{"id":14946,"date":"2018-09-26T18:12:31","date_gmt":"2018-09-26T18:12:31","guid":{"rendered":"https:\/\/www.process.st\/templates\/ux-audit\/"},"modified":"2024-02-28T21:41:43","modified_gmt":"2024-02-28T21:41:43","slug":"ux-audit","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/ux-audit\/","title":{"rendered":"UX Audit"},"content":{"rendered":"<section id=\"introduction\">\n<h2>Introduction:<\/h2>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/tfpSkFFWvtvYkYyN-8RH6w.png\" alt=\"Introduction:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/tfpSkFFWvtvYkYyN-8RH6w.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>User experience audits are more than just a bulleted list of issues with website functionality or interface navigation; <strong>they're a clear look at potentially deep underlying flaws in your customer journey<\/strong> and provide an&nbsp;opportunity&nbsp;for<strong> tremendous improvement of conversion and engagement metrics.<\/strong><\/p>\n<p>With this in mind, they should not just be thought of as static, impartial reports, but<strong> actionable, prioritized insights.<\/strong><\/p>\n<p>Without a <strong>clearly defined process<\/strong> with infrastructure in place to deal with issues as they present themselves through the audit, you're left without rigorous, structured data.<\/p>\n<p>This checklist will guide you through <strong>what works and what doesn't in the landscape of your user experience<\/strong>, and help you to understand the <strong>best practices<\/strong> for dealing with some of the most common (but stubborn) pitfalls. With user experience (like so many things), <strong>there's always room for improvement.<\/strong><\/p>\n<p>Let's get started with the checklist.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"preliminaries\">\n<h2>Preliminaries:<\/h2>\n<\/section>\n<section id=\"prepare-the-audit\">\n<h2>Prepare the audit<\/h2>\n<div class=\"text-content\">\n<p>First up, let's get some basic information down about<strong> what is being audited and who is performing the audit<\/strong>; this will be useful later on for any <strong>reports that you might want to <a href=\"https:\/\/www.process.st\/help\/docs\/exporting-checklists\/\" rel=\"nofollow\">export<\/a>.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> First name of UX auditor <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Last name of UX auditor <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"date-field-content form-field-content\">\n<div class=\"form-group\"> <label> Date of audit <\/label> <\/p>\n<div class=\"date-container\"> <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Company name (to be audited) <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<h4 style=\"text-align: center;\">Details for audit review and approval<\/h4>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Certain tasks in this UX Audit will require review and approval by the relevant personnel in your team. Please fill in the details of the personnel int he below form fields.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> First name (for audit review and approval) <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"personas\">\n<h2>Personas:<\/h2>\n<\/section>\n<section id=\"review-ux-business-goals-document\">\n<h2>Review UX business goals document<\/h2>\n<div class=\"text-content\">\n<p>To properly orient the UX audit, you should begin by <strong>considering the most important business goals tied to the website.<\/strong> These goals will then be used to determine the user persona that will guide the UX audit.<\/p>\n<p><strong>Consult your business goals document and use the sub-checklist and form fields below<\/strong> to record what you determine to be the most relevant information.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Identify the actions you want visitors to take on the site\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Identify primary sales channels\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Identify key brand values\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Identify top competitors\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> \u200b\u200bWhat are the UX objectives for this quarter? <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> What is the most important business goal? <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> What is the most important user goal? <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> What are the primary sales channels? <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Who are your top competitors? <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> What are your most important brand values you wish to communicate on the website? <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"identify-user-persona\">\n<h2>Identify user persona<\/h2>\n<div class=\"text-content\">\n<p>Now that you've aligned your business goals,&nbsp;use that information to identify your&nbsp;<strong>primary user persona<\/strong>.<\/p>\n<p>There are many different types of user, and as such many different ways to determine what constitutes a good or bad user experience. So it makes sense to start off by <strong>identifying a user persona<\/strong> with which to use whilst auditing the website.