{"id":15327,"date":"2018-11-09T23:44:27","date_gmt":"2018-11-09T23:44:27","guid":{"rendered":"https:\/\/www.process.st\/templates\/creating-a-content-outline\/"},"modified":"2024-02-28T21:51:36","modified_gmt":"2024-02-28T21:51:36","slug":"creating-a-content-outline","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/creating-a-content-outline\/","title":{"rendered":"Creating a Content Outline"},"content":{"rendered":"<section id=\"intro\">\n<h2>Intro:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/qAAcdTEcrhxYDFSeyndACg.png\" alt=\"Intro:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/qAAcdTEcrhxYDFSeyndACg.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Search Intent Keyword <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Our goal with this is to standardize the way we do research for a blog post.&nbsp; If we are always performing this process then we can make sure that our content covers everything we need!&nbsp;<\/p>\n<p>Let's get right to it!&nbsp;<\/p>\n<p>Hit next...<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"go-to-these-websites\">\n<h2>Go to these websites<\/h2>\n<div class=\"text-content\">\n<p><strong>Remember this is the search intent keyword<\/strong>&nbsp;{{form.Search_Intent_Keyword}}<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Go to: https:\/\/app.lsigraph.com\/sign-in\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Enter the Search Intent Keyword into the Google Search Bar\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Go to this website: https:\/\/answerthepublic.com\/\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p><strong>Make sure to create your outline using a Google Doc<\/strong><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"how-to-completely-cover-a-topic\">\n<h2>How to Completely Cover a Topic:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/sdmO39j9_PCObBGtPUZI8Q.png\" alt=\"How to Completely Cover a Topic:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/sdmO39j9_PCObBGtPUZI8Q.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"step-1-use-lsi-graph\">\n<h2>Step 1: Use LSI Graph<\/h2>\n<div class=\"text-content\">\n<p>{{form.Search_Intent_Keyword}}<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<h5>1. Use an LSI keyword generator.<\/h5>\n<p>If you\u2019re not familiar with LSI, it stands for<span>&nbsp;<\/span><a href=\"http:\/\/www.searchenginejournal.com\/what-is-latent-semantic-indexing-seo-defined\/21642\/\" rel=\"nofollow noopener\" target=\"_blank\">Latent Semantic Indexing<\/a>.<\/p>\n<p>Semantic means, \u201c<a href=\"http:\/\/www.dictionary.com\/browse\/semantic\" rel=\"nofollow noopener\" target=\"_blank\">relating to meaning in language or logic<\/a>.\u201d<\/p>\n<p>In other words, the LSI finds words that are related to each other.<\/p>\n<p>There are a few different LSI generators. One of my favorites is<span>&nbsp;<\/span><a href=\"https:\/\/lsigraph.com\/\" rel=\"nofollow noopener\" target=\"_blank\">LSIGraph<\/a>.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/vKqx9hYVGcx8xDEVMKhA3g.jpg\" alt=\"Step 1: Use LSI Graph\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/vKqx9hYVGcx8xDEVMKhA3g.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><span>It\u2019s a free tool that will provide you with related keywords for whatever term you search.<\/span><\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/igA54JO1AdkOmJZjlUVGZg.png\" alt=\"Step 1: Use LSI Graph\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/igA54JO1AdkOmJZjlUVGZg.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>The generator brings back a ton of related words that you can use to build into your content.<\/p>\n<p>You can often use these keyword results to help build your outline for a long-form piece of content.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/nlXkg3h8nDsTL1NY9CFDxg.png\" alt=\"Step 1: Use LSI Graph\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/nlXkg3h8nDsTL1NY9CFDxg.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>For example, you could select a few of the keywords above to build an outline like this:<\/p>\n<ul>\n<li>Content marketing process (intro)<\/li>\n<li>Content marketing examples<\/li>\n<li>Content marketing ideas<\/li>\n<li>10 content marketing tips<\/li>\n<li>Conclusion with a PDF of a content strategy plan offering built into a CTA<\/li>\n<\/ul>\n<p>You can use a tool such as LSIGraph to give you multiple keywords and help you build your outlines all with one simple click.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"step-2-use-google\">\n<h2>Step 2: Use Google<\/h2>\n<div class=\"text-content\">\n<h5>2. Use Google to generate related keywords.<\/h5>\n<p>In addition to the above, you should always use Google to help you generate related keywords.<\/p>\n<p>Google wants to provide the best, most relevant content to searchers.<\/p>\n<p>Luckily, that also helps us provide the best, most relevant content to searchers. And Google is helping us do it for free.