{"id":18916,"date":"2019-08-09T11:39:24","date_gmt":"2019-08-09T11:39:24","guid":{"rendered":"https:\/\/www.process.st\/templates\/email-marketing-campaign-template\/"},"modified":"2024-02-28T23:38:41","modified_gmt":"2024-02-28T23:38:41","slug":"email-marketing-campaign-template","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/email-marketing-campaign-template\/","title":{"rendered":"Email Marketing Campaign Template"},"content":{"rendered":"<section id=\"introduction\">\n<h2>Introduction:<\/h2>\n<div class=\"image-content\">\n<figure> <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/sy7_h14EsnRBMfBpsBROAQ.png\" alt=\"Introduction:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/sy7_h14EsnRBMfBpsBROAQ.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>You might be wondering whether email marketing is worth it, especially nowadays with the rise of social media and chatbots.<\/p>\n<p>However, what if I told you that email generates<a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\" rel=\"nofollow noopener\" target=\"_blank\"> $38 for every $1 spent.<\/a> If we consider this statistic concerning Return On Investment, that is a 3,800% ROI.<\/p>\n<p>Such an ROI makes <strong>emails one of the most profitable marketing options available.<\/strong><\/p>\n<p>However, with over<a href=\"https:\/\/www.lifewire.com\/how-many-emails-are-sent-every-day-1171210\" rel=\"nofollow noopener\" target=\"_blank\"> 296 billion emails sent per day<\/a>, there is a lot of competition to grab the attention of your audience.<\/p>\n<p>This 296 billion figure keeps rising, meaning it is essential to learn how to run a successful email marketing campaign.<\/p>\n<p><strong>This template has been designed so that you can do just that. Use this template to build an email marketing campaign that will grab the attention of your email list subscribers.<\/strong><\/p>\n<p>As a manager or business owner, you will begin this template, filling out the required details in the 'Record Checklist Details' task. You will be presented with form fields, such as the long text form field and multiple-choice questions.&nbsp;You are required to&nbsp;<strong>populate each form field with your specific data<\/strong>.<\/p>\n<p>More information on how to use each form field is provided in the 'Enter Checklist Details' task. You are presented with our:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/stop-tasks\/\" rel=\"nofollow noopener\" target=\"_blank\">Stop tasks<\/a>&nbsp;to ensure task order.<\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/conditional-logic\/\" rel=\"nofollow noopener\" target=\"_blank\">Conditional logic<\/a> feature to create a dynamic template to cater to your specific needs.&nbsp;<\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/role-assignments\/\" rel=\"nofollow noopener\" target=\"_blank\">Role assignment feature<\/a> so tasks can be pre-assigned to people in your team.<\/li>\n<\/ul>\n<\/p><\/div>\n<\/section>\n<section id=\"record-details\">\n<h2>Record details<\/h2>\n<div class=\"text-content\">\n<p><strong>To begin the Email Scrubbing Template<\/strong>, enter the required details into the form fields below.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Your name <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Your business name <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>As you work through this template to complete your email marketing campaign, <strong>you can assign tasks to the relevant employees<\/strong> as required using our role assignment feature.<\/p>\n<p>Assign the employee as required to complete this given marketing campaign.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Employees full name <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Name your email campaign so that your <strong>campaign has an identity<\/strong>. <\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Name your email campaign <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\">These are all examples of form fields, which are fields of information which can be filled in by a user working through a checklist from this template.<\/p>\n<p>More information is provided for each form field via our help pages:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/how-subtask-work\/\" rel=\"nofollow noopener\" target=\"_blank\">Subtasks&nbsp;<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Dropdown<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Short Text<\/a>&nbsp;<\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Date<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Entering email address&nbsp;<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Multiple choice<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Long text<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/email-widget\/\" rel=\"nofollow noopener\" target=\"_blank\">Email widget<\/a><\/li>\n<\/ul>\n<p class=\"style-info\">This is a&nbsp;<a href=\"https:\/\/www.process.st\/help\/docs\/stop-tasks\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>stop task<\/strong><\/a>, which means you cannot progress in this template until the required form fields are complete.