{"id":18509,"date":"2019-07-22T16:52:25","date_gmt":"2019-07-22T16:52:25","guid":{"rendered":"https:\/\/www.process.st\/templates\/newsletter-template-process\/"},"modified":"2024-02-28T23:23:35","modified_gmt":"2024-02-28T23:23:35","slug":"newsletter-template-process","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/newsletter-template-process\/","title":{"rendered":"Newsletter Template Process"},"content":{"rendered":"<section id=\"introduction\">\n<h2>Introduction:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/pnqSdEV1wXcOd5Km44BBpQ.png\" alt=\"Introduction:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/pnqSdEV1wXcOd5Km44BBpQ.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><strong>This Newsletter Template Process acts as a guide for you to create an engaging and actionable newsletter that you can send via email to your subscribers. The Newsletter Template Process is designed so you can focus and deliver your newsletter's aim effectively.<br \/><\/strong><\/p>\n<p>Newsletter creation is a <a href=\"https:\/\/www.process.st\/marketing-processes\/\" rel=\"nofollow noopener\" target=\"_blank\">marketing process<\/a> that keeps customers and prospects up to date with your company's developments.<\/p>\n<p><a href=\"https:\/\/smallbusiness.chron.com\/function-newsletter-69261.html\" rel=\"nofollow noopener\" target=\"_blank\">Content such as<\/a>:<\/p>\n<ul>\n<li>Promotions<\/li>\n<li>Information regarding the industry or your product\/service<\/li>\n<li>Your companies participation in conferences and exhibitions<\/li>\n<li>Information regarding new products<\/li>\n<\/ul>\n<p>can be communicated using a newsletter.<\/p>\n<p>Considering&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/750858\/us-consumers-preferences-brand-contact\/\" rel=\"nofollow noopener\" target=\"_blank\"> 61%<\/a> of consumers are shown to prefer contact via email, it makes sense to utilize email as a platform to send your business newsletters electronically.<\/p>\n<p>But why invest time and effort to create a newsletter?<\/p>\n<p><strong>Newsletters are vital to <a href=\"https:\/\/www.nngroup.com\/reports\/email-newsletter-design\/\" rel=\"nofollow noopener\" target=\"_blank\">building strong relationships<\/a> with your customers. In addition to this, newsletters help <a href=\"https:\/\/www.americanexpress.com\/en-us\/business\/trends-and-insights\/articles\/5-reasons-why-you-need-an-email-newsletter\/\" rel=\"nofollow noopener\" target=\"_blank\">drive sales<\/a>,<a href=\"https:\/\/www.salesforce.com\/blog\/\" rel=\"nofollow noopener\" target=\"_blank\"> boost your social media following<\/a> and <a href=\"https:\/\/www.salesforce.com\/blog\/\" rel=\"nofollow noopener\" target=\"_blank\">increase traffic<\/a> to your website.<\/strong><\/p>\n<p>To achieve such benefits, your email newsletter must be done correctly.<\/p>\n<p>A lot of newsletters can be described as being as dull as dirty dishwater. This is where this Newsletter Template Process steps in.<\/p>\n<p><strong>This Newsletter Template Process emphasizes the importance of the <a href=\"https:\/\/www.process.st\/why-processes-are-important\/\" rel=\"nofollow noopener\" target=\"_blank\"><em>process<\/em><\/a> to create an effective email newsletter.<br \/><\/strong><\/p>\n<p>As you work through this Newsletter Template Process, you will be presented with form fields, such as long text form fields and multiple-choice questions. You will be required to <strong>populate each form field with your own specific data<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.process.st\/\" rel=\"nofollow noopener\" target=\"_blank\">Process Street<\/a> provides more information on how to use each form field in the 'Enter Checklist Details' task.&nbsp;<\/p>\n<p>As a manager, you will work through the pre-planning stage of this template, defining the newsletter's aim. You can then assign tasks associated with newsletter creation to the relevant team member using <a href=\"https:\/\/www.process.st\/help\/role-assignments\/\" rel=\"nofollow noopener\" target=\"_blank\">Process Street's role assignment feature<\/a>.<\/p>\n<p>Other features you will be presented with in this process include:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/stop-tasks\/\" rel=\"nofollow noopener\" target=\"_blank\">Stop tasks<\/a>&nbsp;that ensure task order.<\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/conditional-logic\/\" rel=\"nofollow noopener\" target=\"_blank\">Conditional logic<\/a> to create a dynamic template which caters to your specific needs.<\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/dynamic-due-dates\/\" rel=\"nofollow noopener\" target=\"_blank\">Dynamic due date<\/a> feature to adjust a task's due date.<\/li>\n<\/ul>\n<p><strong><\/strong><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"record-checklist-details\">\n<h2>Record checklist details<\/h2>\n<div class=\"text-content\">\n<p>In this Newsletter Template Process, you will be presented with the following form fields, which you are required to populate with your own specific data. More information is provided for each form field via linkage to our help pages:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/how-subtask-work\/\" rel=\"nofollow noopener\" target=\"_blank\">Subtasks&nbsp;<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Dropdown<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Short text<\/a>&nbsp;<\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Date<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/using-email-widget\/\" rel=\"nofollow noopener\" target=\"_blank\">Email widget&nbsp;<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Entering email address&nbsp;<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Website<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Multiple choice<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Long text<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/file-widget\/\" rel=\"nofollow noopener\" target=\"_blank\">File upload<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Website<\/a><\/li>\n<\/ul>\n<p>To begin the Newsletter Template Process, enter the required details into the form fields below.<\/p>\n<p>This is a&nbsp;<strong>stop task<\/strong>, which means you cannot progress in this Newsletter Template Process until the required form fields are complete.