{"id":14931,"date":"2018-09-26T18:11:37","date_gmt":"2018-09-26T18:11:37","guid":{"rendered":"https:\/\/www.process.st\/templates\/technical-seo-audit\/"},"modified":"2024-02-28T21:41:27","modified_gmt":"2024-02-28T21:41:27","slug":"technical-seo-audit","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/technical-seo-audit\/","title":{"rendered":"Technical SEO Audit"},"content":{"rendered":"<section id=\"introduction\">\n<h2>Introduction:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/r43T_T91lcosMP_w7ttPrQ.png\" alt=\"Introduction:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/r43T_T91lcosMP_w7ttPrQ.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><span>When it comes to how a website performs, one of the best, if not the best way to get a solid understanding of what is going on under the hood is to <strong>run a good technical SEO audit.<\/strong><\/span><\/p>\n<p><span>A comprehensive audit will show what's working and what's not, and ultimately give all of the information required to identify the weaknesses in the current strategy and plan ahead to improve overall performance.<\/span><\/p>\n<p>However, there is a lot to cover when it comes to a full SEO audit. That's exactly why this checklist exists - it's <strong>designed to be run as a <a href=\"https:\/\/www.process.st\/interactive-processes-vs-automated-processes\/\" rel=\"nofollow\">repetitive&nbsp;process<\/a><\/strong>, and it'll definitely make your life easier in the long run if you're running regular SEO audits.<\/p>\n<p>Let's get started with the checklist!<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"preaudit\">\n<h2>Pre-audit:<\/h2>\n<\/section>\n<section id=\"make-some-basic-preparations\">\n<h2>Make some basic preparations<\/h2>\n<div class=\"text-content\">\n<p>First of all, you need to record some basic identifying information about the domain and some simple questions about how SEO is being conducted.<\/p>\n<p>Just<strong> fill out the form fields<\/strong> and proceed to the next task.<\/p>\n<\/p><\/div>\n<div class=\"date-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Date of this audit <\/label> <\/p>\n<div class=\"date-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Domain name <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Brand name <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Location of server <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> How is the website currently generating leads? <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Does the website regularly produce content? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"traffic-analysis\">\n<h2>Traffic analysis:<\/h2>\n<\/section>\n<section id=\"check-search-volume\">\n<h2>Check search volume<\/h2>\n<div class=\"text-content\">\n<p><span>You can <strong>use a free tool like&nbsp;<\/strong><\/span><strong><a href=\"https:\/\/www.semrush.com\/\" rel=\"nofollow noopener\" target=\"_blank\">SEMRush<\/a><\/strong><span><strong>&nbsp;to check the search volume of your domain.<\/strong> Be sure to check the root domain (e.g. \"google.com\" as opposed to \"google.com\/search\").<\/span><\/p>\n<p><span>You'll be able to see graphs and charts clearly presenting various metrics including organic traffic, search volume, keywords and competitors.<\/span><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Look at recent search volume\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Look at historical search volume\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> What is the current organic search traffic monthly <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> What direction is the search volume trending? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"check-keywords\">\n<h2>Check keywords<\/h2>\n<div class=\"text-content\">\n<p>Keywords should be optimized for each page, but the keyword ranking for the root domain is one of the most important metrics in a technical SEO audit.<\/p>\n<p>Using the <a href=\"http:\/\/www.copyproblogger.com\/how-to-use-semrush-toolkit\/\" rel=\"nofollow noopener\" target=\"_blank\">SEMRush<\/a> tool from the previous task, <strong>check the top keywords for your domain and record your findings in the form fields below.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> What is the current top organic keyword? <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> What is the current second highest ranking organic keyword? <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> What is the current third highest ranking organic keyword? <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"check-competitor-traffic\">\n<h2>Check competitor traffic<\/h2>\n<div class=\"text-content\">\n<p>There are a lot of free and paid tools available to view keyword ranking and competitor traffic for an SEO audit, but we're sticking with SERMRush for the convenience of having a free tool that offers a variety of different analysis options that we can tweak to get a good look at the overall performance of a domain's SEO.<\/p>\n<p>Scroll to the \"Main Organic Competitors\" section to see live updated metrics.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/kSNr01OlPu5WzCT-QdFH2g.png\" alt=\"Check competitor traffic\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/kSNr01OlPu5WzCT-QdFH2g.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Click on \"View full report\"\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check and compare against competitor graphs\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Who is the primary competitor? <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> How is the domain ranking compared to its competitors? