{"id":21259,"date":"2020-01-17T22:40:52","date_gmt":"2020-01-17T22:40:52","guid":{"rendered":"https:\/\/www.process.st\/templates\/personalized-marketing-campaign-template-3\/"},"modified":"2024-02-29T01:08:07","modified_gmt":"2024-02-29T01:08:07","slug":"personalized-marketing-campaign-template-3","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/personalized-marketing-campaign-template-3\/","title":{"rendered":"Personalized marketing campaign template"},"content":{"rendered":"<section id=\"introduction\">\n<h2>Introduction:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/l9QTUuJX8qWmIBocz2dKwQ.png\" alt=\"Introduction:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/l9QTUuJX8qWmIBocz2dKwQ.png\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p><strong>This template has been designed as an aid for the personalization of your automated marketing campaign.<\/strong><\/p>\n<p>At <a href=\"https:\/\/www.process.st\/\" rel=\"nofollow noopener\" target=\"_blank\">Process Street<\/a> we recognize the fact that personalized marketing campaigns provide you with the<a href=\"https:\/\/www.bluleadz.com\/blog\/the-top-8-benefits-of-personalized-marketing-strategies\" rel=\"nofollow noopener\" target=\"_blank\"> opportunity to build strong relations<\/a> with your prospects, seemingly before you know anything about them.<\/p>\n<p>Companies of all sizes capture amazing benefits from adding a touch of personalization to their marketing campaigns.<\/p>\n<p>For example, personalized emails obtain a transaction rate that is <a href=\"https:\/\/marketingland.com\/study-70-brands-personalizing-emails-missing-higher-transaction-rates-revenue-73241\" rel=\"nofollow noopener\" target=\"_blank\">six-times higher than generic emails<\/a>.<\/p>\n<p>Despite the huge benefits personalization can have, <a href=\"https:\/\/www.getelastic.com\/using-big-data-for-big-personalization-infographic\" rel=\"nofollow noopener\" target=\"_blank\">95% of marketers<\/a> are found to not know how to use personalized data.<\/p>\n<p><strong>This is where this template steps in. This template runs through a few processes that act to personalize your marketing campaigns.<\/strong><\/p>\n<p>As a small business owner or marketer, you can run this template anytime you wish to remarket your ads. You will be presented with form fields, such as the long text form field and multiple-choice questions.&nbsp;You are required to&nbsp;<strong>populate each form field with your specific data<\/strong>.<\/p>\n<p>More information on how to use each form field is provided in the 'Enter Checklist Details' task.&nbsp;<\/p>\n<p>You will also be presented with the following:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/stop-tasks\/\" rel=\"nofollow noopener\" target=\"_blank\">Stop tasks<\/a>&nbsp;to ensure task order.<\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/conditional-logic\/\" rel=\"nofollow noopener\" target=\"_blank\">Conditional logic<\/a> to create a dynamic template to cater to your specific needs.&nbsp;<\/li>\n<\/ul>\n<\/p><\/div>\n<\/section>\n<section id=\"record-checklist-details\">\n<h2>Record checklist details<\/h2>\n<div class=\"text-content\">\n<p><strong>To begin this Personalized Marketing Campaign Template,<\/strong> enter the required details into the form fields below.<\/p>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Your name <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"text-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Your business name <\/label><br \/>\n   <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n<\/p><\/div>\n<div class=\"date-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Template start date <\/label> <\/p>\n<div class=\"date-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\">These are all examples of form fields, which are fields of information which can be filled in by a user working through a checklist from this template.<\/p>\n<p>More information is provided for each form field via our help pages:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/how-subtask-work\/\" rel=\"nofollow noopener\" target=\"_blank\">Subtasks&nbsp;<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Dropdown<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Short Text<\/a>&nbsp;<\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Date<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Entering email address&nbsp;<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Multiple choice<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/form-fields\/\" rel=\"nofollow noopener\" target=\"_blank\">Long text<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/help\/docs\/email-widget\/\" rel=\"nofollow noopener\" target=\"_blank\">Email widget<\/a><\/li>\n<\/ul>\n<p class=\"style-info\">This is a&nbsp;<a href=\"https:\/\/www.process.st\/help\/docs\/stop-tasks\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>stop task<\/strong><\/a>, which means you cannot progress in this template until the required form fields are complete.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"segment-your-signup-forms\">\n<h2>Segment your sign-up forms:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/p3nwEwYfD6knXZqexDRB9g.jpg\" alt=\"Segment your sign-up forms:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/p3nwEwYfD6knXZqexDRB9g.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"personalize-your-email-signup-form\">\n<h2>Personalize your email sign-up form<\/h2>\n<div class=\"text-content\">\n<p>It is possible to <strong>personalize your email sign-up forms<\/strong>. This is what we will look to personalize first.