{"id":14938,"date":"2018-09-26T18:11:58","date_gmt":"2018-09-26T18:11:58","guid":{"rendered":"https:\/\/www.process.st\/templates\/google-analytics-audit\/"},"modified":"2024-02-28T21:41:34","modified_gmt":"2024-02-28T21:41:34","slug":"google-analytics-audit","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/google-analytics-audit\/","title":{"rendered":"Google Analytics Audit"},"content":{"rendered":"
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Introduction:<\/h2>\n
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Google Analytics is not a magical fountain of quality data - it's a tool, and like all tools, you have to know how to use it properly<\/strong>. It's entirely possible to receive bad data<\/a> from Google analytics - not because it's broken; because it could be badly configured.<\/strong><\/p>\n

This is precisely why regular Google Analytics audits are an absolute necessity; to make sure your data is complete and up-to-date<\/strong> so that the algorithm can perform optimally and give you the best, most accurate insight into your company's performance <\/strong>as possible.<\/p>\n

There are problems with out-of-the-box setups, as well as problems that result from poorly maintained setups. Either way, enforcing quality control through a regular, well-thought-out process can hugely improve the quality of your Google Analytics data.<\/p>\n

We built this guide to simplify the whole process, so all you have to do is run it and follow each task<\/strong> laid out in front of you (and if you need to customize any of the fields to suit your needs, you can). This comprehensive checklist template<\/a> will run you through the whole process and leave you with a handy audit report, automatically filled in as you complete the checklist.<\/p>\n

Let's get started!<\/p>\n<\/p><\/div>\n<\/section>\n

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Preparation:<\/h2>\n<\/section>\n
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Collect some data about the Google Analytics profile<\/h2>\n
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Before you begin the audit you'll want to gather some basic data<\/strong>, such as which version of Google Analytics is being used, and when the audit was performed.<\/p>\n

Input the data into the form fields<\/strong> in this task.<\/p>\n<\/p><\/div>\n

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