{"id":24210,"date":"2020-08-21T14:21:34","date_gmt":"2020-08-21T14:21:34","guid":{"rendered":"https:\/\/www.process.st\/templates\/brand-strategy-template-checklist\/"},"modified":"2024-06-06T09:55:46","modified_gmt":"2024-06-06T09:55:46","slug":"brand-strategy-template-checklist","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/brand-strategy-template-checklist\/","title":{"rendered":"Brand Strategy Template Checklist"},"content":{"rendered":"\n<section id=\"introduction-to-brand-strategy-template\">\n <h2>Introduction to Brand Strategy Template:<\/h2>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/da009d62-fb11-4763-91e6-290ca5e95b81\/pgAHcQfGrkke-wbCCspCSQ.png\" alt=\"Introduction to Brand Strategy Template:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/da009d62-fb11-4763-91e6-290ca5e95b81\/pgAHcQfGrkke-wbCCspCSQ.png\"> <\/a><!-- No caption -->\n  <\/figure>\n <\/div>\n <div class=\"text-content\">\n  <p>This superpowered Brand Strategy Template is a <strong>branding guide, a strategy, and an audit, all rolled up into one simple checklist.<\/strong><\/p>\n  <p class=\"style-success\">Regardless as to whether you are looking to <strong>design a brand from scratch<\/strong>; strategically <strong>find your brand's voice<\/strong> and personality; <strong>bring in a designer<\/strong> to define the aesthetics of your brand; or <strong>perform<\/strong> <strong>a brand audit<\/strong> on your products to ensure they align with your branding... <strong>We got you.&nbsp;<\/strong><\/p>\n  <p>Here are some fun facts that highlight the<strong> importance of good branding when creating a successful business:<\/strong><\/p>\n  <ul>\n   <li>Consistent branding across all channels increases <a href=\"https:\/\/www.forbes.com\/sites\/gabrielshaoolian\/2018\/08\/10\/10-marketing-web-design-branding-statistics-to-help-you-prioritize-business-growth-initiatives\/#24cfda3fd708\" rel=\"nofollow noopener\" target=\"_blank\">revenue by 23%.<\/a><\/li>\n   <li><a href=\"https:\/\/venngage.com\/blog\/branding-statistics\/\" rel=\"nofollow noopener\" target=\"_blank\">91% of consumers<\/a> would rather buy from an authentic brand.<\/li>\n   <li><a href=\"https:\/\/bigpresence.com\/blog\/the-4-most-likely-ways-your-business-is-failing\/\" rel=\"nofollow noopener\" target=\"_blank\">82% of investors<\/a> want the companies they invest in to have a strong brand.<\/li>\n  <\/ul>\n  <p>This brand strategy template will guide you in creating an authentic and aesthetically pleasing brand that your customers trust.<\/p>\n  <p>Your brand is the philosophy of your business. It represents<strong> what you stand for,&nbsp; it is the voice and personality of your business. <\/strong>&nbsp;&nbsp;<\/p>\n  <p>Whether you are a small business owner, entrepreneur, or are part of a larger branding team, use this checklist to:<\/p>\n  <ul>\n   <li>Establish and assess your brand strategy<\/li>\n   <li>Establish and assess your brand aesthetics<\/li>\n   <li>Iterate and finalize branding<\/li>\n   <li>To run a brand audit<\/li>\n   <li>To create a report of your brand<\/li>\n  <\/ul>\n  <p>A brand audit is essential in ensuring that you are communicating your brand effectively and consistently. Be sure to perform a brand audit before releasing&nbsp;<strong>any new products, and any new content.<\/strong><\/p>\n  <hr>\n  <p>Before you get stuck in, here is a little bit about us:<\/p>\n  <p><a href=\"http:\/\/process.st\/\" rel=\"nofollow noopener\" target=\"_blank\">Process Street<\/a> is super-powered checklists. It\u2019s the easiest way to manage your<a href=\"https:\/\/www.process.st\/recurring-tasks\/\" rel=\"nofollow noopener\" target=\"_blank\"> recurring tasks<\/a>, procedures, and workflows.<\/p>\n  <p>Create a<a href=\"https:\/\/www.process.st\/checklist\/process-street-user-guide\/\" rel=\"nofollow noopener\" target=\"_blank\"> checklist template<\/a> and<a href=\"https:\/\/www.process.st\/help\/docs\/getting-started-run-a-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\"> run individual checklists<\/a> for each member of your team. You can check tasks off as you work through them, set deadlines,<a href=\"https:\/\/www.process.st\/help\/docs\/approvals\/\" rel=\"nofollow noopener\" target=\"_blank\"> add approvals<\/a>,<a href=\"https:\/\/www.process.st\/help\/docs\/task-assignments\/\" rel=\"nofollow noopener\" target=\"_blank\"> assign tasks<\/a>, and<a href=\"https:\/\/www.process.st\/help\/docs\/template-overview\/\" rel=\"nofollow noopener\" target=\"_blank\"> track each team member's progress<\/a>.<\/p>\n  <p>You can also<a href=\"https:\/\/www.process.st\/help\/docs\/zapier-examples\/\" rel=\"nofollow noopener\" target=\"_blank\"> connect to thousands of Apps<\/a> through<a href=\"https:\/\/zapier.com\/app\/zaps\" rel=\"nofollow noopener\" target=\"_blank\"> Zapier<\/a> and automate your workflows even more.<\/p>\n  <hr>\n  <p><strong>Let's get started.<\/strong><\/p>\n  <p class=\"style-info\">For inspiration on designing your brand check out the videos below:&nbsp;<\/p>\n <\/div>\n <div class=\"video-content\">\n  <div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/yrMBwrT9tGI?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n  <div class=\"description\">\n   A Beginner's Guide to Branding Your Business ~ GoDaddy Guides\n  <\/div>\n <\/div>\n <div class=\"video-content\">\n  <div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/txS7IsRumS8?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n  <div class=\"description\">\n   How to Choose a Great Business Name - Neil Patel\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"record-checklist-details\">\n <h2>Record checklist details<\/h2>\n <div class=\"text-content\">\n  <p>Use this space to record your details.&nbsp;<\/p>\n  <p class=\"style-warning\">This section is important if multiple people are incorporated in your brand building process, such as designers or freelancers. It keeps a reference of <strong>who edited what and when they did so.&nbsp;<\/strong><\/p>\n <\/div>\n <div class=\"text-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Your name <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n <div class=\"text-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Your role <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n <div class=\"email-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Your email <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n <div class=\"url-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Website (if applicable): <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n <div class=\"date-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Today's date: <\/label>\n   <div class=\"date-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button>\n   <\/div>\n  <\/div>\n <\/div>\n <div class=\"members-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Determine who will be reviewing the brand report <\/label> <select disabled class=\"form-control\"> <option value=\"A member or group will be selected here\">A member or group will be selected here<\/option> <\/select>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"determine-what-you-are-you-using-this-template-for\">\n <h2>Determine what you are you using this template for<\/h2>\n <div class=\"text-content\">\n  <p>Use the dropdown below to determine what you are using this checklist for.