{"id":24238,"date":"2020-08-21T14:49:01","date_gmt":"2020-08-21T14:49:01","guid":{"rendered":"https:\/\/www.process.st\/templates\/ecommerce-seo-checklist\/"},"modified":"2024-03-26T11:38:47","modified_gmt":"2024-03-26T11:38:47","slug":"ecommerce-seo-checklist","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/ecommerce-seo-checklist\/","title":{"rendered":"Ecommerce SEO Checklist"},"content":{"rendered":"\n<section id=\"introduction-to-ecommerce-seo-checklist\">\n <h2>Introduction to Ecommerce SEO Checklist:<\/h2>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/08d0ec1a-db6c-4471-8fab-c2f55b82ee10\/of6FunHHUMW30nlAh_9Chw.png\" alt=\"Introduction to Ecommerce SEO Checklist:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/08d0ec1a-db6c-4471-8fab-c2f55b82ee10\/of6FunHHUMW30nlAh_9Chw.png\"> <\/a><!-- No caption -->\n  <\/figure>\n <\/div>\n <div class=\"text-content\">\n  <p>SEO is one of the best ways to generate<strong> traffic to your site and revenue for your business.<\/strong>&nbsp;<\/p>\n  <p>There is a lot to consider when optimizing and fine-tuning a page's SEO; from HTML tag optimization and proper formatting to meta descriptions and image alt text.<\/p>\n  <p class=\"style-success\">This Ecommerce SEO Checklist is built to <strong>make the process of SEO analysis as straightforward as possible. <\/strong>Use this checklist before every new piece of content is released or any new product launched.&nbsp;<\/p>\n  <hr>\n  <p>Before you get stuck in, here is a little bit about us:<\/p>\n  <p><a href=\"http:\/\/process.st\/\" rel=\"nofollow noopener\" target=\"_blank\">Process Street<\/a> is super-powered checklists. It\u2019s the easiest way to manage your<a href=\"https:\/\/www.process.st\/recurring-tasks\/\" rel=\"nofollow noopener\" target=\"_blank\"> recurring tasks<\/a>, procedures, and workflows.<\/p>\n  <p>Create a <a href=\"https:\/\/www.process.st\/checklist\/process-street-user-guide\/\" rel=\"nofollow noopener\" target=\"_blank\">checklist template<\/a> and <a href=\"https:\/\/www.process.st\/help\/docs\/getting-started-run-a-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">run individual checklists <\/a>for each member of your team. You can check tasks off as you work through them, set deadlines, <a href=\"https:\/\/www.process.st\/help\/docs\/approvals\/\" rel=\"nofollow noopener\" target=\"_blank\">add approvals<\/a>, <a href=\"https:\/\/www.process.st\/help\/docs\/task-assignments\/\" rel=\"nofollow noopener\" target=\"_blank\">assign tasks<\/a>, and <a href=\"https:\/\/www.process.st\/help\/docs\/template-overview\/\" rel=\"nofollow noopener\" target=\"_blank\">track each team member's progress<\/a>.<\/p>\n  <p>You can also <a href=\"https:\/\/www.process.st\/help\/docs\/zapier-examples\/\" rel=\"nofollow noopener\" target=\"_blank\">connect to thousands of Apps<\/a> through <a href=\"https:\/\/zapier.com\/app\/zaps\" rel=\"nofollow noopener\" target=\"_blank\">Zapier<\/a> and automate your workflows even more.<\/p>\n  <hr>\n  <p><strong>Let's get started.<\/strong><\/p>\n  <p>For a <strong>recap on all things SEO<\/strong> watch the Youtube link below:<\/p>\n <\/div>\n <div class=\"video-content\">\n  <div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/pBD1C5JxRho?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n  <div class=\"description\">\n   Nathan Gotch: How to Actually Learn SEO.\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"enter-your-basic-information\">\n <h2>Enter your basic information<\/h2>\n <div class=\"text-content\">\n  <p><strong>Use the form fields below to note down basic information.<\/strong><\/p>\n  <p>You can use the 'Assign Members' dropdown to assign this checklist to someone within your Process Street organization. If you plan to run this checklist yourself then either leave it blank or assign it to yourself.&nbsp;<\/p>\n <\/div>\n <div class=\"text-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Your full name <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n <div class=\"date-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Today's date <\/label>\n   <div class=\"date-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button>\n   <\/div>\n  <\/div>\n <\/div>\n <div class=\"members-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Assign checklist (if applicable) <\/label> <select disabled class=\"form-control\"> <option value=\"A member or group will be selected here\">A member or group will be selected here<\/option> <\/select>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"ensure-your-site-is-optimized-for-google\">\n <h2>Ensure your site is optimized for Google<\/h2>\n <div class=\"text-content\">\n  <p>Today\u2019s consumers rely on search engines to help them find <strong>everything<\/strong> from online boutiques to the best workflow software.&nbsp;<\/p>\n  <p class=\"style-danger\">This means that your target audience is most probably searching for products or services like yours on search engines like Google.<\/p>\n  <p><strong>Complete the subtasks below to ensure that your site is optimized for Google.