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"search-engine-results-page-serp-presence\">\n<h2>Search Engine Results Page (SERP) presence:<\/h2>\n<\/section>\n<section id=\"check-page-ranking\">\n<h2>Check page ranking<\/h2>\n<div class=\"text-content\">\n<p><strong>Search the root domain in a number of different search engines<\/strong> to build a more consistent picture of how the domain ranks.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Search all major search engines for your brand name\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Search all major search engines for your brand name + your location\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Search all major search engines for your root domain\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> For which search engines did the domain appear as the first result? <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> How many pages appear in the results for a root domain search? <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Are there any links to the domain on the first page of results for a brand search? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Provide additional observations on page ranking <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"check-for-serp-features\">\n<h2>Check for SERP features<\/h2>\n<div class=\"text-content\">\n<p><span>SERP features are special results that Google shows based on a variety of different qualifiers, some of which you have control over, others you have very little control over.<\/span><\/p>\n<p>There are four main groupings of SERP features. Here are the two which offer the highest degree of control:<\/p>\n<ol>\n<li><strong>Rich Snippets<\/strong>&nbsp;these add an additional layer of information to a result, like a star rating, publication date or a review aggregation rating.<\/li>\n<li><strong>Paid Results<\/strong>&nbsp;- these are paid, as you might imagine, by bidding on keywords (with a service like AdWords)<\/li>\n<\/ol>\n<p>The remaining two are more determined by Google's algorithms and depend less on factors like microdata formatting, and are typically more difficult to access:<\/p>\n<ol>\n<li><strong>Universal Results<\/strong>&nbsp;appear alongside organic results, such as images or featured snippets.<\/li>\n<li><strong>Knowledge Graphs&nbsp;<\/strong>include data that appears in panels or graphs like stock value, celebrity information or weather reports.<\/li>\n<\/ol><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Perform brand name searches and check for SERP features\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Perform root domain searches and check for SERP features\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"multi-choice-content form-field-content\">\n<div class=\"form-group\">\n   <label> What SERP features appeared for the brand name search? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"\">Multiple options can be selected from this list<\/option><\/select>\n  <\/div>\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Paragraph (Featured Snippet)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Bulleted list (Featured Snippet)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Numbered list (Featured Snippet)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Table (Featured Snippet)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Video (Featured Snippet)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Rich Snippet\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       7\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Rich Card\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       8\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Knowledge Graph\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       9\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Knowledge Panel\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       10\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Local Pack\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       11\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Image Pack\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       12\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Site Links\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       13\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Twitter\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       14\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      News Box\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       15\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Adwords Top (paid)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       16\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Adwords Bottom (paid)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       17\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      (Untitled Option)\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"multi-choice-content form-field-content\">\n<div class=\"form-group\">\n   <label> What SERP features appeared for the domain name search? