{"id":17799,"date":"2019-05-29T12:25:52","date_gmt":"2019-05-29T12:25:52","guid":{"rendered":"https:\/\/www.process.st\/templates\/reduce-churn\/"},"modified":"2024-03-15T13:58:44","modified_gmt":"2024-03-15T13:58:44","slug":"reduce-churn","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/reduce-churn\/","title":{"rendered":"Reduce Churn"},"content":{"rendered":"\n<section id=\"introduction\">\n <h2>Introduction:<\/h2>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/ce4daf2b-6cb9-4fae-81d0-0b4143f0b5b9\/iNpIyaLWbxOikMuCSeBGDg.png\" alt=\"Introduction:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/ce4daf2b-6cb9-4fae-81d0-0b4143f0b5b9\/iNpIyaLWbxOikMuCSeBGDg.png\"> <\/a><!-- No caption -->\n  <\/figure>\n <\/div>\n <div class=\"text-content\">\n  <p>Customer churn is the moment when a customer stops using a service. <strong>The higher<\/strong> the customer <strong>churn<\/strong> rate, <strong>the lower<\/strong> the chances of your business <strong>succeeding<\/strong>.<\/p>\n  <p><a href=\"http:\/\/hbswk.hbs.edu\/archive\/1590.html\" rel=\"nofollow noopener\" target=\"_blank\">Research by Bain &amp; Company<\/a> found that a mere 5% increase in customer retention increases overall profits by 25 to 95%. You have to <strong>avoid<\/strong> having your <strong>customers churn<\/strong> at all costs, so that customer retention rates can rise.<\/p>\n  <p>This <strong>checklist<\/strong> will <strong>help<\/strong> you analyze customer outreach, customer ticket engagement, and social media interaction. After that, you will reflect on the successes and downfalls of your processes to <strong>reduce&nbsp;churn<\/strong>.&nbsp;<\/p>\n <\/div>\n<\/section>\n<section id=\"understand-churn\">\n <h2>Understand churn:<\/h2>\n<\/section>\n<section id=\"remember-the-churn-formula\">\n <h2>Remember the churn formula<\/h2>\n <div class=\"text-content\">\n  <p><strong>Remind yourself of the churn formula by inputting a definition in the text field.<\/strong><\/p>\n  <p>Measuring churn can be done by using the churn formula. Adam Henshall, a content writer at Process Street, has written a&nbsp;<a href=\"https:\/\/www.process.st\/churn-rate\/\" rel=\"nofollow noopener\" target=\"_blank\">post thoroughly explaining churn, churn rate, and churn formulas<\/a>.&nbsp;<\/p>\n  <p>So that you <strong>remember<\/strong> what <strong>churn formula<\/strong> is, <strong>write<\/strong> a definition of <strong>it<\/strong>.<\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Churn formula <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/c3c144a2-d4e6-4e95-8d6d-0223f1ce5bcf\/pI_BaxYT2KpjZB69zdhMAQ.png\" alt=\"Remember the churn formula\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/c3c144a2-d4e6-4e95-8d6d-0223f1ce5bcf\/pI_BaxYT2KpjZB69zdhMAQ.png\"> <\/a><!-- No caption -->\n  <\/figure>\n <\/div>\n <div class=\"text-content\">\n  <p style=\"text-align: center;\">(<a href=\"https:\/\/blog.rjmetrics.com\/2014\/08\/20\/how-to-calculate-your-saas-churn-rate\/\" rel=\"nofollow noopener\" target=\"_blank\">Source<\/a>)<\/p>\n <\/div>\n<\/section>\n<section id=\"record-companys-current-churn-rate\">\n <h2>Record company's current churn rate<\/h2>\n <div class=\"text-content\">\n  <p><strong>Record the company's current churn rate by following the formula used in the previous step (3).<\/strong><\/p>\n  <p><strong>Figuring out<\/strong> your <strong>current churn rate<\/strong> will help you compare what's going well and what's not going well. When this checklist is launched again in the following months, the <strong>information<\/strong> can be <strong>used<\/strong> <strong>comparatively<\/strong>.<\/p>\n <\/div>\n <div class=\"text-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Current churn rate <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n <div class=\"date-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Today's date <\/label>\n   <div class=\"date-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button>\n   <\/div>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"define-churn-reduction-goals\">\n <h2>Define churn reduction goals<\/h2>\n <div class=\"text-content\">\n  <p><strong>Define the churn reduction goal you want to aim for by noting it in the form field below.<\/strong><\/p>\n  <p>Setting yourself a <strong>churn reduction goal<\/strong> will help to make that goal <strong>a reality<\/strong>. The churn reduction goal will change each time, depending on how much or how little you want to reduce churn by.<\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Churn reduction goal <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"customer-outreach\">\n <h2>Customer outreach:<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-info\">The tasks in this next section are directly related to marketing. <strong>Assign<\/strong> your marketing manager to <strong>tasks 7-12<\/strong>, so they can input the required information.<\/p>\n  <p class=\"style-warning\">To learn more about Process Street's useful assigning feature, <a href=\"https:\/\/www.process.st\/help\/docs\/task-assignments\/\" rel=\"nofollow noopener\" target=\"_blank\">read more by clicking this link to our Help site<\/a>.