<\/p>\n<p>When deciding on your primary persona, the following three attributes form a useful starting point:<\/p>\n<ol>\n<li><strong>goals<\/strong> (how does each persona relate to your business goals?);<\/li>\n<li><strong>needs<\/strong> (theoretical needs the personas have when visiting the website);<\/li>\n<li><strong>hates<\/strong>&nbsp;(things we should avoid doing as part of this persona's user experience);<\/li>\n<\/ol>\n<p>Below you will find a drop-down field with example user personas; once you've considered all of the above, you will want to <strong>edit this task to include your own, <\/strong>and then<strong> fill out the remaining form fields.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\"> <label> Which user persona is most relevant for this audit? <\/label> <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"analytics\">\n<h2>Analytics:<\/h2>\n<\/section>\n<section id=\"review-analytics-reports\">\n<h2>Review analytics reports<\/h2>\n<div class=\"text-content\">\n<p><span>UX is far more than just about the aesthetics of the interface; it's about refining a system of many interconnected parts. Analytics reports are o<\/span><span>ne of the most important parts of this machine; one which provides invaluable insight into the quality of user experience.<\/span><\/p>\n<p><span>You may not have access to the website's analytics data; if this is the case, then you should<strong> ask for reports for specific (recent) timeframes and segments<\/strong><\/span><span>.<\/span><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Review time on page data\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Review eCommerce conversions data\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Review mobile and web statistics\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Review user flows\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Review traffic metrics\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Determine most common entry points to the website\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> What is the most common entry point to the website? <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Did anything stand out in the analytics data as a potential problem area? <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"identify-pages-with-highest-conversion-rates\">\n<h2>Identify pages with highest conversion rates<\/h2>\n<div class=\"text-content\">\n<p>Now that you've reviewed the analytics data, <strong>list the pages with the highest conversion rate.<\/strong><\/p>\n<p>These pages are key insight into successful customer journeys, and are where you want to be looking (and differentiating from poorly performing pages) for what the UX is doing right.<\/p>\n<p>Often, high conversion pages can help to shape an overall stronger user flow.<\/p>\n<p><strong>FIll in the form fields below<\/strong> and move on to identify poorly performing pages in the next task.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Page with highest conversion rate <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Page with 2nd highest conversion rate <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Page with 3rd highest conversion rate <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Page with 4th highest conversion rate <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Page with 5th highest conversion rate <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"identify-hightraffic-pages-with-high-bounce-rate\">\n<h2>Identify high-traffic pages with high bounce rate<\/h2>\n<div class=\"text-content\">\n<p>Just as the highly converting pages represented a well-designed UX, these pages represent the <strong>opportunities for optimization on your website.&nbsp;<\/strong><\/p>\n<p>High bounce rate is usually considered anything above 70%, but this metric should be adjusted for context. Go ahead and <strong>fill out the forms in this task.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Highest traffic page with high bounce rate <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> 2nd highest traffic page with high bounce rate <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> 3rd highest traffic page with high bounce rate <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> 4th highest traffic page with high bounce rate <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> 5th highest traffic page with high bounce rate <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"customer-journey\">\n<h2>Customer journey:<\/h2>\n<\/section>\n<section id=\"identify-weak-points-in-customer-journey\">\n<h2>Identify weak points in customer journey<\/h2>\n<div class=\"text-content\">\n<p>Customer journeys can be part of great strategies for highly optimized user experience, but getting them right can be tough.<\/p>\n<p>It's expected that some customer journeys will have weak points - what's important is you <strong>locate these weak points and understand why they're failing.&nbsp;<\/strong><\/p>\n<p>Weak points can be identified by asking where specifically in the customer journey does the customer deviate from the intended path as identified to be in line with your business goals.<\/p>\n<p><strong>Check out this <a href=\"https:\/\/www.crmconduit.co.uk\/blog\/what-are-moments-of-truth-and-how-do-you-identify-them\" rel=\"nofollow noopener\" target=\"_blank\">article<\/a><\/strong> on how to identify the weaknesses and strengths of your customer journey and then put that knowledge into practice by<strong> filling out the form fields below.