<\/p>\n<p>You decide how you would like to segment your audience. Then <strong>take your normal opt-in form, and edit this form<\/strong> to segment your audience as required.<\/p>\n<p>You do this by asking relevant questions to your audience as they sign up. For example 'what state are you from' will segment your audience by location.<\/p>\n<p>Record how you would like to segment your audience in the long-text form field below.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Decide the different ways you would like to segment your audience <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>Complete the subtask checklist below.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Edit your email sign-up form, using relevant questions to separate your audience as required\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure your sign-up form obtains the user's email address\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>With the information gathered, you can then send content relevant to the user's response.<\/p>\n<p><strong>Consider ways you could edit your content.<\/strong> You will create your tailored content in the next stage of this template.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Consider ways you can edit your content to make it personalized\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p><strong>To aid your understanding<\/strong> of how you can tailor your email sign-up form to segment your audience, you can view an example provided as the next stage in this template if you wish.<\/p>\n<p>Select 'Yes' or 'No' from the dropdown form field to be directed to the relevant stage in this process.<\/p>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Would you like to view a personalized email sign-up form? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\">You might choose to segment your audience based on:<\/p>\n<ul>\n<li>\n<p class=\"style-info\">Geographic location<\/p>\n<\/li>\n<li>\n<p class=\"style-info\">Age<\/p>\n<\/li>\n<li>\n<p class=\"style-info\">Interests<\/p>\n<\/li>\n<li>\n<p class=\"style-info\">Behavioral data such as customer vs. prospect<\/p>\n<\/li>\n<li>\n<p class=\"style-info\">Transactional data like past purhcases or a particular plan<\/p>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"personalize-your-signup-form-example\">\n<h2>Personalize your sign-up form example<\/h2>\n<div class=\"text-content\">\n<p><strong>We have gathered this example from <a href=\"https:\/\/segment.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Segment<\/a>.<\/strong><\/p>\n<p>At first, the opt-in form seems like any other.<\/p>\n<p>As you progress through the form however, you are presented with more questions allowing Segment to gather more information about you.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/mz6CoFbnpdxVHK_PNPFH6w.png\" alt=\"At first, this looks like a normal opt-in form. As you continue through, however, you are asked questions that allow Segment to gather more information about you.\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/mz6CoFbnpdxVHK_PNPFH6w.png\"> <\/a><figcaption>\n     At first, this looks like a normal opt-in form. As you continue through, however, you are asked questions that allow Segment to gather more information about you.<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/iaci55T-PRN0pHzKg5FECA.png\" alt=\"You are asked whether you want to signup for yourself or your company.\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/iaci55T-PRN0pHzKg5FECA.png\"> <\/a><figcaption>\n     You are asked whether you want to signup for yourself or your company.<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/mrzIDH6Q3kdD68Zt8DxLfw.png\" alt=\"You are asked to provide your companies name, size, and your role.\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/mrzIDH6Q3kdD68Zt8DxLfw.png\"> <\/a><figcaption>\n     You are asked to provide your companies name, size, and your role.<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/nPM88uteVVr-rMqIwv9Fcg.png\" alt=\"Your answers to these questions trigger an automated response based on the segment (job title, company size, etc) you selected.\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/nPM88uteVVr-rMqIwv9Fcg.png\"> <\/a><figcaption>\n     Your answers to these questions trigger an automated response based on the segment (job title, company size, etc) you selected.<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"optimize-your-segment-campaigns\">\n<h2>Optimize your segment campaigns:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/qPtbvuLYT_SEmCCrO1FMHQ.jpg\" alt=\"Optimize your segment campaigns:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/qPtbvuLYT_SEmCCrO1FMHQ.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"consider-content-personalized-examples\">\n<h2>Consider content personalized examples<\/h2>\n<div class=\"text-content\">\n<p>Once you have obtained the email address of a given user and information for segmentation, you can <strong>begin the real work of creating personalized content. <br \/><\/strong><\/p>\n<p>The multiple choice form field below<strong> lists common ways the audience can be segmented.<\/strong><\/p>\n<p>Select each to be presented with an example of how content can be personalized for that segment.