{"id":15628,"date":"2018-11-30T16:44:50","date_gmt":"2018-11-30T16:44:50","guid":{"rendered":"https:\/\/www.process.st\/templates\/performance-marketing-ppc-keyword-competition-analysis-checklist\/"},"modified":"2024-04-25T10:33:50","modified_gmt":"2024-04-25T10:33:50","slug":"performance-marketing-ppc-keyword-competition-analysis-checklist","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/performance-marketing-ppc-keyword-competition-analysis-checklist\/","title":{"rendered":"Performance Marketing (PPC) Keyword Competition Analysis Checklist"},"content":{"rendered":"\n<section id=\"introduction\">\n <h2>Introduction:<\/h2>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/63feff06-b8fd-4500-9b10-d3adbebbc718\/m6y5FQh_NQ2wj_4-iWxAdQ.png\" alt=\"Introduction:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/63feff06-b8fd-4500-9b10-d3adbebbc718\/m6y5FQh_NQ2wj_4-iWxAdQ.png\"> <\/a><!-- No caption -->\n  <\/figure>\n <\/div>\n <div class=\"text-content\">\n  <p>Utilize this <strong>performance&nbsp;marketing competition analysis<\/strong> checklist to determine how hard it will be to rank for a chosen keyword. Before investing time and money into trying to rank for a keyword it is important to figure out how much effort will need to be spent to actually rank.&nbsp;&nbsp;<\/p>\n  <p>This checklist will walk through the process of checking competitors <strong>page authority<\/strong>, <strong>domain authority<\/strong>, <strong>brand presence<\/strong>,<strong>&nbsp;backlink profile<\/strong> and more.&nbsp;<\/p>\n  <p>This keyword competition analyses checklist is modeled after Chapter 5 of Brian Dean's (founder of Backlinko)<a href=\"https:\/\/backlinko.com\/keyword-competition\" rel=\"nofollow noopener\" target=\"_blank\"> Definitive Guide to Keyword Research<\/a>. We took the steps that he created and put it into an actionable and easy to use process.&nbsp;<\/p>\n <\/div>\n<\/section>\n<section id=\"record-your-efforts\">\n <h2>Record your efforts<\/h2>\n <div class=\"text-content\">\n  <p><strong>Input initial tracking data.<\/strong><\/p>\n  <p>Time flies when you're having fun. When you initially conduct competitor research it is easy to make a mental note and think you will remember. However, will you remember the data you found three or six months down the road? To ensure you retain this information please fill out the information below.&nbsp;&nbsp;<\/p>\n  <p class=\"style-info\"><span><strong>PRO TIP:<\/strong>&nbsp;Make sure you have automated as many recurring processes that you can. This will help save you time, money, and energy by improving work productivity and increase efficiency. Step by step guidance can be found in the&nbsp;<strong><a href=\"https:\/\/www.process.st\/business-process-automation-guide\/\" rel=\"nofollow noopener\" target=\"_blank\">business process automation guide<\/a><\/strong>.&nbsp;<\/span><\/p>\n  <p><strong>Fill out the form fields<\/strong> below.<\/p>\n <\/div>\n <div class=\"date-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Date <\/label>\n   <div class=\"date-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button>\n   <\/div>\n  <\/div>\n <\/div>\n <div class=\"text-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Account name <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n <div class=\"url-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Website <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n <div class=\"text-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Keyword <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n <div class=\"text-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Primary contact first name <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n <div class=\"text-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Primary contact last name <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n <div class=\"email-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Email <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"check-pagelevel-authority\">\n <h2>Check page-level authority<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-info\"><span>Please be aware that the instructions throughout this checklist are based off using the MozBar. You will need to have this installed before moving forward.&nbsp;<\/span><span>The <strong>MozBar<\/strong> is a free browser toolbar you can use to pull important metrics quickly. This saves you the time of manually inputting each website into an SEO tool.&nbsp;To install, go to the <a href=\"https:\/\/moz.com\/products\/pro\/seo-toolbar\" rel=\"nofollow noopener\" target=\"_blank\">MozBar landing <\/a>page and click the yellow download button:<\/span><\/p>\n <\/div>\n <div class=\"text-content\">\n  <p><strong>Utilize the MozBar to check the page<\/strong><strong>&nbsp;authority of your focus keyword.<\/strong><\/p>\n  <p>An important fact to keep in mind when you are considering a certain keyword is that the number one factor in a page's ability to rank is the <strong>authority of that particular page<\/strong>.