{"id":14943,"date":"2018-09-26T18:12:18","date_gmt":"2018-09-26T18:12:18","guid":{"rendered":"https:\/\/www.process.st\/templates\/product-launch-checklist\/"},"modified":"2024-02-28T21:41:39","modified_gmt":"2024-02-28T21:41:39","slug":"product-launch-checklist","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/product-launch-checklist\/","title":{"rendered":"Product Launch Checklist"},"content":{"rendered":"<section id=\"introduction\">\n<h2>Introduction:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/vrKCFYYhQ-lAEusfm8FMnA.png\" alt=\"Introduction:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/vrKCFYYhQ-lAEusfm8FMnA.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>From product strategy and positioning to user stories and feature definition, a product launch is the culmination of the efforts of a diverse team all working in unison under the supervision of a product or project manager.<\/p>\n<p>Successful product launches are the result of carefully planned coordination between the multiple teams involved in product development and marketing, and ultimately this intersection relies on a <strong>clearly defined process for launch preparation.<\/strong><\/p>\n<p>There's a lot that leads up to a product launch; product planning, market research, strategy, goal setting, user feedback and then finally, the actual launch plan, and beyond.<\/p>\n<p>We've done our best to create a checklist that will help you succeed in your product launch, but there will almost certainly be details that you wish to change or add to suit your own specific needs. Thankfully, that's very simple to do; just <strong>check out our introduction to checklist template editing.<\/strong><\/p>\n<p>In any case, this checklist will almost certainly make your&nbsp;life a lot easier.<\/p>\n<p>Let's begin!<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"record-checklist-details\">\n<h2>Record checklist details<\/h2>\n<div class=\"text-content\">\n<p>In this Product Launch Checklist, you will be presented with the following form fields, which you are required to populate with your own specific data. More information is provided for each form field via linkage to our help pages:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/how-subtask-work\/\" rel=\"nofollow noopener\" target=\"_blank\">Subtasks&nbsp;<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Dropdown<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Short Text<\/a>&nbsp;<\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Date<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/using-email-widget\/\" rel=\"nofollow noopener\" target=\"_blank\">Email widget&nbsp;<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Entering email address&nbsp;<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Website&nbsp;<\/a><\/li>\n<\/ul>\n<p>To begin the Product Launch Checklist, enter the required details into the form fields below.<\/p>\n<p>This is a <strong>stop task<\/strong>, which means you cannot progress in this Product Launch Checklist until the required form fields are complete.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Your name <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Business name <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"date-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Product Launch Checklist start date <\/label> <\/p>\n<div class=\"date-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"date-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Product Launch Checklist due date <\/label> <\/p>\n<div class=\"date-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Each section of this&nbsp; Product Launch Checklist will need to be approved by the relevant personnel. Fill in the details of the relevant personnel to approve tasks as required below.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Tasks to be approved by (full name) <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"product\">\n<h2>Product:<\/h2>\n<\/section>\n<section id=\"create-brand-style-guide\">\n<h2>Create brand style guide<\/h2>\n<div class=\"text-content\">\n<p>A solid style guide is at the core of every brand,&nbsp;capturing a mission&nbsp;statement, key brand&nbsp;values, and&nbsp;overarching vision in a visual design format. It&nbsp;dictates how&nbsp;other people&nbsp;will view and understand&nbsp;your brand, and&nbsp;tells&nbsp;everyone (from employees to&nbsp;affiliates) how those values should be&nbsp;communicated.<\/p>\n<p>First up, <strong>create a mood board&nbsp;<\/strong>that highlights&nbsp;the&nbsp;vision for your brand style. A mood board will give you a starting point from which to build and flesh out the rest of the style guide.<\/p>\n<p>99designs has a great guide for some best practice tips to consider whilst you're building your mood board, check it out <a href=\"https:\/\/99designs.com\/blog\/tips\/how-to-create-a-mood-board\/\" rel=\"nofollow\">here<\/a>.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Create a brand mood board\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>Include inspiration, successful ads or marketing content you've used in the past, and examples of what other brands are doing that you like; once you've pulled together a mood board, go on to <strong>define the core elements of your style guide:<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Logo\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Color palette\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Typography\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Media and imagery\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Brand voice (vocabulary)\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p><span>Once you have these elements outlined, you can align them with goals and needs specific to your business. <\/span><\/p>\n<p><span>Be sure to <strong>communicate&nbsp;<em>why&nbsp;<\/em>certain brand style decisions were made<\/strong> as much as possible, and organize everything into a brief .pdf or similar format. Finally, <strong>upload that file to the form field below.