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> What is the weakest point of this customer's journey? <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"identify-strong-points-in-customer-journey\">\n<h2>Identify strong points in customer journey<\/h2>\n<div class=\"text-content\">\n<p>You must also look at what's currently working well for your customer journeys. These strong links will help you build better solutions and fix what isn't working.&nbsp;<\/p>\n<p>Earlier, you looked at the analytics profiles of certain pages and identified some high performers. It's likely that these pages will correlate with your responses to this task; in any case, you should <strong>be thorough in checking analytics profiles and referring back to the data gathered in previous tasks.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> What is the strongest point of this customer's journey? <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"design-and-usability\">\n<h2>Design and usability:<\/h2>\n<\/section>\n<section id=\"have-site-layout-evaluated\">\n<h2>Have site layout evaluated<\/h2>\n<div class=\"text-content\">\n<p>Site layout governs a lot of the user experience; often associated with usability, it also relates to and directly influences how your user profiles are moving along their user journey, and can hugely impact UX, for better or for worse.<\/p>\n<p>Below are some layout checks you can use as best practice standards to <strong>ensure your testing team can make sure the site is optimized for a positive user experience<\/strong>.<\/p>\n<p>If you believe that improvements could be made to site layout, specify in the form field below the sub-checklist items.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      User needs fulfilled\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Site navigation does not inhibit customer journey\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Page content (copy, etc.) is in line with customer journey\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Site search is easily accessible\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Formatting is clear and considerate of customer journey\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\"> <label> Could website usability be improved? <\/label> <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"have-mobile-experience-evaluated\">\n<h2>Have mobile experience evaluated<\/h2>\n<div class=\"text-content\">\n<p>Often overlooked, mobile experience is a crucial consideration, given how many people use their mobiles for website browsing at this point.<\/p>\n<p>Delegate your testing team a mobile experience review, and make sure to <strong>include the following points in the briefing:<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Highlight importance of pop-ups not hindering user experience on mobile\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Highlight importance of loading times (are they agreeable on mobile?)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Highlight importance of making sure all media is working on mobile\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Highlight importance of formatting (is everything visible on mobile?)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Highlight importance of social sharing menus working correctly on mobile\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Highlight importance of plugins working on mobile\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       7\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Highlight importance of eCommerce features working on mobile\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Suggest how mobile experience could be improved <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"solutions\">\n<h2>Solutions:<\/h2>\n<\/section>\n<section id=\"create-solutions-plan-of-action\">\n<h2>Create solutions plan of action<\/h2>\n<div class=\"text-content\">\n<p>All solution plans need to be reviewed and approved by the relevant personnel. Completion of this UX Audit is not possible until solutions have been approved.<\/p>\n<p>You can begin your solutions plan by <strong>road-mapping a list of dates&nbsp;for specific milestones<\/strong>. <strong>This report should be high-level<\/strong>; the opportunity to flesh it out will come later - what's most important is achieving a working draft that can be shared to the rest of the team and feedback given.<\/p>\n<ul><\/ul>\n<p>Below is an equally high level plan for approaching a solutions document, which you should attend to by <strong>checking off one sub-task at a time as you make progress with the draft.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Consider the biggest UX problems within this review\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Consider the biggest UX strengths within this review\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Research UX of competition\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Create actionable solutions to these problems\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Create an overarching content strategy for primary user profiles\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Perform usability testing\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       7\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Continue performing UX reviews\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>Once you've drafted the document, <strong>upload it to the form field below.