{"id":14957,"date":"2018-09-26T18:13:51","date_gmt":"2018-09-26T18:13:51","guid":{"rendered":"https:\/\/www.process.st\/templates\/social-media-influencer-outreach-checklist\/"},"modified":"2024-02-28T21:41:58","modified_gmt":"2024-02-28T21:41:58","slug":"social-media-influencer-outreach-checklist","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/social-media-influencer-outreach-checklist\/","title":{"rendered":"Social Media Influencer Outreach Checklist"},"content":{"rendered":"<section id=\"introduction\">\n<h2>Introduction:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/qb1Fenl2hl276lk-u45DVA.png\" alt=\"Introduction:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/qb1Fenl2hl276lk-u45DVA.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Social media influencers are gatekeepers who have the power to open wide bountiful funnels of <strong>trusting, high quality, qualified customers<\/strong> into your analytics landscape.<\/p>\n<p>You want them to <strong>promote your content<\/strong>, become <strong>affiliates or partners<\/strong>, and <strong>give you a platform<\/strong> in front of their loyal audience.&nbsp;But with the promise of this great power, the question remains; how do you find and build relationships with the most sought-after influencers in your field?&nbsp;<\/p>\n<p>It is not an easy question to answer. The road to the perfect influencer outreach process is a long and arduous one It takes time, research into what channels your ideal customers are prioritizing, trial-and-error, many follow-up emails, and a good deal of negotiating.&nbsp;<\/p>\n<p>But in the end, it's worth it.&nbsp;<a href=\"https:\/\/blog.tomoson.com\/influencer-marketing-study\/\" rel=\"nofollow\">Tomoson has found<\/a> that <strong>each dollar invested in influencer marketing has a $6.50 ROI<\/strong>; so we're talking prime real estate. This checklist was designed specifically to <strong>streamline and refine the social media influencer outreach process<\/strong> into a useful, <strong>reusable template<\/strong>, so it's easier than ever for you to see a return on your investment.<\/p>\n<p>Let's get started and unlock some serious influencer potential.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"preparation\">\n<h2>Preparation:<\/h2>\n<\/section>\n<section id=\"record-some-information-about-this-campaign\">\n<h2>Record some information about this campaign<\/h2>\n<div class=\"text-content\">\n<p>First up, let's nail down the basics. This is a lightweight task where you will <strong>fill out some information<\/strong> to be used later on to trigger conditional tasks and auto-fill certain forms.<\/p>\n<p>These kinds of records are also useful for reports and contingency further down the line, should you ever need to look back over specific campaign analytics.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> What is being promoted? <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> First name of social media manager <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Last name of social media manager <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"multi-choice-content form-field-content\">\n<div class=\"form-group\">\n   <label> Which platforms will you be targeting? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"\">Multiple options can be selected from this list<\/option><\/select>\n  <\/div>\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Blogs\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Social\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"goals\">\n<h2>Goals:<\/h2>\n<\/section>\n<section id=\"review-your-google-analytics-data\">\n<h2>Review your Google Analytics data<\/h2>\n<div class=\"text-content\">\n<p>Before you do anything else, it's crucial that you <strong>look at your own metrics<\/strong> so you can set goals and plan influencer strategies that align with a vision for performance improvement.<\/p>\n<p>Your analytics and goals both feed into one another, but <strong>your goals should be informed by the current performance of the business<\/strong> - and one of the best ways to gauge that is by checking up on your analytics.<\/p>\n<p>Check up on your Google Analytics (or whatever software you use) data and <strong>look for the following indicators:<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Look at pageviews by source to get a better idea of which medium is attracting the most visitors\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Sort by unique pageviews, bounce rate, average time on page, and page value to understand which pieces are doing well and which show opportunity for improvement\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Look at pageviews by title to see which get the most clicks\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Look at which referrals are performing well for ideas about what kind of content resonates best with your user base\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Look at which social referrals are performing well\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Look at a weighted sort of your analytics data to gain insights into potential KPIs\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       7\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Look at demographic reports to better understand who reacts well to certain types of content\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p><strong>Most of the insights in the sub-checklist above assume you have Goals set up in Google Analytics<\/strong>; if you haven't already, you should probably consider <a href=\"https:\/\/www.orbitmedia.com\/blog\/how-to-setup-google-analytics\/\" rel=\"nofollow\">doing that.