<\/strong><\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Ensure Google can find your site\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Ensure Google can crawl your site\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Ensure Google can index your site\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Ensure Google can rank your site\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"text-content\">\n  <p class=\"style-warning\"><strong>Remember<\/strong>: If search engines can\u2019t find your page, then they can\u2019t crawl it; if they can\u2019t crawl a page, then they can\u2019t index it; if they can\u2019t index a page, then they won\u2019t be able to rank it.<\/p>\n <\/div>\n<\/section>\n<section id=\"keywords\">\n <h2>Keywords:<\/h2>\n<\/section>\n<section id=\"find-appropriate-keywords\">\n <h2>Find appropriate keywords<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-danger\"><strong>Find the most optimized keywords f<\/strong>or your ecommerce business by focusing on the following:<\/p>\n  <p><strong>1. Search Volume: <\/strong><em>How many people search for a given keyword?&nbsp; &nbsp;<\/em> If you\u2019re stuck between two related keywords \u2014 say, \u201cbuy pink dress online\u201d or \u201cpink dress online store,\u201d check the search volume for each.<\/p>\n  <p><strong>2. Intent: <\/strong><em>What is the reason behind the searcher\u2019s query?&nbsp;<\/em><strong><\/strong><\/p>\n  <p><strong>3. Relevance &amp; Keyword Difficulty: <\/strong><em>D<\/em><em>o your chosen keywords match your core products\/ service and offerings?&nbsp;<\/em><\/p>\n <\/div>\n <div class=\"select-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Would you like more information on the keyword research process? <\/label> <select disabled class=\"form-control\"> <option value=\"An option will be selected here\">An option will be selected here<\/option> <\/select>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Yes\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     No\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/11baa057-27e2-40d4-8451-c1654fd99cf6\/l1CElG3aRDAbc2ZeYY9KHA.png\" alt=\"Ecommerce SEO Checklist: intent.\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/11baa057-27e2-40d4-8451-c1654fd99cf6\/l1CElG3aRDAbc2ZeYY9KHA.png\"> <\/a>\n   <figcaption>\n    Ecommerce SEO Checklist: intent.\n   <\/figcaption>\n  <\/figure>\n <\/div>\n <div class=\"text-content\">\n  <p>We have used the tool <a href=\"https:\/\/ahrefs.com\/dashboard\" rel=\"nofollow noopener\" target=\"_blank\">Ahrefs<\/a>, an SEO and keyword research tool to exemplify <strong>s<\/strong><strong>earch volume and keyword difficulty (KD).&nbsp;<\/strong><\/p>\n  <p class=\"style-success\"><strong>Pro-Tip:<\/strong> One common SEO trap is to fall for a keyword solely because of its high-volume without considering whether it actually relates to what your business does\/sells. Or even more frequently, <strong>the keyword is simply too broad and competitive<\/strong> <strong>(has a high KD).<\/strong><\/p>\n <\/div>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/603ab20c-03bf-48ea-ab12-dad808966978\/jMgiWj6RyCTfynp9pjlB0w.png\" alt=\"Ecommerce SEO Checklist: Search Volume\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/603ab20c-03bf-48ea-ab12-dad808966978\/jMgiWj6RyCTfynp9pjlB0w.png\"> <\/a>\n   <figcaption>\n    Ecommerce SEO Checklist: Search Volume\n   <\/figcaption>\n  <\/figure>\n <\/div>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/9caf2d6e-7dd6-4570-a9b0-a9862f6481f0\/u2p9LZf2NdZOl6dCTdhMQA.png\" alt=\"Ecommerce SEO Checklist: Keyword Difficulty\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/9caf2d6e-7dd6-4570-a9b0-a9862f6481f0\/u2p9LZf2NdZOl6dCTdhMQA.png\"> <\/a>\n   <figcaption>\n    Ecommerce SEO Checklist: Keyword Difficulty\n   <\/figcaption>\n  <\/figure>\n <\/div>\n <div class=\"text-content\">\n  <p class=\"style-info\">If you would like to<strong> perform in-depth&nbsp;keyword research<\/strong> then check out 'SEO Checklist: Extensive Keyword Research' below:<\/p>\n <\/div>\n <div class=\"url-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Keywords: link research <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"include-keywords-on-your-site\">\n <h2>Include keywords on your site<\/h2>\n <div class=\"text-content\">\n  <p><strong>Include keywords<\/strong>&nbsp;<strong>in the right places&nbsp;<\/strong>on your page.&nbsp;<\/p>\n  <p>Keywords should not just be included on your page, they need to be in the right places.<\/p>\n  <p>Use the sub-checklist below to guide <strong>you in optimizing keyword usage throughout your page.<\/strong><\/p>\n  <p class=\"style-info\"><strong>Pro-Tip: <\/strong>Start with your most important pages, likely your homepage and top-5 category and product pages. Make sure each page <strong>targets a unique keyword.