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"\">Multiple options can be selected from this list<\/option><\/select>\n  <\/div>\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Paragraph (Featured Snippet)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Bulleted list (Featured Snippet)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Numbered list (Featured Snippet)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Table (Featured Snippet)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Video (Featured Snippet)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Rich Snippet\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       7\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Rich Card\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       8\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Knowledge Graph\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       9\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Knowledge Panel\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       10\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Local Pack\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       11\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Image Pack\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       12\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Site Links\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       13\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Twitter\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       14\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      News Box\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       15\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Adwords Top (paid)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       16\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Adwords Bottom (paid)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       17\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      (Untitled Option)\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"check-for-negative-serp-listings\">\n<h2>Check for negative SERP listings<\/h2>\n<div class=\"text-content\">\n<p>Sometimes search results can highlight negative reviews or feedback for a particular domain, and obviously, this is can be damaging to the brand's reputation.<\/p>\n<p>This task is primarily concerned with producing an additional field of data for a final SEO report, so just <strong>check the SERP listings for the domain and brand and report your findings in the form field below.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Perform a root domain search in all major search engines\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Perform a brand name search in all major search engines\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Are any of the search listings negatively affecting the brand's reputation? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"technical-factors\">\n<h2>Technical factors:<\/h2>\n<\/section>\n<section id=\"check-robotstxt\">\n<h2>Check robots.txt<\/h2>\n<div class=\"text-content\">\n<p><span>Robots.txt provides instructions for web robots - also aptly known as web <em>crawers, spiders,<\/em> or&nbsp;<em>wanderers.&nbsp;<\/em>These so-called robots are simply programs that automatically perform web searches and record information databases about web content, and robots.txt is used to allow or disallow them from accessing certain parts of a website.<\/span><\/p>\n<p>It's important that <strong>robots.txt is configured correctly<\/strong> to ensure that nothing is being blocked unintentionally; the <strong>sub-tasks below<\/strong> will guide you through all the considerations necessary for robots.txt to be optimized for SEO.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check that robots.txt exists\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check that robots.txt is not blocking any content it shouldn't be\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check that robots.txt is being used properly\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check that robots.txt does not contain information that could be exploited\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"check-the-domain-has-https-security-encryption\">\n<h2>Check the domain has HTTPS security encryption<\/h2>\n<div class=\"text-content\">\n<p><a href=\"https:\/\/neilpatel.com\/blog\/does-a-ssl-certificate-affect-your-seo-a-data-driven-answer\/\" rel=\"nofollow\">Data has shown<\/a> that HTTPS encryption is an important part of a domain's search ranking performance, so it's crucial that it be set up as soon as possible.<\/p>\n<p>Whether it's already active or not, <strong>record your findings in the form field below<\/strong> and proceed.<\/p>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Does the domain have HTTPS encryption? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"set-up-https-security-encryption\">\n<h2>Set up HTTPS security encryption<\/h2>\n<div class=\"text-content\">\n<p><span>Domains not using HTTPS encryption will almost certainly be negatively hit in their search rankings.