<\/p>\n<\/p><\/div>\n<div class=\"multi-choice-content form-field-content\">\n<div class=\"form-group\">\n   <label> Common audience segments <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"\">Multiple options can be selected from this list<\/option><\/select>\n  <\/div>\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      New subscribers\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Incomplete accounts\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Interest based\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Location\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Inactivity\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section id=\"view-personalized-content-for-new-subscribers\">\n<h2>View personalized content for new subscribers<\/h2>\n<div class=\"text-content\">\n<p><strong>New subscribers will want information on how to get started, and to understand how your company works.<\/strong><\/p>\n<p>You can send personalized content, in this case, to iron out any confusion.<\/p>\n<p>You are presented with our <strong>website form field and our file upload form field<\/strong>. You can plan out your email content targeted towards new subscribers.&nbsp; You can then enter the URL link for online documentation of this plan, or upload this plan as a file respectively.<\/p>\n<p>With content personalized for new subscribers, make sure you plan for the following:<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Answer common questions customers ask in regards to your product\/service\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Provide a concise explanation of what your company\/service provides\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure your content is engaging\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/kZe9lksT_CXC4dkbQxRIjg.png\" alt=\"Personalize content for new subscribers, like this example produced by Lyft.\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/kZe9lksT_CXC4dkbQxRIjg.png\"> <\/a><figcaption>\n     Personalize content for new subscribers, like this example produced by Lyft.<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> File upload of content plan <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"view-personalized-content-for-incomplete-accounts\">\n<h2>View personalized content for incomplete accounts<\/h2>\n<div class=\"text-content\">\n<p><strong>For audiences that have incomplete accounts, you can send email reminders for them to finish setting up an account.<\/strong><\/p>\n<p>You are presented with our <strong>website form field and our file upload form field<\/strong>. You can plan out your email content targeted towards users with incomplete accounts. You can then enter the URL link for online documentation of this plan, or upload this plan as a file respectively.<\/p>\n<p>With content personalized for incomplete accounts, make sure you plan for the following:<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Consider adding the subscriber's name for greater personalization\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure your content is engaging\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Indicate the user's profile setup status\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Provide a link for the user to follow and complete their account\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/smCuZfaiCaFJ-H7ZFgtKxw.png\" alt=\"Personalize content for incomplete accounts, like this example produced by Hired.\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/smCuZfaiCaFJ-H7ZFgtKxw.png\"> <\/a><figcaption>\n     Personalize content for incomplete accounts, like this example produced by Hired.<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Upload file of content plan <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"view-personalized-content-for-interestbased\">\n<h2>View personalized content for interest-based<\/h2>\n<div class=\"text-content\">\n<p><strong>If you segmented your audience based on audience interest, you will want to produce content that is specific to the user's interests.<\/strong><\/p>\n<p>You are presented with our <strong>website form field and our file upload form field<\/strong>. You can plan out your email content targeted towards users with specific interests. You can then enter the URL link for online documentation of this plan, or upload this plan as a file respectively.<\/p>\n<p>With content personalized for users with specific interests, make sure you plan for the following:<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Create engaging content\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Highlight the topic of your content\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Allow the user to easily unsubscribe\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Send a triggered email if the user unsubscribes\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/tRhLkWBnNnvot5cryuhLcA.png\" alt=\"You can send personalized content based on users interests, like the above example. This is an email targeted towards users with an interest of dogs.\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/tRhLkWBnNnvot5cryuhLcA.png\"> <\/a><figcaption>\n     You can send personalized content based on users interests, like the above example. This is an email targeted towards users with an interest of dogs.<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/nN_4-g9NbdnfFbkjXVlCZg.png\" alt=\"You can send a triggered email if the user unsubscribes, like the example above produce by Hipmunk.\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/nN_4-g9NbdnfFbkjXVlCZg.png\"> <\/a><figcaption>\n     You can send a triggered email if the user unsubscribes, like the example above produce by Hipmunk.