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Full name <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Business name <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>The beginning tasks of this Newsletter Template Process are to be completed by the relevant manager. <strong>The manager needs to be assigned using Process Street's role assignment feature.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Manager: Full name <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><strong>The creation of the newsletter needs to be<\/strong> <strong>assigned to the relevant employee<\/strong>. Again, use Process Street's role assignment feature to assign these tasks.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Employee: Full name <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>You can <strong>set a due date for the completion of this newsletter<\/strong> using Process Street's dynamic due date feature below.<\/p>\n<p>The final stage of this Newsletter Template Process will be due 24 hours before this date, and the relevant employee will be notified at this point in time.<\/p>\n<\/p><\/div>\n<div class=\"date-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> The date for newsletter completion <\/label> <\/p>\n<div class=\"date-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"inform-your-subscribers\">\n<h2>Inform your subscribers:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/ihUxebhpPtPV9nJw3BROBg.png\" alt=\"Inform your subscribers:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/ihUxebhpPtPV9nJw3BROBg.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"assess-your-subscriber-landing-page\">\n<h2>Assess your subscriber landing page<\/h2>\n<div class=\"text-content\">\n<p><strong>The first step<\/strong> of this Newsletter Template Process is to make sure that your subscriber landing page<strong> informs your subscribers properly<\/strong> in regards to your newsletters.<\/p>\n<p>Have a look at your subscriber landing page and examine this page. <strong>Check off each task in the subtask form field below.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Newsletter focus and potential content are communicated.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      The frequency in which newsletters will be sent is communicated.\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"preplanning-stage\">\n<h2>Pre-planning stage:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/m1gh9ebRUCEp1kyuTH5L1Q.jpg\" alt=\"Pre-planning stage:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/m1gh9ebRUCEp1kyuTH5L1Q.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"define-the-purpose-and-the-aim-of-your-newsletter\">\n<h2>Define the purpose and the aim of your newsletter<\/h2>\n<div class=\"text-content\">\n<p>Before you start creating your email newsletter, you must <strong>define the purpose of your newsletters and the newsletter's aims to assess these against your business goals.<\/strong><\/p>\n<p><strong>Use our long text form field <\/strong>to summarize the purpose of your newsletter. You can then use the <strong>multiple-choice form fields<\/strong> provided to select your newsletter aim and business goal.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Define the purpose of your newsletter. <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"multi-choice-content form-field-content\">\n<div class=\"form-group\">\n   <label> Define your newsletter aim. <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"\">Multiple options can be selected from this list<\/option><\/select>\n  <\/div>\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Raise brand awareness\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Leverage existing content\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Include different types of content\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Increase site traffic\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Increase sales\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Develop stronger customer relationships\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       7\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Other\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> If 'other' please state. <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"multi-choice-content form-field-content\">\n<div class=\"form-group\">\n   <label> Define your business goals <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"\">Multiple options can be selected from this list<\/option><\/select>\n  <\/div>\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Increase the number of leads\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Obtain better quality leads\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Close more deals\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Retain more customers\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Other\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> If other please state. <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\">When defining the purpose of your newsletter, you should consider <strong>what the newsletter is for<\/strong>. Newsletters are often used to communicate announcements about products, services, industry or general company information. Newsletters need to include a mix of content, such as event reminders, surveys, educational information about your product\/service, and industry promotions and other offers.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"review-your-newsletter-aim-against-your-business-goals\">\n<h2>Review your newsletter aim against your business goals<\/h2>\n<div class=\"text-content\">\n<p>You can <strong>review the aim of your newsletter<\/strong> against your business goals to see whether or not the two support each other.<\/p>\n<p>You are presented with our <strong>dropdown form field<\/strong>. Selecting 'yes' or 'no' in this form field will activate Process Street's conditional logic feature, and determine which stage in this process you are directed to.<\/p>\n<p>This is a <strong>stop task<\/strong>, you cannot progress in this Newsletter Template Process until this task is complete.<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<h4 style=\"text-align: center;\"><strong>The aim of your newsletter<\/strong><\/h4>\n<p class=\"style-warning\" style=\"text-align: center;\">{{form.Define_your_newsletter_aim.}}<\/p>\n<h4 style=\"text-align: center;\"><strong>You business goal<\/strong><\/h4>\n<p class=\"style-warning\" style=\"text-align: center;\">{{form.Define_your_business_goals}}<\/p>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Do your business goals align with what your newsletter can accomplish? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"create-an-email-campaign\">\n<h2>Create an email campaign<\/h2>\n<div class=\"text-content\">\n<p>If the aim of your newsletter does not align with your business goals then you are better off creating an email campaign that is specific to such a goal.<\/p>\n<p>In this, Process Street has your back. Check out Process Street's email campaign processes below.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.process.st\/templates\/email-onboarding-sequence\/\" rel=\"nofollow\">Email Onboarding Sequence Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/evangelist-sequence\/\" rel=\"nofollow\">Evangelist Sequence Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/lead-nurturing\/\" rel=\"nofollow\">Lead Nurturing Email Sequence Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/purchase-reminder-email\/\" rel=\"nofollow\">Purchase Reminder Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/re-engagement-sequence\/\" rel=\"nofollow\">Re-engagement Sequence Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/sales-email-sequence-process\/\" rel=\"nofollow\">Sales Email Sequence Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/training-sequence\/\" rel=\"nofollow\">Training Sequence Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/transactional-sequence\/\" rel=\"nofollow\">Transactional Sequence Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/upsell-sequence\/\" rel=\"nofollow\">Upsell Sequence Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/welcome-email-marketing-sequence-new-customer\/\" rel=\"nofollow\">Welcome Email Marketing Sequence, New Customer Process<\/a><\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"set-up-your-newsletter-creation-task\">\n<h2>Set up your newsletter creation task<\/h2>\n<div class=\"text-content\">\n<p>The aim of your newsletter is in alignment with your business goals. You can therefore <strong>begin to create your newsletter<\/strong>.<\/p>\n<p>As mentioned in the 'Record Checklist Details' task, you can assign the newsletter creation tasks to the relevant employee.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Newsletter identity (for your records) <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>You can use our dropdown form field to email the relevant employee that the <strong>newsletter is ready for them to start.<\/strong><\/p>\n<p>This is a <strong>conditional logic step.<\/strong> Selecting 'Yes' or 'No' will direct you to the relevant stage in this Newsletter Template Process.<\/p>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Do you wish the email the relevant employee? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"email-employee\">\n<h2>Email Employee<\/h2>\n<div class=\"text-content\">\n<p>You are presented with our <strong>email widget<\/strong>. Using this widget, you can email the relevant employee to notify them that the newsletter production task is ready to start.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"educate-your-readers\">\n<h2>Educate your readers<\/h2>\n<div class=\"text-content\">\n<p>Your newsletter is<strong> providing information to your reader<\/strong>. For example, educating the subscriber about your product\/service or the industry.<\/p>\n<p>A small proportion of your newsletter should be dedicated to providing promotional content. You must make sure you also plan what promotional content to include.<\/p>\n<p>You are presented with our <strong>subtask checklist<\/strong>. Tick off the task once it has been completed.<\/p>\n<p>You are also provided with our <strong>file upload form field<\/strong>. You can upload this plan to this checklist for your records. Alternatively, you can use our <strong>website form field<\/strong>, and copy and paste the URL for online documents detailing this plan.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Plan what educational topics will be covered in your newsletter.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Plan what promotional topic will be covered in your newsletter.\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Upload your newsletter content plan <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Content is timely\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Content is relevant\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p class=\"style-danger\">Make sure your newsletter content is <strong>90% educational and 10% promotional<\/strong> so as to not put off your subscribers.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"segment-your-list\">\n<h2>Segment your list<\/h2>\n<div class=\"text-content\">\n<p class=\"style-blockquote\">''Build something 100 people love, not something 1 million people kind of like'' - <a href=\"https:\/\/twitter.com\/bchesky?lang=en\" rel=\"nofollow noopener\" target=\"_blank\">Brian Chesky<\/a>, co-founder of Airbnb<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Segmenting your email subscriber list is a great way to ensure the emails you send are personal and thus targeted. As the quote states above, it is best to create personalized newsletters that your segmented subscriber lists love.<\/p>\n<p>You can enter your email subscriber list in the <strong>short text form field<\/strong> provided.<\/p>\n<p>Alternatively, you can upload this segmented list or provide the URL link to online documents using our<strong> file upload and website form fields respectively<\/strong>.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Segmented list <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Upload segmented list <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\">When you are creating an email subject line, you should know who you are writing to. This allows you to <strong>personalize each message<\/strong> and ensures your newsletters are not generic.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"gather-your-content\">\n<h2>Gather your content:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/o-I2RNI0sZLlYbHgFzBBzg.jpg\" alt=\"Gather your content:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/o-I2RNI0sZLlYbHgFzBBzg.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"gather-information\">\n<h2>Gather information<\/h2>\n<div class=\"text-content\">\n<p>Once you have planned the topics of focus for your newsletter, you need to <strong>gather information<\/strong> to provide content for each of these topics.<\/p>\n<p><strong>Check off the subtasks<\/strong> below as you do this.