<\/span><\/p>\n<p>The <strong>process for enabling HTTPS on a domain<\/strong> is as follows:<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Acquire (usually purchase) an SSL certificate and a dedicated IP address\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Install and properly configure the SSL certificate on your web server machine\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Perform a site backup, to be safe\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Manually change any interal links from HTTP to HTTPS\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Update all website frameworks and dependencies for HTTPS support\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Manually change any external links from HTTP to HTTPS\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       7\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Update all htaccess applications for HTTPS support\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       8\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Update Content Delivery Network configuration for HTTPS support\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       9\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Manually update all canonical tags to HTTPS\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       10\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Update all email links\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       11\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Update any paid search links\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       12\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Configure Google Analytics with the new HTTPS URL\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"check-canonical-legitimacy\">\n<h2>Check canonical legitimacy<\/h2>\n<div class=\"text-content\">\n<p><span>There are many ways to reach a single URL, and canonicalization, or \"canonical legitimacy\" is one way to make sure all search engines are being redirected to the correct location.<\/span><\/p>\n<p><span>This process depends on using HTML tags to talk to search engines crawling a particular domain and direct them to a \"master\" URL, solving problems relating to duplicate content appearing on more than one URL.<\/span><span><\/span><\/p>\n<p><span>You can <strong>use the free <a href=\"https:\/\/moz.com\/products\/pro\/seo-toolbar\" rel=\"nofollow\">MozBar<\/a> tool from Moz<\/strong> or just <strong>look at the page's HTML code<\/strong> to check whether canonical tags exist for that specific page.<\/span><\/p>\n<p><strong>Make the following checks<\/strong> and confirm them by marking the sub-tasks and <strong>completing the form fields below.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check http:\/\/domain.com for canonical tags\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check https:\/\/domain.com for canonical tags\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check http:\/\/www.domain.com for canonical tags\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check https:\/\/www.domain.com for canonical tags\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check http:\/\/domain.com\/index.htm for canonical tags\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check https:\/\/domain.com\/index.htm for canonical tags\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       7\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check http:\/\/domain.com\/index.html for canonical tags\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       8\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check https:\/\/domain.com\/index.html for canonical tags\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       9\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check http:\/\/domain.com\/index.php for canonical tags\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       10\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check https:\/\/domain.com\/index.php for canonical tags\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       11\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure all canonical tags point to the same URL\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       12\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure the URL in each canonical tag is correctly formatted\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Which domain URLs 301 redirected? <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"screaming-frog\">\n<h2>Screaming Frog:<\/h2>\n<\/section>\n<section id=\"crawl-the-entire-website\">\n<h2>Crawl the entire website<\/h2>\n<div class=\"text-content\">\n<p><span>Screaming Frog's default setting is to crawl only the specific subdomains entered into the search directory. If you want to crawl your entire website for insight into each and every page, you'll need to <strong>change the settings in the Configuration menu.<\/strong><\/span><\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/gDuT277xhNJaU6uei51DFA.png\" alt=\"Crawl the entire website\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/gDuT277xhNJaU6uei51DFA.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><strong>Make sure you check \"Crawl All Subdomains\"<\/strong> in the \"Basic\" settings tab, to be sure that all links are followed and every nook and cranny of your site is crawled.<\/p>\n<p><strong>Follow these sub-tasks<\/strong> and check each one of them as you go:<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Open the Configuration menu\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Click on \"Spider\"\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check the \"Crawl All Subdomains\" box\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Click \"Ok\"\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"check-link-health\">\n<h2>Check link health<\/h2>\n<div class=\"text-content\">\n<p><span>Screaming Frog has a useful backlink health checking tool called <a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" rel=\"nofollow\">SEO Spider<\/a>; <strong>use it to find unhealthy link behavior&nbsp;<\/strong><\/span>such as broken or redirecting URLs.