{"id":15657,"date":"2018-11-30T22:12:25","date_gmt":"2018-11-30T22:12:25","guid":{"rendered":"https:\/\/www.process.st\/templates\/ppc-monthly-campaign-review-checklist\/"},"modified":"2024-02-28T21:58:32","modified_gmt":"2024-02-28T21:58:32","slug":"ppc-monthly-campaign-review-checklist","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/ppc-monthly-campaign-review-checklist\/","title":{"rendered":"PPC Monthly Campaign Review Checklist"},"content":{"rendered":"<section id=\"introduction\">\n<h2>Introduction:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/iMMXD4IJFAInNpd40OxESQ.png\" alt=\"Introduction:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/iMMXD4IJFAInNpd40OxESQ.png\"> <\/a><\/figure>\n<\/div>\n<div class=\"text-content\">\n<p>Having a monthly PPC campaign checklist <strong>reduces wasted time<\/strong> trying to figure out or remember each step. This streamlined process allows you to focus&nbsp;your energy on getting great ROI on your accounts.&nbsp;<\/p>\n<p>This checklist was created to <strong>guide you<\/strong> through the most important aspects of a monthly account review. This includes reviewing KPI's, campaign settings, keywords, quality score, and more.<\/p>\n<p>You will want to customize this to your specific organization's process. However,&nbsp;this should be used as a <strong>general framework<\/strong> for your monthly account review.<\/p>\n<\/div>\n<\/section>\n<section id=\"input-campaign-data\">\n<h2>Input campaign data<\/h2>\n<div class=\"text-content\">\n<p>The first step is to <strong>record basic information<\/strong> about the account that will be reviewed. Below you can input all vital account information.<\/p>\n<\/div>\n<div class=\"date-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Date review conducted <\/label><\/p>\n<div class=\"date-container\">\n    <button type=\"button\" disabled=\"\" class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Account name <\/label><br \/>\n<input type=\"text\" placeholder=\"Something will be typed here...\" disabled=\"\" class=\"form-control\"><\/div>\n<\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Primary contact first name <\/label><br \/>\n<input type=\"text\" placeholder=\"Something will be typed here...\" disabled=\"\" class=\"form-control\"><\/div>\n<\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Primary contact last name <\/label><br \/>\n<input type=\"text\" placeholder=\"Something will be typed here...\" disabled=\"\" class=\"form-control\"><\/div>\n<\/div>\n<\/section>\n<section id=\"review-key-performance-indicators\">\n<h2>Review key performance indicators<\/h2>\n<div class=\"text-content\">\n<p><strong>Review all key performance indicators.<\/strong><\/p>\n<p>After a month or multiple months managing an ad account, you should have a clear idea of what your <strong>most important PPC metrics<\/strong> are. Below we have listed some common KPI's that are tracked in a campaign. However, you should tailor this list to align with your specific goals. If you need a refresher on specific PPC metrics please review this article&nbsp;by <a href=\"https:\/\/unbounce.com\/ppc\/ppc-metrics-that-actually-matter\/&nbsp;\" rel=\"nofollow noopener\" target=\"_blank\">Unbounce<\/a>.<\/p>\n<p><strong>Select all KPI's being tracked:<\/strong><\/p>\n<\/div>\n<div class=\"multi-choice-content form-field-content\">\n<div class=\"form-group\">\n   <label> KPI's <\/label><br \/>\n<select disabled=\"\" class=\"form-control\"><option value=\"\">Multiple options can be selected from this list<\/option><\/select><\/div>\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Average Position<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      CTR (Click Through Rate)<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      CPC (Cost Per Click)<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      CPA (Cost Per Conversion\/ Acquisition)<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      CVR (Conversion Rate)<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      CPM (Cost Per Impression)<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       7<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Other<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> KPI notes <\/label><br \/>\n<textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"\" class=\"form-control\"><\/textarea><\/div>\n<\/div>\n<\/section>\n<section id=\"make-sure-campaign-settings-are-accurate\">\n<h2>Make sure campaign settings are accurate<\/h2>\n<div class=\"text-content\">\n<p><strong>Look over your current campaign settings and make sure everything is properly selected.