<\/p>\n <\/div>\n<\/section>\n<section id=\"review-welcome-email\">\n <h2>Review welcome email<\/h2>\n <div class=\"text-content\">\n  <p><strong>Review the welcome email by using the subtask checklist below.<\/strong><\/p>\n  <p>One of the first forms of contact your customers will see is your welcome email. Considering how important it is, reviewing it is essential.<\/p>\n  <p>The email should:<\/p>\n  <ul>\n   <li><strong>Not<\/strong> contain <strong>old<\/strong> information or dead links<\/li>\n   <li>The content <strong>should<\/strong> be <strong>relevant<\/strong> to the customer<\/li>\n   <li>The customer <strong>should<\/strong> feel that the email is <strong>personalized <\/strong>and not generic<\/li>\n   <li>The welcome email <strong>should increase engagement<\/strong> between customers and company.<\/li>\n  <\/ul>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Up-to-date\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Relevant\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Feels personalized\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Increases engagement\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/2d698d0d-9ff7-4dc9-a647-f7837d100e13\/sVD8KOujS1scSaWX2T1BZg.png\" alt=\"Review welcome email\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/2d698d0d-9ff7-4dc9-a647-f7837d100e13\/sVD8KOujS1scSaWX2T1BZg.png\"> <\/a><!-- No caption -->\n  <\/figure>\n <\/div>\n <div class=\"text-content\">\n  <p style=\"text-align: center;\">(<a href=\"https:\/\/www.pinterest.com\/pin\/508273507927905913\/\" rel=\"nofollow noopener\" target=\"_blank\">Source<\/a>)<\/p>\n <\/div>\n<\/section>\n<section id=\"analyze-followup-emails\">\n <h2>Analyze follow-up emails<\/h2>\n <div class=\"text-content\">\n  <p><strong>Analyze your follow-up emails to make sure they're&nbsp;updated, relevant, feel personalized to the user, and increases engagement.<\/strong><\/p>\n  <p>The emails sent after the initial welcome email are crucial for establishing customer engagement and retention. The<strong> same criteria<\/strong> you used to review the welcome email should be used to <strong>review the follow-up emails<\/strong>.<\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Up-to-date\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Relevant\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Feels personalized\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Increases engagement\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n<section id=\"consider-if-new-and-old-users-are-emailed-enough\">\n <h2>Consider if new and old users are emailed enough<\/h2>\n <div class=\"text-content\">\n  <p><strong>Consider if new and long-time users alike are being engaged enough via email.<\/strong><\/p>\n  <p><strong>A lack of communication<\/strong> between the company and the customer results in the customer <strong>forgetting<\/strong> <strong>about<\/strong> the <strong>company<\/strong>'s existence. Consider if the marketing team could do with upping the number of emails they send out to both new and long-time customers.<\/p>\n <\/div>\n <div class=\"select-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Are users being emailed enough? <\/label> <select disabled class=\"form-control\"> <option value=\"An option will be selected here\">An option will be selected here<\/option> <\/select>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Yes\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     No\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     New users are\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Old users are\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n<section id=\"look-at-survey-distribution-rate\">\n <h2>Look at survey distribution rate<\/h2>\n <div class=\"text-content\">\n  <p><strong>Look at the survey distribution rate to ensure they're pushed out regularly.<\/strong><\/p>\n  <p>A tremendous way of <strong>gathering information<\/strong>&nbsp;regarding your company&nbsp;<em>and&nbsp;<\/em>how customers feel toward the company is<strong> via feedback surveys<\/strong>. Considering their usefulness, they should be pushed out on a <strong>regular<\/strong> but not overwhelming <strong>basis<\/strong>.<\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> How regularly are surveys pushed? <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"input-recent-feedback-from-surveys\">\n <h2>Input recent feedback from surveys<\/h2>\n <div class=\"text-content\">\n  <p><strong>Input the main feedback points from user surveys into the form field underneath.<\/strong><\/p>\n  <p>By looking through an array of feedback surveys, there should be general points made by customers. For instance, maybe a group of people suggested improving the website's user experience. Find these <strong>main feedback points<\/strong> and<strong> list them<\/strong>. Listing them will provide useful information to reduce churn.