<\/strong><\/span><\/p>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Brand style guide (.doc, .pdf, .odf) <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"review-product-roadmap\">\n<h2>Review product roadmap<\/h2>\n<div class=\"text-content\">\n<p>A well-structured roadmap serves as the core strategic guideline for the life cycle of the product and communicates to both employees and stakeholders the <strong>long-term vision for the product. <\/strong><\/p>\n<p>If any changes to the strategy need to be made, the product roadmap serves as a <strong>centralized channel<\/strong> where anyone invested can get <strong>up-to-date information about the bigger picture <\/strong>(and how they fit into that).<\/p>\n<p>Of course, the product roadmap will extend beyond the engineering teams, though they may need specialized attention or even completely separately designed roadmaps.&nbsp;<\/p>\n<p>Whatever the case, make sure that a<strong> long-term roadmap is drafted and has been communicated to all relevant parties<\/strong>, both internal and external.<strong><\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Product roadmap finalized\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Product roadmap communicated to all relevant parties within the company\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Product roadmap communicated to all relevant parties outside of the company\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"approval\">\n<h2>Approval: <\/h2>\n<div class=\"approval-content\">\n<div class=\"header\">\n<div class=\"list-title\">\n    Will be submitted for approval:\n   <\/div>\n<\/p><\/div>\n<div class=\"approval-rule-subject-tasks-list\">\n<ul class=\"list\">\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\">\n        <span class=\"title\">Review product roadmap<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\">\n        <span class=\"title\">Create brand style guide<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"audience\">\n<h2>Audience:<\/h2>\n<\/section>\n<section id=\"note-customer-profile\">\n<h2>Note customer profile<\/h2>\n<div class=\"text-content\">\n<p>When defining your audience, you should be trying to understand and build an image of your&nbsp;<strong>ideal customer.&nbsp;<\/strong><\/p>\n<p>Consider demographics, psychographics, niches, job titles, pain points, and needs whilst building your profile. You may be serving multiple different profiles; ideally,<strong> these profiles will be actual people<\/strong>, be them existing customers, hot prospects, or previous customers you're looking to re-capture.<\/p>\n<p><strong>Note the features of your ideal customer profile with the form fields below:<\/strong><\/p>\n<h4>Ideal Customer<\/h4>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Age range of ideal customer <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Income bracket of ideal customer <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> What does your ideal customer like? <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> What does your ideal customer dislike? <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> What niche does the product serve? <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"build-sample-list-of-real-customers\">\n<h2>Build sample list of real customers<\/h2>\n<div class=\"text-content\">\n<p>Building living, breathing profiles allows you to do one crucial thing that imagined profiles do not allow: <strong>talk to them<\/strong>. You can ask them real questions about the product, launch plan, roadmap, and get real, valuable feedback.<\/p>\n<p>Using the previous task as a guide,&nbsp;<strong>build a list of<\/strong>&nbsp;<strong>10 to 100 of real, high-quality customers<\/strong> that fit your ideal profile.<\/p>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> List of 10 to 100 real people who fit the \"ideal customer\" criteria (.xls, .csv) <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"build-media-list\">\n<h2>Build media list<\/h2>\n<div class=\"text-content\">\n<p>Start with the question:&nbsp;<strong>who will help amplify this, and why?&nbsp;<\/strong>Using knowledge about your ideal customer, <strong>consider what&nbsp;kinds of influencers are relevant<\/strong> in their media spheres.<\/p>\n<p><strong>These are the people and publications who you will be targeting<\/strong> for promotional leverage - and you want them in your<span>&nbsp;CRM database, tagged and ready.<\/span><\/p>\n<p>Basically, it makes the most sense to target publications that your ideal customer would be likely to read or people whose opinions they are likely to respect. So, do your research and <strong>build a list of 10 to 100 influencers to add to your CRM database.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make a list of 10 to 100 influencers (people or publications)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Record details of their primary served niche\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Record details of their primary medium\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Update CRM\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure each influencer is tagged as either \"person\" or \"publication\"\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Order the list by most qualified influencers (based on ideal customer)\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> List of 10 to 100 influencers (people or publications) (.xls, .csv) <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"approval-2\">\n<h2>Approval: <\/h2>\n<div class=\"approval-content\">\n<div class=\"header\">\n<div class=\"list-title\">\n    Will be submitted for approval:\n   <\/div>\n<\/p><\/div>\n<div class=\"approval-rule-subject-tasks-list\">\n<ul class=\"list\">\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\">\n        <span class=\"title\">Note customer profile<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\">\n        <span class=\"title\">Build sample list of real customers<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\">\n        <span class=\"title\">Build media list<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"market-strategy\">\n<h2>Market strategy:<\/h2>\n<\/section>\n<section id=\"create-mission-statement-document\">\n<h2>Create mission statement document<\/h2>\n<div class=\"text-content\">\n<p><span>A mission statement document will help to <strong>orient the fundamental message<\/strong> behind the communications systems active at launch. <\/span><\/p>\n<p><span>The scope of this document should include a product vision, product functionality, and the <strong>core value proposition<\/strong>, communicated as clearly and directly as possible.