{"id":19012,"date":"2019-08-09T11:51:22","date_gmt":"2019-08-09T11:51:22","guid":{"rendered":"https:\/\/www.process.st\/templates\/remarket-leads-in-gmail-template\/"},"modified":"2024-02-28T23:40:34","modified_gmt":"2024-02-28T23:40:34","slug":"remarket-leads-in-gmail-template","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/remarket-leads-in-gmail-template\/","title":{"rendered":"Remarket Leads In Gmail Template"},"content":{"rendered":"<section id=\"introduction\">\n<h2>Introduction:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/kgngnqkq88J5ogcGUohBvw.png\" alt=\"Introduction:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/kgngnqkq88J5ogcGUohBvw.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><strong>Use this Remarket Leads in Gmail Template to reconnect with your leads and engage them with your advertisements.&nbsp;<\/strong><strong><\/strong><\/p>\n<p>With an average email open rate of&nbsp;<a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks\" rel=\"nofollow noopener\" target=\"_blank\">less than 25%<\/a> and the average click-through rate as low as 4%, it is evident, getting leads to respond to emails can be challenging.&nbsp;<\/p>\n<p>Segmenting your list is one option. However, this will only do so much. Good news though. There are other ways you can engage your leads with your emails.&nbsp;<\/p>\n<p>At <a href=\"https:\/\/www.process.st\/\" rel=\"nofollow noopener\" target=\"_blank\">Process Street<\/a>, we recognize the huge benefit Gmail's <a href=\"https:\/\/www.blog.google\/products\/ads\/new-efficiency-tools\/\" rel=\"nofollow noopener\" target=\"_blank\">remarketing feature<\/a>&nbsp;will have for your business. Although a relatively new feature, Gmail's remarketing feature is a powerful way to start gaining attention from leads that otherwise ignore your content.&nbsp;<\/p>\n<p>How does remarketing work?<\/p>\n<p>Remarketing acts as a reminder to your subscribers so they don't forget about you. Let's face it, when shoppers are online, they are used to seeing one ad after another and are probably used to ignoring them.&nbsp;<\/p>\n<p>Using Gmail's remarketing feature, you are taking these ads and adding them to the inbox of your leads.<\/p>\n<p>Gmail ads allow you to place Google AdWord campaigns within a Gmail inbox. You can target specific demographics, keywords, audiences, events or customers ensuring that the right people see the right ads.&nbsp;<\/p>\n<p><strong>Use this Re-market Leads in Gmail Template to get started. Learn how to use the Gmail remarketing feature, and remarket your ads!<\/strong><\/p>\n<p>As a business owner or marketer, you can run this template anytime you wish to remarket your ads. You will be presented with form fields, such as the long text form field and multiple-choice questions.&nbsp;You are required to&nbsp;<strong>populate each form field with your specific data<\/strong>.<\/p>\n<p>More information on how to use each form field is provided in the 'Enter Checklist Details' task.&nbsp;<\/p>\n<p>You will also be presented with&nbsp;<a href=\"https:\/\/www.process.st\/help\/docs\/stop-tasks\/\" rel=\"nofollow noopener\" target=\"_blank\">Stop tasks<\/a>&nbsp;to ensure task order.<\/p>\n<p>Our&nbsp;<a href=\"https:\/\/www.process.st\/help\/docs\/conditional-logic\/\" rel=\"nofollow noopener\" target=\"_blank\">conditional logic<\/a>&nbsp;step has been used to create a dynamic template to cater to your specific needs.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"record-checklist-details\">\n<h2>Record checklist details<\/h2>\n<div class=\"text-content\">\n<p>To begin this template <strong>Remarket Lead in Gmail Template<\/strong>, enter the required details into the form fields below.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Your name <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Your business name <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\">These are all examples of form fields, which are fields of information which can be filled in by a user working through a checklist from this template.<\/p>\n<p>More information is provided for each form field via our help pages:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/how-subtask-work\/\" rel=\"nofollow noopener\" target=\"_blank\">Subtasks&nbsp;<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Dropdown<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Short Text<\/a>&nbsp;<\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Date<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Entering email address&nbsp;<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Multiple choice<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Long text<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/email-widget\/\" rel=\"nofollow noopener\" target=\"_blank\">Email widget<\/a><\/li>\n<\/ul>\n<p class=\"style-info\">This is a&nbsp;<a href=\"https:\/\/www.process.st\/help\/docs\/stop-tasks\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>stop task<\/strong><\/a>, which means you cannot progress in this template until the required form fields are complete.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"create-a-new-google-adwords-campaign\">\n<h2>Create a new Google Adwords Campaign:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/iHMLrTHYk8dgo4C5Xt5F5Q.jpg\" alt=\"Create a new Google Adwords Campaign:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/iHMLrTHYk8dgo4C5Xt5F5Q.