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"build-a-targeted-email-list\">\n<h2>Build a targeted email list:<\/h2>\n<\/section>\n<section id=\"create-your-exitintent-popup\">\n<h2>Create your exit-intent popup<\/h2>\n<div class=\"text-content\">\n<p><strong>Work through the subchecklist below. <br \/><\/strong><\/p>\n<p>Your exit-intent popup should have the <a href=\"https:\/\/wisepops.com\/how-to-create-the-best-exit-intent-popup-that-instantly-converts\/\" rel=\"nofollow noopener\" target=\"_blank\">following features<\/a>:<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      A clear offer that will make the user willing to act on your popup\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      A headline that conveys this offer and attracts the attention of the visitor\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Sub-copy or offer description, although only needed when additional information about the offer is required\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Visuals and images to help grab the audience's attention\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Placement. Most popups are displayed at the screen's center. Alternatively, you can place the entire screen with the popup overlay\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Include a Call to Action (CTA button)\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>Once you have created your exit intent pop-up,&nbsp;<strong> build a list of targeted leads.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Build a targeted list using your email subscribers\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\">The most successful email marketing campaigns will start with a list full of qualified leads that are interested in what you have to offer. <strong>Begin your targeted email list by converting your website visitors into subscribers.&nbsp;<\/strong><\/p>\n<p class=\"style-info\">You need something that will capture the attention of your users before they leave your site. One of the best ways to do this is to <strong>build an exit-intent popup.<\/strong><\/p>\n<p class=\"style-info\">Exit-intent popups detect the user's behavior and <strong>prompt them with a campaign<\/strong> at the precise moment when the user is about to leave your site.<\/p>\n<p class=\"style-info\">On average <a href=\"https:\/\/www.digitalassociate.co.uk\/if-98-of-your-website-visitors-leave-without-converting-why-not-use-re-targeting-to-convert-them-ultimately\/\" rel=\"nofollow noopener\" target=\"_blank\">98%<\/a> of website visitors leave without signing up.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"set-your-goals\">\n<h2>Set your goals:<\/h2>\n<\/section>\n<section id=\"set-your-email-marketing-goals\">\n<h2>Set your email marketing goals<\/h2>\n<div class=\"text-content\">\n<p>To run any successful email marketing campaign, <strong>you must know your goals<\/strong>. When setting your goals, make sure to include goals that:<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Welcome new subscribers. Tell your subscribers about your business and values to start a relationship\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Boost engagement with your content and your business. This could be by promoting a webinar or trying to make an initial sale\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Nurture existing subscribers who haven't particularly been active\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Segment your subscriber list so that more targeted email marketing campaigns can be sent\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>Use <a href=\"https:\/\/www.process.st\/\" rel=\"nofollow noopener\" target=\"_blank\">Process Street<\/a>'s long text form field to <strong>set your email marketing conversion goals.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Summarize your email marketing goals <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-danger\">Set your email marketing goals in accordance with your <a href=\"https:\/\/optinmonster.com\/18-ways-increasing-conversions-throughout-your-sales-funnel\/\" rel=\"nofollow noopener\" target=\"_blank\">conversion goals<\/a>.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"understand-email-types\">\n<h2>Understand email types:<\/h2>\n<\/section>\n<section id=\"understand-the-types-of-emails-you-can-send\">\n<h2>Understand the types of emails you can send<\/h2>\n<div class=\"text-content\">\n<p>Once you have set your goals, it is important to understand the different emails that you can send. <strong>These emails can be grouped in different ways. <\/strong><strong>There are three key email types to consider.<\/strong><\/p>\n<h4 style=\"text-align: center;\">Promotional emails<\/h4>\n<p>Promotional emails talks of offers and sales. These emails are self-promotional.<\/p>\n<h4 style=\"text-align: center;\">Relational emails<\/h4>\n<p>Relational emails give subscribers what you have promised them. For example, a weekly newsletter, or a gift.<\/p>\n<h4 style=\"text-align: center;\">Transactional emails<\/h4>\n<p>Transactional emails include subscriber signup confirmations, welcome messages, order or purchase confirmations and acknowledgment of changes to subscriber information.<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\"><a href=\"https:\/\/www.process.st\/templates\/newsletter-template-process\/\" rel=\"nofollow noopener\" target=\"_blank\">Have a look at Process Streets Newsletter Template Process to create your newsletter<\/a>.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"know-your-audience\">\n<h2>Know your audience:<\/h2>\n<\/section>\n<section id=\"record-whether-you-know-who-your-audience-is\">\n<h2>Record whether you know who your audience is<\/h2>\n<div class=\"text-content\">\n<p>If you have been doing email marketing for a while, then <strong>there is a good chance that you already know who your audience is. <\/strong>To know your audience, would be to <strong>understand key demographic and psychographic information. <br \/><\/strong><\/p>\n<p>If you do not know your audience however, you need to make some educated guesses to find out who they are.