{"id":19905,"date":"2019-09-19T17:14:15","date_gmt":"2019-09-19T17:14:15","guid":{"rendered":"https:\/\/www.process.st\/templates\/website-optimization\/"},"modified":"2024-02-29T00:12:53","modified_gmt":"2024-02-29T00:12:53","slug":"website-optimization","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/website-optimization\/","title":{"rendered":"Conversion Rate and Website Optimization Template"},"content":{"rendered":"<section id=\"introduction\">\n<h2>Introduction:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/iDOK7SJ2PxPSszFGVrdN0w.png\" alt=\"Introduction:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/iDOK7SJ2PxPSszFGVrdN0w.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>If you've ever asked yourself \"<em><a href=\"https:\/\/www.process.st\/what-is-conversion-rate-optimization\/\" rel=\"nofollow noopener\" target=\"_blank\">What is conversion rate optimization<\/a>?<\/em>\", you're not alone. It's a confusing concept for many to understand. And for some, it's even harder to implement.<\/p>\n<p>In fact, only&nbsp;<a href=\"https:\/\/info.redeye.com\/hubfs\/White%20Papers%20and%20Reports%202017\/Econsultancy-2017-CRO-Report.pdf\" rel=\"nofollow noopener\" target=\"_blank\">28% of marketers<\/a>&nbsp;say they're satisfied with their conversion rates.<\/p>\n<p>But by following a process for conducting CRO properly, <strong>you can transform&nbsp;your website<\/strong> from conversion rate zero to conversion rate hero.<\/p>\n<p><strong>With this process<\/strong> you'll start by using a conversion rate formula to figure out your current conversion rates.&nbsp;<\/p>\n<p>Then you'll be guided through the steps of conducting research, gathering more data, and then undergoing an A\/B test to <strong>make sure the changes you make are<\/strong> <strong>increasing conversion rates<\/strong>, not decreasing them.&nbsp;<\/p>\n<p><strong>Launch a checklist<\/strong> from this template&nbsp;<strong>every time&nbsp;<\/strong>you want to make CRO-related changes.<\/p>\n<p>Here's to optimizing conversion rates easily and effectively.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"add-basic-information\">\n<h2>Add basic information<\/h2>\n<div class=\"text-content\">\n<p><strong>Add your basic information via the form fields below.<\/strong><\/p>\n<p>If this checklist needs to be referred to in the future, it's a good idea to have <strong>certain pieces of information added<\/strong>.<\/p>\n<p>This includes the <strong>first and last name<\/strong> of whoever's running the checklist, their <strong>job title<\/strong>, their <strong>email<\/strong>, the <strong>name of the website<\/strong> that's being optimized, and today's <strong>date<\/strong>.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Your first and last name <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Your job title <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"date-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Today's date <\/label> <\/p>\n<div class=\"date-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"step-1-gathering-initial-data\">\n<h2>Step 1: Gathering initial data:<\/h2>\n<div class=\"text-content\">\n<p class=\"style-info\">Before deep diving into the optimization steps, you'll first need to gather critical initial data - conversion rates.&nbsp;<\/p>\n<p>The following tasks will help you to complete this step.<\/p>\n<p class=\"style-warning\">Some of these tasks have <a href=\"https:\/\/www.process.st\/help\/docs\/stop-tasks\/\" rel=\"nofollow noopener\" target=\"_blank\">stop tasks<\/a> applied. Stop tasks mean the user cannot move to the next step without completing the task at hand first.<\/p>\n<p>For more information regarding stop tasks, check out the video below.<\/p>\n<\/p><\/div>\n<div class=\"video-content\">\n<div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/n5gIPONOF5s?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"use-the-conversion-rate-formula\">\n<h2>Use the conversion rate formula<\/h2>\n<div class=\"text-content\">\n<p><strong>Use the conversion rate formula (via the subchecklist) to discover your website's conversion rates.<\/strong><\/p>\n<p>As marketer&nbsp;<a href=\"https:\/\/twitter.com\/adenandrus\" rel=\"nofollow noopener\" target=\"_blank\">Aden Andrus<\/a> says, calculating conversion rates via the conversion rate formula isn't too taxing.<\/p>\n<p class=\"style-blockquote\"><em>\"All you have to do is divide the number of conversions you get in a given time frame by the total number of people who visited your site or landing page and multiply it by 100%.<\/em><\/p>\n<p><em><strong>Conversion rate = (conversions \/ total visitors) * 100%.<\/strong>\"<\/em><\/p>\n<p><em><\/em><strong>Use the subchecklist<\/strong> below <strong>to calculate<\/strong>&nbsp;<strong>conversion rate<\/strong>.