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"set-yourself-up-in-google-adwords\">\n<h2>Set yourself up in Google Adwords<\/h2>\n<div class=\"text-content\">\n<p>If you haven't used <a href=\"https:\/\/ads.google.com\/intl\/en_uk\/home\/\" rel=\"nofollow noopener\" target=\"_blank\">Google Adwords<\/a> before, set up an account to get started.&nbsp;<\/p>\n<p>Once you have logged in, you are ready to go.&nbsp;<\/p>\n<p><strong>Complete the subtask checklist below. <br \/><\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Begin on your main dashboard\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>To create a remarketing campaign, for Gmail you will need to use a<strong> new interface<\/strong>. How you create a new interface depends on whether you are operating in the old version of Google Adwords or a newer version.&nbsp;<\/p>\n<p>You are presented with our drop-down form field. The option selected will determine what stage of this template you are directed to, utilizing our <strong>conditional logic feature<\/strong>.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> What version of Google Adwords are you using? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"select-the-option-to-try-the-new-adwords-interface\">\n<h2>Select the option to try the new Adwords interface<\/h2>\n<div class=\"text-content\">\n<p>As you are operating in the older version of Google Adwords, <strong>follow the below steps<\/strong>, checking each step off on its completion.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Click the settings cog in the right-hand corner of the screen\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Select the option to try the new Adwords interface\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Reload your screen, and the new Adwords screen will load\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/nKobu4S3UxZjItGU6L9OmQ.png\" alt=\"If you are in the old version of Adwords you can select the option to use the new Adwords interface.\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/nKobu4S3UxZjItGU6L9OmQ.png\"> <\/a><figcaption>\n     If you are in the old version of Adwords you can select the option to use the new Adwords interface.<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"create-a-new-campaign\">\n<h2>Create a new campaign<\/h2>\n<div class=\"text-content\">\n<p>You can then<strong> begin to create a new campaign<\/strong>&nbsp;by following the steps below:<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Go to the 'Campaigns' page\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Select the 'New campaign' button at the bottom of the page or the big blue circle to the left-hand side of your screen\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/sRqUhf6Omn7dSCWCAeFHtw.png\" alt=\"To create a new campaign, select the plus or the 'New Campaign' buttons.\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/sRqUhf6Omn7dSCWCAeFHtw.png\"> <\/a><figcaption>\n     To create a new campaign, select the plus or the 'New Campaign' buttons.<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>You will be prompted to either create a new campaign or to load campaign settings.&nbsp;<\/p>\n<p>By <strong>loading campaigns<\/strong>, you can create a new campaign using information from past campaigns.&nbsp;<\/p>\n<p>In this process, we will be <strong>creating a new campaign<\/strong>.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"creating-a-new-campaign\">\n<h2>Creating a new campaign<\/h2>\n<div class=\"text-content\">\n<p>To create a new campaign, follow the steps below, checking off the tasks on completion.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Select 'Create A New Campaign'\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Select your campaign type. You want to choose 'Display'\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>Once you have completed the steps above, the next stage is to <strong>establish a goal<\/strong>. Adwords will provide recommendations in terms of settings and features for your campaign.&nbsp;<\/p>\n<p>You don't necessarily need to establish a goal, as you can<strong> 'Create A Campaign Without A Goal'.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Select 'Create a campaign without a goal'\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>Once you have selected to create your campaign with no goal, you will be asked to<strong> select your campaign subtype<\/strong>. This is where you will want to <strong>designate that you are creating a Gmail campaign<\/strong>.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Select your campaign subtype as 'Gmail Campaign'\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      When done, hit 'Continue'\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p><strong>Congratulations!<\/strong> The basics of your campaign are complete. We can move onto the next stage in this process, that is, to <strong>set your audience specifications<\/strong>.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-danger\">You cannot use the 'product and brand consideration' or 'brand awareness and reach' goals when trying to create a Gmail campaign.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"set-your-audience-specifications\">\n<h2>Set your audience specifications:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/ti4fnuPQK4rWkQXPVptLJQ.jpg\" alt=\"Set your audience specifications:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/ti4fnuPQK4rWkQXPVptLJQ.