<\/p>\n  <p>This step is built with conditional logic so it is important that you fill it out correctly.<\/p>\n  <p class=\"style-success\">Conditional Logic is a powerful feature that allows you to create truly dynamic <a href=\"https:\/\/www.process.st\/help\/docs\/running-checklists\/\" target=\"_self\" rel=\"nofollow noopener\">checklists<\/a>&nbsp;with&nbsp;<em>if-this-then-that<\/em> logic. This dropdown will determine which tasks you complete throughout the checklist.<\/p>\n <\/div>\n <div class=\"select-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Purpose of this Brand Strategy Template: <\/label> <select disabled class=\"form-control\"> <option value=\"An option will be selected here\">An option will be selected here<\/option> <\/select>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     I'm creating a brand strategy from scratch\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     I'm editing my branding strategy\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     I'm auditing a new product against my brand\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n<section id=\"brand-strategy-research\">\n <h2>Brand Strategy Research:<\/h2>\n<\/section>\n<section id=\"establish-the-fundamentals\">\n <h2>Establish the fundamentals<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-info\"><strong>Open your business plan document,<\/strong> if you don't have one you can create one <a href=\"https:\/\/app.process.st\/templates\/Business-Plan-Checklist-pcTnggQUUUESe9jGDsJD4w\/view\/tasks\/pn12GXxhUmdR7vAGXo9CMw\" rel=\"nofollow noopener\" target=\"_self\">here<\/a>.&nbsp;<\/p>\n  <p>Draw all the information for the following section from your business plan.<\/p>\n  <p><strong>Use the sub-checklist below<\/strong> as a rough agenda to direct your search within your business plan document.&nbsp;<\/p>\n  <p>Record<strong> the results in the form fields<\/strong> provided below.<\/p>\n  <p>Upload any supporting documentation, such as the sections of your business plan concerning any values and future plans.&nbsp;<\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Determine the value proposition\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Outline the values\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Determine future plans\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Make sure there is clear agreement on deliverables and expectations\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      5\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Prepare to upload and existing brand designs\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Value proposition <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Determine values <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Aims of the business <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Deliverables and expectations <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Details of files uploaded below <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"file-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Fundamentals: Upload documentation <\/label>\n   <div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"research-your-competition\">\n <h2>Research your competition<\/h2>\n <div class=\"text-content\">\n  <p>To better understand the role your brand will play within its industry, you need to have a strong understanding of the industry it falls within.<\/p>\n  <p>Refer back to your business plan, it will also be useful for this section.<\/p>\n  <p><strong>Use the sub-checklist below<\/strong> to help guide your research.&nbsp;<\/p>\n  <p class=\"style-info\"><em>To research an industry further read this <a href=\"http:\/\/smallbusiness.chron.com\/process-industry-analysis-809.html\" rel=\"nofollow noopener\" target=\"_blank\">article from Chron. <\/a>&nbsp;It contains advice on best practices for conducting industry research- what to look for, and how to look for it.&nbsp;<\/em><\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Understand the competition and the different branding approaches employed\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Assess which approaches have been most successful\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Determine how your value proposition differentiates from the competition\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> List 5 to 10 of your competitors <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Competitors branding <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"text-content\">\n  <p><strong>You can also watch this video<\/strong> from Purdue School of Management to help frame your research:&nbsp;<\/p>\n <\/div>\n <div class=\"video-content\">\n  <div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/5DFd-ZNbNX4?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n  <div class=\"description\">\n   Introduction to Industry Analysis - PurdueLibraries\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"find-your-niche\">\n <h2>Find your niche<\/h2>\n <div class=\"text-content\">\n  <p><strong>Analyze competitor data to find your niche.<\/strong><\/p>\n  <p>Consider the previous task and think about what the competing brands are focusing on.&nbsp;<\/p>\n  <p>Convenience or cost.<\/p>\n  <p>Can you identify their values through their branding?<\/p>\n  <p>By dissecting your competitor's brand you can grasp how their values transformed into a brand consisting of color schemes, a logo, a voice, typography, and so on.&nbsp;<\/p>\n  <p>This is a great exercise as it helps in transforming your ideas and values into an actual brand.&nbsp;<\/p>\n  <p class=\"style-warning\">As a business, you can be known for many products or services, but as a brand, you want to be known for <strong>ONE thing, one idea.<\/strong><strong><\/strong><\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Determine one idea <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> What differentiates your brand from competitors? <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"investigate-the-key-demographic\">\n <h2>Investigate the key demographic<\/h2>\n <div class=\"text-content\">\n  <p>Understanding who falls within your key demographic helps in constructing a brand that can <strong>effectively target the right audience.&nbsp;<\/strong><\/p>\n  <p>Open your Business Plan Document and go to the&nbsp;<em>market research&nbsp;<\/em>section. Upload the research below.