<\/strong><\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Title tag\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Meta description\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     H1\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Subheaders (H2, H3, etc)\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"text-content\">\n  <h5>A brief recap of the <a href=\"https:\/\/www.bigcommerce.co.uk\/blog\/ecommerce-seo-checklist\/#4-can-google-rank-your-site\" rel=\"nofollow noopener\" target=\"_blank\">categories above:<\/a><\/h5>\n  <hr>\n  <ul>\n   <li>\n    <p class=\"style-warning\"><strong>Title tag:<\/strong>&nbsp;This appears on the search engine results page and in your browser tab.&nbsp;<a href=\"https:\/\/www.bigcommerce.co.uk\/blog\/product-page-examples\/\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><\/p><\/li>\n   <li>\n    <p class=\"style-warning\"><a href=\"https:\/\/www.bigcommerce.co.uk\/blog\/product-page-examples\/\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><strong>Meta description:<\/strong>&nbsp;This is not a ranking factor, but can have a massive impact on click-through rate as it shows up in a Google query underneath your title tag.&nbsp;<\/p><\/li>\n   <li>\n    <p class=\"style-warning\"><strong>H1:<\/strong>&nbsp;Every page should have one H1 (main header tag).&nbsp;<\/p><\/li>\n   <li>\n    <p class=\"style-warning\"><strong>Subheaders (H2, H3, etc):<\/strong>&nbsp; Use subheaders.<\/p><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n<section id=\"seo-onpage-audit\">\n <h2>SEO on-page audit:<\/h2>\n<\/section>\n<section id=\"check-headers-and-html\">\n <h2>Check headers and HTML<\/h2>\n <div class=\"text-content\">\n  <p><strong>The title tag of any page is one of the most important considerations for a good <a href=\"https:\/\/moz.com\/blog\/category\/on-page-seo#:~:text=On%2Dpage%20SEO%20is%20the,links%20and%20other%20external%20signals.\" rel=\"nofollow noopener\" target=\"_blank\">on-page SEO.<\/a><\/strong><\/p>\n  <p>Generally, the closer the keyword is to the beginning of your title, the higher&nbsp;preference the search engine will give it.&nbsp;<\/p>\n  <p><strong>Check the steps below<\/strong>&nbsp;to be sure that you're getting the most out of your page title:<\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Check page HTML to make sure the H1 tag is relevant\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Check keyword is in the first 100 words of text\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Make sure the H1 tag only appears once\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Check subheading structure is formatted correctly\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      5\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Ensure related keywords are placed as early as possible in the H2 and H3 headings\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      6\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Ensure H2 and H3 tags appear in order of importance\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      7\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Make sure all headlines are grammatically correct and make sense\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"text-content\">\n  <p class=\"style-warning\"><strong>Title tags should be structured following<\/strong><strong> the rule of progressive hierarchy: <\/strong><span style=\"background-color: #ffd0b9;\">H1s followed by H2, then H3, H4 ... and so on.&nbsp;<\/span><\/p>\n <\/div>\n<\/section>\n<section id=\"check-alt-text-is-optimized\">\n <h2>Check alt text is optimized<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-info\"><a href=\"https:\/\/moz.com\/learn\/seo\/alt-text\" rel=\"nofollow noopener\" target=\"_blank\">Alternative image text<\/a> (alt-text) or <em>alternative description<\/em> is used by search engine crawlers to better contextualize images on your webpage.<\/p>\n  <p><strong>Keep the following sub-tasks in mind when making changes to your images alt text:<\/strong><\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Keep the alt text below 125 characters\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Include primary, secondary and LSI keywords\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Remove filler words\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Avoid over-saturating alt text with keywords\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n<section id=\"ensure-meta-descriptions-are-properly-formatted\">\n <h2>Ensure meta descriptions are properly formatted<\/h2>\n <div class=\"text-content\">\n  <p>Google will only show the first 320 characters of a page's meta description.<\/p>\n  <p class=\"style-warning\">This 320 character limit includes spaces and also&nbsp;<strong>the date the page was published <\/strong>(providing it is available).&nbsp;<\/p>\n  <p>The following sub-checklist will guide you in writing your meta description;<strong> check off the sub-tasks as you go.