<\/span><\/p>\n<p><span>Once the document has been drafted, <strong>upload it to the form field below<\/strong>.<\/span><\/p>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Mission statement document (.doc, .pdf, .odf) <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"create-announcement-plan-document\">\n<h2>Create announcement plan document<\/h2>\n<div class=\"text-content\">\n<p>You need to <strong>decide&nbsp;how the launch will be announced, both internally and externally.<\/strong><\/p>\n<p>What's the launch date? What channels will be utilized? Where will potential customers be able to get the most up-to-date news and information about the product, post-launch? <strong>Fill in the form field declaring the launch date<\/strong> and<strong> upload your announcement plan document.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"date-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Product launch date <\/label> <\/p>\n<div class=\"date-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Announcement plan document (.doc, .pdf, .odf) <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Microsoft has a great template you can use to build your announcement plan; <strong>check it out <a href=\"https:\/\/templates.office.com\/en-us\/Press-release-with-product-announcement-TM02810547\" rel=\"nofollow\">here<\/a>.<\/strong><\/p>\n<p>You should also make sure everything has been clearly communicated to everyone involved, both internal and external. Just <strong>check off both items below<\/strong>&nbsp;and continue on to the next task.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Launch date has been communicated to all relevant parties\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Announcement plan has been communicated to all relevant parties\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"prepare-advertising-for-launch-campaign\">\n<h2>Prepare advertising for launch campaign<\/h2>\n<div class=\"text-content\">\n<p><span>Content for launch will not all be organic. There should be some <strong>triggers set up for paid content<\/strong>, as well as&nbsp;<\/span><strong>Key Performance Indicators (KPIs)<\/strong><span><strong>&nbsp;defined <\/strong>as well as a <strong>plan for how these will affect<\/strong><strong>&nbsp;paid content and marketing spends.<\/strong><\/span><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Prepare new product advertising content\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Set up channel triggers for paid content\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Define KPIs\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Prepare strategy for how KPIs will affect paid content and marketing spends\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check PPC spends\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Adjust bids for new keywords\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"create-sales-enablement-content\">\n<h2>Create sales enablement content<\/h2>\n<div class=\"text-content\">\n<p><span><strong>Make sure that sales collateral and any existing documentation is all ready for launch as well,&nbsp;<\/strong>and mark each task as completed in the sub-checklist below.<\/span><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Create sales collateral for new product\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Update existing sales material to incorporate new product information\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"train-sales-team\">\n<h2>Train sales team<\/h2>\n<div class=\"text-content\">\n<p><span>Sales reps need to be adequately prepared for launch, and that includes any necessary <strong>training for how to use the new product<\/strong> as well as making sure the sales team has undergone <strong>rigorous enablement training. <\/strong><\/span><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      New product training completed\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Sales team familiar with all product features\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Sales enablement training completed\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"assess-product-price-plan\">\n<h2>Assess product price plan<\/h2>\n<div class=\"text-content\">\n<p><span>Making sure the price plan is designed, approved and in place for launch is a critically important step. Is your pricing competitive? Does it reflect the value your product is offering? Have you considered what pricing options will be available for customers? All of <strong>these are questions you should be asking well ahead of launch.&nbsp;<\/strong><\/span><\/p>\n<p><span>Assess the following:<\/span><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Price plan for new product\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Price plan presentation (customer presentation)\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p><strong>It may be the case that this product requires a new pricing model to be developed.<\/strong> If this is the case, indicate with the drop-down form field below.<\/p>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Does this product need new pricing? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"develop-product-price-plan\">\n<h2>Develop product price plan<\/h2>\n<div class=\"text-content\">\n<p><span><\/span>Understanding the best practices for developing your price plan is one of the most important parts of the product launch process.