{"id":14966,"date":"2018-09-28T23:41:58","date_gmt":"2018-09-28T23:41:58","guid":{"rendered":"https:\/\/www.process.st\/templates\/client-onboarding-process-3\/"},"modified":"2024-02-28T21:42:11","modified_gmt":"2024-02-28T21:42:11","slug":"client-onboarding-process-3","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/client-onboarding-process-3\/","title":{"rendered":"Client Onboarding Process"},"content":{"rendered":"<section id=\"introduction\">\n<h2>Introduction:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/mA7OQk7G_Li45O5gl8RP6Q.png\" alt=\"Introduction:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/mA7OQk7G_Li45O5gl8RP6Q.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Not surprisingly, a business is doomed to fail if they alienate their clients. Without a proper onboarding process this is exactly what will happen; you'll either have a lot of unhappy customers, or they won't even know what your team is doing.<\/p>\n<p>Hence why we here at <a href=\"https:\/\/www.process.st\/\" rel=\"nofollow noopener\" target=\"_blank\">Process Street<\/a>&nbsp;cooked up this checklist for client onboarding for a marketing agency!<\/p>\n<p>With this handy process, you'll never again need worry about losing clients because of a lack of onboarding - everything you need to both get them going and keep them coming back is within this checklist.<\/p>\n<p><strong>&lt;== Click on \"Collect Client Info\" to get started.<\/strong>&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"collect-client-info\">\n<h2>Collect Client Info<\/h2>\n<div class=\"text-content\">\n<p>First, you need to <strong>record the lead's details and update their status<\/strong>.<\/p>\n<p>This should be done in your <strong>CRM <\/strong>and<strong> passed to Process Street automatically via a&nbsp;<a href=\"https:\/\/www.process.st\/business-process-automation-guide\/\" rel=\"nofollow noopener\" target=\"_blank\">Zapier&nbsp;<\/a><\/strong><a href=\"https:\/\/www.process.st\/business-process-automation-guide\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>integration<\/strong><\/a>, but you can also enter the data manually. In both cases, use the data to<strong> fill in the&nbsp;form fields<\/strong> below.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Client Name <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Client Email <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"date-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Signup Date <\/label> <\/p>\n<div class=\"date-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Lead Status <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> CRM Lead URL <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Remember to also add a follow-up task for 2 weeks!&nbsp;If you don't have a CRM, take a look at our list of <a href=\"https:\/\/www.process.st\/2014\/04\/the-best-crm-for-small-businesses-cloud-saas\/\" rel=\"nofollow noopener\" target=\"_blank\">CRMs we recommend for Small Businesses<\/a>.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"premeeting\">\n<h2>Pre-Meeting:<\/h2>\n<\/section>\n<section id=\"select-client-package-options\">\n<h2>Select client package options<\/h2>\n<div class=\"text-content\">\n<p>Next, select the required<strong> client package options<\/strong>. Choose the requested services from the&nbsp;<strong>sub-checklist<\/strong> below.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Logo design\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Branding\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Website design\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Custom integrations\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Content creation\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Social media marketing\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       7\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Search engine optimization\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"send-a-welcome-cover-letter\">\n<h2>Send a welcome cover letter<\/h2>\n<div class=\"text-content\">\n<p>Next, send a <strong>welcome email<\/strong> and a <strong>cover letter<\/strong>. <strong>Store a copy<\/strong> of your cover letter using the <strong>form field<\/strong>&nbsp;below.<\/p>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Cover Letter <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>If you do not already have a cover letter set out, see below for a sample you can work from.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/iArsR2p-Hw4cB24BI99Jcg.jpg\" alt=\"Send a welcome cover letter\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/iArsR2p-Hw4cB24BI99Jcg.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>For a full breakdown of this cover letter, please see this article on&nbsp;<a href=\"http:\/\/sbinformation.about.com\/od\/bizlettersamples\/ss\/new-customer-welcome-letter.htm\" rel=\"nofollow noopener\" target=\"_blank\">About.com<\/a><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"send-a-welcome-package\">\n<h2>Send a welcome package<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/oysGztPFfS__FvvW0idFtg.jpg\" alt=\"Send a welcome package\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/oysGztPFfS__FvvW0idFtg.