&nbsp;<\/p>\n<p>Remember, you can use this <a href=\"https:\/\/www.disruptiveadvertising.com\/conversion-rate-optimization\/conversion-rate\/\" rel=\"nofollow noopener\" target=\"_blank\">formula<\/a> to be as broad or as specific you like. It can be used to figure out the <strong>overall conversion rate<\/strong>, <strong>or<\/strong> for <strong>a specific conversion rate<\/strong>.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Gather the number of conversions within a certain time frame - i.e., a month.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Find the number of people who visited your site.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Divide those two numbers.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Then multiply it by 100%.\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/qKHS6pMbdzE9J1NQtF5H9Q.jpeg\" alt=\"Use the conversion rate formula\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/qKHS6pMbdzE9J1NQtF5H9Q.jpeg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/unsplash.com\/photos\/1K6IQsQbizI\" rel=\"nofollow noopener\" target=\"_blank\">(Source)<\/a><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"jot-down-current-conversion-rates\">\n<h2>Jot down current conversion rates<\/h2>\n<div class=\"text-content\">\n<p><strong>Jot down your website's current conversion rates in the text box(es) below.<\/strong><\/p>\n<p>Now that you have your conversion rate numbers, <strong>jot the conversion rates down in the appropriate boxes<\/strong> below.<\/p>\n<p>Use the \"Overall conversion rate\" box for overall conversion rates, and \"Specific conversion rate\" if you're targeting a specific conversion.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Overall conversion rate <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Specific conversion rate <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"step-2-writing-down-hypotheses\">\n<h2>Step 2: Writing down hypotheses:<\/h2>\n<div class=\"text-content\">\n<p class=\"style-info\">Creating hypotheses is important; it helps to clarify <em>what<\/em> you want to change, <em>how<\/em> you'll do it, and sets the foundation for the overall CRO process.<\/p>\n<p>The questions in the next step will aid you in creating these initial hypotheses.<\/p>\n<p class=\"style-warning\">You may also want to take a look at Gabriel Weinberg's <a href=\"https:\/\/medium.com\/@yegg\/the-bullseye-framework-for-getting-traction-ef49d05bfd7e\" rel=\"nofollow noopener\" target=\"_blank\">Bullseye Framework<\/a>, which can be used in tandem with this process. It'll help you figure out what's possible, what's probable, and what's working - boosting your hypotheses even further.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"create-initial-hypotheses\">\n<h2>Create initial hypotheses<\/h2>\n<div class=\"text-content\">\n<p><strong>Create initial hypotheses for this particular CRO project by answering the questions below.<\/strong><\/p>\n<p>Creating a hypothesis is one of the&nbsp;<a href=\"https:\/\/www.process.st\/marketing-processes\/\" rel=\"nofollow noopener\" target=\"_blank\">marketing processes<\/a> will help you tackle CRO in a direct, methodical manner.<\/p>\n<p>To boot, it will also help you should you need to return to the hypotheses and make alterations to what you're targeting and how you're facilitating changes.<\/p>\n<p><strong>Create your hypotheses<\/strong> by giving answers to the questions.<\/p>\n<p class=\"style-warning\">If you wanted to use a <a href=\"https:\/\/www.process.st\/templates\/customer-journey-map-template\/\" rel=\"nofollow noopener\" target=\"_blank\">customer journey map<\/a>&nbsp;to gain greater insight, we have a template for that!<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> What needs to be improved? <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Why does it need to be improved? <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> What effect will the changes have? <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Who's the persona behind the (non)click? <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> What parts of the site should be targeted? <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"step-3-undergoing-qualitative-research\">\n<h2>Step 3: Undergoing qualitative research:<\/h2>\n<div class=\"text-content\">\n<p class=\"style-info\">Qualitative research is extremely useful for <a href=\"https:\/\/www.process.st\/conversion-rate-optimization\/\" rel=\"nofollow noopener\" target=\"_blank\">conversion rate optimization<\/a>, especially as qualitative data comes straight from users themselves.<\/p>\n<p>As <a href=\"https:\/\/twitter.com\/peeplaja\" rel=\"nofollow noopener\" target=\"_blank\">Peep Laja<\/a>, founder of <a href=\"https:\/\/twitter.com\/ConversionXL\" rel=\"nofollow noopener\" target=\"_blank\">ConversionXL<\/a>, says:<\/p>\n<p class=\"style-blockquote\"><em>\"Qualitative research can actually offer more insight than anything else for coming up with winning test hypotheses. When quantitative stuff tells you what, where and how much, then qualitative tells you \u2018why\u2019.