<\/strong><\/p>\n<p><span>Accounts settings should be<strong>&nbsp;regularly reviewed<\/strong>&nbsp;for each ad campaign that you create.&nbsp;This is where you can tailor your&nbsp;targeting options and determine&nbsp;your&nbsp;total ad spend associated with clicks or conversions.<\/span><\/p>\n<p><span>Follow these instructions to access the campaign settings tab:<\/span><\/p>\n<ol>\n<li><a href=\"https:\/\/ads.google.com\/select\" rel=\"nofollow\">Sign in to Google Ads<\/a>.<\/li>\n<li>From the page menu on the left, click<span>&nbsp;<\/span><strong>Settings<\/strong>.<\/li>\n<li>Click the name of the campaign that you'd like to edit.<\/li>\n<li>Click the setting&nbsp;that you\u2019d like to edit.<\/li>\n<li>Edit the setting&nbsp;and click<span>&nbsp;<\/span><strong>Save.<\/strong><\/li>\n<\/ol>\n<\/div>\n<div class=\"multi-choice-content form-field-content\">\n<div class=\"form-group\">\n   <label> Campaign settings to review <\/label><br \/>\n<select disabled=\"\" class=\"form-control\"><option value=\"\">Multiple options can be selected from this list<\/option><\/select><\/div>\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Delivery Method<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Ad Rotation<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Ad Schedule<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Search Partners<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Number of Ad Variations<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"text-content\">\n<p class=\"style-info\"><span><strong>Pro Tip:<\/strong> Be sure you have run through the <a href=\"https:\/\/app.process.st\/templates\/PPC-Audit-Checklist-gSc1_9QoxIT5RzsOj5pDqQ\/view\/tasks\/gGxZNRrPtd0b75ZGFf1HSg\" rel=\"nofollow noopener\" target=\"_blank\"><strong>PPC Audit Checklist<\/strong><\/a>. This will give you step by step instructions on how to review each of these sections.&nbsp;<\/span><\/p>\n<\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Campaign setting notes <\/label><br \/>\n<textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"\" class=\"form-control\"><\/textarea><\/div>\n<\/div>\n<\/section>\n<section id=\"check-sitelinks\">\n<h2>Check sitelinks<\/h2>\n<div class=\"text-content\">\n<p><strong>Check ads to make sure <\/strong>sitelinks<strong> are properly setup.<\/strong><\/p>\n<p>Make sure that you are including <strong>as many relevant links<\/strong> to support your ads as possible. Google mentions that your ad could show up to 8&nbsp;sitelinks&nbsp;at a time! By setting this up properly you can create <strong>clear user paths<\/strong> that increase&nbsp;lead to conversion rates. Sitelinks allow you to deliver specific information (such as product details, store hours, etc...) under your main ad that will direct the user to that specific landing page.&nbsp;<\/p>\n<\/div>\n<div class=\"video-content\">\n<div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/ZmekdKTcFn0?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe><\/div>\n<\/div>\n<\/section>\n<section id=\"review-landing-page\">\n<h2>Review landing page<\/h2>\n<div class=\"text-content\">\n<p><strong><span>Now it's time to make sure your landing page is set up effectively to make sure it's not hurting your campaign<\/span><\/strong><\/p>\n<p>There are also form fields after the subtasks. In these form fields be sure to record the landing page being reviewed and any relevant notes.&nbsp;<\/p>\n<\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Does your landing page headline match the message on your ads?<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Does your page message have the clarity of a 30-second elevator pitch?<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Does the writing focus primarily on benefits rather than features?<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Are you using a relevant and original main image or video that shows it being used?<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Do you make it clear what the visitor will receive by clicking your CTA?<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Have you optimized your landing page to get a paid search quality score above 7?