<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Upload file of content plan <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"view-personalized-content-based-on-location\">\n<h2>View personalized content based on location<\/h2>\n<div class=\"text-content\">\n<p><strong>Segmenting your list based on location allows you to promote specific events happening at a specific location only.<\/strong><\/p>\n<p>You are presented with our <strong>website form field and our file upload form field<\/strong>. You can plan out your email content targeted towards users based on location. You can then enter the URL link for online documentation of this plan, or upload this plan as a file respectively.<\/p>\n<p>With content personalized for users based on location, make sure you plan for the following:<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure the event title is clear\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure the event type is clear\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure that the event date and location is clear\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       4\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Provide an concise explanation in regards to what the event is about and its aim\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       5\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure content is engaging\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/k4cesHF-gD4xitkP5D1Mzg.png\" alt=\"Segmenting your audience based on location provides the opportunity to provide content advertising specific events at the location of the audience. Take a look at this example by 99u.\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/k4cesHF-gD4xitkP5D1Mzg.png\"> <\/a><figcaption>\n     Segmenting your audience based on location provides the opportunity to provide content advertising specific events at the location of the audience. Take a look at this example by 99u.<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> File upload of content plan <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"view-personalized-content-based-on-inactivity\">\n<h2>View personalized content based on inactivity<\/h2>\n<div class=\"text-content\">\n<p><strong>You can segment an audience based on the audience's activity. You can send triggered emails when users haven't interacted in some way over a set period.<br \/><\/strong><\/p>\n<p>You are presented with our <strong>website form field and our file upload form field<\/strong>. You can plan out your email content based on user inactivity. You can then enter the URL link for online documentation of this plan, or upload this plan as a file respectively.<\/p>\n<p>With content personalized based on user inactivity, make sure you plan for the following:<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Include the user's name\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Include some important updates that they have missed that may work to re-engage the user\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure the content is engaging\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/goPG89x6Cpw0zg7oKRxBjw.png\" alt=\"View the above example produced by Facebook. This email is notifying the user that they haven't been active for some while, re-engaging the user.\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/goPG89x6Cpw0zg7oKRxBjw.png\"> <\/a><figcaption>\n     View the above example produced by Facebook. This email is notifying the user that they haven't been active for some while, re-engaging the user.<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> File upload of content plan <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"consider-how-you-could-use-demographic-data-to-segment-your-audience\">\n<h2>Consider how you could use demographic data to segment your audience<\/h2>\n<div class=\"text-content\">\n<p>You can personalize your emails by segmenting your audience in other ways. For example, <strong>audience segmentation based on different demographics.<\/strong><\/p>\n<p>Consider how you would segment your audience based on demographic data for example age, gender or ethnicity.<\/p>\n<\/p><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Consider how you could segment your audience based on demographic data. <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"personalize-your-emails-with-psychographics\">\n<h2>Personalize your emails with psychographics<\/h2>\n<div class=\"text-content\">\n<p><strong>Demographic segmentation can cause incorrect assumptions<\/strong> to be made in terms of your audience. Consider using <strong>psychographic information<\/strong> to segment your audience instead\/as well.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      When segmenting your audience, consider the different psychographics.\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"textarea-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Consider how you could segment your audience based on psychographic data. <\/label><br \/>\n   <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\">Segmenting your audience and <strong>personalizing your campaigns based on demographics can cause issues<\/strong>, as you <strong>make assumptions<\/strong> about your audience.<\/p>\n<p class=\"style-info\">For example, different aged women might buy the same specific variant of your product, let's say a candle. So segmentation via age in this instance can cause false assumptions to be made about what candle the women may want.<\/p>\n<p class=\"style-info\">You <strong>might have two psychographics.<\/strong> One woman wants the candle as home decoration and the other uses the candle to relax.