&nbsp; A site\u2019s domain authority and brand presence play important roles, but they are secondary factors.&nbsp;<\/p>\n  <p>The best measurement of a page\u2019s authority is Moz\u2019s Page Authority.<br>\n   To check Page Authority, look at the \u201cPA\u201d number in the MozBar SERP Overlay:<\/p>\n <\/div>\n <div class=\"text-content\">\n  <p>Make sure to look for low-PA pages. These pages are the ones most likely to get knocked off by your better-optimized page. If you see many of these low-PA pages, then the keyword you chose is likely a good one to use.<\/p>\n  <p>It\u2019s fine if a few high-PA results pop up on the first page. That happens for most medium or high-volume words. But if there are too many high-PA results, then it\u2019s best to move on to a different keyword.<\/p>\n  <p><strong>Be sure to record your findings below.<\/strong><\/p>\n <\/div>\n <div class=\"text-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Highest page authority <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n <div class=\"text-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Average page authority <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"review-referring-domains\">\n <h2>Review referring domains<\/h2>\n <div class=\"text-content\">\n  <p><strong>Analyze referring domains and track findings.<\/strong><\/p>\n  <p>Google is basically a vote collection engine. It tends to rank a page higher if that page gets more backlinks, or \u201cvotes.\u201d<\/p>\n  <p>Does that mean that links aren\u2019t important anymore? On the contrary, <a href=\"https:\/\/backlinko.com\/search-engine-ranking\" rel=\"nofollow noopener\" target=\"_blank\">recent studies<\/a> have found that the number of referring domains was correlated to higher rankings more than any other factor. So it\u2019s definitely worth it for you to take a look.<\/p>\n  <p>There\u2019s a lot of conflicting data about how many links a page has pointed to it, so two good tools to use are MozBar and Ahrefs.<\/p>\n  <p>MozBar\u2019s index may not be as good as Ahrefs\u2019, but MozBar is convenient because it shows you the data from within the SERPs.<\/p>\n  <p>For a full breakdown of features check out this comprehensive article, <strong><a href=\"https:\/\/www.process.st\/ahrefs-vs-moz\/\" rel=\"nofollow noopener\" target=\"_blank\">Ahrefs vs Moz: The Ultimate SEO Tool Showdown<\/a><\/strong><\/p>\n  <p><strong>How to use both: <\/strong><\/p>\n  <p>If you have a pro account in Moz, you can see the number of referring domains right in the search:<\/p>\n <\/div>\n <div class=\"text-content\">\n  <p>You can also use Ahrefs to see how many referring domains point to a certain page. Just take a URL from the top 10.<\/p>\n <\/div>\n <div class=\"text-content\">\n  <p>Then paste it into Ahrefs and hit \u201cExplore.\u201d It\u2019ll show you the number of referring domains linking to that page.<\/p>\n <\/div>\n <div class=\"text-content\">\n  <p>This process isn\u2019t as quick and direct as using Moz\u2019s toolbar, but the information from <a href=\"https:\/\/ahrefs.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Ahrefs<\/a> is usually much more accurate.<\/p>\n <\/div>\n <div class=\"text-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Most referring domains <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n <div class=\"text-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Average referring domains <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"review-domain-authority-and-brand-presence\">\n <h2>Review domain authority and brand presence<\/h2>\n <div class=\"text-content\">\n  <p><strong>Identify competitor domain authority.<\/strong><\/p>\n  <p>When you evaluate keyword competition, you also want to look at the <strong>sites <\/strong>you\u2019re competing against, not just the pages. One reason is that Google loves ranking pages from major authority sites like Amazon and ESPN.com.<\/p>\n  <p>Many pages from these popular sites get bumped up in rankings simply because they\u2019re on an authoritative domain.<\/p>\n  <p>The MozBar displays Domain Authority on the SERP overlay.<\/p>\n <\/div>\n <div class=\"text-content\">\n  <p>You want to see a lot of the top 10 results with low PA and DA.&nbsp; Those are the keywords that you can easily rank for. Results with high PA and DA are usually very competitive, so that is something to watch out for.<\/p>\n  <p>A page\u2019s authority is still the most important part to look for, but you also want to take DA into consideration.<\/p>\n  <p><strong>Competing with a Big Brand:<\/strong><\/p>\n  <p>Brand signals are becoming more and more integrated into Google\u2019s algorithm. They are used to show search engines that a certain site is part of a larger brand.<\/p>\n  <p>This means that sites like YouTube and CNN.com are given an advantage over small brand results with similar page and domain authority. So when choosing a keyword, you really want to take a brand\u2019s size into consideration.