<span><\/span><\/p>\n<p><span><strong>Check out this quick video<\/strong> for everything you need to get started:<\/span><\/p>\n<\/p><\/div>\n<div class=\"video-content\">\n<div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/tKSwBkyz3Gg?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Once you've set up SEO Spider and ran a test on the domain in question, <strong>review the extracted data and check the status of each link.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check for broken links\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check for any temporary or permanent redirects\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check for any duplicate content\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check what URLs are blocked by robots.txt\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"verify-internal-links\">\n<h2>Verify internal links<\/h2>\n<div class=\"text-content\">\n<p>Once Screaming Frog's Spider has finished crawling,&nbsp;sort the \u2018Internal\u2019 tab results by \u2018Status Code\u2019. In this view, you can clearly see each error code (404, 301, or otherwise) and remedy them accordingly.<\/p>\n<p class=\"style-warning\">De-select image, Javascript, flash or CSS crawling in the Spider Configuration menu beforehand to reduce the time it takes to perform a full crawl.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Go to the \"Internal\" tab of the Spider search results\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Sort by \"Status Code\"\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>Now you should be looking at a list of URLs from the crawl.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/nAGiaw9fDzjacvpNxglCig.png\" alt=\"Verify internal links\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/nAGiaw9fDzjacvpNxglCig.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>When you click on one of these URLs, information in the tabs below the main list will change.<\/p>\n<p><strong>Open the&nbsp;\"InLinks\" tab<\/strong> at the bottom section of the interface, where you'll be able to see&nbsp;a list of pages linking to the selected URL, plus additional data like anchor text and directives used on those links.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Select a URL from the crawl results\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Click on the \"InLinks\" tab at the bottom left of the interface\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check and update the URLs listed in the \"InLinks\" tab\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>If you want to <strong>export the entire list of broken links<\/strong>, do the following:<\/p>\n<p>To export the full list of pages that include broken or redirected links, choose \u2018Redirection (3xx) In Links\u2019 or \u2018Client Error (4xx) In Links\u2019 or \u2018Server Error (5xx) In Links\u2019 in the \u2018Advanced Export\u2019 menu, and you\u2019ll get a CSV export of the data.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Click the \"Advanced Export\" menu\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Choose the data you wish to export\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Click \"Export\"\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"content\">\n<h2>Content:<\/h2>\n<\/section>\n<section id=\"check-landing-page-formatting\">\n<h2>Check landing page formatting<\/h2>\n<div class=\"text-content\">\n<p>This task calls for another round of Moz's SEO Toolbar. You'll want to <strong>visit the domain's homepage and check the On-Page Elements.<\/strong><\/p>\n<p>A lot of SEO optimization can be squeezed out of simple formatting decisions on important pages like the landing and main content pages. Simple things like making sure that there is only one H1 tag, and that it contains the page's keyword, are some of the most important considerations.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure there is only one H1 tag on the page\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure the H1 tag contains the page's keyword\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure all of the images on the page have correctly formatted alt text\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure there is no hidden content on the page\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> How could the formatting of the landing page be improved? <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"check-site-navigation\">\n<h2>Check site navigation<\/h2>\n<div class=\"text-content\">\n<p>Site navigation is a crucial part of user experience, and determines whether or not a visitor to your website will be optimally following your carefully strategized link structure. If the website navigation is poorly organized and not thought out properly, visitors will not understand what content is most important and this will reflect in search rankings.<\/p>\n<p><strong>Follow the sub-checklist below and fill out all form fields in this task.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure site navigation is hierarchical\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure content pages make use of structured data formatting\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure all links contain unique and relevant keywords\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> How could site navigation be improved? <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"authority\">\n<h2>Authority:<\/h2>\n<\/section>\n<section id=\"check-ahrefs-rank\">\n<h2>Check Ahrefs Rank<\/h2>\n<div class=\"text-content\">\n<p>You can <strong>use <a href=\"https:\/\/ahrefs.com\/\" rel=\"nofollow\">Ahrefs<\/a><\/strong> to check the domain authority&nbsp;across a variety of different metrics; a free account will be fine for this.