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"personalize-other-aspects-of-your-emails\">\n<h2>Personalize other aspects of your emails<\/h2>\n<div class=\"text-content\">\n<p>There are other ways you can <strong>add personalization to your emails<\/strong>, which will significantly impact the success of your campaigns.<\/p>\n<p>One way is to <strong>create a personalized subject line.<\/strong><\/p>\n<p><strong>Here a few things to consider<\/strong> when creating your personalized subject line. <\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Adding the user's name to the subject line.\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Make sure that the personalization is natural.\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p><strong>Consider the below example produced by <a href=\"https:\/\/www.converse.com\/uk\" rel=\"nofollow noopener\" target=\"_blank\">Converse<\/a>. <\/strong>The name of the Converse brand isn't in the subject line itself, but the line works as the users know the email is for them. <\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/jbSDEwgTV7sMVi8xJHNOMQ.png\" alt=\"Consider the subject line example from Converse.\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/jbSDEwgTV7sMVi8xJHNOMQ.png\"> <\/a><figcaption>\n     Consider the subject line example from Converse.<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>You can upload an example of your subject line\/s plan using our file upload form fields below. Alternatively, you can copy the URL link to any online document detailing this subject line plan.<\/p>\n<\/p><\/div>\n<div class=\"file-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Upload a file plan of your subject line\/s. <\/label> <\/p>\n<div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\">An email with a personalized subject line is <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\" rel=\"nofollow noopener\" target=\"_blank\">26%<\/a> more likely to be opened.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"use-dynamic-content-to-personalize-email-designs\">\n<h2>Use dynamic content to personalize email designs:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/pkFpYx0gon7fKsRDbDVLJg.jpg\" alt=\"Use dynamic content to personalize email designs:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/pkFpYx0gon7fKsRDbDVLJg.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"consider-using-dynamic-content-to-personalize-your-emails\">\n<h2>Consider using dynamic content to personalize your emails<\/h2>\n<div class=\"text-content\">\n<p>You listed how you could segment your audience based on both demographic data and psychographic data below:<\/p>\n<h4 style=\"text-align: center;\">Audience segmentation based on demographic data<\/h4>\n<p>{{form.Consider_how_you_could_segment_your_audience_based_on_demographic_data.}}<\/p>\n<h4 style=\"text-align: center;\">Audience segmentation based on psychographic data<\/h4>\n<p>{{form.Consider_how_you_could_segment_your_audience_based_on_psychographic_data.}}<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Set up dynamic content in your emails to send personalized content based on the above audience segmentation\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>Based on the data that you collect, you can<strong> send unique messages to your users.<\/strong><\/p>\n<p>Personalization does not have to be a time-consuming task. With modern technology, it can be fairly easy and straightforward.<\/p>\n<p>You can segment your emails based on age, gender or any other demographic and psychographic data.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/r46VFrC8iw9NSgUOebpA6g.png\" alt=\"The running company Brooks delivered a campaign that sent recipients personalized content based on their location and the weather at that location.\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/r46VFrC8iw9NSgUOebpA6g.png\"> <\/a><figcaption>\n     The running company Brooks delivered a campaign that sent recipients personalized content based on their location and the weather at that location.<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"convert-with-a-personalized-homepage\">\n<h2>Convert with a personalized homepage:<\/h2>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/pAyK1eJxqiMLY7zuViBNiQ.jpg\" alt=\"Convert with a personalized homepage:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/pAyK1eJxqiMLY7zuViBNiQ.jpg\"> <\/a><br \/>\n  <\/figure>\n<\/p><\/div>\n<\/section>\n<section id=\"personalize-your-homepage\">\n<h2>Personalize your homepage<\/h2>\n<div class=\"text-content\">\n<p>Personalizing your homepage is another great way to boost your subscriber numbers. Begin personalizing your homepage by segmenting your list. <strong>Check off the tasks on their completion from the subtask form field below.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Segment your audience\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Create a homepage for each segment\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p>We have created an example of a personalized homepage. Select 'yes' from the dropdown menu to view this example if you wish.<\/p>\n<p>This is a conditional logic step. Selecting 'yes' or 'no' will direct you to the relevant stage in this process.