<\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Main feedback points <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"review-overall-content-output\">\n <h2>Review overall content output<\/h2>\n <div class=\"text-content\">\n  <p><strong>Review the output of content like training sessions, webinars, and blog posts to make sure they're regularly scheduled.<\/strong><\/p>\n  <p>The <strong>content<\/strong> your team releases plays a pivotal role in engaging the customers, <strong>helping<\/strong> retention rates, and<strong> immobilizing churn<\/strong>. So by reviewing the content output schedule, you can see if they're being regularly released or not. Tick the subtasks off if that type of content <strong>is<\/strong> being <strong>released<\/strong> <strong>regularly<\/strong>.<\/p>\n  <p class=\"style-warning\">For tips on building a blog and writing blog posts, <a href=\"https:\/\/ducttapemarketing.com\/build-a-blog\/\" rel=\"nofollow noopener\" target=\"_blank\">check out this post by Process Street CEO Vinay Patankar for Duct Tape Marketing<\/a>.<\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Training sessions\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Webinars\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Video tutorials\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Demos\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      5\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Blog posts\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      6\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Knowledge base\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n<section id=\"ticket-engagement\">\n <h2>Ticket engagement:<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-info\">The tasks in the ticket engagement section are for the customer service manager. So that the tasks can be completed by them,<strong> assign<\/strong> them to<strong>&nbsp;tasks 14-19<\/strong>.<\/p>\n  <p class=\"style-warning\">For more information regarding the assigning feature, <a href=\"https:\/\/www.process.st\/help\/docs\/task-assignments\/\" rel=\"nofollow noopener\" target=\"_blank\">our Help site has an information guide<\/a>.<\/p>\n <\/div>\n<\/section>\n<section id=\"review-knowledge-base\">\n <h2>Review knowledge base<\/h2>\n <div class=\"text-content\">\n  <p><strong>Review the information and the articles in the knowledge base.<\/strong><\/p>\n  <p>A knowledge base or help site is the place where customers go to figure out issues themselves. If they <strong>can't use<\/strong> the <strong>help site<\/strong> or the information they're seeing doesn't sort out their problem, they're far <strong>likelier to churn<\/strong>.&nbsp;<\/p>\n  <p>By having an up-to-date and helpful knowledge base to refer to, your customers will be more satisfied.<\/p>\n <\/div>\n <div class=\"select-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Can the knowledge base be improved? <\/label> <select disabled class=\"form-control\"> <option value=\"An option will be selected here\">An option will be selected here<\/option> <\/select>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Yes\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     No\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/29933d09-929d-41d4-b37a-fc0cad568bf4\/gXzSNycm4AMoWRBbMYlIDg.png\" alt=\"Review knowledge base\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/29933d09-929d-41d4-b37a-fc0cad568bf4\/gXzSNycm4AMoWRBbMYlIDg.png\"> <\/a><!-- No caption -->\n  <\/figure>\n <\/div>\n <div class=\"text-content\">\n  <p style=\"text-align: center;\">(<a href=\"https:\/\/www.process.st\/help\/\" rel=\"nofollow noopener\" target=\"_blank\">Source<\/a>)<\/p>\n <\/div>\n<\/section>\n<section id=\"check-support-response-time\">\n <h2>Check support response time<\/h2>\n <div class=\"text-content\">\n  <p><strong>Check support response time in case customers aren't being responded to quickly enough.<\/strong><\/p>\n  <p>Customers don't like being ignored. Neither do like they having to wait hours upon hours for an answer to their question or issue. <strong>Reduce churn<\/strong> by checking that <strong>customers<\/strong> are being <strong>responded to quickly<\/strong>.<\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Average ticket response time <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"find-peak-ticket-times\">\n <h2>Find peak ticket times<\/h2>\n <div class=\"text-content\">\n  <p><strong>Find the peak ticket times for each day of the week by noting them below.<\/strong><\/p>\n  <p>Tickets flood in during certain hours according to the timezone(s) your team works in. Find these <strong>peak times<\/strong> for <strong>each day<\/strong> in the week and <strong>note them<\/strong> below.<\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Average peak times <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"ensure-cs-availability-during-peak-times\">\n <h2>Ensure CS availability during peak times<\/h2>\n <div class=\"text-content\">\n  <p><strong>Ensure enough customer support staff are available during peak times.