<\/p>\n<p>When you search for something in Google, it tries to help you out in a number of ways.<\/p>\n<p><strong>Auto-suggest.<\/strong><span>&nbsp;<\/span>As soon as you start typing, Google starts automatically populating suggestions of what it thinks you might be looking for.<\/p>\n<p>For example, try typing \u201ccontent marketing\u201d into Google.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/uGPGsbB9w8gFczflIjtDpQ.png\" alt=\"Step 2: Use Google\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/uGPGsbB9w8gFczflIjtDpQ.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>You\u2019ll notice I didn\u2019t even spell it right and Google is already trying to auto-suggest ten different possible keywords before I hit enter.<\/p>\n<p>This instantly tells you the most commonly searched keywords relating to content marketing.<\/p>\n<p>There\u2019s no need to worry about the relevance of their results either.<span>&nbsp;<\/span><a href=\"http:\/\/changegoogleautocomplete.com\/refresh\/\" rel=\"nofollow noopener\" target=\"_blank\">Google updates every two-three weeks<\/a><span>&nbsp;<\/span>to make sure it\u2019s offering searchers the most relevant choices.<\/p>\n<p><strong>Related searches.<\/strong><span>&nbsp;<\/span>After you hit enter, you can scroll down to the bottom of the search results page.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/qtqvGQ6T-_qZaQyC5NhOxQ.png\" alt=\"Step 2: Use Google\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/qtqvGQ6T-_qZaQyC5NhOxQ.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Here are eight more related keywords for content marketing. You\u2019ll notice that they\u2019re new ones and not just a repeat of the once Google just tried to offer you.<\/p>\n<p><strong>People also ask.<\/strong><span>&nbsp;<\/span>For some searches, Google will also provide you with a \u201cPeople also ask\u201d section. This didn\u2019t pop up for content marketing.<\/p>\n<p>If I narrow down my search to \u2018how to use content marketing,\u2019 I now get the following four suggestions.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/g5QAVQEKHZP1U2nMxYxB1A.png\" alt=\"Step 2: Use Google\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/g5QAVQEKHZP1U2nMxYxB1A.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>These are common questions Google is asked that it thinks are similar to what you\u2019re trying to find.<\/p>\n<p>If you click one and search for it, it will populate even more related questions.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/vyvGop2LKa1omUZkniJGvg.png\" alt=\"Step 2: Use Google\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/vyvGop2LKa1omUZkniJGvg.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><span>Google will give you a practically limitless list of related keywords.<\/span><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"step-3-use-answer-the-public\">\n<h2>Step 3: Use Answer the Public<\/h2>\n<div class=\"text-content\">\n<h5>3. Check out a site like Answer the Public.<\/h5>\n<p><a href=\"http:\/\/answerthepublic.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Answer the Public<\/a><span>&nbsp;<\/span>is a great way to come up with new topic ideas and keywords.<\/p>\n<p>It\u2019s a mix between Google\u2019s \u201cPeople also ask\u201d and Seed Keywords.<\/p>\n<p>Answer the Public provides you with a list of questions directly from the minds of your customers, around a specific topic or keyword.<\/p>\n<p>This site can give you hundreds of questions and related keywords with one quick and simple search.<\/p>\n<p>To get started you just enter your general keyword or question into the search bar:<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/upKDXW6rEtmHQHLiAl1KFQ.jpg\" alt=\"Step 3: Use Answer the Public\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/upKDXW6rEtmHQHLiAl1KFQ.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><span>At first, your results will look something like this:<\/span><\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/uLkNR-r2U71PmpsZKYBOWg.jpg\" alt=\"Step 3: Use Answer the Public\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/uLkNR-r2U71PmpsZKYBOWg.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>It\u2019s kind of cool looking but not the easiest to navigate.<\/p>\n<p>Don\u2019t worry. You can fix that!<\/p>\n<p>Select \u201cQuestions\u201d and then \u201cData\u201d to translate your results into grouped lists.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/oDbtS7KX4gIW9ZxRXRhFhw.jpg\" alt=\"Step 3: Use Answer the Public\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/oDbtS7KX4gIW9ZxRXRhFhw.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>The first lists are the question-based results:<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/v7Okf8gz1nHq6denQfFMpQ.png\" alt=\"Step 3: Use Answer the Public\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/v7Okf8gz1nHq6denQfFMpQ.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><span>Next comes the \u201cpreposition\u201d results.