{"id":24244,"date":"2020-08-21T14:52:30","date_gmt":"2020-08-21T14:52:30","guid":{"rendered":"https:\/\/www.process.st\/templates\/website-funnel-analysis-checklist\/"},"modified":"2024-04-03T13:22:23","modified_gmt":"2024-04-03T13:22:23","slug":"website-funnel-analysis-checklist","status":"publish","type":"post","link":"https:\/\/www.process.st\/templates\/website-funnel-analysis-checklist\/","title":{"rendered":"Website Funnel Analysis Checklist"},"content":{"rendered":"\n<section id=\"introduction-to-website-funnel-analysis-checklist\">\n <h2>Introduction to Website Funnel Analysis Checklist:<\/h2>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/1ec0dc2e-d2b5-4ea5-978d-dccaa9f94a53\/p-a70UxpLaomu6qeH0VC8Q.png\" alt=\"Introduction to Website Funnel Analysis Checklist:\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/1ec0dc2e-d2b5-4ea5-978d-dccaa9f94a53\/p-a70UxpLaomu6qeH0VC8Q.png\"> <\/a><!-- No caption -->\n  <\/figure>\n <\/div>\n <div class=\"text-content\">\n  <p class=\"style-info\"><em>This checklist is based on <a href=\"https:\/\/neilpatel.com\/blog\/guide-to-optimizing-funnels\/\" rel=\"nofollow noopener\" target=\"_blank\">Neil Patel's blog post: A Straight-Forward Guide to Optimizing Your Funnels for Maximum Conversions. <\/a><\/em>To find out more about Neil check out his site <a href=\"https:\/\/neilpatel.com\/blog\/guide-to-optimizing-funnels\/\" rel=\"nofollow noopener\" target=\"_blank\">here.<\/a><em><br><\/em><\/p>\n  <hr>\n  <p><strong>Maximizing your conversion funnels can&nbsp;only happen<\/strong>&nbsp;when you experiment with every element of customer interaction, dig deep into the analytics&nbsp;<span style=\"text-decoration: underline;\"><em>and then<\/em>&nbsp;<\/span>optimize the design.<\/p>\n  <p>Fortunately, you don\u2019t have to test everything at once.&nbsp;<em>But where should you start?<\/em><\/p>\n  <p><strong>This Website Funnel Analysis Checklist will guide you in the following:<\/strong><\/p>\n  <ul>\n   <li>Where to start<\/li>\n   <li>The most important interaction points to test<\/li>\n   <li>The essential elements at those interaction point to test<\/li>\n   <li>And different tests you can run.<\/li>\n  <\/ul>\n  <hr>\n  <p>Before you get stuck in, here is&nbsp;<strong>a little bit about us:<\/strong><\/p>\n  <p><a href=\"http:\/\/process.st\/\" rel=\"nofollow noopener\" target=\"_self\">Process Street<\/a>&nbsp;is super-powered checklists. It\u2019s the easiest way to manage your<a href=\"https:\/\/www.process.st\/recurring-tasks\/\" rel=\"nofollow noopener\" target=\"_self\">&nbsp;recurring tasks<\/a>, procedures, and workflows.<\/p>\n  <p>Create a<a href=\"https:\/\/www.process.st\/checklist\/process-street-user-guide\/\" rel=\"nofollow noopener\" target=\"_self\">&nbsp;checklist template<\/a>&nbsp;and<a href=\"https:\/\/www.process.st\/help\/docs\/getting-started-run-a-checklist\/\" rel=\"nofollow noopener\" target=\"_self\">&nbsp;run individual checklists<\/a>&nbsp;for each member of your team. You can check tasks off as you work through them, set deadlines,<a href=\"https:\/\/www.process.st\/help\/docs\/approvals\/\" rel=\"nofollow noopener\" target=\"_self\">&nbsp;add approvals<\/a>,<a href=\"https:\/\/www.process.st\/help\/docs\/task-assignments\/\" rel=\"nofollow noopener\" target=\"_self\">&nbsp;assign tasks<\/a>, and<a href=\"https:\/\/www.process.st\/help\/docs\/template-overview\/\" rel=\"nofollow noopener\" target=\"_self\">&nbsp;track each team member's progress<\/a>.<\/p>\n  <p>You can also<strong><a href=\"https:\/\/www.process.st\/help\/docs\/zapier-examples\/\" rel=\"nofollow noopener\" target=\"_self\">&nbsp;connect to thousands of Apps<\/a>&nbsp;through<a href=\"https:\/\/zapier.com\/app\/zaps\" rel=\"nofollow noopener\" target=\"_blank\">&nbsp;Zapier<\/a>&nbsp;and automate your workflows<\/strong>&nbsp;even more.<\/p>\n  <hr>\n  <p><strong>We recommend running this checklist on a monthly basis.<\/strong><\/p>\n  <p>Let\u2019s get started.<\/p>\n <\/div>\n<\/section>\n<section id=\"enter-basic-information\">\n <h2>Enter basic information<\/h2>\n <div class=\"text-content\">\n  <p><strong>To kick things off, fill in some basic details.<\/strong><\/p>\n  <p>This section is important as it helps to keep track of who made changes to your conversion funnel and when they did so.&nbsp;<\/p>\n  <p>To enter your <strong>basic information, <\/strong>use&nbsp;the form fields below.