&nbsp;<\/p>\n  <p><strong>Alternatively, <\/strong>use the sub-checklist below and consider each step when researching your brand's key demographic:<\/p>\n  <p><strong>Use the form field below to briefly summarize your key demographic.<\/strong><\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Determine who the key demographic are\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Research how the key demographic interact with existing products or services in the field\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Gather a small representative sample who you can use as a testing group\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"file-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Key demographic: Upload findings <\/label>\n   <div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n  <\/div>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Summarize key demographic <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"text-content\">\n  <p><strong>Consider some of the points made in this video<\/strong> concerning how to research your target demographics:<\/p>\n <\/div>\n <div class=\"video-content\">\n  <div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/bnlVkmYl200?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n  <div class=\"description\">\n   How to Research Your Target Demographic - Firefly Store Solutions\n  <\/div>\n <\/div>\n <div class=\"text-content\">\n  <p>This video from Shopify introduces the alternative method of targeting <a href=\"https:\/\/www.process.st\/science-of-persuasion\/\" rel=\"nofollow noopener\" target=\"_blank\">psychographics<\/a>.<strong> Check it out.<\/strong><\/p>\n <\/div>\n <div class=\"video-content\">\n  <div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/yKdylkCiy10?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n  <div class=\"description\">\n   How to Determine your Target Market - Shopify\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"brand-aesthetics\">\n <h2>Brand Aesthetics:<\/h2>\n <div class=\"text-content\">\n  <p>Determine what you want your<a href=\"https:\/\/www.process.st\/design-processes-and-checklists\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong> brand to<\/strong>&nbsp;<strong>look like.<\/strong><\/a><\/p>\n  <p>Are you running this process as <strong>a brand audit before releasing new content or launching a new product?<\/strong> If so, select the appropriate option from the dropdown below.&nbsp;<\/p>\n  <p class=\"style-success\">We recommend bringing in a designer to create your logo and assist in the overall design of your brand.&nbsp; Whether you bring in a designer or not the following section allows you to get your ideas down.<\/p>\n <\/div>\n <div class=\"text-content\">\n  <p>Here are some useful<strong> links for finding designers:<\/strong><\/p>\n  <ul>\n   <li><a href=\"https:\/\/dribbble.com\/designers\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/dribbble.com\/designers<\/a><\/li>\n   <li><a href=\"https:\/\/www.designerhire.com\/brand\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.designerhire.com\/brand\/<\/a><\/li>\n   <li><a href=\"https:\/\/www.toptal.com\/designers\/brand\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.toptal.com\/designers\/brand<\/a><\/li>\n   <li><a href=\"https:\/\/www.fiverr.com\/categories\/graphics-design\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.fiverr.com\/categories\/graphics-design<\/a><\/li>\n  <\/ul>\n  <p class=\"style-info\">There are heaps of options, a logo can cost anything from <a href=\"https:\/\/99designs.co.uk\/blog\/logo-branding\/logo-design-cost\/#:~:text=The%20cost%20of%20a%20logo,the%20quality%20and%20who%20created.\" rel=\"nofollow noopener\" target=\"_blank\">$0 - $2500.&nbsp;<\/a><\/p>\n <\/div>\n<\/section>\n<section id=\"collect-options-for-typography\">\n <h2>Collect options for typography<\/h2>\n <div class=\"text-content\">\n  <p>How you choose your typography is more of an art than a science.&nbsp;<\/p>\n  <p class=\"style-success\">Gather a series of options that can help direct your branding concepts. <strong>Choose&nbsp;5 approaches<\/strong> to give yourself some options for review.&nbsp;<\/p>\n  <p><strong>Check out this article<\/strong> from Creative Bloq for <a href=\"http:\/\/www.creativebloq.com\/web-design\/choose-web-fonts-1233034\" rel=\"nofollow noopener\" target=\"_blank\">15 tips for choosing the right font<\/a>.<\/p>\n  <p>Or, <strong>watch this video below<\/strong> from the California Institute of Arts.<\/p>\n <\/div>\n <div class=\"video-content\">\n  <div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/P4jMi-_yImw?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n  <div class=\"description\">\n   Introduction to Typography: Choosing a Typeface - Extended Studies at CalArts\n  <\/div>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Preferences for typography <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Dislikes for typography <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"text-content\">\n  <p class=\"style-info\">If you are submitting content or product typography as part of the brand audit process then note down typography details below or upload\/link the appropriate file.<\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Identify plans for typography <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"file-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Upload typography details <\/label>\n   <div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n  <\/div>\n <\/div>\n <div class=\"url-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Link typography details <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"choose-potential-color-palettes\">\n <h2>Choose potential color palettes<\/h2>\n <div class=\"text-content\">\n  <p>Choosing the right colors determines <strong>what initial emotions a customer calls to mind<\/strong> when first interacting with your brand.&nbsp;<\/p>\n  <p>Bright, bold colors can give a playful edge, pastel shades can create a nostalgic feel, and monochrome can be used to convey a feeling of classyness.&nbsp;<\/p>\n  <p>Check out <a href=\"https:\/\/www.bigbrandsystem.com\/how-to-choose-brand-colors\/\" rel=\"nofollow noopener\" target=\"_blank\">Big Brand Systems<\/a> to look at different palettes and the emotions they invoke in more detail.&nbsp;<\/p>\n  <p>Or <strong>watch the video below<\/strong>&nbsp;for inspiration.&nbsp;<\/p>\n <\/div>\n <div class=\"video-content\">\n  <div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/r-NewJX3kpU?