<\/span><\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/q7pFV1M5lp_eYcUXgxtO0w.png\" alt=\"Step 3: Use Answer the Public\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/q7pFV1M5lp_eYcUXgxtO0w.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>The third grouping is comparisons:<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/vZqU7heLUv5qZt6ynHtC6w.png\" alt=\"Step 3: Use Answer the Public\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/vZqU7heLUv5qZt6ynHtC6w.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>For \u201cwebsite design,\u201d it returned a total of 519 questions, all within seconds.<\/p>\n<p>You can use any or all of them to easily come up with hundreds of relevant, related keywords you can build into one piece of content to rank in search results.<\/p>\n<h4>Some final tips to keep in mind<\/h4>\n<p>You now know the best way to rank for multiple keywords is to find relevant, related keywords to build into a single piece of content.<\/p>\n<p>Here are some additional tips you should consider when building multiple keywords into one post or article.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"how-to-create-the-perfect-outline\">\n<h2>How to Create the Perfect Outline:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/tIvPoExIzoqrKbj9dndBnQ.png\" alt=\"How to Create the Perfect Outline:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/tIvPoExIzoqrKbj9dndBnQ.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"necessary-elements\">\n<h2>Necessary Elements<\/h2>\n<div class=\"text-content\">\n<p>Next, ask yourself these 3 questions...<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<h5>1. What\u2019s the Promise?<\/h5>\n<p>In other words\u2026<\/p>\n<ul>\n<li>What will the reader know when they\u2019re done reading?<\/li>\n<li>What will they be able to take action on?<\/li>\n<\/ul>\n<p>For example, <em>At the end of this post, you will know exactly how to outsource your content creation to guest contributors and ghostwriters to quickly create high-quality content for your blog.<\/em><\/p>\n<h5>2. What\u2019s the Hook?<\/h5>\n<p>In other words\u2026<\/p>\n<ul>\n<li>What makes this post different than anything else like it?<\/li>\n<li>What is the WHY that will make people want to take action on this?<\/li>\n<li>The benefits, the value, the \u201csizzle\u201d (Your hook will likely make it into the blog post headline.)<\/li>\n<\/ul>\n<p>For example, <em>The four-step process we use to quickly create click-worthy content (without going crazy).<\/em><\/p>\n<h5>3. What\u2019s the Outline?<\/h5>\n<p>This is where the writer will lay out the overall structure of the post and give a few brief details for each section.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"craft-the-intro\">\n<h2>Craft the Intro<\/h2>\n<div class=\"text-content\">\n<p>In other words think of the hook:&nbsp;<\/p>\n<p><span>Intro<\/span><\/p>\n<ul>\n<li>The secret to creating a constant stream of quick, click-worthy content without going crazy is to have other people do it. But to do that you need a good editorial system.<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"flush-out-the-entire-outline\">\n<h2>Flush Out the Entire Outline<\/h2>\n<div class=\"text-content\">\n<h5>Think of the headers<\/h5>\n<p>To help your other keywords get indexed by Google, you can build them into the outline of your content as subheadings.<\/p>\n<p>Each one should have<span>&nbsp;<\/span><a href=\"https:\/\/yoast.com\/blog-headings-structure\/\" rel=\"nofollow noopener\" target=\"_blank\">its own H2 or H3 tag<\/a>.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/huPZ1aZDHFhqAIJPxRdMQg.png\" alt=\"Flush Out the Entire Outline\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/huPZ1aZDHFhqAIJPxRdMQg.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Submit Google Doc Share link here <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Check when done\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"pass-off-to-the-content-team\">\n<h2>Pass off to the Content Team:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/r6txfmerw5hY6sctAsxP7g.png\" alt=\"Pass off to the Content Team:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/r6txfmerw5hY6sctAsxP7g.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Celebrate!&nbsp;<\/p>\n<p>You're done outlining the blog post and now it needs to be reviewed to make sure that you are hitting all the points that need to be hit!&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Hang tight while we review the outline \ud83d\ude42&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Intro: Search Intent Keyword Our goal with this is to standardize the way we do research for a blog post.&nbsp; If we are always performing this process then we can make sure that our content covers everything we need!&nbsp; Let's get right to it!&nbsp; Hit next... 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