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"specify-your-audience\">\n<h2>Specify your audience<\/h2>\n<div class=\"text-content\">\n<p>We have set the foundation for the new campaign. The <strong>next stage is to specify the audience<\/strong> you are trying to attract.&nbsp;<\/p>\n<p>Follow the below tasks and check them off on completion.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Give your campaign a name\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Set the location of your campaign\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Set the language of your campaign\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Set the bid strategy for your campaign\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Set the budget for your campaign\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>Once you reach the audience section, <strong>you need to select the group you are trying to remarket to.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Designate the group you want to reach by 'How they have interacted with your business'\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>You will then be <strong>prompted to edit your target audience<\/strong>.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"consider-your-presaved-audiences\">\n<h2>Consider your pre-saved audiences<\/h2>\n<div class=\"text-content\">\n<p>If you are using Adwords for your campaigns, then you can view the list of your saved audiences, to then choose an audience on this list.&nbsp;<\/p>\n<p>You are again presented with our dropdown form field. Select one option to be directed to the relevant stage in this template utilizing our <strong>conditional logic feature.<\/strong>&nbsp;<\/p>\n<p>If you don't have a pre-saved audience or an audience you would like to use and would wish to create a new one, select 'No' from the drop-down menu below.&nbsp;&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Do you have a pre-saved audience you would like to use? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"create-an-audience\">\n<h2>Create an audience<\/h2>\n<div class=\"text-content\">\n<p>If you don't have a pre-saved audience, or you would like to <strong>create a new audience<\/strong> to work from, then follow the steps below:<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Go to the 'settings' icon, a spanner found at the top right of your screen\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Then select 'Audience Manager'\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>From 'Audience manager' you will be <strong>brought to a dashboard showcasing all of your lists<\/strong>.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Create a new audience list by selecting the blue + circle in the top right-hand side of your screen\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>From the pop-up, <strong>you will be asked to select what kind of audience members you would like to use<\/strong>. For example:&nbsp;<\/p>\n<ul>\n<li>Website visitors&nbsp;<\/li>\n<li>App users&nbsp;<\/li>\n<li>YouTube users&nbsp;<\/li>\n<li>Customer list&nbsp;<\/li>\n<li>Custom combination&nbsp;<\/li>\n<\/ul><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Choose your target audience. You can choose one or a selection of the 'audience types' presented\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Select your list members\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>To make this stage clearer, <strong>we have worked through an example<\/strong> to aid understanding. If you would like to work through this example select 'Yes' from the drop-down form field presented. This is a conditional logic step. Selecting 'Yes' will direct you to the relevant stage in this process.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Would you like to work through our example? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"understand-our-create-an-audience-example\">\n<h2>Understand our 'create an audience' example<\/h2>\n<div class=\"text-content\">\n<p>In this template, <strong>we have chosen 'Website visitors' as our audience, to act as an example.&nbsp;<\/strong><\/p>\n<p>Moving forward in this process, you will be asked how you want to segment your leads.&nbsp;<\/p>\n<p>Go to 'List members'. You will be presented with a drop-down menu presenting the following options:&nbsp;<\/p>\n<ul>\n<li>Visitors of a page&nbsp;<\/li>\n<li>Visitors of a page who also visited another page&nbsp;<\/li>\n<li>Visitors of a page who did not visit another page&nbsp;<\/li>\n<li>Visitors of a page during specific dates<\/li>\n<li>Visitors of a page with specific tags&nbsp;<\/li>\n<\/ul>\n<p>As you select your visitor types, you will be presented with different page specifications. This helps to narrow down your audience.&nbsp;<\/p>\n<p><strong>Let's work through an example to make things clearer.&nbsp;<\/strong><\/p>\n<p>For example, you want to create a list of individuals who have visited two specific pages on your site.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/ghQMLg1B_he93GgXZjdL7g.png\" alt=\"For example, let's say you would like to create an audience from visitors of more than one page on your site.\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/ghQMLg1B_he93GgXZjdL7g.png\"> <\/a><figcaption>\n     For example, let's say you would like to create an audience from visitors of more than one page on your site.