<\/p>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\"> <label> Do you know who your audience is? <\/label> <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\">Have a look at Process Street's Personalized Marketing Campaign Template to see how you can segment your audience<strong> into key demographic and psychographic categories<\/strong>. [CLICK HERE]<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"define-your-audience\">\n<h2>Define your audience<\/h2>\n<div class=\"text-content\">\n<p>Great, you already know who your audience is in terms of demographic and psychographic information.<\/p>\n<p>You can <strong>summarize this information <\/strong>in our long text form field below.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Summary of demographic and psychographic customer information <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"gather-information-to-find-your-audience\">\n<h2>Gather information to find your audience<\/h2>\n<div class=\"text-content\">\n<p>If you are fairly new to email marketing, and you are unsure who your audience is, then you can make some educated guesses to <strong>target your content.<\/strong><\/p>\n<p><strong>As soon as you send your first campaign you will obtain subscriber information so that you have real data to work with.<\/strong><\/p>\n<p>In the meantime, carry out the below steps, checking off the task on completion:<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Gather data from Google Analytics\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Gather data from your social media profiles, for example, Facebook Insights\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>From these sources, you can <strong>obtain demographic and psychographic information.<br \/><\/strong><\/p>\n<p>You can <strong>summarize your findings<\/strong>, listing important demographic and psychographic information in regards to your customers in our long text form field below.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Summary of demographic and psychographic customer information <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"use-technology-wisely\">\n<h2>Use technology wisely:<\/h2>\n<\/section>\n<section id=\"choose-a-good-email-marketing-service\">\n<h2>Choose a good email marketing service<\/h2>\n<div class=\"text-content\">\n<p><strong>Consider<\/strong> the <strong>email marketing service<\/strong> you are using, and <strong>make sure<\/strong> that it has the <strong>following features<\/strong>:<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Easy campaign creation and automation, including templates and workflows\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Integrations with software that you already use, for example, WordPress\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Ways to segment your audience\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      In-depth analytics on email campaign performance\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p><a href=\"https:\/\/mailchimp.com\/?gclid=CjwKCAjw1f_pBRAEEiwApp0JKG0BrDTfuv8bHbueqTYuhXTSsNBwrBPrrypLnsLEfkopoDgPCddYFBoCteQQAvD_BwE&amp;gclsrc=aw.ds\" rel=\"nofollow noopener\" target=\"_blank\">MailChimp<\/a> is an example of an email marketing service that has the above features. <a href=\"https:\/\/zapier.com\/apps\/mailchimp\/integrations\/process-street\" rel=\"nofollow noopener\" target=\"_blank\">MailChimp can be easily connected to Process Street. <\/a><\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\">You can use <a href=\"https:\/\/zapier.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Zapier<\/a> to integrate your email marketing service with Process Street.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"create-great-optin-forms\">\n<h2>Create great opt-in forms:<\/h2>\n<\/section>\n<section id=\"create-optins-for-your-email-marketing-campaign\">\n<h2>Create opt-ins for your email marketing campaign<\/h2>\n<div class=\"text-content\">\n<p>Now you need to <strong>create the opt-ins<\/strong> your campaign will use to catch peoples' attention and get them to convert.<\/p>\n<p>You can use <a href=\"https:\/\/optinmonster.com\/\" rel=\"nofollow noopener\" target=\"_blank\">OptinMonster<\/a> to create these opt-in forms.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Create an account with OptinMonster\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<h4 style=\"text-align: center;\">Different 'types' of opt-in forms<\/h4>\n<h5 style=\"text-align: center;\">Welcome gates<\/h5>\n<p>Welcome gates appear when people arrive on your site. Page slide features allow the user to get straight to the content when they are ready.<\/p>\n<h5 style=\"text-align: center;\">Lightbox popups<\/h5>\n<p>These appear on any page and temporarily blank out the rest of the content so that all focus is on the opt-in form.&nbsp; The conversion rate for lightbox popups is high.<\/p>\n<h5 style=\"text-align: center;\">Exit-intent popups<\/h5>\n<p>Exit-intent popups appear when people are about to leave your site. This is a good time to offer a lead magnet.<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><strong>Follow the below steps to create your opt-in form.<\/strong><\/p>\n<p>For the best results, put opt-ins in multiple places and choose how they will appear with rules and <a href=\"https:\/\/optinmonster.com\/how-to-use-page-level-targeting\/\" rel=\"nofollow noopener\" target=\"_blank\">page-level targeting<\/a>. This will remove the level of annoyance.