<\/p>\n<\/p><\/div>\n<div class=\"select-field-content form-field-content\">\n<div class=\"form-group\">\n   <label> Would you like to view a personalized homepage example? <\/label><br \/>\n   <select disabled class=\"form-control\"><option value=\"An option will be selected here\">An option will be selected here<\/option><\/select>\n  <\/div>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\"><a href=\"https:\/\/www.conversionreview.com\/blog\/micro-conversions\/\" rel=\"nofollow noopener\" target=\"_blank\">Micro conversion<\/a> is a small step on the path of a visitor towards your primary conversion goal.<\/p>\n<\/p><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\">Did you know that <a href=\"https:\/\/www.marketingcharts.com\/digital-76743\" rel=\"nofollow noopener\" target=\"_blank\">58% of marketers<\/a> say that a <strong>website's homepage is the most personal experience someone can have with your brand?<\/strong><\/p>\n<p class=\"style-info\">Based on this information, we can safely suggest that the <strong>homepage is the first step in getting a conversion.<\/strong><\/p>\n<p class=\"style-info\"><strong>Marketers call this type of conversion <a href=\"https:\/\/www.conversionreview.com\/blog\/micro-conversions\/\" rel=\"nofollow noopener\" target=\"_blank\">micro-conversion<\/a>.<\/strong> That is, users don't go onto your website in this first instance to buy.<\/p>\n<p class=\"style-info\">They start by completing smaller steps first. This may include clicking your Call To Action or signing up for an email newsletter.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"view-personalized-homepage-examples\">\n<h2>View personalized homepage examples<\/h2>\n<div class=\"text-content\">\n<p>Personalization is about putting the most relevant information at the forefront. Below are examples of personalized homepages from the company <a href=\"https:\/\/www.optimizely.com\/uk\/\" rel=\"nofollow noopener\" target=\"_blank\">Optimizely<\/a>.<\/p>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/vDKmPF6hFi44z5HZC3hJNw.png\" alt=\"The original homepage for the company Optimizely.\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/vDKmPF6hFi44z5HZC3hJNw.png\"> <\/a><figcaption>\n     The original homepage for the company Optimizely.<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/tmPztL3ZN3fdUevqg15Bpw.png\" alt=\"Personalized homepage examples from Optimizely.\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/tmPztL3ZN3fdUevqg15Bpw.png\"> <\/a><figcaption>\n     Personalized homepage examples from Optimizely.<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"image-content\">\n<figure>\n   <a href=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/vDUe9odcWQLgZXIA571JBg.png\" alt=\"Personalized homepage examples from Optimizely.\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.process.st\/templates\/wp-content\/uploads\/2024\/02\/vDUe9odcWQLgZXIA571JBg.png\"> <\/a><figcaption>\n     Personalized homepage examples from Optimizely.<br \/>\n   <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"text-content\">\n<p>To create these personalized homepages,<strong> four groups were selected<\/strong>. Shopper from Target, late-night shoppers, visitors from the travel industry and visitors from Microsoft.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"test-your-personalized-homepage\">\n<h2>Test your personalized homepage<\/h2>\n<div class=\"text-content\">\n<p>Once you have segmented your audience and created a personalized homepage for each segment, you can <strong>test how well these personalized homepages performed in terms of the Call-To-Action.&nbsp;<\/strong><\/p>\n<p>Check off the subtasks below when analyzing the level of interaction towards your Call-To-Action.<\/p>\n<\/p><\/div>\n<div class=\"multi-select-content form-field-content\">\n<ul class=\"items\">\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       1\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Measure the level of engagement\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       2\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Measure the overall conversion rate\n    <\/div>\n<\/li>\n<li class=\"item\">\n<div class=\"step-number-container\">\n<div class=\"step-number\">\n       3\n     <\/div>\n<\/p><\/div>\n<div class=\"step-checkbox-container\">\n<div class=\"step-checkbox\"><\/div>\n<\/p><\/div>\n<div class=\"item-name-static\">\n      Measure the micro-conversion rate\n    <\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"text-content\">\n<p class=\"style-info\">By personalizing the homepage, there is often an<strong> increase in the level of engagement achieved.<\/strong> This is because the <strong>content is unique<\/strong>, and speaks to different audiences.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"sources\">\n<h2>Sources:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/www.marketingcharts.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Marketing Charts<\/a> - <a href=\"https:\/\/www.marketingcharts.com\/digital-76743\" rel=\"nofollow noopener\" target=\"_blank\">Personalization Efforts Mainly Limited to Email and Website Home Pages<\/a><\/li>\n<li><a href=\"https:\/\/www.optimizely.com\/uk\/\" rel=\"nofollow noopener\" target=\"_blank\">Optimizely <\/a>- <a href=\"https:\/\/www.optimizely.com\/uk\/\" rel=\"nofollow noopener\" target=\"_blank\">Honepage<\/a><\/li>\n<li><a href=\"https:\/\/segment.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Segment<\/a> - <a href=\"https:\/\/segment.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Homepage<\/a><\/li>\n<li><a href=\"https:\/\/hired.co.uk\/\" rel=\"nofollow noopener\" target=\"_blank\">Hired <\/a>- <a href=\"https:\/\/hired.com\/login\" rel=\"nofollow noopener\" target=\"_blank\">Hired login<\/a><\/li>\n<li><a href=\"https:\/\/www.lyft.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Lyft<\/a> - <a href=\"https:\/\/www.lyft.