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Gather information for your educational content.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Gather information for your promotional content.\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"create-a-plan\">\n<h2>Create a plan<\/h2>\n<div class=\"text-content\">\n<p>Once you have gathered all the required information for your newsletter, the next stage would be to <strong>complete a newsletter plan in terms of content. <\/strong><\/p>\n<p>The <strong>drop-down menu<\/strong> utilizes our <strong>conditional logic feature<\/strong>. Selecting 'yes' or 'no' from this form field will direct you to the relevant step in this template.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Create a plan for your newsletter\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>Segmenting your subscriber list is a great way to provide personalized newsletters. Your subscriber list was previously personalized. Find ways to add a personalized message in the body of your email.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Identify how content could be personalized.\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> (1) Does your newsletter plan need reviewing? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\">Creating a plan is important for ensuring both the correct focus and direction of your newsletter. Plans <a href=\"http:\/\/www.library.dmu.ac.uk\/Support\/Heat\/index.php?page=478\" rel=\"nofollow noopener\" target=\"_blank\">help you<\/a> clarify your ideas, choose a clear focus and put your ideas in order.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"assign-newsletter-content-plan-for-review\">\n<h2>Assign newsletter content plan for review<\/h2>\n<div class=\"text-content\">\n<p>You can <strong>use our <a href=\"https:\/\/www.process.st\/help\/docs\/task-assignments\/\" rel=\"nofollow noopener\" target=\"_blank\">task assignment feature<\/a> <\/strong>to assign a member of your team to review your newsletter content plan.<\/p>\n<p>You are then presented with our file upload and website form fields. You can upload your newsletter content plan as a file, or a URL link of this plan respectively.<\/p>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Newsletter content plan <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"provide-feedback\">\n<h2>Provide feedback<\/h2>\n<div class=\"text-content\">\n<p><strong>Review<\/strong> the newsletter content plan and provide feedback.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Provide feedback 1 <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"implement-feedback\">\n<h2>Implement feedback<\/h2>\n<div class=\"text-content\">\n<p>Use this time to<strong> implement the feedback provided.<\/strong><\/p>\n<p>This is a <strong>stop task<\/strong>, you cannot progress with this template until all feedback has been implemented as required.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Implement feedback provided by team member\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p class=\"style-warning\">Feedback: {{form.Provide_feedback_1}}<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"design-your-template\">\n<h2>Design your template:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/jW2S5ZnycWo_cscqOJJBMA.png\" alt=\"Design your template:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/jW2S5ZnycWo_cscqOJJBMA.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"select-your-newsletter-template\">\n<h2>Select your newsletter template<\/h2>\n<div class=\"text-content\">\n<p>It is a good idea to<strong> have a variety of newsletter templates<\/strong> to choose from. Have a look at our post 'X' which provides x number of newsletter templates for you to choose from.<\/p>\n<p>Make sure your templates are <strong>consistent and align with your brand<\/strong>.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Select your newsletter template\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"add-in-content\">\n<h2>Add in content:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/um2tALE9cG-1nruYAM5B9g.jpg\" alt=\"Add in content:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/um2tALE9cG-1nruYAM5B9g.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"write-your-content\">\n<h2>Write your content<\/h2>\n<div class=\"text-content\">\n<p>You have planned your content and obtained a newsletter template for your general layout. Next, you need to<strong> write the content<\/strong> of your newsletter.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Write body content\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>Once you have written the body of your newsletter, you must make sure to<strong> include a Call-To-Action<\/strong>.<\/p>\n<p>Having lots of different Call-To-Actions reduces the effectiveness of each. It is best practice to have one main call-to-action and then any others are more ''in case you have time' actions.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Write your main call to action. <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Add the call to action to your content.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Add additional, less important, call-to-actions.\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"selfreview-content\">\n<h2>Self-review content<\/h2>\n<div class=\"text-content\">\n<p>Go through your written newsletter content and review this content.<\/p>\n<p><strong> Check off each task in the subtask form field below:<\/strong><\/p>\n<p>This is a stop task, you cannot progress in this checklist until all required tasks are complete. <\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Grammar and spelling checked\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Performed multiple read-throughs to make sure the content reads well\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"add-content-body-to-newsletter-template\">\n<h2>Add content body to newsletter template<\/h2>\n<div class=\"text-content\">\n<p>Once you have written the content for your newsletter you can add this content to your newsletter template. <strong>Check off the task in the subtask form field<\/strong> once this is complete.<\/p>\n<p>You are also presented with our <strong>dropdown form field<\/strong>. Selecting 'yes' or 'no' will direct you to the relevant stage in this process using our <strong>conditional logic feature<\/strong>.