<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       7<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Have you removed extraneous links (like the global nav) \u2013 to remove page leaks?<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       8<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Do you have clear goals for this landing page and campaign?<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Landing page notes <\/label><br \/>\n<textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"\" class=\"form-control\"><\/textarea><\/div>\n<\/div>\n<div class=\"text-content\">\n<p class=\"style-info\"><span><strong>Pro Tip:<\/strong>&nbsp;Be sure to read this great article on <a href=\"https:\/\/www.process.st\/landing-page-best-practices\/\" rel=\"nofollow noopener\" target=\"_blank\">15 Landing Page Best Practices to Boost Conversion<\/a>.&nbsp;<\/span><\/p>\n<\/div>\n<div class=\"video-content\">\n<div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/HJUm-MwLJMg?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe><\/div>\n<\/div>\n<\/section>\n<section id=\"analyze-keywords\">\n<h2>Analyze keywords<\/h2>\n<div class=\"text-content\">\n<p><strong>Analyze&nbsp;account keywords and determine if changes need to be made.<\/strong><\/p>\n<p>After a month of running your ads, you should have a good amount of data that has populated the <strong>Keywords page&nbsp;<\/strong>of your&nbsp;Ads account. You can use this information to <strong>identify high and low performing keywords<\/strong>. T<\/p>\n<p>his gives you an opportunity to asses keyword and ad relevance. A helpful tip is to remove any keywords that have zero traffic. You should also look for new trends or keywords that could help improve your ad conversion rate.<\/p>\n<p>One source of keyword research is Google Trends. We have included a video below to discuss this further.&nbsp;<\/p>\n<\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Keywords reviewed <\/label><br \/>\n<textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"\" class=\"form-control\"><\/textarea><\/div>\n<\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Modified keywords <\/label><br \/>\n<textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"\" class=\"form-control\"><\/textarea><\/div>\n<\/div>\n<div class=\"video-content\">\n<div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/wJxwrsBloho?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe><\/div>\n<\/div>\n<\/section>\n<section id=\"check-remarketing-campaigns\">\n<h2>Check remarketing campaigns<\/h2>\n<div class=\"text-content\">\n<p><strong>Ensure remarketing campaigns are properly set up.<\/strong><\/p>\n<p>While you review your remarketing campaigns be sure to also look over the campaign conversion rates. Are they what you had expected? If anything looks incorrect then you should start with the basics and investigate your setup. If everything is running correctly but you're still above your CAC (customer acquisition cost) goal then revisit your audience targeting selection and ad copy.&nbsp;<\/p>\n<p>You should be <strong>reviewing these campaigns weekly<\/strong> to make sure everything is running smoothly. If for some reason you have not, then please make sure you check the following three subchecklist items.&nbsp;&nbsp;<\/p>\n<\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Is the remarketing code added correctly?<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Are remarketing lists properly collecting data?<\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3<\/div>\n<\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/div>\n<div class=\"item-name-static\">\n      Verify remarketing lists are being properly created.<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> CAC (customer acquisition cost) <\/label><br \/>\n<textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"\" class=\"form-control\"><\/textarea><\/div>\n<\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/tLOpOO3p2cThM7MDw9tJUQ.png\" alt=\"Check remarketing campaigns\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/tLOpOO3p2cThM7MDw9tJUQ.png\"> <\/a><\/figure>\n<\/div>\n<\/section>\n<section id=\"analyze-campaign-performance\">\n<h2>Analyze campaign performance<\/h2>\n<div class=\"text-content\">\n<p><strong>Analyze the performance of your ad campaigns.