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Define your goals for your opt-in form <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Summarize your target audience <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Define your lead magnet <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-danger\"><strong>There is a careful balance between using <em>enough<\/em> opt-in popups and using <em>too many&nbsp;<\/em>that they begin to annoy your site visitors. <\/strong>Using too many opt-in popups would cause an increase in the bounce rate. Experiment to get this balance right.<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\">To run a successful campaign, you need to <strong>get people on your email list. <\/strong><\/p>\n<p class=\"style-info\">To get people on your email list, you need to make sure your opt-in forms are attractive and encourage the user to sign up.<\/p>\n<p class=\"style-info\">Experiment with different types of opt-in forms on different parts of your site. A summary of these different opt-in forms is provided.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"plan-emails-and-followups\">\n<h2>Plan emails and followups:<\/h2>\n<\/section>\n<section id=\"plan-your-email-frequency-for-your-campaign\">\n<h2>Plan your email frequency for your campaign<\/h2>\n<div class=\"text-content\">\n<p>So far we have got to know your goals, email type, audience and we have attracted people to your list with targeted opt-in forms.<\/p>\n<p>The next stage is to<strong> plan your email marketing campaign.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Email frequency plan <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\">There is <strong>no solid rule<\/strong> when it comes to the frequency in which you send your emails in an email campaign. <a href=\"https:\/\/twitter.com\/steli?lang=en\" rel=\"nofollow noopener\" target=\"_blank\">Steli Efti<\/a>, the CEO of <a href=\"https:\/\/close.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Close<\/a> proposed the following:<\/p>\n<ul>\n<li>\n<p class=\"style-info\">First follow up email, 1-2 days<\/p>\n<\/li>\n<li>\n<p class=\"style-info\">Second follow up email, 4 days<\/p>\n<\/li>\n<li>\n<p class=\"style-info\">Third follow up email, 7 days<\/p>\n<\/li>\n<li>\n<p class=\"style-info\">Fourth follow up email, 14 days<\/p>\n<\/li>\n<li>\n<p class=\"style-info\">Fifth follow up email, 30 days<\/p>\n<\/li>\n<li>\n<p class=\"style-info\">Sixth follow up email, 30 days<\/p>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> How many emails will you send in this campaign? <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\">See Process Street's '<a href=\"https:\/\/www.process.st\/follow-up-email\/%20\" rel=\"nofollow noopener\" target=\"_blank\">How To Write Follow Up Emails: Templates, Processes, And Guides<\/a>'.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"plan-your-email-content\">\n<h2>Plan your email content<\/h2>\n<div class=\"text-content\">\n<p>It's time to <strong>plan your emails' content.<\/strong> To start doing this you need to <strong>clarify<\/strong> what <strong>type of email<\/strong> you'll be sending out.<\/p>\n<p>Under the heading 'Understand email types' you were <strong>presented with different emails types you could send in your email campaign.<\/strong><\/p>\n<p>You are presented with our drop-down form field. You can choose your email type using this form field.<\/p>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\"> <label> Select your email type: <\/label> <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> If other, please specify <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>The next stage is to <strong>plan out a rough idea in terms of the content of the emails.<\/strong><\/p>\n<p>You can upload this plan as a file using our file upload form field. Alternatively, you can enter a URL link to the online documentation of this plan.<\/p>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\"> <label> File upload of your email content plan <\/label> <\/p>\n<div class=\"file-container\"> <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> What is the main action you want your subscribers to take? <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\">See Process Street's '<a href=\"https:\/\/www.process.st\/follow-up-email\/%20\" rel=\"nofollow noopener\" target=\"_blank\">How To Write Follow Up Emails: Templates, Processes, And Guides<\/a>'.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"plan-to-perform-ab-testing\">\n<h2>Plan to perform A\/B testing<\/h2>\n<div class=\"text-content\">\n<p>It is good to experiment with the content of your email. <strong>Make sure you plan for slight variants in terms of your email campaign, to perform A\/B testing.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Plan variations of the content of your email for A\/B testing.\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\"><a href=\"https:\/\/www.optimizely.com\/uk\/optimization-glossary\/ab-testing\/\" rel=\"nofollow noopener\" target=\"_blank\">A\/B testing<\/a> is a method of comparing two versions of a webpage or app against each other.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"craft-your-subject-line\">\n<h2>Craft your subject line<\/h2>\n<div class=\"text-content\">\n<p>Next, you need to <strong>create the subject line<\/strong> your email will use.