&nbsp;<\/p>\n <\/div>\n <div class=\"text-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Your full name <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n <div class=\"date-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Today's date <\/label>\n   <div class=\"date-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-calendar btn-icon\"><\/i> Date will be set here <\/button>\n   <\/div>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"determine-your-funnel-and-goals\">\n <h2>Determine your Funnel and Goals:<\/h2>\n<\/section>\n<section id=\"establish-your-google-analytics-funnel\">\n <h2>Establish your Google Analytics Funnel<\/h2>\n <div class=\"text-content\">\n  <p>Your first step to building a well-built online conversion funnel is to&nbsp;<a href=\"http:\/\/support.google.com\/googleanalytics\/bin\/answer.py?hl=en&amp;answer=55515\" rel=\"nofollow noopener\" target=\"_blank\">set up a funnel visualization in Google Analytics<\/a>.<\/p>\n <\/div>\n <div class=\"image-content\">\n  <figure>\n   <a href=\"https:\/\/ps-attachments.s3.amazonaws.com\/92fe0621-d7a0-4410-a682-173ab60c7ea6\/j1rtX04sy3YCLxZktlBPhQ.png\" alt=\"Source: neilpatel.com\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ps-attachments.s3.amazonaws.com\/92fe0621-d7a0-4410-a682-173ab60c7ea6\/j1rtX04sy3YCLxZktlBPhQ.png\"> <\/a>\n   <figcaption>\n    Source: neilpatel.com\n   <\/figcaption>\n  <\/figure>\n <\/div>\n <div class=\"text-content\">\n  <p class=\"style-danger\">If you don\u2019t have this setup\u2026<strong>stop right now&nbsp;<em>and go set it up<\/em><\/strong>. The data you will collect will reveal where your users are abandoning the conversion funnel.<\/p>\n <\/div>\n <div class=\"select-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Have you set up a funnel visualization? <\/label> <select disabled class=\"form-control\"> <option value=\"An option will be selected here\">An option will be selected here<\/option> <\/select>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Yes\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     No\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n<section id=\"give-the-goal-a-name\">\n <h2>Give the goal a name<\/h2>\n <div class=\"text-content\">\n  <p><strong>Give the goal a name that will help you recognize when looking at your data reports.<\/strong><\/p>\n  <p class=\"style-warning\">For example, \u201cwhite paper A download\u201d or \u201cfree trial subscription.<\/p>\n  <p><strong>Use the form field below to record your goal name.<\/strong><\/p>\n <\/div>\n <div class=\"text-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Record the goal name <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"define-the-funnel\">\n <h2>Define the funnel<\/h2>\n <div class=\"text-content\">\n  <p>Google Analytics allows you to add <strong>up to ten pages<\/strong> in a conversion funnel.<\/p>\n  <p class=\"style-info\">This is where you will find out where users are dropping off before completing the goal you defined in the previous task.<\/p>\n  <p><strong>Use the form field below to record define the funnel.<\/strong><\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Define the funnel <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"give-the-goal-a-value\">\n <h2>Give the goal a value<\/h2>\n <div class=\"text-content\">\n  <p><strong>Figure out what a completed goal is worth.<\/strong><\/p>\n  <p>To calculate the <a href=\"https:\/\/www.investopedia.com\/terms\/r\/returnoninvestment.asp#:~:text=Return%20on%20Investment%20(ROI)%20is,relative%20to%20the%20investment's%20cost.\" rel=\"nofollow noopener\" target=\"_blank\">Return of Investment (ROI)<\/a> and other metrics in Google Analytics, you need to determine the value of a goal.<\/p>\n  <p class=\"style-warning\">For example, if 10% of people who download a report spend $500 with you, the download value might be $50 (10% of $500)<\/p>\n  <p><strong>Use the form field below to record the value of your goal.&nbsp;<\/strong><\/p>\n <\/div>\n <div class=\"text-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Record the value of your goal <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"landing-pages\">\n <h2>Landing Pages:<\/h2>\n<\/section>\n<section id=\"analyze-your-landing-pages\">\n <h2>Analyze your landing pages<\/h2>\n <div class=\"text-content\">\n  <p>Once you\u2019ve got funnel visualization set up, your first round of testing should focus on your <strong>landing page<\/strong>.<\/p>\n  <p class=\"style-success\"><strong><a href=\"https:\/\/neilpatel.com\/blog\/landing-page-design-infographic\/?wide=1\" rel=\"nofollow noopener\" target=\"_blank\">Click on this link<\/a><\/strong> to get an even&nbsp;<em>better understanding<\/em> of what elements you can test on your landing pages.<\/p>\n  <p><strong>Use the following sub-tasks to guide you in testing your landing page.