<\/p>\n<p>The instructions for how to get started are outlined in this sub-checklist:<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Search the root domain in Ahrefs\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Go to the main dashboard view\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check the Ahrefs Rank number in the top right\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/jbRLnqPSojuDxE9DUcRKNw.png\" alt=\"Check Ahrefs Rank\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/jbRLnqPSojuDxE9DUcRKNw.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> How would you describe the Ahrefs ranking for this domain? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"check-backlinks\">\n<h2>Check backlinks<\/h2>\n<div class=\"text-content\">\n<p>Similarly, you can <strong>check the backlinks in Ahrefs<\/strong> by doing the following:<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Click on the \"Backlinks\" section on the left of the Ahrefs dashboard\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> What is the ratio between referring domains and backlinks? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> How does the recent trajectory for referring pages seem to be trending? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"compare-against-competitors\">\n<h2>Compare against competitors<\/h2>\n<div class=\"text-content\">\n<p>Still with Ahrefs, next make sure to have a look at how your main competitors rank for search volume and backlinks.<\/p>\n<p>Simply <strong>follow the sub-checklist down below<\/strong> and be sure to <strong>fill out all form fields<\/strong> in this task.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check competitor domain ranking in Ahrefs\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check competitor backlink ratio in Ahrefs\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> How does the main competitor's domain ranking compare? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> How does the main competitor's backlink to referral ratio compare? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"social-media\">\n<h2>Social media:<\/h2>\n<\/section>\n<section id=\"evaluate-your-brands-social-media-presence\">\n<h2>Evaluate your brand\u2019s social media presence<\/h2>\n<div class=\"text-content\">\n<p><span>Obviously, the main impact of a socially integrated SEO strategy is an increase of backlinking and general visibility for your website's landing pages.<\/span><span><\/span><\/p>\n<p><span>As such, making sure your brand and domain have a presence when searched against their social profiles is a must.<\/span><\/p>\n<p><span><strong>Follow this sub-checklist,<\/strong> which contains steps to search against all major social media platforms, and continue on to<strong> fill in the form fields for this task.<\/strong><\/span><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Search all primary search engines for \"brand name\" + \"facebook\"\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Search all primary search engines for \"brand name\" + \"twitter\"\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Search all primary search engines for \"brand name\" + \"linkedin\"\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Search all primary search engines for \"brand name\" + \"reddit\"\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Search all primary search engines for \"brand name\" + \"instagram\"\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"multi-choice-content form-field-content\">\n<div class=\"form-group\">\n   <label> Which social media searches yielded relevant profiles? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"\">Multiple options can be selected from this list<\/option><\/select>\n  <\/div>\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Twitter\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Facebook\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Instagram\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      LinkedIn\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Reddit\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Are all social media profiles complete and updated? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Is new content being published regularly on social media pages? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Does there seem to be much social interaction with the content (comments, likes, shares, etc.)? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"final-report\">\n<h2>Final report:<\/h2>\n<\/section>\n<section id=\"prepare-audit-report\">\n<h2>Prepare audit report<\/h2>\n<div class=\"text-content\">\n<p>Below is the finished audit report, aggregated from the tasks in this checklist:<\/p>\n<hr>\n<p>This report details a technical SEO audit performed on {{form.Date_of_this_audit}} for the {{form.Brand_name}} domain {{form.Domain_name}}.<\/p>\n<h4>Traffic Analysis<\/h4>\n<p>Based on our analysis, it has been determined that the search volume at the time of the audit was {{form.What_is_the_current_search_volume?}}, trending in a {{form.What_direction_is_the_search_volume_trending?