{"id":14949,"date":"2018-09-26T18:13:33","date_gmt":"2018-09-26T18:13:33","guid":{"rendered":"https:\/\/www.process.st\/templates\/social-media-manager-daily-checklist\/"},"modified":"2024-02-28T21:41:51","modified_gmt":"2024-02-28T21:41:51","slug":"social-media-manager-daily-checklist","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/social-media-manager-daily-checklist\/","title":{"rendered":"Social Media Manager Daily Checklist"},"content":{"rendered":"<section id=\"introduction\">\n<h2>Introduction:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/qHrjV9cmEIK5kODBt5RGgA.png\" alt=\"Introduction:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/qHrjV9cmEIK5kODBt5RGgA.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Social media managers have a lot on their plate - and when you're doing any kind of regular SMM, which can be busy work, you need to <strong>make sure you're covering all your bases<\/strong> and <strong>balancing your time<\/strong> in the best way possible.<\/p>\n<p>It's no surprise that such a diverse marketing channel as social media, with all its potential, has just as many things to remember when considering everything that goes into a single day's work as a social media manager.&nbsp;<\/p>\n<p>You'll be relieved to hear, then, that <strong>this checklist was created with you in mind<\/strong>. You can <strong>run this checklist at the start of your day<\/strong> to free up some headspace and drop that nagging feeling in the back of your head that you just might have forgotten something.<\/p>\n<p><span>Plus, Process Street uses API integration to make it easy for you to <strong>hook this checklist into over 1,000 apps you already use<\/strong>, like <a href=\"https:\/\/buffer.com\/\" rel=\"nofollow\">Buffer<\/a> and <a href=\"https:\/\/mention.com\/en\/\" rel=\"nofollow\">Mention<\/a>.<\/span><\/p>\n<p>Having a <strong>solid process<\/strong> which checks all of the boxes for what needs to be done that day and runs over each task in a clear, concise format is invaluable, and <strong>you could save so much time and money using this checklist<\/strong> as part of your social media management process.<\/p>\n<p>So, let's get started.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"preparation\">\n<h2>Preparation:<\/h2>\n<\/section>\n<section id=\"check-your-social-editorial-calendar\">\n<h2>Check your social editorial calendar<\/h2>\n<div class=\"text-content\">\n<p>First up, make sure to check your social editorial calendar. <strong>This should be one of the first things you do each day<\/strong> as a social media manager.<\/p>\n<p><strong>Checking your calendar puts everything into perspective<\/strong> and immediately, at the start of your day, gives you <strong>a good look at the current state of the game.<\/strong><\/p>\n<p>Have a look at <strong>what content is going live today<\/strong>, and any that has gone live since you last checked; it's likely these posts will have buzz and require maintenance in later tasks. Looking at scheduled posts and checking for upcoming milestones or deadlines will allow you to <strong>prioritize and plan the rest of your day more strategically.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check what content is going live today\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check the status of content for the week ahead\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check for any upcoming important milestones\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"responding-to-messages\">\n<h2>Responding to messages:<\/h2>\n<\/section>\n<section id=\"respond-to-inbound-messages\">\n<h2>Respond to inbound messages<\/h2>\n<div class=\"text-content\">\n<p><span>Your inbound messages represent your customers (and potential customers) with a problem or a need that you have a duty to fulfill. <\/span><\/p>\n<p><span>This is your opportunity to build a relationship and increase trust, so <strong>responding to inbound social messages should be a priority.<\/strong><\/span><\/p>\n<p>Make sure to check all social platforms; we've included a list of the most common as sub-tasks below.<a href=\"https:\/\/www.process.st\/help\/docs\/editing-templates\/\" rel=\"nofollow\"> Feel free to <strong>edit<\/strong><\/a><strong> this template to include or exclude platforms as you need.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check inbound messages on Facebook\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check inbound messages on Twitter\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check inbound messages on Instagram\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check inbound messages on LinkedIn\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check inbound messages on Google+\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"monitor-and-respond-to-social-mentions\">\n<h2>Monitor and respond to social mentions<\/h2>\n<div class=\"text-content\">\n<p><span>Not all of your inbound mentions will be properly tagged in the post; a&nbsp;lot of the time people just mention your brand without thinking about how to make sure you see their post.