\"<\/em> - <a href=\"https:\/\/twitter.com\/peeplaja\" rel=\"nofollow noopener\" target=\"_blank\">Peep Laja<\/a>,&nbsp;<a href=\"https:\/\/conversionxl.com\/blog\/how-qualitative-research-conversions\/\" rel=\"nofollow noopener\" target=\"_blank\"><em>How to Use Qualitative Research to Drive Conversions<\/em><\/a><\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/vVQJkD7wR1WmRtmddpZNjQ.jpeg\" alt=\"Step 3: Undergoing qualitative research:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/vVQJkD7wR1WmRtmddpZNjQ.jpeg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/unsplash.com\/photos\/5QgIuuBxKwM\" rel=\"nofollow noopener\" target=\"_blank\">(Source)<\/a><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"undergo-qualitative-research\">\n<h2>Undergo qualitative research<\/h2>\n<div class=\"text-content\">\n<p><strong>Undergo qualitative research to find out where improvements could be made via your user base.<\/strong><\/p>\n<p>Qualitative research can provide you with quality data concerning either your website as a whole, or specific parts of it.&nbsp;<\/p>\n<p><strong>Choose the method<\/strong> - or multiple methods - <strong>from the dropdown list<\/strong> that you'll be using to gather qualitative data.<\/p>\n<p>If you'll use <strong>methods that aren't included<\/strong> in the dropdown list,<strong> jot the method's name down<\/strong> in the \"Any other qualitative methods?\" box.<\/p>\n<\/p><\/div>\n<div class=\"multi-choice-content form-field-content\">\n<div class=\"form-group\">\n   <label> Which qualitative research methods will you use? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"\">Multiple options can be selected from this list<\/option><\/select>\n  <\/div>\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Polls\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Surveys\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      1-1 conversations\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Group interviews\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Reading email feedback\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       6\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Reading live-chat feedback\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       7\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Reading reviews\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Any other qualitative methods? <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"write-down-what-was-learned-from-qualitative-research\">\n<h2>Write down what was learned from qualitative research<\/h2>\n<div class=\"text-content\">\n<p><strong>Write down what you learned from the qualitative research in the text box underneath.<\/strong><\/p>\n<p>After undergoing qualitative research, you should have gained data in the form of written messages, vocal feedback, and answers given via polls or surveys.<\/p>\n<p><strong>Paste<\/strong> <strong>all of the<\/strong> <strong>qualitative data<\/strong> in the box below, <strong>then<\/strong> use the \"What was learned from qualitative research?\" box to <strong>write down what you learned from questioning your user base<\/strong> (i.e. what should change, what could be improved, what is successful).<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Pasted qualitative research data <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> What was learned from qualitative research? <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"step-4-undergoing-quantitative-research\">\n<h2>Step 4: Undergoing quantitative research:<\/h2>\n<div class=\"text-content\">\n<p class=\"style-info\">After undergoing qualitative research, you'll be turning your attention to quantitative research.&nbsp;<\/p>\n<p>The two tasks in this step will help you gather and document important quantitative data.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"undertake-quantitative-research\">\n<h2>Undertake quantitative research<\/h2>\n<div class=\"text-content\">\n<p><strong>Undertake quantitative research to uncover where improvements could be made via hard data.<\/strong><\/p>\n<p>To get the most applicable quantitative data, you should be using software like <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" rel=\"nofollow noopener\" target=\"_blank\">Google Analytics<\/a> or <a href=\"https:\/\/unbounce.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Unbounce<\/a>. But, depending on the element you want to increase conversions for, what you use to gather this data may vary.<\/p>\n<p><strong>Choose one or multiple quantitative research methods<\/strong> that you'll use from the dropdown below. <strong>If you don't see a method that you'll be using<\/strong>, <strong>write down what it is<\/strong> in the \"Any other quantitative methods?\" box.<\/p>\n<\/p><\/div>\n<div class=\"multi-choice-content form-field-content\">\n<div class=\"form-group\">\n   <label> Which quantitative research methods will you use? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"\">Multiple options can be selected from this list<\/option><\/select>\n  <\/div>\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Using software (like Google Analytics or Unbounce)\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Looking at previous A\/B tests\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Looking at back-end data\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Any other quantitative methods? <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"write-down-what-was-learned-from-quantitative-research\">\n<h2>Write down what was learned from quantitative research<\/h2>\n<div class=\"text-content\">\n<p><strong>Write down what you learned from the quantitative research in the text box below.<\/strong><\/p>\n<p>Just as you gathered your qualitative data, you should have now have quantitative data at your disposal.&nbsp;<\/p>\n<p><strong>Paste data<\/strong> that's relevant to what you're targeting for increased conversions <strong>in the \"Pasted quantitative data\" box<\/strong>.<\/p>\n<p><strong>Then, write your findings<\/strong> in the \"What was learned from quantitative research?\".<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Pasted quantitative data <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> What was learned from quantitative research? <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"step-5-researching-competitors\">\n<h2>Step 5: Researching competitors:<\/h2>\n<div class=\"text-content\">\n<p class=\"style-info\">Competitor analysis helps you boost your own competitive standing by gaining inspiration from what your competitors are or aren't doing.<\/p>\n<p>As <a href=\"https:\/\/twitter.com\/shane_barker\" rel=\"nofollow noopener\" target=\"_blank\">Shane Barker<\/a>, a digital marketer and strategist, explains:<\/p>\n<p class=\"style-blockquote\"><em>\"<\/em><em>Understanding competition is crucial for the success of your business in every aspect. It will help you determine what you\u2019re doing wrong, and what you can do better. It will also help you identify and capitalize on the weaknesses of your competitors.\"<\/em> - <a href=\"https:\/\/twitter.com\/shane_barker\" rel=\"nofollow noopener\" target=\"_blank\">Shane Barker<\/a>,&nbsp;<a href=\"https:\/\/vwo.com\/blog\/conducting-competitor-research-for-better-optimization-results\/\" rel=\"nofollow noopener\" target=\"_blank\"><em>How To Conduct Competitor Research For Better Conversion Optimization Results<\/em><\/a><\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/t0wlx__xKPSjG72NF_lJow.jpeg\" alt=\"Step 5: Researching competitors:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/t0wlx__xKPSjG72NF_lJow.jpeg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/unsplash.com\/photos\/5fNmWej4tAA\" rel=\"nofollow noopener\" target=\"_blank\">(Source)<\/a><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"conduct-research-on-your-competitors\">\n<h2>Conduct research on your competitors<\/h2>\n<div class=\"text-content\">\n<p><strong>Conduct research on your competitors to see what they're doing successfully and unsuccessfully, then fill out the form fields underneath.<\/strong><\/p>\n<p>For this step, you'll want to <strong><a href=\"https:\/\/vwo.com\/blog\/conducting-competitor-research-for-better-optimization-results\/\" rel=\"nofollow noopener\" target=\"_blank\">research your competitors<\/a><\/strong>.&nbsp;<\/p>\n<p>This can be done by finding several competitors online, scouring their websites with different mindsets, and then writing down where they've succeeded or failed with their own CRO and website optimization elements.&nbsp;<\/p>\n<p><strong>Paste links to competitors' websites<\/strong> you've analyzed, and<strong> then write down your findings<\/strong> in the appropriate text boxes.<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<hr>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> What did competitors do that was successful? <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> What did competitors do that wasn't successful? <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"step-6-identifying-the-issues\">\n<h2>Step 6: Identifying the issues:<\/h2>\n<div class=\"text-content\">\n<p class=\"style-info\">You've undertaken research, gathered data, and even looked at how your competitors are functioning; you should now have a clear idea of the issues affecting the conversions you want to increase.<\/p>\n<p>In the following task you'll list these issues, preparing you for making the necessary changes.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"identify-issues-impacting-conversion-rates\">\n<h2>Identify issues impacting conversion rates<\/h2>\n<div class=\"text-content\">\n<p><strong>Identify the specific issues that are negatively impacting your conversion rates, then list them below.