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Send the client a <strong>welcome package<\/strong> (digital) or prepare a&nbsp;welcome package for the initial kickoff meeting (hard copy).<\/p>\n<p>There is no \"one-size fits all\" for your welcome kit, as every business has different objectives and budgets. However, there are some <strong>common features<\/strong> to new client welcome kits, so use this checklist as a jumping off point.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      A letter of introduction, written on your company letterhead\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      A welcome CD, DVD or a link to a welcome video\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Several business cards - One for your client, a few for their staff and\/or to pass out to others\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      A brochure, flyer or leave-behind piece\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Basic business forms including your contract, confidentiality agreement, non-disclosure\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      1-3 of your most popular articles\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       7\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Copies of articles that have been written about your business\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       8\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Testimonials, case studies\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       9\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Press releases\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       10\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Promotional items with your logo such as pens, sticky notes, calendars, magnets\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       11\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      A client questionnaire or \"quick start\" form if you'd like to gain additional information about your client prior to starting.\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p><strong>Introduction letter tips<\/strong><\/p>\n<p>Start by <strong>expressing appreciation<\/strong> for their business.<strong> Congratulate them<\/strong> on taking steps toward what they need. Provide a <strong>brief overview<\/strong> of your business and services and an outline of what is included in their welcome kit. This helps solidify to them that they made the right choice by hiring you. If they had any buyer\u2019s remorse after signing up with you, this will help calm that emotion.<\/p>\n<p>From there, consider <strong>highlighting<\/strong> anything in the kit you\u2019d like them to pay special attention to. For example, you may want them to understand your office hours, holiday closures, how to handle appointment rescheduling, common turn-around times, who to contact on your team for certain things, best times to reach you, VIP\/client-only ways to contact you and so forth.<\/p>\n<p>If you have a <strong>referral program<\/strong>, consider including information about it, as clients will likely want to refer others to you. If there is an incentive for them to do so, all the better.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"outline-initial-meeting-agenda\">\n<h2>Outline initial meeting agenda<\/h2>\n<div class=\"text-content\">\n<p>Now you should outline the<strong> agenda of the initial meeting<\/strong>, utilizing the <strong>form fields<\/strong> below.<\/p>\n<\/p><\/div>\n<div class=\"date-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Initial Meeting Date <\/label> <\/p>\n<div class=\"date-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Initial Meeting Agenda <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"send-new-client-questionnaire\">\n<h2>Send new client questionnaire<\/h2>\n<div class=\"text-content\">\n<p>You should <strong>construct a survey<\/strong> and<strong> send it out<\/strong> to your clients. You can do this via email or using a tool like <a href=\"http:\/\/www.wufoo.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Wufoo<\/a> or <a href=\"https:\/\/www.surveymonkey.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Survey Monkey<\/a>. Be sure to<strong> record a link<\/strong> to the questionnaire in the <strong>form field<\/strong> below.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Link to Questionnaire <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>The questions you ask will depend on your company but below is an example for a marketing agency.<\/p>\n<p><strong>Example&nbsp;Questionnaire&nbsp;for a Marketing Agency:<\/strong><\/p>\n<ul>\n<li>What tools and platforms are you currently using in your marketing efforts?<\/li>\n<li>What are your goals? Is this leads, customers, or revenue?<\/li>\n<li>What is the lifetime value (LTV) of each customer? What is your LTV goal?<\/li>\n<li>Do you have customer personas? Who is your ideal client?<\/li>\n<li>How much does it cost you to acquire a customer?<\/li>\n<li>What ROI have you seen on your current marketing efforts? What are you&nbsp;currently investing in?<\/li>\n<li>What percentage of your customers is generated through online methods?<\/li>\n<li>What are the steps in your sales process? What are the common hesitations&nbsp;clients have?