<\/a><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"understand-your-campaign-goals\">\n<h2>Understand your campaign goals<\/h2>\n<div class=\"text-content\">\n<p>Like any marketing campaign, your strategy needs to be informed by goals, both short-term and long-term.<\/p>\n<p>You also need to <strong>understand how the goals for this specific goal synergize with the higher-level goals of the company at large<\/strong>; for example, <em>how will this campaign help the company to achieve the goal of increased customer retention in Q2?<\/em><\/p>\n<p>Check out the list of common marketing goals in the sub-checklist below; try and <strong>incorporate them into your strategy<\/strong>, and<a href=\"https:\/\/www.process.st\/help\/docs\/getting-started\/\" rel=\"nofollow\"> make changes if you need to.<\/a><\/p>\n<\/p><\/div>\n<div class=\"multi-choice-content form-field-content\">\n<div class=\"form-group\">\n   <label> What are the primary goals for this campaign? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"\">Multiple options can be selected from this list<\/option><\/select>\n  <\/div>\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Improve SEO\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Drive sales\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Increase traffic\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Establish authority\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Develop brand identity\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Gain impressions\/reach\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       7\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Gain more followers\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       8\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      [Insert goal here]\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>You should also be considering your budget. Most influencers will expect some kind of compensation for their work (although Neil Patel <a href=\"https:\/\/www.youtube.com\/watch?v=DhOrRQmQ-Z8&amp;vl=en\" rel=\"nofollow noopener\" target=\"_blank\">insists<\/a> that you should&nbsp;<em>never pay influencers)&nbsp;<\/em>so <strong>setting a budget<\/strong> is necessary for <strong>strategizing&nbsp;which influencers you can or can't afford to work with.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Budget for this outreach campaign ($ USD) <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"confirm-marketing-persona\">\n<h2>Confirm marketing persona<\/h2>\n<div class=\"text-content\">\n<p><span>For every campaign, and for each influencer, your picture of an ideal customer will change. <\/span><\/p>\n<p><span>That's why it's such a good idea to use marketing personas to <strong>build clear ideas of the different kinds of customers you'll be targeting<\/strong>, and <strong>connect how these personas link up with living, breathing influencers.<\/strong><\/span><\/p>\n<p>These real-world connections make your overall strategizing more efficient and allow you to build more reliable marketing personas. What's more, you can actually reach out to these influencers and gain real insight into their audience (your customers) as you build a relationship towards an influencer marketing deal.<\/p>\n<p>Use the form fields below to <strong>select your customer persona.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Select which marketing persona you want to target <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"research\">\n<h2>Research:<\/h2>\n<\/section>\n<section id=\"connect-your-marketing-persona-with-relevant-influencers\">\n<h2>Connect your marketing persona with relevant influencers<\/h2>\n<div class=\"text-content\">\n<p>Now that you've confirmed your marketing persona for this campaign, you should also have some idea about what kind of influencer channels this persona is likely to be most receptive towards.&nbsp;<\/p>\n<p>Your research into the most compatible influencers will inform what to look for whilst building your targeted list in the next task.<\/p>\n<p>You can make use of tools like&nbsp;<a href=\"https:\/\/buzzsumo.com\/\" rel=\"nofollow\">BuzzSumo<\/a>, <a href=\"https:\/\/followerwonk.com\/\" rel=\"nofollow\">FollowerWonk<\/a> and <a href=\"https:\/\/authorityspy.com\/\" rel=\"nofollow\">Authority Spy<\/a> to research influencers based on keywords and industries.<\/p>\n<p>You should&nbsp;<strong>make a<\/strong>&nbsp;<strong>list the top five real-world influencers&nbsp;<\/strong>that are the best fit for your marketing persona, <strong>along with links to their social presence.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Connect your targeted marketing persona with the top five compatible influencers\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Collect the links for all of their social channels\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"consider-what-your-influencers-metrics-should-look-like\">\n<h2>Consider what your influencer\u2019s metrics should look like<\/h2>\n<div class=\"text-content\">\n<p>On the surface, an influencer might seem like the perfect fit to reach out to and build the trust of your target demographic. In reality, <strong>you should be asking potential influencer partners directed questions about their metrics<\/strong> before entering into a committed working relationship.