<\/strong><\/p>\n  <p>Now that you've gotten to grips with peak ticket times, focus on ensuring that there are <strong>enough people<\/strong> working at those times to <strong>deal with<\/strong> the <strong>tickets<\/strong>. Having two customer support members working during peak times might not be enough if you're receiving a support ticket every two minutes.<\/p>\n <\/div>\n<\/section>\n<section id=\"guarantee-availability-during-offpeak-times\">\n <h2>Guarantee availability during off-peak times<\/h2>\n <div class=\"text-content\">\n  <p><strong>Guarantee off-peak times are covered by staff.<\/strong><\/p>\n  <p>The customer support team should be ready to tackle customer issues at all times. That being said, <strong>during off-peak times<\/strong>,<strong> not<\/strong> <strong>as many<\/strong> staff are <strong>needed.&nbsp;<\/strong>Look at the staff rota to guarantee off-peak times are covered too, but to a lesser degree.<\/p>\n <\/div>\n<\/section>\n<section id=\"consider-recruiting-new-cs-staff\">\n <h2>Consider recruiting new CS staff<\/h2>\n <div class=\"text-content\">\n  <p><strong>Consider recruiting new CS employees if there's a shortage of people.<\/strong><\/p>\n  <p>If it has become noticeable there's <strong>not enough staff<\/strong> to <strong>handle<\/strong> the number of <strong>tickets<\/strong> coming in, consider <strong>recruiting<\/strong> <strong>new<\/strong> <strong>employees<\/strong>. The customer support team already have their hands full - by not helping lighten their workload, not only can customers churn, but the support team can suffer from burnout.<\/p>\n <\/div>\n <div class=\"select-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Recruit new CS staff? <\/label> <select disabled class=\"form-control\"> <option value=\"An option will be selected here\">An option will be selected here<\/option> <\/select>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Yes\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     No\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Yes, but on a part-time basis\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/15df630e-7a3d-4e67-82ab-1a0aa787b072\/ouPbBoDs2XJyfbdVtm9OGA.jpeg\" alt=\"Consider recruiting new CS staff\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/15df630e-7a3d-4e67-82ab-1a0aa787b072\/ouPbBoDs2XJyfbdVtm9OGA.jpeg\"> <\/a><!-- No caption -->\n  <\/figure>\n <\/div>\n <div class=\"text-content\">\n  <p style=\"text-align: center;\">(<a href=\"https:\/\/unsplash.com\/photos\/WEDDt-u3q3o\" rel=\"nofollow noopener\" target=\"_blank\">Source<\/a>)<\/p>\n <\/div>\n<\/section>\n<section id=\"social-media-monitoring\">\n <h2>Social media monitoring:<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-info\">Depending on your company and company size, either the CS manager or marketing manager will cover this. <a href=\"https:\/\/www.process.st\/help\/docs\/task-assignments\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Assign<\/strong> the appropriate staff member<\/a> to <strong>tasks 21-25<\/strong> for completion.<\/p>\n <\/div>\n<\/section>\n<section id=\"look-at-online-mentions\">\n <h2>Look at online mentions<\/h2>\n <div class=\"text-content\">\n  <p><strong>Look at what the public is saying about your company online.<\/strong><\/p>\n  <p>Your company needs to <strong>sustain<\/strong> its <strong>reputation<\/strong>. By using applications such as Mention, companies can keep track of their<strong> online<\/strong> presence.<\/p>\n  <p>If there are overlapping comments or points being made by people - positive or negative - paste them in the box below to keep a record. What they're saying could be i<strong>nvaluable feedback<\/strong>.<\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Pasted mentions <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"respond-to-negative-reviews-immediately\">\n <h2>Respond to negative reviews immediately<\/h2>\n <div class=\"text-content\">\n  <p><strong>Respond to negative reviews before they play a factor in other customers churning.<\/strong><\/p>\n  <p><strong>Negative reviews<\/strong> have an astonishingly <strong>negative overall<\/strong> impact. The team at Dimensional Research has found that the majority of millennials in the study - 86% of them - <a href=\"https:\/\/d16cvnquvjw7pr.cloudfront.net\/resources\/whitepapers\/Zendesk_WP_Customer_Service_and_Business_Results.pdf\" rel=\"nofollow noopener\" target=\"_blank\">have their decisions influenced by negative reviews<\/a>.&nbsp;<\/p>\n  <p class=\"style-warning\">Diminish the impact a negative review has by launching our <a href=\"https:\/\/www.process.st\/checklist\/How-to-Respond-to-Negative-Reviews\" rel=\"nofollow noopener\" target=\"_blank\">How to Respond to Negative Reviews<\/a> checklist.<\/p>\n <\/div>\n<\/section>\n<section id=\"review-social-media-triage-flow\">\n <h2>Review social media triage flow<\/h2>\n <div class=\"text-content\">\n  <p><strong>Review the current social media triage to ensure the public is being interacted with enough.<\/strong><\/p>\n  <p>Using a visual social media triage chart is a great way of seeing the steps taken to respond (or not respond) to social media comments and mentions. However, a social media triage's flow might need changing to garner better results.