<\/span><\/p>\n<p><span>Social media monitoring tools like <a href=\"https:\/\/hootsuite.com\/\" rel=\"nofollow\">Hootsuite<\/a> are great for <strong>tracking keywords<\/strong> and <strong>keeping on top of all of the conversations<\/strong> (opportunities) where your brand is mentioned.<\/span><\/p>\n<p><span>Whether you're running a 3rd party tool or pulling the searches manually, check each of your social media channels and<strong> tick them off in the sub-checklist below.<\/strong><\/span><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Respond to social mentions on Facebook\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Respond to social mentions on Twitter\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Respond to social mentions on Instagram\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Respond to social mentions on LinkedIn\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Respond to social mentions on Google+\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"creating-traction\">\n<h2>Creating traction:<\/h2>\n<\/section>\n<section id=\"create-conversations-with-brand-advocates\">\n<h2>Create conversations with brand advocates<\/h2>\n<div class=\"text-content\">\n<p><span>Brand advocates are like local influencers - their reach may not be as far, but the trust they command can equal and often surpasses that of top influencers.<\/span><\/p>\n<p><span>Something so simple as favoriting a comment or replying to a post can send a powerful message and do much of the work in converting followers\/customers into brand advocates.<\/span><\/p>\n<p><span>But why stop there? Consider how you can leverage organic conversations and simultaneously generate viral traction whilst building brand advocacy. <strong>Each interaction is an opportunity.<\/strong><\/span><\/p>\n<p><span>By following and checking the sub-tasks below you should be able to push your brand advocacy that little bit further. Always <strong>consider how you can turn a question into a conversation<\/strong>, or make your response count for more than just a stagnant copy-pasted box-check on your to-do list.<\/span><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Look for quality content to like from potential advocates\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Look for quality content to re-post from potential advocates\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Look for opportunities to generate conversation with potential advocates\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"discover-and-engage-with-new-customers\">\n<h2>Discover and engage with new customers<\/h2>\n<div class=\"text-content\">\n<p><span>As well as engaging with potential brand advocates, you should be making every effort to engage with new customers on a daily basis.<\/span><\/p>\n<p><span>You can<strong> <a href=\"https:\/\/help.hootsuite.com\/hc\/en-us\/articles\/115002205467-Add-a-search-stream\" rel=\"nofollow\">use the same social monitoring tools<\/a>&nbsp;to pinpoint and lock-onto specific keywords that signal purchase intent<\/strong> and make your move to either profile or engage with the prospect.<\/span><\/p>\n<p><span> For example, if one of your products is an HDD recovery tool, you might want to monitor for instances of the phrase \"lost all my data\" and <strong>reach out to these users with an appealing exclusive offer.<\/strong><\/span><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Engage with 1-3 new customers on Facebook\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Engage with 1-3 new customers on Twitter\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Engage with 1-2 new customers on Instagram\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Engage with 1-2 new customers on LinkedIn\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Engage with 1 new customer on Google+\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"drive-comments-and-conversation-on-your-social-pages\">\n<h2>Drive comments and conversation on your social pages<\/h2>\n<div class=\"text-content\">\n<p>Encouraging conversation and comment around your social pages is a reliable strategy for organic (and potentially viral) growth.<\/p>\n<p>Simply <strong>ending a post with a call-to-action<\/strong> along the lines of <em>\"Comment your favorite XYZ&nbsp;down below\"&nbsp;<\/em>or \"<em>Let me know what you think I should do for my next video in the comments!\"&nbsp;<\/em>can go a long way for a little extra time spent writing up the post.