<\/p>\n<p>The following are some of the influencer metrics you should be looking at:<\/p>\n<ul>\n<li><strong>Click-through rates&nbsp;<\/strong>(CTR and social media reach)<\/li>\n<li><strong>Site value scores&nbsp;<\/strong>(<a href=\"https:\/\/blog.majestic.com\/case-studies\/using-majestic-citation-flow-trust-flow-check-quality-link-prospects\/\" rel=\"nofollow noopener\" target=\"_blank\">trust flow<\/a><span>&nbsp;<\/span>and<span>&nbsp;<\/span><a href=\"https:\/\/moz.com\/learn\/seo\/domain-authority\" rel=\"nofollow\">domain authority<\/a>)<\/li>\n<li><strong>Social metrics&nbsp;<\/strong>(how many followers, or equivalent)<\/li>\n<li><strong>Engagement&nbsp;<\/strong>(engagement rate, percent change in followers, etc.)<\/li>\n<\/ul>\n<p>Legitimate influencers will expect you to ask these kinds of questions and should already be tracking their own analytics with tools like Google Analytics or <a href=\"https:\/\/www.rivaliq.com\/\" rel=\"nofollow\">Rival IQ<\/a>. If they expect you to pay them, then they will also expect to have to provide these kinds of metrics on-demand.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Evaluate their website's click-through rate (CTR)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Evaluate trust flow and domain authority scoring values\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Evaluate engagement metrics\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure they have enough followers\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>Beyond metrics, for each potential influencer you reach out to you will want to <strong>be sure to make a few qualitative checks:<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Does their social profile seem legitimate (not fraudulent)?\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Are their followers legitimate (not bots)?\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Do they publish often enough to impact your analytics\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Do they post consistently enough (quality and quantity)?\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"build-your-list-of-influencers\">\n<h2>Build your list of influencers<\/h2>\n<div class=\"text-content\">\n<p><span>Research performed in the previous task means you already have a clear idea about what to look for in an influencer. But in social media marketing <strong>quantity is just as important as quality, especially when it comes to outreach,<\/strong> so you should make sure you are constantly adding prospective influencers to your master list.<\/span><\/p>\n<p><span>Ask yourself questions like&nbsp;<\/span><strong><span>who will help to build brand authority,<\/span><\/strong>&nbsp;and&nbsp;<strong>who&nbsp;commands the most trusting audiences&nbsp;<\/strong>as you follow through the list of sub-tasks below.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Add new infleuncers to your CRM and tag them\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Record new influencer email addresses\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Record what social media they are most active on\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>Once you've appended new entries, <strong>update their information accordingly:<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Tag existing influencers to a new campaign list in your CRM\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Tag each influencer with their associated marketing personas\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Tag each influencer as either \"person\" or \"publication\"\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Assign a rating value for persona compatibility so you can order the list by the most qualified influencers\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Order the list by most qualified influencers (based on persona rating value)\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"content\">\n<h2>Content:<\/h2>\n<\/section>\n<section id=\"prepare-some-premade-content-for-influencers\">\n<h2>Prepare some pre-made content for influencers<\/h2>\n<div class=\"text-content\">\n<p><span>At the end of the day, what's valuable about the influencers you're trying to connect with is their relationship with your target audience; the power they hold over your prospective customers. The actual content they are putting out is less important (in most cases).<\/span><\/p>\n<p><span>It follows that you will want to <strong>make&nbsp;sharing as easy as possible for influencers<\/strong> by providing ready-made content for them to push out. <\/span><\/p>\n<p><span>Draft a tweet, a Facebook status update, a LinkedIn post - this way you'll also be able to make sure that keywords and all important SEO tags are included in the content.<\/span><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure the posts are the appropriate length for the platform\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Include relevant images where you can\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure the keyword usage is optimized\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Include social tags (hashtags and @ mentions) where you can\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure to include a call to action\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"draft-and-schedule-social-copy-to-boost-influencer-content\">\n<h2>Draft and schedule social copy to boost influencer content<\/h2>\n<div class=\"text-content\">\n<p><span>Write a series of social posts to share over time boosting the post. Tag 3-4 of your featured influencers in each post and include prudent hashtag(s).