{"id":18588,"date":"2019-07-26T18:46:41","date_gmt":"2019-07-26T18:46:41","guid":{"rendered":"https:\/\/www.process.st\/templates\/the-perfect-landing-page\/"},"modified":"2024-02-28T23:28:27","modified_gmt":"2024-02-28T23:28:27","slug":"the-perfect-landing-page","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/the-perfect-landing-page\/","title":{"rendered":"The PERFECT Landing Page"},"content":{"rendered":"<section id=\"the-perfect-landing-page\">\n<h2>The PERFECT Landing Page:<\/h2>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/gix74WGReZI7qQsu_cZOsg.jpg\" alt=\"The PERFECT Landing Page:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/gix74WGReZI7qQsu_cZOsg.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"a-objective\">\n<h2>a. Objective<\/h2>\n<div class=\"text-content\">\n<p><span style=\"text-decoration: underline;\"><strong>The OBJECTIVE:<\/strong> <\/span>The \"Perfect Landing Page\" is the one which performs the best. Performance is measured by conversion rate (Total opt-ins\/actions DIVIDED BY Total Visitors)<\/p>\n<p>The ONLY things that should ever be on this page, are only the elements that would INCREASE performance. Anything else should be removed.&nbsp;<\/p>\n<p>This means no headers, logos, and unnecessary elements<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>GUIDELINES:<\/strong><\/span> A good \"guidelines to shoot for is ANYTHING over 25% conversion rate.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"b-best-practices\">\n<h2>b. Best Practices<\/h2>\n<div class=\"text-content\">\n<p><span style=\"text-decoration: underline;\"><strong>THE COPY:<\/strong><\/span><\/p>\n<p>I recommend you spend 90% of your landing page creation time working on the COPY. The headline\/tagline will be the 90% that determines whether or not your people take action or not.&nbsp;<\/p>\n<p>On a blank Google Doc, flush out a minimum of +30 headline\/sub-head combinations, and select from your best.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>THE SOFTWARE:<\/strong><\/span><\/p>\n<p>We recommend Instapage: <a href=\"https:\/\/instapage.com\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/instapage.com<\/a><br \/>Why? Because we recommend it. We use it ourselves. We wouldn't recommend something for any OTHER reason than to make your life easier and your business more profitable. Use it.&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>MINIMALISTIC:<\/strong><\/span><\/p>\n<p>You are offering something for FREE... more stuff on the page does NOT mean more conversions. In fact, it's quite the opposite. Keep your pages simple, clean and minimal.&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>FORMAT FOR MOBILE:<\/strong><\/span><\/p>\n<p>Always remember to format for mobile devices!<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>SPLIT-TEST:<\/strong><\/span><\/p>\n<p>You'll never know what converts best until you test it. Always be split-testing!<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"essential-ingredients\">\n<h2>ESSENTIAL INGREDIENTS:<\/h2>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/h8tXAg3O_eGeZJ0PbWRC1g.jpg\" alt=\"ESSENTIAL INGREDIENTS:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/h8tXAg3O_eGeZJ0PbWRC1g.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"a-the-headline\">\n<h2>a. The Headline<\/h2>\n<div class=\"text-content\">\n<p>The headline NEEDs to be the first thing that is seen. It needs to do the following:<\/p>\n<ul>\n<li>Get attention <em>immediately<\/em><\/li>\n<li>Be big, bold, clear and easy to read<\/li>\n<li>Tell me WHY SPECIFICALLY I should \"opt in.\"&nbsp; What is the benefit? What is in it for me?<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p><span style=\"text-decoration: underline;\"><strong>HEADLINE TEMPLATE EXAMPLES:&nbsp;<\/strong><\/span><\/p>\n<p><strong>The X-Step Method to ________ without ______<\/strong>(<em>common objection<\/em>)<strong>_____<\/strong><\/p>\n<p><strong>Discover How to __________ So You Can Finally __________________<\/strong><\/p>\n<p><strong>How One ____<\/strong><em>(specific avatar)<\/em><strong>_____Went From _____ to _______ Without ____________<\/strong><\/p>\n<p><strong><\/strong><\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/sx66O1G665idgAF3ZiZCaA.png\" alt=\"a. The Headline\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/sx66O1G665idgAF3ZiZCaA.