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\"> <label> Upload solutions plan document <\/label> <\/p>\n<div class=\"file-container\"> <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"redesign-full-purchase-path-for-weakest-customer-journey\">\n<h2>Redesign full purchase path for weakest customer journey<\/h2>\n<div class=\"text-content\">\n<p><span>In order to maximize your conversions, you have to get the customer journey right \u2013 so you need to build one that matches user\u2019s needs; <strong>refer back to task 4 (Identify goals) for this<\/strong>.<\/span><\/p>\n<p><span>The following process has been outlined for redesigning a full purchase path for the weak points in your customer journey; just <strong>check off each sub-task as you go:<\/strong><\/span><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Figure out how the user is getting to the site (entry point)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Determine their desire as a user (user goal)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Determine your goal for them, as a business (business goal)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Map out a path from entry point to the final action (sign up, download, etc.)\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Why do you think this customer journey is failing? <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> What changes need to be made to the customer journey? <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><a href=\"https:\/\/www.invisionapp.com\/\" rel=\"nofollow\">InVision<\/a> is a great platform for quickly prototyping UX&nbsp;<span>sketches and wireframes for work-in-progress designs so you can share your solutions and get instant feedback. <strong>Check out the video below <\/strong>on how to create rapid prototypes with InVision.<\/span><\/p>\n<\/p><\/div>\n<div class=\"video-content\">\n<div class=\"iframe-container\"> <iframe src=\"https:\/\/www.youtube.com\/embed\/aOp97n6JhIg?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"suggest-improvements-to-site-usability\">\n<h2>Suggest improvements to site usability<\/h2>\n<div class=\"text-content\">\n<p><span><strong>Site usability affects how users are able to fulfill their needs and desires.<\/strong>&nbsp;It's not necessarily something a user sees, it's something they experience. Upon visiting a website, they are either invited and welcomed or off-put and confused by the impression of website usability.&nbsp;<\/span><\/p>\n<p><span>The following is a list of checks you can perform to make sure site usability is up to scratch.<\/span><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure buttons and links are easily clickable\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure color alone is not used to convey information\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure site can be navigated with just a keyboard (without a mouse)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure alt-attributes are provided for non-text items\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure the search-bar is available on every page\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure important content is displayed first\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       7\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure content is scannable\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       8\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure pages aren't cluttered\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Suggest how site usability could be improved <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"approval\">\n<h2>Approval: <\/h2>\n<div class=\"approval-content\">\n<div class=\"header\">\n<div class=\"list-title\">\n    Will be submitted for approval:\n   <\/div>\n<\/p><\/div>\n<div class=\"approval-rule-subject-tasks-list\">\n<ul class=\"list\">\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\"> <span class=\"title\">Create solutions plan of action<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\"> <span class=\"title\">Redesign full purchase path for weakest customer journey<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\"> <span class=\"title\">Suggest improvements to site usability<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"sources\">\n<h2>Sources:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/www.elevatedthird.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Elevated Third<\/a> - <a href=\"https:\/\/www.elevatedthird.com\/news-insights\/who-owns-user-experience\" rel=\"nofollow\">Who Owns User Experience?