&nbsp;<\/strong><\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Test different headlines to see which ones attract and keep the most visitors.\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     The copy should be full of benefits to the reader. Starting off with the most promising.\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Test different background and text color to improve conversion.\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Try different font sizes to see which size keeps readers on the page longer.\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      5\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Test the path to purchase to eliminate any friction you uncover.\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"text-content\">\n  <p>Looking for more tips on creating a great landing page that converts?<\/p>\n  <p>Then check out this video:<\/p>\n <\/div>\n <div class=\"video-content\">\n  <div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/HJUm-MwLJMg?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n  <div class=\"description\">\n   Neil Patel: How to Make a Beautiful Landing Page.\n  <\/div>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Landing pages: note key takeaways <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"sign-up-forms\">\n <h2>Sign up Forms:<\/h2>\n<\/section>\n<section id=\"analyze-your-sign-up-forms\">\n <h2>Analyze your sign up forms<\/h2>\n <div class=\"text-content\">\n  <p><strong>The next interaction step to test is your sign up forms.<\/strong><\/p>\n  <p>Follow the sub-tasks below to test the common elements of a signup form.&nbsp;<\/p>\n  <p class=\"style-info\"><strong>Pro-Tip:&nbsp;<\/strong>Keep in mind, fewer text boxes don\u2019t necessarily mean more conversions. You can actually increase back-end conversion by collecting more information.<\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Headlines \u2013 Try out different headlines on your sign-up form and test their effect on sign up pages.\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Text Box Words \u2013 Make sure the words you use are not confusing otherwise you could drive away visitors.\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Text Box Placement \u2013 Test how you position the text boxes on the form to see which arrangement produces the best conversion.\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Text Boxes Per Page \u2013 Analyze your completion rate to see if fewer boxes will boost conversion rates.\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      5\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Captcha \u2013 These filters are great for keeping spammers out, but when they are too difficult to read conversions can drop.\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Sign up forms: note key takeaways <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"analyze-your-competitions-sign-up-forms\">\n <h2>Analyze your competition's sign up forms<\/h2>\n <div class=\"text-content\">\n  <p>Perform the <strong>same analysis on your competitor sign up forms.<\/strong><\/p>\n  <p>Follow the sub-tasks below to test the common elements of your competitor's signup form.&nbsp;<\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Headlines\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Text Box Words\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Text Box Placement\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Text Boxes Per Page\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      5\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Captcha\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Competitors sign up forms: key takeaways <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"trust-elements\">\n <h2>Trust Elements:<\/h2>\n <div class=\"text-content\">\n  <ul><\/ul>\n  <p class=\"style-success\"><strong>Trust on the web<\/strong> is huge\u2026especially when you are trying to get people to give you their money. This is why you have to build trust into your landing page and throughout your online conversion funnel.<\/p>\n  <p>For best results you should use all three of the trust elements in the following tasks, but that <strong>doesn\u2019t mean you shouldn\u2019t do a few rounds of A\/B testing <\/strong>experimenting to find out which logo is the most effective.<\/p>\n  <p><strong> You\u2019ll want to find out the best position of each trust element on the page.<\/strong><\/p>\n <\/div>\n<\/section>\n<section id=\"test-your-guarantee\">\n <h2>Test your guarantee<\/h2>\n <div class=\"text-content\">\n  <p>What is your <strong>guarantee&nbsp;<\/strong>arrangement?