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Homepage<\/a><\/li>\n<li><a href=\"https:\/\/www.hipmunk.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Hipmunk<\/a> - <a href=\"https:\/\/www.hipmunk.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Homepage<\/a><\/li>\n<li><a href=\"https:\/\/www.behance.net\/gallery\/21004227\/99U\" rel=\"nofollow noopener\" target=\"_blank\">Behance 99U<\/a> - <a href=\"https:\/\/www.behance.net\/gallery\/21004227\/99U\" rel=\"nofollow noopener\" target=\"_blank\">Homepage<\/a><\/li>\n<li><a href=\"https:\/\/www.campaignmonitor.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Campaign Monitor&nbsp; <\/a>- <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\" rel=\"nofollow noopener\" target=\"_blank\">The New Rules of Email Marketing<\/a><\/li>\n<li><a href=\"https:\/\/www.converse.com\/uk\" rel=\"nofollow noopener\" target=\"_blank\">Converse<\/a> - <a href=\"https:\/\/www.converse.com\/uk\" rel=\"nofollow noopener\" target=\"_blank\">Homepage<\/a><\/li>\n<li><a href=\"https:\/\/www.brooksrunning.com\/en_gb\/?gclid=Cj0KCQjwsvrpBRCsARIsAKBR_0IInzRdWhasj6z8RFyJtrpnVu4L8U_DQ0uE9wxugM1v2DPVfxXPmZIaAnaDEALw_wcB\" rel=\"nofollow noopener\" target=\"_blank\">Brooks<\/a> - <a href=\"https:\/\/www.brooksrunning.com\/en_gb\/?gclid=Cj0KCQjwsvrpBRCsARIsAKBR_0IInzRdWhasj6z8RFyJtrpnVu4L8U_DQ0uE9wxugM1v2DPVfxXPmZIaAnaDEALw_wcB\" rel=\"nofollow noopener\" target=\"_blank\">Homepage<\/a><\/li>\n<li><a href=\"https:\/\/www.getelastic.com\/\" rel=\"nofollow noopener\" target=\"_blank\">getelastic<\/a> - <a href=\"https:\/\/www.getelastic.com\/using-big-data-for-big-personalization-infographic#\" rel=\"nofollow noopener\" target=\"_blank\">Using Big Data For Big Personalization<\/a><\/li>\n<li><a href=\"https:\/\/pixabay.com\/illustrations\/webdesign-design-web-website-3411373\/\" rel=\"nofollow noopener\" target=\"_blank\">Image<\/a> - <a href=\"https:\/\/pixabay.com\/users\/kreatikar-8562930\/\" rel=\"nofollow noopener\" target=\"_blank\">kreatikar<\/a>, re-sized<\/li>\n<li><a href=\"https:\/\/pixabay.com\/photos\/jelly-marmalade-sweet-candy-sugar-3032344\/\" rel=\"nofollow noopener\" target=\"_blank\">Image<\/a> - <a href=\"https:\/\/pixabay.com\/users\/lisa870-7470972\/\" rel=\"nofollow noopener\" target=\"_blank\">lisa870<\/a>, re-sized<\/li>\n<li><a href=\"https:\/\/pixabay.com\/illustrations\/business-search-seo-engine-2082639\/\" rel=\"nofollow noopener\" target=\"_blank\">Image<\/a> - <a href=\"https:\/\/pixabay.com\/users\/ar130405-423602\/\" rel=\"nofollow noopener\" target=\"_blank\">ar130405<\/a>, re-sized<\/li>\n<li><a href=\"https:\/\/pixabay.com\/illustrations\/fractal-wave-background-motion-1034119\/\" rel=\"nofollow noopener\" target=\"_blank\">Image<\/a> - <a href=\"https:\/\/pixabay.com\/users\/thedigitalartist-202249\/\" rel=\"nofollow noopener\" target=\"_blank\">TheDigitalArtist<\/a>, re-sized<\/li>\n<\/ul>\n<\/p><\/div>\n<\/section>\n<section id=\"related-checklists\">\n<h2>Related checklists:<\/h2>\n<div class=\"text-content\">\n<ul>\n<li><a href=\"https:\/\/www.process.st\/templates\/email-onboarding-sequence\/\" rel=\"nofollow\">Email Onboarding Sequence Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/evangelist-sequence\/\" rel=\"nofollow\">Evangelist Sequence Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/lead-nurturing\/\" rel=\"nofollow\">Lead Nurturing Email Sequence Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/purchase-reminder-email\/\" rel=\"nofollow\">Purchase Reminder Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/re-engagement-sequence\/\" rel=\"nofollow\">Re-engagement Sequence Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/sales-email-sequence-process\/\" rel=\"nofollow\">Sales Email Sequence Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/training-sequence\/\" rel=\"nofollow\">Training Sequence Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/transactional-sequence\/\" rel=\"nofollow\">Transactional Sequence Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/upsell-sequence\/\" rel=\"nofollow\">Upsell Sequence Email Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/welcome-email-marketing-sequence-new-customer\/\" rel=\"nofollow\">Welcome Email Marketing Sequence, New Customer Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/smart-goal-setting-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">SMART Goal Setting Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/on-page-seo-checklist\" rel=\"nofollow\">On-Page SEO Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/technical-seo-audit\" rel=\"nofollow\">Technical SEO Audit<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/google-analytics-audit\" rel=\"nofollow\">Google Analytics Audit<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/product-launch-checklist\" rel=\"nofollow\">Product Launch Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/ux-audit\" rel=\"nofollow\">UX Audit<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/social-media-manager-daily-checklist\" rel=\"nofollow\">Social Media Manager Daily Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/social-media-influencer-outreach-checklist\" rel=\"nofollow\">Social Media Influencer Outreach Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/seo-checklist-the-keyword-research-process\/\" rel=\"nofollow\">SEO Checklist: The Keyword Research Process<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/new-affiliate-onboarding\/\" rel=\"nofollow\">New Affiliate