<\/p>\n<p><strong>Use the following sub-checklist<\/strong> to make sure your price plan is optimized for launch:&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Understand your buyer persona\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Communicate your product's value through your price plan\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Factor in all costs\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Listen to customer feedback\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Upgrades and subscription tiers have been taken into account\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>Once complete, <strong>upload the finished document to the form field below.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> New product price plan document (.doc, .pdf, .odf) <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"approval-3\">\n<h2>Approval: <\/h2>\n<div class=\"approval-content\">\n<div class=\"header\">\n<div class=\"list-title\">\n    Will be submitted for approval:\n   <\/div>\n<\/p><\/div>\n<div class=\"approval-rule-subject-tasks-list\">\n<ul class=\"list\">\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\">\n        <span class=\"title\">Create mission statement document<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\">\n        <span class=\"title\">Create announcement plan document<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\">\n        <span class=\"title\">Prepare advertising for launch campaign<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\">\n        <span class=\"title\">Create sales enablement content<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\">\n        <span class=\"title\">Train sales team<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\">\n        <span class=\"title\">Assess product price plan<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\">\n        <span class=\"title\">Develop product price plan<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"product-support\">\n<h2>Product support:<\/h2>\n<\/section>\n<section id=\"finalize-product-documentation\">\n<h2>Finalize product documentation<\/h2>\n<div class=\"text-content\">\n<p>Documentation covering all of the features, guides, release notes and answers to common questions will provide invaluable to both your support team and new customer base upon release, so it's important you <strong>prepare&nbsp;resources to inform&nbsp;people about your product<\/strong><strong>&nbsp;as early as possible.<\/strong><\/p>\n<p><strong>Check each task off in the sub-checklist below<\/strong> before moving on to the next task; you will need to have this documentation prepared before endeavoring to train your customer support\/success teams.<\/p>\n<p><strong>Your finalized documentation needs to be approved by the relevant personnel for the continuation of this checklist. <\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Product release notes are ready to publish\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Help and troubleshooting guides are ready to publish\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      FAQs are organized and ready to publish\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Technical data sheets are ready to publish\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"train-customer-support-teams\">\n<h2>Train customer support teams<\/h2>\n<div class=\"text-content\">\n<p>After preparing all relevant documentation, <strong>customer support teams need to be brought up-to-scratch with new product information<\/strong> so they can do their&nbsp;job properly.<\/p>\n<p>As well as training, make sure they have access to all of the documentation prepared in the previous step. Ultimately, this information will be useful to the end user, so <strong>it may be worth setting up a knowledge base<\/strong> for both internal and customer usage. <a href=\"https:\/\/www.salesforce.com\/hub\/service\/create-knowledge-base\/\" rel=\"nofollow\">This great piece from Salesforce<\/a> details how you might approach setting one up from scratch.<\/p>\n<p>Whether you opt to prepare a web-based knowledge base or simply choose to send out the resources by email, <strong>make sure the following sub-tasks are checked off:<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Support teams are trained on new product functionality\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Support teams have access to new product documentation\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Support teams are familiar with all new product documentation\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"approval-4\">\n<h2>Approval: <\/h2>\n<div class=\"approval-content\">\n<div class=\"header\">\n<div class=\"list-title\">\n    Will be submitted for approval:\n   <\/div>\n<\/p><\/div>\n<div class=\"approval-rule-subject-tasks-list\">\n<ul class=\"list\">\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\">\n        <span class=\"title\">Finalize product documentation<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\">\n        <span class=\"title\">Train customer support teams<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"content\">\n<h2>Content:<\/h2>\n<\/section>\n<section id=\"prepare-partneraffiliate-content\">\n<h2>Prepare partner\/affiliate content<\/h2>\n<div class=\"text-content\">\n<p>You need to update your&nbsp;affiliate programs with new material to accommodate the new product launch. Everything that your affiliates would typically need to perform their responsibilities will need to be checked and <strong>content updated as needed.<\/strong><\/p>\n<p>This will include:<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      New product documentation\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Logos and images\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Demo videos\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Pre-written content\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Style guides\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"specify-and-hand-off-graphic-design-work-for-new-product\">\n<h2>Specify and hand off graphic design work for new product<\/h2>\n<div class=\"text-content\">\n<p>This task will typically be&nbsp;handed-off to&nbsp;your design team via Process Street's \"Assign\" feature.