<\/p>\n  <p class=\"style-info\">Will you give your customers their money back if they are not satisfied? Will you do this in 30 days? 60 days? 90 days?<\/p>\n  <p>Test different variations to see which pulls the best.<\/p>\n  <p><strong>Use the form field below to record the best variations.&nbsp;<\/strong><\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Guarantee: best variations <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"apply-for-better-business-bureau-logo\">\n <h2>Apply for Better Business Bureau logo<\/h2>\n <div class=\"text-content\">\n  <p><strong>Apply for a <a href=\"https:\/\/www.bbb.org\/canton\/for-businesses\/about-bbb-accreditation\/new-accredited-businesses\/how-to-use-the-bbb-logo-to-promote-your-business\/\" rel=\"nofollow noopener\" target=\"_blank\">BBB logo<\/a> for your site.<\/strong><\/p>\n  <p>You have to be a <a href=\"https:\/\/www.bbb.org\/bbb-locator\/\" rel=\"nofollow noopener\" target=\"_blank\">member of your local chapter<\/a>&nbsp;and pay somewhere around $400\/year\u2026but that\u2019s inexpensive when it comes to putting your customer at ease.<\/p>\n  <p>If <strong>you are already accredited<\/strong> then select the appropriate response from the dropdown below and proceed to the next task.<\/p>\n  <p>If you are&nbsp;<strong>not already accredited and wish to apply <\/strong>then follow <strong><a href=\"https:\/\/www.bbb.org\/canton\/public\/application\/standard\/\" rel=\"nofollow noopener\" target=\"_blank\">this link.<\/a><\/strong><\/p>\n  <p><strong>Once you have applied select the appropriate response from the dropdown below and proceed to the next task.<\/strong><\/p>\n <\/div>\n <div class=\"select-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Are you already accredited with a BBB logo? <\/label> <select disabled class=\"form-control\"> <option value=\"An option will be selected here\">An option will be selected here<\/option> <\/select>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Yes\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     No, I'll do this later\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     I have just applied\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n<section id=\"get-a-verisign-logo\">\n <h2>Get a VeriSign Logo<\/h2>\n <div class=\"text-content\">\n  <p>The<strong>&nbsp;<\/strong><strong><a href=\"http:\/\/www.verisign.com\/\" rel=\"nofollow noopener\" target=\"_blank\">VeriSign logo<\/a><\/strong><strong>&nbsp;is an internationally-recognized symbol<\/strong> that your online <strong>check-out process is&nbsp;<\/strong><strong><em>safe and secure<\/em><\/strong>.<\/p>\n  <p class=\"style-info\">Try to do business without the VeriSign Logo and your online conversion rates will plummet. You can get a VeriSign seal for less than $300 a year.<\/p>\n  <p>If <strong>you already have Verisign <\/strong>then select the appropriate response from the dropdown below and proceed to the next task.<\/p>\n  <p>If you <strong>do not already have Verisign and wish to apply <\/strong>then follow <a href=\"https:\/\/www.verisign.com\/en_GB\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>this link.<\/strong><\/a><\/p>\n  <p><strong>Once you have applied select the appropriate response from the dropdown below and proceed to the next task.<\/strong><\/p>\n <\/div>\n <div class=\"select-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Do you already have a VeriSign logo? <\/label> <select disabled class=\"form-control\"> <option value=\"An option will be selected here\">An option will be selected here<\/option> <\/select>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Yes\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     No\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     I'll do this later\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n<section id=\"email-conversion\">\n <h2>Email Conversion:<\/h2>\n<\/section>\n<section id=\"test-your-email-conversion\">\n <h2>Test your email conversion<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-success\">Building an email newsletter list is an essential part of your online conversion funnel.&nbsp;<\/p>\n  <p>Check off the following sub-tasks as you <strong>test the essential elements of your email conversions.<\/strong><\/p>\n  <p>Use the form field below to <strong>note down key aways.<\/strong><\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Open Rates \u2013 Your email newsletter will live or die based upon your subject lines. Make sure you are using the most compelling copy. Test different variations constantly to raise conversion rates.