<\/strong><\/p>\n<p>With all the information you've collected, you should now be able to&nbsp;understand&nbsp;<em>why&nbsp;<\/em>there's an issue - or issues - with conversions.&nbsp;<\/p>\n<p>For example, if your business wasn't receiving as many eBook downloads as hoped for, you might have noticed that your website wasn't utilizing pop-ups to advertise eBooks, while your competitors were<\/p>\n<p><strong>List the issues negatively impacting your conversion rates<\/strong> in the text box.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> List of issues impacting conversion rates <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"step-7-considering-conversionchanging-actions\">\n<h2>Step 7: Considering conversion-changing actions:<\/h2>\n<div class=\"text-content\">\n<p class=\"style-info\">Seeing as you've identified the issues at hand, you should now create a list of actions that would positively impact the conversions you want to increase.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"consider-what-actions-could-increase-conversion-rates\">\n<h2>Consider what actions could increase conversion rates<\/h2>\n<div class=\"text-content\">\n<p><strong>Consider what actions can be implemented to help increase conversion rates, then create a list of potential options below.<\/strong><\/p>\n<p>With the issues related to conversion in mind, now <strong>write down a list<\/strong> of potential <strong>actions that could be taken to increase conversion rates<\/strong>.<\/p>\n<p>Use the text box to write the list down.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> List of potential actions to take <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"step-8-preparing-the-actions\">\n<h2>Step 8: Preparing the actions:<\/h2>\n<div class=\"text-content\">\n<p class=\"style-info\">For this step, you'll start putting the changes in motion. Although you won't be pushing the changes live just yet, you'll be doing the pre-requisite measures.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"prepare-the-actions-for-ab-testing\">\n<h2>Prepare the actions for A\/B testing<\/h2>\n<div class=\"text-content\">\n<p><strong>Start preparing the actions that will be implemented for the upcoming A\/B test.<\/strong><\/p>\n<p>For this step, you'll be<strong>&nbsp;preparing<\/strong> <strong>the actions<\/strong> <strong>for A\/B testing<\/strong>.<\/p>\n<p>This may mean asking a designer to design&nbsp;<a href=\"https:\/\/www.process.st\/design-processes-and-checklists\/\" rel=\"nofollow noopener\" target=\"_blank\"><\/a>a new page, a content writer to write new text, or a developer to write new code.<\/p>\n<p><strong>Write down what needs to be done to prepare<\/strong>&nbsp;the actions for A\/B testing in the last text box.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> List of final actions to take <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> What needs to be done to prepare for A\/B testing? <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"step-9-conducting-the-ab-test\">\n<h2>Step 9: Conducting the A\/B test:<\/h2>\n<div class=\"text-content\">\n<p class=\"style-info\">After all the research and preparation, you're at the most important step of the process: Implementing the changes and conducting an A\/B test to make sure the changes you make are positive.<\/p>\n<p>Follow the next two tasks to properly conduct an A\/B test and generate critical data.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/hpf5fwSe5lOKwJYAvhREqQ.jpeg\" alt=\"Step 9: Conducting the A\/B test:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/hpf5fwSe5lOKwJYAvhREqQ.jpeg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/unsplash.com\/photos\/82TpEld0_e4\" rel=\"nofollow noopener\" target=\"_blank\">(Source)<\/a><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"undergo-the-ab-test\">\n<h2>Undergo the A\/B test<\/h2>\n<div class=\"text-content\">\n<p><strong>Undergo the A\/B test, using the Process Street A\/B testing checklist to help you.<\/strong><\/p>\n<p>An A\/B test is a CRO and website optimization test where two versions of a web page are compared with each other. It gives you data concerning which changes you should or shouldn't make.<\/p>\n<p class=\"style-danger\">An A\/B test shouldn't be taken lightly.<\/p>\n<p>For maximum success, <strong>follow the&nbsp;<a href=\"https:\/\/www.process.st\/templates\/ab-testing\/\" rel=\"nofollow noopener\" target=\"_blank\">A\/B testing<\/a><\/strong>&nbsp;<strong>checklist<\/strong> created by Process Street, a piece of <a href=\"https:\/\/www.process.st\/bpm-software\/\" rel=\"nofollow noopener\" target=\"_blank\">BPM software<\/a>. It'll guide you through every step of the way.<\/p>\n<p>It's<a href=\"https:\/\/neilpatel.com\/blog\/how-long-to-run-an-ab-test\/\" rel=\"nofollow noopener\" target=\"_blank\"> recommended<\/a> by <a href=\"https:\/\/twitter.com\/neilpatel\" rel=\"nofollow noopener\" target=\"_blank\">Neil Patel<\/a> that the A\/B test lasts at least a week, preferably two.