<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"add-rules-about-urls\">\n<h2>Add rules about URL's<\/h2>\n<div class=\"text-content\">\n<p>The next stage to creating your audience is to <strong>add rules about URLs,&nbsp;<\/strong>referring URLs and how specifically you want that user to match the rule.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Add your credentials and select 'create audience'\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Head back to your campaign\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p><strong>After adding your new audience, you will see a new column is added<\/strong>. For our example, creating an audience from 'Website visitors', we can see this in the new column featuring the new audience group.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      View the number of people you will reach with this audience presented on the right-hand side of your screen. This is an estimation by AdWords\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p class=\"style-danger\">You don't necessarily want to focus all your efforts to reach a large number of people, you also want to reach the <strong>right people<\/strong>. This is covered in the next stage of this process.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"select-your-audience\">\n<h2>Select your audience<\/h2>\n<div class=\"text-content\">\n<p>If you have a pre-saved audience, then you can<strong>&nbsp;choose the audience you would like to work from<\/strong>. Or you can choose to combine a few.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Select your audience from your pre-saved audiences\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"get-specific\">\n<h2>Get specific:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/nm1Wac7TbxbnpToUDmlB_Q.jpg\" alt=\"Get specific:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/nm1Wac7TbxbnpToUDmlB_Q.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"refine-your-audience\">\n<h2>Refine your audience<\/h2>\n<div class=\"text-content\">\n<p>Gmail ads are about getting the right message in front of the<strong> right audience at the right time<\/strong>.&nbsp;<\/p>\n<p>Sometimes list segmentation is not enough to connect with your audience.&nbsp; AdWords allows you to get specific with your campaigns, allowing you to go deeper.&nbsp;<\/p>\n<p>You have selected your audience. You can start<strong> refining the audience selected by choosing specific demographics.&nbsp;<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Refine your audience by selecting specific demographics\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/tUXCfQccryfpSkE5hdJHyg.png\" alt=\"Refine the audience chosen by specifying the demographics of your audience.\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/tUXCfQccryfpSkE5hdJHyg.png\"> <\/a><figcaption>\n     Refine the audience chosen by specifying the demographics of your audience.<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"consider-using-dynamic-ads\">\n<h2>Consider using dynamic ads<\/h2>\n<div class=\"text-content\">\n<p>You can also use<a href=\"https:\/\/support.google.com\/google-ads\/answer\/3124536\" rel=\"nofollow noopener\" target=\"_blank\"> <strong>dynamic ads<\/strong><\/a> to remarket leads.<\/p>\n<p><strong>Dynamic ads are tailored to site visitors<\/strong> who have visited your site. They show specific information about what the user looked at while they were on your page.<\/p>\n<p>With a dynamic ad in Gmail, you can adjust your ad content to be specific to reach your audience even better.&nbsp;&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"create-your-ad\">\n<h2>Create your ad:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/lH0wHaaF6BXfH441jc5EjA.jpg\" alt=\"Create your ad:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/lH0wHaaF6BXfH441jc5EjA.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"design-your-ad\">\n<h2>Design your ad<\/h2>\n<div class=\"text-content\">\n<p>Before you can complete your campaign, you will need to <strong>design your ad.<\/strong>&nbsp;<\/p>\n<p>You can design your ad using campaign builder, which is rather simple.&nbsp;<\/p>\n<p>Complete the steps below to design your ad.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Select 'New ad'\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Add your business name\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Add a headline\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Add a description\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Add your final URL\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/tiT2-cbq0Msf3cUqDMpJ0A.png\" alt=\"You can design your ad simply using the campaign builder.\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/tiT2-cbq0Msf3cUqDMpJ0A.png\"> <\/a><figcaption>\n     You can design your ad simply using the campaign builder.<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Preview your ad and double-check\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>Select 'Yes' or 'No' from the drop-down form field below to be directed to the relevant stage in this process.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Would you like to custom your ad for greater personalization? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Making your ad more personal can strengthen your ad so that it will make a <strong>greater impression on your audience and encourage clicks.