\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Copy \u2013 Test short or long copy in the email, preferably finding out if the bulk of your audience wants to click through and read everything on your site.\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Click Throughs \u2013 Open rates alone won\u2019t tell you the whole story. Embed links throughout the copy to see if more or less links drives people to click. And test different anchor text copy.\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Plain Text vs. HTML \u2013 Find out if your audience prefers email in plain text or HTML based. A great way to find out is to use a simple survey.\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      5\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     CTA \u2013 Test different calls to action to see which drives more traffic to your site. Also, test the position of these CTAs on the page.\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Email conversions: key takeaways <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"combine-usability-and-ab-test-results\">\n <h2>Combine Usability and A\/B Test Results:<\/h2>\n<\/section>\n<section id=\"get-qualitative-feedback-from-users\">\n <h2>Get qualitative feedback from users<\/h2>\n <div class=\"text-content\">\n  <p>Get feedback from customers by performing <strong>a usability test.<\/strong><\/p>\n  <p class=\"style-info\">If you <strong>are new to usability tests<\/strong> check out these blogs:<\/p>\n  <ul>\n   <li><a href=\"http:\/\/www.useit.com\/alertbox\/20030825.html\" rel=\"nofollow noopener\" target=\"_blank\">Usability 101: Introduction to Usability<\/a>&nbsp;\u2013 By Jakob Neilson, godfather of usability.<\/li>\n   <li><a href=\"http:\/\/www.uie.com\/articles\/usability_testing_mistakes\/\" rel=\"nofollow noopener\" target=\"_blank\">Seven Common Usability Testing Mistakes<\/a>&nbsp;\u2013 By Jared Spool, easily one of the smartest guys doing usability work.<\/li>\n   <li><a href=\"http:\/\/www.usertesting.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Usertesting.com<\/a>&nbsp;\u2013 For $39 you get a video of a user talking about your site as they work through it, and written summary of problems they encountered.<\/li>\n  <\/ul>\n  <p><strong>Once you have finished testing upload\/link results below.<\/strong><\/p>\n <\/div>\n <div class=\"file-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Upload usability test data <\/label>\n   <div class=\"file-container\">\n    <button type=\"button\" disabled class=\"btn btn-default\"> <i class=\"fa fa-upload btn-icon\"><\/i> File will be uploaded here <\/button>\n   <\/div>\n  <\/div>\n <\/div>\n <div class=\"url-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Link usability test data <\/label> <input type=\"text\" placeholder=\"Something will be typed here...\" disabled class=\"form-control\">\n  <\/div>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Usability test: key takeaways <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"analyze-your-user-testing-results\">\n <h2>Analyze your user testing results<\/h2>\n <div class=\"text-content\">\n  <p>The user feedback you gathered from the usability test should help guide your design of the page in question.<\/p>\n  <p class=\"style-danger\">You should walk away with three or more design alternatives.<\/p>\n  <p><strong>Note down 3 design alternatives in the form fields below.<\/strong><\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> #1 Design alternative <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> #2 Design alternative <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> #3 Design alternative <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"run-your-ab-testing\">\n <h2>Run your A\/B testing<\/h2>\n <div class=\"text-content\">\n  <p>Once you have the alternatives and insights from user testing from the previous task, <strong>start you\u2019re A\/B testing.<\/strong><\/p>\n  <p>Your A\/B testing should help you narrow down your choices between design alternatives and on-page elements, eventually landing on the most optimum performing page.<\/p>\n  <p>Once you have<strong> finished testing record key takeaways<\/strong> in the form field below.&nbsp;<\/p>\n  <p>If you are <strong>new to A\/B testing<\/strong> then check out <a href=\"https:\/\/neilpatel.com\/blog\/ab-testing-introduction\/\" rel=\"nofollow noopener\" target=\"_blank\">this link. <\/a>Or watch the Youtube video embedded below.<\/p>\n  <p>Alternatively, <a href=\"https:\/\/www.process.st\/checklist\/ab-testing\/\" rel=\"nofollow noopener\" target=\"_blank\">click here to get the Process Street AB Testing Checklist.