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"jot-down-the-ab-test-results\">\n<h2>Jot down the A\/B test results<\/h2>\n<div class=\"text-content\">\n<p><strong>Jot down the results of the A\/B test in the text box below.<\/strong><\/p>\n<p>Once the A\/B test has run its course and you have reliable data concerning the actions you should or should not take,<strong> jot down the A\/B test results<\/strong>.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> A\/B test results <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"step-10-returning-to-the-hypotheses\">\n<h2>Step 10: Returning to the hypotheses:<\/h2>\n<div class=\"text-content\">\n<p class=\"style-info\">In the last and final step, you'll be returning to the initial hypotheses you created, measuring the successfulness of the process, and making sure any positive changes to your site are pushed live.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"prepare-cro--web-optimization-strategy-for-review\">\n<h2>Prepare CRO &amp; web optimization strategy for review<\/h2>\n<div class=\"text-content\">\n<p><strong>Refer to your original hypotheses, using the form fields to consider whether the changes resulted in success.<\/strong><\/p>\n<p>Seeing as the A\/B test has been completed, you'll now <strong>return to your hypotheses<\/strong>.<\/p>\n<p>If the changes weren't successful, you'll want to go back to task 19 and try other methods to facilitate website optimization and increase the conversion rates. You should run an A\/B test for each potential change.<\/p>\n<p>If the changes were successful, you'll want to ensure the changes are pushed live.<\/p>\n<p class=\"style-warning\">Via&nbsp;<a href=\"https:\/\/www.process.st\/help\/docs\/variables\/\" rel=\"nofollow noopener\" target=\"_blank\">variables<\/a>, you don't have to navigate back to step 7 to see your original hypotheses. The information is being pulled straight in.<\/p>\n<hr>\n<h5>Original hypotheses:<\/h5>\n<p><strong>What needs to be improved?<\/strong><\/p>\n<p>{{form.What_needs_to_be_improved?}}<\/p>\n<p><strong>Why does it need to be improved?<\/strong><\/p>\n<p>{{form.Why_does_it_need_to_be_improved?}}<\/p>\n<p><strong>What effect will the changes have?<\/strong><\/p>\n<p>{{form.What_effect_will_the_changes_have?}}<\/p>\n<p><strong>Who's the persona behind the (non)click?<\/strong><\/p>\n<p>{{form.Who's_the_persona_behind_the_(non)click?}}<\/p>\n<p><strong>What parts of the site should be targeted?<\/strong><\/p>\n<p>{{form.What_parts_of_the_site_should_be_targeted?}}<\/p>\n<hr>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> How correct or incorrect were the original hypotheses? <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Have the changes increased conversion rates? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Using the Members form field below,&nbsp;<strong>assign the individual who will approve the CRO &amp; web optimization strategy.<\/strong><\/p>\n<p class=\"style-info\">Check out our Knowledge Base for more information on the <a href=\"https:\/\/www.process.st\/help\/docs\/approvals\/\" rel=\"nofollow noopener\" target=\"_blank\">approvals<\/a> feature.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"approval-cro--web-optimization-strategy\">\n<h2>Approval: CRO &amp; web optimization strategy<\/h2>\n<div class=\"approval-content\">\n<div class=\"header\">\n<div class=\"list-title\">\n    Will be submitted for approval:\n   <\/div>\n<\/p><\/div>\n<div class=\"approval-rule-subject-tasks-list\">\n<ul class=\"list\">\n<li>\n<div class=\"approval-rule-subject-tasks-list-item\">\n<div class=\"item\">\n<div class=\"container\">\n        <span class=\"title\">Prepare CRO &amp; web optimization strategy for review<\/span> <\/p>\n<div class=\"body\">\n         Will be submitted\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"ensure-positive-changes-go-live\">\n<h2>Ensure positive changes go live<\/h2>\n<div class=\"text-content\">\n<p><strong>Ensure positive changes go live by adding a go-live date to the calendar.<\/strong><\/p>\n<p>The final task of this CRO&nbsp;<a href=\"https:\/\/www.process.st\/make-a-to-do-list\/\" rel=\"nofollow noopener\" target=\"_blank\">todo list<\/a> is to <strong>make sure<\/strong> what the A\/B test determined as <strong>positive changes go live<\/strong>.&nbsp;<\/p>\n<p>Whether you're planning to push the changes in a day or a month, <strong>use the calendar below to mark the go-live date<\/strong>.<\/p>\n<\/p><\/div>\n<div class=\"date-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> When do the changes go live? <\/label> <\/p>\n<div class=\"date-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"sources\">\n<h2>Sources:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/twitter.com\/Moz\" rel=\"nofollow noopener\" target=\"_blank\">Moz<\/a> - <a href=\"https:\/\/moz.com\/learn\/seo\/conversion-rate-optimization\" rel=\"nofollow noopener\" target=\"_blank\">Conversion Rate Optimization<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/paddymoogan\" rel=\"nofollow noopener\" target=\"_blank\">Paddy Moogan<\/a> - <a href=\"https:\/\/moz.com\/blog\/5-step-framework-for-conversion-rate-optimization\" rel=\"nofollow noopener\" target=\"_blank\">A 5-Step Framework for Conversion Rate Optimization<\/a><\/li>\n<li><a href=\"https:\/\/conversion-rate-experts.