<\/p>\n  <p>Look to see if the social media <strong>triage<\/strong> chart could be <strong>improved<\/strong> to<strong> reduce churn<\/strong>.<\/p>\n <\/div>\n <div class=\"select-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Is the triage working well currently? <\/label> <select disabled class=\"form-control\"> <option value=\"An option will be selected here\">An option will be selected here<\/option> <\/select>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Yes\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     No\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/17946709-eac6-4c7e-b5bf-247753993df0\/s1SWQVtoL_APHcDSbDdKhw.png\" alt=\"\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/17946709-eac6-4c7e-b5bf-247753993df0\/s1SWQVtoL_APHcDSbDdKhw.png\"> <\/a>\n   <figcaption><\/figcaption>\n  <\/figure>\n <\/div>\n <div class=\"text-content\">\n  <p style=\"text-align: center;\">(<a href=\"https:\/\/www.flickr.com\/photos\/7855449@N02\/5042953763\/\" rel=\"nofollow noopener\" target=\"_blank\">Source<\/a>)<\/p>\n <\/div>\n<\/section>\n<section id=\"edit-the-triage-flow\">\n <h2>Edit the triage flow<\/h2>\n <div class=\"text-content\">\n  <p><strong>Edit the current triage flow to have more customer interaction.<\/strong><\/p>\n  <p>In the text box below,<strong> write down<\/strong> the <strong>changes<\/strong> that could be made to <strong>help improve flow<\/strong> and <strong>reduce customer churn<\/strong> - i.e. responding to all comments and mentions, no matter if they're legitimate or not.<\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Changes to flow <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"analyze-incentive-promotion\">\n <h2>Analyze incentive promotion<\/h2>\n <div class=\"text-content\">\n  <p><strong>Analyze incentive promotions to make sure there are promotions are rolling out.<\/strong><\/p>\n  <p><strong>Incentives<\/strong> such as discount codes, free trials, trial extensions, and freebies such as eBooks will help the customer&nbsp;feel they're getting more for their time and\/or money. With this in mind and <strong>with<\/strong> <strong>regular promotion<\/strong>, it's a great way to help reduce churn.<\/p>\n <\/div>\n <div class=\"select-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Are incentives being rolled out? <\/label> <select disabled class=\"form-control\"> <option value=\"An option will be selected here\">An option will be selected here<\/option> <\/select>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Yes\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     No\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n<section id=\"moving-forward\">\n <h2>Moving forward:<\/h2>\n<\/section>\n<section id=\"note-successes\">\n <h2>Note successes<\/h2>\n <div class=\"text-content\">\n  <p><strong>Note the success your company has had in combatting&nbsp;churn over the last month.<\/strong><\/p>\n  <p>Now that the checklist has nearly been completed, you should have a good idea of what<strong> successes<\/strong> there has been.&nbsp;<\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Combatting churn successes <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"consider-changes-going-forward\">\n <h2>Consider changes going forward<\/h2>\n <div class=\"text-content\">\n  <p><strong>Consider what must be changed to reduce churn rate going forward.<\/strong><\/p>\n  <p>Unless you have a churn rate of zero, there are always ways to reduce customer churn. After completing the above tasks and seeing how certain processes and actions related to retention and churn can be improved, <strong>note<\/strong> the potential <strong>improvements down<\/strong>.<\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Changes to make <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"schedule-next-review\">\n <h2>Schedule next review<\/h2>\n <div class=\"text-content\">\n  <p><strong>Schedule the next checklist for the end of next month.<\/strong><\/p>\n  <p>This <strong>checklist<\/strong> is to be completed on a <strong>monthly basis<\/strong>, preferably at the end of each month. By running it multiple times over the year, you can accurately track and reduce churn.&nbsp;<\/p>\n  <p class=\"style-info\"><strong>Scheduling checklists<\/strong> is easy with Process Street. <a href=\"https:\/\/www.process.st\/help\/docs\/scheduled-checklists\/\" rel=\"nofollow noopener\" target=\"_blank\">Follow the steps mentioned in this easy-to-read post on our Help site<\/a>.<\/p>\n <\/div>\n <div class=\"date-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Next churn review date <\/label>\n   <div class=\"date-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button>\n   <\/div>\n  <\/div>\n <\/div>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/04ec07aa-bbdb-4d60-8c12-61b8ad513006\/n_F0y8EZH25Ji-d_JRVDpw.jpg\" alt=\"This is an example of where to find the 'schedule checklist' button, lifted from our Help site.\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/04ec07aa-bbdb-4d60-8c12-61b8ad513006\/n_F0y8EZH25Ji-d_JRVDpw.jpg\"> <\/a>\n   <figcaption>\n    This is an example of where to find the 'schedule checklist' button, lifted from our Help site.