<\/span><\/p>\n<p><span><\/span>Squeeze every last drop of engagement potential out of your influencer content by <strong>preparing a social media support strategy to promote the influencer content. <\/strong><\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/m2ukFDpsUadR2GyPhAFMvA.png\" alt=\"Maximize your influencer engagement\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/m2ukFDpsUadR2GyPhAFMvA.png\"> <\/a><figcaption>\n     Maximize your influencer engagement<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Be sure to <strong>tag all featured influencers in each post<\/strong> and <strong>include relevant hashtags and keywords.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Prepare Facebook posts\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Prepare Twitter posts\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Prepare Instagram posts\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Prepare LinkedIn posts\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Prepare Google+ posts\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>Once the actual content is ready, <strong>schedule the posts<\/strong> to go live in tandem with the dates marked on your calendar.<\/p>\n<p><strong>Be mindful of optimal posting times for different social networks.&nbsp;<\/strong><a href=\"https:\/\/www.infographicbee.com\/best-times-post-social-media\/\" rel=\"nofollow\">Infographic Bee<\/a> has a great resource for checking when is the best time to post, shown below this sub-checklist:<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Schedule social posts to promote influencer content\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/rMXIV8v0c-U5gVgKibxNWQ.jpg\" alt=\"Draft and schedule social copy to boost influencer content\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/rMXIV8v0c-U5gVgKibxNWQ.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"track-social-traffic-and-shares\">\n<h2>Track social traffic and shares<\/h2>\n<div class=\"text-content\">\n<p><span>Before you start your outreach process it's important that the systems are in place to track things like social traffic and shares. That way, you know what worked (and what didn't).<\/span><\/p>\n<p><span>One way you can do this is by <strong>using Rival IQ to <a href=\"https:\/\/help.rivaliq.com\/a-guide-to-getting-started-with-rival-iq\/chapter-1-set-up-your-account\/building-your-landscapes\" rel=\"nofollow\">create an influencer landscape<\/a>,<\/strong> pulling all of the social data from your list of influencers together and tracking activity such as reach, followers, engagement, <strong>to<\/strong> <strong>better understand what content is performing the best<\/strong> in order to make adjustments to your strategy.<\/span><\/p>\n<p><span>If you aren't seeing a month-to-month increase on metrics like sales, click-through, traffic, and shares, you should <strong>assess why and consider making some changes<\/strong>. That may mean planning new outreach campaigns, trying different things with current influencers, or dropping influencers that aren't delivering altogether.<\/span><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"platforms\">\n<h2>Platforms:<\/h2>\n<\/section>\n<section id=\"confirm-campaign-blog-content-plan\">\n<h2>Confirm campaign blog content plan<\/h2>\n<div class=\"text-content\">\n<p>Blog posts can <strong>drive SEO, sales, and traffic<\/strong>, and having an influencer involved in your blog content schedule is a great way to <strong>boost brand authority and identity.<\/strong><span><\/span><\/p>\n<p>As well as driving SEO, blog content also <a href=\"https:\/\/blog.scrunch.com\/blog-content-in-influencer-strategy\" rel=\"nofollow\">has a far longer lifespan<\/a> (not to mention being more suitable for long-form content) than its social media counterpart.<\/p>\n<p>With blog content, you can also be more certain that the content is reaching the right audiences. Since blog&nbsp;content<span>&nbsp;typically contains many inbound and outbound links it is far more valuable because <strong>you can see the exact path customers took<\/strong> (if you have goals and eCommerce tracking set up in Google Analytics, that&nbsp;is) and <strong>you have more control over where readers are directed<\/strong> (to product pages or calls to action, for example).<\/span><\/p>\n<p>Decide on your blog strategy (or strategies) and <strong>choose from the multiple choice drop-down field below.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-choice-content form-field-content\">\n<div class=\"form-group\">\n   <label> What blog influencer strategies will you be using in this campaign? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"\">Multiple options can be selected from this list<\/option><\/select>\n  <\/div>\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Free blog post (guest post)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Mentions (backlinks)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Product or service review\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Paid blog post (sponsored content)\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>Using the Members form field below,&nbsp;<strong>assign the individual who will approve the blog content plan.<\/strong><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"confirm-campaign-social-content-plan\">\n<h2>Confirm campaign social content plan<\/h2>\n<div class=\"text-content\">\n<p>Social media influence can drive sales and traffic, gain reach and impressions from new followers as well as building brand authority and identity.