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Conversion Rate Experts<\/a> - <a href=\"https:\/\/conversion-rate-experts.com\/power-law\/\" rel=\"nofollow noopener\" target=\"_blank\">\u201cThe Power Law of CRO\u201d\u2014 and why it means CRO is the most important activity for your business<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/shanelle_mullin\" rel=\"nofollow noopener\" target=\"_blank\">Shanelle Mullin<\/a> - <a href=\"https:\/\/unbounce.com\/conversion-rate-optimization\/3-major-cro-challenges-how-to-overcome-them\/\" rel=\"nofollow noopener\" target=\"_blank\">3 Major CRO Challenges &amp; How to Overcome Them<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/iamalexbirkett\" rel=\"nofollow noopener\" target=\"_blank\">Alex Birkett<\/a> - <a href=\"https:\/\/conversionxl.com\/blog\/2016-conversion-optimization-report\/\" rel=\"nofollow noopener\" target=\"_blank\">The 2016 State of Conversion Optimization Report<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/shane_barker\" rel=\"nofollow noopener\" target=\"_blank\">Shane Barker<\/a> - <a href=\"https:\/\/vwo.com\/blog\/conducting-competitor-research-for-better-optimization-results\/\" rel=\"nofollow noopener\" target=\"_blank\">How To Conduct Competitor Research For Better Conversion Optimization Results<\/a><\/li>\n<li><a href=\"https:\/\/in.linkedin.com\/in\/nitin-deshdeep\" rel=\"nofollow noopener\" target=\"_blank\">Nitin Deshdeep<\/a>&nbsp;- <a href=\"https:\/\/vwo.com\/blog\/google-analytics-metrics-for-cro\/\" rel=\"nofollow noopener\" target=\"_blank\">A Guide to Using Google Analytics Metrics and Dimensions for Conversion Optimization<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/neilpatel\" rel=\"nofollow noopener\" target=\"_blank\">Neil Patel<\/a> - <a href=\"https:\/\/neilpatel.com\/blog\/how-long-to-run-an-ab-test\/\" rel=\"nofollow noopener\" target=\"_blank\">How Long Should I Run My A\/B Test?<\/a><\/li>\n<li>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/svitlanagraves\/\" rel=\"nofollow noopener\" target=\"_blank\">Svitlana Graves<\/a> - <a href=\"https:\/\/conversionxl.com\/blog\/competitive-analysis\/\" rel=\"nofollow noopener\" target=\"_blank\">How to Do a Competitive Analysis: A Step-by-Step Guide<\/a><\/p>\n<\/li>\n<li><a href=\"https:\/\/www.conductor.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Conductor<\/a> - <a href=\"https:\/\/web.archive.org\/web\/20180819234411\/https:\/\/www.conductor.com\/press-room\/competitive-analysis-search-linked-higher-conversions-data\/\" rel=\"nofollow noopener\" target=\"_blank\">Competitive Analysis in Search Is Linked to Higher Conversions [Data]<\/a><\/li>\n<li>\n<p><a href=\"https:\/\/twitter.com\/adenandrus\" rel=\"nofollow noopener\" target=\"_blank\">Aden Andrus<\/a> - <a href=\"https:\/\/www.disruptiveadvertising.com\/conversion-rate-optimization\/conversion-rate\/\" rel=\"nofollow noopener\" target=\"_blank\">What is Conversion Rate? How to Calculate and Improve Your Conversion Rate<\/a><\/p>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"related-checklists\">\n<h2>Related checklists:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/www.process.st\/templates\/submitting-content-to-social-bookmarking-sites\/\" rel=\"nofollow noopener\" target=\"_blank\">Submitting Content to Social Bookmarking Sites<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/how-to-find-almost-anyones-email-address\/\" rel=\"nofollow noopener\" target=\"_blank\">How to Find Almost Anyone\u2019s Email Address<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/daily-mention-tracking-for-content-promotion\/\" rel=\"nofollow noopener\" target=\"_blank\">Daily Mention Tracking for Content Promotion<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/seo-checklist-the-keyword-research-process\/\" rel=\"nofollow noopener\" target=\"_blank\">SEO Checklist: The Keyword Research Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/sales-training-process\/\" rel=\"nofollow noopener\" target=\"_blank\">Sales training process checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/weekly-sales-prospecting-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Weekly sales prospecting checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/cold-calling-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Cold calling checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/bant-sales-qualification-call-process\/\" rel=\"nofollow noopener\" target=\"_blank\">BANT sales qualification call process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/sales-presentation-template\/\" rel=\"nofollow