<\/strong><\/p>\n<p><span>There are <strong>multiple ways to review your campaign<\/strong> performance. You could pull reports based on campaign type, setup pre-defined column&nbsp;sets, and even view cross-campaign performance utilizing interaction columns. <\/span><\/p>\n<p><span>Another reporting view that we find very useful is the <strong>Auction insights report<\/strong>. This report lets you compare your ad campaign performance to others who are participating in the same action. The information gained from this report can help you make better strategic decisions in regard to your bidding and budget strategies. <\/span><\/p>\n<p><span>While reviewing the report you should be able to identify where your campaigns are <strong>succeeding<\/strong> and where you are missing out on <strong>new ad opportunities<\/strong>.&nbsp;&nbsp;<\/span><\/p>\n<p><span>The Auction&nbsp;insight report, which is available for both Search and Shopping campaigns, provide six different statistics:<\/span><\/p>\n<ol>\n<li><strong>Impression Share<\/strong><\/li>\n<li><strong>Average Position<\/strong><\/li>\n<li><strong>Overlap Rate<\/strong><\/li>\n<li><strong>Position Above Rate<\/strong><\/li>\n<li><strong>Top of Page Rate<\/strong><\/li>\n<li><strong>Outranking Share<\/strong><\/li>\n<\/ol>\n<p>Be sure that you<strong> segment your report<\/strong> based on time and device for additional insights.<\/p>\n<p>To access the Auction insights report follow these steps:<\/p>\n<ol>\n<li>Sign in to your<span>&nbsp;<\/span><a href=\"https:\/\/ads.google.com\/\" rel=\"nofollow\">Google Ads account.<\/a><\/li>\n<li>Click the<span>&nbsp;<\/span><strong>Campaigns, Ad groups<\/strong>, or<span>&nbsp;<\/span><strong>Keywords<\/strong><span>&nbsp;<\/span>page menu based on what information you want to see in the report.<\/li>\n<li>Select a specific campaign, ad group, or keyword by checking the box next to each item. Note: you can only select keywords on a single page at a time (unless you run a report for \u201cAll\u201d).<\/li>\n<li>Click on<span>&nbsp;<\/span><strong>Auction insights<\/strong>.<\/li>\n<li>You'll now be taken to your Auction insights report. Note: only keywords and ad groups that meet a minimum threshold of activity will have the Auction insights report.<\/li>\n<li>If you selected only Search or only Shopping campaigns or ad groups, you'll see the corresponding Auction insights report.&nbsp;<\/li>\n<li>If you selected a mix of Search and Shopping campaigns or ad groups, you'll need to select the<span>&nbsp;<\/span><strong>Search campaigns<\/strong><span>&nbsp;<\/span>or<span>&nbsp;<\/span><strong>Shopping campaigns<\/strong><span>&nbsp;<\/span>radio button.<\/li>\n<\/ol>\n<\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Insights report <\/label><\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled=\"\" class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"review-quality-score\">\n<h2>Review quality score<\/h2>\n<div class=\"text-content\">\n<p><strong>Check the quality score of your ad. <\/strong>Ideally your quality score will be at least 7 or above.&nbsp;<\/p>\n<p>If your quality score is below 7 then you are wasting funds by driving irrelevant traffic. You should review the keywords being used and make sure they align with the ad copy and landing page you have created.<\/p>\n<p>To check your quality score in your Google ads account follow these simple steps:<\/p>\n<ol>\n<li>Sign in to your<span>&nbsp;<\/span><a href=\"http:\/\/ads.google.com\/\" rel=\"nofollow\">Google Ads account<\/a>.<\/li>\n<li>In the page menu on the left, click<span>&nbsp;<\/span><strong>Keywords.<\/strong>&nbsp;<\/li>\n<li>Hover over a keyword\u2019s status in the \u201cStatus\u201d column. You'll be able to see ratings for<span>&nbsp;<\/span><strong>expected clickthrough rate<\/strong>,<span>&nbsp;<\/span><strong>ad relevance<\/strong>, and l<strong>anding page experience<\/strong>.<\/li>\n<\/ol>\n<\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Quality score <\/label><br \/>\n<textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"\" class=\"form-control\"><\/textarea><\/div>\n<\/div>\n<\/section>\n<section id=\"check--optimize-budgets\">\n<h2>Check &amp; optimize budgets<\/h2>\n<div class=\"text-content\">\n<p><strong>Make sure that your budget has been appropriately&nbsp;distributed amongst ads and campaigns. <\/strong><\/p>\n<p>While reviewing your campaigns the first thing you will want to do is <strong>verify<\/strong> if your&nbsp;daily, weekly, and monthly allocated<strong> budget is being fully utilized<\/strong>.