/span><span><\/span><\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/kI6hltfuNDnwd_KeNllBcQ.png\" alt=\"Step 3 - Add Container\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/kI6hltfuNDnwd_KeNllBcQ.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><span>Google Tag Manager will now create your account with the container, and you will see your container dashboard. It would look something like this:<\/span><\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/ngFLqBOcEWnxR3hnVktJYw.png\" alt=\"Step 3 - Add Container\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/ngFLqBOcEWnxR3hnVktJYw.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"step-4--add-a-new-tag\">\n<h2> Step 4 - Add a New Tag <\/h2>\n<div class=\"text-content\">\n<p><span>Now your Google Tag Manager account is ready, so the next step is to add a new tag. You can do this by clicking on create a new tag.<\/span><\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<ol>\n<li>Select &quot;Tag Configuration&quot; and<\/li>\n<li>&quot;Google Analytics - Universal Analytics&quot; from the options.<\/li>\n<\/ol><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/myFmWEKe0Y-DWzWaLlJAaQ.png\" alt=\"Step 4 - Add a New Tag\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/myFmWEKe0Y-DWzWaLlJAaQ.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>than confirm Track Type as &quot;Page View&quot; and &quot;New Variable&quot; for Google Analytics Settings.<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>After we set Variable type as &quot;Google Analytics Settings&quot; you will be asked for Tracking ID. <br \/>We will get it in the next step.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/sL2tuNMqzHs4NLzX3ThHcA.jpg\" alt=\"\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/sL2tuNMqzHs4NLzX3ThHcA.jpg\" \/> <\/a><figcaption>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"step-5--save-a-tracking-id\">\n<h2> Step 5 - Save a Tracking ID <\/h2>\n<div class=\"text-content\">\n<p><span>You may be asked to provide your analytics tracking ID.<\/span><\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/lny8-b2ucaGzbMsvaVhIpQ.jpg\" alt=\"Step 5 - Save a Tracking ID\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/lny8-b2ucaGzbMsvaVhIpQ.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><span>This tracking ID is a special code that allows Google to identify your site. You can obtain this ID by visiting <a href=\"http:\/\/analytics.google.com\/analytics\" rel=\"nofollow noopener\" target=\"_blank\">analytics.google.com\/analytics<\/a>&nbsp;and logging into MCC Account, then&nbsp;Click on the Admin Tab.<\/span><\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/qVTm63p9SsE7ZpYX5f9BGQ.png\" alt=\"Admin button\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/qVTm63p9SsE7ZpYX5f9BGQ.png\" \/> <\/a><figcaption>\n     Admin button<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>If the account was not setup yet, Click on <strong>Create Account<\/strong>.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/vK315irdrM9xBiRKO-lF8w.png\" alt=\"Step 5 - Save a Tracking ID\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/vK315irdrM9xBiRKO-lF8w.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Fill in all the Details and Click <em><strong>Get Tracking ID<\/strong><\/em><\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/kVJIMxSShYgJwr8ED0NHcw.png\" alt=\"Step 5 - Save a Tracking ID\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/kVJIMxSShYgJwr8ED0NHcw.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Click&nbsp;<em><strong>I Accept<\/strong><\/em><\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Copy the whole Tracking ID<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/vEfrZmefC0oCKViNs0pLGg.png\" alt=\"Step 5 - Save a Tracking ID\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/vEfrZmefC0oCKViNs0pLGg.png\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>And finally paste it into the <span>analytics <\/span>&quot;<span>tracking ID&quot;.<\/span><\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/lLiJmpEZE1cxSiYtUxlNVA.jpg\" alt=\"Step 5 - Save a Tracking ID\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/lLiJmpEZE1cxSiYtUxlNVA.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><strong>SAVE<\/strong> your Variable<\/p>\n<p>Add Trigger &quot;<strong>All Pages<\/strong>&quot;.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/u3f0AkIVNG1PvjYkvIRFHw.jpg\" alt=\"Step 5 - Save a Tracking ID\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/u3f0AkIVNG1PvjYkvIRFHw.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><span style=\"text-decoration: underline;\"><strong>SAVE<\/strong> your Tag<\/span><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"step-6--publish-the-container\">\n<h2> Step 6 - Publish the Container <\/h2>\n<div class=\"text-content\">\n<p>With the <span style=\"color: #00b4a6;\"><strong>correct<\/strong><\/span> page selected hit the <strong>SUBMIT<\/strong> button.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/l1SBnF8L-g0OkMtq3qNEHw.jpg\" alt=\"Step 6 - Publish the Container\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/l1SBnF8L-g0OkMtq3qNEHw.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Give the version appropriate name like &quot;Google Analytics&quot; and hit <strong>PUBLISH.