}} direction.<\/p>\n<p>The top organic keywords for this domain are: <br \/>1. {{form.What_is_the_current_top_organic_keyword?}}<br \/>2. {{form.What_is_the_current_second_highest_ranking_organic_keyword?}}<br \/>3. {{form.What_is_the_current_third_highest_ranking_organic_keyword?}}<\/p>\n<p>The main competitor is {{form.Who_is_the_primary_competitor?}}, and compared to this competitor the audited domain is ranking {{form.How_does_the_main_competitor's_domain_ranking_compare?}}.<\/p>\n<h4>SERP Presence<\/h4>\n<p>The domain appeared as the first result for {{form.For_which_search_engines_did_the_domain_appear_as_the_first_result?}}, with {{form.How_many_pages_appear_in_the_results_for_a_root_domain_search?}} pages appearing in the search for the root domain.<\/p>\n<p>The following SERP features appear as a result of a domain name search:<br \/>{{form.What_SERP_features_appeared_for_the_domain_name_search?}}<\/p>\n<p>The following SERP features appear as a result of a brand name search:<br \/>{{form.What_SERP_features_appeared_for_the_brand_name_search?}}<\/p>\n<p>Currently, {{form.Are_any_of_the_search_listings_negatively_affecting_the_brand's_reputation?}} that appear as a result of a brand name search.<\/p>\n<h4>Technical Factors<\/h4>\n<p>{{form.Does_the_domain_have_HTTPS_encryption?}}.<\/p>\n<p>The following domain URLs caused 301 redirects:<br \/>{{form.Which_domain_URLs_301_redirected?}}<\/p>\n<h4>Content<\/h4>\n<p>The following advice has been given for how the landing page formatting could be improved: {{form.How_could_the_formatting_of_the_landing_page_be_improved?}}<\/p>\n<p>The following advice has been given for how site navigation could be improved: {{form.How_could_site_navigation_be_improved?}}<\/p>\n<h4>Authority<\/h4>\n<p>Our research has found that the Ahrefs ranking for this domain is {{form.How_would_you_describe_the_Ahrefs_ranking_for_this_domain?}} with a referring domains to backlinks ratio of: {{form.What_is_the_ratio_between_referring_domains_and_backlinks?_2}}.<\/p>\n<p>The main competitor's referring domain to backlink ratio is {{form.How_does_the_main_competitor's_backlink_to_referral_ratio_compare?}}.<\/p>\n<h4>Social Media<\/h4>\n<p>Finally, searches for brand and domain social media presence found that the profiles in the search results were {{form.Are_all_social_media_profiles_complete_and_updated?}}<\/p>\n<p>The domain seems to have a strong presence on the following social media platforms: {{form.Which_social_media_searches_yielded_relevant_profiles?_2}}.<\/p>\n<p>{{form.Is_new_content_being_published_regularly_on_social_media_pages?}}, with {{form.Does_there_seem_to_be_much_social_interaction_with_the_content_(comments,_likes,_shares,_etc.)?}}.<\/p>\n<hr>\n<p><strong>If necessary, upload the finished audit report<\/strong> to the form field in this task.<\/p>\n<p>If it's more convenient, you may use a URL field.<\/p>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Finished audit report (file) <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Using the Members form field below,&nbsp;<strong>assign the individual who will approve the audit report.<\/strong><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"approval-audit-report\">\n<h2>Approval: Audit report<\/h2>\n<div class=\"approval-content\">\n<div class=\"header\">\n<div class=\"list-title\">\n    Will be submitted for approval:\n   <\/div>\n<\/p><\/div>\n<div class=\"approval-rule-subject-tasks-list\">\n<ul class=\"list\">\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\">\n        <span class=\"title\">Prepare audit report<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"export-audit-report\">\n<h2>Export audit report<\/h2>\n<div class=\"text-content\">\n<p>Now that you've done all of the tasks pertaining to the actual SEO audit, you have a handy report that's been auto-filled with all of the forms throughout this checklist.<\/p>\n<p><a href=\"https:\/\/www.process.st\" rel=\"nofollow noopener\" target=\"_blank\">Process Street<\/a> checklists are designed to be <a href=\"https:\/\/www.process.st\/help\/docs\/exporting-templates\/\" rel=\"nofollow\">easily exported<\/a> so you can <strong>save and share them as you need.&nbsp;<\/strong>What's more, the results of this checklist have been formatted into a \"Send Email\"&nbsp; widget in the style of a comprehensive report, so you can<strong> forward it to your client or marketing team.<\/strong><\/p>\n<p>Just <strong>check that all of the information is correct and hit \"Send\".<\/strong><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"sources\">\n<h2>Sources:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/offers.hubspot.com\" rel=\"nofollow noopener\" target=\"_blank\">Hubspot<\/a> - <a href=\"https:\/\/offers.hubspot.com\/seo-bite-sized-video-tips?