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n  <div class=\"description\">\n   The Power of Color; How to Choose a Color for your Brand - Skyberry Studio\n  <\/div>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Preferences for color palette <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Dislikes for color palette <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"text-content\">\n  <p class=\"style-info\">If you are submitting content or product details as part of the brand audit process then note down color palette details below or upload\/link the appropriate file.<\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Identify plans for colors <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"file-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Upload color details <\/label>\n   <div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n  <\/div>\n <\/div>\n <div class=\"url-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Link color details <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"determine-the-brands-voice\">\n <h2>Determine the brand's voice<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-info\">Your brand's voice reflects your <strong><a href=\"https:\/\/www.semrush.com\/blog\/how-to-define-your-tone-of-voice\/\" rel=\"nofollow noopener\" target=\"_blank\">brand personality<\/a><\/strong>, helps you connect with your audience, and helps you stand out from the crowd.<\/p>\n  <p>Use the following sub-checklist to guide you in your<strong> journey to finding your brand's voice. <\/strong><\/p>\n  <p>Create a document with all of your research and link\/upload it to this checklist.&nbsp;<\/p>\n  <p>Finally,<strong> summarize your brand's voice in the form field below.&nbsp;<\/strong><\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Who are you?\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Who you would like to be?\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Who are you not?\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Why did you start your business?\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      5\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     What makes your brand unique?\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      6\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     What do you stand for as a brand?\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      7\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     What values do you want to share with your audience?\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      8\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     How would you describe your brand in three adjectives?\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      9\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     If your brand was a human, what type of person would it be?\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"url-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Research brand's voice: link document <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n <div class=\"file-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Research brand's voice: upload document <\/label>\n   <div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n  <\/div>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Summary of brand's voice <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"text-content\">\n  <p class=\"style-info\">For more information and some<strong> examples of good brand voices<\/strong>, check out this YouTube video by Erin on Demand.<\/p>\n <\/div>\n <div class=\"video-content\">\n  <div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/yS5moyAsyKo?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n  <div class=\"description\">\n   Erin on Demand - How to Find Your Brand Voice\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"sketch-out-initial-logo-ideas\">\n <h2>Sketch out initial logo ideas<\/h2>\n <div class=\"text-content\">\n  <p><strong>Sketch out some initial ideas for the&nbsp;logo<\/strong>. These can be done with paper and pencil or on your preferred electronic device.<\/p>\n  <p class=\"style-success\">There are <strong>no wrong answers<\/strong> in this process, be creative, and use all avenues for inspiration. Remember to keep your values and key demographic in mind.&nbsp;<\/p>\n  <p>You can use our <a href=\"https:\/\/www.process.st\/checklist\/logo-design-process\/\" rel=\"nofollow noopener\" target=\"_blank\">Logo Design Process checklist<\/a> to help you.<\/p>\n  <p>Alternatively, <strong>check out this thumbnail process shown in the video<\/strong>&nbsp;to give you inspiration.<\/p>\n  <p>Upload your initial ideas and concepts <strong>using the form field below.&nbsp;<\/strong><\/p>\n  <p>If you have used paper then take photos of the sketches and upload them here for safekeeping.&nbsp;<\/p>\n <\/div>\n <div class=\"video-content\">\n  <div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/dz_ID3XKJOo?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n  <div class=\"description\">\n   Sketching Logos in Thumbnails: Logo Design Course - Good Creative Academy\n  <\/div>\n <\/div>\n <div class=\"file-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Initial sketches <\/label>\n   <div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n  <\/div>\n <\/div>\n <div class=\"text-content\">\n  <p class=\"style-info\">If you are submitting a logo revision as part of the brand audit process then note down the details below or upload\/link the appropriate file.<\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Details of logo revision <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"file-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Upload logo revision <\/label>\n   <div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n  <\/div>\n <\/div>\n <div class=\"url-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Link logo revision <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"view-brand-aesthetic-ideas\">\n <h2>View brand aesthetic ideas<\/h2>\n <div class=\"text-content\">\n  <p>Use this section to<strong> review the branding ideas.<\/strong><\/p>\n  <hr>\n  <h5>Typography<\/h5>\n  <p>{{form.Identify_plans_for_typography}}{{form.Dislikes_for_typography}}{{form.Preferences_for_typography}}<\/p>\n  <h5>Color palettes<\/h5>\n  <p>{{form.Identify_plans_for_colors}}{{form.Preferences_for_color_palette}}{{form.Dislikes_for_color_palette}}<\/p>\n  <h5>Brand voice<\/h5>\n  <p>{{form.Summary_of_brand's_voice}}<\/p>\n  <h5>Logo ideas<\/h5>\n  <p>{{form.Details_of_logo_revision}}<\/p>\n  <hr>\n  <p class=\"style-danger\">Whether you are running this as an audit or designing a brand from scratch use this section to <strong>summarize and compare your ideas.<\/strong><\/p>\n  <p>The sub-checklist below will help guide you in choosing the appropriate branding.