<\/p>\n<p>If you notice non-performing campaigns this is an opportunity to re-work the ad copy, targeting, and keywords. You can also stop those campaigns and focus on further optimizing well-performing campaigns. Be sure you have collected enough data to make an informed decision.&nbsp;&nbsp;<\/p>\n<\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/u6VD02agtYHhah64FyFFQQ.png\" alt=\"Check &amp; optimize budgets\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/u6VD02agtYHhah64FyFFQQ.png\"> <\/a><\/figure>\n<\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Was the campaign budget fully used? <\/label><br \/>\n<select disabled=\"\" class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select><\/div>\n<\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Budget modifications <\/label><br \/>\n<textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"\" class=\"form-control\"><\/textarea><\/div>\n<\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Budget notes <\/label><br \/>\n<textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"\" class=\"form-control\"><\/textarea><\/div>\n<\/div>\n<\/section>\n<section id=\"reportaction-items\">\n<h2>Report\/Action Items:<\/h2>\n<\/section>\n<section id=\"summarize-findings\">\n<h2>Summarize findings<\/h2>\n<div class=\"text-content\">\n<p>Be sure to <strong>summarize any insights<\/strong> that you gained during the monthly campaign review. This information can be later referenced when you speak with your client or supervisor. It is also good practice to have this information documented so that it can be reviewed in the future when analyzing changes in the account.&nbsp;<\/p>\n<\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Positives <\/label><br \/>\n<textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"\" class=\"form-control\"><\/textarea><\/div>\n<\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Negatives <\/label><br \/>\n<textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"\" class=\"form-control\"><\/textarea><\/div>\n<\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Insights <\/label><br \/>\n<textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"\" class=\"form-control\"><\/textarea><\/div>\n<\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Action items <\/label><br \/>\n<textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled=\"\" class=\"form-control\"><\/textarea><\/div>\n<\/div>\n<\/section>\n<section id=\"create-a-report-if-needed\">\n<h2>Create a report (if needed)<\/h2>\n<div class=\"text-content\">\n<p><strong><span>Decide if a report needs to be made.<\/span><\/strong><span>&nbsp;If you do need to put together a&nbsp;client facing report then it should, at a minimum, include the following:<\/span><\/p>\n<ul>\n<li><span>Positives<\/span><\/li>\n<li><span>Negatives<\/span><\/li>\n<li>Insights<\/li>\n<li><span>Action Items<\/span><\/li>\n<\/ul>\n<p>To help we have included some of the data you provided earlier:<\/p>\n<p class=\"style-info\"><span><strong>Action Items:&nbsp;{{form.Action_items_2}}&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<\/strong><\/span><\/p>\n<p class=\"style-info\"><span><strong>Budget Notes:&nbsp; &nbsp;{{form.Budget_notes_2}}&nbsp; &nbsp; &nbsp; <\/strong><\/span><\/p>\n<p class=\"style-info\"><span><strong>KPI's: {{form.KPI's}}&nbsp; &nbsp; <\/strong><\/span><\/p>\n<p class=\"style-info\"><span><strong>KPI Notes:&nbsp;{{form.KPI_notes}}<\/strong><\/span><\/p>\n<p class=\"style-info\"><span><strong>Insights: {{form.Insights}} &nbsp; &nbsp; &nbsp; <\/strong><\/span><\/p>\n<p class=\"style-info\"><span><strong>Landing Page Notes: {{form.Landing_page_notes}}&nbsp; &nbsp; &nbsp;<\/strong><\/span><\/p>\n<p class=\"style-info\"><span><strong>Quality Score: {{form.Quality_score}} &nbsp; &nbsp; &nbsp; <\/strong><\/span><\/p>\n<p class=\"style-info\"><span><strong>Modified Keywords: {{form.Positives}}&nbsp; &nbsp;<\/strong><\/span><\/p>\n<p class=\"style-info\"><span><strong>Positives: {{form.Modified_keywords}}&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<\/strong><\/span><\/p>\n<\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Was a monthly report created? <\/label><br \/>\n<select disabled=\"\" class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select><\/div>\n<\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Report <\/label><\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled=\"\" class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"send-report\">\n<h2>Send report<\/h2>\n<div class=\"text-content\">\n<p><span>After your report is complete you will want to email it or print it.