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Add content to the newsletter template\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Add images\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>Once you have added the content to your newsletter template, you can assess your completed newsletter. <strong>Assess your newsletter to ensure it meets the following criteria.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Your newsletter has an uncluttered look.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      There is plenty of white space in your newsletter.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Your newsletters copy is concise.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure images have 'alt text'.\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> (2) Does your newsletter template require a review? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-danger\">Visual content is important, however, sometimes people will not have images enabled for their emails. <strong>Making sure you have alternative text (alt-text) that appears when the images are no loaded is therefore essential.<\/strong><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"assign-newsletter-for-review\">\n<h2>Assign newsletter for review<\/h2>\n<div class=\"text-content\">\n<p>If your newsletter template requires a review, you can request this, again using our<strong> role assignment feature<\/strong>.<\/p>\n<p>You are then presented with our file upload and website form fields. You can upload your newsletter as a file, or a URL link of this plan respectively.<\/p>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Newsletter file upload <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"provide-feedback-2\">\n<h2>Provide feedback<\/h2>\n<div class=\"text-content\">\n<p><strong>Review<\/strong> the newsletter content plan and provide feedback.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Provide feedback 2 <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"implement-feedback-2\">\n<h2>Implement feedback<\/h2>\n<div class=\"text-content\">\n<p>Use this time to<strong> implement the feedback provided.<\/strong><\/p>\n<p>This is a <strong>stop task<\/strong>, you cannot progress with this template until feedback has been implemented as required.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Implement feedback provided by team member\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p class=\"style-warning\">Feedback: {{form.Provide_feedback_2}}<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"create-an-email-subject-line\">\n<h2>Create an email subject line:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/p3NJoYV_PsPfsn8w4FJNFw.jpg\" alt=\"Create an email subject line:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/p3NJoYV_PsPfsn8w4FJNFw.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"start-with-a-calltoaction\">\n<h2>Start with a call-to-action<\/h2>\n<div class=\"text-content\">\n<p>The next stage in creating your email newsletter's subject line is to <strong>define a call to action<\/strong>. The call to action can go at the subject line's start to spark action in the reader.<\/p>\n<p>You can enter your chosen call to action in the short text form field provided.<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-warning\"><strong>Your call to action:<\/strong> {{form.Write_your_main_call_to_action.}}<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Add your call-to-action to your email subject line.\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\"><strong>Call to actions should make the reader want to 'click'.<\/strong> They should create a sense of urgency. For example, they can set a deadline by stating when an offer ends.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"consider-the-proven-successful-formulas\">\n<h2>Consider the proven successful formulas<\/h2>\n<div class=\"text-content\">\n<p>Many successful subject lines follow certain formulas. These forumlas are indicated below:<\/p>\n<ul>\n<li><strong>Question: <\/strong>Ask questions the recipients are likely to ask themselves, this will pique the subscriber's interest as they will want to know the answer.<\/li>\n<li><strong>Benefit:<\/strong> State the benefit of your newsletter in your subject line.&nbsp;<\/li>\n<li><strong>Social proof:<\/strong> Inform your recipients a celebrity or expert has endorsed a product or a feature.&nbsp;<\/li>\n<li><strong>Listing:<\/strong> Lists and numbers are more plausible. Human brains are more drawn to numbers.<\/li>\n<li><strong>Curiosity:<\/strong> Intrigue the recipients with a subject line that arouses their curiosity.&nbsp;<\/li>\n<li><strong>Announcement:<\/strong> Direct and straight to the point.&nbsp;<\/li>\n<li><strong>Discover:<\/strong> Use verbs like \u2018discover\u2019 so the subscribers discover a quick solution to their problem.&nbsp;<\/li>\n<li><strong>Big mistake:<\/strong> No one likes to be wrong, highlight to the recipient why they should do something.&nbsp;<\/li>\n<li><strong>The result:<\/strong> Directly state the results the recipient will get if they take a certain action.&nbsp;<\/li>\n<\/ul>\n<ul><\/ul>\n<\/p><\/div>\n<\/section>\n<section id=\"make-the-subject-line-personal\">\n<h2>Make the subject line personal<\/h2>\n<div class=\"text-content\">\n<p>List segmentation helps to make your newsletters more personalized. <strong>You can personalize the subject line<\/strong> to increase the chance the email newsletter is opened. Add the recipients name or the company name to the subject line.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Define how you will work to make the subject line personal. <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\">Emails that include the recipient's name are more likely to be opened than other emails.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"make-it-clear-and-brief\">\n<h2>Make it clear and brief<\/h2>\n<div class=\"text-content\">\n<p>You may have thought up of a few different subject lines to use. You can perform <strong>A\/B testing<\/strong> to determine which subject line works the best. You are presented with<strong> two short text form fields<\/strong> that will allow you to perform such testing.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Enter subject line A <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Enter subject line B <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Once you have entered the possible subject lines you could use, have a look at these subject lines to see if they contain the required features as follows:<\/p>\n<p>Check off each task in the subtask form field.