&nbsp;<\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Establish common themes between the designs\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Ensure the typography, color palette, and logo match\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Understand what audiences these examples are targeting\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Assess the weaknesses of these materials\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      5\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Record these notes and upload below\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"file-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Upload notes on brand materials <\/label>\n   <div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"approval-review-brand-aesthetic-ideas\">\n <h2>Approval: review brand aesthetic ideas<\/h2>\n <div class=\"approval-content\">\n  <div class=\"header\">\n   <div class=\"list-title\">\n    Will be submitted for approval:\n   <\/div>\n  <\/div>\n  <div class=\"approval-rule-subject-tasks-list\">\n   <ul class=\"list\">\n    <li>\n     <div class=\"approval-rule-subject-tasks-list-item\">\n      <div class=\"item\">\n       <div class=\"container\">\n        <span class=\"title\">View brand aesthetic ideas<\/span>\n        <div class=\"body\">\n         Will be submitted\n        <\/div>\n       <\/div>\n      <\/div>\n     <\/div><\/li>\n   <\/ul>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"iterate-and-finalize-branding\">\n <h2>Iterate and Finalize Branding:<\/h2>\n<\/section>\n<section id=\"create-5-alternative-branding-styles\">\n <h2>Create 5 alternative branding styles<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-warning\">Bear in mind all the aspects of the materials you reviewed in the last task.<\/p>\n  <p><strong>Create a series of 5 options for the brand.<\/strong>&nbsp;<\/p>\n  <p><strong>Utilize the sub-checklist below<\/strong> to help guide your selection of the 5 options.<\/p>\n  <p><strong>Use the file upload<\/strong> to save a copy of the selections to the checklist.&nbsp;<\/p>\n  <p class=\"style-success\"><strong>If you need the brand selections to be reviewed then use the email widget or assign the task to a member of your Process Street organization.&nbsp;&nbsp;<\/strong><\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Make sure some of the styles are in line with the industry's norms\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Include more radical options to broaden the scope\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Assess strengths and weaknesses of the different drafts\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Send initial approaches via email along with your notes\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      5\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Send the approaches to your testing group for extra feedback\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      6\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Arrange a meeting to review concepts\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"file-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Upload your branding concepts <\/label>\n   <div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n  <\/div>\n <\/div>\n <div class=\"members-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Assign brand styles for review <\/label> <select disabled class=\"form-control\"> <option value=\"A member or group will be selected here\">A member or group will be selected here<\/option> <\/select>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"upload-initial-concepts\">\n <h2>Upload initial concepts<\/h2>\n <div class=\"text-content\">\n  <p><strong>Review the 5 branding styles and assess any feedback&nbsp;<\/strong>you may have recieved.<\/p>\n  <p class=\"style-success\">Consider what themes are present in the feedback and <strong>what connections you can draw between concepts they opted for and your preferences.&nbsp;<\/strong><\/p>\n  <p>Use the file upload below to store the feedback and review materials for reference.<\/p>\n <\/div>\n <div class=\"file-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Initial concepts: Upload feedback <\/label>\n   <div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"approval-review-initial-concepts\">\n <h2>Approval: review initial concepts<\/h2>\n <div class=\"approval-content\">\n  <div class=\"header\">\n   <div class=\"list-title\">\n    Will be submitted for approval:\n   <\/div>\n  <\/div>\n  <div class=\"approval-rule-subject-tasks-list\">\n   <ul class=\"list\">\n    <li>\n     <div class=\"approval-rule-subject-tasks-list-item\">\n      <div class=\"item\">\n       <div class=\"container\">\n        <span class=\"title\">Upload initial concepts<\/span>\n        <div class=\"body\">\n         Will be submitted\n        <\/div>\n       <\/div>\n      <\/div>\n     <\/div><\/li>\n   <\/ul>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"distinguish-3-preferred-branding-styles\">\n <h2>Distinguish 3 preferred branding styles<\/h2>\n <div class=\"text-content\">\n  <p>It is now time to refine your concepts and determine the direction of the branding strategy.&nbsp;<\/p>\n  <p>From your analysis and based upon the feedback provided on previous materials, choose 3 branding ideas to create in more detail. These will likely have less variety than the last 5 deliverables and may simply be three iterations of the same theme.&nbsp;<\/p>\n  <p class=\"style-info\"><strong>The purpose of this step is to choose the final concept<\/strong>. Use your creative skills to refine the brand <a href=\"https:\/\/www.process.st\/steve-jobs-design\/\" rel=\"nofollow noopener\" target=\"_blank\">designs<\/a> and to demonstrate what the final product may look like.<strong> One of these designs will be chosen as the final brand.<\/strong><\/p>\n  <p><strong>Utilize the sub-checklist below<\/strong> to guide you. <strong>U<\/strong><strong>se the email widget<\/strong> to send the final designs out for review if necessary.&nbsp;<\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Create polished looking logos\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Provide an example promotional design for each concept\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Include the materials together in a PDF for presentation\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Send the 3 options to the client and ask which they would like to move forward with\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"file-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Final options <\/label>\n   <div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"design-the-final-materials\">\n <h2>Design the final materials<\/h2>\n <div class=\"text-content\">\n  <p>Once the final choice has been made it is time to refine the concept for the brand.<\/p>\n  <p class=\"style-info\">How will the brand be applied to every detail of your business?&nbsp;<\/p>\n  <p><strong>Utilize the sub-checklist below<\/strong> to ensure you cover all areas.