<\/p>\n<p>It's almost always possible to include a prompt like this at the end of your post, but it's important to <strong>keep the content relevant<\/strong> and <strong>consider what value that you are trying to add.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Review scheduled content to make sure comment prompts are included\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure comment prompts add value\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure the comment prompts are relevant to the content\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"upkeep\">\n<h2>Upkeep:<\/h2>\n<\/section>\n<section id=\"check-scheduled-content-is-queued-up\">\n<h2>Check scheduled content is queued up<\/h2>\n<div class=\"text-content\">\n<p>Check for empty slots and make sure posts are scheduled to go live at the most optimal time for that particular social platform.&nbsp;<\/p>\n<p>When to post is a question of where your target audience is, and what kind of lifestyle they lead.&nbsp;It's likely that 24-year-old students in GMT+8 will have different browsing and engagement patterns than age 50+ retired CTOs in Eastern Standard Time.<\/p>\n<p><span>But that doesn't mean you can't look to existing studies for answers. Based on <a href=\"https:\/\/coschedule.com\/blog\/best-times-to-post-on-social-media\/\" rel=\"nofollow\">extensive aggregated research done by CoSchedule<\/a>, you can <strong>use the&nbsp;infographics and sub-tasks<\/strong> below to <strong>make sure you're sharing optimally.<\/strong><\/span><\/p>\n<p><span>For<strong> Facebook:<\/strong><\/span><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Schedule 1-2 posts per day on Facebook\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/qB-af1Td6Zvfi4rnJ85KNA.png\" alt=\"Check scheduled content is queued up\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/qB-af1Td6Zvfi4rnJ85KNA.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<ul>\n<li>For<strong> Instagram:<\/strong><\/li>\n<\/ul><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Schedule 1-3 posts per day on Instagram\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/ux4WFayQBv0Da6W24YBP_g.png\" alt=\"Check scheduled content is queued up\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/ux4WFayQBv0Da6W24YBP_g.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>For <strong>Twitter:<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Schedule 3-6 posts per day on Twitter\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/j6pzlsIDI4IbkzcGwPpDaA.png\" alt=\"Check scheduled content is queued up\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/j6pzlsIDI4IbkzcGwPpDaA.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>For <strong>LinkedIn:<\/strong><strong><\/strong><strong><\/strong><strong><\/strong><strong><\/strong><strong><\/strong><strong><\/strong><strong><\/strong><strong><\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Schedule 1 post per day on LinkedIn\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/iIKPh3YEKx-UOWoAW_hE6A.png\" alt=\"Check scheduled content is queued up\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/iIKPh3YEKx-UOWoAW_hE6A.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>For&nbsp;<strong>Google+:<\/strong><strong><\/strong><strong><\/strong><strong><\/strong><strong><\/strong><strong><\/strong><strong><\/strong><strong><\/strong><strong><\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Schedule 1-2 posts per day on Google+\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/jGkFPcZGElMARMHApO1Ddg.png\" alt=\"Check scheduled content is queued up\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/jGkFPcZGElMARMHApO1Ddg.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"prepare-new-content-and-add-to-your-master-list\">\n<h2>Prepare new content and add to your master list<\/h2>\n<div class=\"text-content\">\n<p>The meat of social media management is content sharing. Of course, engagement is the secret spice, but you have to first curate strategic content to maximize&nbsp;engagement.<\/p>\n<p>Now, you've already checked out your calendar, and likely already have most of the week mapped out ahead of you, so it's time to&nbsp;<strong>focus on curating fresh content.<\/strong><\/p>\n<p>So, consider how these proven psychological elements can inform your content curation. Ask yourself:<\/p>\n<ul>\n<li>Are you leveraging social validation?<\/li>\n<li>Are you sharing good, \"positive\" news?<\/li>\n<li>Are your posts aesthetically pleasing?<\/li>\n<li>Are you building relationships with your audience with each post?<\/li>\n<li>Does your content reflect your brand message?<\/li>\n<li>Is there an emotional appeal?<\/li>\n<li>Is there an attractive narrative?