{"id":21861,"date":"2020-02-27T21:16:55","date_gmt":"2020-02-27T21:16:55","guid":{"rendered":"https:\/\/www.process.st\/templates\/mind-your-money-downsell-campaign\/"},"modified":"2024-02-29T01:31:36","modified_gmt":"2024-02-29T01:31:36","slug":"mind-your-money-downsell-campaign","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/mind-your-money-downsell-campaign\/","title":{"rendered":"Mind Your Money Downsell Campaign"},"content":{"rendered":"
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Follow-Up Downsell Email Campaign Process:<\/h2>\n<\/section>\n
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Purpose of the follow up campaign<\/h2>\n
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Why Run A Down-sell follow up Campaign?<\/strong><\/p>\n

After completing an affiliate launch for Kathrin Zenkina's Manifestation Babe Academy, we presented a follow-up, down-sell campaign to only<\/em> our warmest audience who did NOT purchase MBA during the launch.<\/p>\n

We asked ourselves, \"If the customer didn't purchase, but was highly engaged in the launch, what's an offer can I provide for a down-sell (another, lower-priced, opportunity) that perhaps better matches the customer AND will maintaining their relationship with our product. <\/p>\n<\/p><\/div>\n

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By segmenting our audience throughout the launch, we were able to identify the people who were most engaged with our emails and were aligned with the message of manifesting, but for one reason or another, decided to not purchase MBA. <\/p>\n

By presenting this group of people a down-sell option of Mind Your Money, we were able to utilize the audience and opportunities we have in front of us, without having to work harder for it and help them invest in themselves at the same time. <\/p>\n

win-win! <\/p>\n<\/p><\/div>\n

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How we ran our follow-up campaign:<\/strong><\/span><\/p>\n

We wrote a series of 3 emails, and sent those who were only highly engaged, but did not purchase in the launch and sent out with 2 follow up emails sent to<\/p>\n

We created:<\/p>\n