<\/p>\n <\/div>\n <div class=\"text-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Highest domain authority <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n <div class=\"text-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Average domain authority <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"assess-link-profile\">\n <h2>Assess link profile<\/h2>\n <div class=\"text-content\">\n  <p><strong>Analyze competitor backlink profiles.<\/strong><\/p>\n  <p>Link metrics can often be very misleading, especially when sites use spam links to boast high DA and PA. This can work in your favor because these types of pages won\u2019t stay in the top search results for long.<\/p>\n  <p>Even if you want to use a keyword that turns out to look very competitive, you should check the top 10\u2019s link profiles. You may be surprised to find that some of the top results actually contain many spam links.<\/p>\n  <p>Here\u2019s how to check a site\u2019s link profile:<\/p>\n  <p><strong>First, copy the URL of one of the top 10 results.<\/strong><\/p>\n <\/div>\n <div class=\"text-content\">\n  <p>Then paste that URL into Ahrefs.<\/p>\n <\/div>\n <div class=\"text-content\">\n  <p>Click \u201cBacklinks\u201d in the sidebar to display all of the external links pointing to that page.<\/p>\n <\/div>\n <div class=\"text-content\">\n  <p>Finally, check the top 10-25 links in their link profile.<\/p>\n <\/div>\n <div class=\"text-content\">\n  <p>You can quickly tell if the page uses a <a href=\"https:\/\/www.entrepreneur.com\/article\/232632\" rel=\"nofollow noopener\" target=\"_blank\">spam linking SEO strategy<\/a> by looking for:&nbsp;<\/p>\n  <ul>\n   <li>low-quality web directories<\/li>\n   <li>article directories<\/li>\n   <li>blog networks<\/li>\n   <li>spammy blog comments.<\/li>\n  <\/ul>\n  <p>Another sign that a page isn\u2019t going to last is over-optimized anchor text.<\/p>\n  <p>There is still always the chance that beating these pages with spam links may be more competitive than you think. Some cases like this include major news sites and hard-to-get directory links. So you don\u2019t want to obsess over a page\u2019s link profile. Just look at it as another layer of information you now have to make your decision.<\/p>\n  <p><strong>Input findings and notes below.<\/strong><\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Backlink profile notes <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"evaluate-onpage-seo\">\n <h2>Evaluate on-page SEO<\/h2>\n <div class=\"text-content\">\n  <p><strong>Evaluate on-page SEO factors<\/strong><\/p>\n  <p>It\u2019s important to pay attention to the on-page SEO of your possible competitors in the top 10 results. On-page SEO plays a big role in determining a site\u2019s ability to rank.<\/p>\n  <p>First, notice the page\u2019s title tags. This is the <strong>blue link<\/strong> displayed in Google\u2019s search results.<\/p>\n <\/div>\n <div class=\"text-content\">\n  <p>These two results are an example of well-optimized tags from the search \u201cbest pumpkin pie recipe\u201d because they used a very close variation of the search in their title.<\/p>\n  <p>To look further, click on one of the results and then click on the \u201cPage Analysis\u201d icon in the MozBar.<\/p>\n <\/div>\n <div class=\"text-content\">\n  <p>This will display information on the page\u2019s basic on-page attributes.<\/p>\n <\/div>\n <div class=\"text-content\">\n  <p>If the keyword is included in an H1\/H2 tag and in the URL, the page is well-optimized.&nbsp; Even if the page has decent authority, it can still be easy to knock it off the top 10 searches if it has poor on-page SEO.<\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> On-page SEO notes <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"identify-easy-target-results\">\n <h2>Identify easy target results<\/h2>\n <div class=\"text-content\">\n  <p><strong>Determine if your keyword has low competition.<\/strong><\/p>\n  <p>You know you\u2019ve just found a low-competition keyword when you see one or more easy target results in the top 10.<\/p>\n  <p>Some results that usually indicate a very low competition keyword are: Ezine articles, Yahoo! Answers, Ehow.com, Buzzle, Ebay, Blogspot, pages with &lt;10 PA and DA, or spammy press release titles.<\/p>\n  <p>Below are two examples of keywords with Easy Target results.<\/p>\n <\/div>\n <div class=\"text-content\">\n  <p>Include the keyword you tested and any insights gained.<\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Keyword <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Target insights <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"inspect-content-quality\">\n <h2>Inspect content quality<\/h2>\n <div class=\"text-content\">\n  <p><strong>Review competitors content to determine quality level.&nbsp;<\/strong><\/p>\n  <p>Besides looking at referring domains and title tags, remember that the <strong>quality of your content<\/strong> is a huge part of your ability to make the top 10. That means you have to be prepared to beat, or at least match, the quality of the top 10 results.<\/p>\n  <p>To get an idea of what type of content you\u2019ll need to produce, just search for your keyword and <strong>read the content of the top 5-10 results<\/strong>.