{"id":15649,"date":"2018-11-30T18:40:35","date_gmt":"2018-11-30T18:40:35","guid":{"rendered":"https:\/\/www.process.st\/templates\/ppc-daily-campaign-review-checklist\/"},"modified":"2024-02-28T21:58:17","modified_gmt":"2024-02-28T21:58:17","slug":"ppc-daily-campaign-review-checklist","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/ppc-daily-campaign-review-checklist\/","title":{"rendered":"PPC Daily Campaign Review Checklist"},"content":{"rendered":"<section id=\"introduction\">\n<h2>Introduction:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/t-dQwLD1sciBni4AVY1DMg.png\" alt=\"Introduction:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/t-dQwLD1sciBni4AVY1DMg.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><span>Use this <strong>PPC daily campaign checklist to inspect the health of your ad accounts<\/strong>.&nbsp;<\/span><\/p>\n<p>The point of a PPC daily campaign review checklist is to make sure you are able to identify any major fluctuations before they become an issue. If you have all your account information accessible you should be able to complete this checklist in under five minutes per managed account.<\/p>\n<\/p>\n<p class=\"style-info\"><span><strong>PRO TIP:<\/strong>&nbsp;If your daily tasks are impacting your productivity and efficiency be sure to make time to figure out what the roadblocks are. This upfront time will save you countless hours down the road. For additional information be sure to read this <a href=\"https:\/\/www.process.st\/process-improvement\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Process Improvement<\/strong><\/a> article.&nbsp;<\/span><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"campaign-overview\">\n<h2>Campaign Overview:<\/h2>\n<\/section>\n<section id=\"input-campaign-data\">\n<h2>Input campaign data<\/h2>\n<div class=\"text-content\">\n<p>Be sure to <strong>track your efforts<\/strong> for each managed account. Fill out the relevant sections below to keep a record for future reference.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"date-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Date <\/label> <\/p>\n<div class=\"date-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Account name <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"kpi-review\">\n<h2>KPI Review:<\/h2>\n<\/section>\n<section id=\"review-key-metrics-for-changes\">\n<h2>Review key metrics for changes<\/h2>\n<div class=\"text-content\">\n<p><strong>Review all key metrics<\/strong> to identify any major shifts or upticks in cost.<\/p>\n<p>If you notice an anomaly&nbsp;then you should investigate that particular metric. This will allow you to identify and correct any issues. If you aren't sure that your data in Google Analytics is correct then you should conduct a <strong><a href=\"https:\/\/www.process.st\/templates\/google-analytics-audit\/\" rel=\"nofollow noopener\" target=\"_blank\">Google Analytics Audit<\/a><\/strong>.&nbsp;<\/p>\n<p><strong>Select the KPI's you will be reviewing:<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-choice-content form-field-content\">\n<div class=\"form-group\">\n   <label> KPI's <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"\">Multiple options can be selected from this list<\/option><\/select>\n  <\/div>\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Average Position\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      CTR (Click Through Rate)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      CPC (Cost Per Click)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      CPA (Cost Per Conversion\/ Acquisition)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      CVR (Conversion Rate)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      CPM (Cost Per Impression)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       7\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      (Untitled Option)\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>Include any notes or issues that you noticed while reviewing the KPI's.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> KPI notes <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"keyword-review\">\n<h2>Keyword Review:<\/h2>\n<\/section>\n<section id=\"identify-any-major-pattern-changes\">\n<h2>Identify any major pattern changes<\/h2>\n<div class=\"text-content\">\n<p><strong>Look over your keyword performance and identify any major pattern changes.<\/strong><\/p>\n<p>When reviewing the keywords for the account you will want to <strong>primarily focus on any major ranking changes<\/strong>. Identifying any positive or negative movement will allow you to re-adjust your strategy to ensure you are hitting your metrics.&nbsp; We recommend reviewing the accounts top traffic keywords, identifying keyword dips, and making sure negative keywords are properly setup. We have also included a video that goes into more depth on how to measure keyword performance inside Google Ads.&nbsp;&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Review top traffic keywords\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Monitor for any keyword dips\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Ensure negative keywords are correct\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"video-content\">\n<div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/xa0CGWW3HgQ?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><strong>Record any insights or notable items below:<\/strong><\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Keyword notes <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"budget-alignment\">\n<h2>Budget Alignment:<\/h2>\n<\/section>\n<section id=\"make-sure-all-budget-is-used\">\n<h2>Make sure all budget is used<\/h2>\n<div class=\"text-content\">\n<p><strong>Ensure that your budget is being fully utilized.