<\/p>\n<p>When creating your subject line, make sure it contains the following features:<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      The subject line tells people what they will get when they open your emails\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      The subject line adds personalization, including the people's name. This will keep the people more engaged\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Your subject line should avoid spam trigger words\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Perform A\/B testing on your subject line to see which variant\/s are more successful\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Subject line B <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Subject line A <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-danger\">Most subject lines range from 41-50 characters this is due to the size limit of mobile users.<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\"><strong>Creating an engaging and captivating subject line<\/strong> is a good starting point for any successful email marketing campaign.<\/p>\n<p class=\"style-info\">Subject lines are crucial to getting people to open and click your emails.&nbsp; Subject lines grab peoples attention to make them want to go further.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"write-the-copy\">\n<h2>Write the copy:<\/h2>\n<\/section>\n<section id=\"check-your-email-copy\">\n<h2>Check your email copy<\/h2>\n<div class=\"text-content\">\n<p><strong>Write your email marketing copy<\/strong> for your email campaign. You want to create a hook right away to make people read on.<\/p>\n<p>When creating your marketing copy, make sure your copy has the <strong>following features:<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      The marketing copy is kept short, and the offer is not pitched too early\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Address your subscribers by name\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Try to personalize your emails by need\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Bring something of value to your readers\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Consider using a personal story to make an emotional connection with your readers\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Consider using a poll, survey, GIF or a video\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       7\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure your email is kept short, with only a couple of main points\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       8\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure your email is scannable\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"include-a-calltoaction\">\n<h2>Include a Call-To-Action<\/h2>\n<div class=\"text-content\">\n<p>The last part of your email should <strong>include a Call-To-Action<\/strong>.<\/p>\n<p>You can again perform A\/B testing when deciding on your Call-To-Action to determine which variant is most successful.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Call-To-Action (A) <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\"> <label> Call-To-Action (B) <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-danger\">Make sure you Call-To-Action's are short and clear.<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\">The CTA will reflet the one thing you want your readers to do the most having read your email copy for your email campaign.<\/p>\n<p class=\"style-info\">You can include the CTA near the start of your email, in the middle or at the end.<\/p>\n<p class=\"style-info\">CTA's will usually be included multiple times within your email.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"focus-on-email-marketing-design\">\n<h2>Focus on email marketing design:<\/h2>\n<\/section>\n<section id=\"design-your-email-campaign\">\n<h2>Design your email campaign<\/h2>\n<div class=\"text-content\">\n<p>Below are some design failings you should avoid. Check off the task to confirm you have avoided each failing.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Information is not hidden by images\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Emails do not appear too cluttered, with plenty of white space included\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Text is balanced out with the use of a lot of images\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Alt tags are included for images so that users with images disabled know what they are supposed to see\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\">It is important to<strong> use a responsive email template,<\/strong> to make sure that your email campaign design is good. Bad email designs will reflect badly on you.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"obtain-feedback\">\n<h2>Obtain feedback:<\/h2>\n<\/section>\n<section id=\"prepare-email-copy-for-review\">\n<h2>Prepare email copy for review<\/h2>\n<div class=\"text-content\">\n<p>You may wish to have your email campaign checked and approved by the relevant member of your team.<\/p>\n<p><strong>Record the copy in the text form field below for approval.<\/strong><\/p>\n<p>You can also upload a file of your email using our<strong> file upload form field.<\/strong> Alternatively, you can <strong>use the web URL form fields<\/strong>&nbsp;to enter a URL link for this email copy.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Email copy <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\"> <label> File upload of email copy <\/label> <\/p>\n<div class=\"file-container\"> <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Using the Members form field below,&nbsp;<strong>assign the individual who will approve the email copy.