{"id":21908,"date":"2020-03-09T11:01:17","date_gmt":"2020-03-09T11:01:17","guid":{"rendered":"https:\/\/www.process.st\/templates\/bsr-greenwash-prevention-checklist\/"},"modified":"2024-02-29T01:33:22","modified_gmt":"2024-02-29T01:33:22","slug":"bsr-greenwash-prevention-checklist","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/bsr-greenwash-prevention-checklist\/","title":{"rendered":"BSR Greenwash Prevention Checklist"},"content":{"rendered":"
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Introduction:<\/h2>\n
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Follow our BSR Greenwash Prevention Checklist to access whether you are communicating your environmental efforts honestly and effectively.<\/strong><\/p>\n

Greenwash is:<\/p>\n

\"disinformation disseminated by an organization so as to present an environmentally responsible public image<\/em>.\" - Lexico<\/a>, Greenwash Definition<\/a><\/p>\n

According to a 2009 Edelman study, looking at more than 20 countries, global trust in business is low and decreasing. For instance, trust in business advertisements is down from 30% to 13%<\/a>.<\/p>\n

Greenwashing is a marketing tactic and a contributor to this declined trust.<\/strong> Consumers are becoming all too wary of false claims. No one likes to be deceived, and to deceive is unethical. But greenwash is more than a question of ethics. Greenwash is dangerous.<\/p>\n

How?<\/p>\n

Greenwash covers up questionable practices, making it difficult to hold perpetrators of environmental damage accountable. In our current ecological crisis<\/a>, this will impact us all at some point down the line.<\/p>\n

This checklist has been designed from the guidelines set by Business for Social Responsibility (BSR)<\/a>. Each step guides you through the evaluation of our own marketing activities ensuring they are inline, honest and accurate to your environmental efforts.<\/p>\n

As a disclosure, it must be noted that this checklist will not guarantee greenwash prevention, merely it will set key benchmarks<\/strong> to help you<\/strong> prevent greenwash in your business.<\/p>\n

How to use this checklist<\/h5>\n

At the beginning of this checklist, you will be presented with a set of specialized questions. <\/strong>Each question is split into 3 target areas:<\/p>\n

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  1. Impact<\/li>\n
  2. Alignment<\/li>\n
  3. Communication<\/li>\n<\/ol>\n

    The questions require simple yes <\/em>and no <\/em>responses. You are presented with a drop-down menu to select your response. Using our long-text form field, you can add notes for each response if further information\/response detail is needed. All notes will be compiled into your final report.<\/p>\n

    At the end of this checklist, you will be presented with a final report<\/strong>. This report will detail all of your responses. Your final review is then sent for review to your supervisor.<\/p>\n

    On review, your supervisor will decide whether to reject<\/em> the initiative as greenwash or accept<\/em> the initiative using Process Street's approvals<\/a> feature<\/strong>. Other features used in this template include: <\/p>\n