noopener\" target=\"_blank\">Sales presentation template<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/sales-pitch-planning-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Sales pitch planning checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/closing-the-sale-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Closing the sale checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/order-processing-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Order processing checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/monthly-sales-report\/\" rel=\"nofollow noopener\" target=\"_blank\">Monthly sales report<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/ppc-audit-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">PPC Audit Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/ppc-daily-campaign-review-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">PPC Daily Campaign Review Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/ppc-weekly-campaign-review-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">PPC Weekly Campaign Review Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/ppc-monthly-campaign-review-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">PPC Monthly Campaign Review Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/performance-marketing-ppc-keyword-competition-analysis-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Performance Marketing (PPC) Keyword Competition Analysis Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/new-facebook-ads-creation-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">New Facebook Ads Creation Checklist<\/a><\/li>\n<\/ul><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Introduction: If you've ever asked yourself \"What is conversion rate optimization?\", you're not alone. It's a confusing concept for many to understand. And for some, it's even harder to implement. In fact, only&nbsp;28% of marketers&nbsp;say they're satisfied with their conversion rates. But by following a process for conducting CRO properly, you can transform&nbsp;your website from [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":19906,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"30","template_description":"Follow these 10 steps every time you want to correctly optimize your conversion rates, and thus, your website.","template_id":"p8u-gzaRFvBrkmNJgF1Hqg","task_0":"Introduction:","task_slug_0":"introduction","task_1":"Add basic information","task_slug_1":"add-basic-information","task_2":"Step 1: Gathering initial data:","task_slug_2":"step-1-gathering-initial-data","task_3":"Use the conversion rate formula","task_slug_3":"use-the-conversion-rate-formula","task_4":"Jot down current conversion rates","task_slug_4":"jot-down-current-conversion-rates","task_5":"Step 2: Writing down hypotheses:","task_slug_5":"step-2-writing-down-hypotheses","task_6":"Create initial hypotheses","task_slug_6":"create-initial-hypotheses","task_7":"Step 3: Undergoing qualitative research:","task_slug_7":"step-3-undergoing-qualitative-research","task_8":"Undergo qualitative research","task_slug_8":"undergo-qualitative-research","task_9":"Write down what was learned from qualitative research","task_slug_9":"write-down-what-was-learned-from-qualitative-research","task_10":"Step 4: Undergoing quantitative research:","task_slug_10":"step-4-undergoing-quantitative-research","task_11":"Undertake quantitative research","task_slug_11":"undertake-quantitative-research","task_12":"Write down what was learned from quantitative research","task_slug_12":"write-down-what-was-learned-from-quantitative-research","task_13":"Step 5: Researching competitors:","task_slug_13":"step-5-researching-competitors","task_14":"Conduct research on your competitors","task_slug_14":"conduct-research-on-your-competitors","task_15":"Step 6: Identifying the issues:","task_slug_15":"step-6-identifying-the-issues","task_16":"Identify issues impacting conversion rates","task_slug_16":"identify-issues-impacting-conversion-rates","task_17":"Step 7: Considering conversion-changing actions:","task_slug_17":"step-7-considering-conversionchanging-actions","task_18":"Consider what actions could increase conversion rates","task_slug_18":"consider-what-actions-could-increase-conversion-rates","task_19":"Step 8: Preparing the actions:","task_slug_19":"step-8-preparing-the-actions","task_20":"Prepare the actions for A\/B testing","task_slug_20":"prepare-the-actions-for-ab-testing","task_21":"Step 9: Conducting the A\/B test:","task_slug_21":"step-9-conducting-the-ab-test","task_22":"Undergo the A\/B test","task_slug_22":"undergo-the-ab-test","task_23":"Jot down the A\/B test results","task_slug_23":"jot-down-the-ab-test-results","task_24":"Step 10: Returning to the hypotheses:","task_slug_24":"step-10-returning-to-the-hypotheses","task_25":"Prepare CRO &amp; 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