<\/strong><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"approval-email-copy\">\n<h2>Approval: Email copy<\/h2>\n<div class=\"approval-content\">\n<div class=\"header\">\n<div class=\"list-title\">\n    Will be submitted for approval:\n   <\/div>\n<\/p><\/div>\n<div class=\"approval-rule-subject-tasks-list\">\n<ul class=\"list\">\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\"> <span class=\"title\">Prepare email copy for review<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"provide-feedback\">\n<h2>Provide feedback<\/h2>\n<div class=\"text-content\">\n<p>As the manager, you can now assess the email's content and provide feedback as required.<strong> Enter your feedback in our long text form field below.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\"> <label> Provide feedback <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"implement-feedback\">\n<h2>Implement feedback<\/h2>\n<div class=\"text-content\">\n<p>Once the relevant team member has reviewed your email campaign you can take the time to implement this feedback.<\/p>\n<p>This is a <strong>stop task<\/strong>, you cannot move forward in this process until all feedback has been implemented.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Implement feedback\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p class=\"style-warning\">Feedback obtained: {{form.Provide_feedback}}<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"test-and-track\">\n<h2>Test and track:<\/h2>\n<\/section>\n<section id=\"test-and-track-your-emails\">\n<h2>Test and track your emails<\/h2>\n<div class=\"text-content\">\n<p>Sending your email is just the first step to achieving email marketing success. <strong>To nail it, you have to collect data to improve future campaigns.<\/strong><\/p>\n<p>On top of performing A\/B testing, make sure you also plan to:<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Send the email to different segments\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Send the emails at different times\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p><strong>Plan to monitor analytics provided by your email marketing service provider.<\/strong> Analytics to monitor include:<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Monitor email open rates\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Monitor email click-through rates\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Monitor email unsubscribe rates\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Monitor email forwards\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\">You can manage your subscriber list by re-engaging inactive subscribers, and by removing them if re-engagement fails. Use the Email Scrubbing Template to help you with this [CLICK HERE].<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"sources\">\n<h2>Sources:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/www.digitalassociate.co.uk\/\" rel=\"nofollow noopener\" target=\"_blank\">Digital Associate<\/a> - <a href=\"https:\/\/www.digitalassociate.co.uk\/if-98-of-your-website-visitors-leave-without-converting-why-not-use-re-targeting-to-convert-them-ultimately\/\" rel=\"nofollow noopener\" target=\"_blank\">If 98% of your Website Visitors leave without converting why not use Re-targeting to convert them ultimately?<\/a><\/li>\n<li><a href=\"https:\/\/optinmonster.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Optinmonster<\/a> - <a href=\"https:\/\/optinmonster.com\/18-ways-increasing-conversions-throughout-your-sales-funnel\/\" rel=\"nofollow noopener\" target=\"_blank\">18 Proven Ways to Increase Your Conversion Rate Throughout Your Sales Funnel<\/a><\/li>\n<li><a href=\"https:\/\/zapier.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Zapier<\/a> - <a href=\"https:\/\/zapier.com\/apps\/mailchimp\/integrations\/process-street\" rel=\"nofollow noopener\" target=\"_blank\">Mailchimp + Process Street Integrations<\/a><\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/\" rel=\"nofollow noopener\" target=\"_blank\">HubSpot<\/a> - <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\" rel=\"nofollow noopener\" target=\"_blank\">The Ultimate List Of Email Marketing Stats<\/a><\/li>\n<li><a href=\"https:\/\/www.lifewire.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Lifewire<\/a> - <a href=\"https:\/\/www.lifewire.com\/how-many-emails-are-sent-every-day-1171210\" rel=\"nofollow noopener\" target=\"_blank\">19 Fascinating Email Facts <\/a><\/li>\n<li><a href=\"https:\/\/www.optimizely.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Optimizely <\/a>- <a href=\"https:\/\/www.optimizely.com\/uk\/optimization-glossary\/ab-testing\/\" rel=\"nofollow noopener\" target=\"_blank\">A\/B Testing<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/steli?lang=en\" rel=\"nofollow noopener\" target=\"_blank\">Steli Efti<\/a> - <a href=\"https:\/\/close.