<\/strong><\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Include primary, secondary and LSI keywords\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Prioritize well-written content over excessive keyword inclusion\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Ensure there are no duplicate meta descriptions between different pages\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Check meta description does not exceed 320 characters\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      5\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Consider trimming the meta description to 300 characters to factor in \"published on\" date\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n<section id=\"block-unnecessary-pages-from-being-crawled\">\n <h2>Block unnecessary pages from being crawled<\/h2>\n <div class=\"text-content\">\n  <p>You don't want search engines to crawl all of the pages of your site.<\/p>\n  <p>You can tell the search engines not to crawl and index certain pages by using a Robots.txt file.<\/p>\n  <p>Click this link to <a href=\"https:\/\/moz.com\/learn\/seo\/robotstxt\" rel=\"nofollow noopener\" target=\"_blank\">moz.com<\/a> for example robot Robots.txt files.&nbsp;<\/p>\n  <p class=\"style-info\"><strong>Use the sub-checklist below to guide you in blocking the appropriate pages<\/strong>.<\/p>\n  <p><em>*Note: you may want to block more of your site pages, depending on your preferences.<\/em><\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Account pages cart\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Cart pages\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Checkout pages\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Internal search results\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      5\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Wishlists\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"text-content\">\n  <p class=\"style-info\"><strong>Pro-Tip:&nbsp;<\/strong>Ensure product pages remain live when a product is out of stock. Use an 'out of stock' pop-up so that the page continues to gain authority.&nbsp;<\/p>\n <\/div>\n<\/section>\n<section id=\"optimize-timeonpage\">\n <h2>Optimize time-on-page<\/h2>\n <div class=\"text-content\">\n  <p><strong>Include relevant and complementary high-quality images, infographics, and videos to your page.<\/strong><\/p>\n  <p class=\"style-info\"><strong>Pro-Tip: <\/strong>Focusing on time-on-page can help to improve the <a href=\"https:\/\/backlinko.com\/hub\/seo\/bounce-rate\" rel=\"nofollow noopener\" target=\"_blank\">bounce rate <\/a>and how long your customers and users spend on your website. The metrics concerning your user's time-on-page are used by Google to determine page ranking.<\/p>\n  <p>Make<strong> the following checks on your page content:<\/strong><\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Relevant images\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Engaging infographics\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Video content\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Make sure multimedia formatting is standardized\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n<section id=\"ensure-you-have-enough-content\">\n <h2>Ensure you have enough content<\/h2>\n <div class=\"text-content\">\n  <p>Content is vital for<a href=\"https:\/\/www.searchmetrics.com\/glossary\/seo-visibility-faq\/\" rel=\"nofollow noopener\" target=\"_blank\"> improving the organic visibility <\/a>of your pages.<\/p>\n  <p class=\"style-warning\">Each page should have roughly 250 words of unique content to improve the overall quality of the site.<\/p>\n  <p>How you approach content depends on the page.&nbsp;<\/p>\n  <p>Follow the sub-tasks below to optimize the content of your <strong>category pages<\/strong> and <strong>product pages.<\/strong>&nbsp;<\/p>\n <\/div>\n <div class=\"text-content\">\n  <h5>Category pages:&nbsp;<\/h5>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Write unique content for each category page describing the types of products the user will find within that category\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Highlight any differentiating aspects of your products\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Include your brand messaging\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"text-content\">\n  <h5>Product pages:<\/h5>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Write unique content for every product\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Start first with the top sellers and highest organic traffic drivers\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Tackle product descriptions in the same manner as meta descriptions\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Start with the top sellers and highest organic traffic drivers, then work your way through the remaining products\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n<section id=\"optimize-the-scannability-of-content\">\n <h2>Optimize the scannability of content<\/h2>\n <div class=\"text-content\">\n  <p><strong>Make sure the prime content of your page is laid out as clearly as possible.&nbsp;<\/strong><\/p>\n  <p class=\"style-info\">As well as adding high-quality multimedia content, you can also&nbsp;work on the text of your page.