<\/a><\/li>\n<li><a href=\"https:\/\/uxdesign.cc\/\" rel=\"nofollow noopener\" target=\"_blank\">UXDesign.cc<\/a> -<a href=\"https:\/\/uxdesign.cc\/ux-audits-and-their-importance-in-the-design-process-55264e55ffd1\" rel=\"nofollow\"> Importance of UX Design Audits<\/a><\/li>\n<li><a href=\"https:\/\/pragmaticmarketing.com\/\" rel=\"nofollow noopener\" target=\"_blank\">PragmaticMarketing<\/a> - <a href=\"https:\/\/pragmaticmarketing.com\/resources\/articles\/product-launch-as-a-key-business-process\" rel=\"nofollow\">Product Launch as a Key Business Process<\/a><\/li>\n<li><a href=\"http:\/\/www.jjg.net\/\" rel=\"nofollow noopener\" target=\"_blank\">JJG<\/a> - <a href=\"http:\/\/www.jjg.net\/elements\/pdf\/elements_ch02.pdf\" rel=\"nofollow\">The Elements of User Experience<\/a><\/li>\n<li><a href=\"https:\/\/conversionxl.com\/blog\/how-to-design-user-flow\/\" rel=\"nofollow noopener\" target=\"_blank\">ConversionXL<\/a> - <a href=\"https:\/\/conversionxl.com\/blog\/how-to-design-user-flow\/\" rel=\"nofollow\">How to Design User Flow<\/a><\/li>\n<li><a href=\"https:\/\/www.uxpin.com\/\" rel=\"nofollow noopener\" target=\"_blank\">UXPin<\/a> - <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/conduct-ux-review-wont-get-thrown\/\" rel=\"nofollow\">How to Conduct a UX Review That Won't Get Thrown Out<\/a><\/li>\n<li><a href=\"https:\/\/24ways.org\/2015\/how-to-do-a-ux-review\/\" rel=\"nofollow noopener\" target=\"_blank\">24Ways<\/a> - <a href=\"https:\/\/24ways.org\/2015\/how-to-do-a-ux-review\/\" rel=\"nofollow\">How to do a UX Review<\/a><\/li>\n<li><a href=\"http:\/\/www.jjg.net\/\" rel=\"nofollow noopener\" target=\"_blank\">Jesse James Garrett<\/a> - <a href=\"http:\/\/www.jjg.net\/elements\/pdf\/elements_ch02.pdf\" rel=\"nofollow\">The Elements of User Experience<\/a><\/li>\n<li><a href=\"https:\/\/blog.pageonewebsolutions.com\" rel=\"nofollow noopener\" target=\"_blank\">PageOneWebSolutions<\/a> - <a href=\"https:\/\/blog.pageonewebsolutions.com\/12-common-ux-issues-and-how-they-affect-web-development-process\" rel=\"nofollow\">12 Common UX Issues<\/a><\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"related-checklists\">\n<h2>Related checklists:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/www.process.st\/templates\/on-page-seo-checklist\" rel=\"nofollow noopener\" target=\"_blank\"><span>On-Page SEO Checklist<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/technical-seo-audit\" rel=\"nofollow noopener\" target=\"_blank\"><span>Technical SEO Audit<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/product-launch-checklist\" rel=\"nofollow noopener\" target=\"_blank\"><span>Product Launch Checklist<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/google-analytics-audit\" rel=\"nofollow noopener\" target=\"_blank\">Google Analytics Audit<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/social-media-manager-daily-checklist\" rel=\"nofollow noopener\" target=\"_blank\"><span>Social Media Manager Daily Checklist<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/influencer-outreach-checklist\" rel=\"nofollow noopener\" target=\"_blank\"><span>Influencer Outreach Checklist<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/keyword-research-checklist\" rel=\"nofollow noopener\" target=\"_blank\"><span>Keyword Research Checklist<\/span><\/a><span><\/span><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/affiliate-onboarding\" rel=\"nofollow noopener\" target=\"_blank\"><span>Affiliate Onboarding<\/span><\/a><span><\/span><span><\/span><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/advanced-content-promotion-checklist\" rel=\"nofollow noopener\" target=\"_blank\">Advanced Content Promotion Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/find-almost-anyones-email\/\" rel=\"nofollow\"><span>Find Almost Anyone's Email<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/submitting-content-to-social-bookmarking-sites\/\" rel=\"nofollow\"><span>Submitting Content to Social Bookmarking Sites<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/daily-mention-tracking-for-content-promotion\/\" rel=\"nofollow\"><span>Daily Mention Tracking for Content Promotion<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/creating-a-database-of-influencers-using-buzzsumo\/\" rel=\"nofollow\"><span>Creating a Database of Influencers using Buzzs<\/span><span>umo<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/scraping-broken-links-with-seo-spider-and-ahrefs\/\" rel=\"nofollow\"><span>Scraping Broken Links with SEOSpider and Ahrefs<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/seo-checklist-the-keyword-research-process\/\" rel=\"nofollow\"><span>SEO Checklist: The Keyword Research Process<\/span><\/a><\/li>\n<li><span><a href=\"https:\/\/www.process.st\/templates\/Accepting-Formatting-Editing-and-Publishing-a-Guest-Post\/\" rel=\"nofollow\">Accepting, Formatting, Editing and Publishing a Guest Post<\/a><\/span><\/li>\n<\/ul><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Introduction: User experience audits are more than just a bulleted list of issues with website functionality or interface navigation; they're a clear look at potentially deep underlying flaws in your customer journey and provide an&nbsp;opportunity&nbsp;for tremendous improvement of conversion and engagement metrics. With this in mind, they should not just be thought of as static, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":14947,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"23","template_description":"Run this checklist each time you need an expert review of your website's user experience.","template_id":"g4szOKex7ylm6N-xq8JGQg","task_0":"Introduction:","task_slug_0":"introduction","task_1":"Preliminaries:","task_slug_1":"preliminaries","task_2":"Prepare the audit","task_slug_2":"prepare-the-audit","task_3":"Personas:","task_slug_3":"personas","task_4":"Review UX business goals document","task_slug_4":"review-ux-business-goals-document","task_5":"Identify user persona","task_slug_5":"identify-user-persona","task_6":"Analytics:","task_slug_6":"analytics","task_7":"Review analytics 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