<\/li>\n<li>Are you leveraging current events\/controversy\/gossip to maximize virality?<\/li>\n<\/ul>\n<p>Considering all of this, you should be curating or creating enough fresh content on a daily basis to keep the schedule running smoothly. Are you curating enough content? <strong>Use the sub-checklist below as a metric:<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Prepare 1-2 Facebook posts\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Prepare 1-3 Instagram posts\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Prepare 3-6 Twitter posts\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Prepare 1 LinkedIn post\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Prepare 1-2 Google+ posts\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Add new content to your master list\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p><span>You can use a tool like Quuu to curate your content automatically. <strong>Check out this <a href=\"http:\/\/blog.quuu.co\/get-started-with-quuu-and-buffer\/\" rel=\"nofollow\">getting started guide<\/a><\/strong> for using Quuu together with Buffer.<\/span><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"research\">\n<h2>Research:<\/h2>\n<\/section>\n<section id=\"monitor-your-competition\">\n<h2>Monitor your competition<\/h2>\n<div class=\"text-content\">\n<p>Social media is a great way to get a quick rundown of your competitor's game state. You should always <strong>be aware of your competition across all social platforms,<\/strong> as it helps you to keep your content relevant as well as offering a window into unique, highly focused marketing strategies.<\/p>\n<p><span><strong>Use this sub-checklist as a guide<\/strong> to what you should be looking for:<\/span><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Look at recently released competitor products\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Look for what your competitor's customers are complaining about\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Search for unique marketing strategies that you can adapt into your own campaigns\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p><span>You should <strong><a href=\"https:\/\/www.process.st\/help\/docs\/editing-templates\/\" rel=\"nofollow\">edit this task<\/a> with your own links to saved searches or lists that display competitor activity<\/strong>; that way you can easily check on known resources as part of your recurring process.<\/span><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"catch-up-on-industry-news\">\n<h2>Catch up on industry news<\/h2>\n<div class=\"text-content\">\n<p>Social media is a dynamic landscape, and platforms can come and go in the blink of an eye. From Myspace to Ello, social networks&nbsp;are&nbsp;appearing, disappearing, and&nbsp;changing constantly.<\/p>\n<p>That's exactly why it pays to&nbsp;<strong>keep up to date with the latest&nbsp;news about the social&nbsp;network&nbsp;industry.&nbsp;<\/strong>There are many places you can go for consistent, high-quality news:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.socialmediatoday.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Social Media Today<\/a><span>&nbsp;is a hub for social media updates, and a great place to learn about algorithm changes.<\/span><\/li>\n<li><a href=\"http:\/\/www.socialmediaexaminer.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Social Media Examiner<\/a><span>&nbsp;<\/span>aggregates sources from top thinkers in the field.<\/li>\n<li><a href=\"http:\/\/adweek.com\/socialtimes\" rel=\"nofollow noopener\" target=\"_blank\">Adweek\u2019s SocialTimes<\/a><span>&nbsp;<\/span>delivers all the breaking news in a concise, insightful package.<\/li>\n<\/ul>\n<p>With all that in mind, <strong>you should be taking time each day to:<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check for news about algorithm changes\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Stay informed about new or alternative social networks\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"sources\">\n<h2>Sources:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/sproutsocial.com\" rel=\"nofollow noopener\" target=\"_blank\">SproutSocial<\/a> - <a href=\"https:\/\/sproutsocial.com\/insights\/social-media-checklist\/\" rel=\"nofollow\">Social Media Checklist<\/a><\/li>\n<li><a href=\"https:\/\/blog.bufferapp.com\/\" rel=\"nofollow noopener\" target=\"_blank\">BufferApp<\/a> - <a href=\"https:\/\/blog.bufferapp.com\/daily-social-media-checklist\" rel=\"nofollow\">Social Media Manager's Daily, Weekly, Monthly checklist<\/a><\/li>\n<li><a href=\"https:\/\/blog.bufferapp.com\" rel=\"nofollow noopener\" target=\"_blank\">BufferApp<\/a> -<a href=\"https:\/\/blog.bufferapp.com\/social-media-manager-checklist\" rel=\"nofollow\"> A Day in the Life of a Social Media