<\/li>\n<li>How do you currently find leads? Do you know what your cost per lead is? Do&nbsp;you know what your lead-to-conversion rate is?<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"give-directions-to-office-and-a-map-with-parking-information\">\n<h2>Give directions to office and a map with parking information<\/h2>\n<div class=\"text-content\">\n<p>Send them the<strong> full address<\/strong> with a<strong> link to <a href=\"http:\/\/maps.google.com\" rel=\"nofollow noopener\" target=\"_blank\">Google Maps<\/a> <\/strong>and <strong>any additional information<\/strong> they may need such as parking or public transport access.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/l6TD31omzSxHlU7t9QROng.jpg\" alt=\"Give directions to office and a map with parking information\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/l6TD31omzSxHlU7t9QROng.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"email-the-contract-for-review-and-signing\">\n<h2>Email the contract for review and signing<\/h2>\n<div class=\"text-content\">\n<p>Attach the <strong>contract<\/strong> so they can read and review it before the meeting. Use the <strong>form field<\/strong> below to<strong> record a copy<\/strong> of their individual contract.<\/p>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Client Contract <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>This will help them sign the contract quickly when they come to the meeting and will allow them to prepare questions of anything they are unsure of.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"initial-kickoff-meeting\">\n<h2>Initial Kickoff Meeting:<\/h2>\n<\/section>\n<section id=\"alert-receptionist-to-expected-guests\">\n<h2>Alert receptionist to expected guest(s)<\/h2>\n<div class=\"text-content\">\n<p>Although ideally this should happen automatically with your <a href=\"https:\/\/www.process.st\/2014\/05\/how-to-manage-small-business-calendars-in-the-cloud\/\" rel=\"nofollow noopener\" target=\"_blank\">calendar tool<\/a>, you should<strong> alert the receptionist<\/strong> that a new client is coming in for their kickoff meeting (and that they should be extra nice).<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"clean-reception-area-and-meeting-room\">\n<h2>Clean reception area and meeting room<\/h2>\n<div class=\"text-content\">\n<p>Next up, you must<strong> clean the reception area and meeting room<\/strong>, ensuring that it is a <strong>client-friendly environment<\/strong>. This is a no-brainer and should be general business practice.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"schedule-online-account-access-training-session\">\n<h2>Schedule online account access training session<\/h2>\n<div class=\"text-content\">\n<p>If your client has access to a <strong>portal or project tracking system<\/strong>, ensure they have <strong>proper access<\/strong> and are trained on <strong>how to<\/strong> log in and look at the<strong> appropriate activity<\/strong>.<\/p>\n<p>You can either go over this in the kickoff meeting or schedule an additional training session online. Try using a webinar as an <a href=\"https:\/\/www.process.st\/2014\/02\/3-more-alternatives-to-email\/\" rel=\"nofollow noopener\" target=\"_blank\">alternative to email communication<\/a> to get this done <a href=\"https:\/\/www.process.st\/2014\/08\/virtual-team-software\/\" rel=\"nofollow noopener\" target=\"_blank\">remotely<\/a>.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"collect-signed-contract\">\n<h2>Collect signed contract<\/h2>\n<div class=\"text-content\">\n<p>Answer any questions and have the client submit the<strong> signed contract<\/strong> during the kickoff meeting. Once again, <strong>record a copy<\/strong> of the signed contract in the <strong>form field<\/strong> below.<\/p>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Signed Contract <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"ask-for-referrals\">\n<h2>Ask for referrals<\/h2>\n<div class=\"text-content\">\n<p><strong>Ask if they know anyone else you should talk to<\/strong> who is facing similar issues or&nbsp;runs a similar type of business. &nbsp;<strong>Record<\/strong> any <strong>referred leads<\/strong> in the<strong> form field<\/strong> below.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Referred Leads <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>The kickoff meeting is a great place to <strong>get some new business leads<\/strong>, and probably the second best place to the final successful project delivery meeting. Ideally, you should do both.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"immediately-postmeeting\">\n<h2>Immediately Post-Meeting:<\/h2>\n<\/section>\n<section id=\"finalize-agenda-with-input-from-client\">\n<h2>Finalize agenda with input from client<\/h2>\n<div class=\"text-content\">\n<p><strong>Add notes<\/strong> to the agenda with the <strong>client's feedback and input<\/strong>. If recorded in the <strong>form field<\/strong> below, any notes can also then be pushed directly into your CRM - otherwise, copy them over manually.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Agenda Notes <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Email to the&nbsp;client if appropriate.