<\/p>\n<p>Use this task to <strong>confirm what platforms you will be targeting<\/strong> as well as <strong>what your strategy for influencer leverage will be.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-choice-content form-field-content\">\n<div class=\"form-group\">\n   <label> What social platforms will you be targeting? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"\">Multiple options can be selected from this list<\/option><\/select>\n  <\/div>\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Facebook\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Twitter\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Instagram\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      LinkedIn\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Google+\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"multi-choice-content form-field-content\">\n<div class=\"form-group\">\n   <label> What social influencer strategies will you be using in this campaign? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"\">Multiple options can be selected from this list<\/option><\/select>\n  <\/div>\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Mentions\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Re-posts\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Social media takeovers\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Viral\/creative posts about your product\/service\/brand\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>Using the Members form field below,&nbsp;<strong>assign the individual who will approve the social content plan.<\/strong><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"approval-blog-content-plan\">\n<h2>Approval: Blog content plan<\/h2>\n<div class=\"approval-content\">\n<div class=\"header\">\n<div class=\"list-title\">\n    Will be submitted for approval:\n   <\/div>\n<\/p><\/div>\n<div class=\"approval-rule-subject-tasks-list\">\n<ul class=\"list\">\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\">\n        <span class=\"title\">Confirm campaign blog content plan<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"approval-social-content-plan\">\n<h2>Approval: Social content plan<\/h2>\n<div class=\"approval-content\">\n<div class=\"header\">\n<div class=\"list-title\">\n    Will be submitted for approval:\n   <\/div>\n<\/p><\/div>\n<div class=\"approval-rule-subject-tasks-list\">\n<ul class=\"list\">\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\">\n        <span class=\"title\">Confirm campaign social content plan<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"outreach\">\n<h2>Outreach:<\/h2>\n<\/section>\n<section id=\"send-outreach-emails-and-schedule-followups\">\n<h2>Send outreach emails and schedule follow-ups<\/h2>\n<div class=\"text-content\">\n<p>Outreach emails should be brief, direct and designed to <strong>make it as easy as possible for influencers to say \"yes\" to a partnership offer.<\/strong><\/p>\n<p><strong>Try and make each email as personalized and directed as possible<\/strong> - mass-marketing automation will likely perform poorly when it comes to grabbing influencer attention. You should also<strong>&nbsp;bear the following in mind:<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Keep the emails short (below 300 words)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Clearly state who you are, why you're emailing, and what's in it for them\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Give them clear instructions for exactly what you expect them to do\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Provide them with a link to a somewhere they can upload content, links, photos, etc. (Google Docs or Google Forms, for example)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Inform them of other influencers that will be involved in the campaign\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Prepare follow-up emails (at least 5 touch points)\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>With outreach emails drafted and a list of influencer emails gathered, it's<strong> time to<\/strong> <strong>schedule.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Schedule initial outreach emails\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Schedule follow-up emails\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Load email templates into CRM (main and follow-ups)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Test all templates with dummy data, and check links work\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"sources\">\n<h2>Sources:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/neilpatel.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Neil Patel<\/a> - <a href=\"https:\/\/neilpatel.com\/blog\/guide-to-influencer-targeting\/\" rel=\"nofollow\">Guide to Influencer Targeting<\/a><\/li>\n<li><a href=\"https:\/\/contentmarketinginstitute.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Content Marketing Institute<\/a> -<a href=\"https:\/\/contentmarketinginstitute.com\/education\/the-complete-guide-to-influencer-marketing-strategies-templates-tools\/\" rel=\"nofollow\"> Influencer Marketing Guide: Templates and Tools<\/a><\/li>\n<li><a href=\"https:\/\/www.rivaliq.