<\/a><\/p>\n <\/div>\n <div class=\"video-content\">\n  <div class=\"iframe-container\">\n   <iframe src=\"https:\/\/www.youtube.com\/embed\/XDoKXaGrUxE?modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"true\"> <\/iframe>\n  <\/div>\n  <div class=\"description\">\n   Neil Patel - How to Run Split Tests and Optimize Your Website for Conversions.\n  <\/div>\n <\/div>\n <div class=\"select-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Have you finished A\/B testing? <\/label> <select disabled class=\"form-control\"> <option value=\"An option will be selected here\">An option will be selected here<\/option> <\/select>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Yes\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     No, I'll come back to this\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"text-content\">\n  <p class=\"style-info\">A\/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails to search ads. And the advantages A\/B testing provide are enough to offset the additional time it takes.<\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> A\/B testing: key takeaways <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"run-a-mom-test\">\n <h2>Run A Mom Test:<\/h2>\n<\/section>\n<section id=\"test-your-conversion-funnel\">\n <h2>Test your conversion funnel<\/h2>\n <div class=\"text-content\">\n  <p>Okay, so it doesn\u2019t have to be your mom\u2026but make sure it isn\u2019t one of your internet savvy friends.<\/p>\n  <p>In other words, <strong>find a normal web&nbsp;user.<\/strong><\/p>\n  <p><strong>Once you have found your test subject follow the subtasks below.&nbsp;<\/strong><\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Call this person and ask them to find your site on Google and complete the conversion process.\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Record the phone call and take notes until they are finished.\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Tell them what you expect users to do on your site.\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Stay on the phone and ask them to talk out loud as they do their search.\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      5\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Make tweaks to your conversion process and repeat the process until people can work through the process without abandoning the process.\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"text-content\">\n  <p>Use the form field below to note any tweaks you had to make and summarize the call.&nbsp;<\/p>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Summarize mom test <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"run-an-online-5second-test\">\n <h2>Run an Online 5-Second Test:<\/h2>\n<\/section>\n<section id=\"sign-up-and-run-the-test\">\n <h2>Sign up and run the test<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-info\"><a href=\"http:\/\/www.forbes.com\/sites\/jerryweissman\/2011\/10\/26\/vinod-khoslas-five-second-rule\/\" rel=\"nofollow noopener\" target=\"_blank\">Vinod Khosla originally created this test<\/a>&nbsp;to show executives and VCs <strong>that slides thick with information would fail.<\/strong> The test involved nothing more than putting a slide in front of someone and then pulling it after 5 seconds. Khosla would then ask the tester to tell him what he remembered.<\/p>\n  <p>The 5-second test has now been adapted online to help you test web designs with a tool like&nbsp;<strong><a href=\"http:\/\/fivesecondtest.com\/\" rel=\"nofollow noopener\" target=\"_blank\">fivesecondtest.com<\/a>.<\/strong><\/p>\n  <p>Follow the sub-checklist below <strong>to test your site <\/strong>and then <strong>summarize your results in the form field.<\/strong><\/p>\n <\/div>\n <div class=\"multi-select-content form-field-content\">\n  <div class=\"form-group\">\n   <label> (Subtasks) <\/label>\n  <\/div>\n  <ul class=\"items\">\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      1\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Get a free account.\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      2\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Upload a screenshot of the web page you want to test.\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      3\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     Let members test your web page.\n    <\/div><\/li>\n   <li class=\"item\">\n    <div class=\"step-number-container\">\n     <div class=\"step-number\">\n      4\n     <\/div>\n    <\/div>\n    <div class=\"step-checkbox-container\">\n     <div class=\"step-checkbox\"><\/div>\n    <\/div>\n    <div class=\"item-name-static\">\n     See your results.