{"id":18755,"date":"2019-08-01T15:54:20","date_gmt":"2019-08-01T15:54:20","guid":{"rendered":"https:\/\/www.process.st\/templates\/how-to-develop-better-lead-generation\/"},"modified":"2024-02-28T23:33:00","modified_gmt":"2024-02-28T23:33:00","slug":"how-to-develop-better-lead-generation","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/how-to-develop-better-lead-generation\/","title":{"rendered":"Ari Meisel’s How to Develop Better Lead Generation Checklist"},"content":{"rendered":"
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Introduction:<\/h2>\n
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Simply put, more leads<\/a> mean more customers. The more customers there are, the higher a business' profits will be. <\/p>\n

However, in reality, lead generation isn't always easy<\/strong>. And finding qualified leads is even trickier.<\/p>\n

To help you<\/strong> in your quest to find better leads, try Ari Meisel's own automated lead generation process<\/strong>.<\/p>\n

As the founder of Less Doing<\/a> says himself:<\/p>\n

\"What if I could show a machine learning algorithm a bunch of my current clients and it could create a model based on them to compare against any new potential lead? Would the machine be able to \u201cpick a winner\u201d in a way that I never could?<\/p>\n

<\/em>Spoiler Alert: It can, and it does it with 93% accuracy.<\/em>\" - Ari Meisel<\/a>, How to Teach a Machine Learning Algorithm to Identify Your Customers<\/em><\/a><\/p>\n

This checklist will guide you<\/strong> through beginning tasks - where you'll gather your customer data and use applications to enrich it - all the way through to later steps, where you'll be making the very same automatic Zap<\/strong> (via Zapier) that Meisel uses<\/strong>.<\/p>\n

With the Zap, once a new email newsletter signup is tagged as a customer, your team will be notified. The sales team can then go in and do what they do best: Follow up with the lead and secure the sale.<\/p>\n

Follow Ari Meisel's steps<\/strong> to upgrade your standard lead generation process to a successfully automated one. <\/p>\n<\/p><\/div>\n<\/section>\n

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Get your customer data:<\/h2>\n
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To kick-off Ari Meisel's process for better lead generation, you're first going to need to obtain your customer data.<\/p>\n

The next task will inform you of how to do that effectively.<\/p>\n

This checklist makes use of stop tasks<\/a>. This means that critical tasks need to be completed before the user can move on. Watch the video below to learn more about how stop tasks work on Process Street<\/a>.<\/p>\n<\/p><\/div>\n

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