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/l9gmIvTuJ2lbZngGp2ZFWQ.jpg\" alt=\"Step 6 - Publish the Container\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/l9gmIvTuJ2lbZngGp2ZFWQ.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>That is it!&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"finish\">\n<h2> Finish <\/h2>\n<div class=\"text-content\">\n<p style=\"text-align: center;\"><strong>Give Yourself a Pat on the Back.<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>You're Done!!<\/strong><\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/oP0ipx9r3xoCfGfOY9pBjQ.jpg\" alt=\"Finish\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/oP0ipx9r3xoCfGfOY9pBjQ.jpg\" \/> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Introduction Once you have a Client's Website your #1 goal is to get more traffic and subscribers. Google Analytics help you make data-driven decisions by showing you the stats that matter. You can see: Who visits the website? What do people do when they are on the website? When do people visit the website? How [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13765,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"8","template_description":"Run this checklist to onboard a client for a marketing agency","template_id":"ki0paPINCLhZHSlxFOdHsA","task_0":"Introduction","task_slug_0":"introduction","task_1":"Step 1 - Login to MCC","task_slug_1":"step-1--login-to-mcc","task_2":"Step 2 - Login to Google Tag Manager &amp; Create New Account","task_slug_2":"step-2--login-to-google-tag-manager--create-new-account","task_3":"Step 3 - Add Container","task_slug_3":"step-3--add-container","task_4":"Step 4 - Add a New Tag","task_slug_4":"step-4--add-a-new-tag","task_5":"Step 5 - Save a Tracking ID","task_slug_5":"step-5--save-a-tracking-id","task_6":"Step 6 - Publish the Container","task_slug_6":"step-6--publish-the-container","task_7":"Finish","task_slug_7":"finish","task_8":"Finish","task_slug_8":"finish","task_9":"","task_slug_9":"","task_10":"","task_slug_10":"","task_11":"","task_slug_11":"","task_12":"","task_slug_12":"","task_13":"","task_slug_13":"","task_14":"","task_slug_14":"","task_15":"","task_slug_15":"","task_16":"","task_slug_16":"","task_17":"","task_slug_17":"","task_18":"","task_slug_18":"","task_19":"","task_slug_19":"","task_20":"","task_slug_20":"","task_21":"","task_slug_21":"","task_22":"","task_slug_22":"","task_23":"","task_slug_23":"","task_24":"","task_slug_24":"","task_25":"","task_slug_25":"","task_26":"","task_slug_26":"","task_27":"","task_slug_27":"","task_28":"","task_slug_28":"","task_29":"","task_slug_29":"","task_30":"","task_slug_30":"","task_31":"","task_slug_31":"","task_32":"","task_slug_32":"","task_33":"","task_slug_33":"","task_34":"","task_slug_34":"","task_35":"","task_slug_35":"","task_36":"","task_slug_36":"","task_37":"","task_slug_37":"","task_38":"","task_slug_38":"","task_39":"","task_slug_39":"","task_40":"","task_slug_40":"","task_41":"","task_slug_41":"","task_42":"","task_slug_42":"","task_43":"","task_slug_43":"","task_44":"","task_slug_44":"","task_45":"","task_slug_45":"","task_46":"","task_slug_46":"","task_47":"","task_slug_47":"","task_48":"","task_slug_48":"","task_49":"","task_slug_49":"","task_50":"","task_slug_50":"","task_51":"","task_slug_51":"","task_52":"","task_slug_52":"","task_53":"","task_slug_53":"","task_54":"","task_slug_54":"","task_55":"","task_slug_55":"","task_56":"","task_slug_56":"","task_57":"","task_slug_57":"","task_58":"","task_slug_58":"","task_59":"","task_slug_59":"","task_60":"","task_slug_60":"","task_61":"","task_slug_61":"","task_62":"","task_slug_62":"","task_63":"","task_slug_63":"","task_64":"","task_slug_64":"","task_65":"","task_slug_65":"","task_66":"","task_slug_66":"","task_67":"","task_slug_67":"","task_68":"","task_slug_68":"","task_69":"","task_slug_69":"","task_70":"","task_slug_70":"","task_71":"","task_slug_71":"","task_72":"","task_slug_72":"","task_73":"","task_slug_73":"","task_74":"","task_slug_74":"","task_75":"","task_slug_75":"","task_76":"","task_slug_76":"","task_77":"","task_slug_77":"","task_78":"","task_slug_78":"","task_79":"","task_slug_79":"","task_80":"","task_slug_80":"","task_81":"","task_slug_81":"","task_82":"","task_slug_82":"","task_83":"","task_slug_83":"","task_84":"","task_slug_84":"","task_85":"","task_slug_85":"","task_86":"","task_slug_86":"","task_87":"","task_slug_87":"","task_88":"","task_slug_88":"","task_89":"","task_slug_89":"","task_90":"","task_slug_90":"","task_91":"","task_slug_91":"","task_92":"","task_slug_92":"","task_93":"","task_slug_93":"","task_94":"","task_slug_94":"","task_95":"","task_slug_95":"","task_96":"","task_slug_96":"","task_97":"","task_slug_97":"","task_98":"","task_slug_98":"","task_99":"","task_slug_99":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-13764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miscellaneous"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/posts\/13764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/comments?post=13764"}],"version-history":[{"count":0,"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/posts\/13764\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/media\/13765"}],"wp:attachment":[{"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/media?parent=13764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/categories?post=13764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/tags?post=13764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}