<\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Logo in multiple formats and styles\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Tagline and extra promotional copy\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Headers for social media sites\/ website\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Imageboard for social media (Instagram\/social media)\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      5\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Letterheads and envelope designs\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      6\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Business card designs\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      7\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Mailing label\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      8\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     The color palette with the relevant RGB and CMYK codes\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      9\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Any agreed promotional materials\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      10\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     A report explaining the branding style and approach with justifications and research\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n<section id=\"upload-the-completed-project\">\n <h2>Upload the completed project<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-danger\">Once the final brand is complete and you have prepared all of the final materials, you can <strong>upload them, <\/strong><strong>link them<\/strong>, and\/or <strong>use the email widget below to store and send the finished project.<\/strong><\/p>\n <\/div>\n <div class=\"file-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Upload completed project <\/label>\n   <div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n  <\/div>\n <\/div>\n <div class=\"url-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Link final project <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"brand-audit\">\n <h2>Brand Audit:<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-success\">A<strong> brand audit takes a look into your business\u2019s current market position and effectiveness.<\/strong> It is an evaluation of your efforts in the eyes of your audience for the purposes of pointing out shortcomings, inconsistencies, and gaps in your market strategy.<\/p>\n <\/div>\n<\/section>\n<section id=\"check-the-right-logos\">\n <h2>Check the right logos<\/h2>\n <div class=\"text-content\">\n  <p><strong>Audit your brands' logo against the new product <\/strong>by following the sub-checklist below and <strong>enter key takeaways<\/strong> in the form field.<\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Correct logo\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     The right size\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     High resolution\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Correct dimensions\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Logo: key takeaways <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"assess-the-brand-voice\">\n <h2>Assess the brand voice<\/h2>\n <div class=\"text-content\">\n  <p><strong>Audit your brands' voice against the new product<\/strong> by following the sub-checklist below and <strong>enter key takeaways<\/strong> in the form field.<\/p>\n  <p>Use the form field below to make a list of your top-performing posts\/ content.<\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Fits the brand values you want to communicate?\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Reflects your values described in your mission statement for your audience?\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Corresponds to your message architecture?\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Brand voice: areas for improvement <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"review-the-use-of-images\">\n <h2>Review the use of images<\/h2>\n <div class=\"text-content\">\n  <p><strong>Audit your brand's existing images and graphics against the new product.<\/strong><\/p>\n  <p>Use the form field below to note whether your recent image posts and graphic content match your branding.<\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Images and colors: do they match branding? <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Images and colors: areas for improvement <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"consider-the-audience-targeting\">\n <h2>Consider the audience targeting<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-success\">Consider your brand's progress at reaching your<a href=\"https:\/\/www.fool.com\/the-blueprint\/brand-audit\/\" rel=\"nofollow noopener\" target=\"_blank\"> target audience or key demographic.&nbsp;<\/a><\/p>\n  <p>Use the sub-checklist as a<strong> guide to your research and then s<\/strong><strong>ummarize your findings<\/strong> in the form field below.<\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Consider shortcomings in your brand's voice, images, logos, and so on.\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Highlighlight inconsistencies in your brand's voice, images, logos, and so on.\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Determine gaps in your market strategy.\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Audience targeting: summarize findings <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Audience targeting: areas for improvement <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"brand-strategy-audit-summary\">\n <h2>Brand Strategy Audit Summary:<\/h2>\n<\/section>\n<section id=\"view-brand-audit-data\">\n <h2>View brand audit data<\/h2>\n <div class=\"text-content\">\n  <p>This is the end of your <strong>Brand Strategy Audit<\/strong>, below you will find a summary of your findings.&nbsp;<\/p>\n  <p class=\"style-warning\">If you have any research support these findings we suggest uploading them to this checklist in the form fields below.<\/p>\n <\/div>\n <div class=\"text-content\">\n  <h5 style=\"text-align: center;\">Brand Audit<\/h5>\n  <hr>\n  <p>{{form.Logo:_key_takeaways}}<\/p>\n  <p>{{form.Brand_voice:_areas_for_improvement}}<\/p>\n  <p>{{form.Images_and_colors:_do_they_match_branding?