&nbsp;<\/strong><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"design-your-ad-for-greater-personalization\">\n<h2>Design your ad for greater personalization<\/h2>\n<div class=\"text-content\">\n<p>You can <strong>increase the personalization of your ad<\/strong>. You are presented with our multiple-choice form field, which includes the different ways you can make your ad more personal. Select the methods you will use.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"multi-choice-content form-field-content\">\n<div class=\"form-group\">\n   <label> How do you wish to make you ad more personal? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"\">Multiple options can be selected from this list<\/option><\/select>\n  <\/div>\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Customer teaser\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Call-to-action\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Unique color options\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Apply the above-chosen ways to make you ad more personal\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"create-a-powerful-gmail-ad\">\n<h2>Create a powerful Gmail ad:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/icvdhvzVd0nOpwvN7sVCvg.jpg\" alt=\"Create a powerful Gmail ad:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/icvdhvzVd0nOpwvN7sVCvg.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"focus-on-the-collapsed-ad-first\">\n<h2>Focus on the collapsed ad first<\/h2>\n<div class=\"text-content\">\n<p>You have <strong>set the foundation<\/strong> of your campaign and determined your audience. This is <strong>the beginning stage to create a Gmail ad campaign<\/strong>.&nbsp;<\/p>\n<p>It is time to make sure that your ads are getting <em><strong>noticed<\/strong><\/em>.&nbsp;<\/p>\n<p><strong>Consider the following to make your collapsed ad stand out:<\/strong><\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-danger\">In the collapsed version on mobile, only about 40-45 characters will appear on the user's screen. <strong>This means you only have a few words to create something enticing, irresistible and descriptive.&nbsp;<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      A feature logo\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Business name up to 20 characters\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Headline up to 25 characters\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      A 90 character description\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Use your ad subscription to create a sense of urgency\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>You can create a few different subject lines and<strong> test them via A\/B testing to see which subject line performs better to capture your leads attention.&nbsp;<\/strong> <\/p>\n<p>Use the short text form fields below to record these two possible subject lines.&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Create a catchy subject line (A) <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Create a catchy subject line (B) <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\">CoSchedule reports that <a href=\"https:\/\/coschedule.com\/blog\/email-subject-lines\/\" rel=\"nofollow noopener\" target=\"_blank\">35% of marketing emails<\/a> are opened based on the subject line alone.&nbsp;<\/p>\n<p class=\"style-info\"><a href=\"https:\/\/www.optimizely.com\/uk\/optimization-glossary\/ab-testing\/\" rel=\"nofollow noopener\" target=\"_blank\">A\/B testing<\/a> is the test of two or more variants by statistical analysis to see which variant performs better.<\/p>\n<p class=\"style-info\">When your ads are in an inbox, they are going to look like a regular email. It is this <strong>collapsed version of your Gmail ad <\/strong>which&nbsp;is the most important for attracting attention.&nbsp;<\/p>\n<p class=\"style-info\">All you have to attract the attention of your audience at this point is your <strong>subject line and description.&nbsp;<\/strong><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"remember-mobile-users\">\n<h2>Remember mobile users<\/h2>\n<div class=\"text-content\">\n<p>It is important the remember a <strong>large number of your email subscribers will open emails on mobile devices.<\/strong> You need to make sure your ads are tailored for mobile device users also.&nbsp;<\/p>\n<p>You can preview what your ad looks like on a mobile device. Complete the below steps to do this:&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Jump back to campaign builder within AdWords\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Preview your ad. Make sure you are looking at your ad's preview for a mobile device\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Simplicity wins when it comes to creating your ad for a mobile device\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\">2017 saw <a href=\"https:\/\/litmus.com\/blog\/the-2017-email-client-market-share-infographic\" rel=\"nofollow noopener\" target=\"_blank\">50% of all emails being opened on mobile devices<\/a>.<\/p>\n<p class=\"style-info\">For Gmail users, this number is even higher. With <a href=\"https:\/\/www.slideshare.net\/SearchMarketingExpo\/conquering-gmail-ads-by-dan-morrison\" rel=\"nofollow noopener\" target=\"_blank\">75%<\/a> of users accessing their inbox via mobile.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"use-the-right-ad-template\">\n<h2>Use the right ad template<\/h2>\n<div class=\"text-content\">\n<p>Creating a strong expanded ad depends on the <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7300438\" rel=\"nofollow noopener\" target=\"_blank\">template you choose to use<\/a>.