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      The subject line contains keywords.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      The subject line contains action verbs.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      The subject line is kept within 50 characters.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Filler words are removed from the subject line.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Numbers are used as opposed to words, where relevant.\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>Just as your subject line should contain certain features, there are also features that your subject line should not contain.<\/p>\n<p><strong>Assess your subject line<\/strong> and make sure it doesn't contain the below features.<strong> Check off the tasks in the subtask form field<\/strong> below for confirmation that your subject line doesn't contain the specified feature.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      False promises\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Use of capital letters\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Use of ''spammy'' words\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\"><strong>''Spammy words''<\/strong> are often commercial messages which readers will try to avoid. Find a full detailed list of 'spam' words to avoid <a href=\"https:\/\/www.automational.com\/spam-trigger-words-to-avoid\/\" rel=\"nofollow noopener\" target=\"_blank\">here<\/a>.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"add-preview-text\">\n<h2>Add preview text<\/h2>\n<div class=\"text-content\">\n<p><strong>Pull a snippet of text from the body of your email<\/strong> and add this as preview text, which should be displayed under the sender's name.<\/p>\n<p>Use our <strong>long text form field<\/strong> to define what preview text you will be using.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Define what preview test you will add <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\">When you don't add preview text, text will be automatically pulled from your email. This could mess up your format and put off recipients. You can <strong>use preview text as an extension to generate further interest<\/strong>.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"make-it-easy-for-people-to-unsubscribe\">\n<h2>Make it easy for people to unsubscribe<\/h2>\n<div class=\"text-content\">\n<p>Although this may seem counter-intuitive, if you want to <strong>maintain an active and engaged subscriber list<\/strong> then providing an option of subscribers to unsubscribe is key.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Provide the option for the subscriber to unsubscribe\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure this unsubscribe link is visible\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> (3) Does your newsletter template require a review? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"assign-subject-line-and-preview-text-for-review\">\n<h2>Assign subject line and preview text for review<\/h2>\n<div class=\"text-content\">\n<p>If your subject line requires a review, you can request this, again using our<strong> role assignment feature<\/strong>.<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-warning\">Subject line A: {{form.Enter_subject_line_A}}<\/p>\n<p class=\"style-warning\">Subject line B: {{form.Enter_subject_line_B}}<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"provide-feedback-3\">\n<h2>Provide feedback<\/h2>\n<div class=\"text-content\">\n<p><strong>Review<\/strong> the subject line and provide feedback.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Provide feedback 3 <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"implement-feedback-3\">\n<h2>Implement feedback<\/h2>\n<div class=\"text-content\">\n<p>Use this time to<strong> implement the feedback provided.<\/strong><\/p>\n<p>This is a <strong>stop task<\/strong>, you cannot progress with this process until feedback has been implemented as required.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Implement feedback provided by team member\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p class=\"style-warning\">Feedback: {{form.Provide_feedback_3}}<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"review-and-test\">\n<h2>Review and test:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/kwFSxW6WinxxVQgjkWBFTw.png\" alt=\"Review and test:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/kwFSxW6WinxxVQgjkWBFTw.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"prepare-final-newsletter-for-review\">\n<h2>Prepare final newsletter for review<\/h2>\n<div class=\"text-content\">\n<p>Either provide a link to the location of the draft newsletter (I.E. if you use a platform like Intercom to manage your email campaigns) or provide a draft of the email using the text field below.&nbsp;<\/p>\n<p>If necessary, communicate additional relevant information for approval using the form fields here.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Newsletter for review <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Using the Members form field below,&nbsp;<strong>assign the individual who will approve the newsletter template.<\/strong><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"approval-final-newsletter\">\n<h2>Approval: Final newsletter<\/h2>\n<div class=\"approval-content\">\n<div class=\"header\">\n<div class=\"list-title\">\n    Will be submitted for approval:\n   <\/div>\n<\/p><\/div>\n<div class=\"approval-rule-subject-tasks-list\">\n<ul class=\"list\">\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\">\n        <span class=\"title\">Prepare final newsletter for review<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"test-the-newsletter\">\n<h2>Test the newsletter<\/h2>\n<div class=\"text-content\">\n<p>Once your email newsletter has been created and reviewed, the next stage is the testing stage.<\/p>\n<p><strong>Check off the tasks below on their completion.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure you are legally compliant\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Test different browsers and email providers\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"sources\">\n<h2>Sources:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/www.chron.com\/?