\n   <\/figcaption>\n  <\/figure>\n <\/div>\n<\/section>\n<section id=\"sources\">\n <h2>Sources:<\/h2>\n <div class=\"text-content\">\n  <ul>\n   <li><span><a href=\"https:\/\/www.linkedin.com\/in\/fredreichheld\" rel=\"nofollow noopener\" target=\"_blank\">Frederick F. Reichheld<\/a>&nbsp;&amp;&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/phil-schefter-a9778a5\" rel=\"nofollow noopener\" target=\"_blank\">Phil Schefter -<\/a>&nbsp;<\/span><a href=\"http:\/\/hbswk.hbs.edu\/archive\/1590.html\" rel=\"nofollow noopener\" target=\"_blank\">The Economics of E-Loyalty<\/a>&nbsp;<\/li>\n   <li><span><a href=\"https:\/\/www.nextiva.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Nextiva - <\/a><a href=\"https:\/\/www.nextiva.com\/blog\/customer-service-statistics.html\" rel=\"nofollow noopener\" target=\"_blank\">100 Essential Customer Service Statistics and Trends for 2019<\/a><\/span><\/li>\n   <li><span><a href=\"https:\/\/twitter.com\/vinayp10\" rel=\"nofollow noopener\" target=\"_blank\">Vinay Patankar -<\/a> <a href=\"https:\/\/ducttapemarketing.com\/build-a-blog\/\" rel=\"nofollow noopener\" target=\"_blank\">How to Build a Blog with 100,000+ Monthly Page Views<\/a><\/span><\/li>\n   <li><a href=\"https:\/\/www.profitwell.com\/blog\/author\/andrew-tate\" rel=\"nofollow noopener\" target=\"_blank\"><span>Andrew Tate -&nbsp;<\/span><\/a><span><a href=\"https:\/\/www.profitwell.com\/blog\/the-complete-saas-guide-to-calculating-churn-rate-and-keeping-it-simple\" rel=\"nofollow noopener\" target=\"_blank\">How To Calculate Customer Churn Rate (+ The Best SaaS Churn Formula)<\/a><\/span><\/li>\n   <li><span><a href=\"https:\/\/www.profitwell.com\/blog\/author\/andrew-tate\" rel=\"nofollow noopener\" target=\"_blank\">Andrew Tate -&nbsp;<\/a><\/span><span><a href=\"https:\/\/www.profitwell.com\/blog\/how-to-reduce-churn-by-building-a-bulletproof-retention-process\" rel=\"nofollow noopener\" target=\"_blank\">How To Reduce Churn By Building A Bulletproof Retention Process<\/a><\/span><\/li>\n   <li><span><a href=\"https:\/\/dimensionalresearch.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Dimensional Research -<\/a> <a href=\"https:\/\/d16cvnquvjw7pr.cloudfront.net\/resources\/whitepapers\/Zendesk_WP_Customer_Service_and_Business_Results.pdf\" rel=\"nofollow noopener\" target=\"_blank\">Customer Service And Business Results: A Survey Of Customer Service From Mid-Size Companies<\/a><\/span><\/li>\n   <li><a href=\"https:\/\/www.linkedin.com\/in\/jowyang\" rel=\"nofollow noopener\" target=\"_blank\"><span>Jeremiah Owyang -&nbsp;<\/span><\/a><span><a href=\"http:\/\/www.web-strategist.com\/blog\/2012\/08\/29\/breakdown-social-media-workflow-process-triage\/\" rel=\"nofollow noopener\" target=\"_blank\">Breakdown: Social Media Workflow, Process, Triage<\/a><\/span><\/li>\n   <li><a href=\"https:\/\/www.linkedin.com\/in\/darmano\" rel=\"nofollow noopener\" target=\"_blank\"><span>David Armano -&nbsp;<\/span><\/a><span><a href=\"https:\/\/www.flickr.com\/photos\/7855449@N02\/5042953763\/\" rel=\"nofollow noopener\" target=\"_blank\">Community Management Scenario Map<\/a><\/span><\/li>\n   <li><a href=\"https:\/\/www.linkedin.com\/in\/chrissyme\" rel=\"nofollow noopener\" target=\"_blank\"><span>Chris Syme -&nbsp;<\/span><\/a><span><a href=\"https:\/\/www.socialmediatoday.com\/content\/3-reasons-why-you-need-social-media-response-triage\" rel=\"nofollow noopener\" target=\"_blank\">3 Reasons Why You Need a Social Media Response Triage<\/a><\/span><\/li>\n   <li><a href=\"https:\/\/twitter.com\/CarlyStec\" rel=\"nofollow noopener\" target=\"_blank\"><span>Carly Stec -&nbsp;<\/span><\/a><span><a href=\"https:\/\/blog.hubspot.com\/service\/how-to-reduce-customer-churn\" rel=\"nofollow noopener\" target=\"_blank\">How to Reduce Customer Churn: 7 Helpful Tips to Try<\/a><\/span><\/li>\n   <li><a href=\"https:\/\/lt.linkedin.com\/in\/zarema-plaksij-b8923563\" rel=\"nofollow noopener\" target=\"_blank\"><span>Zarema Plaksij -&nbsp;<\/span><\/a><span><a href=\"https:\/\/www.superoffice.com\/blog\/reduce-customer-churn\/\" rel=\"nofollow noopener\" target=\"_blank\">Customer Churn: 12 Ways to Stop Churn Immediately<\/a><\/span><\/li>\n   <li><a href=\"https:\/\/www.process.st\/author\/adamh\/\" rel=\"nofollow noopener\" target=\"_blank\"><span>Adam Henshall -&nbsp;<\/span><\/a><span><a href=\"https:\/\/www.process.st\/churn-rate\/\" rel=\"nofollow noopener\" target=\"_blank\">What is Churn Rate? How to Calculate Customer Churn (Definition + Meaning)<\/a><\/span><span><\/span><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n<section id=\"related-checklists\">\n <h2>Related checklists:<\/h2>\n <div class=\"text-content\">\n  <ul>\n   <li><span><a href=\"https:\/\/www.process.st\/checklist\/records-disposal-checklist\/\" rel=\"nofollow\">Records Disposal Checklist<\/a><\/span><\/li>\n   <li><span><a href=\"https:\/\/www.process.st\/checklist\/employee-discipline-checklist\/\" rel=\"nofollow\">Employee Discipline Checklist<\/a><\/span><\/li>\n   <li><span><a href=\"https:\/\/www.process.st\/checklist\/budget-preparation-checklist\/\" rel=\"nofollow\">Budget