<\/p>\n  <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; An example keyword is \u201chealth benefits of garlic.\u201d<\/p>\n <\/div>\n <div class=\"text-content\">\n  <p>It would take some very good content to beat this first result.<\/p>\n  <p>Now let\u2019s look at a page that\u2019s lower in the results, WHFoods.<\/p>\n <\/div>\n <div class=\"text-content\">\n  <p>To figure out what you\u2019d need to stand out from the current top 10, looking at aspects like a page\u2019s design is a good way to start. This page\u2019s design is really dated and lacks appeal, so now you\u2019d know that design is one way to go about improving your own chances.<\/p>\n  <p>Let\u2019s look at one more result on the first page, organicfacts.net.<\/p>\n <\/div>\n <div class=\"text-content\">\n  <p>The author of this article is anonymous and doesn\u2019t cite any research. That makes this content easy for you to beat, as long as you provide good details and references in your own content.<\/p>\n  <p><strong>Include your notes and findings below.<\/strong><\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Content quality notes <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"create-and-print-action-items\">\n <h2>Create and print action items<\/h2>\n <div class=\"text-content\">\n  <p><strong>Summarize your findings.<\/strong><\/p>\n  <p>Now that you have thoroughly reviewed competitors of your target keyword it is important to summarize your findings and list action items. We have included many of the variables you have entered below. This is to help you more easily reference your findings.<\/p>\n  <p class=\"style-info\"><span><span><strong>Focus Keyword: {{form.Keyword}}&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <\/strong><\/span><\/span><\/p>\n  <p class=\"style-info\"><span><span><strong>Average Domain Authority :&nbsp;{{form.Average_domain_authority}} &nbsp; <\/strong><\/span><\/span><\/p>\n  <p class=\"style-info\"><strong><span>Average Page Authority: {{form.Average_page_authority}}&nbsp;<\/span><\/strong><\/p>\n  <p class=\"style-info\"><strong><span>Average Referring Domains: {{form.Average_referring_domains}}&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <\/span><\/strong><\/p>\n  <p class=\"style-info\"><strong><span>Backlink Profile Notes: {{form.Backlink_profile_notes}}&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<\/span><\/strong><\/p>\n  <p class=\"style-info\"><strong><span>Content Quality Notes: {{form.Content_quality_notes}}<\/span><\/strong><\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Insights <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Action items <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"sources\">\n <h2>Sources:<\/h2>\n <div class=\"text-content\">\n  <ul>\n   <li><a href=\"https:\/\/backlinko.com\/about-backlinko\" rel=\"nofollow noopener\" target=\"_blank\">Brian Dean<\/a> - <a href=\"https:\/\/backlinko.com\/keyword-competition\" rel=\"nofollow noopener\" target=\"_blank\">Definitive Guide to Keyword Research<\/a><\/li>\n   <li><a href=\"https:\/\/www.entrepreneur.com\/author\/david-mercer\" rel=\"nofollow noopener\" target=\"_blank\">David Mercer<\/a> - <a href=\"https:\/\/www.entrepreneur.com\/article\/232632\" rel=\"nofollow noopener\" target=\"_blank\">Ditch the Spam<\/a><\/li>\n   <li><a href=\"https:\/\/moz.com\/products\/pro\/seo-toolbar\" rel=\"nofollow noopener\" target=\"_blank\">Moz - Mozbar<\/a><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n<section id=\"related-checklists\">\n <h2>Related Checklists:<\/h2>\n <div class=\"text-content\">\n  <ul>\n   <li><a href=\"https:\/\/process.st\/marketing-process\" rel=\"nofollow\">Marketing Process Toolkit: 10 Checklists to Crush Your Competition<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/ppc-audit-checklist\/%20\" rel=\"nofollow\">PPC Audit Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/new-facebook-ads-creation-checklist\/%20\" rel=\"nofollow\">New Facebook Ads Creation Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/ppc-daily-campaign-review-checklist\/\" rel=\"nofollow\">PPC Daily Campaign Review Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/ppc-weekly-campaign-review-checklist\/\" rel=\"nofollow\">PPC Weekly Campaign Review Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/ppc-monthly-campaign-review-checklist\/\" rel=\"nofollow\">PPC Monthly Campaign Review Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/performance-marketing-ppc-keyword-competition-analysis-checklist\/%20\" rel=\"nofollow\">Performance Marketing (PPC) Keyword Competition Analysis Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/seo-checklist-the-keyword-research-process\/\" rel=\"nofollow\">SEO Checklist: The Keyword Research Process<\/a><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Introduction: Utilize this performance&nbsp;marketing competition analysis checklist to determine how hard it will be to rank for a chosen keyword. 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