_ga=2.68400209.1595604744.1562764088-1614052161.1561287349\" rel=\"nofollow noopener\" target=\"_blank\">Chron<\/a> - <a href=\"https:\/\/smallbusiness.chron.com\/function-newsletter-69261.html\" rel=\"nofollow noopener\" target=\"_blank\">The Function Of A Newsletter<\/a><\/li>\n<li><a href=\"https:\/\/www.statista.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a> - <a href=\"https:\/\/www.statista.com\/statistics\/750858\/us-consumers-preferences-brand-contact\/\" rel=\"nofollow noopener\" target=\"_blank\">Leading ways consumers prefer to be contacted by brands in the United States as of June 2018<\/a><\/li>\n<li><a href=\"https:\/\/www.nngroup.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Nielsen Norman Group<\/a> - <a href=\"https:\/\/www.nngroup.com\/reports\/email-newsletter-design\/\" rel=\"nofollow noopener\" target=\"_blank\">Marketing Email and Newsletter Design to Increase Conversion and Loyalty<\/a><\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/blog\" rel=\"nofollow noopener\" target=\"_blank\">Salesforce<\/a> - <a href=\"https:\/\/www.salesforce.com\/blog\" rel=\"nofollow noopener\" target=\"_blank\">Saleforce Blog<\/a><\/li>\n<li><a href=\"https:\/\/www.americanexpress.com\/uk\/?inav=NavLogo\" rel=\"nofollow noopener\" target=\"_blank\">American Express<\/a> - <a href=\"https:\/\/www.americanexpress.com\/en-us\/business\/trends-and-insights\/articles\/5-reasons-why-you-need-an-email-newsletter\/\" rel=\"nofollow noopener\" target=\"_blank\">5 Reasons Why You Need an Email Newsletter<\/a><\/li>\n<li><a href=\"https:\/\/www.dmu.ac.uk\/home.aspx\" rel=\"nofollow noopener\" target=\"_blank\">De Montfort University&nbsp; <\/a>- <a href=\"http:\/\/www.library.dmu.ac.uk\/Support\/Heat\/index.php?page=478\" rel=\"nofollow noopener\" target=\"_blank\">What are the benefits of planning the structure of an assignment?<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/\" rel=\"nofollow noopener\" target=\"_blank\">Process Street<\/a> - <a href=\"https:\/\/www.process.st\/marketing-processes\/\" rel=\"nofollow noopener\" target=\"_blank\">7 Fully-Documented Marketing Processes You Can Outsource to a Virtual Assistant <\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/\" rel=\"nofollow noopener\" target=\"_blank\">Process Street<\/a> -<a href=\"https:\/\/www.process.st\/why-processes-are-important\/\" rel=\"nofollow noopener\" target=\"_blank\" title=\"How Processes Protect Your Business From Crashing and Burning \"> How Processes Protect Your Business From Crashing and Burning<\/a><\/li>\n<li><a href=\"https:\/\/blog.snappa.com\/marketing-quotes\/\" rel=\"nofollow noopener\" target=\"_blank\">100+ Powerful Marketing Quotes That Will Transform Your Business<\/a> - <a href=\"https:\/\/twitter.com\/bchesky?lang=en\" rel=\"nofollow noopener\" target=\"_blank\">Brian Chesky<\/a><\/li>\n<li><a href=\"https:\/\/pixabay.com\/users\/ribkhan-380399\/\" rel=\"nofollow noopener\" target=\"_blank\">ribkhan<\/a> - <a href=\"https:\/\/pixabay.com\/illustrations\/email-newsletter-marketing-online-3249062\/\" rel=\"nofollow noopener\" target=\"_blank\">Image<\/a> - re-sized<\/li>\n<li><a href=\"https:\/\/pixabay.com\/users\/rawpixel-4283981\/\" rel=\"nofollow noopener\" target=\"_blank\">rawpixel<\/a> - <a href=\"https:\/\/pixabay.com\/photos\/hand-business-plan-business-3190204\/\" rel=\"nofollow noopener\" target=\"_blank\">Image<\/a> - re-sized<\/li>\n<li><a href=\"https:\/\/pixabay.com\/users\/mediamodifier-1567646\/\" rel=\"nofollow noopener\" target=\"_blank\">Mediamodifier<\/a> - <a href=\"https:\/\/pixabay.com\/photos\/literature-book-page-clean-3033196\/\" rel=\"nofollow noopener\" target=\"_blank\">Image<\/a> - re-sized<\/li>\n<li><a href=\"https:\/\/pixabay.com\/users\/200degrees-2051452\/\" rel=\"nofollow noopener\" target=\"_blank\">200degrees<\/a> - <a href=\"https:\/\/pixabay.com\/vectors\/e-commerce-online-shop-web-template-1606962\/\" rel=\"nofollow noopener\" target=\"_blank\">Image<\/a> - re-sized<\/li>\n<li><a href=\"https:\/\/pixabay.com\/users\/free-photos-242387\/\" rel=\"nofollow noopener\" target=\"_blank\">Free-Photos<\/a> - <a href=\"https:\/\/pixabay.com\/photos\/typewriter-book-notes-paper-801921\/\" rel=\"nofollow noopener\" target=\"_blank\">Image<\/a> - re-sized<\/li>\n<li><a href=\"https:\/\/pixabay.com\/users\/brrt-122519\/\" rel=\"nofollow noopener\" target=\"_blank\">BRRT<\/a> - <a href=\"https:\/\/pixabay.com\/photos\/tag-label-design-metal-rope-654697\/\" rel=\"nofollow noopener\" target=\"_blank\">Tag<\/a> - re-sized<\/li>\n<li><a href=\"https:\/\/pixabay.com\/users\/mcmurryjulie-2375405\/\" rel=\"nofollow noopener\" target=\"_blank\">mcmurryjulie<\/a> - <a href=\"https:\/\/pixabay.com\/illustrations\/feedback-star-rating-user-rating-2800867\/\" rel=\"nofollow noopener\" target=\"_blank\">Image&nbsp; <\/a>- re-sized<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"related-checklists\">\n<h2>Related checklists:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/www.process.st\/templates\/email-onboarding-sequence\/\" rel=\"nofollow\">Email Onboarding Sequence Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/evangelist-sequence\/\" rel=\"nofollow\">Evangelist Sequence Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/lead-nurturing\/\" rel=\"nofollow\">Lead Nurturing Email Sequence Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/purchase-reminder-email\/\" rel=\"nofollow\">Purchase Reminder Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/re-engagement-sequence\/\" rel=\"nofollow\">Re-engagement Sequence Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/sales-email-sequence-process\/\" rel=\"nofollow\">Sales Email Sequence Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/training-sequence\/\" rel=\"nofollow\">Training Sequence Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/transactional-sequence\/\" rel=\"nofollow\">Transactional Sequence Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/upsell-sequence\/\" rel=\"nofollow\">Upsell Sequence Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/welcome-email-marketing-sequence-new-customer\/\" rel=\"nofollow\">Welcome Email Marketing Sequence, New Customer Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/smart-goal-setting-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">SMART Goal Setting Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/on-page-seo-checklist\" rel=\"nofollow\">On-Page SEO Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/technical-seo-audit\" rel=\"nofollow\">Technical SEO Audit<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/google-analytics-audit\" rel=\"nofollow\">Google Analytics