Manager<\/a><\/li>\n<li><a href=\"https:\/\/coschedule.com\/\" rel=\"nofollow noopener\" target=\"_blank\">CoSchedule<\/a> - <a href=\"https:\/\/coschedule.com\/blog\/social-media-checklists\/\" rel=\"nofollow\">Marketing Manager's Social Media Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.postplanner.com\/\" rel=\"nofollow noopener\" target=\"_blank\">PostPlanner<\/a> - <a href=\"https:\/\/www.postplanner.com\/helpful-checklist-for-social-media-marketing\/\" rel=\"nofollow\">A Checklist for Social Media Marketing That Actually Helps<\/a><\/li>\n<li><a href=\"https:\/\/smallbusinessforum.co\/\" rel=\"nofollow noopener\" target=\"_blank\">SmallBusinessForum<\/a> - <a href=\"https:\/\/smallbusinessforum.co\/\" rel=\"nofollow noopener\" target=\"_blank\">Daily, Weekly, Monthly Social Media Marketing Checklist<\/a><\/li>\n<li><a href=\"https:\/\/blog.hootsuite.com\" rel=\"nofollow noopener\" target=\"_blank\">HootSuite<\/a> - <a href=\"https:\/\/blog.hootsuite.com\/social-media-managers-daily-checklist\/\" rel=\"nofollow\">Social Media Manager's Daily Checklist<\/a><\/li>\n<li><a href=\"https:\/\/rebekahradice.com\" rel=\"nofollow noopener\" target=\"_blank\">RebekahRadice<\/a> - <a href=\"https:\/\/rebekahradice.com\/only-social-media-checklist-youll-ever-need\/\" rel=\"nofollow\">The Only Social Media Managing Checklist You'll Ever Need<\/a><\/li>\n<li><a href=\"https:\/\/www.adweek.com\/\" rel=\"nofollow noopener\" target=\"_blank\">AdWeek<\/a> - <a href=\"https:\/\/www.adweek.com\/digital\/a-complete-checklist-for-social-media-managers-infographic\/\" rel=\"nofollow\">A Complete Checklist for Social Media Managers (Infographic)<\/a><\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"related-checklists\">\n<h2>Related checklists:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/www.process.st\/templates\/on-page-seo-checklist\" rel=\"nofollow noopener\" target=\"_blank\"><span>On-Page SEO Checklist<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/technical-seo-audit\" rel=\"nofollow noopener\" target=\"_blank\"><span>Technical SEO Audit<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/product-launch-checklist\" rel=\"nofollow noopener\" target=\"_blank\"><span>Product Launch Checklist<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/ux-audit\" rel=\"nofollow noopener\" target=\"_blank\"><span>UX Audit<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/google-analytics-audit\" rel=\"nofollow noopener\" target=\"_blank\">Google Analytics Audit<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/influencer-outreach-checklist\" rel=\"nofollow noopener\" target=\"_blank\"><span>Influencer Outreach Checklist<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/keyword-research-checklist\" rel=\"nofollow noopener\" target=\"_blank\"><span>Keyword Research Checklist<\/span><\/a><span><\/span><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/affiliate-onboarding\" rel=\"nofollow noopener\" target=\"_blank\"><span>Affiliate Onboarding<\/span><\/a><span><\/span><span><\/span><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/advanced-content-promotion-checklist\" rel=\"nofollow noopener\" target=\"_blank\">Advanced Content Promotion Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/find-almost-anyones-email\/\" rel=\"nofollow\"><span>Find Almost Anyone's Email<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/submitting-content-to-social-bookmarking-sites\/\" rel=\"nofollow\"><span>Submitting Content to Social Bookmarking Sites<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/daily-mention-tracking-for-content-promotion\/\" rel=\"nofollow\"><span>Daily Mention Tracking for Content Promotion<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/creating-a-database-of-influencers-using-buzzsumo\/\" rel=\"nofollow\"><span>Creating a Database of Influencers using Buzzs<\/span><span>umo<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/scraping-broken-links-with-seo-spider-and-ahrefs\/\" rel=\"nofollow\"><span>Scraping Broken Links with SEOSpider and Ahrefs<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/seo-checklist-the-keyword-research-process\/\" rel=\"nofollow\"><span>SEO Checklist: The Keyword Research Process<\/span><\/a><\/li>\n<li><span><a href=\"https:\/\/www.process.st\/templates\/Accepting-Formatting-Editing-and-Publishing-a-Guest-Post\/\" rel=\"nofollow\">Accepting, Formatting, Editing and Publishing a Guest Post<\/a><\/span><\/li>\n<\/ul><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Introduction: Social media managers have a lot on their plate - and when you're doing any kind of regular SMM, which can be busy work, you need to make sure you're covering all your bases and balancing your time in the best way possible. 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