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/oT6T3L-6RPu13t4zitFE4A.png\" alt=\"a. The Headline\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/oT6T3L-6RPu13t4zitFE4A.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/kYK2-GoqpK0voWlvuWNIGQ.png\" alt=\"a. The Headline\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/kYK2-GoqpK0voWlvuWNIGQ.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/i8mDJ6qbFSCBe1rADPREjw.png\" alt=\"a. The Headline\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/i8mDJ6qbFSCBe1rADPREjw.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"b-taglinesubhead\">\n<h2>b. Tagline\/Subhead<\/h2>\n<div class=\"text-content\">\n<p>Your SUBHEAD is an additional line of copy...<\/p>\n<p>This is designed to further move the reader along, give more information and drive up the desire to CLICK your CTA button.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/gYdtsbNBuz3nk7kRv2hGIw.png\" alt=\"b. Tagline\/Subhead\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/gYdtsbNBuz3nk7kRv2hGIw.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/pF_JKlvQzE2Nz3eorWhNnQ.png\" alt=\"b. Tagline\/Subhead\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/pF_JKlvQzE2Nz3eorWhNnQ.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/v4rAirFVzHVGF_KMvyxDJA.png\" alt=\"b. Tagline\/Subhead\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/v4rAirFVzHVGF_KMvyxDJA.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/jEjtQSxjvPw4828QEQhPlw.png\" alt=\"b. Tagline\/Subhead\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/jEjtQSxjvPw4828QEQhPlw.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"c-the-call-to-action-button\">\n<h2>c. The Call to Action Button<\/h2>\n<div class=\"text-content\">\n<p>There are FOUR essential requirements for your Call-to-Action Button:<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>1. Above the Fold<\/strong><\/span><\/p>\n<p>The button must be immediately seen when visiting the page so there is no need to scroll down to find it<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>2. Clear ACTION Color<\/strong><\/span><\/p>\n<p>The color of the button must POP or stand out and be a clear indicator that it is something to be clicked.&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>3. Action-Oriented Text<\/strong><\/span><\/p>\n<p>The Text on the button itself must be something that tells people WHAT to do. ex: <em>Click Here to Reserve Your Seat<\/em><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>4. Two-Step Lightbox Process<\/strong><\/span><\/p>\n<p>The best-performing pages tend to have a two-step process. You click the CTA button, and a lightbox appears with the opt in form<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"d-the-lightbox-form\">\n<h2>d. The Lightbox Form<\/h2>\n<div class=\"text-content\">\n<p>The \"lightbox\" form is the POP-UP that is presented to the visitor AFTER they click on the CTA button. It should look similar to the example below.<\/p>\n<p>And should include the following ingredients:<\/p>\n<ol>\n<li>an animated GIF status bar<\/li>\n<li>Headline that gives the CTA to submit email address<\/li>\n<li>Pointing Finger or Arrow<\/li>\n<li>Email form<\/li>\n<li>CTA Button<\/li>\n<li>Privacy Policy&nbsp;<\/li>\n<\/ol><\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/hUk3JZWq_brBTWA0JAtNgA.png\" alt=\"d. The Lightbox Form\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/hUk3JZWq_brBTWA0JAtNgA.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/i6HJdP1AOow0jjBivbZKAQ.png\" alt=\"d. The Lightbox Form\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/i6HJdP1AOow0jjBivbZKAQ.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"e-the-backgroundlayout\">\n<h2>e. The Background\/Layout<\/h2>\n<div class=\"text-content\">\n<p>When it comes to landing pages, we prefer simple landing pages with COOL backgrounds. These can be SCENIC (like the beach, ocean, etc). Or a branded photo of YOU. Or a pic something else entirely obviously.&nbsp;<\/p>\n<p>It should be something pleasing to the eye, but NOT distracting. It's designed to drive focus towards the CTA... that is why pictures of people looking AT the CTA button\/headline tend to perform better.