&nbsp;<\/p>\n<p>The most basic template form is a single image ad. A more complex example would be the multi-product ad.<\/p>\n<p>You can <strong>choose the option from the dropdown menu presented to view an example of these two ad types.&nbsp;<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-choice-content form-field-content\">\n<div class=\"form-group\">\n   <label> View ad examples: <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"\">Multiple options can be selected from this list<\/option><\/select>\n  <\/div>\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Single image ad\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Multi-product ad\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"view-a-single-image-ad-example\">\n<h2>View a single image ad example<\/h2>\n<div class=\"text-content\">\n<p>There are a few things to note when using a single image ad. Check off each task to confirm each has been considered.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Images must be smaller than 1MB and be in JPEG, JPG, PNG or GIF format\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Include a call-to-action button, which should be up to 15 characters long\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Include a logo image\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Include a marketing image\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Include a header image\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Include a short description, which should be around 90 characters long\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>Take a look at the single image ad used below by Walmart. This ad <strong>uses one high-quality image,&nbsp;<\/strong>which gets the message across.<strong><\/strong><\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/ua8zDOTg2c_xgvZOsxdIFg.png\" alt=\"Single image ad example, created by Walmart.\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/ua8zDOTg2c_xgvZOsxdIFg.png\"> <\/a><figcaption>\n     Single image ad example, created by Walmart.<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\">You can use a tool like<a href=\"https:\/\/www.canva.com\/\" rel=\"nofollow noopener\" target=\"_blank\"> Canva<\/a> to create images.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"view-multiproduct-example\">\n<h2>View multi-product example<\/h2>\n<div class=\"text-content\">\n<p>There are a few things to note when using a multi-product ad. Check off each task to confirm each has been considered.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      You can feature up to 15 images with this ad template. Decide the multiple images you want to add and add them to your template\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Upload your content\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Include links to YouTube videos if required\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>A <strong>multi-product ad<\/strong> allows you to feature a few different products or areas in one add. <strong>Consider the below example created by Seneca.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/leviXnWTFsu2T5znA5NAxA.png\" alt=\"Multi-product ad example created by Seneca.\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/leviXnWTFsu2T5znA5NAxA.png\"> <\/a><figcaption>\n     Multi-product ad example created by Seneca.<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"consider-creating-your-ad-using-html\">\n<h2>Consider creating your ad using HTML<\/h2>\n<div class=\"text-content\">\n<p>If you have the skills to do so, you can <a href=\"https:\/\/support.google.com\/displayspecs\/answer\/7019461\" rel=\"nofollow noopener\" target=\"_blank\">create your ads using HTML.<\/a><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"track-results-and-split-test\">\n<h2>Track results and split test:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/mFmNpcAvxPtXtvFl1HFEbQ.jpg\" alt=\"Track results and split test:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/mFmNpcAvxPtXtvFl1HFEbQ.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"perform-ab-testing\">\n<h2>Perform A\/B testing<\/h2>\n<div class=\"text-content\">\n<p>You want your ads to have the strongest result possible. Even the smallest changes can make large differences.<\/p>\n<p><strong>You can get to know your audience better using A\/B testing, <\/strong>as done previously with your subject lines.&nbsp;<\/p>\n<p>Consider performing A\/B testing by the following:<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Try a new header\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Try a new image\/s\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Change your description\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Change your call-to-action\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Analyze the results, open rate, and click-through rates, for the different ads to determine which ad performs the best\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>Developing new Gmail ads will give each visitor something new to engage with, whilst <strong>increasing your chances of getting a click and a conversion.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-danger\">Focusing entirely on making one ad the best can potentially cause you to miss out on creating new ideas and alternatives.