&nbsp;<\/p>\n  <p><strong>Follow the sub-checklist below to guide you in optimizing scannability.&nbsp;<\/strong><\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Break text up into smaller paragraphs\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Use headings and subheadings to break up text and make navigation easier\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Remove filler words and phrases\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Include bulleted lists\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      5\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Use bold text to highlight key points\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n<section id=\"optimize-page-loading-time\">\n <h2>Optimize page loading time<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-danger\">Keep your website running optimally.<\/p>\n  <p><strong>Try the following to sub-tasks to assess how fast your page loads:<\/strong><\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Clear your cache\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Open the page up and note the load time\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"text-content\">\n  <p>If the page is loading slowly, <strong>then try the following sub-tasks to try and speed things up:<\/strong><\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Enable browser caching\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Optimize images (.JPEGs instead of .TIFFs)\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Prioritize visible content\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Get rid of unnecessary plugins\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"text-content\">\n  <p class=\"style-warning\"><strong>You could also check out our&nbsp;<a href=\"https:\/\/www.process.st\/web-maintenance\/\" rel=\"nofollow noopener\" target=\"_blank\">web optimization checklist pack<\/a><\/strong> to look more closely at optimizing your page.&nbsp;<\/p>\n <\/div>\n<\/section>\n<section id=\"optimize-url-structure\">\n <h2>Optimize URL structure<\/h2>\n <div class=\"text-content\">\n  <p>Include<strong> keywords in your URLs to optimize on-page SEO<\/strong> <strong>efficiency.<\/strong><\/p>\n  <p class=\"style-warning\">Properly structured URLs that contain appropriate keywords can help your site to sort itself into neat categories for easier crawling and indexing.&nbsp;<\/p>\n  <p>Major search engines like Google place high importance on the following criteria when looking at how a URL will affect SEO performance.&nbsp;<\/p>\n  <p><strong>Check off each point in the sub-checklist below<\/strong>&nbsp;to optimize your page's URL:<\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Include keywords in the URL structure\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Make sure the URL is easily readable\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Replace any underscores with hyphens\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Ensure URL formatting is consistent throughout your site\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n<section id=\"enable-customer-review-process\">\n <h2>Enable customer review process<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-warning\"><strong><a href=\"https:\/\/www.bigcommerce.co.uk\/blog\/10-ways-to-increase-brand-loyalty-and-product-reviews\/\" rel=\"nofollow noopener\" target=\"_blank\">Including reviews and ratings<\/a><\/strong> helps to increase the quantity of content on each of your pages and can allow for organic visibility on new keywords.<\/p>\n  <p><strong>Use the form fields below to record information concerning customer feedback.<\/strong><\/p>\n <\/div>\n <div class=\"select-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Does your page allow customers to review and comment? <\/label> <select disabled class=\"form-control\"> <option value=\"An option will be selected here\">An option will be selected here<\/option> <\/select>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Yes\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     No\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Customer feedback information <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"ensure-your-site-is-mobilefriendly\">\n <h2>Ensure your site is mobile-friendly<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-warning\">Being mobile-friendly is<a href=\"https:\/\/backlinko.com\/google-ranking-factors\" rel=\"nofollow noopener\" target=\"_blank\">&nbsp;important for Google's ranking algorithm<\/a>&nbsp;includes a focus on mobile-friendly content.<\/p>\n  <p>If you haven't done so already consider implementing Accelerated Mobile Pages (AMP) to optimize your site for mobile pages. To read more about AMP check out this<a href=\"https:\/\/www.semrush.com\/blog\/to-amp-or-not-to-amp-what-is-best-for-your-website\/?kw=&amp;cmp=EE_SRCH_DSA_Blog_SEO_EN&amp;label=dsa_pagefeed&amp;Network=g&amp;Device=c&amp;utm_content=438259329357&amp;kwid=dsa-837679515308&amp;cmpid=9875219915&amp;gclid=Cj0KCQjw-O35BRDVARIsAJU5mQVUgRAQvhbDOGCZLugOrVq4BUboUH_7XzITlv4PwVOvRAIUbCm3H7caAhGwEALw_wcB\" rel=\"nofollow noopener\" target=\"_blank\"> blog post by semrush.com.