<\/p>\n<p>Graphic design work could include <a href=\"https:\/\/www.process.st\/templates\/logo-design-process\/\" rel=\"nofollow\">logos<\/a>, <a href=\"https:\/\/www.process.st\/templates\/header-design-process\/\" rel=\"nofollow noopener\" target=\"_blank\">banner and header images<\/a>, <a href=\"https:\/\/www.process.st\/how-to-make-infographics\/\" rel=\"nofollow\">infographics<\/a>; basically, anything to support the product launch.<\/p>\n<p>First, you need to<strong> specify what&nbsp;graphic design work needs to be done<\/strong>; then, <strong>assign this task to&nbsp;be completed<\/strong> by&nbsp;the relevant&nbsp;person. They will then be able to follow your instructions and upload the completed work to the form field.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Describe new product design work required <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Upload finished product graphic design pack (.zip\/.rar file) <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"prepare-and-schedule-content-for-launch-campaign\">\n<h2>Prepare and schedule content for launch campaign<\/h2>\n<div class=\"text-content\">\n<p>A new product launch means a lot of new content to prepare ahead of time so that things pop off smoothly on launch day and beyond.<\/p>\n<p>You should have a process in place for preparing content for publishing; consider <strong>running your posts through this <a href=\"https:\/\/www.process.st\/templates\/blog-pre-publish-checklist\/\" rel=\"nofollow\">blog post pre-publish checklist<\/a><\/strong>&nbsp;to make sure you cover all of the common pitfalls.<\/p>\n<p>Whilst you're preparing your content, <strong>consider using a <a href=\"https:\/\/www.process.st\/peer-editing-checklist\/\" rel=\"nofollow\">peer review editing checklist<\/a><\/strong> to get a second opinion and double-down on that quality control.<\/p>\n<p>Use the sub-checklist below to <strong>check each item off once you've confirmed each of them is ready for publication.&nbsp;<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Prepare new website content for publication\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Prepare new product blog posts\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Create gif for Product Hunt\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Run blog post pre-publish checklist\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Prepare new content launch emails\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Prepare webinars for new product\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       7\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Schedule all new product content\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"prepare-content-for-social-media-campaigns\">\n<h2>Prepare content for social media campaigns<\/h2>\n<div class=\"text-content\">\n<p><span>Alongside content marketing, social media channels call for their own tailor-made solutions for a savvy launch campaign.<\/span><\/p>\n<p><span>Product video demos are one of the best ways to show off new product features and give customers a better understanding&nbsp;of what your product can do for them - <strong>check out our guide on how to make a killer product demo <a href=\"https:\/\/www.process.st\/product-demo-video\/\" rel=\"nofollow\">here<\/a>.<\/strong><\/span><\/p>\n<p><span>You should make sure all content to be posted across social channels is checked and ready to go live; <strong>use the sub-checklist in this task to confirm each element is ready to go.<\/strong><\/span><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Video demos of the product in use\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Screenshots and photos of the product\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Product guidelines for press usage\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Logos and press media packs\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>A lot of the time it makes sense to re-purpose existing content for social media campaigns - for example, you may want to <a href=\"https:\/\/www.process.st\/ninja-workflow-for-capturing-annotating-and-uploading-screenshots-in-seconds\/\" rel=\"nofollow\">grab a screenshot of your software and annotate it.<\/a><\/p>\n<p>Whatever the case, you want to make sure that the content you're producing is standardized and fits into your overall brand image. For tips on standardizing your documentation process, <a href=\"https:\/\/www.process.st\/standardizing-processes\/\" rel=\"nofollow\">look no further.<\/a><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"approval-5\">\n<h2>Approval: <\/h2>\n<div class=\"approval-content\">\n<div class=\"header\">\n<div class=\"list-title\">\n    Will be submitted for approval:\n   <\/div>\n<\/p><\/div>\n<div class=\"approval-rule-subject-tasks-list\">\n<ul class=\"list\">\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\">\n        <span class=\"title\">Prepare partner\/affiliate content<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\">\n        <span class=\"title\">Specify and hand off graphic design work for new product<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\">\n        <span class=\"title\">Prepare and schedule content for launch campaign<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\">\n        <span class=\"title\">Prepare content for social media campaigns<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"infrastructure\">\n<h2>Infrastructure:<\/h2>\n<\/section>\n<section id=\"make-sure-analytics-infrastructure-is-in-place-for-launch\">\n<h2>Make sure analytics infrastructure is in place for launch<\/h2>\n<div class=\"text-content\">\n<p>Before launch, you want to <strong>make absolutely sure that infrastructure is in place for recording important analytics data<\/strong> around the various web campaigns you will be running.<\/p>\n<p>Why? So that you can <strong>keep a keen eye on what is and isn't working<\/strong>, and<strong> course-correct in as little time as possible.<\/strong><\/p>\n<p>The following sub-tasks will make sure the necessary infrastructure is in place for you to record all of the important data to utilize for later analytics. <strong>Check off each item as you go<\/strong>; these are assuming that you are using Google Analytics for your analytics.