Preparation Checklist<\/a><\/span><\/li>\n   <li><span><a href=\"https:\/\/www.process.st\/checklist\/sales-training-process\/\" rel=\"nofollow\">Sales training process checklist<\/a><\/span><\/li>\n   <li><span><a href=\"https:\/\/www.process.st\/checklist\/weekly-sales-prospecting-checklist\/\" rel=\"nofollow\">Weekly sales prospecting checklist<\/a><\/span><\/li>\n   <li><span><a href=\"https:\/\/www.process.st\/checklist\/cold-calling-checklist\/\" rel=\"nofollow\">Cold calling checklist<\/a><\/span><\/li>\n   <li><span><a href=\"https:\/\/www.process.st\/checklist\/bant-sales-qualification-call-process\/\" rel=\"nofollow\">BANT sales qualification call process<\/a><\/span><\/li>\n   <li><span><a href=\"https:\/\/www.process.st\/checklist\/sales-presentation-template\/\" rel=\"nofollow\">Sales presentation template<\/a><\/span><\/li>\n   <li><span><a href=\"https:\/\/www.process.st\/checklist\/sales-pitch-planning-checklist\/\" rel=\"nofollow\">Sales pitch planning checklist<\/a><\/span><\/li>\n   <li><span><a href=\"https:\/\/www.process.st\/checklist\/closing-the-sale-checklist\/\" rel=\"nofollow\">Closing the sale checklist<\/a><\/span><\/li>\n   <li><span><a href=\"https:\/\/www.process.st\/checklist\/order-processing-checklist\/\" rel=\"nofollow\">Order processing checklist<\/a><\/span><\/li>\n   <li><span><a href=\"https:\/\/www.process.st\/checklist\/monthly-sales-report\/\" rel=\"nofollow\">Monthly sales report<\/a><\/span><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/investor-pitch\/\" rel=\"nofollow noopener\" target=\"_blank\">Investor pitch checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/customer-feedback\/\" rel=\"nofollow noopener\" target=\"_blank\">Customer feedback process<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/standup-meeting-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Standup meeting checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/ab-testing\/\" rel=\"nofollow noopener\" target=\"_blank\">AB testing process<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/blog-pre-publish-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Blog pre publish checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/content-promotion-checklist-5\/\" rel=\"nofollow noopener\" target=\"_blank\">Content promotion checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/visual-content-publishing-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Visual content publishing checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/podcast-publishing-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Podcast publishing checklist<\/a><\/li>\n   <li><span><a href=\"https:\/\/www.process.st\/checklist\/daily-customer-service-duties\/\" rel=\"nofollow noopener\" target=\"_blank\"><span>Daily Customer Service Duties<\/span><\/a><\/span><\/li>\n   <li><span><a href=\"https:\/\/www.process.st\/checklist\/customer-service-performance-review\/\" rel=\"nofollow noopener\" target=\"_blank\"><span>Customer Service Performance Review<\/span><\/a><\/span><\/li>\n   <li><span><a href=\"https:\/\/www.process.st\/checklist\/employee-performance-review-2\/\" rel=\"nofollow noopener\" target=\"_blank\"><span>Employee Performance Review<\/span><\/a><\/span><\/li>\n   <li><span><a href=\"https:\/\/www.process.st\/checklist\/customer-service-training\/\" rel=\"nofollow noopener\" target=\"_blank\"><span>Customer Service Training<\/span><\/a><\/span><\/li>\n   <li><span><a href=\"https:\/\/www.process.st\/checklist\/records-management-training\/\" rel=\"nofollow noopener\" target=\"_blank\"><span>Records Management Training<\/span><\/a><\/span><\/li>\n   <li><span><a href=\"https:\/\/www.process.st\/checklist\/how-to-respond-to-negative-reviews\/\" rel=\"nofollow noopener\" target=\"_blank\"><span>How to Respond to Negative Reviews<\/span><\/a><\/span><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/customer-journey-map-template\/\/\" rel=\"nofollow noopener\" target=\"_blank\">Customer Journey Map Template<\/a><span><span><\/span><\/span><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Introduction: Customer churn is the moment when a customer stops using a service. The higher the customer churn rate, the lower the chances of your business succeeding. Research by Bain &amp; Company found that a mere 5% increase in customer retention increases overall profits by 25 to 95%. You have to avoid having your customers [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17800,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"\ud83d\udcc9","cover_icon_url":"","tasks_count":"31","template_description":"Run this checklist to track and reduce churn by bolstering your customer support and marketing processes. This checklist should be started and completed at the end of every month.","template_id":"hMStu1E5LO-LHGAaAyxEdQ","task_0":"Introduction:","task_slug_0":"introduction","task_1":"Understand churn:","task_slug_1":"understand-churn","task_2":"Remember the churn formula","task_slug_2":"remember-the-churn-formula","task_3":"Record company's current churn