&nbsp;&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/uItuREngDRXYIa_xdvRHLA.png\" alt=\"e. The Background\/Layout\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/uItuREngDRXYIa_xdvRHLA.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/vof8Dh08URIoStz_-lJEhw.png\" alt=\"e. The Background\/Layout\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/vof8Dh08URIoStz_-lJEhw.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"f-the-footer\">\n<h2>f. The Footer<\/h2>\n<div class=\"text-content\">\n<p>The footer is the very BOTTOM of your landing page, and should include the following:<\/p>\n<ol>\n<li>Copyright Year<\/li>\n<li>Company Name<\/li>\n<li>Link to Privacy Policy<\/li>\n<li>Terms &amp; Conditions<\/li>\n<li>Earnings Disclaimer (if necessary)<\/li>\n<\/ol>\n<p>I have included links to our pages below, but that does NOT mean you should copy and paste. The right way would be to consult an attorney or connect with Attorney-Turned-Entrepreneur Bobby Klinck <a href=\"https:\/\/bobbyklinck.com\/legal-templates\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/bobbyklinck.com\/legal-templates\/<\/a>&nbsp;to grab your forms<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Privacy Policy:<\/strong><\/span><br \/><a href=\"https:\/\/jameswedmore.leadpages.co\/level-five-privacy-policy\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/jameswedmore.leadpages.co\/level-five-privacy-policy\/<\/a><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Terms &amp; Conditions:<\/strong><\/span><br \/><a href=\"https:\/\/www.jameswedmoretraining.com\/pages\/bbdterms\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.jameswedmoretraining.com\/pages\/bbdterms<\/a><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Earnings Disclaimer:<\/strong><\/span><br \/><a href=\"https:\/\/jameswedmore.leadpages.co\/level-five-earnings-disclaimer\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/jameswedmore.leadpages.co\/level-five-earnings-disclaimer\/<\/a><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"landing-page-examples\">\n<h2>LANDING PAGE EXAMPLES:<\/h2>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/noseJafT4cdHpjFMtChMgQ.jpg\" alt=\"LANDING PAGE EXAMPLES:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/noseJafT4cdHpjFMtChMgQ.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"a-the-rise-of-the-digital-ceo\">\n<h2>a. The Rise of the Digital CEO<\/h2>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/kgpMZ2uBc59Z_t6pfuBJgA.png\" alt=\"a. The Rise of the Digital CEO\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/kgpMZ2uBc59Z_t6pfuBJgA.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"b-hardwired-for-entrepreneurship-pdf\">\n<h2>b. 'Hardwired For Entrepreneurship' PDF<\/h2>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/pVWShaK8dtGJSmOxXflJqQ.png\" alt=\"b. 'Hardwired For Entrepreneurship' PDF\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/pVWShaK8dtGJSmOxXflJqQ.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"c-jim-fortin-webinar\">\n<h2>c. Jim Fortin Webinar<\/h2>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/sZku0JZXkjtPTCUH9-RNzA.png\" alt=\"c. Jim Fortin Webinar\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/sZku0JZXkjtPTCUH9-RNzA.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"d-zach-spuckler-challenge\">\n<h2>d. Zach Spuckler Challenge<\/h2>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/qqRVQihUrPpk3uwaKgxOXQ.png\" alt=\"d. Zach Spuckler Challenge\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/qqRVQihUrPpk3uwaKgxOXQ.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"the-landing-page-creation-process\">\n<h2>The Landing Page Creation PROCESS:<\/h2>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/vHiotyA8AXbQfDrGZ3ZDRQ.jpg\" alt=\"The Landing Page Creation PROCESS:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/vHiotyA8AXbQfDrGZ3ZDRQ.