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Sources tags in place\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Source tags firing correctly\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Traffic analytics set up\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Retargeting set up\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Lead tracking installed and set up\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Conversion tracking set up (last touch or full funnel attributions)\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"make-sure-billing-infrastructure-is-in-place-for-launch\">\n<h2>Make sure billing infrastructure is in place for launch<\/h2>\n<div class=\"text-content\">\n<p><span>In line with the previous task, any existing <strong>billing infrastructure should be set up or updated<\/strong> to accommodate the new product and its pricing plan. <\/span><\/p>\n<p><span>This includes<strong> new billing pages prepared<\/strong> and associated <strong>marketing material updated<\/strong> for the new product specification.<\/span><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      New billing pages prepared for product launch\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Payment gateways set up\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Marketing material prepared and\/or updated for new product\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p class=\"style-danger\">Financial infrastructure is something that needs to be tested and working 100% ahead of launch, so perform extensive testing here to ensure everything is set up and all the kinks have been worked out.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"approval-6\">\n<h2>Approval: <\/h2>\n<div class=\"approval-content\">\n<div class=\"header\">\n<div class=\"list-title\">\n    Will be submitted for approval:\n   <\/div>\n<\/p><\/div>\n<div class=\"approval-rule-subject-tasks-list\">\n<ul class=\"list\">\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\">\n        <span class=\"title\">Make sure analytics infrastructure is in place for launch<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\">\n        <span class=\"title\">Make sure billing infrastructure is in place for launch<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"prelaunch\">\n<h2>Pre-launch:<\/h2>\n<\/section>\n<section id=\"finalize-the-launch-blog-post\">\n<h2>Finalize the launch blog post<\/h2>\n<div class=\"text-content\">\n<p>There's a lot of ground to cover when making sure content is good for publication, and for a launch blog post, it's exceptionally important that you get it right.<\/p>\n<p>It just so happens we've got a checklist for that: <strong>check out our blog post pre-publish checklist <a href=\"https:\/\/www.process.st\/templates\/blog-pre-publish-checklist\/\" rel=\"nofollow\">here<\/a>.<\/strong><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"send-prerelease-announcements\">\n<h2>Send pre-release announcements<\/h2>\n<div class=\"text-content\">\n<p>Leading up to a product launch you want to make sure you're generating as much buzz as possible, and sending out a batch of pre-release announcements ahead of launch day can help to start up the hype machine.<\/p>\n<p>Be sure you're covering all of your channels and <strong>mark all of the sub-tasks below as complete;<\/strong> you may even want to edit this task to <a href=\"https:\/\/www.process.st\/help\/docs\/getting-started\/\" rel=\"nofollow\">include your own additional announcement methods.<\/a><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Email mailing list\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Social media platforms\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Company website announcement\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"set-up-meetings-with-media-influencers\">\n<h2>Set up meetings with media influencers<\/h2>\n<div class=\"text-content\">\n<p><span>Take the time to <strong>set up some meetings with key media influencers<\/strong>, and provide them with an incentive to report on your new product (exclusive information, recent updates, announcement material, etc.). If possible, try and leverage some customer testimonials, or perhaps invite the influencer to trial the new product so they can testify themselves.<\/span><\/p>\n<p><span>Make use of the list of influencers you put together earlier; the<\/span><span>&nbsp;Send Email widget below is filled out with a template message, but feel free to <strong>edit it to suit your needs<\/strong>. <\/span><\/p>\n<p><span>Just make any changes you deem necessary and <strong>input the email addresses into the \"To\" field below<\/strong> before hitting \"Send\". This template is more suited to individual influencers, so you may wish to send different email templates in multiple batches.<\/span><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"notify-partnersaffiliates\">\n<h2>Notify partners\/affiliates<\/h2>\n<div class=\"text-content\">\n<p>Now is the time to update and enable partners and affiliates with everything they need to promote the launch. Make it extra easy for them to cover your product by <strong>including plenty of promo copy and surplus media.<\/strong> If you can, <strong>send them a copy of your product to test out and review.<\/strong><\/p>\n<p>This step gives you an opportunity for valuable early feedback about what is working and what isn't from people who are familiar with your niche.<\/p>\n<p><strong>Letting partners and affiliates know key information ahead of time<\/strong> will also help to build momentum and buzz around the product and cause an organic knock-on effect across their spheres of media influence.<\/p>\n<p>Remember, you can't launch this alone - and <strong>adequate communications preparation is key to a successful launch campaign.