{"id":21813,"date":"2020-02-25T18:29:35","date_gmt":"2020-02-25T18:29:35","guid":{"rendered":"https:\/\/www.process.st\/templates\/churn-prevention\/"},"modified":"2024-02-29T01:28:57","modified_gmt":"2024-02-29T01:28:57","slug":"churn-prevention","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/churn-prevention\/","title":{"rendered":"Churn Prevention"},"content":{"rendered":"
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Introduction:<\/h2>\n
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Churn is often referred to as the SaaS growth killer<\/a>. Failing to retain customers, particularly high-value customers, has a significant negative impact on revenue<\/strong> that, if not addressed, can stifle growth and ultimately play a large role in forcing a company to close its doors. <\/p>\n

Establishing ways to reduce and prevent churn<\/strong> has become a critical strategy<\/a> for SaaS and other subscription-based companies because research is showing that retaining customers is actually more important<\/a> to business success than acquiring new ones.<\/p>\n

After all, increasing customer retention rates by 5% increases profits by 25% to 95%,<\/a><\/span> and the cost of acquiring a new customer is anywhere from 5-25% more expensive<\/strong> than retaining an existing one.<\/p>\n

This checklist is designed to help you retain a high-value customer<\/strong> that has expressed a desire to cancel their subscription, or is clearly at risk of cancelling soon according to their product engagement metrics. In other words, it is a last-ditch effort to retain a valuable customer.<\/p>\n

Let\u2019s get started.<\/p>\n<\/p><\/div>\n<\/section>\n

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Preparation:<\/h2>\n<\/section>\n
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Record basic details<\/h2>\n
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