&nbsp;<\/span><\/p>\n<p class=\"style-info\"><span><strong>PRO TIP: A great way to merge your data from Process Street with your report is through our integration with&nbsp;<a href=\"https:\/\/www.process.st\/help\/docs\/webmerge\/\" rel=\"nofollow noopener\" target=\"_blank\">WebMerge.<\/a>&nbsp;<\/strong><\/span><\/p>\n<p><span>To send the email you can&nbsp;use the&nbsp;<\/span><a href=\"https:\/\/www.process.st\/help\/docs\/using-email-widget\/\" rel=\"nofollow\"><span>email widget<\/span><\/a><span>&nbsp;below. All you need to do is customize the message and upload your file.&nbsp;<\/span><\/p>\n<p><span>Then just&nbsp;<\/span><strong><span>make sure everything looks okay and hit \"Send\".<\/span><\/strong><\/p>\n<\/div>\n<\/section>\n<section id=\"sources\">\n<h2>Sources:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/www.ppchero.com\/author\/bethany\/\" rel=\"nofollow noopener\" target=\"_blank\"><span>Bethany Bey<\/span><\/a><span>&nbsp;-&nbsp;<\/span><a href=\"https:\/\/www.ppchero.com\/ppc-task-checklist-for-account-success\/\" rel=\"nofollow noopener\" target=\"_blank\"><span>PPC Task Checklist for Account Success<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.wordstream.com\/elisa-gabbert-3557\" rel=\"nofollow noopener\" target=\"_blank\"><span>Elisa Gabbert<\/span><\/a><span>-&nbsp;<\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2012\/07\/10\/20-minute-ppc-work-week-checklist\" rel=\"nofollow noopener\" target=\"_blank\"><span>20 Minute PPC Checklist<\/span><\/a><\/li>\n<li><span><a href=\"https:\/\/unbounce.com\/author\/jacob-baadsgaard\/\" rel=\"nofollow noopener\" target=\"_blank\">Jacob Baadsgaard<\/a> - <a href=\"https:\/\/unbounce.com\/ppc\/ppc-metrics-that-actually-matter\/\" rel=\"nofollow noopener\" target=\"_blank\">These Are the PPC Metrics That Actually Matter<\/a><\/span><\/li>\n<li><a href=\"https:\/\/www.searchenginejournal.com\/author\/john-lee-clark\/\" rel=\"nofollow noopener\" target=\"_blank\"><span>John Clark<\/span><\/a><span>&nbsp;-&nbsp;<\/span><a href=\"https:\/\/www.searchenginejournal.com\/3-ppc-tasks-every-day\/244315\/\" rel=\"nofollow noopener\" target=\"_blank\"><span>3 Critical PPC Tasks<\/span><\/a><\/li>\n<li><span><a href=\"https:\/\/unbounce.com\/author\/oli-gardner\/\" rel=\"nofollow noopener\" target=\"_blank\">Oli Gardner<\/a> - <a href=\"https:\/\/unbounce.com\/landing-pages\/checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">A 50 Point Checklist For Creating the Ultimate Landing Page<\/a><\/span><\/li>\n<\/ul>\n<\/div>\n<\/section>\n<section id=\"related-checklists\">\n<h2>Related checklists:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/www.process.st\/marketing-process\" rel=\"nofollow\">Marketing Process Toolkit: 10 Checklists to Crush Your Competition<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/ppc-audit-checklist\/%20\" rel=\"nofollow\">PPC Audit Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/new-facebook-ads-creation-checklist\/%20\" rel=\"nofollow\">New Facebook Ads Creation Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/ppc-daily-campaign-review-checklist\/\" rel=\"nofollow\">PPC Daily Campaign Review Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/ppc-weekly-campaign-review-checklist\/\" rel=\"nofollow\">PPC Weekly Campaign Review Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/ppc-monthly-campaign-review-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">PPC Monthly Campaign Review Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/performance-marketing-ppc-keyword-competition-analysis-checklist\/%20\" rel=\"nofollow\">Performance Marketing (PPC) Keyword Competition Analysis Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/seo-checklist-the-keyword-research-process\/\" rel=\"nofollow\">SEO Checklist: The Keyword Research Process<\/a><\/li>\n<\/ul>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Introduction: Having a monthly PPC campaign checklist reduces wasted time trying to figure out or remember each step. 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