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Close <\/a><\/li>\n<li><a href=\"https:\/\/pixabay.com\/photos\/child-tower-building-blocks-blocks-1864718\/\" rel=\"nofollow noopener\" target=\"_blank\">Image<\/a> - <a href=\"https:\/\/pixabay.com\/users\/feeloona-694250\/\" rel=\"nofollow noopener\" target=\"_blank\">FeeLoona<\/a>, re-sized<\/li>\n<li><a href=\"https:\/\/pixabay.com\/illustrations\/arrow-target-range-bullseye-sport-2889040\/\" rel=\"nofollow noopener\" target=\"_blank\">Image <\/a>- <a href=\"https:\/\/pixabay.com\/users\/quincemedia-1031690\/\" rel=\"nofollow noopener\" target=\"_blank\">QuinceMedia<\/a>, re-sized<\/li>\n<li><a href=\"https:\/\/pixabay.com\/illustrations\/mail-social-media-icon-social-2048128\/\" rel=\"nofollow noopener\" target=\"_blank\">Image<\/a> - <a href=\"https:\/\/pixabay.com\/users\/kirstyfields-4444715\/\" rel=\"nofollow noopener\" target=\"_blank\">kirstyfields<\/a>, re-sized<\/li>\n<li><a href=\"https:\/\/pixabay.com\/photos\/stadium-rows-of-seats-grandstand-2921657\/\" rel=\"nofollow noopener\" target=\"_blank\">Image<\/a> - <a href=\"https:\/\/pixabay.com\/users\/tama66-1032521\/\" rel=\"nofollow noopener\" target=\"_blank\">Tama66<\/a>, re-sized<\/li>\n<li><a href=\"https:\/\/pixabay.com\/photos\/board-electronics-computer-453758\/\" rel=\"nofollow noopener\" target=\"_blank\">Image<\/a> - <a href=\"https:\/\/pixabay.com\/users\/blickpixel-52945\/\" rel=\"nofollow noopener\" target=\"_blank\">blickpixel<\/a>, re-sized<\/li>\n<li><a href=\"http:\/\/Image\" rel=\"nofollow noopener\" target=\"_blank\">Image<\/a> - <a href=\"https:\/\/pixabay.com\/users\/mohamed_hassan-5229782\/\" rel=\"nofollow noopener\" target=\"_blank\">mohamed_hassan<\/a>, re-sized<\/li>\n<li><a href=\"https:\/\/pixabay.com\/photos\/startup-meeting-brainstorming-594090\/\" rel=\"nofollow noopener\" target=\"_blank\">Image <\/a>- <a href=\"https:\/\/pixabay.com\/users\/startupstockphotos-690514\/\" rel=\"nofollow noopener\" target=\"_blank\">StartupStockPhotos<\/a>, re-sized<\/li>\n<li><a href=\"https:\/\/pixabay.com\/photos\/typewriter-book-notes-paper-801921\/\" rel=\"nofollow noopener\" target=\"_blank\">Image <\/a>- <a href=\"https:\/\/pixabay.com\/users\/free-photos-242387\/\" rel=\"nofollow noopener\" target=\"_blank\">Free-Photos<\/a>, re-sized<\/li>\n<li><a href=\"https:\/\/pixabay.com\/photos\/art-art-supplies-artist-blue-brush-1478831\/\" rel=\"nofollow noopener\" target=\"_blank\">Image&nbsp; <\/a>- <a href=\"https:\/\/pixabay.com\/users\/freephotocc-2275370\/\" rel=\"nofollow noopener\" target=\"_blank\">freephotocc<\/a>, re-sized<\/li>\n<li><a href=\"https:\/\/pixabay.com\/illustrations\/analytics-google-analytics-1925495\/\" rel=\"nofollow noopener\" target=\"_blank\">Image<\/a> - <a href=\"https:\/\/pixabay.com\/users\/tumisu-148124\/\" rel=\"nofollow noopener\" target=\"_blank\">Tumisu<\/a>, re-sized<\/li>\n<li><a href=\"https:\/\/pixabay.com\/photos\/feedback-confirming-board-1825515\/\" rel=\"nofollow noopener\" target=\"_blank\">Image<\/a> - <a href=\"https:\/\/pixabay.com\/users\/geralt-9301\/\" rel=\"nofollow noopener\" target=\"_blank\">Geralt<\/a>, re-sized<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"related-checklists\">\n<h2>Related Checklists:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/www.process.st\/templates\/email-onboarding-sequence\/\" rel=\"nofollow\">Email Onboarding Sequence Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/evangelist-sequence\/\" rel=\"nofollow\">Evangelist Sequence Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/lead-nurturing\/\" rel=\"nofollow\">Lead Nurturing Email Sequence Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/purchase-reminder-email\/\" rel=\"nofollow\">Purchase Reminder Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/re-engagement-sequence\/\" rel=\"nofollow\">Re-engagement Sequence Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/sales-email-sequence-process\/\" rel=\"nofollow\">Sales Email Sequence Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/training-sequence\/\" rel=\"nofollow\">Training Sequence Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/transactional-sequence\/\" rel=\"nofollow\">Transactional Sequence Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/upsell-sequence\/\" rel=\"nofollow\">Upsell Sequence Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/welcome-email-marketing-sequence-new-customer\/\" rel=\"nofollow\">Welcome Email Marketing Sequence, New Customer Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/smart-goal-setting-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">SMART Goal Setting Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/on-page-seo-checklist\" rel=\"nofollow\">On-Page SEO Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/technical-seo-audit\" rel=\"nofollow\">Technical SEO Audit<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/google-analytics-audit\" rel=\"nofollow\">Google Analytics Audit<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/product-launch-checklist\" rel=\"nofollow\">Product Launch Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/ux-audit\" rel=\"nofollow\">UX Audit<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/social-media-manager-daily-checklist\" rel=\"nofollow\">Social Media Manager Daily Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/social-media-influencer-outreach-checklist\" rel=\"nofollow\">Social Media Influencer Outreach Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/seo-checklist-the-keyword-research-process\/\" rel=\"nofollow\">SEO Checklist: The Keyword Research Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/new-affiliate-onboarding\/\" rel=\"nofollow\">New Affiliate Onboarding<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/advanced-content-promotion-checklist\/\" rel=\"nofollow\">Advanced Content Promotion Checklist<\/a><\/li>\n<li><a href=\"https:\/\/app.process.st\/templates\/AB-Testing-p4CiUhUU_knL3t1NZjVJtA\/view\/tasks\/gwvOvbKn88Px3C1ps3hOoA\" rel=\"nofollow noopener\" target=\"_blank\">AB Testing<\/a><\/li>\n<li><a