<\/a><\/p>\n  <p><strong>The following sub-tasks should be checked off as you test your page on a mobile device.<\/strong><strong><\/strong><\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Ensure all content is visible on mobile devices\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Ensure your page is optimized for mobile devices\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Ensure all content is accessible from mobile devices\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Implement\/ ensure AMP is functioning correctly\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n<section id=\"review\">\n <h2>Review:<\/h2>\n<\/section>\n<section id=\"note-any-changes-made-to-the-seo-of-your-site\">\n <h2>Note any changes made to the SEO of your site<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-success\">You have reached the end of the Ecommerce SEO Checklist.<\/p>\n  <p>It is now time to summarize any changes you have made.<\/p>\n  <p>Using the form fields below,<strong> provide a URL to your page and describe the changes you've made.<\/strong><\/p>\n <\/div>\n <div class=\"url-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Link to page <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Describe changes <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"notify-team-members-of-changes\">\n <h2>Notify team members of changes<\/h2>\n <div class=\"text-content\">\n  <p>Using the email widget form field below to <strong>let your team members know that you have made changes.<\/strong><\/p>\n <\/div>\n<\/section>\n<section id=\"sources\">\n <h2>Sources:<\/h2>\n <div class=\"text-content\">\n  <h5 style=\"text-align: center;\">Sources<\/h5>\n  <hr>\n  <p><a href=\"https:\/\/backlinko.com\/hub\/seo\/bounce-rate\" rel=\"nofollow noopener\" target=\"_blank\">Backlinko - <em>SEO Bounce-Rate&nbsp;<\/em><\/a><\/p>\n  <p><a href=\"https:\/\/backlinko.com\/seo-this-year\" rel=\"nofollow noopener\" target=\"_blank\">Backlinko - <em>The Definitive Guide To SEO In 2020<\/em><\/a><\/p>\n  <p><a href=\"https:\/\/backlinko.com\/google-ranking-factors\" rel=\"nofollow noopener\" target=\"_blank\">Backlinko - <em>Google Ranking Factors&nbsp;<\/em><\/a><\/p>\n  <p><a href=\"https:\/\/www.bigcommerce.co.uk\/blog\/10-ways-to-increase-brand-loyalty-and-product-reviews\/\" rel=\"nofollow noopener\" target=\"_blank\">BigCommerce - <em>10 Ways to Increase Brand Loyalty and Product Reviews<\/em><\/a><\/p>\n  <p><a href=\"https:\/\/www.weidert.com\/blog\/author\/jonathan-stanis\" rel=\"nofollow noopener\" target=\"_blank\">Jonathan Stanis - <em>The Difference Between On-Page and Off-Page SEO<\/em><\/a><\/p>\n  <p><a href=\"https:\/\/moz.com\/learn\/seo\/robotstxt\" rel=\"nofollow noopener\" target=\"_blank\">Moz - <em>What is a Robot File?<\/em><\/a><\/p>\n  <p><a href=\"https:\/\/moz.com\/blog\/category\/on-page-seo#:~:text=On%2Dpage%20SEO%20is%20the,links%20and%20other%20external%20signals.\" rel=\"nofollow noopener\" target=\"_blank\">Moz - <em>On-Page SEO<\/em><\/a><\/p>\n  <p><a href=\"https:\/\/www.searchmetrics.com\/glossary\/seo-visibility-faq\/\" rel=\"nofollow noopener\" target=\"_blank\">Searchmetrics - <em>SEO Visibility<\/em><\/a><a href=\"https:\/\/www.searchmetrics.com\/glossary\/seo-visibility-faq\/\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><\/p>\n <\/div>\n<\/section>\n<section id=\"related-checklists\">\n <h2>Related checklists:<\/h2>\n <div class=\"text-content\">\n  <h5 style=\"text-align: center;\">Related checklists<\/h5>\n  <hr>\n  <ul>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/seo-checklist-the-keyword-research-process\/\" rel=\"nofollow noopener\" target=\"_self\">SEO Checklist: The Keyword Research Process<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/keyword-research-checklist\" rel=\"nofollow noopener\" target=\"_self\">Keyword Research Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/google-analytics-audit\" rel=\"nofollow noopener\" target=\"_blank\">Google Analytics Audit<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/technical-seo-audit\" rel=\"nofollow noopener\" target=\"_blank\">Technical SEO Audit<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/product-launch-checklist\" rel=\"nofollow noopener\" target=\"_blank\">Product Launch Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/ux-audit\" rel=\"nofollow noopener\" target=\"_blank\">UX Audit<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/business-plan-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Business Plan Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/brand-strategy-template-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Brand Strategy Template Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/amazon-trends-analysis-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Amazon Trends Analysis Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/monthly-cash-flow-plan-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Monthly Cash Flow