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Rival IQ<\/a> -<a href=\"https:\/\/www.rivaliq.com\/blog\/ultimate-influencer-strategy-checklist\/\" rel=\"nofollow\"> Ultimate Influencer Strategy Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.postplanner.com\" rel=\"nofollow noopener\" target=\"_blank\">Post Planner<\/a> - <a href=\"https:\/\/www.postplanner.com\/helpful-checklist-for-social-media-marketing\/\" rel=\"nofollow\">Checklist for Social Media Marketing<\/a><\/li>\n<li><a href=\"https:\/\/www.outreachplus.com\" rel=\"nofollow noopener\" target=\"_blank\">OutreachPlus<\/a> -<a href=\"https:\/\/www.outreachplus.com\/influencer-outreach-guide\/\" rel=\"nofollow\"> Influencer Outreach Guide<\/a><\/li>\n<li><a href=\"https:\/\/www.smartinsights.com\/\" rel=\"nofollow noopener\" target=\"_blank\">SmartInsights<\/a> -<a href=\"https:\/\/www.smartinsights.com\/guides\/influencer-outreach-guide\/\" rel=\"nofollow\"> Influencer Outreach Guide<\/a><\/li>\n<li><a href=\"https:\/\/www.relevance.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Relevance<\/a> - <a href=\"https:\/\/www.relevance.com\/before-you-do-any-influencer-marketing-check-these-templates\/\" rel=\"nofollow\">Before You Do Any Influencer Marketing, Check These Templates<\/a><\/li>\n<li><a href=\"https:\/\/mention.com\" rel=\"nofollow noopener\" target=\"_blank\">Mention<\/a> - <a href=\"https:\/\/mention.com\/blog\/digital-marketing-checklists\/\" rel=\"nofollow\">Digital Marketing Checklists<\/a><\/li>\n<li><a href=\"https:\/\/contentmarketinginstitute.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Content Marketing Institute<\/a> - <a href=\"https:\/\/contentmarketinginstitute.com\/2018\/03\/influencer-marketing-planning\/\" rel=\"nofollow\">Influencer Marketing Planning<\/a><\/li>\n<li><a href=\"https:\/\/blog.tomoson.com\" rel=\"nofollow noopener\" target=\"_blank\">Tomoson<\/a> -<a href=\"https:\/\/blog.tomoson.com\/influencer-marketing-study\/\" rel=\"nofollow\"> Influencer Marketing Study<\/a><\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"related-checklists\">\n<h2>Related checklists:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/www.process.st\/templates\/on-page-seo-checklist\" rel=\"nofollow noopener\" target=\"_blank\"><span>On-Page SEO Checklist<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/technical-seo-audit\" rel=\"nofollow noopener\" target=\"_blank\"><span>Technical SEO Audit<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/product-launch-checklist\" rel=\"nofollow noopener\" target=\"_blank\"><span>Product Launch Checklist<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/ux-audit\" rel=\"nofollow noopener\" target=\"_blank\"><span>UX Audit<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/social-media-manager-daily-checklist\" rel=\"nofollow noopener\" target=\"_blank\"><span>Social Media Manager Daily Checklist<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/google-analytics-audit\" rel=\"nofollow noopener\" target=\"_blank\">Google Analytics Audit<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/keyword-research-checklist\" rel=\"nofollow noopener\" target=\"_blank\"><span>Keyword Research Checklist<\/span><\/a><span><\/span><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/affiliate-onboarding\" rel=\"nofollow noopener\" target=\"_blank\"><span>Affiliate Onboarding<\/span><\/a><span><\/span><span><\/span><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/advanced-content-promotion-checklist\" rel=\"nofollow noopener\" target=\"_blank\">Advanced Content Promotion Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/find-almost-anyones-email\/\" rel=\"nofollow\"><span>Find Almost Anyone's Email<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/submitting-content-to-social-bookmarking-sites\/\" rel=\"nofollow\"><span>Submitting Content to Social Bookmarking Sites<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/daily-mention-tracking-for-content-promotion\/\" rel=\"nofollow\"><span>Daily Mention Tracking for Content Promotion<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/creating-a-database-of-influencers-using-buzzsumo\/\" rel=\"nofollow\"><span>Creating a Database of Influencers using Buzzs<\/span><span>umo<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/scraping-broken-links-with-seo-spider-and-ahrefs\/\" rel=\"nofollow\"><span>Scraping Broken Links with SEOSpider and Ahrefs<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/seo-checklist-the-keyword-research-process\/\" rel=\"nofollow\"><span>SEO Checklist: The Keyword Research Process<\/span><\/a><\/li>\n<li><span><a href=\"https:\/\/www.process.st\/templates\/Accepting-Formatting-Editing-and-Publishing-a-Guest-Post\/\" rel=\"nofollow\">Accepting, Formatting, Editing and Publishing a Guest Post<\/a><\/span><\/li>\n<\/ul><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Introduction: Social media influencers are gatekeepers who have the power to open wide bountiful funnels of trusting, high quality, qualified customers into your analytics landscape. You want them to promote your content, become affiliates or partners, and give you a platform in front of their loyal audience.&nbsp;But with the promise of this great power, the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":14958,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"24","template_description":"Run this checklist monthly, or at the start of a new campaign to make sure you're doing everything you can to maximize the impact of your social media influencer outreach.","template_id":"g-3RGqh1Osj8WtNZxkhDIQ","task_0":"Introduction:","task_slug_0":"introduction","task_1":"Preparation:","task_slug_1":"preparation","task_2":"Record some information about this campaign","task_slug_2":"record-some-information-about-this-campaign","task_3":"Goals:","task_slug_3":"goals","task_4":"Review your Google 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