href=\"https:\/\/app.process.st\/templates\/Creating-a-Newsletter-pi4XKX2uJB_SYvQuJ0tCMg\/view\/tasks\/nQnsqqLTldBbeXFHlbFExQ\" rel=\"nofollow noopener\" target=\"_blank\">Creating a Newsletter<\/a><\/li>\n<li><a href=\"https:\/\/app.process.st\/templates\/Customer-Feedback-u-pOj1YALnZr6OqRZyZA1A\/view\/tasks\/iHaEyicNhjQNY-j3bNNCJA\" rel=\"nofollow noopener\" target=\"_blank\">Customer Feedback<\/a><\/li>\n<li><a href=\"https:\/\/app.process.st\/templates\/Customer-Feedback-Survey-Process-uqzka3CWGkrXqn4f-fBAIw\/view\/tasks\/o0FxI3qQoRi7H7MG6zdNmA\" rel=\"nofollow noopener\" target=\"_blank\">Customer Feedback Survey Process<\/a><\/li>\n<li><a href=\"https:\/\/app.process.st\/templates\/PPC-Daily-Campaign-Review-Checklist-h6YLOKmeh2IqRLhtYqxDRA\/view\/tasks\/sCJVKNp10yieq_UXqftB2A\" rel=\"nofollow noopener\" target=\"_blank\">PPC Daily Campaign Review Checklist<\/a><\/li>\n<li><a href=\"https:\/\/app.process.st\/templates\/PPC-Monthly-Campaign-Review-Checklist-o89GfjAIqv3r8e1hLG5JAA\/view\/tasks\/g1jwjqbjZ2f9Tg5ZmkFCNA\" rel=\"nofollow noopener\" target=\"_blank\">PPC Monthly Campaign Review Checklist<\/a><\/li>\n<li><a href=\"https:\/\/app.process.st\/templates\/PPC-Weekly-Campaign-Review-Checklist-h95DcETS5ySlmDQMZA5Djw\/view\/tasks\/twFaRIwQYitGQqAxHTdMwg\" rel=\"nofollow noopener\" target=\"_blank\">PPC Weekly Campaign Review Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/email-scrubbing-template\/\" rel=\"nofollow\">Email Scrubbing Template<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/hubspot-email-tracking-template\/\" rel=\"nofollow\">HubSpot's Email Tracking Template<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/personalized-marketing-campaign-template\/\" rel=\"nofollow\">Personalized Marketing Campaign Template<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/remarket-leads-in-gmail-template\/\" rel=\"nofollow\"> Remarket Leads In Gmail Template<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/mailchimp-merge-tags-template\/\" rel=\"nofollow\">MailChimp's Merge Tag Template<\/a><\/li>\n<\/ul><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Introduction: You might be wondering whether email marketing is worth it, especially nowadays with the rise of social media and chatbots. However, what if I told you that email generates $38 for every $1 spent. If we consider this statistic concerning Return On Investment, that is a 3,800% ROI. Such an ROI makes emails one [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":18917,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"35","template_description":"Build a targeted list, set a goal, and use technology wisely.","template_id":"ryEybpR_CNyP12Ls0b1FBQ","task_0":"Introduction:","task_slug_0":"introduction","task_1":"Record details","task_slug_1":"record-details","task_2":"Build a targeted email list:","task_slug_2":"build-a-targeted-email-list","task_3":"Create your exit-intent popup","task_slug_3":"create-your-exitintent-popup","task_4":"Set your goals:","task_slug_4":"set-your-goals","task_5":"Set your email marketing goals","task_slug_5":"set-your-email-marketing-goals","task_6":"Understand email types:","task_slug_6":"understand-email-types","task_7":"Understand the types of emails you can send","task_slug_7":"understand-the-types-of-emails-you-can-send","task_8":"Know your audience:","task_slug_8":"know-your-audience","task_9":"Record whether you know who your audience is","task_slug_9":"record-whether-you-know-who-your-audience-is","task_10":"Define your audience","task_slug_10":"define-your-audience","task_11":"Gather information to find your audience","task_slug_11":"gather-information-to-find-your-audience","task_12":"Use technology wisely:","task_slug_12":"use-technology-wisely","task_13":"Choose a good email marketing service","task_slug_13":"choose-a-good-email-marketing-service","task_14":"Create great opt-in forms:","task_slug_14":"create-great-optin-forms","task_15":"Create opt-ins for your email marketing campaign","task_slug_15":"create-optins-for-your-email-marketing-campaign","task_16":"Plan emails and followups:","task_slug_16":"plan-emails-and-followups","task_17":"Plan your email frequency for your campaign","task_slug_17":"plan-your-email-frequency-for-your-campaign","task_18":"Plan your email content","task_slug_18":"plan-your-email-content","task_19":"Plan to perform A\/B testing","task_slug_19":"plan-to-perform-ab-testing","task_20":"Craft your subject line","task_slug_20":"craft-your-subject-line","task_21":"Write the copy:","task_slug_21":"write-the-copy","task_22":"Check your email copy","task_slug_22":"check-your-email-copy","task_23":"Include a Call-To-Action","task_slug_23":"include-a-calltoaction","task_24":"Focus on email marketing design:","task_slug_24":"focus-on-email-marketing-design","task_25":"Design your email campaign","task_slug_25":"design-your-email-campaign","task_26":"Obtain feedback:","task_slug_26":"obtain-feedback","task_27":"Prepare email copy for review","task_slug_27":"prepare-email-copy-for-review","task_28":"Approval: Email copy","task_slug_28":"approval-email-copy","task_29":"Provide feedback","task_slug_29":"provide-feedback","task_30":"Implement feedback","task_slug_30":"implement-feedback","task_31":"Test and track:","task_slug_31":"test-and-track","task_32":"Test and track your emails","task_slug_32":"test-and-track-your-emails","task_33":"Sources:","task_slug_33":"sources","task_34":"Related Checklists:","task_slug_34":"related-checklists","task_35":"Sources:","task_slug_35":"sources","task_36":"Related 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