&nbsp;<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"sources\">\n<h2>Sources:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/support.google.com\/google-ads?visit_id=636996569565034732-3607073978&amp;rd=1#topic=7456157\" rel=\"nofollow noopener\" target=\"_blank\">Google Support<\/a>&nbsp;- <a href=\"https:\/\/support.google.com\/google-ads\/answer\/3124536\" rel=\"nofollow noopener\" target=\"_blank\">Use dynamic remarketing to show ads tailored to your website visitors<\/a><\/li>\n<li><a href=\"https:\/\/coschedule.com\/blog\/\" rel=\"nofollow noopener\" target=\"_blank\">CoSchedule Blog<\/a>&nbsp;- <a href=\"https:\/\/coschedule.com\/blog\/email-subject-lines\/\" rel=\"nofollow noopener\" target=\"_blank\">Everything You Need to Know About Writing Awesome Email Subject Lines<\/a><\/li>\n<li><a href=\"https:\/\/litmus.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Litmus<\/a>&nbsp;- <a href=\"https:\/\/litmus.com\/blog\/the-2017-email-client-market-share-infographic\" rel=\"nofollow noopener\" target=\"_blank\">The 2017 Email Client Market Share [Infographic]<\/a><\/li>\n<li><a href=\"https:\/\/www.slideshare.net\/\" rel=\"nofollow noopener\" target=\"_blank\">Slideshare<\/a>&nbsp;- <a href=\"https:\/\/www.slideshare.net\/SearchMarketingExpo\/conquering-gmail-ads-by-dan-morrison\" rel=\"nofollow noopener\" target=\"_blank\">Conquering Gmail Ads By Dan Morrison<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/google-ads?visit_id=636996569565034732-3607073978&amp;rd=1#topic=7456157\" rel=\"nofollow noopener\" target=\"_blank\">Google Support<\/a>&nbsp;- <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7300438\" rel=\"nofollow noopener\" target=\"_blank\">Design an expanded ad that converts<\/a><\/li>\n<li><a href=\"https:\/\/www.canva.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Canva<\/a>&nbsp;- <a href=\"https:\/\/www.canva.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Design anything, Publish anywhere<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/google-ads?visit_id=636996569565034732-3607073978&amp;rd=1#topic=7456157\" rel=\"nofollow noopener\" target=\"_blank\">Google Support<\/a>&nbsp;- <a href=\"https:\/\/support.google.com\/displayspecs\/answer\/7019461\" rel=\"nofollow noopener\" target=\"_blank\">Create Gmail ads with custom HTML<\/a><\/li>\n<li><a href=\"https:\/\/www.getresponse.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Free your marketing<\/a>&nbsp;- <a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks\" rel=\"nofollow noopener\" target=\"_blank\">Email Marketing Benchmarks<\/a><\/li>\n<li><a href=\"https:\/\/www.google.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Google<\/a>&nbsp;- <a href=\"https:\/\/www.blog.google\/products\/ads\/new-efficiency-tools\/\" rel=\"nofollow noopener\" target=\"_blank\">Reach more shoppers this holiday season with new innovations from Merchant Center and AdWords<\/a><\/li>\n<li><a href=\"https:\/\/www.optimizely.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Optimizey <\/a>- <a href=\"https:\/\/www.optimizely.com\/uk\/optimization-glossary\/ab-testing\/\" rel=\"nofollow noopener\" target=\"_blank\">A\/B testing<\/a><\/li>\n<li><a href=\"https:\/\/pixabay.com\/photos\/modern-analyst-marketing-bluetooth-1316900\/\" rel=\"nofollow noopener\" target=\"_blank\">Image<\/a> - <a href=\"https:\/\/pixabay.com\/users\/photomix-company-1546875\/\" rel=\"nofollow noopener\" target=\"_blank\">Photomix company<\/a>, re-sized<\/li>\n<li><a href=\"https:\/\/pixabay.com\/photos\/crowd-of-people-crowd-people-blur-1209630\/\" rel=\"nofollow noopener\" target=\"_blank\">Image <\/a>- <a href=\"https:\/\/pixabay.com\/users\/free-photos-242387\/\" rel=\"nofollow noopener\" target=\"_blank\">Free-Photos<\/a>, re-sized<\/li>\n<li><a href=\"https:\/\/pixabay.com\/photos\/refine-hone-improve-polish-2372182\/\" rel=\"nofollow noopener\" target=\"_blank\">Image <\/a>- <a href=\"https:\/\/pixabay.com\/users\/wokandapix-614097\/\" rel=\"nofollow noopener\" target=\"_blank\">Wokandapix<\/a>, re-sized<\/li>\n<li><a href=\"https:\/\/pixabay.com\/photos\/outdoor-street-road-city-view-3973811\/\" rel=\"nofollow noopener\" target=\"_blank\">Image<\/a> - <a href=\"https:\/\/pixabay.com\/users\/vinsky2002-1151065\/\" rel=\"nofollow noopener\" target=\"_blank\">vinsky2002<\/a>, re-sized<\/li>\n<li><a href=\"https:\/\/pixabay.com\/photos\/light-bulbs-chosen-bulb-light-1875384\/\" rel=\"nofollow noopener\" target=\"_blank\">Image<\/a> - <a href=\"https:\/\/pixabay.com\/users\/qimono-1962238\/\" rel=\"nofollow noopener\" target=\"_blank\">qimono<\/a>, re-sized<\/li>\n<li><a href=\"https:\/\/pixabay.com\/photos\/wintry-backcountry-skiiing-2068298\/\" rel=\"nofollow noopener\" target=\"_blank\">Image<\/a> - <a href=\"https:\/\/pixabay.com\/users\/composita-4384506\/\" rel=\"nofollow noopener\" target=\"_blank\">Composita<\/a>, re-sized<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"related-checklists\">\n<h2>Related checklists:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/www.process.st\/templates\/email-onboarding-sequence\/\" rel=\"nofollow\">Email Onboarding Sequence Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/evangelist-sequence\/\" rel=\"nofollow\">Evangelist Sequence Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/lead-nurturing\/\" rel=\"nofollow\">Lead Nurturing Email Sequence Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/purchase-reminder-email\/\" rel=\"nofollow\">Purchase Reminder Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/re-engagement-sequence\/\" rel=\"nofollow\">Re-engagement