Onboarding<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/advanced-content-promotion-checklist\/\" rel=\"nofollow\">Advanced Content Promotion Checklist<\/a><\/li>\n<li><a href=\"https:\/\/app.process.st\/templates\/AB-Testing-p4CiUhUU_knL3t1NZjVJtA\/view\/tasks\/gwvOvbKn88Px3C1ps3hOoA\" rel=\"nofollow noopener\" target=\"_blank\">AB Testing<\/a><\/li>\n<li><a href=\"https:\/\/app.process.st\/templates\/Creating-a-Newsletter-pi4XKX2uJB_SYvQuJ0tCMg\/view\/tasks\/nQnsqqLTldBbeXFHlbFExQ\" rel=\"nofollow noopener\" target=\"_blank\">Creating a Newsletter<\/a><\/li>\n<li><a href=\"https:\/\/app.process.st\/templates\/Customer-Feedback-u-pOj1YALnZr6OqRZyZA1A\/view\/tasks\/iHaEyicNhjQNY-j3bNNCJA\" rel=\"nofollow noopener\" target=\"_blank\">Customer Feedback<\/a><\/li>\n<li><a href=\"https:\/\/app.process.st\/templates\/Customer-Feedback-Survey-Process-uqzka3CWGkrXqn4f-fBAIw\/view\/tasks\/o0FxI3qQoRi7H7MG6zdNmA\" rel=\"nofollow noopener\" target=\"_blank\">Customer Feedback Survey Process<\/a><\/li>\n<li><a href=\"https:\/\/app.process.st\/templates\/PPC-Daily-Campaign-Review-Checklist-h6YLOKmeh2IqRLhtYqxDRA\/view\/tasks\/sCJVKNp10yieq_UXqftB2A\" rel=\"nofollow noopener\" target=\"_blank\">PPC Daily Campaign Review Checklist<\/a><\/li>\n<li><a href=\"https:\/\/app.process.st\/templates\/PPC-Monthly-Campaign-Review-Checklist-o89GfjAIqv3r8e1hLG5JAA\/view\/tasks\/g1jwjqbjZ2f9Tg5ZmkFCNA\" rel=\"nofollow noopener\" target=\"_blank\">PPC Monthly Campaign Review Checklist<\/a><\/li>\n<li><a href=\"https:\/\/app.process.st\/templates\/PPC-Weekly-Campaign-Review-Checklist-h95DcETS5ySlmDQMZA5Djw\/view\/tasks\/twFaRIwQYitGQqAxHTdMwg\" rel=\"nofollow noopener\" target=\"_blank\">PPC Weekly Campaign Review Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/mailchimp-merge-tags-template\/\" rel=\"nofollow\">MailChimp's Merge Tag Template<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/email-marketing-campaign-template\/\" rel=\"nofollow\">Email Marketing Campaign Template<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/email-scrubbing-template\/\" rel=\"nofollow\">Email Scrubbing Template<\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/hubspot-email-tracking-template\/\" rel=\"nofollow\">HubSpot's Email Tracking Template<\/a><a href=\"https:\/\/www.process.st\/templates\/personalized-marketing-campaign-template\/\" rel=\"nofollow\"><\/a><\/li>\n<li><a href=\"https:\/\/www.process.st\/templates\/remarket-leads-in-gmail-template\/\" rel=\"nofollow\"> Remarket Leads In Gmail Template<\/a><\/li>\n<\/ul><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Introduction: This template has been designed as an aid for the personalization of your automated marketing campaign. At Process Street we recognize the fact that personalized marketing campaigns provide you with the opportunity to build strong relations with your prospects, seemingly before you know anything about them. Companies of all sizes capture amazing benefits from [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":18991,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"","cover_icon_url":"","tasks_count":"23","template_description":"This template has been designed as an aid for the personalization of your automated marketing campaign.","template_id":"tdihBX1N1g7sWHBa7kdFqA","task_0":"Introduction:","task_slug_0":"introduction","task_1":"Record checklist details","task_slug_1":"record-checklist-details","task_2":"Segment your sign-up forms:","task_slug_2":"segment-your-signup-forms","task_3":"Personalize your email sign-up form","task_slug_3":"personalize-your-email-signup-form","task_4":"Personalize your sign-up form example","task_slug_4":"personalize-your-signup-form-example","task_5":"Optimize your segment campaigns:","task_slug_5":"optimize-your-segment-campaigns","task_6":"Consider content personalized examples","task_slug_6":"consider-content-personalized-examples","task_7":"View personalized content for new subscribers","task_slug_7":"view-personalized-content-for-new-subscribers","task_8":"View personalized content for incomplete accounts","task_slug_8":"view-personalized-content-for-incomplete-accounts","task_9":"View personalized content for interest-based","task_slug_9":"view-personalized-content-for-interestbased","task_10":"View personalized content based on location","task_slug_10":"view-personalized-content-based-on-location","task_11":"View personalized content based on inactivity","task_slug_11":"view-personalized-content-based-on-inactivity","task_12":"Consider how you could use demographic data to segment your audience","task_slug_12":"consider-how-you-could-use-demographic-data-to-segment-your-audience","task_13":"Personalize your emails with psychographics","task_slug_13":"personalize-your-emails-with-psychographics","task_14":"Personalize other aspects of your emails","task_slug_14":"personalize-other-aspects-of-your-emails","task_15":"Use dynamic content to personalize email designs:","task_slug_15":"use-dynamic-content-to-personalize-email-designs","task_16":"Consider using dynamic content to personalize your emails","task_slug_16":"consider-using-dynamic-content-to-personalize-your-emails","task_17":"Convert with a personalized homepage:","task_slug_17":"convert-with-a-personalized-homepage","task_18":"Personalize your homepage","task_slug_18":"personalize-your-homepage","task_19":"View personalized homepage examples","task_slug_19":"view-personalized-homepage-examples","task_20":"Test your personalized homepage","task_slug_20":"test-your-personalized-homepage","task_21":"Sources:","task_slug_21":"sources","task_22":"Related 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