}}<\/p>\n  <p>{{form.Images_and_colors:_areas_for_improvement}}<\/p>\n  <p>{{form.Audience_targeting:_summarize_findings}}<\/p>\n  <p>{{form.Audience_targeting:_areas_for_improvement}}<\/p>\n <\/div>\n <div class=\"url-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Link supporting document <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n <div class=\"file-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Upload supporting document <\/label>\n   <div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"approval-assign-your-brand-audit-for-approval\">\n <h2>Approval: Assign your brand audit for approval<\/h2>\n <div class=\"approval-content\">\n  <div class=\"header\">\n   <div class=\"list-title\">\n    Will be submitted for approval:\n   <\/div>\n  <\/div>\n  <div class=\"approval-rule-subject-tasks-list\">\n   <ul class=\"list\">\n    <li>\n     <div class=\"approval-rule-subject-tasks-list-item\">\n      <div class=\"item\">\n       <div class=\"container\">\n        <span class=\"title\">View brand audit data<\/span>\n        <div class=\"body\">\n         Will be submitted\n        <\/div>\n       <\/div>\n      <\/div>\n     <\/div><\/li>\n   <\/ul>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"sources\">\n <h2>Sources:<\/h2>\n <div class=\"text-content\">\n  <ul>\n   <li><a href=\"https:\/\/www.sampletemplates.com\/business-templates\/branding-strategy.html\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a href=\"https:\/\/www.sampletemplates.com\/business-templates\/branding-strategy.html\" rel=\"nofollow noopener\" target=\"_blank\"> Sample Templates<\/a><a href=\"https:\/\/www.sampletemplates.com\/business-templates\/branding-strategy.html\" rel=\"nofollow noopener\" target=\"_blank\"> -<em> Branding Strategy <\/em><\/a><\/li>\n   <li>\n    <p><a href=\"https:\/\/www.ebaqdesign.com\/blog\/brand-strategy\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a href=\"https:\/\/www.ebaqdesign.com\/blog\/brand-strategy\" rel=\"nofollow noopener\" target=\"_blank\">Ebaq Design&nbsp;<\/a><a href=\"https:\/\/www.ebaqdesign.com\/blog\/brand-strategy\" rel=\"nofollow noopener\" target=\"_blank\"> - <em>Brand Strategy<\/em><\/a><\/p><\/li>\n   <li><a href=\"https:\/\/www.oberlo.com\/blog\/branding-statistics\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a href=\"https:\/\/www.oberlo.com\/blog\/branding-statistics\" rel=\"nofollow noopener\" target=\"_blank\">Oberlo<\/a><a href=\"https:\/\/www.oberlo.com\/blog\/branding-statistics\" rel=\"nofollow noopener\" target=\"_blank\"> -<em> Branding Statistics&nbsp;<\/em><\/a><\/li>\n   <li><a href=\"https:\/\/creativemarket.com\/blog\/designing-a-brand-identity\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a href=\"https:\/\/creativemarket.com\/blog\/designing-a-brand-identity\" rel=\"nofollow noopener\" target=\"_blank\"> Creative Market Blog<\/a><a href=\"https:\/\/creativemarket.com\/blog\/designing-a-brand-identity\" rel=\"nofollow noopener\" target=\"_blank\"> - <em>Designing a Brand Identity<\/em><\/a><\/li>\n   <li><a href=\"https:\/\/www.slideshare.net\/iheartbrand1\/brand-identity-development-process\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a href=\"https:\/\/www.slideshare.net\/iheartbrand1\/brand-identity-development-process\" rel=\"nofollow noopener\" target=\"_blank\">SlideShare<\/a><a href=\"https:\/\/www.slideshare.net\/iheartbrand1\/brand-identity-development-process\" rel=\"nofollow noopener\" target=\"_blank\"> - <em>Brand Identity Development Process <\/em><\/a><a href=\"http:\/\/idapostle.com\/visual-brand-identity-creative-process\/\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><\/li>\n   <li><a href=\"http:\/\/idapostle.com\/visual-brand-identity-creative-process\/\" rel=\"nofollow noopener\" target=\"_blank\">idApostle - <\/a><a href=\"http:\/\/idapostle.com\/visual-brand-identity-creative-process\/\" rel=\"nofollow noopener\" target=\"_blank\">Creative Process of Branding and Logo Design&nbsp;<\/a><\/li>\n   <li><a href=\"http:\/\/www.creativebloq.com\/branding\/create-brand-identity-1233282\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a href=\"http:\/\/www.creativebloq.com\/branding\/create-brand-identity-1233282\" rel=\"nofollow noopener\" target=\"_blank\"> Creative Bloq<\/a><a href=\"http:\/\/www.creativebloq.com\/branding\/create-brand-identity-1233282\" rel=\"nofollow noopener\" target=\"_blank\">- <em>Design a Brand identity in 10 Easy Steps <\/em><\/a><\/li>\n   <li><a href=\"http:\/\/www.logodesignlove.com\/brand-identity-process\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a href=\"http:\/\/www.logodesignlove.com\/brand-identity-process\" rel=\"nofollow noopener\" target=\"_blank\">Logo Design Love<\/a><a href=\"http:\/\/www.logodesignlove.com\/brand-identity-process\" rel=\"nofollow noopener\" target=\"_blank\"> - <em>A process for designing successful identities - Logo Design Love<\/em><\/a><\/li>\n   <li><a href=\"https:\/\/elementthree.com\/blog\/5-successful-examples-of-brand-personification\/\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a href=\"https:\/\/elementthree.com\/blog\/5-successful-examples-of-brand-personification\/\" rel=\"nofollow noopener\" target=\"_blank\">Element Three<\/a><a href=\"https:\/\/elementthree.com\/blog\/5-successful-examples-of-brand-personification\/\" rel=\"nofollow noopener\" target=\"_blank\"> - <em>5 Successful Examples of Brand Personification&nbsp;<\/em><\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/design-processes-and-checklists\/\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a href=\"https:\/\/www.process.st\/design-processes-and-checklists\/\" rel=\"nofollow noopener\" target=\"_self\">Process Street <\/a><a href=\"https:\/\/www.process.st\/design-processes-and-checklists\/\" rel=\"nofollow noopener\" target=\"_blank\">- <em>Design Processes and Checklists<\/em><\/a><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n<section id=\"related-checklists\">\n <h2>Related Checklists:<\/h2>\n <div class=\"text-content\">\n  <ul>\n   <li><a href=\"http:\/\/process.st\/checklist\/web-design-process\" rel=\"nofollow noopener\" target=\"_blank\">Web Design Process<\/a><\/li>\n   <li><a href=\"http:\/\/process.st\/checklist\/ux-design-process\" rel=\"nofollow noopener\" target=\"_blank\">UX Design Process<\/a><\/li>\n   <li><a href=\"http:\/\/process.st\/checklist\/brand-identity-design\" rel=\"nofollow noopener\" target=\"_blank\">Brand Identity Design<\/a><\/li>\n   <li><a href=\"http:\/\/process.st\/checklist\/header-design-process\" rel=\"nofollow noopener\" target=\"_blank\">Header Design<\/a><\/li>\n   <li><a href=\"http:\/\/process.st\/checklist\/graphic-design-process\" rel=\"nofollow noopener\" target=\"_blank\">Graphic Design Process<\/a><\/li>\n   <li><a href=\"http:\/\/process.st\/checklist\/logo-design-process\" rel=\"nofollow noopener\" target=\"_blank\">Logo Design Process<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/content-promotion-checklist-5\/\" rel=\"nofollow noopener\" target=\"_self\">Content Promotion Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/design-processes-and-checklists\/\" rel=\"nofollow noopener\" target=\"_blank\">7 Design Checklist&nbsp;<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/quality-control\/#what_is_quality_control\" rel=\"nofollow noopener\" target=\"_self\">Quality Control<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/business-plan-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Business