Audit<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/product-launch-checklist\" rel=\"nofollow\">Product Launch Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/ux-audit\" rel=\"nofollow\">UX Audit<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/social-media-manager-daily-checklist\" rel=\"nofollow\">Social Media Manager Daily Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/social-media-influencer-outreach-checklist\" rel=\"nofollow\">Social Media Influencer Outreach Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/seo-checklist-the-keyword-research-process\/\" rel=\"nofollow\">SEO Checklist: The Keyword Research Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/new-affiliate-onboarding\/\" rel=\"nofollow\">New Affiliate Onboarding<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/advanced-content-promotion-checklist\/\" rel=\"nofollow\">Advanced Content Promotion Checklist<\/a><\/li>\n<li><a href=\"https:\/\/app.process.st\/templates\/AB-Testing-p4CiUhUU_knL3t1NZjVJtA\/view\/tasks\/gwvOvbKn88Px3C1ps3hOoA\" rel=\"nofollow noopener\" target=\"_blank\">AB Testing<\/a><\/li>\n<li><a href=\"https:\/\/app.process.st\/templates\/Creating-a-Newsletter-pi4XKX2uJB_SYvQuJ0tCMg\/view\/tasks\/nQnsqqLTldBbeXFHlbFExQ\" rel=\"nofollow noopener\" target=\"_blank\">Creating a Newsletter<\/a><\/li>\n<li><a href=\"https:\/\/app.process.st\/templates\/Customer-Feedback-u-pOj1YALnZr6OqRZyZA1A\/view\/tasks\/iHaEyicNhjQNY-j3bNNCJA\" rel=\"nofollow noopener\" target=\"_blank\">Customer Feedback<\/a><\/li>\n<li><a href=\"https:\/\/app.process.st\/templates\/Customer-Feedback-Survey-Process-uqzka3CWGkrXqn4f-fBAIw\/view\/tasks\/o0FxI3qQoRi7H7MG6zdNmA\" rel=\"nofollow noopener\" target=\"_blank\">Customer Feedback Survey Process<\/a><\/li>\n<li><a href=\"https:\/\/app.process.st\/templates\/PPC-Daily-Campaign-Review-Checklist-h6YLOKmeh2IqRLhtYqxDRA\/view\/tasks\/sCJVKNp10yieq_UXqftB2A\" rel=\"nofollow noopener\" target=\"_blank\">PPC Daily Campaign Review Checklist<\/a><\/li>\n<li><a href=\"https:\/\/app.process.st\/templates\/PPC-Monthly-Campaign-Review-Checklist-o89GfjAIqv3r8e1hLG5JAA\/view\/tasks\/g1jwjqbjZ2f9Tg5ZmkFCNA\" rel=\"nofollow noopener\" target=\"_blank\">PPC Monthly Campaign Review Checklist<\/a><\/li>\n<li><a href=\"https:\/\/app.process.st\/templates\/PPC-Weekly-Campaign-Review-Checklist-h95DcETS5ySlmDQMZA5Djw\/view\/tasks\/twFaRIwQYitGQqAxHTdMwg\" rel=\"nofollow noopener\" target=\"_blank\">PPC Weekly Campaign Review Checklist<\/a><\/li>\n<\/ul><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Introduction: This Newsletter Template Process acts as a guide for you to create an engaging and actionable newsletter that you can send via email to your subscribers. The Newsletter Template Process is designed so you can focus and deliver your newsletter's aim effectively. Newsletter creation is a marketing process that keeps customers and prospects up [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":18510,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"43","template_description":"This Newsletter Template Process acts as a guide for you to create an engaging and actionable newsletter that you can send via email to your subscribers.","template_id":"hL-gD0utQliuEEPOfUdDxw","task_0":"Introduction:","task_slug_0":"introduction","task_1":"Record checklist details","task_slug_1":"record-checklist-details","task_2":"Inform your subscribers:","task_slug_2":"inform-your-subscribers","task_3":"Assess your subscriber landing page","task_slug_3":"assess-your-subscriber-landing-page","task_4":"Pre-planning stage:","task_slug_4":"preplanning-stage","task_5":"Define the purpose and the aim of your newsletter","task_slug_5":"define-the-purpose-and-the-aim-of-your-newsletter","task_6":"Review your newsletter aim against your business goals","task_slug_6":"review-your-newsletter-aim-against-your-business-goals","task_7":"Create an email campaign","task_slug_7":"create-an-email-campaign","task_8":"Set up your newsletter creation task","task_slug_8":"set-up-your-newsletter-creation-task","task_9":"Email Employee","task_slug_9":"email-employee","task_10":"Educate your readers","task_slug_10":"educate-your-readers","task_11":"Segment your list","task_slug_11":"segment-your-list","task_12":"Gather your content:","task_slug_12":"gather-your-content","task_13":"Gather information","task_slug_13":"gather-information","task_14":"Create a plan","task_slug_14":"create-a-plan","task_15":"Assign newsletter content plan for review","task_slug_15":"assign-newsletter-content-plan-for-review","task_16":"Provide feedback","task_slug_16":"provide-feedback","task_17":"Implement feedback","task_slug_17":"implement-feedback","task_18":"Design your template:","task_slug_18":"design-your-template","task_19":"Select your newsletter template","task_slug_19":"select-your-newsletter-template","task_20":"Add in content:","task_slug_20":"add-in-content","task_21":"Write your content","task_slug_21":"write-your-content","task_22":"Self-review content","task_slug_22":"selfreview-content","task_23":"Add content body to newsletter template","task_slug_23":"add-content-body-to-newsletter-template","task_24":"Assign newsletter for review","task_slug_24":"assign-newsletter-for-review","task_25":"Provide feedback","task_slug_25":"provide-feedback-2","task_26":"Implement feedback","task_slug_26":"implement-feedback-2","task_27":"Create an email subject line:","task_slug_27":"create-an-email-subject-line","task_28":"Start with a call-to-action","task_slug_28":"start-with-a-calltoaction","task_29":"Consider the proven successful formulas","task_slug_29":"consider-the-proven-successful-formulas","task_30":"Make the subject line personal","task_slug_30":"make-the-subject-line-personal","task_31":"Make it clear and brief","task_slug_31":"make-it-clear-and-brief","task_32":"Add preview text","task_slug_32":"add-preview-text","task_33":"Make it easy for people to unsubscribe","task_slug_33":"make-it-easy-for-people-to-unsubscribe","task_34":"Assign subject line and preview text  for review","task_slug_34":"assign-subject-line-and-preview-text-for-review","task_35":"Provide feedback","task_slug_35":"provide-feedback-3","task_36":"Implement feedback","task_slug_36":"implement-feedback-3","task_37":"Review and test:","task_slug_37":"review-and-test","task_38":"Prepare final newsletter for review","task_slug_38":"prepare-final-newsletter-for-review","task_39":"Approval: Final newsletter","task_slug_39":"approval-final-newsletter","task_40":"Test the 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