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"send-handwritten-thankyou-notes\">\n<h2>Send handwritten thank-you note(s)<\/h2>\n<div class=\"text-content\">\n<p>This is a great touch that many companies have found success with; you need to <strong>send a handwritten thank-you note<\/strong> to each client. Once again, <strong>scan and record a copy<\/strong> of the note with the <strong>form field<\/strong> below.<\/p>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Thank-you note <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/hVbtsDrG5b39aLFFov1M9A.gif\" alt=\"Send handwritten thank-you note(s)\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/hVbtsDrG5b39aLFFov1M9A.gif\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>If you don't believe us when we say how useful this step is, check out the posts below to change your mind.<\/p>\n<ul>\n<li><a href=\"http:\/\/www.forbes.com\/sites\/micahsolomon\/2014\/05\/11\/thanks\/\" rel=\"nofollow noopener\" target=\"_blank\">How 13,000 Handwritten Thank-You Notes Built A Thriving Business<\/a><\/li>\n<li><a href=\"http:\/\/www.realbusiness.com\/2014\/02\/big-ideas\/the-power-of-the-handwritten-note-when-to-dust-off-the-pen-and-paper\/\" rel=\"nofollow noopener\" target=\"_blank\">The Power of the Handwritten Note: When to Dust Off the Pen and Paper<\/a><\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"write-up-meeting-notes-for-your-team\">\n<h2>Write up meeting notes for your team<\/h2>\n<div class=\"text-content\">\n<p>Now you need to <strong>write up internal notes and to-dos for the rest of the team<\/strong>.<strong> Save a copy<\/strong> of the final meeting notes with the<strong> form field<\/strong> below, to ensure easy access and full records.<\/p>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Written Up Meeting Notes <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Include the <strong>agenda<\/strong> but put specific <strong>action points<\/strong> for team members to start working on. Also, add this to the CRM as things tend to get lost in email (again, this can be set up to happen automatically with the form field).<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"add-meeting-notes--contract-to-crm\">\n<h2>Add meeting notes &amp; contract to CRM<\/h2>\n<div class=\"text-content\">\n<p>Don't forget to <strong>add everything to your CRM<\/strong>! Whilst this can be done manually, if you have utilized the<strong> form fields<\/strong> in the previous steps, this <strong>may have automatically occurred already<\/strong>.<\/p>\n<p>Nonetheless, even if you have automated the process, you must<strong> check<\/strong> that the forms are there.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"household-accounts-and-link-to-other-relationships\">\n<h2>Household accounts and link to other relationships<\/h2>\n<div class=\"text-content\">\n<p>Also in your CRM, <strong>link interactions with this client to any other clients in your CRM<\/strong>. Use the <strong>form field<\/strong> below to <strong>note down previous roles\/companies<\/strong> this client has worked at and see if you can use this to generate some additional business now or in the future.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Client's Previous Roles <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"one-week-later\">\n<h2>One Week Later:<\/h2>\n<\/section>\n<section id=\"first-touch-base-call\">\n<h2>First touch base call<\/h2>\n<div class=\"text-content\">\n<p>Perform a <strong>\u201cHow\u2019s it going?\u201d call<\/strong> to touch base, and<strong> report on the progress<\/strong> of account consolidations. Record the <strong>date<\/strong> of this call below.<\/p>\n<\/p><\/div>\n<div class=\"date-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> First Touch Base Call <\/label> <\/p>\n<div class=\"date-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"followup-email-to-client-regarding-information-requested-at-initial-meeting\">\n<h2>Follow-up email to client regarding information requested at initial meeting<\/h2>\n<div class=\"text-content\">\n<p>If you have not received the <strong>requested information<\/strong> from the client after 1 week, make sure to <strong>send a follow-up email<\/strong> chasing them down for the information. Utilize the <strong>email widget<\/strong> below whilst <strong>customizing it<\/strong> to your needs to do this easily.<\/p>\n<p>To make it easier, we've used <strong><a href=\"https:\/\/www.process.st\/help\/docs\/variables\/\" rel=\"nofollow noopener\" target=\"_blank\">variables<\/a> <\/strong>to <strong>push information from earlier<\/strong> form fields <strong>into the email widget<\/strong> - this means that the email will be sent using the email and name of the client you entered earlier, and sign off using your own name (that is, your Process Street username).<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"four-weeks-later\">\n<h2>Four Weeks Later:<\/h2>\n<\/section>\n<section id=\"send-a-followup-onboarding-survey\">\n<h2>Send a follow-up onboarding survey<\/h2>\n<div class=\"text-content\">\n<p>Send a follow-up<strong> survey<\/strong> to see how your client's first month has gone. <strong>Record<\/strong> both the <strong>original follow-up survey<\/strong> and a <strong>link to the client's completed response<\/strong> with the<strong> form fields<\/strong> below.