<\/strong><\/p>\n<p>The main item you will want to look for is a zero-utilization rate of your budget. If the campaign is live and no funds have been used then that means there is a problem. The best areas to review would be ad copy, targeting and keyword selection.<\/p>\n<p>Ad copy should be engaging and have a clear call to action. You also want to make sure that it is relevant to the audience you are targeting. Lastly, be sure there is enough search volume for your keywords so that your budget can be spent.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Is the campaign daily budget being fully utilized? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Budget notes <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"reportaction-items\">\n<h2>Report\/Action Items:<\/h2>\n<\/section>\n<section id=\"list-action-items\">\n<h2>List action Items<\/h2>\n<div class=\"text-content\">\n<p><strong>List action items.<\/strong><\/p>\n<p>After going through this checklist be sure to input any insights you&nbsp;gain. These should be focused on three core concepts. The first form field below is dedicated to any <strong>concerns<\/strong>. An example of a potential area of concern could be that the keywords selected don't seem to be gaining enough impressions.<\/p>\n<p>The secondary form field is to list any <strong>account updates<\/strong>. If you change something in the settings of the account (such as targeting, keywords, or copy) be sure to keep track.&nbsp;<\/p>\n<p>The last form field is for <strong>action items<\/strong>. List out any tasks that need to be done to improve the account.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Account concerns <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Account updates <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Action items <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>If this checklist is used on a <strong>daily basis<\/strong> it will help you keep all your PPC campaigns on track. With your hand on the proverbial \"pulse\" of your accounts, you can give updates to your supervisor or clients at a moments notice. You will also be able to constantly optimize your accounts so that they can bring in the <strong>best ROI<\/strong> possible.&nbsp;<\/p>\n<p>This is an important step in managing the health of your PPC accounts. The next step would be to go through our more in-depth <a href=\"https:\/\/www.process.st\/templates\/ppc-weekly-campaign-review-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Weekly PPC Campaign Management<\/a> and <a href=\"https:\/\/www.process.st\/templates\/ppc-monthly-campaign-review-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Monthly PPC Campaign Management Checklist<\/a>.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"sources\">\n<h2>Sources:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/www.ppchero.com\/author\/bethany\/\" rel=\"nofollow noopener\" target=\"_blank\">Bethany Bey<\/a> - <a href=\"https:\/\/www.ppchero.com\/ppc-task-checklist-for-account-success\/\" rel=\"nofollow noopener\" target=\"_blank\">PPC Task Checklist for Account Success<\/a><\/li>\n<li><a href=\"https:\/\/www.wordstream.com\/elisa-gabbert-3557\" rel=\"nofollow noopener\" target=\"_blank\">Elisa Gabbert<\/a> - <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2012\/07\/10\/20-minute-ppc-work-week-checklist\" rel=\"nofollow noopener\" target=\"_blank\">The 20 Minute PPC Workweek<\/a><\/li>\n<li><a href=\"https:\/\/www.searchenginejournal.com\/author\/john-lee-clark\/\" rel=\"nofollow noopener\" target=\"_blank\">Jon Clark<\/a> - <a href=\"https:\/\/www.searchenginejournal.com\/3-ppc-tasks-every-day\/244315\/\" rel=\"nofollow noopener\" target=\"_blank\">3 Critical PPC Tasks<\/a><\/li>\n<li><a href=\"https:\/\/loriballen.com\/about-lori\/\" rel=\"nofollow noopener\" target=\"_blank\">Lori Ballen<\/a> - <a href=\"https:\/\/loriballen.com\/google-adwords-performance\/\" rel=\"nofollow noopener\" target=\"_blank\">How to Measure Google Ad Performance<\/a><\/li>\n<\/ul>\n<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"related-checklists\">\n<h2>Related checklists:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/www.process.st\/marketing-process\" rel=\"nofollow\">Marketing Process Toolkit: 10 Checklists to Crush Your Competition<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/ppc-audit-checklist\/%20\" rel=\"nofollow\">PPC Audit Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/new-facebook-ads-creation-checklist\/%20\" rel=\"nofollow\">New Facebook Ads Creation Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/ppc-daily-campaign-review-checklist\/\" rel=\"nofollow\">PPC Daily Campaign Review Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/ppc-weekly-campaign-review-checklist\/\" rel=\"nofollow\">PPC Weekly Campaign Review Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/ppc-monthly-campaign-review-checklist\/\" rel=\"nofollow\">PPC Monthly Campaign Review Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/performance-marketing-ppc-keyword-competition-analysis-checklist\/%20\" rel=\"nofollow\">Performance Marketing (PPC) Keyword Competition Analysis Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/seo-checklist-the-keyword-research-process\/\" rel=\"nofollow\">SEO Checklist: The Keyword Research Process<\/a><\/li>\n<\/ul><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Introduction: Use this PPC daily campaign checklist to inspect the health of your ad accounts.&nbsp; The point of a PPC daily campaign review checklist is to make sure you are able to identify any major fluctuations before they become an issue. 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