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Partners\/affiliates briefed on key information about product launch\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Partners\/affiliates provided with media packs or guest content to help support launch\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"approval-7\">\n<h2>Approval: <\/h2>\n<div class=\"approval-content\">\n<div class=\"header\">\n<div class=\"list-title\">\n    Will be submitted for approval:\n   <\/div>\n<\/p><\/div>\n<div class=\"approval-rule-subject-tasks-list\">\n<ul class=\"list\">\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\">\n        <span class=\"title\">Finalize the launch blog post<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\">\n        <span class=\"title\">Send pre-release announcements<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\">\n        <span class=\"title\">Set up meetings with media influencers<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\">\n        <span class=\"title\">Notify partners\/affiliates<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"launch-day\">\n<h2>Launch day:<\/h2>\n<\/section>\n<section id=\"publish-the-launch-blog-post\">\n<h2>Publish the launch blog post<\/h2>\n<div class=\"text-content\">\n<p>You've already made all necessary quality control checks by this point, so all you need to do is push the content out to live.<\/p>\n<p>After you make it public, you'll want to share it. <strong>Use the sub-checklist below to track how the new post has been promoted.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Facebook\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Twitter\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      LinkedIn\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Instagram\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Google+\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Email mailing list\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"post-to-product-hunt\">\n<h2>Post to Product Hunt<\/h2>\n<div class=\"text-content\">\n<p><strong>Get your product on&nbsp;<a href=\"http:\/\/producthunt.com\" rel=\"nofollow noopener\" target=\"_blank\">Product Hunt<\/a><\/strong>; it's a great channel for building up traffic and social reach; <a href=\"https:\/\/www.process.st\/microsite\/\" rel=\"nofollow noopener\" target=\"_blank\">we used Product Hunt<\/a><span>&nbsp;to launch our <a href=\"https:\/\/www.process.st\/business-process-automation-guide\/\" rel=\"nofollow\">Business Process Automation Ebook<\/a>, and it made up&nbsp;<\/span>over half of our total landing page traffic.<\/p>\n<p>It's straightforward enough to submit your product, but you should <strong>consider the following tips<\/strong> to get ahead of other traffic on Product Hunt:<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Submit your product just after midnight (PDT) to make sure it's at the top of the queue\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Ask people you know with existing, established Product Hunt accounts to post about your product for you (for increased social reputability)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Avoid asking people to upvote your post (this could damage your ranking)\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"manage-social-media-responses\">\n<h2>Manage social media responses<\/h2>\n<div class=\"text-content\">\n<p>Part of a successful launch campaign is keeping on top of social media; quick, quality responses are the formula for optimal social reach.&nbsp;<\/p>\n<p>Be sure to check all of your channels and<strong> respond to messages and mentions <\/strong>on as many channels as possible.<strong> Use the sub-tasks below <\/strong>as a guideline<strong>,<\/strong> and <strong>edit this task to suit your needs.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Facebook\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Instagram\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      LinkedIn\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Google+\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Twitter\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"feedback\">\n<h2>Feedback:<\/h2>\n<\/section>\n<section id=\"finalize-exposurebranding-success-survey\">\n<h2>Finalize exposure\/branding success survey<\/h2>\n<div class=\"text-content\">\n<p>Whilst you may have the best analytics system in the world set up ahead of your product launch, this won't tell you how your customers actually feel about your brand or product. This kind of insight can be a key indicator of brand health and will be useful in steering campaign directions alongside analytics data.<\/p>\n<p>The point of this task is to make sure the branding success survey is prepared ahead of time so that it can be distributed and feedback gathered post-launch. The sub-checklist below runs through a list of <strong>things you should be trying to gain insight into via your branding success survey.&nbsp;<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Branding awareness\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Brand usage\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Brand attributes\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Purchase intent\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>Once you've prepared the document, <strong>upload it to the form field below.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Branding success survey document (.doc, .pdf, .odf) <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"finalize-user-feedback-survey\">\n<h2>Finalize user feedback survey<\/h2>\n<div class=\"text-content\">\n<p>Similarly to the previous task, user feedback surveys will likely not be distributed until after launch (unless you are conducting early access testing), but the point of this task is to <strong>make sure the survey is ready and prepared for distribution.<\/strong><\/p>\n<p>The kinds of <strong>insight you will be looking to build into your user feedback&nbsp;survey include:<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      How the product performed\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Customer satisfaction\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Insight into new product feature development\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Customer loyalty\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Customer experience (CX)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Competition\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       7\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Insight into performance goals\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>Once you've drafted the document,<strong> upload a copy to the form field below.