rate","task_slug_3":"record-companys-current-churn-rate","task_4":"Define churn reduction goals","task_slug_4":"define-churn-reduction-goals","task_5":"Customer outreach:","task_slug_5":"customer-outreach","task_6":"Review welcome email","task_slug_6":"review-welcome-email","task_7":"Analyze follow-up emails","task_slug_7":"analyze-followup-emails","task_8":"Consider if new and old users are emailed enough","task_slug_8":"consider-if-new-and-old-users-are-emailed-enough","task_9":"Look at survey distribution rate","task_slug_9":"look-at-survey-distribution-rate","task_10":"Input recent feedback from surveys","task_slug_10":"input-recent-feedback-from-surveys","task_11":"Review overall content output","task_slug_11":"review-overall-content-output","task_12":"Ticket engagement:","task_slug_12":"ticket-engagement","task_13":"Review knowledge base","task_slug_13":"review-knowledge-base","task_14":"Check support response time","task_slug_14":"check-support-response-time","task_15":"Find peak ticket times","task_slug_15":"find-peak-ticket-times","task_16":"Ensure CS availability during peak times","task_slug_16":"ensure-cs-availability-during-peak-times","task_17":"Guarantee availability during off-peak times","task_slug_17":"guarantee-availability-during-offpeak-times","task_18":"Consider recruiting new CS staff","task_slug_18":"consider-recruiting-new-cs-staff","task_19":"Social media monitoring:","task_slug_19":"social-media-monitoring","task_20":"Look at online mentions","task_slug_20":"look-at-online-mentions","task_21":"Respond to negative reviews immediately","task_slug_21":"respond-to-negative-reviews-immediately","task_22":"Review social media triage flow","task_slug_22":"review-social-media-triage-flow","task_23":"Edit the triage flow","task_slug_23":"edit-the-triage-flow","task_24":"Analyze incentive promotion","task_slug_24":"analyze-incentive-promotion","task_25":"Moving forward:","task_slug_25":"moving-forward","task_26":"Note successes","task_slug_26":"note-successes","task_27":"Consider changes going forward","task_slug_27":"consider-changes-going-forward","task_28":"Schedule next review","task_slug_28":"schedule-next-review","task_29":"Sources:","task_slug_29":"sources","task_30":"Related checklists:","task_slug_30":"related-checklists","task_31":"","task_slug_31":"","task_32":"","task_slug_32":"","task_33":"","task_slug_33":"","task_34":"","task_slug_34":"","task_35":"","task_slug_35":"","task_36":"","task_slug_36":"","task_37":"","task_slug_37":"","task_38":"","task_slug_38":"","task_39":"","task_slug_39":"","task_40":"","task_slug_40":"","task_41":"","task_slug_41":"","task_42":"","task_slug_42":"","task_43":"","task_slug_43":"","task_44":"","task_slug_44":"","task_45":"","task_slug_45":"","task_46":"","task_slug_46":"","task_47":"","task_slug_47":"","task_48":"","task_slug_48":"","task_49":"","task_slug_49":"","task_50":"","task_slug_50":"","task_51":"","task_slug_51":"","task_52":"","task_slug_52":"","task_53":"","task_slug_53":"","task_54":"","task_slug_54":"","task_55":"","task_slug_55":"","task_56":"","task_slug_56":"","task_57":"","task_slug_57":"","task_58":"","task_slug_58":"","task_59":"","task_slug_59":"","task_60":"","task_slug_60":"","task_61":"","task_slug_61":"","task_62":"","task_slug_62":"","task_63":"","task_slug_63":"","task_64":"","task_slug_64":"","task_65":"","task_slug_65":"","task_66":"","task_slug_66":"","task_67":"","task_slug_67":"","task_68":"","task_slug_68":"","task_69":"","task_slug_69":"","task_70":"","task_slug_70":"","task_71":"","task_slug_71":"","task_72":"","task_slug_72":"","task_73":"","task_slug_73":"","task_74":"","task_slug_74":"","task_75":"","task_slug_75":"","task_76":"","task_slug_76":"","task_77":"","task_slug_77":"","task_78":"","task_slug_78":"","task_79":"","task_slug_79":"","task_80":"","task_slug_80":"","task_81":"","task_slug_81":"","task_82":"","task_slug_82":"","task_83":"","task_slug_83":"","task_84":"","task_slug_84":"","task_85":"","task_slug_85":"","task_86":"","task_slug_86":"","task_87":"","task_slug_87":"","task_88":"","task_slug_88":"","task_89":"","task_slug_89":"","task_90":"","task_slug_90":"","task_91":"","task_slug_91":"","task_92":"","task_slug_92":"","task_93":"","task_slug_93":"","task_94":"","task_slug_94":"","task_95":"","task_slug_95":"","task_96":"","task_slug_96":"","task_97":"","task_slug_97":"","task_98":"","task_slug_98":"","task_99":"","task_slug_99":"","footnotes":""},"categories":[33],"tags":[],"class_list":["post-17799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-support"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/posts\/17799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/comments?post=17799"}],"version-history":[{"count":0,"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/posts\/17799\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/media\/17800"}],"wp:attachment":[{"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/media?parent=17799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/categories?post=17799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.process.st\/templates\/wp-json\/wp\/v2\/tags?post=17799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}