Plan Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/social-media-report-template-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Social Media Report Template Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/ecommerce-seo-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Ecommerce SEO Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/website-funnel-analysis-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Neil Patel\u2019s: Website Funnel Analysis Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/ppc-report-template-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">PPC Report Template Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/quarterly-strategic-marketing-process\/\" rel=\"nofollow noopener\" target=\"_blank\">Quarterly Strategic Marketing Process<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/sales-training-process\/\" rel=\"nofollow noopener\" target=\"_blank\">Sales Training Process Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/weekly-sales-prospecting-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Weekly Sales Prospecting Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/cold-calling-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Cold Calling Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/bant-sales-qualification-call-process\/\" rel=\"nofollow noopener\" target=\"_blank\">BANT Sales Qualification Call Process<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/sales-presentation-template\/\" rel=\"nofollow noopener\" target=\"_blank\">Sales Presentation Template<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/sales-pitch-planning-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Sales Pitch Planning Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/closing-the-sale-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Closing the Sale Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/order-processing-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Order Processing Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/monthly-sales-report\/\" rel=\"nofollow noopener\" target=\"_blank\">Monthly Sales Report<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/product-launch-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Product Launch Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/ecommerce-product-listing\/\" rel=\"nofollow noopener\" target=\"_blank\">Ecommerce Product Listing<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/inventory-management-process\/\" rel=\"nofollow noopener\" target=\"_blank\">Inventory Management Process<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/order-fulfillment-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Order Fulfillment<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/order-processing-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Order Processing Checklist<\/a><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Introduction to Ecommerce SEO Checklist: SEO is one of the best ways to generate traffic to your site and revenue for your business.&nbsp; There is a lot to consider when optimizing and fine-tuning a page's SEO; from HTML tag optimization and proper formatting to meta descriptions and image alt text. This Ecommerce SEO Checklist is [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":24239,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"\ud83d\uded2","cover_icon_url":"","tasks_count":"23","template_description":"Run this Ecommerce SEO Checklist on a monthly basis or before any new content or product is launched on your site.","template_id":"hlcTfVKBWTeG7l2773BBKw","task_0":"Introduction to Ecommerce SEO Checklist:","task_slug_0":"introduction-to-ecommerce-seo-checklist","task_1":"Enter your basic information","task_slug_1":"enter-your-basic-information","task_2":"Ensure your site is optimized for Google","task_slug_2":"ensure-your-site-is-optimized-for-google","task_3":"Keywords:","task_slug_3":"keywords","task_4":"Find appropriate keywords","task_slug_4":"find-appropriate-keywords","task_5":"Include keywords on your site","task_slug_5":"include-keywords-on-your-site","task_6":"SEO on-page audit:","task_slug_6":"seo-onpage-audit","task_7":"Check headers and HTML","task_slug_7":"check-headers-and-html","task_8":"Check alt text is optimized","task_slug_8":"check-alt-text-is-optimized","task_9":"Ensure meta descriptions are properly formatted","task_slug_9":"ensure-meta-descriptions-are-properly-formatted","task_10":"Block unnecessary pages from being crawled","task_slug_10":"block-unnecessary-pages-from-being-crawled","task_11":"Optimize time-on-page","task_slug_11":"optimize-timeonpage","task_12":"Ensure you have enough content","task_slug_12":"ensure-you-have-enough-content","task_13":"Optimize the scannability of content","task_slug_13":"optimize-the-scannability-of-content","task_14":"Optimize page loading time","task_slug_14":"optimize-page-loading-time","task_15":"Optimize URL structure","task_slug_15":"optimize-url-structure","task_16":"Enable customer review 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