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> User feedback survey document (.doc, .pdf, .odf) <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"gather-feedback-about-product-launch-process\">\n<h2>Gather feedback about product launch process<\/h2>\n<div class=\"text-content\">\n<p><span>This checklist was designed as a repeatable process, and one of the key design strengths of a repeatable process is in <strong>how that repetition can inform continuous refinement and improvement.<\/strong><\/span><\/p>\n<p><span>So, gather the team together and discuss what you learned. What worked? What didn't? What would you differently next time? <\/span><\/p>\n<p><span>There is always room for improvement, and you can <strong>use this insight to add to or tweak this checklist template as needed.<\/strong><\/span><\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Provide suggestions for improvement to the product launch process <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"sources\">\n<h2>Sources:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/marketingland.com\" rel=\"nofollow noopener\" target=\"_blank\">MarketingLand<\/a> - <a href=\"https:\/\/marketingland.com\/7-key-elements-perfect-product-launch-134634\" rel=\"nofollow\">7 Key Elements to a Perfect Product Launch<\/a><\/li>\n<li><a href=\"https:\/\/www.aha.io\/\" rel=\"nofollow noopener\" target=\"_blank\">Aha.io<\/a> - <a href=\"https:\/\/www.aha.io\/roadmapping\/guide\/release-management\" rel=\"nofollow\">Product Release Management<\/a><\/li>\n<li><a href=\"https:\/\/moz.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Moz<\/a> -<a href=\"https:\/\/moz.com\/blog\/product-launch-checklist\" rel=\"nofollow noopener\" target=\"_blank\"> Pro Marketers Product Launch Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.productplan.com\" rel=\"nofollow noopener\" target=\"_blank\">ProductPlan<\/a> - <a href=\"https:\/\/www.productplan.com\/product-launch-checklist\/\" rel=\"nofollow\">From the Oscars to a Software Product Release<\/a><\/li>\n<li><a href=\"https:\/\/www.inc.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Inc<\/a> - <a href=\"https:\/\/www.inc.com\/larry-kim\/the-ultimate-product-launch-checklist-infographic.html\" rel=\"nofollow\">Ultimate Product Launch Checklist Infographic<\/a><\/li>\n<li><a href=\"https:\/\/blog.markgrowth.com\/\" rel=\"nofollow noopener\" target=\"_blank\">MarcGrowth<\/a> - <a href=\"https:\/\/blog.markgrowth.com\/how-to-absolutely-smash-a-product-launch-d99174d1e44a\" rel=\"nofollow\">How to Absolutely Smash a Product Launch<\/a><\/li>\n<li><a href=\"https:\/\/pragmaticmarketing.com\/\" rel=\"nofollow noopener\" target=\"_blank\">PragmaticMarketing<\/a> -<a href=\"https:\/\/pragmaticmarketing.com\/resources\/articles\/product-launch-as-a-key-business-process\" rel=\"nofollow\"> Product Launch as a Key Business Plan<\/a><\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"related-checklists\">\n<h2>Related checklists:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/www.process.st\/templates\/on-page-seo-checklist\" rel=\"nofollow noopener\" target=\"_blank\"><span>On-Page SEO Checklist<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/technical-seo-audit\" rel=\"nofollow noopener\" target=\"_blank\"><span>Technical SEO Audit<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/google-analytics-audit\" rel=\"nofollow noopener\" target=\"_blank\">Google Analytics Audit<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/ux-audit\" rel=\"nofollow noopener\" target=\"_blank\"><span>UX Audit<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/social-media-manager-daily-checklist\" rel=\"nofollow noopener\" target=\"_blank\"><span>Social Media Manager Daily Checklist<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/influencer-outreach-checklist\" rel=\"nofollow noopener\" target=\"_blank\"><span>Influencer Outreach Checklist<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/keyword-research-checklist\" rel=\"nofollow noopener\" target=\"_blank\"><span>Keyword Research Checklist<\/span><\/a><span><\/span><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/affiliate-onboarding\" rel=\"nofollow noopener\" target=\"_blank\"><span>Affiliate Onboarding<\/span><\/a><span><\/span><span><\/span><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/advanced-content-promotion-checklist\" rel=\"nofollow noopener\" target=\"_blank\">Advanced Content Promotion Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/find-almost-anyones-email\/\" rel=\"nofollow\"><span>Find Almost Anyone's Email<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/submitting-content-to-social-bookmarking-sites\/\" rel=\"nofollow\"><span>Submitting Content to Social Bookmarking Sites<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/daily-mention-tracking-for-content-promotion\/\" rel=\"nofollow\"><span>Daily Mention Tracking for Content Promotion<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/creating-a-database-of-influencers-using-buzzsumo\/\" rel=\"nofollow\"><span>Creating a Database of Influencers using Buzzs<\/span><span>umo<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/scraping-broken-links-with-seo-spider-and-ahrefs\/\" rel=\"nofollow\"><span>Scraping Broken Links with SEOSpider and Ahrefs<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/seo-checklist-the-keyword-research-process\/\" rel=\"nofollow\"><span>SEO Checklist: The Keyword Research Process<\/span><\/a><\/li>\n<li><span><a href=\"https:\/\/www.process.st\/templates\/Accepting-Formatting-Editing-and-Publishing-a-Guest-Post\/\" rel=\"nofollow\">Accepting, Formatting, Editing and Publishing a Guest Post<\/a><\/span><\/li>\n<\/ul><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Introduction: From product strategy and positioning to user stories and feature definition, a product launch is the culmination of the efforts of a diverse team all working in unison under the supervision of a product or project manager. 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