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"a-video-training\">\n<h2>a. Video Training<\/h2>\n<div class=\"video-content\">\n<div class=\"iframe-container\"> <iframe src=\"https:\/\/fast.wistia.net\/embed\/iframe\/8nhydt551p\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n<\/p><\/div>\n<div class=\"video-content\">\n<div class=\"iframe-container\"> <iframe src=\"https:\/\/fast.wistia.net\/embed\/iframe\/vks7sh1b1i\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"b-form-submission\">\n<h2>b. Form Submission<\/h2>\n<div class=\"text-content\">\n<p>The following is a FORM you can use to SUBMIT your landing page ASSIGNMENT to your VA or team member. With the following info (and this process), your team member should have everything they need to build your landing page to perfection!<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> 1. Name of Page (and URL) <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> 2. Headline <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> 3. Subhead <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> 4. Additional Copy or Notes <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> 5. Autoresponder Form Name <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> 6. Tag, Thank You Email, Additional Notes <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> 7. Redirect Thank You Page (URL) <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"c-final-checklist\">\n<h2>c. Final Checklist<\/h2>\n<div class=\"text-content\">\n<p>The following is a quick checklist to run through to verify that this landing page was created properly. Use this list yourself or with a VA to double-check everything is working 100%<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      General Formatting (spelling, grammar, etc)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Formatted for Mobile\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Facebook Pixel\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Button\/Links Work\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Test Email, Thank You Page, Tag, etc\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Footer with working links\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"bonus-instapage-templates\">\n<h2>BONUS InstaPage TEMPLATES:<\/h2>\n<\/section>\n<section id=\"a-the-first-100-leads-opt-in-page\">\n<h2>a. The \"First 100 Leads\" Opt In Page<\/h2>\n<div class=\"text-content\">\n<p>This page at it's BEST, saw a 64% Conversion Rate for our free mini-course: 'Your First 100 Leads\"<\/p>\n<p>To download your template, <a href=\"https:\/\/www.dropbox.com\/s\/o15e953wjn10hsq\/Your%20First%20100%20Leads_Optin.instapage?dl=0\" rel=\"nofollow noopener\" target=\"_blank\">click HERE<\/a>:<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/teX8ocAmpn3ioaGvm2tDHQ.png\" alt=\"a. The &quot;First 100 Leads&quot; Opt In Page\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/teX8ocAmpn3ioaGvm2tDHQ.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"b-the-first-100-leads-thank-you-page\">\n<h2>b. The \"First 100 Leads\" THANK YOU Page<\/h2>\n<div class=\"text-content\">\n<p>This is the \"thank you\" page from \"Your 1st 100 Leads.\"&nbsp; Here is the link to upload this template to your Instapage Account <a href=\"https:\/\/www.dropbox.com\/s\/2m7m6fg86rqzrmu\/Your%20First%20100%20Leads_TY%20%281%29.instapage?dl=0\" rel=\"nofollow noopener\" target=\"_blank\">HERE<\/a>.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/jWcbUcRYAazpRazYTiRJ8A.png\" alt=\"b. The &quot;First 100 Leads&quot; THANK YOU Page\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/jWcbUcRYAazpRazYTiRJ8A.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"c-the-2020-bbd-waitlist-page\">\n<h2>c. 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Performance is measured by conversion rate (Total opt-ins\/actions DIVIDED BY Total Visitors) The ONLY things that should ever be on this page, are only the elements that would INCREASE performance. Anything else should be removed.&nbsp; This [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":18589,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"23","template_description":"","template_id":"ut_xBOC7_fE2yI8zEURKfQ","task_0":"The PERFECT Landing Page:","task_slug_0":"the-perfect-landing-page","task_1":"a. Objective","task_slug_1":"a-objective","task_2":"b. Best Practices","task_slug_2":"b-best-practices","task_3":"ESSENTIAL INGREDIENTS:","task_slug_3":"essential-ingredients","task_4":"a. The Headline","task_slug_4":"a-the-headline","task_5":"b. Tagline\/Subhead","task_slug_5":"b-taglinesubhead","task_6":"c. 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