Plan Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/brand-strategy-template-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Brand Strategy Template Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/amazon-trends-analysis-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Amazon Trends Analysis Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/monthly-cash-flow-plan-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Monthly Cash Flow Plan Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/social-media-report-template-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Social Media Report Template Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/ecommerce-seo-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Ecommerce SEO Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/website-funnel-analysis-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Neil Patel\u2019s: Website Funnel Analysis Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/ppc-report-template-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">PPC Report Template Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/quarterly-strategic-marketing-process\/\" rel=\"nofollow noopener\" target=\"_blank\">Quarterly Strategic Marketing Process<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/sales-training-process\/\" rel=\"nofollow noopener\" target=\"_blank\">Sales Training Process Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/weekly-sales-prospecting-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Weekly Sales Prospecting Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/cold-calling-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Cold Calling Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/bant-sales-qualification-call-process\/\" rel=\"nofollow noopener\" target=\"_blank\">BANT Sales Qualification Call Process<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/sales-presentation-template\/\" rel=\"nofollow noopener\" target=\"_blank\">Sales Presentation Template<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/sales-pitch-planning-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Sales Pitch Planning Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/closing-the-sale-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Closing the Sale Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/order-processing-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Order Processing Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/monthly-sales-report\/\" rel=\"nofollow noopener\" target=\"_blank\">Monthly Sales Report<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/product-launch-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Product Launch Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/ecommerce-product-listing\/\" rel=\"nofollow noopener\" target=\"_blank\">Ecommerce Product Listing<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/inventory-management-process\/\" rel=\"nofollow noopener\" target=\"_blank\">Inventory Management Process<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/order-fulfillment-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Order Fulfillment<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/order-processing-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Order Processing Checklist<\/a><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Introduction to Brand Strategy Template: This superpowered Brand Strategy Template is a branding guide, a strategy, and an audit, all rolled up into one simple checklist. Regardless as to whether you are looking to design a brand from scratch; strategically find your brand's voice and personality; bring in a designer to define the aesthetics of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":24211,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"\ud83d\udda5\ufe0f","cover_icon_url":"","tasks_count":"32","template_description":"Run the Brand Strategy Template process when you are crafting a brand from scratch, or as a brand audit when reviewing products and content.","template_id":"ug8VIxoGGCySStPo7pFPpg","task_0":"Introduction to Brand Strategy Template:","task_slug_0":"introduction-to-brand-strategy-template","task_1":"Record checklist details","task_slug_1":"record-checklist-details","task_2":"Determine what you are you using this template for","task_slug_2":"determine-what-you-are-you-using-this-template-for","task_3":"Brand Strategy Research:","task_slug_3":"brand-strategy-research","task_4":"Establish the fundamentals","task_slug_4":"establish-the-fundamentals","task_5":"Research your competition","task_slug_5":"research-your-competition","task_6":"Find your niche","task_slug_6":"find-your-niche","task_7":"Investigate the key demographic","task_slug_7":"investigate-the-key-demographic","task_8":"Brand Aesthetics:","task_slug_8":"brand-aesthetics","task_9":"Collect options for typography","task_slug_9":"collect-options-for-typography","task_10":"Choose potential color palettes","task_slug_10":"choose-potential-color-palettes","task_11":"Determine the brand's voice","task_slug_11":"determine-the-brands-voice","task_12":"Sketch out initial logo ideas","task_slug_12":"sketch-out-initial-logo-ideas","task_13":"View brand aesthetic ideas","task_slug_13":"view-brand-aesthetic-ideas","task_14":"Approval: review brand aesthetic ideas","task_slug_14":"approval-review-brand-aesthetic-ideas","task_15":"Iterate and Finalize Branding:","task_slug_15":"iterate-and-finalize-branding","task_16":"Create 5 alternative branding styles","task_slug_16":"create-5-alternative-branding-styles","task_17":"Upload initial concepts","task_slug_17":"upload-initial-concepts","task_18":"Approval: review initial concepts","task_slug_18":"approval-review-initial-concepts","task_19":"Distinguish 3 preferred branding styles","task_slug_19":"distinguish-3-preferred-branding-styles","task_20":"Design the final materials","task_slug_20":"design-the-final-materials","task_21":"Upload the completed project","task_slug_21":"upload-the-completed-project","task_22":"Brand Audit:","task_slug_22":"brand-audit","task_23":"Check the right logos","task_slug_23":"check-the-right-logos","task_24":"Assess the brand voice","task_slug_24":"assess-the-brand-voice","task_25":"Review the use of images","task_slug_25":"review-the-use-of-images","task_26":"Consider the audience targeting","task_slug_26":"consider-the-audience-targeting","task_27":"Brand Strategy Audit Summary:","task_slug_27":"brand-strategy-audit-summary","task_28":"View brand audit data","task_slug_28":"view-brand-audit-data","task_29":"Approval:  Assign your brand audit for approval","task_slug_29":"approval-assign-your-brand-audit-for-approval","task_30":"Sources:","task_slug_30":"sources","task_31":"Related 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