<\/p>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Follow-Up Survey <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Link to Client's Response <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>You can use the same tools but make sure you ask questions related to how their first month was and how you could improve your service to them.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"review-account-statements\">\n<h2>Review account statements<\/h2>\n<div class=\"text-content\">\n<p><strong>Go <\/strong>over<strong> the client's account<\/strong> and&nbsp;make sure that their<strong> project is on schedule<\/strong> and that all <strong>money has been collected<\/strong>. Record both with the dropdown<strong> form fields<\/strong> below.<\/p>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Project Status <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Payment Status <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"send-first-month-project-update-and-status\">\n<h2>Send first month project update and status<\/h2>\n<div class=\"text-content\">\n<p><strong>Ask the client<\/strong> via email if it's convenient to <strong>send over the project status update<\/strong>. Once you get <strong>client approval<\/strong> (recorded below), send over a link to the details (also recorded below).<\/p>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Client Approval <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Project Update Link <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>For added security, use a <a href=\"https:\/\/www.dropbox.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Dropbox<\/a> link that you can delete afterwards.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"sources\">\n<h2>Sources:<\/h2>\n<div class=\"text-content\">\n<p><a href=\"https:\/\/twitter.com\/workflowmax\" target=\"_blank\" rel=\"nofollow noopener\">Steff Green<\/a> -&nbsp;<a href=\"http:\/\/www.workflowmax.com\/blog\/why-is-client-onboarding-important-for-your-agency\" rel=\"nofollow noopener\" target=\"_blank\">Why is Client Onboarding Important for Your Agency?<\/a><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"relevant-checklists\">\n<h2>Relevant Checklists:<\/h2>\n<div class=\"text-content\">\n<p><a href=\"https:\/\/www.process.st\/templates\/client-onboarding-for-criminal-law-firms\/\" target=\"_blank\" rel=\"nofollow noopener\">Client Onboarding for Criminal Law Firms<\/a><\/p>\n<p><a href=\"https:\/\/www.process.st\/templates\/client-onboarding-for-financial-planners\/\" target=\"_blank\" rel=\"nofollow noopener\">Client Onboarding for Financial Planners<\/a><\/p>\n<\/p><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Introduction: Not surprisingly, a business is doomed to fail if they alienate their clients. Without a proper onboarding process this is exactly what will happen; you'll either have a lot of unhappy customers, or they won't even know what your team is doing. Hence why we here at Process Street&nbsp;cooked up this checklist for client [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2796,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"31","template_description":"Run this checklist to onboard a client for a marketing agency","template_id":"hEgsxLCH8ZGIcqi2dBxPHw","task_0":"Introduction:","task_slug_0":"introduction","task_1":"Collect Client Info","task_slug_1":"collect-client-info","task_2":"Pre-Meeting:","task_slug_2":"premeeting","task_3":"Select client package options","task_slug_3":"select-client-package-options","task_4":"Send a welcome cover letter","task_slug_4":"send-a-welcome-cover-letter","task_5":"Send a welcome package","task_slug_5":"send-a-welcome-package","task_6":"Outline initial meeting agenda","task_slug_6":"outline-initial-meeting-agenda","task_7":"Send new client questionnaire","task_slug_7":"send-new-client-questionnaire","task_8":"Give directions to office and a map with parking information","task_slug_8":"give-directions-to-office-and-a-map-with-parking-information","task_9":"Email the contract for review and signing","task_slug_9":"email-the-contract-for-review-and-signing","task_10":"Initial Kickoff Meeting:","task_slug_10":"initial-kickoff-meeting","task_11":"Alert receptionist to expected guest(s)","task_slug_11":"alert-receptionist-to-expected-guests","task_12":"Clean reception area and meeting room","task_slug_12":"clean-reception-area-and-meeting-room","task_13":"Schedule online account access training session","task_slug_13":"schedule-online-account-access-training-session","task_14":"Collect signed contract","task_slug_14":"collect-signed-contract","task_15":"Ask for referrals","task_slug_15":"ask-for-referrals","task_16":"Immediately Post-Meeting:","task_slug_16":"immediately-postmeeting","task_17":"Finalize agenda with input from client","task_slug_17":"finalize-agenda-with-input-from-client","task_18":"Send handwritten thank-you note(s)","task_slug_18":"send-handwritten-thankyou-notes","task_19":"Write up meeting notes for your team","task_slug_19":"write-up-meeting-notes-for-your-team","task_20":"Add meeting notes &amp; 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