Sequence Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/sales-email-sequence-process\/\" rel=\"nofollow\">Sales Email Sequence Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/training-sequence\/\" rel=\"nofollow\">Training Sequence Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/transactional-sequence\/\" rel=\"nofollow\">Transactional Sequence Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/upsell-sequence\/\" rel=\"nofollow\">Upsell Sequence Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/welcome-email-marketing-sequence-new-customer\/\" rel=\"nofollow\">Welcome Email Marketing Sequence, New Customer Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/smart-goal-setting-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">SMART Goal Setting Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/on-page-seo-checklist\" rel=\"nofollow\">On-Page SEO Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/technical-seo-audit\" rel=\"nofollow\">Technical SEO Audit<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/google-analytics-audit\" rel=\"nofollow\">Google Analytics Audit<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/product-launch-checklist\" rel=\"nofollow\">Product Launch Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/ux-audit\" rel=\"nofollow\">UX Audit<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/social-media-manager-daily-checklist\" rel=\"nofollow\">Social Media Manager Daily Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/social-media-influencer-outreach-checklist\" rel=\"nofollow\">Social Media Influencer Outreach Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/seo-checklist-the-keyword-research-process\/\" rel=\"nofollow\">SEO Checklist: The Keyword Research Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/new-affiliate-onboarding\/\" rel=\"nofollow\">New Affiliate Onboarding<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/advanced-content-promotion-checklist\/\" rel=\"nofollow\">Advanced Content Promotion Checklist<\/a><\/li>\n<li><a href=\"https:\/\/app.process.st\/templates\/AB-Testing-p4CiUhUU_knL3t1NZjVJtA\/view\/tasks\/gwvOvbKn88Px3C1ps3hOoA\" rel=\"nofollow noopener\" target=\"_blank\">AB Testing<\/a><\/li>\n<li><a href=\"https:\/\/app.process.st\/templates\/Creating-a-Newsletter-pi4XKX2uJB_SYvQuJ0tCMg\/view\/tasks\/nQnsqqLTldBbeXFHlbFExQ\" rel=\"nofollow noopener\" target=\"_blank\">Creating a Newsletter<\/a><\/li>\n<li><a href=\"https:\/\/app.process.st\/templates\/Customer-Feedback-u-pOj1YALnZr6OqRZyZA1A\/view\/tasks\/iHaEyicNhjQNY-j3bNNCJA\" rel=\"nofollow noopener\" target=\"_blank\">Customer Feedback<\/a><\/li>\n<li><a href=\"https:\/\/app.process.st\/templates\/Customer-Feedback-Survey-Process-uqzka3CWGkrXqn4f-fBAIw\/view\/tasks\/o0FxI3qQoRi7H7MG6zdNmA\" rel=\"nofollow noopener\" target=\"_blank\">Customer Feedback Survey Process<\/a><\/li>\n<li><a href=\"https:\/\/app.process.st\/templates\/PPC-Daily-Campaign-Review-Checklist-h6YLOKmeh2IqRLhtYqxDRA\/view\/tasks\/sCJVKNp10yieq_UXqftB2A\" rel=\"nofollow noopener\" target=\"_blank\">PPC Daily Campaign Review Checklist<\/a><\/li>\n<li><a href=\"https:\/\/app.process.st\/templates\/PPC-Monthly-Campaign-Review-Checklist-o89GfjAIqv3r8e1hLG5JAA\/view\/tasks\/g1jwjqbjZ2f9Tg5ZmkFCNA\" rel=\"nofollow noopener\" target=\"_blank\">PPC Monthly Campaign Review Checklist<\/a><\/li>\n<li><a href=\"https:\/\/app.process.st\/templates\/PPC-Weekly-Campaign-Review-Checklist-h95DcETS5ySlmDQMZA5Djw\/view\/tasks\/twFaRIwQYitGQqAxHTdMwg\" rel=\"nofollow noopener\" target=\"_blank\">PPC Weekly Campaign Review Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/mailchimp-merge-tags-template\/\" rel=\"nofollow\">MailChimp's Merge Tag Template<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/email-marketing-campaign-template\/\" rel=\"nofollow\">Email Marketing Campaign Template<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/email-scrubbing-template\/\" rel=\"nofollow\">Email Scrubbing Template<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/hubspot-email-tracking-template\/\" rel=\"nofollow\">HubSpot's Email Tracking Template<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/personalized-marketing-campaign-template\/\" rel=\"nofollow\">Personalized Marketing Campaign Template<\/a><\/li>\n<\/ul><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Introduction: Use this Remarket Leads in Gmail Template to reconnect with your leads and engage them with your advertisements.&nbsp; With an average email open rate of&nbsp;less than 25% and the average click-through rate as low as 4%, it is evident, getting leads to respond to emails can be challenging.&nbsp; Segmenting your list is one option. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":19013,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"31","template_description":"Use this Remarket Leads in Gmail Template to reconnect with your leads and engage them with your advertisements.","template_id":"mwVpGsDq47CHmeXIWepHGw","task_0":"Introduction:","task_slug_0":"introduction","task_1":"Record checklist details","task_slug_1":"record-checklist-details","task_2":"Create a new Google Adwords Campaign:","task_slug_2":"create-a-new-google-adwords-campaign","task_3":"Set yourself up in Google Adwords","task_slug_3":"set-yourself-up-in-google-adwords","task_4":"Select the option to try the new Adwords interface","task_slug_4":"select-the-option-to-try-the-new-adwords-interface","task_5":"Create a new 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