\n    <\/div><\/li>\n  <\/ul>\n <\/div>\n <div class=\"textarea-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> 5 Second Test: summarize results <\/label> <textarea placeholder=\"Something will be typed here...\" rows=\"3\" disabled class=\"form-control\"><\/textarea>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"review\">\n <h2>Review:<\/h2>\n<\/section>\n<section id=\"pull-in-data-to-create-a-report\">\n <h2>Pull in data to create a report<\/h2>\n <div class=\"text-content\">\n  <p class=\"style-info\">This is the end of the Website Funnel Analysis Checklist. The data you inputted for each step has been compiled into a final report which you can view below.<\/p>\n  <p>If you wish you can create an automation process that will export your report from this checklist as a google document or PDF.<\/p>\n  <p>For instructions on how to create this automation using<a href=\"https:\/\/zapier.com\/app\/zaps\" rel=\"nofollow noopener\" target=\"_blank\"> Zapier <\/a>visit our<a href=\"https:\/\/www.process.st\/help\/docs\/zapier\/\" rel=\"nofollow noopener\" target=\"_blank\"> <strong>hub page.<\/strong><\/a><\/p>\n  <p>Once you have created the Zap, whenever <strong>you run this checklist an external report will be generated automatically with one click.<\/strong><\/p>\n <\/div>\n <div class=\"text-content\">\n  <h5 style=\"text-align: center;\">Report<\/h5>\n  <hr>\n  <p><strong>Determine your Funnel and Goals:<\/strong><\/p>\n  <p>{{form.Record_the_goal_name}}<\/p>\n  <p>{{form.Define_the_funnel}}<\/p>\n  <p>{{form.Record_the_value_of_your_goal}}<\/p>\n  <hr>\n  <p><strong>Landing pages:<\/strong><\/p>\n  <p>{{form.Landing_pages:_note_key_takeaways}}<\/p>\n  <hr>\n  <p><strong>Sign up forms:<\/strong><\/p>\n  <p>{{form.Sign_up_forms:_note_key_takeaways}}<\/p>\n  <p>{{form.Competitors_sign_up_forms:_key_takeaways}}<\/p>\n  <hr>\n  <p><strong>Trust Elements:<\/strong><\/p>\n  <p>{{form.Guarantee:_best_variations}}<\/p>\n  <hr>\n  <p><strong>Email C<\/strong><strong>onversion:<\/strong><\/p>\n  <p>{{form.Email_conversions:_key_takeaways}}<\/p>\n  <hr>\n  <p><strong>Combine Usability and A\/B Test Results:<\/strong><\/p>\n  <p>{{form.Usability_test:_key_takeaways}}<\/p>\n  <p>{{form.#1_Design_alternative}}<\/p>\n  <p>{{form.#2_Design_alternative}}<\/p>\n  <p>{{form.#3_Design_alternative}}<\/p>\n  <p>{{form.A\/B_testing:_key_takeaways}}<\/p>\n  <hr>\n  <p><strong>Run a Mom Test:<\/strong><\/p>\n  <p>{{form.Summarize_mom_test}}<\/p>\n  <hr>\n  <p><strong>Run an Online 5-Second Test:<\/strong><\/p>\n  <p>{{form.5_Second_Test:_summarize_results}}<\/p>\n <\/div>\n<\/section>\n<section id=\"assign-member-to-review-report\">\n <h2>Assign member to review report<\/h2>\n <div class=\"text-content\">\n  <p><strong>Congrats!<\/strong><\/p>\n  <p>You have completed your <span style=\"text-decoration: underline;\">Website Funnel Analysis Checklist.<\/span><\/p>\n  <p class=\"style-success\">When it comes to creating a well-built conversion funnel, you should be<strong> testing all the time. <\/strong>We recommend running this checklist on<strong> a monthly basis.&nbsp;<\/strong><\/p>\n  <p>With regular testing, you\u2019ll get plenty of actionable data that will help you improve your conversion rates.<\/p>\n  <p>You can use the <strong>'Assign Members'<\/strong> dropdown below to<strong> assign the report for review <\/strong>to someone within your Process Street organization.&nbsp;<\/p>\n <\/div>\n <div class=\"members-field-content form-field-content\">\n  <div class=\"form-group\">\n   <label> Assign report for approval <\/label> <select disabled class=\"form-control\"> <option value=\"A member or group will be selected here\">A member or group will be selected here<\/option> <\/select>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"approval-website-funnel-analysis-report\">\n <h2>Approval: Website Funnel Analysis Report<\/h2>\n <div class=\"approval-content\">\n  <div class=\"header\">\n   <div class=\"list-title\">\n    Will be submitted for approval:\n   <\/div>\n  <\/div>\n  <div class=\"approval-rule-subject-tasks-list\">\n   <ul class=\"list\">\n    <li>\n     <div class=\"approval-rule-subject-tasks-list-item\">\n      <div class=\"item\">\n       <div class=\"container\">\n        <span class=\"title\">Pull in data to create a report<\/span>\n        <div class=\"body\">\n         Will be submitted\n        <\/div>\n       <\/div>\n      <\/div>\n     <\/div><\/li>\n   <\/ul>\n  <\/div>\n <\/div>\n<\/section>\n<section id=\"sources\">\n <h2>Sources:<\/h2>\n <div class=\"text-content\">\n  <h5 style=\"text-align: center;\">Sources<\/h5>\n  <hr>\n  <ul>\n   <li><a href=\"https:\/\/neilpatel.com\/blog\/how-to-build-a-conversion-funnel-that-will-triple-your-profits\/\" rel=\"nofollow noopener\" target=\"_blank\">Neil Patel - <em>How to Build a Conversion Funnel That Will Triple Your Profits\u2003<\/em><\/a><\/li>\n   <li><a href=\"https:\/\/neilpatel.com\/blog\/how-marketing-funnels-work\/&nbsp;\" rel=\"nofollow noopener\" target=\"_blank\">Neil Patel - <em>How Marketing Funnels Work<\/em><\/a><\/li>\n   <li><a href=\"https:\/\/neilpatel.com\/blog\/profitable-conversion-funnel\/\" rel=\"nofollow noopener\" target=\"_blank\">Neil Patel - <em>Profitable Conversion Funnel<\/em><\/a><\/li>\n   <li><a href=\"https:\/\/neilpatel.com\/blog\/facebook-sales-funnel\/\" rel=\"nofollow noopener\" target=\"_blank\">Neil Patel - <em>Facebook Sales Funnel<\/em><\/a><\/li>\n   <li><a href=\"https:\/\/www.quicksprout.com\/conversion-funnels-and-user-flows\/\" rel=\"nofollow noopener\" target=\"_blank\">Quicksprout.com - <em>Conversion Funnels and User Flows<\/em><\/a><\/li>\n   <li><a href=\"https:\/\/blog.luckyorange.com\/2020\/06\/04\/how-to-analyze-conversion-funnels-pro\/\" rel=\"nofollow noopener\" target=\"_blank\">Sean McCarthy - <em>How to Analyze (and Optimize) Conversion Funnels Like a Pro<\/em><\/a><\/li>\n   <li><a href=\"https:\/\/databox.com\/how-to-measure-content-marketing-funnel#bonus\" rel=\"nofollow noopener\" target=\"_blank\">Databox.com - <em>How to Create &amp; Measure Your Content Marketing Funnel \u2003<\/em><\/a><\/li>\n   <li><a href=\"https:\/\/neilpatel.com\/blog\/ab-testing-introduction\/\" rel=\"nofollow noopener\" target=\"_blank\">Neil Patel - <em>A Beginner's Guide To AB Testing: An Introduction\u2003<\/em><\/a><\/li>\n  <\/ul>\n  <ul><\/ul>\n <\/div>\n<\/section>\n<section id=\"related-checklists\">\n <h2>Related Checklists:<\/h2>\n <div class=\"text-content\">\n  <h5 style=\"text-align: center;\">Related Checklists<\/h5>\n  <hr>\n  <ul>\n   <li><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/sales-training-process\/\" rel=\"nofollow noopener\" target=\"_blank\">Sales Training Process Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/weekly-sales-prospecting-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Weekly Sales Prospecting Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/cold-calling-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Cold Calling Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/bant-sales-qualification-call-process\/\" rel=\"nofollow noopener\" target=\"_blank\">BANT Sales Qualification Call Process<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/sales-presentation-template\/\" rel=\"nofollow noopener\" target=\"_blank\">Sales Presentation Template<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/sales-pitch-planning-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Sales Pitch Planning Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/closing-the-sale-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Closing the Sale Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/order-processing-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">Order Processing Checklist<\/a><\/li>\n   <li><a href=\"https:\/\/www.process.st\/checklist\/monthly-sales-report\/\" rel=\"nofollow noopener\" target=\"_blank\">Monthly Sales Report<\/a><\/li>\n  <\/ul>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Introduction to Website Funnel Analysis Checklist: This checklist is based on Neil Patel's blog post: A Straight-Forward Guide to Optimizing Your Funnels for Maximum Conversions. To find out more about Neil check out his site here. Maximizing your conversion funnels can&nbsp;only happen&nbsp;when you experiment with every element of customer interaction, dig deep into the analytics&nbsp;and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":24245,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"cover_icon_emoji":"\u2705","cover_icon_url":"","tasks_count":"32","template_description":"Follow this Website Funnel Analysis Checklist whenever you want to create, test, or optimize your website funnel.","template_id":"ouIQO2bE1N-_qJc27d9KKA","task_0":"Introduction to Website Funnel Analysis Checklist:","task_slug_0":"introduction-to-website-funnel-analysis-checklist","task_1":"Enter basic information","task_slug_1":"enter-basic-information","task_2":"Determine your Funnel and Goals:","task_slug_2":"determine-your-funnel-and-goals","task_3":"Establish your Google Analytics 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