_ga=2.27576696.556764250.1536044997-576556497.1536044997\" rel=\"nofollow\">SEO Audit Video Series<\/a><\/li>\n<li><a href=\"https:\/\/searchenginewatch.com\" rel=\"nofollow noopener\" target=\"_blank\">Search Engine Watch<\/a> -<a href=\"https:\/\/searchenginewatch.com\/2018\/05\/25\/the-12-most-important-elements-of-a-technical-seo-audit\/\" rel=\"nofollow\"> 12 Most Important Elements of an SEO Audit<\/a><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/\" rel=\"nofollow noopener\" target=\"_blank\">SearchEngineLand<\/a> -<a href=\"https:\/\/searchengineland.com\/5-minute-seo-audit-196513\" rel=\"nofollow\"> 5 Minute SEO Audit<\/a><\/li>\n<li><a href=\"http:\/\/www.seerinteractive.com\/\" rel=\"nofollow noopener\" target=\"_blank\">SeerInteractive<\/a> - <a href=\"http:\/\/www.seerinteractive.com\/blog\/screaming-frog-guide\/#How_to_identify_why_certain_sections_of_my_site_arent_being_indexed_or_arent_ranking\" rel=\"nofollow\">Screaming Frog Guide to Doing Almost Anything<\/a><\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"related-checklists\">\n<h2>Related checklists:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/www.process.st\/templates\/on-page-seo-checklist\" rel=\"nofollow noopener\" target=\"_blank\"><span>On-Page SEO Checklist<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/google-analytics-audit\" rel=\"nofollow noopener\" target=\"_blank\"><span>Google Analytics Audit<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/product-launch-checklist\" rel=\"nofollow noopener\" target=\"_blank\"><span>Product Launch Checklist<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/ux-audit\" rel=\"nofollow noopener\" target=\"_blank\"><span>UX Audit<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/social-media-manager-daily-checklist\" rel=\"nofollow noopener\" target=\"_blank\"><span>Social Media Manager Daily Checklist<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/influencer-outreach-checklist\" rel=\"nofollow noopener\" target=\"_blank\"><span>Influencer Outreach Checklist<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/keyword-research-checklist\" rel=\"nofollow noopener\" target=\"_blank\"><span>Keyword Research Checklist<\/span><\/a><span><\/span><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/affiliate-onboarding\" rel=\"nofollow noopener\" target=\"_blank\"><span>Affiliate Onboarding<\/span><\/a><span><\/span><span><\/span><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/advanced-content-promotion-checklist\" rel=\"nofollow noopener\" target=\"_blank\">Advanced Content Promotion Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/find-almost-anyones-email\/\" rel=\"nofollow\"><span>Find Almost Anyone's Email<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/submitting-content-to-social-bookmarking-sites\/\" rel=\"nofollow\"><span>Submitting Content to Social Bookmarking Sites<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/daily-mention-tracking-for-content-promotion\/\" rel=\"nofollow\"><span>Daily Mention Tracking for Content Promotion<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/creating-a-database-of-influencers-using-buzzsumo\/\" rel=\"nofollow\"><span>Creating a Database of Influencers using Buzzs<\/span><span>umo<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/scraping-broken-links-with-seo-spider-and-ahrefs\/\" rel=\"nofollow\"><span>Scraping Broken Links with SEOSpider and Ahrefs<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/seo-checklist-the-keyword-research-process\/\" rel=\"nofollow\"><span>SEO Checklist: The Keyword Research Process<\/span><\/a><span><\/span><\/li>\n<li><span><a href=\"https:\/\/www.process.st\/templates\/Accepting-Formatting-Editing-and-Publishing-a-Guest-Post\/\" rel=\"nofollow\">Accepting, Formatting, Editing and Publishing a Guest Post<\/a><\/span><span><\/span><span><\/span><\/li>\n<\/ul><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Introduction: When it comes to how a website performs, one of the best, if not the best way to get a solid understanding of what is going on under the hood is to run a good technical SEO audit. A comprehensive audit will show what's working and what's not, and ultimately give all of the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":14932,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"35","template_description":"Run this checklist to perform a technical SEO audit on a domain and generate a comprehensive report on the current status of the website.","template_id":"gu_IjDG8yX4_cxxFG5pIVg","task_0":"Introduction:","task_slug_0":"introduction","task_1":"Pre-audit:","task_slug_1":"preaudit","task_2":"Make some basic preparations","task_slug_2":"make-some-basic-preparations","task_3":"Traffic analysis:","task_slug_3":"traffic-analysis","task_4":"Check search volume","task_slug_4":"check-search-volume","task_5":"Check keywords","task_slug_5":"check-keywords","task_6":"Check competitor 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health","task_slug_18":"check-link-health","task_19":"Verify internal links","task_slug_19":"verify-internal-links","task_20":"Content:","task_slug_20":"content","task_21":"Check landing page formatting","task_slug_21":"check-landing-page-formatting","task_22":"Check site navigation","task_slug_22":"check-site-navigation","task_23":"Authority:","task_slug_23":"authority","task_24":"Check Ahrefs Rank","task_slug_24":"check-ahrefs-rank","task_25":"Check backlinks","task_slug_25":"check-backlinks","task_26":"Compare against competitors","task_slug_26":"compare-against-competitors","task_27":"Social media:","task_slug_27":"social-media","task_28":"Evaluate your brand\u2019s social media presence","task_slug_28":"evaluate-your-brands-social-media-presence","task_29":"Final report:","task_slug_29":"final-report","task_30":"Prepare audit report","task_slug_30":"prepare-audit-report","task_31":"Approval: Audit report","task_slug_31":"approval-audit-report","task_32":"Export audit report","task_slug_32":"export-audit-report","task_33":"Sources:","task_slug_33":"sources","task_34":"Related checklists:","task_slug_34":"related-checklists","task_35":"Related 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